I make $500 a month to run social media marketing experiments for my supervisor. They initially hired me to use my existing successful social media pages as the basis for their data analysis, but they soon expected me to create and manage two Instagram accounts for their data analysis without offering any additional pay (in fact, my pay went down!). I have to create an educational reel and piece of photoshop art every week to share on these pages. This is high effort content. I have to visit museums or historical sites to film, edit everything together, write the script, record the voiceover, cite my sources, upload the content, schedule the content according to what I’ve calculated as the best time of day to do so, perform hashtag research, etc. The weekly piece of photoshop art is equally time consuming. They do not offer any assistance whatsoever and only meet with me thirty minutes to an hour every week for me to tell them what I intend to do next.

Unfortunately, my supervisor hasn’t been doing anything to market the pages and just expected to see organic growth with no effort invested into marketing. Frustrated with the fact that this isn’t how social media works, they said it was now my responsibility to grow these pages, and that I need to grow them to an acceptable level in the next two weeks (because apparently they expected to organically see 10,000 followers in less than two months on these pages) or my pay will be lowered / I may lose my job.

Technically, I make about $17 and some change an hour and am not supposed to work more than 7 hours a week since this is a grant funded position and it has to comply with company policy, but I’m being pressured to work more without pay in order to promote these pages, because all of that time is being invested into content creation. They want me to operate two Reddit accounts, post everyday in several relevant subreddits to drive engagement, and to follow fifteen accounts every hour for follow backs on one of the Instagrams. Is this reasonable for what I’m being paid? They expected me to just deliver two Instagram accounts to them with 10,000 followers each and no budget, and we don’t have any organic reach. The only way they’re willing to spend money on ads is if they deduct it from my pay to do so. I have an MBA in Marketing and don’t feel like this is appropriate for my skill level.

I received an offer with a company I used to freelance for. They have new marketing leadership that wants to build out a team. I ended up countering the offer because it was really out of my bracket. Here’s my response for context:

“Everything about this opportunity sounds really exciting! I’m touching base with a few questions.

Regarding growth, I’m flexible on supporting however I can, but as I think of the future, is there an opportunity for a Content Strategist role down the line?

And for the budget, given my experience, is there room to increase the offer to $35 per hour?

Again, I am so excited about this opportunity! I’m happy to chat more about the questions above.

Thank you for your time and consideration. I look forward to hearing from you soon :)”

They originally offered 30 so I’m asking for 5 dollars extra. I think it’s normal to counter offers but I’m afraid I did this at a bad time. I haven’t received a response. They offered on Monday. Wouldn’t they at least say “we’ll see what we can do” or no “that’s how max budget”?

I sent a follow up email today circling back and letting them know I’d be happy to hop on a call and I can’t wait to get started. Crickets. I guess I’m scared of getting ghosted.

You guys probably get this all the time, but here I am again. I’m a first-gen freshman student with no one else to turn to, so if I sound like I don’t know what I’m talking about, I don’t.

I’m currently talking in-person summer courses and I’m interested in marketing, specifically both media production and analytics. I’m not getting anything back from my internship applications, so this summer I really have nothing except those classes. I can’t apply to a lot of the internships I see because they’re all full-time, but I can only do part-time due to my courses.

I understand it’s way more helpful these days to have hard, technical skills. So, what should they be in? Tableau, Python, R, Excel Google Analytics? I have a creative portfolio showcasing my creative work for the production end, but should I have a general portfolio with both my creative work and coding/analytical/data visualizing work?

What should I be doing this summer that is still productive toward a career in marketing?

Any piece of advice in any way would be super helpful. Thanks!

Hello people, long story short I'm a solopreneur specialised in web development, graphic design and marketing when the job needs it. The things I've enjoyed the most so far were creating e-commerce stores from scratch and automating processes like updates, searches and sending emails and so on since I feel like that could be making a real difference to a business as opossed to creating a simple logo which lately can be taken care of by various generative AI tools if you tweak the right parameters. If I owned a big company I would still use a human graphic designer though, human creativity has allowed us to do borderline magical things.

