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I am a digital marketer, I specialize in Google shopping with about 4 years of experience, I have built and operated many small and medium stores (about 1-2m$ revenue/year). It seems like the Google shopping segment has quite a few jobs for this position. Should I continue pursuing this field or should I learn other digital skills?

Hi everyone! I’m looking for ideas for my strategic marketing thesis and would love some suggestions. What are some current trends or challenges in the field that could make for a strong thesis topic? Thanks in advance!

What do you think of this copywriting strategy for social media?

What do you think of this copywriting strategy for social media?

Hey everyone! I’m working on a structure for social media posts aimed at B2B clients, and I’d love to hear your thoughts. I break it down into three main parts: hooks, frameworks, and CTAs, and follow that order to make posts more engaging and targeted. Here’s a quick outline with examples:

Hooks:

• Provocative question: "Have you ever wondered why some businesses struggle to grow despite having great products?"

• Direct challenge: "Think your team’s sales strategy is effective? Here’s a test."

• Comparison: "Building a brand is like growing a garden—you need patience, the right tools, and a clear plan."

• Quote or reference: "As Steve Jobs once said, 'Innovation distinguishes between a leader and a follower.'"

Frameworks:

• AIDA (Attention, Interest, Desire, Action):

Example: "Stop losing leads. Discover how our software turns interest into action, boosting your conversions effortlessly."

• CVB (Characteristics, Advantages, Benefits):

Example: "Our app is user-friendly (characteristic), saves you time (advantage), and lets you focus on closing deals (benefit)."

• PAS (Problem, Agitation, Solution):

Example: "Struggling with team communication? Frustrated by missed deadlines? Try our platform for seamless collaboration."

• ADP (Before, After, Bridge):

Example: "Before: Hours lost in emails. After: Streamlined communication. Bridge: Our tool connects your team effortlessly."

CTAs:

• FOMO (Fear of Missing Out): "Don’t miss out—limited spots available for early access!"

• Limited offer: "For a limited time, enjoy 20% off your first purchase!"

• Comment: "What strategies do you use to increase engagement? Share below!"

• Curiosity: "Guess what feature our app just launched? Hint: It’s a game-changer for your workflow!"

Example:

Hook (Provocative Question): "Have you ever wondered why some businesses seem to thrive while others, with similar products, struggle to move forward?"

Framework (AIDA - Attention, Interest, Desire, Action): "Stop losing potential clients. With our platform, you’ll capture attention right away, engage clients with personalized content, build desire through clear value propositions, and motivate them to take action with a straightforward call to action."

CTA (Curiosity): "Curious to see how it works? Try it out and let us know what you think in the comments!"

What do you think of this structure for B2B content? Any tips to refine it or add something? Thanks!

What’s the difference between a messaging and communication plan? what would be included in messaging plan for an event marketing?

Hi Marketers! Can you please suggest me some aps where I can run ads/promote my brand? I am from Bangladesh.

The main concern is that you can only use it if you swith to tiktok business account. Seeing that views are significantly lower on business accounts, I'll probably have to pay to boost one of my organic vids that is already getting a lot of comments.

Correct me if I'm wrong but I don't yet see this beating using posts your personal account for regular tiktok spark ads.

Should I try it?

Hey everyone! I recently graduated with a degree in marketing, but I’ll admit I don’t remember a ton from my courses—just the basics. I have a foundational understanding, but I’m looking for good refreshers and practical resources to help me get up to speed, especially in digital marketing.

If you know of any good people to follow, videos to watch, or resources to dive into, I’d love your recommendations. I’ve heard about some free certifications (like from Google and Meta) and am planning to start there, but any other suggestions—YouTube channels, blogs, online courses, etc.—would be awesome. Thanks in advance!

The market for digital marketers is getting more and more competitive, at least in my city, so I was thinking it could be a good idea to specialise in something, but what is a good choice? I know there is a lot of talk about IA, but are there any other? Or is AI the way to go?

Considering you are doing your best to bring actual value, what AI tools would you use to make different parts of your final output?

In terms of text, image, video, voice and etc.

Would love to know your faves from newsletters, subscriptions, books (yes, books 😊), podcasts, websites etc. I’m trying to find the best resources for overall learning, inspiration and updates.

hello everyone, I am doing, together with some colleagues, a university project in which improvements are foreseen to make the shopping experience at a supermarket chain more omnichannel. these improvements must be made in 3 years and therefore in 3 phases that my groupmates and I have thought of as follows: PHASE 1: integration and customization; PHASE 2: digitalization and sustainability, phase 3: channel innovation. among the teacher's requests, the creation of a budget is also foreseen. since my colleagues and I have no experience in this sense, we have tried to intuit it, BUT NOW I ASK YOU TO PLEASE VERIFY IF OUR FORECASTS CAN BE RELIABLE. THANK YOU FOR YOUR ANSWERS. Below is the budget:

