Apologies for the late update, I overindulged this weekend! 😅 It's plausible that TikTok could vanish in the U.S. after the proposed ban legislation receives President Biden's signature. Meanwhile, stay informed with the latest developments on other social platforms.

HOT5🔥

• TikTok, Tesla Show US-China Battle Over Data Is Just Beginning
• Meta confirms launch of a bonus program for creators on Threads
• Google Announces New Video Ad Targeting Options
• LinkedIn now lets you add a custom “subscribe to newsletter” button on your profile
• OpenAI is swallowing up news content from publishers who want some ChatGPT love

Weekly News📰

Meta:

• New Ray-Ban | Meta Smart Glasses Styles and Meta AI Updates
• Meta confirms launch of a bonus program for creators on Threads
• Meta had its biggest lobbying quarter ever ( $7.6 million)
• Meta is putting AI front and center in its apps, and some users are annoyed

Instagram:

• Instagram is testing a redesigned, larger look for Story Highlights on profiles
• Instagram Advertises Nonconsensual AI Nude Apps
• Instagram has rolled out notes on profiles 🗒️
• An ‘Inspiration’ feed for Instagram Reels popped up
• Instagram Adds New Options for Creator Subscriptions

Google:

• Google Announces New Video Ad Targeting Options
• Google puts AI into its ad platform for brands and agencies to buy on connected TV
• Google Gemini: Everything you need to know about the new generative AI platform

TikTok:

• What can a potential U.S. TikTok ban teach marketers?
• TikTok, Tesla Show US-China Battle Over Data Is Just Beginning
• TikTok Tests New AI-Moji Digital Avatars
• 📲 TikTok tests the ability to share a comment as a story as well

Twitter:

• Twitter co-founder Biz Stone joins board of Mastodon’s new US nonprofit (rival to Elon Musk’s X)
• Elon Musk’s X Launches TV App as It Pushes Video Ambitions
• X Pitches Potential Ad Partners on New Opportunities

YouTube:

• Google is feeling pretty pumped about a new way of showing you ads on YouTube
• YouTube Music adding more podcast sort filters, artist search in radio creator

LinkedIn:

• LinkedIn now lets you add a custom “subscribe to newsletter” button on your profile

OpenAI:

• OpenAI is swallowing up news content from publishers who want some ChatGPT love
• ChatGPT's 'hallucinations' have OpenAI under scrutiny in Europe
• OpenAI hit with another privacy complaint over ChatGPT’s love of making stuff up
• OpenAI will train its AI models on the Financial Times' journalism
• OpenAI's Sam Altman and other tech leaders join the federal AI safety board

In the fast-paced digital landscape, it's uncertain what would follow TikTok's potential exit from the U.S. market. YouTube Shorts could emerge as a viable alternative for TikTok creators, despite stylistic differences. There must be someone who can catch this chance. Will you be the one?

Cheers,

Alex from SocialMaven

Title is straightforward.

My boss thinks Instagram still functions like it did in 2017. He thinks that the grid on our company IG profile needs to be perfectly curated, that all images need to coincide with one another in terms of composition + color + theme. We have tried to stick to a strictly curated grid, that needs to be reviewed and approved by my boss, but it slows us down so much. It takes almost weeks for my boss to even get a chance to review the upcoming posts, and how they look with what’s currently posted. It drives me crazy. We have SO much content to post, but my boss always shoots it down. He only wants to post our professionally shot images that people have already seen over and over and is old work.

I work for a company that provides services, not selling product, so our viewers need to be images of our services and results. So curated, gorgeous triptychs are only hindering us from actually getting views/shares/saves.

How do I kindly tell him that NO ONE gives a fuck about how our profile grid looks. I can assure you no one is coming to our company’s profile and unfollowing us because our grid isn’t curated. I’m going to have a nervous breakdown istg.

Does anyone know why a Meta Business Page would be accessible if you're logged into Facebook but "not available" if you're not logged into Facebook or somehow already connected to the page? This is the error I keep getting with the same page link that allows me to view it if I'm logged in:

This content isn't available right nowWhen this happens, it's usually because the owner only shared it with a small group of people, changed who can see it or it's been deleted.

