Been building actual online radio stations for brands, churches, and organizations. Not traditional radio. Not advertising. Actual living, breathing stations that create genuine community for them.

We're talking tech companies with internal morning shows. Churches connecting youth through live programming. Businesses building real connections beyond social media noise.

It's not about broadcasting - it's about creating a shared audio experience that brings people together in ways digital platforms can't.

Curious what other marketers see in this: How can audio rebuild genuine connection in our fragmented communication landscape?

Hey everyone! I’ve been reflecting a lot on my journey lately since I started back in May last year, and I wanted to share this in case it helps anyone else!

So, in the beginning, I thought I had it all figured out. I picked a digital marketing course, set up my website, posted like crazy on social media, and followed all the advice I saw. I was READY.

Then... nothing. For months.

Not a single sale. Not even a “Hey, this looks interesting!” Just complete silence. And honestly? It sucked. I felt like a total failure.

But then I realized something. The reason no one was buying wasn’t because my marketing was off or my strategy was wrong… It was because I didn’t actually believe in the product.

I wasn’t excited about it. I didn’t love it. I was just trying to sell something I thought might make money. And guess what? People can feel that! They can tell when you’re not 100% behind what you’re offering.

So I had a little reality check: If I didn’t believe in it, how could I expect anyone else to?

That’s when I scrapped it and switched to something I actually loved- something I could confidently get behind. And you know what? Once I made that change, sales started rolling in. I started getting real engagement, and it finally felt authentic.

The takeaway? If you’re selling something that doesn’t get you excited, fix that first. No amount of tactics or strategies will work if you don’t genuinely stand behind what you’re offering.

Anyone else been in the same boat? Would love to hear your experiences. 🙌

What's the best lead gen course you've taken?

Looking for something paid, since free often = fluffy high-level content.

Not looking for the fake guru type course. Need something with a great reputation that's proven to work.

Preferrably for B2B but I can adapt from B2C if that's the focus of the course.

I want to start my digital marketing journey for two reason

1. for scaling up my online side hustle
2. to actually get some knowledge and some certificates for better opportunity

I am thinking about the Googles free digital marketing course which available on googles digital garage What can be some better suggestion I am literally rookie in it would love to hear some personal openion

I have a B2B client who is not tracking everything right now on their website.

As of 2025, would you recommend Matomo or GA4 / Tag Manager in 2025.

Quite large company with strict compliance rules. Processes to get this approved. I have asked for GTM / GA4 setup. But thinking to row back to Matomo Analytics. Especially as then we don’t need to sign a data contract with Google. We’re in the EU.

What do you think? Do you have any experiences in this regard?

Thanks

Hi, so I got this gig, where I need to build up social media marketing for a used car dealership in the UK. They have everything already running for them, on a different name, I shall set up everything as it were a brand new business, and I need a few pointers, as what I am doing so far is not bringing results. Maybe important info, I am in Asia, -business in UK! So I have used AI to help me strategize and started posting into both Facebook and Instagram about cars as well as educational, humoros and selves centered posts, at about every hour/hour and a half during UK working hours, but only have 6 followers after 2 weeks, which are really from my own group of friends... I post my content into UK car groups as well, and add hashtags to all my posts a as well, create stories, as well as carusels.... Please help me brainstorm what should I do differently keeping in mind,that my budget to spend on ads is $0!

Hi all, can we add our services as products in GMB profile. Any drawbacks? suggestions pls

In today’s digital landscape, having the right strategy is key to success. I specialize in creating high-converting Google and Meta Ads campaigns that drive targeted traffic and measurable results. Whether you're looking to boost brand awareness or increase sales, I can help. Let’s work together!

Recently, I have conducted a lot of marketing and market research. From this, I realized that the more data I collect, the better I can understand how the market operates—from consumers to producers. The market is a place where these individuals come together, each with their own unique personality, which has evolved significantly over the years and will continue to do so in the future. We now have more and more tools to help us realize this, allowing us to make better market predictions and position our business ahead of the competition.

