Please dm me for more information. It's a project we need to complete before end of next week. A few videos posted on new accounts. It pays $1,000

During my corporate work I had access to Semrush, which I really like, but it is expensive and I am looking for cost-free alternatives. I'm a freelancer, not just doing SEO but I'm starting Google Ads campaigns, so I need to take a look. Thank you to everyone who will help me.

As the title suggests I’m curious how those who often need a portfolio of their work for job hunting where/what do you use? I used to have a website but I honestly hated maintaining it / it was more work than I felt it was worth. Plus job applications are real hit or miss if they want a link to a portfolio or files to be uploaded.

There are two content types I’m curious how you show off: social media and website design

If you are a social media specialist/manager/etc how do you show off your samples? Right now I think I’m settling on a PowerPoint with a screen shot, a link to the post, and a brief overview. But idk if that’s the best method.

For website design, how do you demonstrate that? Just a screenshot of the pages? Right now I just have a word doc with links to pages I’ve built or had a heavy hand in the conception, copy, layout, etc. and a brief explanation of how it came to be (STAR).

I’m just looking for insight on how others do it. I had a Wordpress site before and I hated it. I’m not opposed to building another but I do feel they are more work than they’re worth. I’d rather build a website for passion projects not necessarily of previous work.

TL;DR - how do you present work samples or a portfolio while job hunting?

I’ve been creating content online for 14+ years and I’ve generated millions of views & thousands of sales online.

I’m also a Linkedin Ghostwriter.

There are 4 fatal mistakes founders make on Linkedin:

• Writing hooks people scroll past
• Not optimising your profile for leads
• Not formatting your posts for easy reading
• Creating content your audience doesn’t want

This post will help you write hooks that get you more views and leads.

Use these 8 simple tips:

1. Focus on a benefit/problem

Readers want content that solves their problems or helps them get what they want.

Give readers a good reason to read your post.

Ask yourself: "What do they get out of this post?"

Example:

You're writing a post about optimising blog posts to rank on google.

Don't write:

"Magical SEO secrets"

Because: this is vague and points to no real benefit or solution.

Write:

"5 ways to rank 1st on google"

Because: this offers a clear benefit your target audience wants - ranking 1st on google.

2. Show a transformation

Sharing a story of transformation makes readers curious.

They'll click "see more" because they wanna know how to get the same results.

The bigger the difference = the better the hook.

The basic template is:

[x time ago] I had [worse result]

Now I have [a better result] - here's how/why:

For example:

A year ago I didn't use Linkedin.

“Last month I got 201 leads on Linkedin - here's how...”

“3 months ago I got 5k Linkedin impressions per week.

Now I get 60k impressions per week - here's how:”

3. Add ease of use

Humans are lazy.

We want it fast.

We want it easy.

We want it now.

The more you make your solution seem easy to use - the more people will click "see more" and read your posts.

Example:

"5 SIMPLE ways to rank 1st on google"

The "simple" makes your solution seem easier.

You can also try:

• Easy
• Fast

Simple always works if you can explain things in an easy-to-read way.

Use fast & easy when it's appropriate.

4. Use numbers

Our eyes are drawn to numbers - especially on platforms with a lot of text.

Adding numbers helps:

• Add ease of use (4 simple steps to x > how to do x)
• Pattern interrupting (catches attention)
• Credibility (when using stats)

1. Be polarising

People love engaging with content they strongly agree or disagree with.

Content is like wrestling - boos or cheers are always better than silence.

It's easy to be polarising:

Be honest.

Be authoritative.

Share your true thoughts.

Make strong statements - don't hedge your bets.

For example:

Don't write:

"Ai will replace some social media managers"

Because: this is a weak but reasonable statement people can ignore.

Even if they disagree - they won't care enough to comment.

Write:

"Ai will replace social media managers"

Because: this is a strong statement that will push discussion from both sides.

6. Keep it short

A short hook grabs attention faster.

Long hooks are cut off on mobile.

Get to the point and keep it brief.

