I am having major imposter syndrome and just started a new job at a university managing social media. Previously, I was a copywriter.

I have absolutely no idea what I am doing and I don't know where to start. I've had no training and have very little guidance from my boss. This is the first time every in my career where someone else isn't telling me what to do and I feel lost.

We have at least 10 different things coming up and I have no idea how to even promote or create a content strategy for them. I feel incredibly lost and I'm scared to tell my boss how I feel like I don't know what's going on. I feel so unqualified.

Our budget is tight and we are a 3 person team so we can't afford tools like sprout. We do have a student worker who can write and take photos who I assign copy to. But the strategy - I am lost.

Any ideas on where I can even start would be appreciated!

Hi everyone. Yesterday I realized that the reason most people don’t get into content creation, the most valuable skill these days, is because they don’t know how to execute, like which types of content to create, how to approach and how to create in a way that it’d be like the influencers they follow.

I’m curious about your takes on this.

I’m thinking if I should start some sort of an agency to help people become their style of content creators.

If someone would assist when I was first interested in content creation, I’d thrive muuuuuch faster

I have 3 career choices digital marketing to become social media manager, nursing, or interior design. I want a career that will provide stable income not competitive easy to get a job and steady employment. I’m terrible at science and math so nursing might be hard. But I may try it and see how it goes. How heavy are the nursing courses? Is it heavy science based. Digital marketing is so competitive i fear that I won’t get a job or internship since a lot are applying. I’m not sure how competitive is interior design. I have back problems so I want a job since that is less demanding. Digital marketing you get to work from home. I’m all over the place. Any advice would be appreciated.

Has anyone else had a bad experience with high stoke? Have you been promising and they have not followed through? They have a lot of their negative reviews hidden but we are able to find a few thousand now whether they're from the same people or not I don't know. I want to hear about everyone else's experience. They stoled $12,000 with the promise and guarantee I would make it back. The people took a month and a half to put up ads. They did not speak proper english. They couldn't even put together an ad that wasn't affordable pixelated picture with bad english. They got rid of my manager that actually had me learning and doing things a business owner of 22 years. They might be good maybe with startups but they don't know anything about how to work with someone who has been in business for many years. The woman I got was sweet but ineffective and waited till the last two weeks to ask me for 22 years of emails of my clients. I was asked that by the first account manager and this woman should have had that information from the second week but didn't do anything. There was a horrible lady named Jill who would never admit she made a mistake. These people will steal your money they will not help you they do common sense things that are not helpful. My lawyer is working with me because they guaranteed I would make the money back or they would give it back to me now nobody is answering my messages, emails or phone calls. Another thing is there at a lot of pmu conventions and they should not be. These people are endorsing scam artists. #pmu #highstokemedia #media #marketing #permanentmakeup #smp #microblading #womenownedbusinesses #smallbuisness

Hi there!

I have been a SMM for around 2 years now,

At the beginning of my journey I took on a client without really understanding how much to charge or offer, so overtime I've found myself doing way more than necessary and the clients expectations were huge compared to what is paid.

For reference, he is paying $450 USD a month, and receiving 8 education carousels, 8 reels & images per month as well as page management & additional editing for other platforms.

I know this is massively under charging but at the time I was travelling, grateful to have some online income and building experience. Newer clients have much bigger packages and this business is also a family friends so I decided to keep it on.

The problem is, he's not very cooperative & has really high expectations. He doesn't respond to my requests to receive content material (even such as just information for me to use in a post), doesn't want to send any image/video content, doesn't like anything 'repetitive' so gets frustrated by repeat branding on the social media tiles and pays another AI platform to generate even more content which is honestly trash.

I can't even use his work in my portfolio because the engagement, growth, and aesthetic really isn't good.

His page now recieves around 12 pieces of content a week that simply isn't exciting or engaging at all.

I kind of feel like I'm wasting my own time at this point because we're stuck in a loop, he wants weekly calls to update him on my work, always asking for, more and more content, last minute content adjustments, is always critising my work and when I increased my prices (his only by about 10%) he told me he would pay, but only to 'help me out'...

I feel stuck with this client but also am I being ungrateful? When I took him on, I was making around 1,000 usd a month freelancing which was really important for me at the time as I was backpacking with no other income,

Now I have around 6 full paying clients, my partner is leaving his job to work for me (and combine our skills in SM and website development),

Unsure how to approach, as I have hired designers I have been able to have his content created somewhere else which frees up some of my time, but doesn't feel like a good use of my business resources or his money either at this point,

I have suggested to him that he goes to a different company model where they just design tiles and posts but he expected personal service and personalized content.

