/r/advertising
THIS IS NOT A PLACE TO ADVERTISE. YOU WILL BE BANNED.
r/Advertising: Is for ad creators, students, copywriters, and anyone else who is finely honing their reverse banner blindness for professional reasons.
/r/Advertising: Ground Zero for ad creators, students, copywriters, affiliates, and anyone else who is finely honing their reverse banner blindness for professional reasons.
/r/advertising
How are you dealing with not getting overwhelmed by the time spent on manual marketing tasks like chasing leads and nurturing them, sending emails, and managing social media.
How are you currently handling lead generation and nurturing?
What are the biggest pain points you've encountered in this process?
Have you found effective ways to automate any of these tasks? If so, how?
I'm interested in understanding if automating something like lead capture from ads and social media directly into a CRM, tracking engagement, and sending personalized content automatically (personalized lead nurturing) would make a difference.
How much of these things are being automation today and what more can be done to let you run on autopilot focusing more on creative tasks and validating/improving these automations?
I enjoy the analysis part of my job and have been a top performer, but the account management side of the job is soo draining for me. Client servicing, leading calls, the small talk, “spinning” things to suit the client’s ears, etc.
I prefer to have focus time to look at the data, plan new tests, and build scripts and automations.
Is there a way out? Should I move in-house to try it out? Is this career not for me?
Filipinos of r/advertising, I’m a newbie in the advertising industry and looking for a company to apply. Any tips or good agency recommendations? And bad experiences as well from advertising agencies?
What do you think about advertising in bathrooms and/or stalls? It was suggested yesterday that I look into it... So, I'm just curious about others thoughts or experiences with this.
Hey everyone,
I graduated a couple years ago in strategic advertising and had no luck breaking into the industry. Instead of waiting on a wish Im deciding to go to grad school to potentially get some leverage in the hiring space.
What worries me is the people on here and Glassdoor community speaking of an daunting end or massive downsizing of the industry.
Is spending 50k on a degree in strategy/branding worthwhile investment or is this horse (agency life) on its last leg?
My woes are oh so familiar.
Basically: is there a way to use the creative strategy brain to...
I'm a linguistics enthusiast with a background in a few coaching modalities, creative strategy, writing, and sales. The toolkit of emotionally manipulative language skills started collecting dust a long time ago because the products we were pushing didn't align with my environmentalist values.
If there are any agency recs, I'd love to hear 'em!! Thanks so much!
Hi everyone, I graduated in 2024 with a degree in Economics and a minor in Creative Writing, and in hindsight I should've jumped ship from economics a lot earlier. I've never been interested in numbers, the work bores me, and thinking about working in finance/accounting/economics for the rest of my life sounds tragic.
So now I'm applying to portfolio schools, and was wondering what types of content VCU Brandcenter is looking for in their applications.
Most of my writing work has been in fiction and short stories, but I assume they want some sort of variety. Should I also be trying to tailor my application towards advertising, or should I be tailoring my application around giving them a feel for my personality, concepts, and creativity? I'm a lot more confident in my general story and fiction writing than I am with coming up with specific ad campaigns and executing them.
To those who have applied to the Copywriting program at VCU Brandcenter, what types of creative work did you submit, aside from the prompts they asked for?
This is what was posted on their website: Show 3-5 examples of your original work. You can submit ads, articles, short stories, poetry, art, videos, social posts, etc.—anything that best highlights your creative abilities, skill set, and personality. Please do not include school essays or research papers. (Provide a link or upload a pdf.)
Graduated in May with B.S in advertising and on the hunt for a job ever since. I haven’t had any luck with landing interviews. I’m thinking it has to do with my cover letter. Do you guys have any tips on how to stand out ? I’m looking at pretty much any entry level position at this point.
Hello Everyone,
I am seeking for summer 2025 internships in advertising specifically account management and somewhere in the strategy side.
How do I go about looking for internships -- Agencies do not usually post on LinkdIn, or the other sites.
