Google recently hosted a Web Creator Summit, where company engineers and executives met with content creators who had been struggling with ranking declines after recent updates. Here’s a quick recap:

• New Update Coming: Google plans to release another algorithm update "fairly soon."
• Limited Recovery Expectations: Google cautioned that many creators should not expect this update to recover lost traffic.
• Content May Not Be the Issue: Some creators were told their content wasn’t the problem, hinting that other factors might be impacting rankings.
• Manipulative Practices Addressed: Google acknowledged that larger sites might be manipulating search rankings, potentially affecting smaller creators.

While some creators are planning to move on to other projects, others are hopeful for gradual improvement. Google executives expressed commitment to refining the algorithm to better reward high-quality content, despite the challenges faced by smaller creators.

What are your thoughts on Google’s approach? Do you think smaller creators will ever have a fair shot against larger sites, or is this just part of the digital landscape now?

Hello everyone, I’m trying to do some research on Reddit ads and looking for perspectives from people who’ve used their platform or maybe worked on the backend.

From the outside looking in you would think with all the data Reddit has on users you would be able to target ads very well due to the nature of the app. When looking at past posts on this sub people have said the results have been mediocre at best it seems tho.

I’ve seen some people saying the targeting sucks but I’m curious if any of you in the industry know why. Does Reddit just not have as much reach as a meta or google? Are users not active enough? Is it just a pure fumbling on the companies end to develop good technology? Any perspectives on this would be appreciated

I have 3 career choices digital marketing to become social media manager, nursing, or interior design. I want a career that will provide stable income not competitive easy to get a job and steady employment. I’m terrible at science and math so nursing might be hard. But I may try it and see how it goes. How heavy are the nursing courses? Is it heavy science based. Digital marketing is so competitive i fear that I won’t get a job or internship since a lot are applying. I’m not sure how competitive is interior design. I have back problems so I want a job since that is less demanding. Digital marketing you get to work from home. I’m all over the place. Any advice would be appreciated.

Has anyone else had a bad experience with high stoke? Have you been promising and they have not followed through? They have a lot of their negative reviews hidden but we are able to find a few thousand now whether they're from the same people or not I don't know. I want to hear about everyone else's experience. They stoled $12,000 with the promise and guarantee I would make it back. The people took a month and a half to put up ads. They did not speak proper english. They couldn't even put together an ad that wasn't affordable pixelated picture with bad english. They got rid of my manager that actually had me learning and doing things a business owner of 22 years. They might be good maybe with startups but they don't know anything about how to work with someone who has been in business for many years. The woman I got was sweet but ineffective and waited till the last two weeks to ask me for 22 years of emails of my clients. I was asked that by the first account manager and this woman should have had that information from the second week but didn't do anything. There was a horrible lady named Jill who would never admit she made a mistake. These people will steal your money they will not help you they do common sense things that are not helpful. My lawyer is working with me because they guaranteed I would make the money back or they would give it back to me now nobody is answering my messages, emails or phone calls. Another thing is there at a lot of pmu conventions and they should not be. These people are endorsing scam artists. #pmu #highstokemedia #media #marketing #permanentmakeup #smp #microblading #womenownedbusinesses #smallbuisness #scam

So many AI video creation tools out there, Which ones have you used for your business and if it worked how did you increase your outreach on social media with that?

I'm a copywriter and content strategist with a lot of SMM experience and have worked with Global CPG brands and a global Streaming brand.

I have been doing the 'work' to get out of my way and get into entrepreneurship now and am ready to break in.

Want to build an offer to get from 0 to 10 K monthly ... really need a mentor or a mastermind.
My service offering would be:

Social Media Marketing:

Usual package...

Website Copy/Design:

Optimize existing website copy, build landing page/offers, help design new site (have agency partner to bring in for design).

Content Production:

Work with a videographer/editor to produce some dedicated content for web socials.

what can you advise me on my offer and assets i should have at the ready?

Hello everyone, my name is Tucker I am currently looking for a digital career internship. I know a lot of knowledge on website building, some digital marketing, video editing and more.

I am trying to escape the career I am currently in ( hard labor )

Would mean a lot if someone could help me get started. Thanks

I am confused among SEMRush, Ahrefs and Moz.