Is there a setting I can change? Thank you!

As the subject says….I’m curious for those of you who are in the industry what is your day like. What are some of the hardest tasks and do you feel can be done better in the industry.

Yeah so i currently run a videography company, / digital marketing agency, very small, and I’m looking to grow my social media presence and generate leads,

But I keep running into mental blocks for what to post, maybe I’m too self critical,

I’ve been posting stuff through canva and it hasn’t really been hitting with my 35 followers lol

I did gain one new follower in the past 4 days though this morning so that’s good, something is working,

But yeah looking to expand and grow,

So where do you guys get content ideas?

Hi I currently do onlyfans and I’m looking to leave the industry due to my mental health. I’m a personal trainer and want to start making fitness content.

I have 19k followers on jnstrgam, should I start over or keep posting on that account?

I know with my currently following I might not get good engagement for changing my content but what if I delete most of my make following?

Pls help!!

Top 6 Updates of the Week:

​

• Google delays Third Party Cookie Deprecation, for the third time.
• TikTok US Ban bill was passed, Bytedance denies the rumour of selling the platform. TT’s current plan to challenge the bill.
• Youtube now plans to Show you ads when you pause videos.
• Snapchat’s Q1 Earnings Report shows strong user and revenue growth.
• Meta’s posted strong Q1 Earning Results, 27% ad revenue increase, compared to 4% increase in Q1’23.
• Pinterest shares Summer 2024 Travel Trends.

Trending

• The Guardian’s big step toward privacy, “reject all cookies” option is here.
• Hubspot launches Spotlight, service hub, content hub and more updates.
• Tesla fired everyone on the newly formed marketing team.
• IAB Europe publishes final version of Retail Media Measurement Standards.
• Miu Miu named Hottest Brand of Q1 2024 by Lyst.
• Youtube’s Ad revenue rose 21% to $8.1bn in Q1 2024.
• GumGum merges Playground xyz APAC Media Business.
• WPP blames loss of Pfizer account and tech client cute for 1.6% revenue decline in Q1.
• IAS achieves MRC Accreditation for sophisticated invalid traffic in the CTV Environment.

TikTok 🎶

• TikTok shuts down user rewards programme for its Lite App.
• TikTok testing a new feature allowing business to insert product links in videos.
• TikTok is testing an authorisation code for creators to share access marketplace with Talent Managers.

Instagram & Threads 🗂️

​

• Instagram launches new promotional features to help creators with paid subscriptions.
• Threads expands access to Hidden Words feature and Post Notification Controls.
• Instagram working on an improved DM experience with new profile UI.
• Threads launches live test of Auto Post Archiving, ignoring the backlash.
• Threads (28M) estimated to have more daily active users than Twitter (22M).

Meta 😅

• Meta AI integrates Google search results in the AI chat.
• Meta’s fundraising tools are going away on July 1st in European Economic Area.
• Meta prompting Instagram creators to add their Facebook page to Bio.
• WhatsApp working on an In-app dialler, allowing users to make quick calls.

X (Twitter) 🕹️

​

• X showcases their Connected TV App.
• X removes the “hide your checkmark” for all users.
• New features launched for X Communities: Explore page, topics and more.
• X working on video spaces for the web app.
• X simplifies Ad Creation and targeting process with new AI update.

Youtube 🕹️

​

• YouTube reverts back the controversial video player UI on desktop.
• Youtube announces an update to Test and Compare, Likes on Super Chat and more.

Google 🔦

​

• Google March 2024 core update is finally complete.
• Google Search revenue increased 14% YoY, reaching $46 Billion in Q1.
• Sundar Pichai, Google CEO says AI overviews are increasing Search Usage .
• Google Publisher Center to stop allowing you to add publications.
• Google DeepMind RecurrentGemma Beats Transformer Models.

