Bots have been a problem in programatic and social campaigns for a while now, but as the bots get smarter, I'm starting to see our analytics impacted by bots across all channels such as email and even organic search. Is anyone else seeing the same? If so, how are you addressing it to make good data based decisions?

To be transparent: I’m a student of the game, despite the accolades that follow my name (bestselling author, keynote speaker, marketing expert, etc.). You can see when I created my Reddit account, and if you look closely, you’ll figure out who I am—but what I love about Reddit is that none of that matters here.

Unlike other platforms, there’s no pressure to build a personal brand or chase vanity metrics. Reddit reminds me of the old-school late '90s and early 2000s message boards—community-driven, discussion-first, and free from the algorithmic rat race.

Even though I’ve spent nearly two decades in social media marketing, I’m realizing that Reddit is one of the last true digital frontiers where you can get organic reach and be seen by millions—without paying for it. As long as you have something interesting to share (and it’s not salesy), people are here, and they’re paying attention.

So my question is: Why don’t more marketers talk about Reddit?

I speak at (or attend) a dozen conferences a year, and I can’t remember the last time a speaker mentioned Reddit—or when it even came up in a conversation among marketers. Why is that?

Would love to hear your thoughts.

Who is your recommended brand reputation software company? I see a lot of talk about Birdeye and I am currently with Chatmeter.

I have researched the capabilities but I’m most interested in client relations.

I’m definitely burning my bridge with Chatmeter and will never look back. I’ve tried for weeks to have a dedicated client account rep talk to me. I filled out the surveys, sent emails, I even reached out on LinkedIn and the only ones responding? Billing. My question isn’t about money it’s about if/how you’re willing to work with the clients you profit off of. I swear it’s like ai is responding to emails or their reading comprehension is that of a wet napkin.

Either way they can’t even manage me a little ole client I don’t trust them to truly connect with our thousands of guests or allow for valuable feedback which they don’t.

Hey everyone, can I get your thoughts and experience dealing with a nepotism hire at one’s workplace.

Quick background: I’ve been working as a marketing-generalist for a luxury home-goods business for the past 10 years. I’ve learned and grown on the job.

I’ve helped develop the brand’s voice that is geared towards a specific audience—a brand-voice that remains consistent in all the company’s social accounts. I am the company’s sole-marketer, and have grown and cultivated—under my tenure—a mailing list over 20k subscribers and over 5k followers in many of our social media platforms. We have reach, profitability, and high-profile clients.

Fast forward to today: I work part-time and juggle between other freelance opportunities, because I don’t get paid enough to pay the bills (despite everything I’ve contributed in growing the company in question).

The founder/majority-shareholder of the company’s son/daughter (left ambiguous for anonymity), in their mid-20s, now assists me in the marketing production, primarily using their likeness to be the face-of-the-brand.

Here’s the kicker: he/she is not receptive to critiques, and since I work part-time I’m limited in my influence. The bosses want to see how he/she does on their own but frankly, the content in promoting the brand does not align with our audience or the audience we target, it’s geared towards a youthful tiktok kind of audience. He/she does the bare minimum in researching and producing content that they film and share for our social channels. They also cannot write a grammatical or clear sentence and paragraph without chatGPT. Yes I do copy-write and edit to help them, but they are not patient and wants to post on our channels by focusing on quantity not quality.

Although I work part-time now, I still care for the vision and voice of the brand because I’ve spent years developing it and, truthfully, it’s embarrassing seeing the direction it’s going. How would you guys handle this situation? Or have you had a similar experience?

I’m sort of jaded because I’m from a working-class background, among the first to graduate college in my family, so I’ve had to work hard to be where I am. So I’m frustrated seeing a privileged child get the reins to an established business and do so poor of a job. And I have to be idle and coddle them.

Sorry for the rant, and thank you if you’ve made it this far.

I think a lot of people get marketing wrong. It shows in the percentage of successful brands. Only a selected few can reach its potential while the rest suffers.

It’s more sad than you might think. I worked with brands like that in the past and still come across when I audit accounts every now and then.

It’s sad because I can see the potential. I can see that they have a great product. I can see that people want it. But with a lack of proper marketing, those two cannot connect.