Less is more.

7. Be specific

Specificity builds trust and attracts the right audience.

For example - using specific stats like:

"57% of Linkedin traffic is from mobile"

Is more credible than:

"about 60% of Linkedin traffic is from mobile"

Whenever you're adding numbers - be specific as possible.

Don't write:

"80k followers"

Write:

"81,593 followers"

You can also use specificity to attract the right readers - for example:

"5 ways to rank 1st on google"

This hook is for anyone who has a website and wants more traffic.

But this hook talks to a specific audience:

"5 ways to rank 1st on google for SaaS companies"

8. Be clear

Clear beats clever every time. Why?

Because the more you make them think - the faster they leave.

If people need to figure out what you mean - they're not gonna read your post.

Keep it simple and tell them exactly what they're gonna get...while also making them curious.

Good news is:

The more you write, the easier it gets...

Clear + curious = great hooks.

Bonus hook writing tip:

Write your hook AFTER you write your content.

Write your hook after you ask this question:

"What's the biggest benefit the reader gets out of this post?"

Follow this advice and you'll stop creating invisible content.

Skip this advice and nobody will read your posts.

No matter how much value's inside.

What are your top tips for writing hooks?

Hey everyone!

I wanted to share a recent win I had in my role as a content marketer for a small digital agency. We’ve been focusing on expanding our client base, and I knew email outreach would be key to that effort.

I started by gathering leads through Warpleads, which offers unlimited export leads that fit our target demographics. To ensure those leads were valid, I used Reoon for verification. Additionally, I used Prospeo with Sales Navigator to find niche leads that I couldn't locate with Warpleads. This combination really helped me refine my list.

I crafted personalized emails for about 150 prospects, focusing on how our services could specifically help them enhance their content strategies. One email resonated particularly well with a startup that was struggling to engage their audience. After a few conversations, they signed on as a client!

In total, I closed 11 new clients through this campaign. This experience reinforced the importance of targeted outreach and personalization.

What email outreach strategies have you found effective in your own work? Have you ever had a breakthrough moment with a client? I’d love to hear your stories!

Just wondering what are some moves that you could make if you want to use Social Media to get some reach for your Music

Focus on Apps like TikTok and Instagram but open for something not obvious

Which steps would you take?

Everyone's screaming about the importance of "storytelling".

But, the thing is:

All stories aren't created equal.

Some stories are bad for content.

Some stories are good for content.

Some stories are great for business.

Some stories are useless for business.

It's hard to tell which are which when you're starting out.

The good news is:

I'm giving you 3 proven, lead-generating storytelling frameworks for your Linkedin posts.

1. Discovery story

This story describes how your discovery led to or is the product or service you're offering.

This kinda story is great for:

• selling your product /service
• telling your origin story
• your about section
• building trust

Template:

I used to have [problem]

I tried [alternative options]

This led to [failures of alternatives]

Then I discovered [x]

Now I have [benefits of x]

If you want the same - [CTA]

2. Case study story

This story shows how you've gotten results for previous clients.

This is a perfect story for building credibility and attracting leads.

This kinda story is great for:

• selling your product /service
• proving your expertise
• building trust & desire
• your portfolio

Template:

I helped a client get [x results] in [x time]

Before we worked together, he had [problems]

He came to me wanting [benefit]

Here's what I did for him [describe solutions]

Here's what happened [show results]

If you want the same - [CTA]

3. Failure to success story

This story describes the failures you experienced in contrast to the success you're experiencing now.

This story works best when your failures are struggles your target audience experiences and your successes are outcomes your target audience wants.

This kinda story is great for:

• promoting your product /service
• telling your origin story
• showing relatability

Template:

I remember [embarrassing failure] -> now I have [new success]

I remember [embarrassing failure] -> now I have [new success]

I remember [embarrassing failure] -> now I have [new success]

Everything changed because of [x].