Agency News

​

• Firehouse Subs appoints Orchard to lead Creative and PHD to handle Media.
• Reckitt hires McCann Content Studio UK to run social and influencer account.
• Interpublic announces Q1 2024 results, posting 1.3% net revenue increase from Q1 2023.
• Ogilvy launches health influencer marketing offering.
• BarkleyOKRP appointed as AOR by Hormel Food’s Applegate.
• Aquila Power Catamarans appoints Spark as its first Creative & Brand Strategy Agency.
• GroupM introduces “New Buyer Identifier” Data for CPG Clients.
• David Yurman appoints PHD as Global Media Agency of Record.

AI 🤨

​

• Coca Cola announces 5-year long AI partnership with Microsoft.
• Adobe introduces Firefly Image 3 foundation model, currently available in Photoshop.
• Microsoft launches a new Tiny LLM.
• Perplexity AI launches Enterprise Pro.
• Synthesia AI’s video avatars have emotions now.
• Apple acquires Datakalab, French AI startup.
• Elon Musk’s xAI is close to securing $6 Billion from investors.
• UK probes Amazon and Microsoft over AI partnerships with Mistral, Anthropic and Inflection.

Reddit & Pinterest

• Reddit announces major UI update to its mobile app.
• Reddit’s new ad product: Dynamic Product Ads.
• Pinterest brings back the option to claim your Instagram account on the platform.

Microsoft & LinkedIn

​

• Microsoft Bing Ads Revenue was up 12% from Q1’23 in Q1 2024 .
• 4 key takeaways from Microsoft’s earnings call.
• LinkedIn now has a new custom button option ‘subscribe to newsletter’.
• LinkedIn reports record breaking engagement levels with 11% increase in sessions.

Marketing & AdTech

• Deezer and Global sign an exclusive ad sales deal.
• Revolut plans to join advertising business by monetising customer data.
• Sky Media improves Search Behaviour targeting through Captify partnership.
• AdWanted launches Audiolab, A cross-platform digital audio measurement tool.
• Judge suggests New FTC “Click to Cancel” Study.
• Comcast’s Q1 earnings beat analyst expectations but the company lost broadband customers in Q1.
• Substack rival Ghost confirms plans to join Fediverse in 2024.
• Publishers betting on events and franchises are winning more in terms of ad revenue.
• ASDA partners with Diageo to introduce In-store Digital screens.

I hope this helps to plan your week ahead.

Hello everyone!

I run a digital marketing agency specializing in web design, managed web hosting, SEO, and social media management. As a solo operator, I handle everything from client relations to the actual technical work. Lately, as the business grows, I’ve been finding myself occasionally overwhelmed by the volume of work or needing skills that extend beyond my current expertise.

I’ve experimented with Fiverr for some smaller tasks but wasn’t too impressed. I’ve also heard positive things about Upwork but haven’t tried it yet. I’m looking to build a network of reliable freelancers to help manage some of the workload, ensuring that we continue to deliver exceptional service across all areas. This would also allow me to focus more on our core offerings and manage the business side of things more effectively.

Since I’m quite new to this aspect of running an agency:

•	How have you successfully built and managed a team of freelancers?
•	What strategies do you use to ensure quality and reliability?
•	Are there any platforms or tools you particularly recommend for managing such a team, especially alternatives to Fiverr or insights into using Upwork effectively?

Any advice or experiences you could share would be greatly appreciated. Thanks in advance for your help!

Hey everyone! We have opened a new coffee shop and we are also serving boba tea. I wanted suggestions of everyone what can we do for marketing apart from paid ads.

We have created Google profile Fb insta page Tiktok page.

Any starergies tips and tricks would be valuable to us. Thanks

Hello everyone,

I’m based in Greece and want to target my Instagram Reels and TikTok videos towards a U.S. audience, aiming to get featured on the Explore and For You pages in the U.S. I’ve seen that using VPN might be ineffective, I’m looking for additional strategies or insights that might help. Does anyone have experience or advice on how to effectively reach a U.S. audience while posting from another country? Any tips on how to “trick” the algorithm or adjust settings to boost U.S. visibility?

