As mentioned, I’m just about to take a Media role mostly because of the company (big corporate, very good opportunity). I have both Digital and more wider marketing experience and my only concern is to end up with a very vertical CV, all about digital and media. Any advice on how I can continue developing other skills so I may be able in the future to picot into a marketing role, either internally or externally?

Thanks

I’ve seen a lot of them lately on LinkedIn, and the length would probably be around 2-3 hours. For me personally, I probably won’t have the patience to sit through a 3-hour webinar, but I could watch it if it were recorded and broken down into segments, maybe by topics. Also, I’m wondering if these webinars do drive leads for your company.

Hello Redditors,

This is an incredible success story of how we helped a client achieve incredible results in just four months, generating an $80,000 return on investment (ROI) with a combination of SEO and Facebook Ads. We have completed many successful projects and there's a certain satisfaction in seeing our strategies translate to such tangible growth. I have tried to keep this post extremely detailed so that it can be beneficial for experienced marketers and newcomers alike. 

The Client: Hair Extension E-commerce Brand

Revenue Split Between SEO and Fb ads: 3:2

Average Order Value: $350

Total Revenue(6 months): $140,000

Expenses(6 months): Product Cost + Delivery cost + Team + Agency Fees + Ads Cost + Website Optimization + Packaging: $60000

Basic Company Background:

The brand was being run by a Mother-Daughter duo for the past 3 months. They had a shopify website with average structure and were struggling with facebook ads themselves. Although they made few physical sales due to friends and relatives but were unable to utilize the digital potential of their business as such. After trying facebook ads for some time they wanted a reliable digital marketing team to work with and they were recommended to us by one of our other customers who has a service based business. Initially we connected majorly for facebook ads  but after the initial discussion when were doing research from our side, we found that there is huge potential in SEO for this niche so we suggested that we should prepare a proper website on wordpress and focus on both SEO and Ads parallelly as, although Ads will give an initial boost to the business but SEO will bring some stability and help in building a sustainable business. 

Facebook Ads Campaign Structure:

• Our campaign housed multiple ad sets targeting users who are interested in fashion products and we also targeted audiences of some big and costly fashion companies. We were mostly targeting females aged 25-45 with good income source to have optimal conversions in the beginning, with our Seo efforts we planned to target a slightly younger audience as well which is going steadily as of now.
• We ran occasional promotions like "Buy x get x free" to boost AOV.
• Due to the high AOV and especially the product niche sometimes it is necessary to build trust so we used retargeting to build trust and showcase benefits, not just push for immediate conversions. Ads focused on comparison(Before & Afters), Customer Reviews, Hassle free product application and natural look, stylish look.

Ads Creatives and Brand Positioning:

It's important to note that after deep research we could find that a major share our hair extensions customers are females aged between 21-45  so we did not actively position our brand as solving problems of low hair volume, but instead we focused on how the products ads style, gives a much better look and you can try new hairstyles and hair colors daily. Also since almost all the demographics in this age group are working, we tested a professional look angle as well which gave us decent results. In ad creatives as well as on the website we made the daughter as the face of the product as we want to slowly grow her instagram as well which can add another organic and sustainable stream of revenue. She shoots before and after transition videos, general product application videos and other videos for ads according to the target audience and brand positioning strategy we discussed  earlier. Instead of making long videos focused on product details a lot, we made short but captivating videos which can appeal to the young audience’s fashion sense.

Key Takeaways from FB Ads:

Mostly Meta Ads or Any other marketing tactic is just a traffic source but conversion will basically happen by how well you are able to communicate your product to the audience through your website. Its is necessary to have a smooth user journey, attractive offers, crisp information and right brand positioning on the website.

It is extremely important to make data driven decisions and track customer journeys meticulously. Always rely on your own tracking or google analytics to avoid the potential unreliability of Facebook Ads Manager.

Seo Strategy

If you don’t already know this, SEO is all about how effectively you can strategize your content and technical efforts keeping a bigger picture in mind. After our initial keyword research we could find that the average Kd of the important keywords was low when it comes to commercial keywords which were directly related to the business.