And like the titles suggests, most people think marketing is about data. Most people think it’s all about analyzing some data, making some decisions based on the data and trying to get certain numbers up, certain numbers down.

I mean sure, the end goal is mutual. But where it misses the mark is the term “data” and how we think about it.

As a marketing nerd, I genuinely enjoy watching some brands’ ads. And some of them just touches something in you. They’re able to connect with you on a different level. And I bet when they were creating those marketing campaigns, they weren’t thinking about some data points or metrics. I bet they were mostly thinking think about ‘how can we make this meaningful for people?’.

The keywords are ‘meaningful’ and ‘people’.

I’m reluctant to open up my dictionary to look at the definition of ‘art’ while I’m writing this but im confident it includes something like ‘meaningful’ and ‘people’.

Marketing is not pure art but it’s still art. At least I think it should be.

Marketing is not pure art because the end goal is to make more money, increase profit etc. for a business.

And you need to take on the personality of the brand you’re working for and create with that personality, not with your own. But these conditions do not negate the fact that it’s still an art. And should be done in that manner.

So wtf is my point with all this?

I’m trying to say that, you need to realize all those data points; traffic, aov, conversion rate etc are representing real human beings. And if you don’t make something meaningful for them to see, something they’d be interested in seeing, then don’t expect those numbers to react to what you’re doing. Don’t expect your revenue to go up, don’t expect your audience to give a flying f*** about your brand.

It all comes down to people. If you don’t care about them, they won’t care about you.

I have experience as a CRM/Marketing Ops, I recently got a freelance client from a referral and I'm considering the possibility of looking for more gigs like this one.

The rate I've been able to charge this client is much higher than I get paid at my job. Though I don't plan on quitting my job, I have some hours to spare and dedicate to this side hustle.

However, I find that CRM/MOps are tricky areas to freelance in. They're only really profitable in bigger businesses, and it's often hard to sell as a service.

Any advice? All feedback is appreciated

Good evening my friends I have the following problem

I can't connect my instagram profile to ticktock and it keeps giving me the following error.

I have tried with other accounts I have in ticktock (I don't have only one) and also for customer accounts but it gives me the same error.

I don't want the alternative of putting instagram as a website link, as I already use this field for my site.

Any ideas on how to solve this?

https://preview.redd.it/qknzqny1fige1.jpg?width=1280&format=pjpg&auto=webp&s=0245aab4e7babdf6736242a97b419d832b491172

Hi, I'm an entrepreneur running a software company. I've realised that branding is very important in the software industry, so I'm looking to start my own brand. I'm starting with a new medium and am currently considering two: threads and Twitter and bluesky. I have heard many entrepreneurs around me talk negatively about Twitter and positively about the recent high views on threads. I was wondering what your opinion is on the effectiveness of the two mediums.

Thank you. Have a great day.

I have a published author who wants a website and marketing for his author business. Website will be its own separate fee and then he wants to do a rev share on the book sales and speaking engagements in exchange for marketing. Below are some of the rough details. Have any of you done a trade like this with an author before and how did you/would you split it? If you did a tiered rev share, how would you structure that? For reference, he has been self-publishing books and doing speaking engagements for a couple of decades without much revenue. He is a great writer and speaker (has been a professor for decades) but has done absolutely no marketing so his sales are very minimal. I have 13 years of experience in marketing, but never structured a contract quite like this one for an author before. Thank you for your insights!

1. Social Media & LinkedIn & Podcast Marketing Strategy

• Awareness Campaigns: Highlight insights from the book to build interest in your expertise.
• Lead Generation Campaigns: Offer a free webinar or downloadable resource to collect email leads.
• Retargeting Ads: Follow up with website visitors to encourage event attendance, book sales, and speaking invitations. 
• Strategy and implementation on Facebook, Instagram, TikTok, and a Podcast

We can get leads from publisher book sales. We could also do a podcast, or get on other high-profile podcasts. 

2. Email List Building and Nurture Campaigns

We will get 10k to 50k names a year from the publisher. 