It's been about 16 months of working for him now, and no progress is made, I'm bored and done with creating the same content over and over, and running out of ideas without using people /images.

My client used to have a profile for his restaurant on Facebook. However his account got hacked and since he used to be an admin, the hackers booted everyone out and took control of the page. They filled it with 6k of fake followers and started throwing in cheap reviews products in reel format in completely different language.

What’s weird is that they somehow managed to pass by every kind of control Meta had (other admins were kicked out instantly) they also got hold of the meta business. They also started running own ads from his account for promoting those reels and other posts for other page that he didn’t even own (my client was billed for it)

Meta has been completely useless. They don’t answer us in any kind of way about the profile, we have had some luck about the billed ads - the support affirmed the hack but have done only quarter of what they were supposed to.

Is there anything that can be done? The whole issue rapport system is completely useless, we have used more than 2 work weeks trying to retrieve it without any help. There is also no other way to contact them than through their issue contact form - which has problems on their own.

I might be ranting due to the frustration now, but do I have to show up personally at Zuckerbergs door’s and ask him for help?

Hi all

First of all - I will be flat out rejecting this. Social media marketing is its own role. But I need to explain to him so he understands why exactly it needs its own specialisation.

I'm happy to help create content when needed but no, I will not be leading the strategy.

Please give your warnings / stories / experiences in the comments why this is a BAD idea.

Im an 18 year old social media/tiktok manager and just bored lol, I studied the algorithm for months I got extensive notes, ive tried everything and ive def grown accounts with my knowledge though. I know the struggle of tiktok so feel free to dm me a link or sum to your page and ill give you feedback!

Hello!

I am beginning the search for freelance social media help for a small brand within a global org. We already use someone who charges $60/hour worked and she creates 5 static posts a month for us (which are just cross posted on Facebook and Instagram). Based on the recent 3 months of billing, this brings out her per post cost to $83/post.

I have social media management experience and this feels like an exorbitant amount for what she actually does. We have all the templates built out, so she just creates the content and copy. Which is great! I need this task off my plate. However, most of the time I still spend time editing the graphics and the copy - even after providing further brand direction and feedback - after. Further, i do all the ideation, strategy, and schedule after approval.

My question is, as I begin the search for someone new… How much is an ideal per post fee? OR, what is the typical fee structure made up of?

I am willing to spend for an experienced professional. I just would much rather spend less on the static posts, and more on incorporating community management, and creative content creation (outside of templates) of videos into the new contract.

I’m building multiple Reddit accounts to promote my NSFW, no-taboo AI chat site, cross-posting daily, and gaining 50-250 new followers per day. The conversion rate on Reddit is solid, and I only post in relevant subreddits.

On other platforms, like X, I’ve found it much harder to build a community—my content gets pushed down, reaches fewer users, and overall engagement is low. Reddit, on the other hand, is much more effective for reaching an audience.

Can anyone suggest other social media platforms similar to Reddit, where community building and reach are good?

Hey everyone, I've been using Google Sheets for a long time to draft content for my clients, and I usually get their approvals directly on there. However, it sometimes feels a bit clunky and unprofessional when presenting it to clients. What tools do you guys use to write and share LinkedIn posts with clients, where they can approve, comment, or reject the drafts? I'm looking for recommendations that aren't super expensive since I'm moving away from Google Sheets. Thanks!

I manage an Instagram account and initially I had followed a lot of people and a decent percentage followed back, but I realized that the following list had gotten cluttered. I started unfollowing a bunch of people I realized I wasn’t very familiar with, which also resulted in a noticeable number of people unfollowing the account I manage. That made a certain amount of sense to me, but also struck me as odd that it would happen so immediately after I had unfollowed. I thought… maybe these accounts that unfollowed use some third party app that detects when someone unfollows and then unfollows them?

I didn’t do a lot of unfollowing for a while and the number of people unfollowing my account noticeably tapered off. So I didn’t think much of it… until recently when I started doing it again and the unfollows started increasing again very shortly after I started unfollowing people… only this time I specifically made sure to unfollow only people who never followed us in the first place. So it’s not like the accounts would have even had a connection to begin with. So what’s the deal? Any idea how to explain this phenomenon?