I love the automotive industry, real estate, finance, creating useful tools for the medical field, working with map and geographical software and anything related to e commerce and the process of marketing the products themselves. I am looking to work for a client with a challenging project. I have everything in order, portfolio, invoicing, references and a can-do attitude. I want to use my skills and do something productive for a person or company that needs it. If we share an interest even better, I know this sub can have quite a bit of promotional posts sometimes but I found great people on Reddit and I am sure I can find more like minded people once more. Thanks!

I've had a few bad experiences with marketers in the past but I'm looking into trying it out again.
I got a few businesses and I'm trying to grow them. They have some big content creators as clients so most of the business has been from referrals. I'm looking for expert digital marketers who know Google Ads, YouTube Ads, Facebook Ads, TikTok and SEO. Two guys (because there's lots of work) who are extremely talented, because I would like that to become a big part of my business and offer the services to my clients.

How do I differentiate a good marketer from a mediocre one?

Affiliate marketing

Should I run an ad campaign?

How much impression will I need to get a decent number of sales? ONLY $10 DAY

How long would it take to build enough consideration?

How much sales should I expect in 1 week if the product is $90?

Message me if you need the website

So I’m 22 years old and this is my 3rd year in college for new media. A family friend reached out to me wanting their social media presence up and I was excited to help. We met up and he straight up said the social media part isn’t that important I need you to work in the office and take calls.

I just sat there nodding my head because I thought I had the chance to do this but it’s just an office job. I would of loved to have it in my portfolio and would have done it for free. Now I’m stuck in this situation and I don’t know what to do. I’m extremely happy he wants me to join and I have no idea how to get myself out of this situation…..I feel selfish but I truly wanted to do the social media not working in the office…..he’s sweet but I don’t want him to see me differently now.

Finally starting this journey and getting a website set up and this is something I am struggling with and this is why...

For example, I have a 3D style image of a black and gold skull with flowers behind/beside it. All I can think of is 3D Gold Skull, but then I also have 2 other images that are very similar so they could have the same name, but "3D Gold Skull 2" and "3D Gold Skull 3" seems unprofessional to me.

So how do you come up with names? Could you give me an example image (random from Google or one of your own products) and how you would name it so I can better see the process?

I'm a marketing intern right now and want to understand the pay in marketing before pursuing this full time.

Would love to know what your role is, how much you are getting paid and if this field is worth it.

Thanks in advance!

Hello Experts,

I'm using AI to write content for "use-case implementation" blogs across some industries.

My question is about the B2B client's perception when they look at the all my blog.

• I have neatly written the required sections. Structured outlines for what is required and custom automated content generation using AI. I am able to produce at a time 20+ technical use-case blogs across 20 niche industries. I then review the content to be informative and relevant, but when looked at all the bogs structure, it obviously looks AI generated. Is it okay or bad for trust building?
• Is it a good idea to just say this? - "AI has been used to paraphrase content professionally. Please feel free to inform us of any discrepancies.".
• Any take on using stock photos vs AI-generated photos as featured images?

It has been a year that I posted this and a lot of you enjoyed it, so here is PART 2 [PART 1 is here]. I do hope that someone from Reddit will notice this and implement some of these things. Most of the previous points STILL stand.

Before you continue reading you should know my background. I'm +13 years as Redditor, +4 years doing Reddit marketing and moderator of r/redditmarketing (I try my best to share similar quality content thereso you are more than welcome to join in). Have my own small Reddit marketing agency. Let's get started.

• Lack of graphs or lack of adjustments. It isn't put in front but you can adjust graph to whichever metric you wish but you are set but (for example) purchase is divided "view: purchase" and "click: purchase" which means that you can't combine them no matter if that was click or view through conversion. If you wish to change time period- no options (at least can't find). Not the worst, but not the best solution.

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• Attribution There are multiple people saying that they should be using 7days 1 day view just like Facebook but tbh best is 28 click and 28 view through attribution. At least in my case, 90% of conversions are click attributions and because Redditors are prone to explore and research before buying - this made the most sense to me.

