/r/GoogleTagManager

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For discussion and questions about Google Tag Manager.

/r/GoogleTagManager

11,004 Subscribers

2

Serverside GTM shows less data than Client Side GTM?

I checked Google and Facebook ads data for the serverside and clientside GTM and saw that the serverside data is much less than that of the client side. It should be the opposite. Did anyone encounter such a thing? Any advice? [We are not using any CMP yet]

2 Comments
2025/01/31
15:20 UTC

0

Track form submission in GTM without Thankyou Page Wordpress and squarespace website GTM GA4

1 Comment
2025/01/31
12:43 UTC

1

[Help Needed] Google Tag Manager - Unexpected Trigger Error (“formSent equals gtm.click”)

Hey everyone,

I’m running into a strange issue in Google Tag Manager and hoping someone has experience with this. I have a trigger called “Contact Form - Submit”, but it’s not firing as expected.

In the trigger conditions, I see: ❌ formSent equals gtm.click ✅ Submit equals Submit

The issue is that I have never set up a trigger or variable related to formSent or a comparison with gtm.click. I’ve checked all my existing variables and triggers, but I can’t figure out where this is coming from.

Does anyone have any idea why this condition is appearing and how I can fix it?

Any help is greatly appreciated!

Thanks in advance!

1 Comment
2025/01/31
12:12 UTC

2

Event parameters that would effectively make a user de-anonymizable (even outside Google products) are a no-go, right?

Dealing with a special case here and I'd be interested in the opinions of y'all.

A client from mine has a web application with extensive event tracking. They are currently curious about implementing various additional custom events and event parameters that track usage on a user basis. To give an example: "X users deleted their profile after being a user for less than 7 days"

The only way I see that working (cross device usage being a thing, too) is if we put some pseudonym/UID into the datalayer that I can add as an event parameter that allows me to track users across sessions and devices. Which, in effect, means that I'd be able to de-anonymize virtually all user data stored in GA4 with a simple comparison with CRM data.

I'm not the only one getting a headache from that thought alone, right? This is against Google's TOS, even if I don't put the de-anonymized data back into GA4, right?

(Side note, GDPR is not applicable but something very similar (swiss revDSG)).

5 Comments
2025/01/31
11:51 UTC

2

Pipedrive integration

Hello

Can anyone provide any resources on how to integrate Pipedrive into google ads for example what UTM codes to use and how to connect everything?

1 Comment
2025/01/31
06:11 UTC

3

One trust cmp

Hi, please let me know if I need to add more detail, but I've added the onetrust cmp template and it's set up and running correctly. However since putting it live in tag manager our consent banner no longer shows.

I then read that the template from onetrust creates it's own banner and needs to run by itself, so we paused the existing onetrust cookie banner but the new banner still didn't show up.

When pausing the cmp tag, our old banner shows up again...I'm not sure what to do and can't currently get through to their support team.

2 Comments
2025/01/30
16:27 UTC

1

Same event fired multiple times

Hello everyone, I need your help with some issue. I have GA4 and GoogleAds linked to GTM. In the tag assistant page (when I start the preview) I have multiple entries for the same event triggered (for example I trigger form_start just once and it appears 4 times, it happens the same with scroll)
What could be the reason?
I tried pausing all the tags except for the GA4 one, and the entries dropped to 2. It is still one too much, how can i fix it?
https://imgur.com/XA3MUAS

9 Comments
2025/01/30
16:23 UTC

2

No conversion events counted in GA4 after installing server-side TikTok Events API with Google Tag Manager

Hi there

I am having issues after installing server-side TikTok Events API with Google Tag Manager. After installing the events/Conversions in Ga4 are gone so they are not being sent to GA4.

Strange thing is that when I go in GTM preview mode it still fires all the tags I once implemented for GA4. But somehow they are missing in GA4.

Also strange is that my Meta Pixel and TikTok Pixel seem to work so in their Events Manager I can see those conversions and events.

Other thing I noticed is that somehow the events "gtm.init" and "gtm.init_consent" started to show in GA4 since the day it stopped working. In GTM preview mode it also looks like those events where somehow triggered by the automatically installed TikTok Tags.