From the research I have conducted in recent weeks, I have concluded that there are several key principles in marketing and business:

1. Focus on the product, not the sales. If you truly believe in your product or service, it can sell itself. When people have a problem that you solve, they will naturally come to you. In this case, your primary focus should be on brand awareness rather than direct sales.
2. Through my research and observation of different customers, I have identified five types of customers who experience a problem but do not yet know how to solve it:
3. Unaware – People who are unaware of their problem or your solution.Problem-aware – People who recognize they have a problem.Solution-aware – People who know a solution exists but are unsure which one to choose.Product-aware – People who understand their problem and are aware that your product/brand could be a potential solution, but they are not yet convinced.Fully aware – People who know everything (about the problem, the solution, and your product); they are just waiting for the right moment to buy.
4. The more data you collect, the better and more accurate your decisions will be. Data collection is a must for any business that wants to scale to the next level and grow beyond its current situation. There are various ways to gather data, such as using cookies on your website, conducting customer surveys, and leveraging social media insights. The more experiments you run, the more data you collect, allowing you to make even better business decisions and gain a clearer understanding of what your team and customers truly need.

Hey everyone!

I've been working as a Digital Marketing & Comms Analyst for six months on a temp one year contract, with no option to extend. The company I work for is very small so my role is more generalist, so I do a bit of all the tasks with support from my manager. Since the UK job market still isn't looking too promising, I've been thinking about what I want to do and would like to stay in marketing and maybe branch out more to the design side if possible.

Before this marketing role, I was working in tech as an engineer for almost three years before realising how unfilled I was...I have basic UX/UI design skills, know how to use Figma and a slightly outdated portfolio but obviously wasn't able to land a design role, so eventually branched out to marketing.

Like many marketers, I currently use Canva to make graphics for social media posts which I enjoy, but I'm aware the app that really simplifies the whole design process.

So, has anyone had experience working as a Digital Marketing Designer or similar roles or any tools/tips to recommended? I know it's still really early days in my marketing career but any help and guidance would be really appreciated! :)

Hey, guys! Our team is tracking the latest SEO trends, especially in AI-driven search. Here’s a quick roundup of key updates and expert insights making waves in the SEO community.

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Perplexity has launched DeepSeek R1, a cutting-edge feature designed to support deep web research. Users can now access a new Pro Search reasoning mode selector and leverage OpenAI o1 for a transparent view into the model's chain of thought and reasoning process.

Additionally, Perplexity is increasing the number of daily uses for both free and paid users as it gradually expands capacity throughout the day.

Notes for SEO Specialists: When adapting content for promotion on Perplexity, keep in mind that search results can be highly sensitive to geographic location. Perplexity's official pages often include the following disclaimer:

“DeepSeek on Perplexity is hosted in US/EU data centers - your data never leaves Western servers. The open source model is hosted completely independent of China. Your privacy and data security is our priority.”

Source:

Perplexity | X

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This week, the SEO community has been abuzz over a recent video discussion hosted by Mike Grehan, which was later adapted into an article by Roger Montti. In the video, Google’s John Mueller clarified the evolving role of SEO in the era of AI-powered search, particularly in light of Google’s AI Overviews feature. Addressing concerns about SEO’s relevance, Mueller reaffirmed that traditional SEO principles remain essential, ensuring quality information is available to users while enhancing search system effectiveness.

Takeaway for SEO Specialists: The integration of AI into search strengthens—rather than diminishes—the importance of SEO. To stay competitive in this AI-driven environment, professionals should focus on:

• Creating precise, user-driven content that aligns with AI’s goal of delivering direct and actionable insights.
• Implementing structured data to make content AI-friendly.
• Maintaining strong technical SEO standards to ensure accessibility and relevance. This proactive approach will position businesses for success in an AI-centric search environment.

