Hi y'all,

I’m building an AI tool to help B2B content marketers to create and repurpose content into multiple formats. If you're in B2B content (head or senior strategist), I’d love to learn more about your content workflow and challenges to ensure I’m solving the right problems.

Wondering if you'd be open to a quick chat! Please feel free to comment below or DM me.

Thanks so much and looking forward to learning from you!

How do you guys repurpose off-page material and is it any different from how we do it for on-page content?

Anyone knows how to do marketing effectively! Pls let me know.

A couple weeks ago, I asked this sub if anyone actually had AI content that works, and the results were mixed, and people we're skeptical.

I've been trying a few different content formats over the last 14 days, and had a viral video (~250k views in a few days). I followed that up with videos of the same format, and in the couple weeks the best performers have:

• 709k views, 17k likes, 3.2k sends
• 296k views, 12.7k likes, 4.5k sends
• 285k views, 5.5k likes, 4k sends
• 258k views, 6k likes, 3.1k sends
• 78.1k views, 1.3k likes, 800 sends
• 60.2k views, 1.7k likes, 1.3k sends
• 53.3k views, 2k likes, 700 sends
• 43.6k views, 1k likes, 500 sends

The account is a tennis-focused account where I use AI to make parody press conferences from famous players. There's a watermark in the corner of the video, the account has AI in the name, so I'm not trying to deceive anyone 😅!

I'm doing this mostly for fun, but I think there's a lot of mileage in AI content, at least on instagram. I think the key is that AI is just a vessel for genuinely good content:

• I usually spend ~30 minutes coming up with good lines, looking at tennis news, and I follow major tournaments, so have a good sense of the latest memes, jokes, news
• The content looks almost real to the point of people asking in the comments if it's real. I think not being in the uncanny valley of AI is really great because people right now have an allergic reaction to anything too obviously AI-generated. Until that changes, the only content that works needs to be very realistic. But of course, you have to be transparent with your audience
• If there are popular personalities in your niche, I think you can get away with a few posts and see how your audience reacts. The tool I use eggnog.ai/remix has a bunch of characters, some of them work well, and some of them don't. I would not use political figures at all as instagram down-ranks AI-generated political content (which makes sense), and people in the comments will get mad at you

The instagram account is aiwithrizz if you want to check it out! Hope this helps. Just keep in mind -- AI is a tool like photoshop, and the content is the joke, the story, etc., so if you can leverage AI to tell a great story / joke in a new way, the world is your oyster :)

Are there any best practices/tips you'd recommend for the editable text part of a link preview in Facebook or LinkedIn?

Hey everyone- I'm Jay. I'm currently on the hunt for a new SM platform that will allow me to:

- Allow me to create ads within the platform with AI assistance 

- Optimize the ads for distinct platforms and suggest hashtags

- Allow both organic and paid posts across the various platforms (i.e. FB/IG, etc.)

- Track success of organic and paid posts

There are so many tools out there so figured I'd ask here vs checking every one. Grateful for any suggestions.

A. Google UTM Builder

B. Bitly (Similar Tools)

C. Spreadsheet (😅)

D. Other (comment below)

What if you could build a successful brand, make money online, and grow an audience—without ever showing your face? It’s not just possible, it’s smart. Many creators struggle with privacy risks, burnout, and the pressure to always be “on.” But faceless branding changes the game. It lets you protect your privacy, stay anonymous, and still build a powerful brand. You can work smarter, not harder, by using AI and automation to grow without constantly being on camera. And best of all, it creates long-term success because you’re not relying on trends or appearances—your brand is built on strategy. The best part? You don’t need a big budget to make this happen. With the right tools, anyone can do it. So, are you ready to build a faceless brand, or do you still think showing your face is the only way? Let’s talk!

I hope to record my journey -- I love trying new foods both on the street and restaurants. But, I want to travel minimalistically and use my Pixel 8 Pro phone.

Anyone tried this before? What accessories are needed? I've heard this:

• Microphone: (like DJI mic 2)
• Gimbal: (like DJI Osmo)
• Tripod: (not sure what's good for this eating purpose)
• Lighting: Maybe portable for food pics or attached to a phone?
• External storage: Or maybe Google Drive upload is better?

Apps?

• What about recording and photo apps? (like FilmicPro or BlackMagic over stock?)

Making life easier?

• Every time you record, do you create folders to organize and make it easier to edit and upload later?

Would love to learn from you -- I would like to do short-form content like Reels, TikTok, or even XiaoHongShu.

I need some help with ideas for a campaign that wants to show the JOY OF DRIVING for an insurance company. What things promote the excitement of a journey to you, what do you love most etc and how can I capture that in a campaign and in activations any ideas? Admin hope this is okay to post here?

Hello everyone,

I’m currently working developping my personnal branding on Linkedin by talking about my main expertise : Software Engineering. It’s starting to gain traction, but I’m considering broadening my content by sharing insights from my entrepreneurial journey—topics like marketing, branding, and sales.

