/r/socialmedia

Photograph via snooOG

A sub for professional discussion about social media, news, and best practices.

This is a sub for professional discussion about social media. It is best suited for people that are professionally working with social media. All other posts will be deleted.

It is not a helpdesk for personal issues with social media platforms.

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/r/socialmedia

814,962 Subscribers

1

Sharing UCG review content for medical information

I have a client who is a recognised drug and health information website, they suggested posted user reviews for health conditions and drug information to their social channels. It wouldn't contain any personal info just a the review itself.

I was wondering if that goes against any policy or terms on Meta, Twitter, TikTok, Youtube? I've done some initial research into this but haven't found anything conclusive so far.

1 Comment
2024/05/03
21:35 UTC

1

Multiple accounts made under one account--logging in on desktop

I have one main account on Instagram then two business accounts I made under the same account. But when I log in on the internet on my desktop I can't figure out how to get my two additional accounts

2 Comments
2024/05/03
17:27 UTC

2

Guidance on increasing followers and engagement

I'm a social media manager and working on organic growth. Our digital marketer is running ads for lead gen. My tasks are to create regular content and increase following and engagement.

Any tips on this (without running ads -- as mentioned, we only have ads for lead gen and it's working pretty well) on Facebook, Instagram, and Linkedin?

Honestly, I feel very pressured to grow the brand. I don't know where to share our content (maybe some FB groups, but how about IG? Linkedin?)

Any guidance from those who are experienced growing a brand from 0 would be highly appreciated. Thank you.

2 Comments
2024/05/03
15:52 UTC

6

Restarting My Art Instagram Page

I hope this isn’t dumb and I’m overthinking it, but I stopped posting on Instagram about 3-4 years ago. I don’t want to make a new account but I’m curious on how I should approach posting all the work I’ve done over the years. When I made it, I kind of just dumped everything on there in one day and someone random called me out and said that’s how I’ll lose people. I didn’t really care at the time because I was just trying to establish a portfolio, but now I want to approach it differently.

Should I post one thing a day? Should I start posting old work and eventually work up to recent work? Should I post 2-3 things a day? Should I “announce” I’m back?

Idk i had a rough time with mental health in the past and I’ve avoided my art page like the plague, but I’ve been doing better and actively want to seek out work. I have posted here and there on fb or my personal insta so some of it is out there, but need some advice on picking up my professional art page.

1 Comment
2024/05/03
14:40 UTC

10

Why is everyone lately going on an unfollow spree on Instagram?

I noticed that everyone is lately going on an unfollow spree on Instagram, what is causing this? I have never been unfollowed so much before. Like even the people I know irl (not my real friends, just people I know that I see in town sometimes for example) have unfollowed me. Everyone is just massively unfollowing everyone, why?

15 Comments
2024/05/03
08:19 UTC

0

Parrnerships with outsoor brands.

Hello.

I run an outdoor company that produces terrabytes of high quslity video in the PNW.

We are looking to leverage that footage by working with outdoor companies to grow our account and increase our exposure. My idea is use their products to make UGC content into reels that they can then utilize to make cheap "in the field" content. They collaborate and boost the reels I make.

Not interested in reinventing the wheel. Looking for advice and anyone who represents an outdoor brand that is looking for tons of content and willing to work together collaboratively to build exposure.

3 Comments
2024/05/02
18:02 UTC

1

LIVE ad campaign failed. Insights?

1 Comment
2024/05/02
14:32 UTC

2

How long does it take for you to create content?

I'm working as digital marketer / smm (just 8 months in) and sometimes i feel like i spend too much time on this task.

Given that the company I'm working for is a B2B and posts are somewhat technical everytime (which require extra time and checks), how long do u consider acceptable for an entire LinkedIn carousel? (idea, copy and creation)

11 Comments
2024/05/02
11:53 UTC

3

One line for the SEVEN marketing stories you should probably know this week

  1. Bytedance would rather shut down TikTok in the U.S. than sell to protect algorithm. Instagam & snap could be the big winners (Reuters)
  2. X's new video app is coming to smart TVs. The layout resembles YouTube more than a little! (X - Official)
  3. YouTube & Amazon look to acquire rights for NBA games. (USA Today)
  4. OpenAI will pay to license content from The Financial Times for ChatGPT - including FT article summaries, links to articles and usage for training data (The FT - Official)
  5. Q1 earnings point to a growing digital advertising market. Ad revenues: Google's +13%, YouTube + 21%. LinkedIn +10%, Meta +27%. Snap + 21%.
  6. Google CEO says AI overviews are increasing Search usage. (Google - Official)
  7. Google delays third-party cookie phase-out (again) until 2025 (maybe?) due to concerns from UK regulators about potential competition issues. (Google - Official)
5 Comments
2024/05/02
11:00 UTC

1

Did I accidentally send this woman a follow request (Instagram)?