It's important to note that since the website was being built after our onboarding only so it was easy for us to structure the website according to the SEO strategy that we prepared. 

At every stage we had meetings with the developer to ensure that there are no technical issues that will hinder the SEO growth and future and also we structured the website to be SEO friendly. We built separate pages for all the product categories and after through keyword research we added content to those pages so that the pages itself can rank for commercial keywords. 

After the website was ready we audited it for technical issues(Like mobile friendliness, H1 tags, canonical tags, etc) we started focusing on the content. We wanted to establish  our website as a trusted authority in the hair extensions and hair care industry in general. 

Since the website was completely new, initially we created blogs(2-3 times per week) around informational keywords with low KD purely for increasing our website authority and bringing the initial traffic on the website. We have seen that usually people start stressing about approaching big websites for guest postings since the first day itself but if your keyword research and content is solid, that is not required in the beginning. Initially we focused on profile creations, image submissions, pdf submissions, internal linking in the content, web 2.0 backlinks etc and this was more than enough for us to rank for low difficulty keywords and increase our DA to a decent level so that our category pages can rank for low difficulty keywords. 

Here I would like to include a tip, many times people are worried that what if the backlink that they have created doesn't get indexed. In the initial phase we work really hard when it comes to what we call as maturing our backlinks as this is the major factor for ranking on low difficulty keywords. So basically what we do is, we make backlinks of our web 2.0 backlinks itself which helps the primary backlink in getting indexed which ultimately helps with our website DA.

Also many people have been asking us in our previous posts how we structure our blog since I talk a lot about content quality, see it's not as hard and it doesn't involve a lot of research at least in the initial phase when you just have to rank on low difficulty keywords. In this phase usually what we do is study the top 5 ranking blogs on the particular keyword and make sure that we include more content and more subheadings then them. Also we try to find opportunities to include tables or charts wherever possible, we include good quality images(original if possible) and at this stage internal linking is very very important so we focus on that as well. In later stages although the basic strategy for framing the blogs remains same, overall content strategy varies a lot from business to business and requires a lot of strategizing depending on the brand positioning goals.

So after we  were able to rank for low difficulty informational keywords and our Website DA reached a decent level due to our backlinking efforts, we started writing content around the fashion advice and common problems which people face related to hair in general. But as discussed earlier, we wanted to keep  our brand positioning fashion centric, so even while writing about common problems we applied a positive and solution centric approach. We strategically placed internal links to our product pages in the content and tested popups with offers as well. Apart from this, we started guest posting as well at this stage. For finding websites for guest posting we used SEMrush’s backlink gap analysis tool and created a segregated list of blogs that we can reach out to based on their content quality and DA. By this time the store  started generating decent revenue from ads and SEO so the client was completely onboard with reaching out to blogs for guest posting. Guest posting and overall strategic SEO application started generating a good amount of traffic for us and in 3-4 months the revenue generated  due to SEO surpassed our Ads revenue as well. 

Advantages of Combining SEO and Paid Ads

While Facebook Ads played a crucial role in launching the brand and driving initial traffic, SEO has emerged as the primary driver of sustainable growth. This approach allowed us to:

• Reduce Reliance on Paid Advertising: As our SEO efforts matured, we were able to gradually decrease our Facebook ad spend, resulting in cost savings and improved return on investment.
• Build Brand Authority: Our SEO strategy has positioned our website as a trusted authority in the hair extensions industry. This fosters brand recognition and trust, leading to organic customer acquisition.
• Scale Traffic and Revenue: Organic traffic growth has been exponential, leading to a significant and sustainable increase in website revenue generated through SEO.

SEO efforts are always ongoing but we are really satisfied with the base that we have built and we are really looking forward to working with keywords with higher KD and generating more revenue with SEO In the upcoming months. Although we will keep running ads in future as well mostly for awareness purposes but the major revenue will be generated from our SEO efforts. Apart from this, as we mentioned earlier, we are looking to actively start the Social Media efforts as well from the next month itself. We will be looking to target Instagram and Tiktok in the initial phase and we believe in 2-3 months social media will contribute towards 25% of our revenue which will grow rapidly. 

