/r/SocialMediaMarketing

Photograph via snooOG

r/SocialMediaMarketing is a place for SMM professionals to share industry-relevant information, discuss best practices, and provide constructive critique.

r/SocialMediaMarketing is a place for SMM professionals to share industry-relevant information, discuss best practices, and provide constructive critique.

The Following Post Types Will Be Removed

  1. Memes

  2. Low-Effort Posts / Shitposts

  3. Blatant Advertising Attempts: To avoid having your post deleted, you must provide content that adds value to our community / the overall SMM discussion.

  4. Link posts must lead directly to the relevant content described by the post title. This means (among other things) no signup forms impeding users from engaging with the material.

Resources for SMM's

Reddit Marketing
- r/marketing
- r/socialmedia
- r/advertising
- r/digital_marketing
- r/analytics
- r/DigitalMarketing
- r/webmarketing
- r/AskMarketing
- r/content_marketing
- r/GoogleAnalytics
- r/GoogleTagManager
- r/GoogleAdwords
- r/GoogleDataStudio

/r/SocialMediaMarketing

153,029 Subscribers

2

Why do Emotional Ads go viral?

Some emotional ads just seem to go viral out of nowhere. Whether it's a touching story, a strong message, or something we can all relate to, these ads tend to stick with us long after we've seen them. It seems like people share them because they connect emotionally or feel real. There’s something about these ads that really grabs attention and gets people talking.

Do you think emotional ads are an effective marketing strategy? And do you think there are cons of using this approach?

2 Comments
2025/01/31
14:22 UTC

2

Anyone using any AI video tools for social media marketing?

Hi All,
Is anyone using any AI tools for content creation (photos, captions and/or video) for social media marketing? Would love to understand which tools work best for you.

I have tried to search and found tons of tools out there but not sure which ones are good. And if something is missing, then whats missing currently? 

1 Comment
2025/01/31
13:33 UTC

4

Training Rate

A long-time client is taking social media in house. I spent 90 minutes training the new person this week, while still under contract. Contract ends today, and the new person knows very little about social media and kept saying “I’m going to have so many questions.” If they come to me with questions, how do I say I can’t answer because I don’t work for them anymore and how much do I charge if I offer more training for the new person.

4 Comments
2025/01/31
12:48 UTC

1

How much should I be payed for this kind of job?

So I graduated university (cinema&videography) I'm starting to work freelance, there's a creative studio who wants to work with me, they're doing content for an airport company and they need me to be part of the team and film high quality videos for the Instagram account of the company. I think I will have to make around 3-4 reel format videos so i film&edit them. We'll be there for around 5 hours. How much should I be payed for this ? I don't have much "professional experience" I don't want to sound like I'm asking too much cause I'm still "nobody" lol but i also don't want to be severely underpaid so I'm really struggling with the price thing. Thanks !

0 Comments
2025/01/31
12:09 UTC

1

Understanding Pinterest’s Link Structure

0 Comments
2025/01/31
11:11 UTC

0

How to start a social media management business?

I'm planning to start my own business. What factors should i take into consideration?

1 Comment
2025/01/31
11:03 UTC

1

Looking for Visual Content Opportunities

Hello everyone!

I’m a video editor and motion designer from Peru, with experience creating visual content for food trucks, restaurants, and various businesses. I specialize in video editing, animated flyers, content scheduling, and supporting social media needs.

I've always had the desire to work with businesses and professionals in these sectors. I'm looking to collaborate with community managers, marketing professionals, or business owners who need a reliable and creative partner for their visual content creation. If you're looking for someone to handle the visual side of your projects, I’d love to discuss how we can work together. Just send me a private message, and I’ll be happy to share my portfolio.

Thank you for taking the time to read this, and thanks to the admin for allowing my post!

0 Comments
2025/01/31
07:41 UTC

1

Moving ad dollars from Meta to?

