Im going to conduct the 1-day workshop regarding digital marketing. so you guys could able to give me topics which i need to cover importantly ?

And meanwhile my target audience are collage student . Please make me a agenda for that workshop.

I have something for you!

I have a few questions. I’m selling only luxury vintage items, and I have experience reselling trendy pieces on Depop. I recently launched my own shop with a website, and I’m trying to promote myself. However, I feel like I’m not doing well since I’ve only had one sale since I launched a month ago.

I’d love to know which books you would recommend for marketing my vintage shop. Are there any tools or strategies outside of the big platforms (eBay, Poshmark, Depop, etc.) that have helped you? Also, do you think paying for ads is necessary?

I just opened my Instagram and TikTok two months ago. I have 78 followers on Instagram and 138 on TikTok. Is this normal, or do you think it’s low? It’s all been organic growth so far. Any additional info you could share will be forever appreciated.

I am Akshat and I am planning to start a podcast/interview format series on reels/short form content. I plan to create these with successful people I get to meet in all fields of business, marketing and finance. You can think something in lines of the guy who did you drive a cool car what do you do?

What is a standard template of content I can use for every reel with a new guest that makes me stand out amongst all other creators in the market i.e India here, where this type of content is not being done much? Also what are some personal branding tactics that I can use so people remember me more than just my contact?

What I mean is many content creators have this image that they talk in a certain way, or wear something, like Gary vee always wears a hat, etc

Thankss and I'll be posting my first reel on 1st Jan!

are kinetic typography videos (animated text videos) still effective in marketing today?

I remeber previously they were used alot and great at hooking attention. but still don't know if it s worth the time. What are your thoughts on this?

and thank you :)
Example video in the comments 👇

I've got the wonderful opportunity to manage our business's entire marketing operation on a shoe string budget and I have very little experience in this.

It's wonderful but time consuming.

Automation is the answer.

Asking for a friend here. How do I automate posting tweets as images to Instagram?

Thank you very much.

I’ve been pushing TikTok for a small clothing boutique, but they’re skeptical about the ROI. Videos get decent engagement but haven’t directly driven sales yet. How long does it usually take to see conversions from TikTok, or are some niches just better suited for it?

I’m building a newsletter for a small business, and I’m torn on email frequency. Weekly feels too much, but monthly might not be enough to stay top-of-mind. What cadence works best for engaging an audience without annoying them? Any examples of what’s worked for you?

Hey everyone,

AI agents powered by Generative AI are starting to transform how businesses handle content marketing workflows and repetitive tasks, enabling automation that wasn’t possible with traditional tools. From campaign management to content personalization, the potential applications seem endless.

I’m curious—what marketing processes are you currently looking to automate, and what challenges are you facing? Are there any Gen AI platforms or AI agent solutions that have impressed you or caught your attention recently?

Looking forward to learning from this community and hearing about your experiences! 😊

I came across T&T's "Don't Visit T Homes" campaign. I like the way they catch my attention with a negative emotional reaction, and then explained "You might hate your current home" elicit a smile from me.

Another thing, people actually get align with "Don't" rather than "Do"

‘Don’t imagine a horse. Don’t imagine that it’s white.’

You just imagined, didn’t you?

Share how you will craft a Negative Emotion copy

A client is skeptical about the ROI of video content for their blog posts. I’ve been trying to show them how embedding explainer videos can boost dwell time and conversions, but they need more proof. Anyone have case studies or examples where video significantly improved engagement metrics?

I’m running a drip email campaign for an e-commerce client, but the open rate on the second email is tanking—less than 20%. The first one hit 40%, so the drop feels huge. Do you have strategies for keeping momentum in multi-email campaigns? What kind of hooks or subject lines work for you?

I’m building a content calendar for a B2B SaaS client, but they keep pushing for more “salesy” topics instead of value-driven content. Has anyone else dealt with clients who don't fully get the value of top-of-funnel content? How did you convince them to focus on educating instead of selling?

I’ve been repurposing long-form blog posts into social media content, but engagement is hit-or-miss. For example, a LinkedIn post I thought was gold barely got views, but a quick infographic on Instagram from the same blog did great. How do you decide which formats/platforms to repurpose for? Any tips for better reach?

Firstly, to be clear there is 0 promotion at all, just want to gain accurate feedback on if this is something other creators would use, thanks.

I'm working on a tool which takes your content and localizes it, this includes translation with lipsyncing, using your own voice for dubbing etc.. as well as channel creation and automatic uploading. So you can link your youtube channel, select "Spanish" and the channel will be created and automatically go through the localization and uploading process every time you upload to your main channel, hence expanding your viewership/brand/revenue.

This will be available for Youtube, TikTok, Instagram, Twitter etc..

