/r/advertising

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THIS IS NOT A PLACE TO ADVERTISE. YOU WILL BE BANNED.

/r/Advertising: Ground Zero for ad creators, students, copywriters, affiliates, and anyone else who is finely honing their reverse banner blindness for professional reasons.

THIS IS NOT A PLACE TO ADVERTISE. YOU WILL BE BANNED.

/r/Advertising: Ground Zero for ad creators, students, copywriters, affiliates, and anyone else who is finely honing their reverse banner blindness for professional reasons.

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/r/advertising

178,466 Subscribers

4

Seeking content creators who want to explore social media competitor analysis tool

Hi r/advertising

I built a tool that can analyze hundreds of social media platforms on a single screen, providing insights into which content is performing well, why it's performing well, the engagement rate, and many other data points that can help you generate ideas for your own content.

Since it's new, I would like to offer it for free to anyone who feels this tool will assist in their social media efforts, in exchange for their feedback. Let me know if you're interested.

Let me know if you are interested

4 Comments
2024/04/08
09:10 UTC

0

Anticipating the Future: 3 Major AI Trends to Watch in 2024

1 Comment
2024/04/08
02:25 UTC

2

What does it take to become an Account Supervisor?

Years of experience in the industry (does marcomm count)? Productions under your belt?

2 Comments
2024/04/07
20:06 UTC

7

What are agencies looking in regards to creatives?

We're a small production house who are trying get the attention of agencies. We're trying to understand what's the best way to get agencies to know us. I'd love to hear how creatives have caught your attention or some of the ways you go about finding creatives.

15 Comments
2024/04/07
18:53 UTC

1

television advertising and infomercial

Been watching a ton of infomercials lately. Wonder if there are any studies / figures / articles available on the effectiveness?

4 Comments
2024/04/07
17:59 UTC

8

Creative here looking to better understand the media buying side to improve my brainstorming

For some reason they don't bring enough attention to the possibilities of targeting, placement, etc (is media buying the right term?) to the creative teams and it feels like it can drastically help in the ideation phase.

Are there resources I can look at to better understand the possibilities- not so much how, but more so what's possible.

Would it be fair if I booked demo calls with vendors to learn? I don't want to waste their time, I guess I can be transparent from the start and it would be up to them if they're interested...

Any resources would be greatly appreciated!

6 Comments
2024/04/07
16:28 UTC

0

Young Ones

Hey, first time submitting to the young ones competition. Anyone know when they release if you’ve made it past the second round voting? It’s probably not a set date but my mind would love a ballpark time.

1 Comment
2024/04/07
15:04 UTC

2

Position Recs

Pivoting from film production (background/degree is in physical production) to something that ideally lets me be more creative; my “studio production office job” was all spreadsheets and no creativity. Interned at 2 smaller LA companies, then Disney, then was offered a full time role at Marvel before I graduated. Didn’t love the studio environment, personalities, or path set forth for myself. Advertising interests me if there are indeed jobs that allow you to be creative and actually offer ideas, but my research so far has shown so many different job titles that I honestly don’t understand, and many people saying there couldn’t be a worse time to get into advertising.

I’m curious if there are any companies, paths, or specific positions that would actually look for a background like mine, and a job in which I could put my creative faculties to use (maybe content/idea generation and anything from writing a commercial script to helping with a campaign). Again, I still don’t even know what’s available in the job market, but the headline is I’d like to contribute creatively if that makes sense.

In the last year, without any prior experience or relevant degree, I got some freelance copywriting jobs and eventually got signed as a freelance writer for an agency (mainly writing for home services). From there, I picked up an individual client (oil company) and am now writing for their campaign (blogs, site copy, press releases, radio spots). I would HOPE this speaks to my creativity and ability to adapt to this space, but I still don’t know much about it, or what they’re looking for.

Any kind advice (or constructive criticism) would be greatly appreciated.

4 Comments
2024/04/07
13:29 UTC

0

Help a Beginner out on Ads

Hi, I'm a newbie to the world of advertising on different platforms. I want to learn about all advertising and more so about Facebook, Instagram and Youtube advertisement. Experienced people do recommend some courses or places for a beginner to start.
Would genuinely appreciate any sort of help/recommendation!!

3 Comments
2024/04/07
07:43 UTC

44

Any media buyers out there that successfully pivoted out of the agency world? How did you do it?

Hi all - media buyer here. Been working in national video at the big agencies (first GroupM, now Publicis) since 2015 and, frankly, I have hated it since day one.