Any suggestions, or tips would be super helpful
Thank you :)
Hi there - does anyone have some good examples on a brand management course that isn't too expensive? I have ~4 years digital experience but looking to enhance my resume with this type of course for a role I want in 2025. Thanks!
I’ve just started a creative advertisement course and I’m facing a lot of references that i want to store, but the problem is that it comes from many places: Instagram, Pinterest, awards websites, etc.
I want to find a tool to store all this references. I’m planning on using a “read later” app (GoodLinks) but I was wondering if there is a better tool for this.
Thanks in advance!
As a movie buff in marketing, I like to dive into how hit movies market themselves. I was a little surprised when Moana 2 opened as big as it did this week... maybe not that surprised, I know how much kids and parents love Moana. But the past couple years have proven that a holiday season Disney release is not a guaranteed success and I took the rushed announcement and relative lack of ads I saw to mean it was headed for disappointment.
As it turns out, I wasn't just out of the loop. Disney spent less on US TV spots for Moana 2 than other recent blockbusters like Gladiator 2 and Wicked. Instead of focusing on traditional domestic advertising, they focused their huge budget on global advertising, launching expansive ads and tie-ins in Italy, South Korea, U.K., Mexico, and other major markets, with unique experiences like light shows and a comprehensive brand deal with the Olympics.
What do you think of this approach? Were you also surprised by how well it did?
I am looking for commercials, websites, advertising of all kinds, that cause a strong narrative transportation, which simply means that the recipients experience a deep engagement and immersion in the story. I would like to use it as a starter for a presentation of the paper from van Laer et al. „The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation“. Do you have any ideas? :)
Just looking for some advice, how did you land your first job in account management? What was the interview like? What is the most fun part of your job? What's the most challenging part of your job?
Stockholm ad people, is there any chance of getting a job as a copywriter there without speaking Swedish?
My partner has family in Stockholm and is talking about moving there. I love the city but don't speak Swedish. I would learn, but realistically would probably never get to copywriter level and definitely not before arriving.
English is my first language, but everyone there is fluent so I doubt agencies care. I have about 10 years of experience, some big clients and cool stuff but no awards. I also speak Spanish but not quite copy-level perfect, and I do have an EU passport.
Swedish people, do I have a chance? Thanks!
Anyone with experience in M&A/strategy/corp development looking for a new role? Pls reach out! Remote, US based only Role is paying bet $130-170k on the base plus 10%
I graduated with a degree in advertising back in May 2023. I had a year long internship at an in-house marketing team, but didn’t get an offer to return due to lack of positions within my field that popped up. I’ve been searching for a job since May, and it seems like no agencies are hiring entry level. Even within my network, there’s nothing available. I’m sending in applications to any place available with a marketing position, but I either get ignored because I don’t have enough experience, or I get the first interview and then ghosted. I’ve tried asking for feedback, but I get ghosted. I feel hopeless and like there’s no way to break into the industry, especially from the agency side. I’ve tried cold emailing, contacting recruiters, nothing works.
Sorry for the vent/rant, I just need reassurance that my degree wasn’t for nothing and there is a way to break into the industry right now.
I'm at the point where I want to start bringing ideas for social issues I really care about. I have this one idea that I'm trying to create a deck for that has to do with some fairly heavy issues. Does anyone have experience of successfully creating a project like this? What was the process like?
I'm struggling to balance creating highly targeted ads without drastically increasing CPM. Narrowing the audience to ideal candidates decreases the audience size to 2k. I have the copy, creative, and landing page for this audience, but my client just wants to spread brand awareness. To me, that means optimizing for CPM to a vaguely relevant audience.
I'm thinking of doing both, making sure I'm reaching the ideal audience with the targeted ads and then running more general ads and LPs to the larger audiences. Am I missing something here? Awareness campaigns and the lack of concrete feedback has me feeling a little lost.
Do you mean to tell me that the only purpose of these advertisers is to spreads safety rather than make money from these ads? I would be surprised to say the least.