I then checked if there are some consent modes that have been activated with this implementation - but that doesn't seem to be the case. Container settings don't have any consent modes activated.

To be honest I am super clueless and I know it's very hard from an outside perspective to help me here - I am also trying with TikTok support (so far so bad) - but maybe anyone out here had the same or similar issue and figured out a way or a solution??

Thank you so much for your help in advance!

6 Comments
2025/01/30
13:49 UTC

0

How can I track typeform lead completitions on google ads with a Shopify website?

Hey everyone, I’m looking to track lead completions from a landing page with Typeform in Google Ads. My website is hosted on Shopify, and I’ve already set up GA4 through Shopify’s built-in integration for tracking. I haven’t integrated GTM yet, but I’ve heard it could cause duplicate tracking if I already have GA4 in place. Could anyone share some guidance on the best way to set this up correctly? Appreciate your help, thanks!

5 Comments
2025/01/30
01:08 UTC

2

Cannot see any events in the console nor SST preview mode

So, my client has set up tracking via Shopify Customer Events (I did not do the setup). They have Server-side tagging. I want to install some tags that are necessary, but when I do, the following happens:

- Tag fires properly and is registered in Client-side Tag Assistant

- Tag is not visible in the console

I use Adswerve to see SST events, but nothing is being shown in the console, nor the SST Tag assistant. When looking at the live site, since Shopify customer events cannot be seen in GTM Preview, nothing is there either.

Can someone help me figure out how to see events in the console and network tab?

6 Comments
2025/01/28
15:04 UTC

2

How Can We Track a User's Actual First Source When They Switch from Snapchat to Safari and we lost its client_id or cookie id ?

Hello, Reddit Folks ! 👋

I’m currently working on analyzing user behavior for a project and ran into an interesting challenge:

We have a situation where a user starts their journey by clicking on a Snapchat ad (opens in Snapchat's in-app browser) and then later continues browsing the site using Safari (or another external browser in same device).

We’re trying to determine if there’s a way to accurately track and identify the same user across these two browsers. The goal is to attribute the user's journey to their first source (in this case, Snapchat).

  1. Have you dealt with a similar challenge?
  2. Is it even possible to know the true first source in this scenario without requiring user input (like a login)?

Thanks for your insights! 🙏

9 Comments
2025/01/28
13:38 UTC

1

Events Firing when GTM triggers are paused

Hi guys,

I’m having some issues with event tracking, and I could use a bit of help. For context, we own a resort, so there’s some cross-domain tracking happening between our site and Cloudbeds.

Today, I was about to start running some ads when I noticed in events manager that there were a lot of duplicate events (especially purchases). I spent hours testing and trying to figure it out, but nothing has worked so far. Out of frustration, I decided to pause both the pixel and GA4 event tags to see if that would fix it....To my surprise, even with those tags paused, events were still being triggered in the test events section of Events Manager. I’ve gone through wordpress looking for any plugins or code that might’ve been injected and causing this issue, but I haven’t found anything yet. I still need to check GA4 and Google Ads to see if they might somehow be firing the events. Or could it be Cloudbeds that’s triggering them?

I’ve thought about implementing server-side tracking, but that feels like a bit of a leap right now. I figured I’d ask for some advice first before heading down that route.

https://imgur.com/a/EdWKZTB

Any help would be greatly appreciated!

14 Comments
2025/01/28
10:51 UTC

2

Pixel implementation via GTM

Hey guys, simple question: How do you prefer to install pixels (meta/linkedin/tiktok) on your website? Are you doing it via GTM or just pasting proper codes into website’s header? Asking out of curiosity and wanted to check how reliable it is to have everything in one place (just like GTM is supposed to be). Have you noticed any differences in data flow or sth?