The main pushback against this tool is that Youtube is starting to add an "Audio Track" setting that enables automatic dubbing for your channel. The problem with relying solely on this Youtube feature for localization is that

1. It's being rolled out slowly and only available for a small amount of creators.
2. Even when dubbing is added it's unnatural because of the unsynced lips
3. Dubbing takes away the personal connection you create with your actual voice/brand recognition and uses a generic sound that is probably assigned to every other channel.
4. This may be incorrect but I've read that mixing your channel demographics from different countries can lower the ad rates for US based channels which have the highest rate. So if users start watching dubbed spanish and your main user base starts to shift from the US to say Brazil, then the revenue you generate will start decreasing opposed to keeping a purely US based rate.
5. While other platforms may start to push out dubbing sometime soon, right now only Youtube has just started to do it and trying to implement the other features such as using your own voice for dubbing at the scale Youtube has to deal with will be nearly impossible for a long time.

So who would use this tool? why/why not?

Hello, I am starting instagram account for small company, we have a lot of content and I would like to understand more about tool that can help me grow it.

Are there any essential tools that I should aim for? Looking mainly for hashtag suggestions, ideal posting time and feedback/analytics (+idealy reason behind succes/fail of the post). Can be even Ai powered.

Thanks!

I've been in the digital marketing game since 2010, mostly focusing on startups and e-commerce. As I've been prepping to launch a new project, it’s striking just how much the industry has changed over the last decade—and how few of the tactics I would have employed in 2015 are even remotely relevant today.

And since one of my core marketing skills has always been wasting time on Reddit, I thought I’d put some of my thoughts together in a post to see if this tracks with other folks’ experiences.

Here are five ways I’ve seen content marketing evolve over the last decade. What did I miss?

1. Organic social reach for written content has collapsed

One of the first startups I worked with built a sizable audience on Facebook simply by creating and sharing fun, engaging blog content. At its peak, this company could post an intriguing blog link and consistently count on tens of thousands of clicks without spending any money on boosting it at all. This was the era of BuzzFeed quizzes, endless listicles, and content designed—for better or worse— to appease the clickbait gods.

But in the mid-to-late 2010s, Facebook introduced changes that completely killed this strategy. Organic reach for links was throttled, while content that kept users on the platform (like videos and native posts) was rewarded. Look up the infamous “pivot to video” for an illustration of how this impacted media brands. For more check out Cory Doctorow’s concept of “enshittification,” a pattern that continues to today.

2. SEO Is more competitive, niche, and less gameable

When I first started in marketing, the SEO playbook was riddled with black-hat tactics: keyword stuffing, low-effort link farms, duplicate sites—you name it. But then Google got hip and rolled out a series of algorithm updates that penalized low-quality tactics. Some clients I worked with lost half their SEO traffic overnight as various core algo updates rolled out.

Since then, Google has continued to bang the drum that all it wants is high-quality, useful content that fills the needs of the person searching. Of course, this is not a bad thing, and in-depth, original, and niche content that truly addresses search intent should be rewarded. What's challenging is that over this same period, it's become increasingly difficult to "win" at SEO as Google has stuffed its SERPs with ads and new features like those recent AI summaries. SEO remains one of the only viable content channels for startups, but in many ways, it's more competitive and more difficult than ever.

3. Mobile-first everything

Even the most professional UX designers (working as they do from their 27-inch monitors) can forget that most web traffic comes from mobile devices. It’s no longer enough for your site to be mobile-friendly—it has to be mobile-first. This has been as much of a change for marketers as it has been for devs and designers. After all, the experience that someone has when landing on mobile page can make or break every one of your marketing metrics and channels.  

4. The ascent of vertical video

If you're reading this, than you already know that the rise of TikTok and Instagram Reels has fundamentally reshaped content consumption. Vertical video has become the dominant format, and its influence extends far beyond these platforms. Since these apps are more about keeping users on the app than driving them to external links. This shift forces marketers to rethink how they approach content creation. Instead of using social media as a referral engine, it’s all about building brand awareness and engaging directly with audiences. And even this has already started to become more difficult (see again, "enshittification").

5. The AI revolution (and/or apocalypse)

Finally, there’s the six-fingered elephant in the room: AI. The rise of tools like ChatGPT et al has already transformed content marketing workflows with new AI-driven tools cropping up every day. While we’re still in the early days of the AI revolution, it’s clear that this isn’t just a fad. AI will continue to reshape how marketers create, distribute, and measure content. I mean, I bet people are reading this post right now who think that it's AI-generated (I swear, it's not though I did use GPT to proofread).

I'm curious to hear people's perspectives on utilizing smaller social media platforms for their marketing efforts.

Of course, marketing is driven by numbers, so people tend to focus on the networks with the largest, most active audiences. Your Facebook, Instagram, TikTok, etc. But there are several other classes of social networks, too. You have the past-their-prime networks that still have an active, if small, community (e.g. Pinterest, Tumblr, Snapchat), and the more niche/developing networks that have a growing appeal (e.g. Bluesky, Mastodon, Threads).

I tend to think that, while these places might not offer the huge reach that the big names do, the people that are there are often intelligent, savvy adults who may represent a higher quality of leads. On the other hand, the people who tend towards these sites often do so because they don't like being advertised to, or fed content by a mega-algorithm.

What are your thoughts? Have you made use of any smaller social platforms in your marketing? Did you see any success?