I visited a woman’s profile on Instagram some months ago (somebody that I used to know), and a little later I was stumbling across a post on Instagram and was scrolling through the likes of the post (no idea why I was actually), and found out she liked that photo, then like a week after once I typed in the first letter of her name she immediately appeared on my user feed, did I accidentally send her a follow request or was it just maybe Instagram knowing I visited her profile before? I did NOT consciously sent her any follow request, I cannot believe I actually did it lol. Sometimes when I visit someone’s profile, and I type in the first letter of their name, they immediately pop up. But this was like weeks/months after, that’s why I find it strange? Anybody know? Could it be she checked out my profile as well? (She has a private account)

4 Comments
2024/05/02
07:39 UTC

0

Authorized User Sharing Posts From Personal Page To Company Page

We hired someone who is an avid social media user on various platforms and posts frequently to their personal profiles. Due to their position, they were granted access to the company Facebook and Instagram pages and they recently shared a post using the company FB page from their own personal FB page. In addition, they have gone extended periods without posting content to the company FB while still consistently posting to their personal page. Some of their personal posts are obviously taken at work and even include photos from tabling events they represented the company at, photos of people who engaged with us at events, and even some short videos doing trend with other staff members which all could have been posted to the company page and were all during the period with no company posts.

We have pretty basic social media policies and we are fine with limited social media use at work so I wanted to get other’s thoughts and insights on this. How do companies prevent self promotion by employees granted access to a company page? What other policies or things should be considered for authorized users? Can you ban employees from posting photos to their personal page that were taken while working and include people engaging with a company’s table, activity, etc?

Any help is greatly appreciated 😊

1 Comment
2024/05/02
06:53 UTC

3

Looking for guidance on followers growth!

Hello everyone,

I have recently joined a company that deals with sexual health, and my responsibility is to increase their follower base on Instagram. However, despite working for a month, I haven't been able to achieve much success. I have tried running engagement ads, but they only give me reach and engagement on a particular post, but no new followers.

If anyone has any experience in this field, can you please help me create a strategy to increase our Instagram followers?

Also we are posting very good creative but still don't see the growth on term followers. Is it because meta don’t promote to keywords related to sexual content?

2 Comments
2024/05/02
05:58 UTC

5

TikTok creator looking for advice on diversifying

Hey all!

I’m a mental health creator on TikTok with 60K followers. Not a huge following, but it’s very niche and I have a small community.

I post a lot of education, personal stories, centered around self help/ therapy/ trauma. It’s usually topics that are taboo/ controversial.

My question is: I’m thinking about starting a Patreon or YouTube. There’s pros/cons to both, and I know I can use all 3 (TT, YouTube, Patreon) but honestly I work full-time and managing 3 platforms sounds so overwhelming.

Why Patreon? I feel like I hold back a lot because a lot of these topics are sensitive and also, I keep my full name/ identity private due to work.

I need guidance on where to spend my time and try to grow my community.

My goals are: -build community -share more of my personal stories and inspire others -offer social media strategies to help other mental health creators share their story

HOW would you do this if you were in my position?

It’s so easy to help everyone else with marketing and so hard when it’s your own LOL

Thank you all in advance!

Pic for attention

1 Comment
2024/05/01
23:27 UTC

1

Best scheduling tool?

I'm looking to upgrade my companies social media scheduling tool.

Currently using Heropost.

Any insight on the best platform for single company use?

5 Comments
2024/05/01
22:56 UTC

1

Looking for guidance on social media usage

What social media platform you would recommend to use to grow as business account? Let me tell you what i do -

  1. launching an online course for software developers
  2. trying to grow my b2b software business.
  3. make technical youtube tutorials, 1/2 long form videos monthly
  4. Host tech meetups

Currently i have around 50 followers on instagram, twitter and 2000 followers on linkedin, 5000 subscribers on youtube.

My goal is to make promotions of my online course to get sales, find leads for b2b business.

I am looking for ideas how to better utilize the social media platforms to grow my business or my personal brand ultimately getting customers. What platform to use as daily posting or go to content sharing to get more audience. Please suggest me some idea.

3 Comments
2024/05/01
21:52 UTC

1

How do you know if a sponsorship offer is good?

Hey all, as I start to think about being offered brand deals, it got me thinking - how do you know if the deal being offered is good?

Did you all just take the first sponsorship deal offered? Do these tend to be payments for a single post, or are longer term contracts common?

Do any brands ask you to sign exclusive deals?

6 Comments
2024/05/01
21:34 UTC

1

Create 25 Instagram Posts for FREE with AI for Instagram !

1 Comment
2024/05/01
21:05 UTC

1

Any good social media for posting unfinished art or sketches?

I use Instagram for my finished art but i sometimes make something thats not finished yet but iam proud of it and want too share it without it flooding my finished works. Any suggestions?

3 Comments
2024/05/01
20:33 UTC

2

Greetings! Massive potential opportunity for a new job as social media manager - I am freaking out and seeking guidance!

I am a web developer mostly, but I have some pretty extensive experience managing social media for some artists that I have worked with (myself included) and a couple of other web design firms. Tomorrow I have a meeting with someone that could very easily lead me to getting a new job that will increase my salary by literally 3x and I am freaking out a little.