Thankyou For Reading!

Hi everyone,
is there anyone to tell me if it is possible to create an email template in thunderbird to look like newsletter (like the one from mailchimp) with clickable buttons etc.
Cheers!

message me for info serious buyers only. willing to help buyer through every step of the way. comes with everything you need from site to sops and funnels.

And let me know what you think about it and please give me any advice on how to optimize her for conversions.

SheepInWolfsClothing.com

Dear marketers,

Are there some of you out there that knows what specialization in digital marketing is possibly lucrative AND not stressful. I realized against my own will that I’m not the best at handling stress and those so called “fast paced environments”. I’m not lazy tho just trying to be realistic. I know how it sounds but I figured there is only one way to find out lol. I’m open to learn any of the typical specializations.

Thank you 🔥

Hey yall,

There's 1000s of certifications that are advertised and it is hard to filter out which ones are worth getting or not. I'm taking some time to gain more knowledge in the digital marketing field to be even better at performance marketing.

My question is what digital marketing certificates that are FRR that have helped you get jobs in performance marketing?

Hello everyone,

I'm 30 years old and spent five years working abroad as a metalworker. Due to health issues, I returned to Portugal in 2020 and started working in sales and retail since I could no longer perform physical labor.

I'm thinking of dedicating the next five years to studying. Digital Marketing or similar fields caught my interest due to my sales experience and personal profile.

Is this a viable field for someone looking to emigrate at 35 (which will be my age by then)?

Is it worth spending five years at university (IPAM Porto), or are there other alternatives that offer solid and respected knowledge abroad?

Can you recommend any similar fields?

Basically the title is the question. I want to learn all 3 tools and I hope having these skills is enough to spart a career, but I want to really learn everything deeply, and a bit worrying to learn everything but so so. Probably I should everyday learn different things or even every week?

My job wants me to design a booth for one of our clients tradeshows. I've searched on youtube and it essentially to me looks like sims edit mode lol. However, my company is not paying for any software. Is there a free version somewhere I can just do a generic event booth mockup of anyone knows about?

So I am a digital marketer working for a legal service company. I want to make connections, but all the potential clients are in the legal industry. I would like to find and connect with legal people and invite them to our company page, however I can only invite 1st degree connections. Should I change my network industry or something?

So I recently started a digital marketing business, got it registered with bank accounts and taxes and everything. But now i feel stuck on what to do next. I already have a lead list of potential clients, and emails ready to be shipped out. But the problem is in the structure and understanding my business. Because of feeling lost, it has led me to procrastinating and not getting any work done. Any tips on how to work on your business everyday to improve every aspect?

I'm an apprentice working at a small business. We don't have a big budget so I wanted to see what people think about email chaser and using specifically the free version.

I'm 17yo and starting in digital marketing and video editing. Are there any podcasts that you have found helpful and/or informative about marketing?

Hiya, does anyone know a good software or app that can send notifications to teammates to remind them of customer's birthday a week in advance? Is there an option not including CRM? Thanks!

I work at a small business, and I have a very small budget. I want to find an email marketing tool for cold reach. This would be used to send emails to companies offering our services.

Any advice would be appreciated.

Funnelytics? It's a pretty wild tool that allows marketers like you and I to map, visualize, and analyze our marketing funnels all in one place. Beyond that, it comes with the ability to not just map the funnels but also track conversions and customer journeys in real-time. It’s really helped me get a grip on which parts of my campaigns are working and which parts are more like... well, sinkholes for our budget! Plus, their analytics are pretty spot on for predicting future trends based on past data, which I feel is invaluable.

Anyone else here using Funnelytics? If so, how are you finding it compared to other tools?

P.S. I have no connection to the company – I just love the software :)

I'm currently using Partnerstack as my affiliate management platform, and I recently came across an google Ad with my brand name targeting with partner key embedded in the URL with the referral link on our site.(e.g. ps_key =dt7yu8i....) While I have permitted the Ad, I'm just curious about the specific partner behind this Ad.