0 Comments
2025/01/31
07:15 UTC

0

A Comprehensive Review of DeepSeek—OpenAI’s New Challenger!

For the past few years, OpenAI has dominated the AI space, but a new contender has arrived: DeepSeek. With its advanced features and powerful technology, DeepSeek is making waves in the AI world. But is it a real competitor to OpenAI? Join us in the comment section as we explore DeepSeek’s features, strengths, and potential impact on the AI industry.

4 Comments
2025/01/31
07:00 UTC

1

Muscle map images

Hey everyone, I’ve noticed on some Fitness videos. Creators are using muscle maps to reference the muscle that they are working in the video. Where are these images/ animation videos from? TIA

0 Comments
2025/01/31
02:47 UTC

7

[HELP NEEDED] How To Grow On Instagram?

I know im not alone in this and hopefully others can find value in the responses. I know this question is asked a lot but I'd love to get help for my unique situation

I have been trying to grow on insta but it seems like no one will engage or my posts dont reach people. Im willing to share my IG handle to anyone who is willing to help. Also for context, i have a faceless coffee theme page that is also my actual business. If you have anything to add, tips, tricks, advice, or anything else, the help would be greatly appreciated.

Advice like consistency is something I already know and will work on, however, I do have concerns about 1: using Instagram schedule to schedule my posts, and 2: Remixing reels. Do either affect how my post will perform? Also, the brand is faceless so I'm re-uploading content (remixing & giving credit of course) so the content I upload isn't "original" (made by me). It seems like growing on IG has only gotten more difficult and confusing. What can I do to see growth?

4 Comments
2025/01/31
02:41 UTC

1

Simple email automation software

Hello! I am looking for a simple program that will allow me send short video emails (around 2 minutes each) to a new customer. I have 7 videos and want to send a different video each day of the first week they are on my weight loss program. I want to be able to send them automatically in the correct order with the click of a button or two. Every automated email program I have seen offers way more than I need. Is there a simple program out there that will do what I need and not a million other things?

1 Comment
2025/01/31
01:37 UTC

4

How to claim inactive Instagram usernames

I’ve helped many brands/businesses/creators/influencers claim inactive usernames for their businesses or pages. There is no doubt that this helps the brand image and credibility greatly and will increase traffic and followers. If anyone needs help with one feel free to reach out.

4 Comments
2025/01/30
22:46 UTC

1

Starting out

I run a small activist group/nonprofit on Instagram. We have approx 200 followers but get few likes compared to views. We depend on social media to get people to show up to events. We are also competing against a monopoly who disagrees with our messaging but we have the same cause. It works, but how do I best increase my engagement? I specifically need to increase my reach.

0 Comments
2025/01/30
22:03 UTC

5

Social Media Manager - where to find?

Hi everyone! I need some advice. I am a hiring manager and currently looking for social media manager for our consumer brands.

Do you know where can I get quality candidates? This role is crucial for our company’s growth so any help or recommendation would be greatly appreciated!

6 Comments
2025/01/30
21:59 UTC

28

is Thread the worst social media platform out there?

After using it daily for 3 months, I can not figure out what type of users are on there, if any. Engagement is almost non existence. Even people on my IG contact, rarely post anything there.

32 Comments
2025/01/30
21:55 UTC

1

Meta Connection Help!

Hi everyone,

As we all know, dealing with Meta can be incredibly frustrating. I'm facing a significant issue with our nonprofit’s Instagram and Facebook accounts that has been giving me a massive headache for over a month, and I’m hoping someone here might have some insights or advice.

A while ago, Meta flagged our company Instagram account as "impersonating someone" and was about to ban it. Thankfully, I managed to get it unbanned, but in the process, our Instagram and Facebook accounts were disconnected.

Here’s where things get tricky:

  • I have full page access for both accounts but not "admin access."
  • I’ve reached out to people who worked here before me, but they’re encountering the same error and don’t seem to be admins either.
  • I have no idea who the admin is or how to find out.