I saw that maybe replacing SIM card to a U.S SIM/E-SIM card might help but I’m not sure in 100% I would like to get your help…

Thanks in advance for your help!

I know the struggle of sending out free products to influencers, and not even getting a simple "thanks" in return, forget about a social media shoutout.

It's frustrating.

Feels like a total waste of time.

But after some hit-and-trial, I've made a set of email templates to keep the influencer in the loop and motivate them to post about my brands.

These emails don't guilt-tripping or manipulate them (that rarely works and can damage relationships), but show them a win-win partnership.

The 5 emails I send are:

1 - An email sharing tracking link right after shipping to build anticipation and prompt them to plan content.

2 - Email with coupon code for their audience, sent 1-2 before or after the product arrives at their doorstep.

3 - A few days (5-7) later, directly requesting an authentic post/story highlighting your brand. They would've experienced the product by then.

4 - A nudge to announce that they're now an ambassador with our brand on social media (If recruiting for ambassador program)

5- And if they still don't respond after multiple follow-ups, I move I just tag them as "dormant" in our tool (we use SARAL) and occasionally re-engage for a campaign or discount code.

I have full email templates I've used for each of these emails. Let me know in the comments if you'd like a copy of those.

I do a decent amount of freelance outside of my typical content strategy day job. I have a client who has asked me about the possibility of them starting a TikTok.

I’m curious - in the event of a ban, are you currently moving forward like normal? Would you recommend a new client star with YT Shorts and Reels? I’ve leaned in to TikTok the last couple years because the FYP/bracketed push makes it easier for some industries to find a following.

But I don’t know if that’s still wise.

Do you need any form of licensing? What kind of licensing is needed? Is it the partner’s contractor number?

How do you provide Google with whatever credentials are needed?

How do you draft a contract/invoice? Do you get a lawyer and accountant involved? Do you use a template from online?

What ads are worth paying for? Facebook? LinkedIn? Email?

What formula do you use to price leads?

When a lead contacts “X Company”, but “Y Company” contacts them? How is that relationship managed (outsource to lead)?

When do you start selling the leads? How many leads per week or per month?

How do you automate your process?

How do you collect analytics? What metrics do you monitor? Traffic, time on page, inquiries? What platform do you use to capture?

How long did it take to turn a profit?

How much capital was needed up front?

If you pay yourself from your business’ bank account, what is the argument of separating business accounts from personal? Keeping enough money in the business’ bank account to pay for the ads/hosting services? Is that all the business’ expenses typically?

I heard people saying years ago, that having 2 separate accounts with separate noches in THE SAME phone would make growing harder, since the target audiences are mixed up... is this still the case? Has TikTok fixed that?

Also, I wanted to know if TikTok still chooses your target audience based on your SIM card location (/VPN)

This is a bit urgent so I'd appreciate hearing your opinions. Thanks!

I just made the switch from the broadcast TV industry to content marketing.

Marketing is new for my company and my job is to create organic social media content with a big emphasis on video content. I am also starting to create video content for internal use.

I have been working on all this using an iPhone and Adobe Rush, which has worked fine for the type of projects I've been working on, but I was asked what other type of equipment I may want and I want to have a lost of options ready.

I have already requested an Adobe premiere pro license and a DJI Pocket 2 Creator Combo since I am familiar with these and they produce great results. Ideally, I want 2 so I can shoot at different angles. I'm also asking for a drone (do you have a favorite?)

What are some other cameras/mics/tripods/other equipment i should ask for to make content creation and video production more seamless?

It may not be in the budget to get it all at once, but I'd like have an ongoing wishlist to budget for.

I make hip hop stuff. Beats. Often I do remixes of US songs.

But I see that the algorithm doesn’t know what to do with it. Often that top bar only says that it didn’t find anything fitting, and when it did it’s something super vague like „rap“ or „remix songs“.

Any advice? I‘m also not sure if I should target beatmakers, or rather artists I remix, like let’s say Jay-Z fans.