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• Period comparsions Wish to compare MoM or YoY - nope, bad luck mate. Either open 2 tabs and switch between (or have side by side as a decent human) or export all data and then compare.

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• Subreddit targeting dark side While I'm HUGE advocate for subreddit targeting (more precise, better etc.) it still has something that I have personally overlooked a year ago and I paid with my own money to understand. While subreddit targeting sounds like a godsend to target to people who are directly in day to day basis interested in your niche - if the audience is TOO small, then you will probably get accounts that are inactive or deleted. Know that there are also bots who do not understand what they subscribed to. For example - r/RedditforBusiness got 18k subscribers but it is almost as active and sometimes offtopic as subreddits with 2k people. In other words- be broad, but not too broad. There isn't any info about frequency so you could probably spend money on same 10k people over and over again without knowing. :D

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• Lack of help from EU reps US reps are cool, they have helped as much as they can. EU reps - good luck. If you can somehow get in hold of US rep, then keep contacting them. I did get hold of my EU rep but she ghosting me (again). A lot of things are on my own or with help from r/redditforbusiness

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• Creatives Memes are great but not always work. If a meme consists of a person then you might fall under copyright or some kind of other law. Doge and chad type of memes should be public domain and you probably won't get in trouble. :D Personally I enjoy "us vs them" type of ads, they bring the biggest questions and engagement. Again- be creative, interesting and test some things out.

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• Locked comments I'll offend someone but anyone who claims that Redditors hate advertisers are lazy or incompetent. I have literally wrote +380 comments for one of my clients (I know, I should get a life) in last 45 days and I have gotten maybe 5 negative comments, couple of dozen neutral but even then I have managed to switch their opinion about clients' brand. I know that Reddit even says that comments should be closed (and they are by default) but personally it says a lot how much people are literally de-attached from the actual audience.

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• Brand search volume Doing Reddit organic marketing you can increase your brand search volume by 30-40% but Reddit ads literally 2-3x (sometimes more) depending on a budget and how interesting is your product. Consider this when checking organic results. ;)

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• Giveaways Unless you have Reddit rep - giveaways fall under gambling thus without their approval your ads won't be published. Trust me, I tried. :D

Everything what I wrote could be either confirmed by going to Reddit ads or DM me and I will show proof of everything that I'm saying.

Title. I am applying for a job at TTI in a State where cannabis is recreational. Will this pose an issue when tested, if only thc is in my system?

Hi! Running google ads for the first time and it’s recommending that I spend $900 a day. I’m a small business - Is this high of a cost indicative of too many keywords or too wide of an audience?

Have about 16 keywords and only targeting an area of about 1,000,000

I’m designing a website for a medical clinic and need to implement a software that can accomplish the following: 1- prompt users to complete forms before purchasing items from the website. 2- implement subscription software for ongoing memberships that allows customers to change payment methods, sends reminder emails when their membership needs a new form of payment, etc. 3- appointment scheduling 4- HIPAA compliance

I watch videos and read articles about topics like SEO, blogging, marketing, affiliate marketing, marketing funnels, online business, value, profit, supply and demand, economics, team building, delegating etc. Consuming all this content helps me with the tactics and implementation side of my online business. I also experiment use some of these tips for my own website. I'm doing fine on the implementation side and can easily find solutions to my specific problems.

However, I want to be educated about the whole field like a student in a university would be. So, a book written by an expert (preferably an academic) about the broader concepts like value, economics, supply and demand, online business, digital marketing and even specific concepts methods, patterns, tactics, etc. Something that would help me understand business as a whole but with more focus on the online side of things. An overview that would connect all these topics together coherently to help me think for myself. I want to understand the intellectual side of online business.

I currently have a 27.8 and I want to get into markety, but I don't know what r score they accept.

Thanks

Hello marketers of Reddit!

My company has many business units under one parent company. Currently, each business unit has its own LinkedIn page and profile. We are looking to delete these pages and consolidate all information under the main, parent company LinkedIn page. I don't think merging is something we can do, I've asked.

What is the best way to do this? What are the risks?