Currently, I can:

  • Access Instagram through its Meta Business Suite.
  • Manage our Facebook business page. But I cannot access the overarching Meta Business Account that links the two.

The issue has made it impossible to:

  • Connect to tools like Constant Contact.
  • Schedule cross-posting between Facebook and Instagram.

For now, I’m stuck posting to each platform separately, which is time-consuming and inefficient. And of course, Meta’s nonexistent support system isn’t helping.

Has anyone dealt with a similar issue? Does anyone know how to:

  1. Discover who the admin is?
  2. Resolve connectivity issues between the Facebook and Instagram business accounts?

As a one-person marketer at a nonprofit, hiring outside help isn’t an option. Any tips, tricks, or guidance would be greatly appreciated!

1 Comment
2025/01/30
21:17 UTC

2

Cheapest tiktok smm panel?

I just want it to be cheapest idc if it is bots but just as cheap as possible specifically on followers.

3 Comments
2025/01/30
20:59 UTC

0

Struggling to monetize your massive social media audience?

I've seen quite a few people in here with big accounts they haven't monetized and they're at a loss how to do so.

An easy, low cost and profitable way is to create digital info products that are highly targeted for an audience... like, hyper specific and targeted to solve their biggest "bleeding" problems.

And I'm assuming that your account audience is in a profitable niche. That's important to determine first.

Feel free to leave a comment or DM me if you need more info. Maybe you want help confirming if your niche is profitable, I can easily confirm that for you.

But basically you need to know your market and what problems your audience has right now, then make simple digital products of various price levels that solve these problems.

I'm happy to chat with anyone who wants more direction but I gotta go finish up one of my own digital products so I'm keeping this post short.

Just wanted you to know you have simple options that will cost you like $100 upfront for the clickfunnels software and the rest is cold hard profit.

0 Comments
2025/01/30
20:06 UTC

1

Best practices/tips for text in social link previews?

Are there any best practices/tips you'd recommend for the editable text part of a link preview in Facebook or LinkedIn?

0 Comments
2025/01/30
19:57 UTC

2

SMM Managers: What's the one channel you want to try but haven't dared to scale?

Hey everyone,

I'm in an interesting position and could use some perspective from others who've been here. My D2C brand just crossed into mid-size territory (still feels surreal to type that), and I'm looking to expand beyond my current channels (the "classic" trio of Google, Meta, Amazon).

Right now I'm fortunate to have some budget to experiment with new channels. YouTube keeps catching my eye, but I'd be lying if I said I wasn't worried about the actual ROI (also factoring in media production).

And here's my question: If budget wasn't a concern at all - like totally hypothetically - which single channel would you be most excited to test? You know, that one channel you keep thinking about but haven't pulled the trigger on yet?

Just really curious to hear from others who've been in similar positions or who have that one dream channel they'd love to experiment and scale with.

2 Comments
2025/01/30
18:34 UTC

0

Social Media Job Interview… HELP!

Alright, so I landed my first social media marketing interview. It's for an advertising agency that has done some pretty cool projects. Had the initial phone call with the recruiter today and she said she was glad to move me on to the next in person interview and also mentioned that there was a ton of applicants. She asked about my background, why I was applying to the role, my experience with photography and videography, etc. What are some questions that I should be on the lookout for? And how can I better prepare myself for the interview?

My background basically includes running my own art business (as a painter) for the past four years and primarily building my audience and making sales through Instagram. In the past four years I have organically grown my account by over 1,700%. And when posting consistently, my reach is around 30-45k. Prior to that, I worked in digital marketing doing graphic, web, SEO, and copywriting, and l also have a social media internship for a crypto company under my belt from 2018.

Any advice would be greatly appreciated! (I don't have a portfolio as I don't know know how to showcase these things for a social media role, but I’m thinking about using canva to throw something together.)

And is it okay to bring my iPad to the interview?