Would diversifying my content help me reach a wider audience and create deeper connections, or should I stick to one niche to maintain authority?

Are there any UX Content Designers / Writers here who could explain how they collaborate in Figma with UX deisgners and developers? Input frrom anyone working in tech in particular would be appreciated, as thats where I'm mostly applying for Content Design roles that require Figma expereince.

Do you open up the shared document and only write and rewrite the words and microcopy in the UX journeys, or do you actively make "design" decisions as well and change shapes and layouts that you believe will work better with the content?

I'm guessing you only change the copy and then leave notes for the UX Designers on what design changes you would recommend. Do you leave comments for the developers too? Anything else?

I've played with Figma in my own time, done courses on it and made prototype apps. But I don't see how likely it is that an employer would allow a Content Designer to mess around with the designs if you've already got dedicated UX Designers for that job.

Any previous work I've done on UX copy has been literally a Teams chat where the designer shows me what they've done and I tell them what needs to change or send it to them on a Word document via email!

After I come up with creative brief & script for an ad, I then have to find relevant scenes / clips to send to my editors. I reuse a lot of stuff (I'd rather not have new paid UGC for every single video ad I want to launch). Scrolling through a bunch of different videos to find a specific clip in mind is obviously not the most pleasant thing.

Is there any way to quickly find relevant clips to use in video ads from a large asset bank of UGC / pro-shoots? Some kind of semantic search. I use google drive at the moment. Am I just complaining or has anyone else also felt this frustration?

I'm a non-US/non-EU content marketer and it seems like there a lot less content marketing clients who are willing to hire someone remotely outside these territories (that they are willing to pay decent money, I'm not including India).

What's your go-to method or place to find clients or companies in content marketing when working remotely? I feel really limited for opportunities.

https://preview.redd.it/q0u9qripcnfe1.png?width=1157&format=png&auto=webp&s=1e18ce40322c2e492033b03e28bf573b60a0925b

Google Search Console is marking some 8 months old tweets as official backlinks.

https://preview.redd.it/a1hznnhjdnfe1.png?width=1253&format=png&auto=webp&s=5a633d6327f6578ca940935888ee218f4615d8ef

Why ? Because this website gets clicks from the tweets, and the visitors are engaging with the content.

Trying to advertise via interlinking and connecting related services in a client's newsletter, and finding that events and clickthroughs to partner links is terribly low.

Any recommendations, or anyone working in affiliate content marketing able to chime in with some advice?

Hi everyone,

Are you trying to get your hands on a specific username for your personal account, business, or brand—but it's currently taken by someone who's been inactive for years.

I can help you secure inactive usernames on Instagram (there's some requirements to meet).

Feel free to reach out and I'll see if it's possible.

Hi all! Hopefully this is the right place for this. I’m currently helping a department create a quarterly newsletter. The problem is, they want something they can copy/paste into an email.

I’ve offered to create the email for them via MailChimp, but they refuse to do it that way, as they claim they have information up until the very last minute that needs to be added.

I’ve offered to create the template in Canva, and either edit the information myself, or create text boxes in the PDF from Canva for them to edit. They claim they can’t edit PDFs (the department is made up of an older generation).

I don’t know what else I can offer them. They want a simple newsletter with colored titles and text boxes that separate information, so it’s not as easy as copying and pasting the information. Any ideas?

I work in a niche market (Women's lingerie), and my audience is scattered. They don't often search for or learn more about the products I deal with. I want to reach them on various platforms and educate them about the importance of these products. I'm looking for ways to find active users who would be interested in reading blogs related to my industry.

Please suggest subreddits allowing blog promotions or other sites where I can find my potential audience.

The other day, I was chatting with a friend who told me he’s “offering content.” And I had to be real with him—I said, “Bro, nobody wakes up thinking, I need content. What they actually want is what content gets them: more views, more followers, more money.”

This is a mistake I see so many people make. They say, “I do content” and expect that to sell. But think about it: tons of people create content. If that content only gets 200 views, who’s going to pay for it? The problem isn’t the service—it’s the way you’re presenting it.

If the offer is not irresistible, it’s not gonna work. Instead of saying, 'I make content,' you could say something like, 'I’ll get you a million views in 90 days.' or 'I’ll help you gain X number of followers. It’s about showing what they’ll get, not what you do.

At the end of the day, it’s all about the results. Nobody cares how it happens—ads, content, whatever—if it works, it works. So instead of focusing on what you do, focus on what they get.

It’s crazy how just reframing your offer can change everything. When you make it irresistible, selling gets 10x easier.

I run an email newsletter for my eco-friendly home goods store, but while open rates (30–35%) are solid, I’m not seeing much on-site activity or sales. I include a mix of tips, product updates, and discounts but wonder if I’m over/underdoing CTAs. How do you balance engaging, valuable content with driving conversions? Any strategies that worked for your email campaigns?