I don't understand how they could be profiting from just a message on a screen telling you not to leave your kids in the car.
You ever feel like your Facebook Ads account has a personality? Mine’s definitely that one friend who ghosted me after borrowing $20.
It started out great. I set up my first campaign, and the results were amazing leads rolling in, engagement skyrocketing, ROI looking juicy. I felt like I was on top of the world. I even started calling my ad account “Buddy.”
But then, one day… BAM! “Your ad account is restricted.”
No explanation, no warning, just silence. Like I’d accidentally hit a nerve by asking, “So what are we?”
I appealed, of course. I sent heartfelt messages to Facebook support. "Buddy, come back. I need you. It’s not you, it’s me okay, maybe it is you, but I can change!"
Days turned into weeks. Weeks turned into me contemplating if TikTok ads were worth it.
Then, miraculously, I got a response!
The excitement quickly faded when I realized it was just another automated email saying my issue had been resolved… except it wasn’t. Classic Buddy.
Now, every time I log in, it’s like running into an ex. I see the campaigns we used to run together, the memories we made, the conversions we celebrated. And I wonder, “Will we ever work together again?”
Moral of the story: Always have a backup ad account… and maybe don’t get emotionally attached to algorithms.
Never Stop Clicking!
Hey, I am developing a platform named toolkitly. Com to connect ai tools, SaaS, softwares, extensions, and any tech related products. Currently started using some social media like Pinterest and getting some traffic. My target audience are startups across the globe, prompt engineers, affiliate marketers, seo agencies etc. As I am planning for paid advertising, which platform is cost effective and generate leads in my niche. If any one tried before, kindly provide the suggestions. Thanks in advance.
Hi Guys,
I'm working on a project that involves social media ad revenue research. The financial reports provide revenue distributed into regions, but I need it for each country. I tried to calculate that using the number of users per country and their ARPU and then multiplied each other, but the results didn't make any sense.
Do you have any source and method to calculate the ad revenue for the following publishers: Pinterest, X, TikTok, Reddit, Linkedin, Facebook, Instagram, Twitch?
Desired countries: Italy, Chile, Lithuania, Norway, South Africa, Brazil, Japan, Spain, Mexico, Korea, France, Netherlands, Argentina, Switzerland, Australia, Canada, Mexico
Thanks in advance for your help!
There's a lot of great ads out there.
How do you archive & review the ones that grab you, so the ones that you make for your projects sizzle in a similar fashion?
Notion? Miro? Desktop folder? Browser favorites? Zettelkasten?
There's a lot of different platforms and formats nowadays - videos, reels, explicitly promotional posts and paid ads, content marketing, advertorials, influencer posts, product placement,... Do you track multiple formats?
How do you review your "favorite ads" collection when it comes time to make your ads?
What works for you?
Filipinos of r/advertising Hello, l'm a BA Communication graduate, I worked as an Al annotator/content writer for like a year and I want to shift to the advertising industry since it's my dream career talaga. However, people are saying that it's toxic and low pay. Any tips for beginners 😩
Magazine ad, it had a shower shooting fire like a flame thrower, the quote "from one plumber to another, what the f***". I'm pretty sure it was an ad for a canon camera.
Hi Guys,
I'm working on a project that involves mapping DMAs from Canada (Designated Market Areas) to their cities.
E.g.
I want to know which cities are part of this DMA: "Vancouver-Victoria, BC"
So far I found a list of 43 DMAs in Canada and ~2000 cities overall...
So the question is:
I’d appreciate your insights!
Thanks in advance for your help!
Question in the title.
Hi there Can anyone recommend a good creative agency headhunter? Ideally US wide if that exists, as currently considering relocating, and open minded about where. But if not, regional is also fine Thanks
Hello, I just created a new mental health oriented subreddit called "r/Positivecommunication" and I was hoping that some people would join. It is to vent, and do whatever. Maybe even a daily check in/update. Whatever. Just join and tell your friends so it can grow!!!