1 Comment
2025/01/30
17:58 UTC

6

When people like your post, should you invite them to follow your page?

What is the etiquette? Meta strongly recommends this, but is it an effective way to grow a page, or does it just annoy people?

7 Comments
2025/01/30
16:57 UTC

0

Using AI Agents for Social Media Activity

I'm looking for ways to delegate non-sensitive tasks. I built a job description for it, but a guy in my network brought up using an AI agent as a possible solution.

Can someone who's doing this or considered weigh in? Where have you found them to be limited? Where do they excel? Etc.

I'd appreciate some different perspectives on it.

2 Comments
2025/01/30
16:07 UTC

1

Analytics Accuracy: Can Meta/ FB Be Trusted?

I’m a social media manager for a franchise and recently put together our 1st big analytics report for our 6 location accounts w both FBs & Instas.

We use a 3rd party service called Sprout to schedule posts & monitor analytics.

However, the numbers we’re seeing from Meta Insights are significantly lower. And when I download .cvs from Meta, they’re different & higher numbers then what they’re showing me on the dash.

Should Meta analytics be trusted at all if they, themselves, are giving me different sets of data?

Is my 3rd party analytics manager more trustworthy?

Also, is it possible Meta is lying about analytics to urge us to buy more ads?

Thank you!

3 Comments
2025/01/30
15:02 UTC

1

Are you putting more focus on paid ads or organic content in 2025? What’s working best for you?

With the constant changes in social media algorithms and user behavior, many brands are reassessing their strategies. On one hand, paid ads provide a quick way to boost visibility and target specific audiences, but they come with costs and may not always deliver the long-term engagement you're aiming for.

On the other hand, organic content builds trust and fosters deeper relationships with followers, but it can take time to see significant results, especially with increased competition.

As we move through 2025, what’s been the most effective strategy for your brand? Are you focusing more on paid ads, organic content, or a mix of both?

7 Comments
2025/01/30
14:55 UTC

2

Which software(s) do you use to organize ideas and plan projects?

I don’t need to share these tool cos I’m on my own. I made some research and I always go back to pen/diairy methods ahaha Is there any tools (cheap is better) you’d recommend ?

10 Comments
2025/01/30
13:10 UTC

1

You urgently need to update this on LinkedIn

I just checked my profile…

And I noticed that the social network has added a few interesting features:

⚡ Featured - you can add links to various materials: articles, videos, etc. It beautifully loads cover images. I used it to showcase our coolest videos.

⚡ Projects - you can describe a project in detail with start/end dates, tag other participants, and also upload media content. They are also attached to your skills.

⚡ Media in current job - for example, you can add a link to your team profile page. I added a link to my showreel.

⚡ Services - a separate page with a description of your services and portfolio. Clients can also contact you and describe their tasks.

And a mini feature - you can attach key skills to your profile description.

Did I miss anything?

4 Comments
2025/01/30
10:08 UTC

0

Best Place, where I can Sell My Instagram Page?

Hey everyone,

I’m looking to sell my Instagram page "creative_yansh", which is in the logo design niche. It has a good audience base, engagement, and potential for someone looking to monetize a graphic design brand.

Does anyone know the best places or marketplaces to sell Instagram accounts safely? I’d appreciate any recommendations or if anyone is interested, feel free to DM me.

Thanks in advance!

1 Comment
2025/01/30
05:28 UTC

3

What actual strategy that work with promoting virtual assistant service?

I have 0 to hire any marketer , I was actually studying to get a job in social media marketing but the job market is freaking in competition couldn’t get any job offer so basically wants to offer virtual assistant X social media admin Or managing, my target small online shop business owners Etsy owners , coach’s from just any startups need of virtual assistant help

I already know keep on trends , seo basics , consistency etc Im focusing on fb groups and Instagram so any advice would be appreciated thanks for reading

0 Comments
2025/01/30
04:27 UTC

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