I’ve spent the greater part of the last nine years unsuccessfully trying to find my way out of the agency life. I can’t even count how many jobs I’ve applied to – if it has ‘marketing’ in the title, I’ve probably tried it. I even took a 2 year hiatus where I went to grad school for journalism, but jobs in that field were similarly impossible to find, so I ended up back at Publicis a couple of years ago out of desperation. I’m still deeply unsatisfied with this line of work, but after nearly a decade of trying to leave, I feel defeated.

I feel like the most realistic best case scenario would be working in digital marketing/social media managing (I did briefly work as a social campaign manager at Publicis before my client was in-housed) for a brand, but I've never managed to make any headway when applying. I definitely don't want to go to the sales side, as that's not at all my personality, but it feels like that is the only move I see my peers making if they leave at all.

Has anybody successfully managed to use their media buying experience to pivot into another sort of marketing/advertising role outside of the agency world? Any pointers would be greatly appreciated.

33 Comments
2024/04/06
23:31 UTC

6

Experience with Recruitment Agencies? (NYC)

Just wondering if anyone here has experience with those and if it's worth it, I recently blew 2 2nd round interviews (I know why) and currently sitting with 0 prospects so could use their assistance if it's worth it. I'm looking for entry level Strategist/Media planner/Account positions

10 Comments
2024/04/06
15:59 UTC

2

2024 internships CO

Does anyone have a list or know of the upcoming internships that are located near Denver Colorado/remote.

I just joined the ad club so maybe they have some ideas.

1 Comment
2024/04/06
05:31 UTC

0

Can a job let me go because I'm a boomerang, but put I did not work at the company prior?

Can a job let me go because I'm a boomerang, but put I did not work at the company prior?
I am a boomerang, having only stayed at the company for one-week, before I left. About a year later, I applied to a role at the company, and put that I didn't work there. But once I started, they realized I was a boomerang. The recruiter did not know, but human resources did.
Is it fair for them to let me go, due to me having put in my application that I did not work there? I hardly consider a week in a job actual concrete evidence, or one I would put in my resume.

7 Comments
2024/04/05
23:16 UTC

2

Advantages of an in-house DSP vs 3rd party?

What are some advantages of an agency implementing their own DSP vs 3rd party or google, and how complex is it to develop your own DSP or is it fairly easy?

Thanks for any insights!

2 Comments
2024/04/05
19:40 UTC

1

Ogilvy Summer 2024 Internship Results?

Hi, wondering if any one has heard back after interviews regarding their summer internship status for this summer after the 2 interview rounds. I saw one acceptance post on LinkedIn and wanted to check in to see if anyone else has heard back.

4 Comments
2024/04/05
15:55 UTC

0

Need Freelance Work

I am a copywriter/brand manager in the Advertising industry with 7+ years of experience. My expertise lies in scriptwriting, creative direction, DVCs, photoshoots etc. for beauty &n skincare brands.

I've been trying to get freelance work for some time now with no luck. I've exhausted all my contacts and have even written to 20+ businesses. Apart from 2-3 gigs here and there, the frequency of gigs I get hasn't been great.

How do I get steady freelance gigs? Any idea/advice?

Info:
I'm based in Mumbai, India
I do have a full-time job in an agency but want to experiment with working with a wider variety of brands and have a second stream of income.

3 Comments
2024/04/05
11:47 UTC

1

OOH booking platform

Hi, I’ve been in digital marketing just a few years, and got interested in OOH advertisement industry and just wanted to ask - Is there a platform you find extra convenient or use regularly— if yes, what are the reasons for the convenience? Also, do you have any obstacles while you are on the booking platform when trying to make a reservation for your company’s advertisement? For me I wish they could have more info about exposure and improving the user interfaces etc..

5 Comments
2024/04/05
11:45 UTC

12

People in sales and on the business side, how is business?

Im a freelancer and a good chunk of my work comes from agencies. This year it has been quiet and I’ve been struggling to find new work. I hear the same from many freelancers peers pointing at the economy and looming recession.

I am wondering from sales people and those in charge of acquiring new accounts for large agencies, how has business been? Is it like my own experience on a larger scale? Struggling to acquire new business and begging existing clients for new work?

15 Comments
2024/04/05
10:49 UTC

20

funny how the credits get shorter and titles get bigger as we approach award season

I’m a part of a project that had great impact that took a lot of struggle to execute but eventually won some awards in Cannes last year. It wasn’t expected to win big so no one cared about plugging their name into the credits list.