I am here to ask any potential high earning social media managers what questions I should be asking. While I have experience doing this, I have never really done it as my main job, sort of just as a side hustle.

What questions should I be asking? What red flags should I be looking for? What skills/expertise should I be putting on display so that I am recognized as a good candidate?

Any and all input would be so helpful right now, thank you!!

1 Comment
2024/05/01
19:02 UTC

0

IG will be hiding aggregators vs content creators

So, for all the accounts I follow that find and repost content that cannot be sourced (like the 60s, 70s, 80s, 90s) are going to be harder to find in my feed?

I follow these accounts for nostalgia and also as someone who loves music before the INSTAGRAM era, this is absolutely bonkers and needs to be rethought on how you can feed the thing I LIKE TO LOOK AT and INTERACT with - without messing with my algorithm.

I follow an account for a reason, whether aggregate or a creator. Not to push creators onto my feed and remove some of my favorite accounts!

I personally feel this is VERY bad decision and the music accounts, art accounts, well any aggregate account I follow is going to die. What is wrong with u/Mosseri with this decision? It makes absolutely no sense. This is how we discover new things, new "old" music, new "old" art, etc...

This is the dumbest idea I've heard of since the last walk back they had to take.

3 Comments
2024/05/01
18:59 UTC

1

Is there a way to get the og vine app working (and downloading the app) On my iPhone 15 pro

1 Comment
2024/05/01
18:19 UTC

1

FB group, can I hide from non member, the fact I am the admin?

I created a Facebook group. Can I hide from nonmembers of the group, the fact that I am the administrator? I’m OK with people in the group saying I’m the administrator, just don’t want people who haven’t been accepted seeing the administrator. Thanks

1 Comment
2024/05/01
17:42 UTC

1

IG Page Creation

I have been doing IG theme pages for a while now but have trouble monetizing my followers. The part that I am the best at is creating pages (Mockup, name creation, logo creation etc.)

Do you guys think people would pay for me to create them a page since most of the time people struggle with the beginning of their pages. I would grow this account for them to X amount of followers and then when they pay me I would give them the account.

Be brutally honest and let me know if this would be a good business model. Thanks for reading.

7 Comments
2024/05/01
17:03 UTC

1

Where to sniff out the latest social media trend?

I'm looking for a blog or site that shows all the fads that take social media by storm every now and then.

By fads I mean those videos that everyone mimics and does their own spins of. Kinda like the "of course" trend.

For those who missed it, the video would start with say a real estate agent and they'd say something like "were real estate agents, of course we're gonna call you just to check in." So the idea was to mention stereotypes each industry or organizastion was known for. I hope that makes sense

3 Comments
2024/05/01
17:01 UTC

3

Insta killing my creativity

Instagram killing my creativity

Hope everyone reading this is well! Ive been creating making artwork and clothes for the last 5 years (2 years off insta) the other 3 spent using instagram and also using it to showcase my work. I find it an amazing tool to be able to grow your work and reach people who would never normally see your stuff. But when I click on the app it’s flooded with nothing but recommended similar creative people. Normally for some people this would be great as it also allows you too see other creatives and also gain inspiration. But for me it goes the exact opposite it makes me feel incredibly unworthy/ not as good as others and discouraged to continue doing something I genuinely am very passionate about. Does anyone else feel this way? That I need the app to allow my work and bussiness to grow but at the same time the algorithm on that app is destroying my happiness and creativity

3 Comments
2024/05/01
16:02 UTC

13

Social Media & Marketing news you should care about today (IG Algorithm changed)

1/ Instagram changed their algorithm, new changes will promote smaller accounts and original content. (MS)

2/ Pinterest shared Q1 earnings report, highlighting a jump from 498M monthly active users in Q4 to 518M users in Q1 2024. (CL)

3/ Google announced 6 new AI features for Performance Max. (SL)

4/ BarkleyOKRP acquired Adlucent, A performance agency. (CU)

5/ IAS and DoubleVerify called out for marking TIME's Person of the Year article as 'brand unsafe'. (LN)

6/ Microsoft expands access to Copilot for all advertisers & more news. (BG)

7/ Roblox launched In-platform video ads. (SG)

8/ TikTok announced Ticket sales partnership with CTS EVENTIM. (NS)

9/ Google Ads to pause low-activity keywords from June. (MS)

10/ Branding: A rebrand from Switzerland, refresh from Skittles and new brand platform launch from Bumble.

11/ Infillion has relaunched MediaMath. (LV)

12/ A LLM called 'gpt2-chatbot' showed up recently and disappeared, people are speculating it was GPT-5. (ARS)

13/ Amazon's advertising revenue increased 24% in Q1. (RT)

I hope this recap helps you plan your week ahead.

4 Comments
2024/05/01
15:55 UTC

2

Dev builders assemble

1 Comment
2024/05/01
15:40 UTC

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