One thing I’ve noticed over the years is how often businesses underestimate the power of resonance in their videos. Sure, a video can be flashy, well-edited, and visually stunning—but if it doesn’t speak to the right people, it won’t achieve its purpose.

In my experience, the key to creating videos that truly connect comes down to three main things:

1. Knowing Your Audience Inside and Out Think beyond demographics. What excites them? What frustrates them? What do they value most? I’ve seen businesses struggle to generate engagement because they didn’t take the time to truly understand their target audience. A video meant for tech enthusiasts, for example, would look vastly different from one targeting small business owners.
2. Tone and Style Matter A formal corporate tone might not work for an audience of Gen Z entrepreneurs, just like a casual and quirky style might feel out of place in a financial advisory video. The tone should reflect both your brand and your audience. I once worked on a project where a simple shift in tone—from overly polished to conversational—resulted in a dramatic improvement in audience engagement.
3. Content Over Perfection It’s easy to get caught up in creating a perfect video. But what matters more is relevance and authenticity. Viewers won’t remember how pristine the transitions were; they’ll remember how the video made them feel and whether it addressed their needs.

One tip I’ve found super useful is starting with an audience analysis before editing even begins. Knowing exactly who you're speaking to makes the rest of the process so much smoother. Tools like audience analysis add-ons or style adjusters can help tailor videos to the right tone and style, ensuring they resonate.

What about you? Have you ever struggled to connect with your audience through video content? What approaches or strategies worked for you?

Let’s discuss! 😊

Obviously, articles and blog posts are amazing. I have also found webinars to be great at capturing leads and increasing brand awareness. How about podcasts, though? Have you tried creating and promoting your own podcast? I was thinking about case studies and email-featured placements, too. I am in the eLearning and HR field and someone from a different company suggested eLearning Industry. Do you have any other suggestions or ideas?

I've done some experimenting and I've been very pleased with this approach for crafting blog posts. I never use AI to write everything, but rather to create an initial framework and then a first pass. I'll then edit that draft—sometimes heavily—adding, substituting, moving and removing items, and often consulting AI for individual turns of phrase or alternate wordings.

1. I write a few paragraphs explaining the topic. This is fairly detailed; I often use list format. I look at the topic from as many angles as I can and include all of my available marketing copy, ideas, rough drafts, etc. I have it commit that to memory.

2. I ask for an outline based on that copy. I usually ask for word count ranges for each section as a starting guide.

3. I read through the outline and, in a new prompt, I make notes for each section, consolidating, adding or removing things or clarifying/correcting.

4. I ask it to write a blog post of a given word count (e.g. 750-1,000) based on its outline and my notes.

5. Then I ask it to rewrite the blog post in the style of a writer, book, character, or personality whose voice/style I think would bring an interesting angle to it. (I think it's important to refer it back to my initial descriptions as well here, as sometimes things can get lost or shuffled aside.)

6. I edit the rewrite, make my own changes, fine tune SEO, and tweak overall structure as needed. I might tone down or amp up sentences or paragraphs that feel lacking.

7. Sometimes I'll start with one AI engine and finish with another, or mete out portions to see what they come up with independently.

Hi everyone,

I've created a tool with a friend to analyze search intent alignment between your content and you target keyword. The tool also give you optimization suggestions to improve your content.

It's free and no sign up required.

If you want to test it, please let me know in the comments and I'll share the link.

Thanks!

I have a friend who is building a consumer ai app in fitness niche.

(I also asked the same question on r/InstagramMarketing & r/Contentempire).

Basically the app idea is to track glucose levels of the user and how the type of food they eat can affect it.

You can document the food info by either manually filling it in or by taking a pic.

Any ideas? Or references?

I’m struggling to carve out my own niche on social media. I’ve been creating content for a while now, but I’m not seeing the results I hoped for. How can I leverage content marketing to truly stand out and build a loyal following? What are some practical tips for personal branding and audience engagement that have worked for you?

As someone working on an AI platform that helps small businesses with marketing, I’ve been wondering: What's your expectations for an AI social media manager tool?

To give you more details, here are some questions I’d love to hear opinions on:

What should an AI agent in SMM know to create effective posts?

What kinds of posts should it write?

How much of social media posting can or should be automated by AI?

What’s currently trending on platforms like LinkedIn and X? Can AI effectively replicate or predict such trends?

Should AI focus more on addressing the audience’s pain points, or is there more value in leveraging trends and viral formats?

Hi everyone,

I've been working in digital marketing for the past few years, specialising in social media.   Recently, I've been offered an interview for a Social Media Manager role within an agency that focuses on Account-Based Marketing (ABM).

To be completely honest, I've never really heard of ABM before!   I’ve done a bit of research, watched some videos, and read a lot of explanations online, but I still don’t fully get it.   I know ABM can be quite different from traditional marketing methods, so I’m wondering—what tools do you recommend for implementing ABM strategies?

If anyone could provide a simple explanation of ABM, and maybe share some tools or resources that could help me get started, I’d really appreciate it!