• PHASE 1:

1. Creation of sections dedicated to partners within the website and

development of multimedia content: € 300,000 2) Improvement of the algorithm for suggesting personalized promotions: € 250,000 3) Creation of the advanced customer area with tracking of loyalty points: € 125,000 TOTAL: € 575,000

• PHASE 2:

1. Development of AR apps: € 200,000
2. Introduction of the Scan & Go system: € 150,000
3. Creation of a points collection system for green products: € 65,000
4. Activities to encourage recycling of bottles and caps: € 40,000

TOTAL: € 455,000

• PHASE 3:

1. Installation of Digital Media Walls: € 200,000
2. Installation of Interactive Kiosk: €125,000
3. Local influencer engagement: €65,000
4. Social media content management: €40,000

TOTAL: €430,000

Based on this analysis, the estimated cost of the plan is €1,460,000.

how to boost ecommerce business online ?

I'm looking for a digital marketing internship (paid or unpaid) to gain practical experience. I've done certification in SEO and the fundamentals of E-commerce and Digital Marketing. I have been watching YouTube videos as well to gain my knowledge in this field. I've been applying for internships for a while now, but I need more experience to be selected. I don't know where to apply. I live in Ontario, Canada. I am very passionate about getting into this field. If anyone can help me, I would really appreciate it.

I'm looking through social media and a lot of marketers/DMs are saying that going to school for marketing (and digital marketing I assume?) is a waste of time and unnecessary.

I don't have a marketing background (I have a bachelor's in Psych) so I just figured getting a diploma in marketing (with a concentration in Digital Marketing) @ McMaster would be helpful but I don't want to waste my money and time if I don't need it.

I'm currently doing a certification course on Google and going to get Meta certified and try to get a passion project going if I can but I felt like I should have more under my belt but I'm discouraged by others saying its not needed.

Any professionals have any advice or answers?

Hi guys I'm meta ads manager and i manage and setup campaign for small businesses and resturant owners, Right now I don't have any project to do and want to grow my portfolio so if you guys have type of work related to meta ads let me do it free of cost it helps me to improve my portfolio, Hope you guys understand what i want to say. Thanks

Hi everyone!

I’m looking for Facebook groups in Germany where people search for or sell large-sized shoes and boots. Specifically, groups where people with bigger shoe sizes (both men and women) share recommendations or buy/sell footwear.

If you know of any groups where I could find these larger-size enthusiasts, I’d appreciate your recommendations!

Thank you!

I am an entrepreneur looking to hire marketers for my team and help those who are just starting out on their journey, I’d love to know the best places to do so and any communities on here where I can reach out to people?

I just did an SEO audit for an auto dealership and found they have 2.2k total backlinks to their website with 628 of them identified by SEMRush’s backlink audit tool as toxic. What weight should I put on these toxic links, would disavowing them in Google Search Console be a bad move and hurt domain authority?

Hey everyone!

I'm working on a new project that aims to make life easier for entrepreneurs, product managers, and marketers! The tool I’ve built scans billions of data points from reviews, forums, social media, and more to identify and rank common pain points customers experience in any industry or product category.

Here's a quick rundown of what it does:

• Scours the web for user feedback across different platforms.
• Uses sentiment analysis to understand the emotional tone behind customer feedback.
• Ranks pain points based on how often they appear and how strongly users feel about them.
• Provides actionable insights so businesses can refine products, create more targeted marketing, or even discover new business ideas.

I need a catchy, memorable, and unique name that communicates this mission! Ideally, it should hint at concepts like customer insight, pain points, sentiment analysis, or understanding the customer journey. Current ideas I’m toying with are pretty basic and not really clicking with me yet.

Any suggestions would be incredibly appreciated! 😊

I am trying to raise money for a classmate I went to high school with decades ago. He is in financial trouble due to medical bills for he and his mom. He's a sweetheart who's had a bad hand dealt to him in general.

The back story:

We went to school with a bunch of entitled rich assholes who I have hit up on social media. They made this poor guy's life miserable in high school, and my hope was to appeal to any sense of guilt they may carry, but that would require a conscience. He hasn't mentioned the past, but I remember it well. He was a gentle giant who stood out for just looking different and being quiet. I remember daily instances of him being jeered at, taunted, laughed at.

Any ideas where else I might post his fundraiser where we may actually get some traction? Thank you for any help.

We service a multi-location Dental/Vision/Ortho client. We previously delivered their programmatic through StackAdapt, but the clients legal team is requiring a BAA, so we were forced to stop. We are currently delivering all Display & Video via Google ads, that are being scrubbed by FreshPaint. This is a good top of funnel volume angle, but targeting is extremly limited.

We just vetted PulsePoint and DeepIntend. Both seem to check our Targeting and Reporting boxes. Both (sales reps) said they would sign a BAA...and when it came time to signing operating agreements, both bailed on the BAA, saying "‘Our platform is built around privacy safety from ground up...so we don't need a BAA".