If you want the same - [CTA]

Bonus tip:

Most effective stories (for business) are different flavours of this core framework:

Before: Problem/struggle

Alt options + why they don’t work

Transformation: New opportunity/discovery

After: solution/success

Now you’re ready to write better stories than 90% of people.

What are your top storytelling content tips?

I am on my 2nd year of owning a clothing brand. I have about 500 followers, some are from networking, friends and followers I received from paid ads. Any advice on weekly content I can do to stay persistent?

I was really looking forward to sell articles on Constant Content, but unfortunately, none of their supported payment methods are available in my country. So, are there any good alternatives? Content marketplaces where I can well pre-written content? Please recommend.

I'll soon start doing internal research/interviewing a couple of sales people, company SMEs, product marketing etc. to gather insights for my 2025 content strategy. My aim is to understand where we wanna go next year and what the main pillars for content strategy, production and distro should be.

Those of you who work like this with other teams and SMEs on gathering input for your strategies, what questions do you usually ask them?

I was thinking about going with the following:

• If we could be known by one thing by the end of next year, what would that be?

• What are some industry POVs we disagree with? What are some we 100% agree with, or were curious about and want to talk about?

• What so we find out company constantly discussing (e.g., with customers, after ETL meetings, after the board meeting, etc?)

• Is there anything we would want to invest resources in researching (original research, KOL/SME interviewing, etc) and share insights with our audience?

• If I ask you this time next year which three content pieces you/our customers/our audience found the most valuable, what would those be and why?

Anything you usually go with or think is missing from this list?

Thank you all, appreciate your help!

In fact, a lot of things you think matter in content... don't

For example nobody cares...

... what framework you use as long as the point is made

.... how well written it is, unless it solves a real problem

.... who wrote the article, as long as it makes sense.

These things are nice, but until the reader gets what they want, the point is defeated, so they do not matter.

Writing = Communicating, not checking things off an arbitrary list.

Influencer marketing has always been tricky to measure. The classic approach of using a single landing page doesn’t exactly work when each influencer’s audience has unique tastes and expectations. So, I started experimenting with personalized funnels—one for each influencer, tailored from the social media click through to checkout.

Here’s the process I followed to make it work:

1. Audience-Specific Landing Pages: I crafted landing pages designed for each influencer’s style. This meant matching the visuals, language, and offers to resonate specifically with their followers.
2. Dynamic Content and Offers: Instead of a one-size-fits-all offer, I personalized the post-click experience. For example, fans of Influencer A saw products they’d likely vibe with, while Influencer B’s fans got a slightly different mix.
3. Creating a Seamless Experience: Each step felt like an extension of the influencer’s brand—familiarity went a long way in keeping audiences engaged and pushing them through to purchase.

This approach really transformed our conversions. It’s a bit more setup, but making the shopping experience feel personal can be a game-changer.

Would love to hear if anyone else has tried this approach or has tips on further refining it!

So, what's your biggest 'aha moment' in content marketing? That one insight or lesson that made everything fall into place. I'd love to hear everyone’s experiences, especially the random or unexpected things that actually made the difference!

Hello! I have my second interview on Wednesday for a content marketing specialist position with one of the Big 3 automakers. I've been told it's a 30-minute "technical interview" and will be over video conferencing with the hiring manager. How do I prepare for this? I know the job posting says they're looking for someone who does content strategy, content creation, content distribution and performance analysis.

Writing an SEO friendly article isn't that hard.

Focus on creating quality content, SEO will follow naturally.

In short: you don't need to obsess about keyword research, finding trending topics, thinking hard on where and how to put your keywords.

You should:

• have a solid article intent: what question your whole article answer?
• think of a target audience group, wear their shoes: what would they want to know about a certain topic (that you're writing)?
• Stick to the article intent: as you write the article know why you're writing the article, what you want your readers achieve by reading it.
• use related phrases & entities in the article: these will help search engines understand context and how words relate to each other.
• avoid copy pasting AI-written content (it's ok to use AI written content), be genuine.
• create helpful content for readers
• remember that Google prioritize people.