How do you maintain a consistent brand voice across wildly different platforms like LinkedIn and TikTok? On LinkedIn, we’re formal and thought-provoking, but on TikTok, we follow trends with a playful tone. Some prospects notice the disconnect and comment on it. Any tips for keeping a unified voice while still catering to each platform’s audience expectations?

I’m struggling to connect our content efforts to revenue for a B2B SaaS company with a long sales cycle (6–12 months). Traffic and leads are great, but the lag between MQLs and actual deals makes ROI tracking tricky. We’re using HubSpot, but the data feels incomplete. How do you measure the effectiveness of content in a niche market with such a long pipeline? Would love specific metrics or tools that worked for you!

Looking to get serious with SEO for my small business. Want to learn more about how to leverage tools like google analytics and general marketing techniques. What are some resources to get started? What are some to avoid? Looking for youtube videos, short courses etc.

Thanks in advance.

Hello!

I'm Copywriter with 10+ years experience, but I'm currently unemployed due to redundancy.

I have some experience of Content Management / Strategy, and I'm currently interviewing for a few positions in this field. However, during interviews, I struggle to provide examples of successful outcomes and metrics, such as CTRs, SEO, social engagement, form sign-ups etc. In previous roles, this data was either measured by other teams and never shared with content or creative, or simply not measured at all.

I feel this is really holding me back - should I just fluff the numbers? So far, all I can say is that "I achieved top ranking for insert keyword" or "I increased case studies by 200%." But this isn't impressing the interviewers! I know what they really want to hear is stuff like "the whitepaper I created had 500 downloads and this got the company 300 leads" etc.

How would you approach this? Any advice much appreciated!

As a faceless Instagram creator, coming up with Reel ideas consistently can be a struggle—especially when posting multiple times a day. Here’s how I use ChatGPT to brainstorm creative and engaging content ideas in minutes:

1. Ask for Trend-Based Ideas: I prompt ChatGPT for Reels ideas based on my niche (e.g., "Faceless Instagram content creation") while asking it to tie in trending sounds or concepts.
2. Customize for My Audience: I provide details about my target audience (aspiring Instagram creators under 10K followers) so the ideas are laser-focused.
3. Test Creativity with Iterations: I’ll ask ChatGPT for variations of the ideas, refining them until they align with my brand tone: entertaining, relatable, and authoritative.
4. Batch Content Plans: Once I have a solid list, I sort ideas into themes for the week, saving me tons of time on planning.

It’s like having a brainstorming partner on demand! If you’re stuck on Reels ideas, I highly recommend giving ChatGPT a shot. How do you brainstorm your Instagram content?

I noticed that the grid has changed from 1:1 to 4:5 on most accounts, but people are disregarding it in new posts and tend to post in 1:1. I will start posting for a local NGO with a completely fresh IG page in a weeks time, so should I start with posts in 4:5? Or stick to 1:1? What are your thoughts?

Hello 👋

I pivoted into a digital marketing position during the early months of Covid, after a long career in production lighting design (theater, TV, events, fashion shows, cruise ships, etc.)

After the pandemic wiped a way more than a year or work away over the course of a week - if felt the rug get pulled out from under me so to speak, and felt I’d devoted myself to a career that was more selfish and masturbatory than it was helpful to society. Now, I’m not saying that digital/content marketing is always HELPFUL to society, but at least there’s a constant demand for it - it good times, and in bad.

I’ve been at this almost 5 years now and we’ve grown slightly over that time, but it feels like we’ve hit a plateau and i’ve been marinating on new ideas, strategies and concepts for moving us forward, but I’m a team of one internally, and a lot of our web/ search/shopping ad/email marketing is handled by an agency, that relies on my blog and social content for direction.

The brand has been around since 2009, and we overhauled the website from the ground up shortly after bringing on the outside agency.

I’ve learned a lot from the agency along the way, but I feel like they’ve got great tools and plans to execute ideas, but some of the creativity and overarching strategy may be lacking vision.

We’re a small family owned/run business just outside of Cleveland. I personally live in NYC and work remotely. It makes me feel somewhat disconnected from the business at times, but in other times I feel it affords me unique/fresh perspective.

Right now, we’re running a campaign via email/organic social to advertise our bowls. It’s the first time we’re running an automatic add to cart discount, as previously we’ve mainly handed out various promo codes for 10% off an order.

I guess I’m looking for advice and support on our latest content. Does it look professional enough? Does it meet the vibe of its given channel? Does anyone care because we sell a “boring product?”

Traditionally we’ve been focused mainly on B2B but we’ve been expanding more into B2C when the agency came along. While the audience is a lower overall AOV - there’s a larger pool of potential new customers.

Sometimes I feel like I’ve got a plan all figured out, but then I have to look at the fact that it’s just me and my partner ChatGPT that have to get it all done and I get overwhelmed and suffer from analysis paralysis and just end up scrolling/commenting from the company accounts. Take this one for example.

If you made it this far - thanks. Just typing this out was somewhat helpful.