I'm a marketer, not a lawyer...so wether a BAA is required or not, is not something I can say. I can say my client requires one.

Does anyone here know of a solid DSP that WILL sign a PHI BAA?

Hi everyone! I’m a 23F just starting my journey in digital marketing. For the past four months, I’ve been taking digital marketing courses on Coursera, covering topics like customer engagement, marketing funnels, and basic SEO. I also have some background experience from a previous role in client relations and a bit of hands-on work with social media content creation.

Would now be a good time to start applying for internships, or should I build more skills first? I’d love any advice on when to start applying and what else I could focus on to become a stronger candidate. Thanks in advance!

I've seen so many different sources of lead gen out there, from personal experience which ones would you guys recommend I avoid?

Just started at a b2b saas company and not feeling confident in the data I’m seeing. I don’t think there was ever a digital strategy put into place so I’m considering having an agency audit GA4, GTM, Google ads and HubSpot to make sure we have a solid foundation for reporting, analysis and attribution. Anyone have any recos? We are global so it doesn’t matter where they are located.

I run an online shop for windcheaters, luxury knives and military gear. As we know such goods cannot be advertised anywhere, neither on Google, TT and so

How can I find out what advertising channels my competitors are using, what marketing they are doing? How do I conduct a open-source intelligence ?

Examples of sites I would like to follow are: Kolba.pl Militaria.pl Bron.pl

Hi, is there any software or website that allows me to manage and monitor ads in social media platforms (Snap, TikTok, X, Youtube) from one place? What is the easiest way to manage my campaigns there? My app is SaaS and I don't have a website for the service I provide. Thanks

I am seeing alot if people making money online using these courses but i am having hard time believing them. Is it actually possible to make that much money online! Which is a better option to choose and why? Also if someone is already into and doing this please provide some useful insight for a newbie like me.

Please help

TL;DR: 6-person agency reviewing our tech stack. Managing 6 D2C clients (~$15-40k monthly ad spend each). What tools are we missing?

Hi everyone, first time posting here, so hope this is the right place.

We've been running a growing agency (6 people) focusing on paid social and lead gen. Started with 2 clients about a year ago, now managing 6 accounts (~$15-40k monthly ad spend each). Reviewing our current stack. Is there anything we miss or should add? Here's our current setup:

1. Perplexity AI - For research and content creation. The web-sourcing feature saves hours on finding credible sources. Much better than other AIs for factual data.
2. Claude AI - Main copywriting tool. Gets the job done for ads and emails, sounds pretty natural. Tried Copy.ai and Jasper too - stick with Claude or switch? What are you using for ad copy?
3. Telescope AI - For lead gen. Very easy to use and surprisingly accurate targeting. Perfect for teams who want results without the complexity.
4. CRM - Started with Hubspot but testing Attio now. Hubspot works fine but feels clunky and outdated compared to Attio. Attio's interface is cleaner and more modern, but still deciding if it's worth the switch. Anyone tried both?
5. Looker Studio - For client reporting. Basic but gets the job done for now.
6. Semrush - For SEO and competitive analysis. The content marketing toolkit is surprisingly good.
7. Canva - Quick designs for social and presentations. Works well enough for our current needs.
8. Screen Studio - Client presentations and walkthroughs. Makes our campaign recordings look very professional and beautiful. Good long-term investment since it's a one-time purchase.
9. Asana - Project management. Works for now but open to alternatives.

Looking to optimize our workflow and add new tools as we scale. Any must-have recommendations we're missing or should try? Would be thankful for any feedback!

Hey everyone,

As a marketer for early-stage startups, I've found myself stuck in the same spot from one project to the next. When I needed to understand why my tactics to attract first leads weren’t working, it often felt like I was on my own. From podcasts to competitive intelligence tools, so much advice is focused on scaling established companies, and finding actionable metrics for brand-new projects felt impossible.

That’s why I started thinking about how valuable it would be for first-time founders and growth marketers to have a place to share real, 0-to-1 stories. I believe that by learning from each other’s first steps and challenges, we could all grow faster and avoid some of the common pitfalls in early lead generation.

So I’m here with two goals:

1. To find folks who might want to test this concept of a community-driven resource for early lead generation.
2. To connect with marketers and founders who have already cracked the code on finding those first leads and might be open to sharing their insights.

If you’ve ever asked yourself questions like: “Why aren’t my website visitors converting into leads?” “Why do my social posts have no reach?” “Why isn’t my outreach getting responses?”

…you’re probably facing the same challenges I was. If you’d like to explore or contribute to a resource around these early-stage hurdles, drop a comment or DM me. I’d love to hear your experiences or tell you more about what I’m working on. Thanks in advance to anyone who shares their stories or wants to collaborate.

I'll be sharing a link in the comms

This can help me identify popular tools and their key features as a fresher