I didn't want to copy & paste my article here. For more details of why's and how's, I've added the article to the comment.

Cheers!

A client whose branding I did has requested for me to do their SM Management. Although my agency does SMM our niche is mostly cafe’s and restaurants (because its easier to make content) I told her this is not our niche but she insisted for 2 months because she wasn’t happy with her then agency.

I finally agreed and she sent her details. I was trying to curate content but there are very few stock images of men doing skin care. And its almost negligible. Her products are transparent and most images have something white creams on their face.

I am not sure what to do. Anyone know where I can get stock image and videos of men doing skin care?

I'm a marketer, just like many of you here, and one thought has been weighing on me: will AI tools eventually replace our jobs? It feels like every day there’s a new tool, like ChatGPT or Google SGE, that could potentially automate what we do. How are you all preparing to adapt and stay relevant in this rapidly evolving landscape?

Recently, I worked for a SaaS startup team and was responsible for content marketing. However, it isn't easy for me to target my consumers through product messages. I would like to know how I could increase my content marketing skills to reach my consumers better. Love to hear your ideas about this.

Heyyo! I've been getting into a content strategist role lately in my company (hopefully it'll be official soon) and because I constantly learn and research stuff, I've been thinking about how cool it would be to frequently chat with other content strategists and marketers, share ideas and just have a space where we all support each other, learn and grow.

So I thought it would be fun to set up a casual biweekly (or monthly) 45-minute call (coffee/tea in hand) with a few fellow B2B content strategists and marketers to talk content strategy, support each other and just get to know each other better.

The idea:

• A relaxed, no-obligation space to connect, share stories, share smth new we learned, ask questions and help each other out
• Talk content marketing, distribution, reporting, help each other solve problems, brainstorm new ideas
• If any of us hits a wall during the week, we can talk through how we'd tackle it
• Share how we use research, AI and other tools to shape our strategies
• Most importantly, support each other's journeys and hopefully make some new friends :)

Details:

• I'm based in Europe (the Netherlands) so we'll need to find a time that works for everyone.
• I'd love these calls to be during working hours but can be flexible with evenings if needed.
• To keep it interesting and valuable, I'm thinking a group of up to 5 people would be best so everyone has a chance to speak and contribute.

Note:
I want this to be just a casual networking - please no sales pitches or bad intentions. I'd love to connect via LinkedIn first and book a regular call using our biz. emails so we can keep things professional and make sure everyone is on the same page about participating.

If you're interested/this sounds like something you'd enjoy, let me know below or DM me. 😊

I want to learn/know about effective tools that can save time and improve efficiency in managing social media campaigns. Share your thoughts. I really appreciate any suggestions you might have!

Hi, i am new in content marketing. I started content marketing on a travel agency and i need to find high-quality pictures of places that i post for traveling. I really need your help finding a source of high-quality pictures and videos.

I have tried Tik Tok for videos and Canva has been the only option to find high quality photos since i use that program to edit my posts. I have tried AI multiple times, but that is not the point because i need real life content. I also used to enhance the quality of photos that i find on google and still that seem to not fully work.

Please give me some ideas!!

Okay so when I was working as an in-house designer I set to work templatising and creating a huge amount of carousel templates for LinkedIn, for the social media team.

I didn’t really think anything of it, but a month went by and we finally started posting the carousels and people loved them! They got amazing impressions and gave the company page a pretty good boost.

Anyways that was about 6 months or so ago…I see people posting carousels and they don’t seem to be having the same gravitas?

I want to know are they dying a slow death or here to stay?

Reason I ask is I launched my design studio (tangerinedrift.studio -if you need context) and basically I help build businesses/marketers custom design libraries for their content. I’ve been offering carousels as part of social media templates but I just don’t know if I’m wasting mine and the clients time with them?

So what do you think should we just be focusing on short-form video these days?

(I wanted to post this directly in a content writing sub as opposed to marketing, but the subs for them are pretty dead and this seems close enough! Sorry if this doesn’t 100% align.)