I have a few ideas, but I want some unbiased insight to make sure this is done the most effective way.

Thanks in advance!

Social media platforms don’t share all the information about their algorithms. This makes it very difficult to fully understand what does well and what doesn’t on each platform. I’ve tried my best by researching through engineering blogs and company interviews to collect these insights:

1/ First-Stage (Content-based filtering): This approach analyzes post content such as hashtags, descriptions, and keywords to determine the content a user likes and serve that user more of it.

2/ Social graph analysis: This approach leans on a user’s current network to share more of their posts and the posts they enjoy with the user. It assumes users are more apt to like the things their network likes.

3/ Algorithms don’t care about people, they care about profits. The platforms do that by focusing on the intent of keeping users on the platform as long as possible, like TikTok makes 17% of kids scroll the platform ‘almost constantly’.

4/ Algorithms always interpret what the content is, and where it belongs. They aren’t the audience, algorithms aren’t providing you feedback on your quality of content. That’s the job of the audience.

Marketers need to rethink strategy when the audience doesn’t respond like no comments or DMs originated from content. Not when a post fails to perform.

5/ LinkedIn: While the majority of factors remain similar to Instagram with the platform using Author activity, content and behavior. What stuck out for me was them hinting at optimizing their system to factor creator-side optimization, their plan to reward consistent creators sharing quality content on the platform.  

6/ Pinterest: Pinterest factors Old pins to show you while you are offline, using data about your last active session. When you are online, Pinterest tracks your ongoing activities and if a new pin is uploaded that might interest you, they show you that pin to keep you engaged. 

That approach from Pinterest completely explains why having a good landing page, caption or visual identity on the platform matters. Pinterest knows they aren’t getting flooded with content, so they look for more evergreen content and pins that cater to a changing user behavior.

7/ Algorithms prioritise content diversity: Because there is much more activity from Authors of the content, IG makes sure that the content from one single creator doesn’t get bundled together on your feed.

8/ Algorithms make predictions about content based on recent data about your content and content around you as mentioned in the ranking explanation by Meta.

We usually talk about how our new post will perform, but your current post’s performance also relies on how your past 3-5 posts did. Because algorithms make predictions about content distribution and follower relevancy.

Every Interaction counts, that means the change in follower behavior counts when they predict how much engagement your post needs today to get pushed further also happens.

IG’s CEO also confirmed this insight that most people don’t reach most followers when they post because of the user activity on that day. That’s why content that appeals to a broad audience is always better than content only focused on your followers.

9/ TikTok has always had a very targeted algorithm, often creators with different interests disappear. But TikTok has been making changes like promoting DMs, Stories and Reposts. Because the changes of Interests on TikTok are fast, you should always have effective CTAs and advise your audience to always leave a follow. That will help you reach them again. 

10/ ML algorithms take a lot more data into consideration when making recommendations. Seemingly insignificant things such as time spent reading comments may affect the algorithm.

That’s why many marketers ask businesses to engage in comments

11/ Formats matter, each time a platform comes up with a new organic or Paid Ad format. They intend to give it a push for better adoption by brands and marketers.

Like IG did with reels, jumping on a new format is always beneficial for better growth.

I partnered with ML expert at Google to write about social media algorithms, these were short points I could share on reddit. If you would like to read the full breakdown with sources, let me know.

Basically the title.

I don't know shit about ads manager (a nicely organized course recommendation, paid or free, would be nice for the technical crap)...

But I do know how to handle the 4 things mentioned in the title

What do I NEED to know, beyond those 4 things, to get good results on FB/Meta/Cringe ads?

I run a web design website where I offer a free website with just a monthly maintenance fee. This serves as my lead magnet, supported by a professionally designed landing page to attract leads and a robust website.

I've invested nearly $1,000 into Apollo for cold emails, as well as Facebook and Google Ads, yet I haven't received a single lead.

What could be the issue? I'm confident in my lead magnet and website, so why the lack of results?

My main target audience consists of business owners in New Jersey.

I am 2nd year student. Will graduate in a year with philosophy hons degree. I have decided to go in marketing. But I lack guidance.