I've navigated through the dashboard but have'nt been able to pinpoint the exact partner associated with the partner key. Is there any specific method or feature within the partnerstack that allows me to identify the partner based on their partner key? or is there a recommended approach for tracking down the partner for a particular Ad?

Any insights or guiodance would be greatly appreciated.

So I dont make much websites but i have made one using WordPress, using their Creator Package.

But I need to make a website for roughly $10-$20 per/ MO but the Creator package is more than I can pay

I want SEO tools, and design capabilities is important to me.

Between WiX, GoDaddy,Squarespace what would you guys recommend?

Looking for feedback on LinkedIn marketing for ads and outreach campaigns.

For context, we are an interactive e-learning and training tool which has a roleplay element at its core to train individuals. We have attracted a large tourist board as the launch client and want to grow this out now and LinkedIn seems the best channel.

However, I'm looking for feedback on the success of placed ads v outreach messages. We have started to build a list of emails to build into a campaign but want to be very proactive.

Our tool can be used internally and externally - so to provide training (using a website/docs/content/ to create in minutes) for agents, suppliers, new staff etc but also the roleplay allows real world scenario practice.

Keen to learn feedback from others.

Hi guys, recently i started to work as a freelancer in digital marketing. I help out at an agency that has several retainer/potential clients that I have worked on a digital strategy (Social media, website, digital ads etc..) for. They clients they have are all top of the top in the region. Every strategy I work for, ends up being rejected, even though it has a lot of great ideas and data.

My boss had a meeting with me today, and he told me that my ideas are gold and very creative, but I lack storytelling in presenting these ideas. He told me that my presentations do not translate the ideas correctly and lack a story and outline, and most slides are pointless, and the reader easily gets lost and lose interest. He told me that c-suite executives and entrepreneurs do not have time to sit and read a full presentation, and that the purpose of it should only show the value that we will add.

Tbh, I never worked with big clients before and only had small clients that didn't seem to care much.

the meeting barely lasted 2 mins, and didn't leave me with advice on how to proceed or learn. I've been researching all day trying to learn how an outline should be, and how to present it.

Can anyone help me with this? I am at a crucial point in my career, and i feel like if i submit one more mess, they will let me go. It took me 7 years to get this opportunity and I don't wanna screw it up. If anyone can help, or even just share a presentation with me, i would be entirely grateful, thanks!

I am going to do a 3 months digital marketing course from june to august. After that how can I start earning anyone can give me idea??

I am starting up my own company that will be a competitor of my current employer.. so I need to make sure they don't find out.

Even though my name wont be displayed anywhere on my marketing, I still want to make sure I target a different part of the UK to where I live and work.

So Im thinking of running Instagram / LinkedIn campaigns that focus only on the south of the UK (I am up north), aswell as Scotland.

I just want to check how reliable this is? Like, might any northern users slip through the net or is Meta / LinkedIn good at properly sticking to the audience I specify?

Even if I empoyer does see it, I doubt they will think its me, but I dont wanna take any chances

My law biz is advertising for a free webinar that is admittedly a little nichey. My guys are saying all is good, but I’m seeing single ad views ~17k, interactions ~ 3, conversion (registration) 0000.

Before tearing them a new asshole… what is your experience for reasonable expectations?

Hi guys. I have a disability. I can only work using my left hand. Can I be successful in digital marketing?

Edit: Thanks so much guys for your kind comments. You guys made my day.

Hello beautiful marketers,

I want to know if I’m the only one feeling stuck in digital marketing. Are you sincerely passionate by digital marketing? I hear so many people pretending to be, that i’m wondering if they are playing a game or if they really feel this way. Also, do you feel that digital marketing is giving you a sense a purpose?

Thanks

Hope someone finds this helpful!

I'm making this list every week for my newsletter, but figured you guys could benefit from it too, so here it is!

Global

• Kendrick/Drake rap feud becomes a meme phenomenon.
• AI-generated deepfakes of celebrities at Met Gala flood social media.
• Social media marketers advised to focus on entertainment over engagement.
• Social media platforms struggle with international legal obligations.
• AI and social media effectively track mental health trends.