Hi everyone, I'm an ex-Meta engineer who spent 5+ years working on the ads algorithm team. And then I worked at Reddit as a Senior Engineer in their ads department as well.

Based on my experience helping 120+ brands since leaving Meta, here's what actually works:

I won't dive into details about idea validation or market fit—that should come before product creation. But if you already have a product in commerce or B2B, here's some underrated solutions to try to boost your rev:

Optimization
From my time building Meta's ad delivery system, I know this is crucial. Your website needs perfect technical implementation or you're throwing money away. Key technical elements that feed into ad algorithms:

• Server-side API integration (crucial since iOS 14)
• First-party cookie implementation
• Advanced matching parameters
• Custom conversion events
• Real-time event logging

Most importantly: track every meaningful user interaction server-side. At Meta, we saw 3-4x better ad performance with proper server events vs client-side only.

First-Party Data Collection
This is what powers modern ad algorithms. Essential data points to collect:

• User behavior patterns
• Conversion paths
• Time-to-conversion
• Cart abandonment signals
• Feature usage metrics

Pro tip: Log these events immediately server-side. There's a 30% data loss on average with client-side only. This means having your own first party data pixel or first party intelligence app instead of relying on third party pixels like the default you get from Meta, Google, or whatever ad platform you're using.

Algorithm Optimization
Having built these systems, here's what actually matters:

• Event quality scores. These are more accurate when tracked server-side instead of a third party pixel.
• Server-side conversion matching
• Bidding strategy alignment
• Creative performance signals. This one is most obvious.

The algorithm weighs server-sent signals 2-3x more than pixel data.

Email Engagement
I'm a huge advocate of having a combination of paid and email marketing. When they work in tandem, you get the highest quality signals that can feed into each other for retargeting. Here's some flow that people usually miss:

• abandoned cart for ecommerce
• abandoned intent for b2b

Note that abandoned cart/intent are explicitly different from abandoned checkout. At the checkout stage, you've already collected email address and have high-intent for conversion. Email marketing is going to be even more effective at the stage right before. For ecommerce, its going to be at the point of adding the cart. For B2B, it could be viewing the pricing page.

Most people don't implement these flows because it often requires some manual work but if you're able to stitch user sessions across their history, you can use your cookies to understand if the visitor has shown interest in purchasing before and have a specific email flow for it! This is probably the most underrated solutions.

Pro Tip: Sync email engagement data back to ad platforms via server events. This improves targeting by 25-30%.

The key is quality first-party data feeding into platforms' algorithms. With proper implementation, I regularly see 2-3x ROAS improvement.

Message me if you need help with technical implementation details! I might do a dedicated post on this if there's interest!

Hi everyone,

I’m looking for tips on marketing a digital product without a large social media presence.

I’m a fitness coach, and I’m launching a 12-week dumbbell workout program this Friday morning, November 1st. I currently have a bit over 3k followers on Instagram and just recently started accounts on TikTok and Pinterest. I put a lot of effort and quality into my reels and content, and I get great feedback—most of my followers are people I grew up with or went to school with.

I’d love advice on how to market my ebook beyond my smaller social following to help generate online sales. My goal is to build some passive income with it, and I’ve kept the price affordable given the quality and time I’ve invested.

Feel free to DM if you’d like to chat more. Thanks so much for any tips and advice!

Hey everyone! We are currently developing a data analytics app aimed at helping TikTok creators better discover trends and optimize their content. So far, we’ve implemented real-time data on trending topics, popular hashtags, and top-performing videos to help creators seize content opportunities faster.

I’d love to get your thoughts on a few questions:

1. Do you find these types of data points helpful in your day-to-day content planning? In what situations would you use them?
2. Aside from these, are there other types of data you’d find useful or would like to see when planning your content?
3. Based on your experience, are there any limitations you’ve noticed in other analytics tools that we could improve on?

Thanks so much for your valuable feedback— We really want to build an easy use tool that’s genuinely useful for creators like you! 🙏

As a video producer starting out, I’m considering two strategies:

Should I position myself as a video specialist focused solely on

1)tech-related clients (such as fintech, edutech, and health tech) to deepen expertise in a single niche,

2)or would it be more beneficial and sustainable to diversify across various industries? (ecommerce, wellness & beauty, real estate, food etc.)

My goal is to deliver impactful video solutions to startups and SMEs, but I’m still building my knowledge in the tech space.