I’ve been building a page for my business and took a little too long to study the best performing videos and posts on instagram.

I started posting for my startup January 2023 and I now have over 400 posts which is great, but this year so far, I haven’t been performing well. I’ve been so focused on hitting post, which is good, but I want to improve.

What platforms can I use to study the top performing reels and posts in my page? I started going post by post manually studying the posts, but I’m sure there’s a tool that can show me the top performing posts based on different metrics.

What do you guys use?

Are there any agency owners from Germany here? How do you guys bill clients from USA? Do you use Stripe, do you use direct transfer? Do you do your invoice in USD or EUR?

I need help with that please.

Thank you.

I'm new to taking social media seriously and now I'm using it for my business. I hear so much noise with nothing backing it up. How do you know what’s actually working? I have a business account so I can’t just goof around and do experiments. What blogs should I read, etc. How do I stay on top of what is good advice?

I feel as though I have developed a good solution to the problem that many content creators have on social media, the problem being huge numbers of direct messages but obviously not being able to answer them all (the system automatically replies to DM's and eventually directs customers to wherever you want them to go).

The problem is, the creators that would find this most useful are the one's getting lots of messages so mine are bound to get lost in the pile. Basically, anyone know any good methods to get into contact with creators and cut through the horde of other messengers.

Thanks!

Guys I need your help, When I upload a landscape video on Instagram, the video doesn't appear on full screen, instead it converts to a vertical size with black border above and below which destroy the video quality, what am I doing wrong?

Hello,

I’m not sure if this is the right place to ask or learn . My goal is to build a huge following on Snapchat as a dude. I’m not promoting products to buy, I’m only promoting myself, interests, and hobbies

Is there any tips, advice, or strategies you guys can give me for this that I can start using daily?

I know the basics would be to post consistently and frequently. I accomplish this by posting twice a day every morning except weekends . However I’m looking to learn more so I can maximize my effort.

Thank you in advance to any comments and replies 🙏 the guidance and time taken to give me feedback is greatly appreciated

• LinkedIn now allows users to add a custom "subscribe to newsletter" button to their profiles.
• Data from Apptopia suggests that Threads now has more daily active users than Twitter.
• Instagram is working on a new sticker called PALS, allowing users to interact with it by liking stories and watching it grow.
• Threads is developing a post composer feature at the top of the feed
• Instagram is testing larger Story Highlights on user profiles.
• TikTok may soon introduce a new text-to-speech AI feature for users to clone their voice.
• Threads is offering creators up to $500 to post about positivity, with only ten prizes available for those who complete the challenge.
• LinkedIn is testing a dedicated vertical video feed and has released a one-page document of best practices.
• The Senate has passed a bill that may lead to TikTok's ban if ByteDance doesn't sell it within a year, awaiting Joe Biden's signature
• Elon Musk sparked speculation about Vine's return with a Twitter poll, where 69.6% of users voted "Yes."
• Instagram is reportedly developing 'Experiment Mode' for Reels, where Reels would be shown to non-followers first and remain invisible on profiles until shared.
• Meta AI is now integrated into the Instagram Search experience, allowing users to access real-time web results within the app.

Let's say I want my ad to be shown mainly to people with 5000+ followers
Is it possible to target that audience? I couldn't find something like that on ads manager
Appreciate any help 🙏

I don’t have much of a social media following but my life has led me to finally having the freedom to do my onlyfans. Where can I start to actually get followers and views for something I’m actually passionate about

Hi there I got a real problem with my Facebook page for my media channel. One of the admins, the one who created page has gone AWOL and when we tried logging onto Facebook it asking to verify a number that he has.

And since we tried we have gotten the following message:

"This following account will be disabled in 24 day

Are you sure you want to log out? You only have 24 days left to review. After that your account will be permanently disabled."

Why would this be disabled? We have access to the Facebook page as Admin from our personal account. Is there a way to fix it thru there?

I am wondering which is the best email marketing tool? I mean many marketing agencies request from the candidates to have a knowledge about some email marketing tools, which is the best one?