While this digest focuses on AI-driven insights, the full video discussion offers additional perspectives from SEO experts such as Aleyda Solís, Cindy Krum, Michael King, and Ryan Jones. It’s a fascinating resource for further learning!

Sources:

Mike Grehan | YouTube

Roger Montti | SE Journal

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Last week, Pat Walls ignited a vibrant discussion about leading SEO specialists and their expertise in optimizing for large language models.

The original post read:

"Who is the expert right now at SEO for LLMs?

In other words, getting your product or website to show up in LLMs."

The post gained nearly 100,000 views within two days and got over 100 comments.

What’s your take? Does being mentioned as an SEO expert in such discussions truly reflect one’s expertise? Share your thoughts in the comments below!

Source:

Pat Walls | X

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The SEO community is also keeping a close watch on developments involving Perplexity AI and TikTok.

Perplexity AI has proposed merging with TikTok's U.S. operations, suggesting the formation of a new entity where the U.S. government could hold up to a 50% stake. This initiative is designed to address national security concerns by reducing Chinese ownership and enhancing U.S. oversight of TikTok. Key details of the proposal include:

• TikTok’s proprietary algorithm would remain excluded from the merger.
• ByteDance would retain limited involvement through its existing investors.
• A $300 billion IPO is planned, with non-voting shares allocated to the U.S. government.

This approach aligns with legislation requiring TikTok to sever ties with ByteDance to continue operating in the U.S.

Notes for SEO Specialists: SEO professionals optimizing content for AI-driven platforms and English-language search should anticipate potential changes in how search results are formed for different geolocations when the results include content from TikTok. 

Source:

Haleluya Hadero and Christopher Rugaber | Apnews

Which industries (worldwide) are most in need of appointment setters for remote online sales meetings and what is the average they will pay per meeting and pecentage on subsequent conversions? Thanks in advance.

My channel is doing well with over a million views in 3 weeks but my USA reach is only at 12%. I’d like to reach more western countries. I post using a USA VPN, use tags etc. Is there anything I can do to help this?

Hello everyone!

I’m a video editor and motion designer from Peru, with experience creating visual content for food trucks, restaurants, and various businesses. I specialize in video editing, animated flyers, content scheduling, and supporting social media needs.

I've always had the desire to work with businesses and professionals in these sectors. I'm looking to collaborate with community managers, marketing professionals, or business owners who need a reliable and creative partner for their visual content creation. If you're looking for someone to handle the visual side of your projects, I’d love to discuss how we can work together. Just send me a private message, and I’ll be happy to share my portfolio.

Thank you for taking the time to read this, and thanks to the admin for allowing my post!

I have an app that’s used by 100k GenZ learners. And there is an area where we tell a brand’s story in an organic and engaging way. How do I look for media buyers and where can I post ad space online?

And like any good story, it has a beginning, an end, and moments that keep the audience hooked.

I was speaking with a client yesterday who said, “With AI, no-code, and low-code tools, web and app design is the easiest thing we’ve done.” But then came their challenge—user stickiness.

Yes, you can use Webflow, Flutterflow, Glide, Bildr, Wix/Shopify, or from a million other options - grab a pre-existing template, and fill it with random content. And I love Canva for amazing presentations. But if your website or presentation is just an information center, especially for a service-based business (e.g. digital agencies), you’re losing the plot.

• The Beginning – Your hero section. It’s called hero for a reason. This is where you entice users, set expectations, and guide them into the journey. For a presentation I usually start with the big message, why are we doing this presentation
• The Hooks – The compelling copy, visuals, and interactions that constantly remind users why they should care. This is what keeps them engaged. Information overload is common in this part of the story - avoid that. When working on presentations I explain how we will execute the big message I mentioned earlier.
• The End – The CTA that rules them all. Whether it’s a checkout, a contact submission, or simply a reason to come back, your story needs an action-driven conclusion. For presentations, it usually is the big number you want to achieve or will achieve, just to make it tangible

Great websites and presentations don’t just present information—they lead users from one hook to the next, making them feel in control while subtly guiding their journey.