Which approach would offer better long-term growth and credibility?

Should I focus all my energy doing tech space now or diversify portfolio/showreel. What would you do?

Last year we ran some brand awareness channels periodically throughout the year. Channels:

• YouTube Pre roll ads

• Programmatic banners

• Meta ads

We also ran a performance media campaign continuously throughout the year to drive revenue and ROI.

Everything was tracked on GA4.

How best to analyse the brand awareness paid media's impact on web traffic, performance media and ecommerce?

So far I've looked at these monthly trends against when we ran the brand awareness paid media.

• Monthy direct + organic traffic trends and conversion rate
• Monthly new user trends
• Monthly new customer trends
• Monthly revenue split by channel (direct, organic) on website

Any other ideas?

Our small market media company has just launched a new website, we're in month 3. It contains banner ads as well as podcasts and YT videos. We have a lifetime of 250k views & 55k users. Monthly we're averaging 80k views & 10k returning users. Podcasts only garnering about 200 average listeners an episode.

For the life of us we can't agree on how much to charge for these things and are throwing numbers at the wall to see what sticks. We offer to agencies who turn us down, but won't divulge what price point would be realistic.

Any industry standard formula we can use to come up with pricing?

We often talk about the big skills in digital marketing , SEO, content strategy, PPC, analytics but I’ve been wondering about those underrated skills that might not get as much spotlight yet make a big difference in success and team dynamics.

From my experience, communication is one of those underappreciated yet absolutely crucial skills. Whether it's understanding what a client truly wants (even if they can't quite articulate it), collaborating with other departments, or simply translating data insights into actionable takeaways, strong communication can make or break a campaign.

Another one that comes to mind is adaptability. With algorithms constantly evolving, new platforms gaining traction, and strategies that can feel outdated overnight, the ability to quickly adapt and stay curious is, in my opinion, a game changer.

I’m curious what’s a skill you think is often overlooked in digital marketing that has made a difference for you or your team?

I finished my bachelors degree in information systems. I did my internship in QA field and quit it after done it. I'm planning to do my masters abroad in digital marketing field. I'm wondering whether pursuing career in QA or digital marketing. What would be worth it for the future with AI taking over?

Which Al tools have really helped boost your productivity? How do you use them, and what do you like about them over other tools that you may have tried for the same taks? Recently, I'm using WUI.AI

I am thinking to create a consistent posts/articles about my niche and distribute my content (not limiting to my own blog site) for organic traffic.

• Medium
• Substack
• Beehive
• LinkedIn

are among the platforms I can think of. Goal is to have solid number of email subscribers and be able to do affiliate marketing and have brand sponsorship.

I can cross-post to these platforms but I would like to learn from experienced folks here (you guys) about your approach? like which one is your favorite platform? which one drives most traffic organically?

if you have just recently started, feel free to share your journey too

I’ve been creating content online for 14+ years and I’ve generated millions of views & thousands of sales online.

I’m also a Linkedin Ghostwriter.

These days everyone's screaming about the importance of "storytelling".

But, the thing is:

All stories aren't created equal.

Some stories are bad for content.

Some stories are good for content.

Some stories are great for business.

Some stories are useless for business.

It's hard to tell which are which when you're starting out.

The good news is:

I'm giving you 3 proven, lead-generating storytelling frameworks for your Linkedin posts.

1. Discovery story

This story describes how your discovery led to or is the product or service you're offering.

This kinda story is great for:

• selling your product /service
• telling your origin story
• your about section
• building trust

Template:

I used to have [problem]

I tried [alternative options]

This led to [failures of alternatives]

Then I discovered [x]

Now I have [benefits of x]

If you want the same - [CTA]

2. Case study story

This story shows how you've gotten results for previous clients.

This is a perfect story for building credibility and attracting leads.

This kinda story is great for:

• selling your product /service
• proving your expertise
• building trust & desire
• your portfolio

Template:

I helped a client get [x results] in [x time]

Before we worked together, he had [problems]

He came to me wanting [benefit]

Here's what I did for him [describe solutions]

Here's what happened [show results]

If you want the same - [CTA]

3. Failure to success story

This story describes the failures you experienced in contrast to the success you're experiencing now.

This story works best when your failures are struggles your target audience experiences and your successes are outcomes your target audience wants.