8 Comments
2025/01/27
23:19 UTC

2

Snapchat View Content event is not firing sometimes

I created a new tag for Snapchat View Content event. It fires in GTM but I don't fire sometimes weirdly on the Website when I check myself out of GTM. It might be a bug? Did you ever encounter such a thing for media pixels? I would appreciate your advice

You can see the error I see on GTM for Snapchat event and also my tag: https://ibb.co/Q3w6d2z4

https://ibb.co/ycH5xVWG

14 Comments
2025/01/27
20:04 UTC

4

Google Ads - Hubspot UTM parameters implementation

Can anyone give me instructions on how to set up UTM parameters so i can see them in Hubspot so I can drill down performance

3 Comments
2025/01/27
17:44 UTC

2

Removing data like IP address and Meta's "fbp" parameter from GTM server events

Hi All-

Need your help on how to remove payload information from GTM server events!

We're working on a Meta tracking setup that requires some specific data structure for compliance - it's CAPI/server-side only, and we have to remove most PII from the payload.

We have setup a server-side GTM configuration. In the web container, we only have a GTag and GA4 events for each of the ecomm events we're tracking on the site. There is no Meta Pixel tracking in the web container or on the website at all.

Then in the server container we have a Facebook Conversion API tag to receive those GA4 events and connect them to Meta.

HOWEVER - despite the fact there is no Pixel, and in the web container config we don't capture or pass the data in our GA4 server event tags at all, Meta is still receiving the "fbp" (browser ID) value and client IP address.

Is there a way to remove those in GTM before passing to Meta?

9 Comments
2025/01/27
16:40 UTC

5

Server Side tracking help

Hi people, I'm here to ask for help, I have already managed all my tracking using GTM for the web using pixel, creating the standard and custom events, and the conversion actions in google ads and GA4. my website consists of 14 different types of forms which I have to track, as a trigger I am using the element visibility unique ID as the forms do not change URL but have a unique ID, so far so good at least for now. Now, how can I do all this by server using GTM, step by step, i.e. first how do I install GTM on the server, then the API conversions and the Google API if it has one, I have no idea. I've seen some tutorials that mention variables but I don't use variables at all, just tags and triggers and I'm afraid of messing it up, also how to avoid duplicates. Thank you very much in advance for any help.

8 Comments
2025/01/27
15:52 UTC

3

Question About Google Tag Manager and Shopify

Hi Team,

I hope you're all doing well!

A few years ago, I worked with Shopify. To the best of my knowledge (going back around 10 years), there was no need for Google Tag Manager (GTM) for my online store.

Since then, I've been working a lot with WordPress websites, where GTM is quite straightforward to implement.

My question is: is having Google Tag Manager a necessity for a Shopify site nowadays?

Looking forward to your insights!

18 Comments
2025/01/27
14:52 UTC

3

Should I stop Facebook tags in Client Side GTM after I finish Serverside Tagging?

Hi, I finished Facebook tagging setups in serverside GTM but I concerned about data duplication now. Do you think I should stop Facebook tags in clientside or now? I would appreciate your help

13 Comments
2025/01/27
14:34 UTC

1

Meaning of the (purple) icon?

So I am a noob and I am trying to learn..

I am trying to get a solution regarding a problem with Google Analytics. The problem is with the cookie consent and the problem states: consent signal missing. If I test the consent signal, I get a yellow/golden square or a blue circle below the overview (see below link) and the Event consent status is states as in the image is shown.

Image: https://freeimage.host/i/2LPiF49

Is this ok? There is no value in 'default on page' and the problem with cookie consent is still there.

Many thanks in advance

3 Comments
2025/01/27
13:07 UTC

2

Is there any other source available just like GTM and is open source?

Why is the google tag manager used for setting up all the tags on your website?

7 Comments
2025/01/27
11:59 UTC

3

Implement pixels on another company page

Hello,

I need to implement the pixels of my company on another company's landing page. Both companies have got GTM. I have got all the needed pixels in GTM (Facebook, Google Remarketing) . What is the process?

Thanks

19 Comments
2025/01/26
08:31 UTC

2

How to identify account / container admin?

Hi there! We are working with a newly acquired brand / business unit, who's website is still managed outside of our corporate setup. The brand has a digital agency for dev, but manages content themselves in-house.