Wondering how many of us already follow these principles?

I my working as Ad Ops specialist for a boutique agency, primarily managing small-scale accounts, mostly on Google Ads, with some experience setting up Facebook Ads as well.

Now, I have an opportunity to transition into a planning/ strategist role where I’ll be responsible for planning campaigns, including budgeting, selecting ad tactics, and overall campaign strategy—areas where I feel confident.

However, one challenge I’m facing is understanding and effectively utilizing different audience segments. My company frequently uses AEP, Bombora Surge, and LiveRamp, and while I have a minimum understanding of these platforms, I don’t yet feel 100% confident in applying/using them correctly. When creating briefs for Ad Ops, I sometimes question whether my audience recommendations make sense or if i even use the right terms on my brief/

What would be the best way to deepen my knowledge in these areas and become fully confident in using them?

We'll likely be hiring for a full time, US based ad operations role soon. Google Ads primarily, meta second. Must have at least 2 years of experience in medium to large sized agency - nice-to-haves are Looker dashboarding and other ads platforms. Great energy, attention to detail and can-do-attitude needed. We're a small, full-remote agency. What do you think the salary levels are for this role - what do people here make and where are you based? Feel free to PM me a link to your LinkedIn profile if you're interested as well!

Basically, I'm running a web development agency, and we do everything—web design in Figma, web development (custom code), WordPress, Wix, Elementor, website hosting, domain linking, DevOps—almost everything web-related.

But I’ve realized that marketing agencies are the ones that get a constant flow of web development work from their clients since they offer it as a service. Most people looking for websites go to marketing agencies as part of their marketing plans and ad campaigns.

That’s exactly what I need right now—I want to partner with a marketing agency that lacks the web development aspect in their services. They can charge extra and outsource the work to us, making it a win-win situation.

any one here knows how can I achieve that?

2024 was a weird year. Our sales team usually does an excellent job in finding the right clients but last year felt like the “year of red flags.”🚩

We had multiple clients that, frankly, were just incredibly difficult to work with but were great in the onboarding phase. What do you do as a company or as an agency to make sure your client / agency relationships are built on mutual respect?

A couple weeks ago, I asked the marketing sub if anyone actually had AI content that works, and the results were mixed, and people we're skeptical. I decided to do some experimentation

I've been trying a few different content formats over the last 14 days, and had a viral video (~250k views in a few days). I followed that up with videos of the same format, and in the couple weeks the best performers have:

• 709k views, 17k likes, 3.2k sends
• 296k views, 12.7k likes, 4.5k sends
• 285k views, 5.5k likes, 4k sends
• 258k views, 6k likes, 3.1k sends
• 78.1k views, 1.3k likes, 800 sends
• 60.2k views, 1.7k likes, 1.3k sends
• 53.3k views, 2k likes, 700 sends
• 43.6k views, 1k likes, 500 sends

The account is a tennis-focused account where I use AI to make parody press conferences from famous players. There's a watermark in the corner of the video, the account has AI in the name, so I'm not trying to deceive anyone 😅!

I'm doing this mostly for fun, but I think there's a lot of mileage in AI content, at least on instagram. I think the key is that AI is just a vessel for genuinely good content:

• I usually spend ~30 minutes coming up with good lines, looking at tennis news, and I follow major tournaments, so have a good sense of the latest memes, jokes, news
• The content looks almost real to the point of people asking in the comments if it's real. I think not being in the uncanny valley of AI is really great because people right now have an allergic reaction to anything too obviously AI-generated. Until that changes, the only content that works needs to be very realistic. But of course, you have to be transparent with your audience
• If there are popular personalities in your niche, I think you can get away with a few posts and see how your audience reacts. The tool I use has a bunch of characters, some of them work well, and some of them don't. I would not use political figures at all as instagram down-ranks AI-generated political content (which makes sense), and people in the comments will get mad at you

If you want proof DM me! Hope this helps. Just keep in mind -- AI is a tool like photoshop, and the content is the joke, the story, etc., so if you can leverage AI to tell a great story / joke in a new way, the world is your oyster :)

Hello everyone 🧐

I'm asking myself question and for my brand I'm like wich media I should develop first ?