Although I’ve never distinctly held the title of a content or copywriter before, I’ve been doing both for around five years for various employers in various industries. Now that I’ve narrowed my focus on long-term career goals, I’m looking to do content and copywriting full time (or at least as full as this general work allows).

I’m putting together my first dedicated content/copywriting portfolio, and while I have a lot more to work with than I initially thought, which is good, I am distinctly lacking in pieces I can show off that demonstrate my skill at truly in-depth research and citing multiple sources. And I am very much hoping to find something that is more content and research-based than copy.

My current problem is that I do have ONE piece that shows off this skill better than all the rest combined…but it’s a Wikipedia page. Not one edited once by me, but one that I created from scratch that was looked over thoroughly and approved by other users before it was allowed to be published. But it’s still a Wikipedia page, which I know is a red flag.

I won’t give too many details, but it’s a person-based article that gives your basic background, education, accomplishments, etc. No one else has touched it since I created it. It’s very minimal and verifiable, fact-based only, so the writing itself isn’t what I’d be demonstrating; the sources, however, are. I’ve got 56 different sources cited for a relatively short page, which I think best shows out of all my work my resourcefulness and ability to research.

I know using and mentioning Wikipedia as a source is heavily frowned upon and seen as a red flag, so I don’t want to post it on my portfolio outright since it’s likely not a good idea. But I am wondering if:

a) I should just ignore it outright and NEVER use it to show a potential client/employer even if they’re asking specifically for research-based examples

b) Is this something specific enough that I should keep in my back pocket and show/send to a potential client/employer IF they ask for it? (And only if).

Is this too much to a gray area issue for me to reliably keep it on standby as a shareable PDF? What do you think about it? I wouldn’t even remotely consider it at all if it wasn’t my absolute best (and pretty much only) example of research and source-citing for my content writing dreams.

Would love to hear your thoughts, even if they’re just to tell me I’m a delusional idiot.

For the last 7 days, my Linkedin has been behaving weirdly.

1. Avg impressions of 100k on 5 posts weekly has come down to 60k.
2. Posts are struggling on the first hour for impressions.
3. No change is style, tone, hashtags or quality. (I can say no change in quality as I do deep dives of product and tech)
4. Earlier in 1 hour, the post with 10 reactions would amass 1k impressions but now with even 30 reactions, they are hardly doing 1k impressions for the day

Anybody else with this observation or is my Linkedin doomed?

My oath of not posting self-photos and jokes is hurting me it seems :)

I know about Buffer, HubSpot, and other tools, but I find them too complicated.
I want to find simplier tool.

In my experience, one of the most underrated aspects of running a successful business is getting the pricing right. It’s not just about slapping a number on your product or service; it’s about building trust, setting expectations, and ultimately driving more sales. Over the years, I’ve noticed that businesses often lean towards one of two approaches: transparent pricing or “on the go” pricing.

Personally, I think transparent pricing is the way to go. When customers know exactly what they’re getting and for how much, it builds trust right from the start. A customer who sees clear, well-laid-out pricing feels more confident that they won’t be hit with hidden fees or unexpected costs down the line. It’s a great way to show that you value honesty, and it often makes the decision-making process easier for them.

On the flip side, I’ve seen how “on the go” pricing—where the price is flexible or adjusted based on the client—can backfire. Sure, it might work in some industries, but it often leaves potential clients frustrated and unsure of what they’re actually going to end up paying. I’ve seen leads walk away before engaging, simply because they felt like they were entering a guessing game.

I remember when I first came across businesses using a pricing calculator—it changed the game for me. Having a tool that can automatically calculate costs based on specific needs not only makes things easier for the client but also for the business. It removes any ambiguity and speeds up the process of turning a curious lead into a paying customer. It’s an example of how transparent pricing can make all the difference.

At the end of the day, I’ve found that customers really value transparency. Being upfront about pricing not only helps bring in more leads, but it builds a level of trust that keeps them coming back. And in my book, that’s something you can’t put a price on.