As we look to make a number of updates to bring their site inline with our polices, we need to gain access to their GTM account. Unfortunately, nobody - either in the marketing dept. nor at the agency - appear to know who has access, and so we cannot get in ourselves.

For clarity, I'm certainly not looking to gain access to an account without permission. Just to find who owns the account / container so that we can have the relevant conversation.

Has anybody been through this or could advise a way to find an email address associated with a GTM ID? So far, I think it's not possible?

TIA.

6 Comments
2025/01/24
16:22 UTC

1

Error: Additional domains detected for configuration - Random Domains (Not Mine)

Hi Everyone,

Been searching high and low on this error and cant seem to find anything. I am getting the error: Additional domains detected for configuration

Currently have GTM set to just look at our domain. Randomly recently this error has started popping up in our GTM instance and is suggesting we add 2 other domains, none of which are ours or have anything to do with our site.

Any idea what would cause this issue? Not sure if it causes any complications?

2 Comments
2025/01/24
14:22 UTC

2

Have been through guides and …

I have two questions I can’t seem to find answers to;

  1. I’m using GoDaddy which just allows me to specify a GA ID. It installs a GA tag but is NOT using client side GA tag manager.

  2. Can I make my existing tag send to the server container (even though it’s not deployed via client side Google Tag Manager?

2a) If so, where do I find the pace to specify the server_url parameter?

12 Comments
2025/01/23
22:56 UTC

1

GA4 not recording page_view

In my "real time pages" report i have a list of pages that have active users but no pageviews
also in my real time report i see "people on the map" i see custom events that i send, but very often no page view
I'm implementing GA4 via GTM, i "manually" send page_view events to GA4 (i send a lot more events manually to GA4 that looks they go in correctly)
if i preview the GTM (even in incognito mode to start from a blank consent) the page_view event is correctly fired and recorded by GA4, also if i navigate the published site
It looks like my page_view are going correctly to ga4, but most of the other users page_view are not fired

I'm using consent mode and integrated consent control, and everything looks correct
contextually to GA4 page_view event i send a page_view evento to a Matomo instance too, and it looks like the Matomo one is arriving correctly, so it seems that GTM send the page view witht the user but without the effective view

To be complete, i fire the page view "on history change" and i disabled the page_view event from the TAG configuration which is fired once on "Initialization - All pages"

also the GTM receive an event ad_impression that automatically forward to GA4, but since few days GA4 is no longer receiving it

18 Comments
2025/01/23
17:51 UTC

1

Adding Amazon OTT Tracking Scripts

So, I have received Amazon OTT tracking scripts that need to be applied on several websites. I am trying to utilize GTM for installing those scripts, but one thing is leaving me scratching my head.

Do I want these be set up to fire on every page? Or is this script supposed to only fire if a trigger is detecting a user that came from OTT? What have you guys typically done in the past with OTT related tracking scripts in GTM?

Greatly appreciate any help.

3 Comments
2025/01/23
17:41 UTC

3

How to create filter for staging URL?

I need to filter out a staging/dev version of a site using the URL or subdomain. This was easily done with UA in the past & I cannot figure out how to accomplish this at all (in GTM or GA4) & need assistance, please & thank you.

13 Comments
2025/01/23
15:31 UTC

3

Google Ads tag is still running problem

I have been checking on what the problem would be with my tag. Might be consent issues as we are not getting consent in the website right now. It is a sign-up button triggered tag and it is being fired but still stays running and on the ads side it also stays inactive because of it.

4 Comments
2025/01/23
08:35 UTC

3

Trigger is fired but it keeps failing - Can I have some help please

Hi guys,

I've set up a click to call conversion tracking but for some reason the tag keeps failing after it fired. I'm not sure what I've done wrong to fix. Can I please have some help on this. I've attached the image of the failed tag and how the trigger is set up. Any help would be greatly appreciated
https://imgur.com/lrTo7ta - Failed Tag

https://imgur.com/yPvbf6L - Trigger Confirguration

11 Comments
2025/01/23
02:34 UTC

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