I am trying to post a video ad, a video that I do not want posted to the business’s page. I am on mobile. For some reason it will only let me add a video to my ad that is already uploaded to my page.

Any help? Is it the same on desktop?

I’ve been diving deep into social growth strategies lately, and it’s fascinating to see how engagement affects brand perception. It’s easy to get discouraged by slow follower growth, but I’ve come to realize that even steady engagement from a small number can be powerful. I had some guidance from an agency called Viewtiful Day, It’s not just about numbers – it’s about showing people there’s something worth following. And yes, those numbers do attract more attention in the long run. It’s like a psychological trick, but it really works.

Hey Reddit! I’m new to the platform and looking for some advice (or an expert) to help me build a strategy for reaching my target audience and creating a community of early adopters here. Any insights on best practices or experiences would be awesome!

People often buy fresh berries from the store only to get them home and have them get moldy within the first few days.

I developed and patented a custom solution that extended the life of these tiny fruits for over a month without sacrificing quality.

The brand is called Fruitlife and has already received excellent feedback.

Cost of product shipped $3.5 landed to customer and can retail for $9.99.

I ordered 3k units to gift to influencers to generate sales and seed the advertising pixels.

Another opportunity that was taking priority presented itself, and I can’t pass it up even though I know this product is a winner.

I’m looking for a partner with professional experience successfully bringing a single product to market using social strategies and ad funnels.

Please respond with any interest or questions. I’ll also check my inbox.

I used to handle influencer partnerships for a supplement brand and we were doing the standard 10% commission for everyone. Our program was decent but nothing special - about 50 active creators bringing maybe 5-10 sales each per month.

Then I noticed something while studying Goli (they're crushing it in supplements). Instead of flat commissions, they use a tiered structure: 10-25% based on performance. But the genius is in how they space these tiers:

• 0-5 sales: 10% (easy first win)
• 6-12 sales: 15% (feels achievable)
• 13-25 sales: 20% (bigger stretch)
• 26+ sales: 25% (keeps them motivated)

The early tiers are intentionally easy to hit. Once creators taste success, they push harder for higher tiers. Goli's whole system is built around making creators successful:

• Pro photo library so influencers don't struggle with product shots
• Talking points to prevent wild health claims
• Posting guidelines with suggestions for the best times
• Unique codes to track everything

They turn creator content into marketing assets. About 1/3rd of their Instagram is actually influencer content. Same with their emails. Way more authentic than studio shots.

Does anyone here run influencer programs? Curious if you've tried different commission structures and what worked/didn't work.

P.S. I have detailed notes on Goli's influencer strategy. Let me know in the comments if you want to see it. I'll share.

Hello everyone!, I’m a video editor and motion designer from Peru, with experience creating visual content for food trucks and restaurants. I’ve worked on video editing, animated flyers, content scheduling, and overall supporting any creative needs for social media.

Working in these sectors can be fluctuating, But one my desires is to collaborate long-term with a community manager or marketing professional who handles various businesses and is looking for a reliable and creative partner in my field.

If anyone here is looking for someone to cover the visual and animation side, I’d love to chat further.Just send me a private message, I’d be happy to share my portfolio

Thank you for taking the time to read this, and thanks to the admin for allow my post.

I recently started my freelance journey and landed multiple clients. They want me to manage their multiple businesses, each with at least four social media accounts. I don't want to charge hourly, as I am pretty fast at this, so how much should I charge weekly or monthly?

P.S: My clients are based in the USA.

Hey! I've recently concluded my position as a Social Media Manager for a VR Game company. I'm thinking of trying to start up my own Social Media project or projects. The thing is, there's a few things topics I think I could get going with.

I see the relative success of dedicated channels, and it makes me think that I should focus on a particular topic rather than all the stuff I want to put out there. Or, perhaps, I should do everything at once.

I'm interested in creating video, image, and blog content in relation to Roleplay (LARP, VR LARP, and D&D), as well as videogames (Live streaming games, editing together footage, etc), and possibly also short clips related to interesting real world factoids with animations.

My conundrum is that that is a broad list of topics. My instinct says to throw it all at the wall with one collective identity across multiple social media platforms and see what sticks, but my professional mind says "no wait, hold on, you should compartmentalize these things under different usernames and probably only start with one of them"

What would you do?