• Leveraging your lead magnet on the website and during the event.
• Creating an email nurture sequence that showcases excerpts from the book, testimonials, and success stories from past speaking gigs.

3. Content to Support Your Goals

• Use short video clips on social media to build trust and demonstrate your expertise.
• Create posts or ads that highlight key takeaways from your book and training sessions.

4. Tracking and Analytics

Measure the performance of ad campaigns, email sign-ups, and website conversions to ensure these efforts are delivering results, especially in securing high-ticket speaking engagements.

I have made it to interview round 3 with this company. They are a startup, and have been around for a few years. I think their product is cool and I love the industry that they are in. I was told I would receive a project so they can see how I think, and then received this.

-------

 Digital Marketing Specialist | Demand Generation Project 

(Including a 20-Minute Presentation) 

Project Overview: 

Your task is to develop a demand generation plan designed to increase awareness, attract leads, and convert prospects in the (industry redacted). You will also prepare a 20-minute presentation to showcase your strategy, execution plan, and results framework based on the following:

Campaign 

Design one demand generation campaign as part of the following high-level plan: 

Key Messaging: (Redacted)

Objective: 50 MQLs in 3 months 

Audience Segmentation: 

Persona 1

Persona 2

Persona 3

Content Types: 

1 Whitepapers 

1 Webinar 

1 Videos 

1 Event 

1 Blog Post 

Customer Journey Alignment: Highlight where the campaign fits within the sales funnel (awareness, consideration, decision). 

Deliverables: 

1. Demand Generation Plan 

Prepare a detailed presentation slides outlining the following: 

Channels and Tactics: Specify the digital channels (e.g., email marketing, social media, PPC, content marketing) and tactics to be used for demand generation. 

KPIs and Metrics: Define measurable objectives, such as lead volume, MQL/SQL conversion rates, and ROI. 

3. Technology Recommendations 

Identify digital tools and platforms needed to execute the campaign effectively, such as: 

CRM (e.g., Salesforce, HubSpot) 

Marketing automation (e.g., Marketo, Pardot) 

Analytics tools (e.g., Google Analytics, Tableau) 

Other tools/technologies that will be beneficial for speeding up processes 

4. Creative Assets Mockup 

Provide visuals or outlines of the following: 

A landing page design for lead capture, including the CTA and form elements. 

A 3-email lead nurturing sequence (subject lines, brief body copy, and CTAs). 

5. Optimization and Testing Plan 

Propose A/B testing ideas for key campaign elements (e.g., email subject lines, landing page CTAs). 

Outline a process for ongoing optimization based on performance data. 

Presentation: 

Prepare a PowerPoint presentation (15 slides max) to present your plan. The presentation should include: 

Introduction (2 minutes): 

Brief overview of the demand generation strategy and goals. 

Execution Plan (10 minutes): 

Explanation of selected digital channels, content, and tools. 

Metrics and Optimization (5 minutes): 

Discussion of KPIs, tracking tools, and proposed improvements. 

Conclusion (3 minutes): 

Recap the strategy and the projected impact on lead generation. 

Submission Requirements: 

PowerPoint slides for the presentation (PDF or .pptx format). 

Any supporting documents, mockups, or visuals (PDFs or image files). 

Timeline: 

Preparation Time: 5 business days from the assignment date. 

Presentation: Deliver a 20-minute presentation followed by a 10-minute Q&A session. 

Note: Assume any necessary details about the company and market, but clearly state your assumptions within the presentation. 

----------

I'm doing the project, and I'm transferring everything over from the outline into the Powerpoint presentation, but part of me feels like this might be a little too detailed for an interview.

I've had instances where I've created ads for companies and they didn't hire me, but later on used my ads. I've even had instances where they had me create marketing plans for them and I have declined those in the past.

I guess my question is, do you think the work I'm doing for this interview is giving away too much valuable information for free? I was enjoying the project until I got to the part where they want me to send them THREE email sequences and landing page samples.

We’re looking for good spots to share updates about our product (web component) beyond just our website. Dev to and Hashnode are cool, but what other dev-friendly platforms do you use? Also, do you think it’s better to post from a personal or company account? And is it worth spreading updates everywhere or just sticking to one solid platform? 