This kinda story is great for:

• promoting your product /service
• telling your origin story
• showing relatability

Template:

I remember [embarrassing failure] -> now I have [new success]

I remember [embarrassing failure] -> now I have [new success]

I remember [embarrassing failure] -> now I have [new success]

Everything changed because of [x].

If you want the same - [CTA]

Bonus tip:

Most effective stories (for business) are different flavours of this core framework:

Before: Problem/struggle

Alt options + why they don’t work

Transformation: New opportunity/discovery

After: solution/success

Now you’re ready to write better stories than 90% of people.

What are your top storytelling tips?

Where do you find those backlinks? How do you build those relations?

I’m curious about which platforms (like social media, email, SEO, PPC) you find yield the best results and why. What strategies work best on each?

Hey everyone! I’m pretty new to this whole blogging and website promotion thing, and I could really use some guidance. I’ve been trying to get more sessions on my blog, but instead of increasing, they’re actually going down. 😅

I’d love to learn more about what actually works for bringing in traffic and ranking a blog in search results. Are there any tried-and-true strategies, tips, or even beginner-friendly resources you’d recommend? I’m open to anything—SEO, social media, content ideas, whatever might help boost those sessions. Thanks a ton in advance!

Guest posting on high-traffic websites, especially .EDU domains, can significantly boost a website's authority and organic reach. Premium sites with large audiences often rank well on search engines, meaning guest posts here can attract genuine traffic. Meanwhile, .EDU domains are highly trusted by search engines, so links from these sites can enhance SEO. When choosing sites for guest posts, it’s important to consider factors like domain authority, audience relevance, and traffic consistency to ensure the most effective SEO impact.

I used to handle influencer partnerships for a supplement brand and we were doing the standard 10% commission for everyone. Our program was decent but nothing special - about 50 active creators bringing maybe 5-10 sales each per month.

Then I noticed something while studying Goli (they're crushing it in supplements). Instead of flat commissions, they use a tiered structure: 10-25% based on performance. But the genius is in how they space these tiers:

• 0-5 sales: 10% (easy first win)
• 6-12 sales: 15% (feels achievable)
• 13-25 sales: 20% (bigger stretch)
• 26+ sales: 25% (keeps them motivated)

The early tiers are intentionally easy to hit. Once creators taste success, they push harder for higher tiers. Goli's whole system is built around making creators successful:

• Pro photo library so influencers don't struggle with product shots
• Talking points to prevent wild health claims
• Posting guidelines with suggestions for the best times
• Unique codes to track everything

They turn creator content into marketing assets. About 1/3rd of their Instagram is actually influencer content. Same with their emails. Way more authentic than studio shots.

Does anyone here run influencer programs? Curious if you've tried different commission structures and what worked/didn't work.

P.S. I have detailed notes on Goli's influencer strategy. Let me know in the comments if you want to see it. I'll share.

Hi all hope your well! Looking for some recommendations from folks developing eCommerce websites for clients. Have been using ecwid for a while and really like its features and simple dashboards for clients to use themselves for management however they are dropping all support for resellers. Wondering if theres any comparable solutions that are affordable and have whitelabeling functionality as well as stuff like custom shipping zones, store embedding and multi-user management for clients to be able to use on their own.

I was offered a position at the Clarion Inn as their social media coordinator.

Hey guys! I’ve been studying app development, and the best idea I have so far is an app that simplifies creating Meta Ads campaigns. I think this is achievable, especially with the recent changes in targeting, as we’re moving away from using interests.

The initial concept is to create around 5 presets that would cater to 80% of users, generating a single Advantage+ ad set for each ad and setting up automatic optimizations.

I’m aiming to reach people who can’t afford to hire PPC managers or those who want an easier way to create ads.

What do you think? If it sounds like a weak idea, should I scrap it entirely or just pivot a bit? Thank you!

How long should each clip of a reel be? If I have 5 clips in a reel what length each of them should have?

I am talking to a third party company that is implementing a chatbot to a couple different platforms we use for leads. Their product sucks. I was able to build a chatbot that is way better than theirs, and i was also able to automate our form fills to go straight to our CRM. However one thing they do that i haven’t quite figured out yet, is how they integrated the ai chatbot with Yelp. I am playing around with using Zapier to do this but i haven’t been able to. Anyone have any tips?