Bluesky

• Bluesky to enhance platform with DMs, video, and custom feeds.
• Jack Dorsey leaves and criticizes Bluesky for repeating Twitter's errors.

Linkedin

• LinkedIn introduces engaging daily games.
• LinkedIn shares marketing campaign optimization tips.

Meta

• Meta debuts AI tools for ad optimization on Instagram and Facebook.
• Meta Business Suite adds new message filter on iOS.
• Meta introduces expansive paid verification for businesses.
• Meta adds advanced AI tools for advertisers to enhance ads.
• Business Suite added "Review" feature for pre-publish checks.
• Business Suite now able to manage Facebook Page broadcast channels from desktop.
• Business Suite added ablity to create ready-made Reels from desktop.

Facebook

• Facebook tests new profile picture shape in Stories.
• Meta Verified tests new discovery features on Facebook.
• Facebook renames "Orders" shortcut to "Finds."
• Facebook testing new "Upload Video" button for Pages.
• Facebook adds floating button for reporting app issues.

Instagram

• Instagram introduces four new interactive stickers for Stories.
• Instagram soon to launch Broadcast Channel for business accounts.
• Instagram rebrands spam filter feature in followers tab.
• Create QR codes for Instagram broadcast channels.
• Instagram adds camera shortcut to each story.
• Instagram enables auto-tagging of collaborative accounts in posts.

Threads

• Threads lets users control quote permissions on posts.
• Threads tests new display features for better readability.
• Threads tests in-feed post creation sheet.
• Threads now shows "Post views" in EU.

Whatsapp

• WhatsApp tests new storage management feature in iOS beta.
• WhatsApp tests "Events" feature for Communities on iOS.

OpenAI

• OpenAI developing a tool for content creators to opt out of AI training.
• OpenAI aims to increase transparency in AI content generation.
• OpenAI debates allowing AI-generated adult content.
• OpenAI evasive on whether Sora was trained using YouTube videos.

Pinterest

• Pinterest launches Media Buyer certification course.
• Pinterest allows turning Instagram posts into pins for more users.

Reddit

• Reddit adds new swipe gestures for posts and comments.
• Reddit introduces new ad formats as it goes public.
• Reddit tests site-wide French translation and sub-specific features.
• Reddit exploring monetization of its search function.

Snapchat

• Snapchat introduces Instagram-like templates for videos.
• Snapchat beta tests new "Lens Invocation" app clip.
• Snapchat adds update countdown for Plus subscribers.
• Snapchat rebrands as the 'happiest place' online for users, businesses.
• Snapchat tests profile tab for switching between profiles.

Substack

• Substack recruiting TikTok stars with new 'creator studio' program.

TikTok

• Analysis of TikTok's AI algorithms and their social impact.
• 61% of TikTok users discover new brands on the platform.
• TikTok's deep ties with ByteDance challenge its independent claims.
• Livestream shopping on TikTok complicates fake merchandise detection.
• TikTok sues US government over 'unconstitutional' ban.
• TikTok offers free webinar on campaign and creative optimization.
• TikTok to label AI-generated user content globally.
• TikTok ads boost sales of obscure book amid ban rumors.
• TikTok to discontinue Video Avatar feature on May 15, 2024.
• TikTok highlights its effectiveness in brand discovery and engagement.
• Global communications head Hilary McQuaide leaves TikTok.
• TikTok adds "Collaboration" feature similar to Instagram.

X

• X modifies blocking feature to increase transparency.
• X now allows sorting of Community posts.
• X's Stories now feature AI-driven content for Premium users.
• Elon Musk limits spam by restricting replies on X.
• EU probes X for content moderation and AI risks.
• Twitter launches Grok AI in the EU and UK
• X to let advertisers create ad audiences with AI descriptions.

Youtube

• YouTube tests Gen AI Ideas Generator in Studio with selected creators.
• YouTube simplifies ad campaign creation within its platform.
• YouTube enhances EU election integrity measures.
• YouTube introduces browser extension with wiki-like citations.