Coming up on 7 years experience between 'creative lead' and 'creative director' positions acting as the "marketing guy" for several medium sized companies (close to 1 billion $ revenue). Thinking about my next career move, title and salary wise, and "Marketing Director" seems to be the next step. I've been looking around for a while and it seems most Jobs of this level require 10+ years experience and "MBA preferred". If it started now I could probably complete my MBA by the time I hit 10-11 years experience which would put me right in that zone of meeting the minimum requirements to be considered.

The main drawback is cost of course, with the average course costing 3k and I would need 12, so total comes out to about 40K. All for the prospects of MAYBE getting a Marketing Director role. So the question is if this is even worth it? Would the MBA really make me stand out that much? Or should I just bank on my experience and record of performance + stellar references and portfolio? Feels like at this level a portfolio matterd a little less than metrics do though.

Hey everyone, I’d love some advice from those who’ve been in a similar spot or anyone else for that matter.

A year ago, I was made redundant. I spent about six months job hunting—got very close quite a few times, but things kept falling through, and frustration built up. I wasn't in a good place mentally following mounting resentment about my situation, constant interview prep, 3+ rounds of interviews, etc. I got a decent redundancy package. So, I took a break, moved to Europe for six months, traveled, and reset. Here I am now, back in my home country, ready to begin the job search once again. I am super eager to start working.

I have a Master’s in Marketing Management and about 6–7 years of experience in very corporate, finance-sector marketing roles. My background is pretty broad—I’ve worked across graphic/video design, CMS management, real-life event planning, webinar execution, EDMs, content creation, brand strategy, social media management, stakeholder communications, copywriting, and agency/vendor management. However, I feel like this hinders me as I have not specialised in anything. I tried to learn SEO in my spare time, built a basic WP blog-style site from scratch but stopped when I saw the pricing of AHREFS for keyword research and the sheer time it would take to get ranked. I was also deterred by talk of AI and Google algorithmic changes.

I’ve always been a one-man marketing team, either stepping into newly created roles or inheriting responsibilities from multiple redundant positions. I managed third-party agencies for PPC, SEO, social media and performance marketing but never executed those functions hands-on—mostly because I inherited pre-existing contracts when I stepped into the role or didn't have the capacity to do this as a one man show.

I know I’m ready for a Marketing Manager position, but I have zero direct experience managing people—only agencies and vendors. And most roles today seem to want deep technical expertise in digital marketing, CRM, or analytics, which I’ve worked with at a strategic level but not hands-on.

I'm looking for advice on what you'd do in my situation. Any input is appreciated.

Everyone always talks about how New York City is the place to be for marketing, but just how good is it? Are there really that many opportunities there?

I don’t know if I’m completely overthinking google and meta ads but I struggle with autism and I get confused very easily. I have done google search ads on a small 2k budget in the past and managed these easily, but I’ve had a week to plan google and meta ads for search and display on a 10k budget and the ceo wants 10k app downloads from it and I’m completely overwhelmed.

Like google and meta recommends how many images and videos you should have in one ad and I’m like surely not?

So I’ve researched:

Google 5 Headlines 5 Descriptions 3 Images (various sizes and formats) 10 Videos (various sizes and formats)   Meta 1 Headlines 1 Primary Text 1 Descriptions 18 Images (various sizes and formats) 18 Videos (various sizes and formats) 1 Carousels (10 images)

But, I’m struggling to churn out and create loads of video and image content in different formats as well as demographic and keyword research and then plan it all, I am EXHAUSTED this week and my brains gone, I can’t create good visual content or write good copy my brains just absolutely all over the place

Should it be simple, am I over complicating it?

Does anyone have a good way of planning a google and meta strategy like a checklist and layout for my plan so I can keep track of everything in one place. I tried doing spreadsheets with different tabs for everything but none of it makes sense anymore and I don’t know what I’m doing

Hi all, bit of a weird one.

I recently interviewed for a social media manager role at an apparel company and all went well. At the end of the interview, they asked me if I would be interested in completing a project for them. They then explained that they had footage from a recent photoshoot, and that they would love for me to create two short videos “to see my creativity and storytelling skills in action”.