Now, my name is off the list and is filled with big C level titles who don’t even know what the project is about. Not a single copywriter, art director or strategist on the list. But funnily enough the CCO’s chief of staff is on it ☠️

I work for a big 5 and this is just more hilarious than sad.

10 Comments
2024/04/05
05:59 UTC

2

3.1 GPA, how screwed am I?

Im in highschool right now, end of 10th grade. I don't really think I can ever fully pull up my GPA above 3.2 or 3.3 to be honest. Im just not academically versed that way.

I want to be an art director someday, so I started looking into advertising for the relative stability in comparison to video games, film, etc.

I know I would really enjoy advertising and it's defiantly in my skill set, but because of my parents and the way the world works apparently, I need to get into a reputable school.

Is it worth looking into this field, based on what colleges I can get into, if I can't get my GPA up?

If so, what colleges/unis would you recommend?

Or, how would you recommend I make my application stand out another way?

53 Comments
2024/04/05
05:27 UTC

0

Free SEO Report

1 Comment
2024/04/05
05:10 UTC

14

Publicis and Pfizer

Hi there, have a chance to potentially work for Publicis after their new AOR status with Pfizer. Anyone know what it’s like to work there? Or with that account? Thanks!

36 Comments
2024/04/05
05:09 UTC

8

Which school do you recommend for a major in advertising?

My choices are Penn State (Advertising/Public Relations) and Michigan State (Advertising Management). I know that not only these 2 schools offer this program, and they aren't the top ones in the country, but among these 2, which one would give me the best chance to excel in this major?.

34 Comments
2024/04/05
04:35 UTC

2

Image to Marketplace Listing

I am looking for feedback on the viability of a software for facebook marketplace sellers / resellersL

If you could upload an image to an app / website and have it automatically create your product's listing for you on facebook marketplace, is that something you would assign a lot of value to?

In short, the software would do and have the following features:

  • AI-Powered Analysis: Utilizes image recognition and NLP to identify features and condition.

  • Efficient and Time-Saving: Simplifies the listing process, saving users valuable time.

  • Enhanced Visibility: Optimizes listings to attract the right buyers, increasing sale chances.

  • Comprehensive Tag Generation: Automatically creates 20 relevant Facebook tags for your product, ensuring maximum discoverability.

1 Comment
2024/04/05
01:35 UTC

40

What's next?

I've been in advertising for 14 years. Just got kinda screwed over at yet another agency. I'm an amazing writer by trade (no ego, I swear!) But I think this is the end of my career. I can't keep doing this, but I have NO clue what I could do next. Anyone else gone through this?

54 Comments
2024/04/04
23:05 UTC

2

Chemistry Tools Website for Chem Help

Hello! I created a chemistry website called Chemtools that helps students with tedious chemistry such as gram formula mass, bond character, electrochemistry, solubility, etc. I would love for you all to check it out and leave feedback. Thanks!
chemistrytools.org

1 Comment
2024/04/04
22:11 UTC

0

Running Ads For a Clothing Brand Confusion

Last week I ran a campaign spending 50$ a day with my winner campaign, testing a new winner interest. Within that 50$ budget I got 6 recorded sales and got 12 total that day (6 probably unregisted). My ROAS for the whole day was nearly 12, so I upped the budget to 100$ a day but got banned for a few hours because I did not realize my budget on my accounts was limited by meta. The next few days go by and I only recored 1 sale from the same campaign, so I cut it off assuming that the ban messed up my stats and conversions.
CPC: .40$
CTR: 2.7
CPM: 9.76
To conclude this, I went ahead and made another campaign the exact same way, and its been running for about 2 days and I got 0 sales! Though the CPC, CTR, and CPM is nearly the same, its not converting at all. Im still learning, so I was wondering if I should keep it going a few more days, or If I should cut it and try another interest?

1 Comment
2024/04/04
20:02 UTC

1

CPM of $42, why??? this is a cry for help

Hello everyone, I am a complete newbie to FB ads, and I'm totally frustrated with the current situation. If CPP is crap, it could be because of the creative, if CPC is crap likewise, but the CPM doesn't have to do with the creative at all. So how in the world is it so high at $42? It's not BFCM and no other major event, Easter is already over, at this point I'm just throwing money out of the window, I'm frantic...

any help would be so much appreciated!!

9 Comments
2024/04/04
16:27 UTC

9

AI & Business Affairs

What’s your BA or Legal Departments take on using AI generated content in client deliverables?

5 Comments
2024/04/04
14:54 UTC

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