I am an account executive at staffing firm in need of a Linked presence.

I'll pitch content and ideas and you run with the rest.

Terms are negotiable.

Thanks!

I am chef/owner of a very small unique restaurant in rural Saskatchewan, Canada. We are only open Friday & Saturday evening, are "reservation only" and, on average have 15-20 guests per evening (30-40 per week). We do fairly elaborate International Tasting Menus, generally 6-10 courses, and dining here takes about 3 hours per table. We are in a very small town (400 people) and the majority of our guests travel over 1 hour to eat here, often staying overnight in local B & B/hotels. We are 1.5 - 2.0 hours from a city. We do 2 menus per year for about 5 months at a time (March - July and then August - December) and feature cuisines from around the world (eg: Peruvian, Argentina, Lebanese, etc...). We close January & February due to cold weather/winter storms, and poor winter road conditions. We have done 10 menus in total now, so about 4-5 years of doing this concept. In addition to the elaborate menu we prepare extensive Tasting Notes (on iPads on the table) which are generally 30 pages long and provide information on each dish (history, cooking methods, ingredients, fun facts, pictures, etc...).

We have naturally become somewhat of a "destination" restaurant and have a loyal following. Our reviews and ratings are very high. Service is just as important than the food. With each menu we do we seem to be getting a little busier. I am the only one in the kitchen and then we have 2-3 dedicated staff for the front-of-house.

I am the one who does all of the marketing, social media posts, advertising. We spend about $7K per year on social media/website, boosting posts primarily on Google and Meta. At the start of a new menu I ramp up the social media posts and post/advertise quite regularly but as we get a few months into a menu I struggle to maintain a regular/consistent social media presence. I am not very good at it and struggle with it. I seem to spent a lot of my time learning tips/techniques but then forget those skills as time goes on. Then I have to relearn and start again. It's time consuming to get back into the groove and learn new techniques.

When we do advertize and target specific locations we find we have an increase in reservations from those places. So it seems to work. We would like to be a little busier (but not too much) and could handle another table or two per weekend. This would make a big difference to our bottom line.

I have considered taking sociial media courses (HubSpot Academy), Meta Blueprint, Google Advertising and looking for advice on taking this on myself. I will have some time coming up where I can dedicate to learning and developing my skills and I have a strong work ethic to maintain it once I become more proficient. Hiring a social media management company is not feasible for us at this time as we are very small annual revenue.

Any advise on courses to take or generally thoughts about our unique situation.

i have a little over 5 years of social media management experience & have been in my current position for three years now. i’m looking for a new opportunity & am aiming for fully remote, full time, with benefits.

i spend a good amount of time tailoring my resume to make sure it hits on the points mentioned in each job listing & put good time into my cover letters as well. i am also consistently updating my portfolio. i hit all the qualifications of most of the jobs i apply to. some, in almost over-qualified for.

i’ve only been applying to jobs that id be genuinely interested in. not just applying for anything that’s out there. i’ve been applying since july, around 30 applications submitted & only one interview.

i am so stumped! is the job market really that tough right now? i’m assuming it’s a lot tougher since i’m looking for fully remote… but…

is this a common experience or should i get some opinions on my resume, portfolio, etc? i’m trying to stay in good spirits keeping in mind that the right thing will come around eventually, but it’s tough staying positive all the time!

any thoughts or advice?

Hey Folks,

Main question: what is the key variables to having a post seen on Facebook, instagram and twitter?

Details:

• Not looking for a silver bullet
• New to social media but tech savvy
• Starting to advertise an ecommerce brand
• Trying to understand the underlying variables necessary in order to have a post seen by max people.
• Example I’ve read that post frequency will impact if your posts become more broadly distributed.

Thanks for the help

Thanks for the insights

I focus only on reels now. When I had those 19k followers I wasn’t getting any likes and I was only reaching my followers.

Since deleting I’m reaching a lot more non followers, and the views are going up but I need to convert these views to followers/new clients.

I had one reel go semi viral with 10k views. So it’s getting better. From September-Today I have a total of 41k views and reached 26k accounts. But I haven’t gained a lot of followers. Maybe 5 my numbers go up and down frequently.

It’s a sneaker/fashion themed page. I get lots of shares, I get ppl to vote on the poles, still working on getting ppl to engage in the comments. Should I just keep doing what I’m doing?