They’ve since sent me over a small brief, which includes a TikTok and Instagram video with caption copy, with an angle or theme. They also want me to develop a 1 week content plan example for them.

I understand wanting to see proof of work if I didn’t have any examples or if I was a junior, however I’ve already sent over a portfolio with plenty of past projects and content pieces I’ve made over the almost three years I’ve been doing social media coordination and content creation.

They haven’t specified if these videos I make will be used as marketing material, or if these projects will be paid.

Should I be following up on the above before I start working on them? I’ve prefaced with them that I have some external projects that I’m working on this weekend, just to manage expectations. But shouldn’t this technically be a paid trial? Any help or recommendations are greatly appreciated!

Based in Melbourne, Australia

I need a new job, but I don’t know what. Fresh out of college I worked for an agency, and I enjoyed aspects of it, but the pay wasn’t great and I had 4 different bosses in 6 months, a lot of turnover, etc. I switched to a marketing job in house for a large firm, doing proposals. That’s what I’ve been doing the last 7 years, and I hate it. I regularly work 60-75 hour weeks, and it’s not a lack of time management. Our company overloads us with work, and I’m on 3-4 large, complex proposals at any given time. I’ve talked to my manager about it, and she just says that’s the nature of the business and she will tell me she often works 14-16 hour days (as if that’s supposed to make me feel better).

The catch is, I’m currently making over $100K, and I am fully remote. I’m not so sure I can get that salary and wfh flexibility anywhere else.

Additionally, I’ve realized that I truly hate doing proposals, so whatever my next job is, I want to actually enjoy it, and also have an actual life outside of work.

I enjoy writing, strategy, a little social media but not too much and proofreading. I’d really like a job that isn’t so high stress all the time, and maybe even a job where I could actually take a break to eat lunch during the day!

Open to any and all suggestions.

Is Jollibee a type of service or a merchandise?

I'm posting for a simple reason. I was curious to know if there are actually any other Twitter ghostwriters on this subreddit.

If you run a Twitter ghostwriting agency, or you do it as a freelancer, leave a comment. I'd be curious to know any tips/practices you have that help get your clients genuine results (or practices you follow outside of client delivery).

Hi. I’ve worked at a boutique firm in Canada for the past 4 years, hybrid.

This year leadership changed, and my department is now required to track our work day by the HOUR and then send this list to leadership. We were told it would be a temporary measure so that they could understand the processes of the team, but now there is no definite date as to when we can stop. I asked, and they simply said “Please continue.”

It is very stressful, and I was already looking for other jobs, but this is making me want to leave faster. I, like most marketers, wear multiple hats and switch between multiple tasks in a day, communicate on and off with other teams, etc. tracking all of this is so unproductive for me and makes me feel like I am trying to defend myself.

I was wondering if this is a common practice in smaller organizations. This wasn’t an issue here until recently.

Currently using ActiveCampaign to send out weekly emails and hate all the limitations! Here are some of my current frustrations:
- Ugly email templates

- Not flexible email design features (eg. padding can only increase in increments of 5px???)

- Difficult to manage emails / campaigns

- Slow process to upload images

- Reports are not easy to manipulate the data shown

- Would want to see more individualised data

It's also really slow and not very intuitive and not worth the price tag imo.

Some things I do like about it are their automation system is good and easy to set up.

There must be some better alternatives. Our mailing list just surpassed 1000 subscribers and is expected to grow rapidly in the next month so I want to make sure we're using the best platform before it gets too big to manage.

Thanks in advance

Are there any softwares or methods to do sms messages as marketing along with email?

I'm hoping to make an archive for future research and hopefully other marketers to find quality landing pages to find inspiration and find examples that work or that are just awesome.

Feel free to share why it works so well or why you feel it's a great landing page.

I want to look at as many as I can. I have a client doing a rebrand due to acquisition and they want to do a brand style that has nothing to do with their service. I love it and I'm excited for the challenge of bringing it all together. I think the juxtaposition is great. Think outdoors style but the service is for indoor use.

Death Wish Coffee did a good job of going against the grain. Any other ideas?