For starters, I am doing a google certificate course in ecommerce and digital marketing. I have commerce as my minors where we learn marketing (non-technical). I do not plan to go for mba. Directly job. My campus placement scene is hard, most companies prefer students of stats, comm, or eco department.

I have basic understanding of marketing and sales. I likes sales but don't wanna go in it. Other than that, no idea of where to begin. My aim is to grow professionally money wise in 6-7 years.

1. Where should I begin?
2. Any youtube guide to check out for?
3. What are technical jobs in marketing philo student can aim for?
4. What kind of ladder exists?
5. How do I enter corporate here?
6. I don't wanna do digital marketing, what skills should I get then?

THIS IS NOT SELF PROMO. I love funny advertising like the infamous "Dollar Shave Club" or "Old Spice" ads you can see on youtube with millions of views. I want everyone to share their favourite ads. I was thinking of creating a website which pays the people who share the best ads, but lets stay simple to start and just share them in the comments!!!!

I have amounted 2k followers on my Facebook business page as a garden ornament business. I manufacture and sell.

There's another business near me who's been in the business way shorter time than I. They have 12k followers and average around 50 likes per post. I don't get it.

I don't get it because the photos are rubbish, and the captions are just "WOW ONLY £60!!!!!!!!!!". And she posts about 10 or so posts everyday.

Is that really the way you take on engagement? I just feel like it's so needy, and desperate looking. But it's just clearly doing well. I try my best with photos and I have a fake garden set up, we do giveaways, deals of the week, appreciation posts, hype posts about future updates. And I just get nothing. I feel my graphics are decent, it's hard to have them perfect. Idk about my caption writing but I try to talk directly to the viewers. And I try to ask questions. I just don't get anything. I posts about 4 posts a week. I used to do more but engagement and views immediately dropped off when I did so I stopped that.

Could it just be a case of them promoting most of their posts or is that the ideal format?

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I'm looking for some advice on how to get more of our followers to join in on our Twitter (X) activities, like polls and Q&A sessions, as well as Instagram (although my client barely uses it right now). I want to make these more interactive and get more engagement, sure, but I'm also interested in doing this properly, without pushing it on anyone, with some good incentives.

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So far, my client's tried a few things, like asking direct questions and using hashtags, but hasn't exactly seen the participation she hoped for. I feel like there's a lot we could learn from our followers if we could just get them more involved.

Anyway, if anyone has some strategies or tips that have worked, please share! Are there certain times of day that are better for posting these kinds of things? Or specific ways to word the questions that get more responses? I think there's a lot of potential in these interactive activities, and I'd love to figure out how to use them!

Hello

I am starting a business in the mental health sector. I have an idea of who my target market is and what I want to offer but I am open to change

Is this approach valid?

1. Create general facebook advert with an offer and see what type of person (gender, age etc) clicks and fills out my questionnaire
2. Create a new facebook ad which targets the group who most often clicked my advert and ask them further questions via a questionnaire

Will this validate who my ideal customer is or is there a better way? Thanks

How does one prepare for a marketing quiz or marketing case competition....in Bschools preferably?

Hi there, I'm trying to market my youtube channel but I don't know if I'm doing it wrong. I have three questions:

• I'm using Google Ads to give ads on my channel, but I'm not sure what the bid should be and what the budget should be. Is there anyone who done that before? I'd appreciate some tips.
• I also have an Instagram channel to promote my youtube channel. I sometimes boost my post so I can reach more people but (even I set the audience) it's usually irrelevant people. Also, my main audince isnt people in my country but instagram keeps showing it to people in my country, they sometimes leave a comment and I want the comments to be in english so everyone can understand what's goign on. How can I solve this issue? What should be the strategy when boosting posts on Instagram.
• Some people messaged me on instagram saying they can help me with seo, marketing etc. but it seemed like a scam. Also, I want to learn doing it by myself. Do you suggest I should seek professional help or do you think I can do it myself?

aside from those, I would really like it if you can give me some advice on how to market a youtube channel. Thanks in advance!