In my way instagram is more friendly and nearby to the consumer and also is helfulln to get a community. With this support is easier to share diferents contents as a pictures, storys, videos.

Whereas Tiktok in my opinion you have to find the way to publish THE video ! You must be innovative and use some artifice to create the perfect trend.

So i'm curious to know what you think about them ?

Client has an upcoming fresh build of their website that will be hosted by another provider. I'm reading that this will affect search results, which is understandable. The change is slated to happen in April. Would it be wiser to keep advertising as they have been across all the platforms, or should they remove some focus from Google Ads and divert that to FB and Socials until the change has happened?

Thanks. Noob that's learning as he goes.

So Instagram launched Trial Reels to help creators test new content… but of course, people turned it into a follower farming strategy instead.

Like, take this girl chelsea_explains—she hit 450K followers in two months using this trick. She even said people keep DMing her like, “I tried this and finally started growing again after months of being stuck.”

Basically, you can re-upload old viral videos as Trial Reels, and Instagram pushes them to non-followers. If they do well, you can keep them on your page or delete them. And guess what? The algorithm LOVES it.

Is Instagram mad about this? Nope. Adam Mosseri literally confirmed that watch time, likes, and shares are key ranking factors. So even if this wasn’t the intended use… it’s working as a growth hack.

Have you tried it yet? Does it actually work?

ps: viral or hit videos previously created by you

Hey everyone!

I'm co-owner of a design studio that provides brand identity services. Staring price is USD4800 and average project price is USD6000ish.

Up until now we are acquiring leads by creating Instagram content, and doing some commercial campaigns there. Because of this, the number of leads we receive really depends to how much we can dedicate ourselves to content production and to commercial campaigns (we still have a lot of fulfilling to do), and makes lead generation inconsistent.

I was thinking about how to have a consistent flow of leads coming in, and came with two options:

1. Content Distribution Funnel

Producing our content in a way that we have different depths of consciousness, with the last layer making a pitch for a call. Running those through ads in a way that we take the colder audience, take through all layers of content ending with the pitch.

2. Creating a Direct Sales funnel

Creating a direct sales funnel, Russel Brunson style, starting with a lead magnet (ebook or webinar probably), and pitching for the upsell that would be our brand identity service.

Both options would allow us to run this consistently and regardless of content creation (after initial set of advertising creatives is generated at least).

I would like to hear opinions from ppl that already implemented either, both, or at least is familiar with either.

Thanks everyone, only by writing this here I already feel a bit less pressured - having a business is tough every now and then...

Has anyone had luck fully removing a Google Business Profile listing? We don’t want to make this as permanently closed, we are just trying to help a client remove the actual listing as it is a duplicate.

Thanks!

Hi!

I'm doing SEO/PPC for a personal injury law firm. We run ads on Google and have been working on improving their website with orphan seo pages, technical improvements, etc.

Over the last month or so phone calls on their website has exploded lately. We sadly don't have eyes on what kind of calls are coming in (spam or quality calls). My gut is telling me spam though since it far exceeds the usual number of phone calls they normally get.

The calls are mostly coming from paid search which is lists phone calls as a primary conversion source. I've been looking into solutions regarding this and the one thing I keep turning to is removing the conversion from ads, or marking it as a secondary conversion source.

Would anyone recommend either of these options? Does anyone have other advice on what we can do?

Thank you! Have a great day today!