Hi guys, im soon starting a b2c saas and would like to start practicing and learning. How would you begin to learn to get good at marketing from scratch. the saas will be edtech specifically helping people learning math better. if it helps my icp is people from 16-24 years old. thanks guys!

A struggle that’s giving you a hard time.

I just audited 50+ marketing automation setups, from small businesses to enterprise companies. Here's the shocking truth: the more companies automate, the worse their results get. Zapier workflows, Make sequences, n8n integrations, multiple triggers on Latenode - they're all creating an illusion of progress while actually damaging customer relationships.

The most successful companies in our audit? They automated less than 30% of their marketing processes. The least successful? They were pushing 80%+ automation rates, proudly showing off their "sophisticated" workflows while their engagement metrics tanked.

Is anyone else noticing this disconnect, or are we too afraid to admit we've gone too far?

please I am having some issues finding like-minded people around my age or even in general who want to talk bout money and sales to business, which tracks back to the title question; what/where is the best place for young entrepreneurs to build connections or a network?

There are companies like Amazon that use the brand for a wide range of products, from food to movies. Whereas there are brands inside cosmetics and food industry for example that have a brand just for specific 1 or 2 products, with their own website, marketing and social media.

Which type of strategy would you recommend? Is there any real difference to overthink this when creating a new business?

I'm kinda neurodivergent so it's difficult for me to do things I'm not generally interested in. But I made a game with a team for fun and advertising and figuring out how to get word out was just... Fun. I don't think I had ever researched and put hours into knowing marketing strategies as much as I did this.

I kinda felt a spark of interest? So, I'm looking to learn more. But I'm not sure if I can get into the industry with my low level studies. Just need advice.

Not looking for marketing advice or looking to get hired just want advice on what sectors to look into or what skill sets I need to learn and perfect to be successful or something in the industry. I just want some direction since I don't know anyone in real life who works in the industry.

What would you sell? What audience would you target and how would you market it?

I'm a techie who works in a MnC, and have recent IIT grad. We have a cold pressed oil factory in Rajasthan and have high demand in Jodhpur. Being someone who have used to visit our factory since childhood, I have a fair understanding about cooking oils.

I tried using different brand's oil and immediately felt the difference. I bought a ~50 bottles from my home and shared them with my friends and societies around me.

Now, around 20 customers ordered it again, and need that. I'm happy that I'm able to deliver better quality cooking oils, but need advise about how can I reach out to different households as well.

I'm a lot into tech and no understanding about selling or marketing.

Would love to know if someone happen to be aware about this. :D

First off, I know that the job market is poor and I shouldn't be complaining at all but I needed to vent/see if I'm just being crazy. Not sure if this is even the right place for it.

For background I have been in digital marketing for around 6-7 years now, I started at an agency, moved into being the head of marketing for a small restaurant group with 3 people below me and then for the past three years I have been the Senior account manager at a different agency, this involved leading strategy on my own clients and being direct line manager for around 10 account managers plus a few copywriters and designers as well as managing paid social for several clients totalling a budget of around 50k a month.

I got sick of agency life, and the fact that there was no room to move up there so I found what seemed like a great opportunity as a 'Senior Marketing Manager' for a company that seemed very interesting to me.

The first red flag which I foolishly ignored is that despite asking at least 2-3 times in the two rounds of interviews I never got a clear exact answer on what the job responsibilities/expectations were. I put that down to them not actually being sure, wanting a senior experienced marketer to come in and help them, which I was comfortable with. This was very much the situation I went into in my last role at the agency anyway.

Now having started the role, it could not be more the different from my expectation. Despite my contract stating the job title I mentioned above, in the company hierarchy I'm listed as 'Senior Marketing Executive' now, my responsibilities begin and end with managing the Facebook posts, which follows a VERY strict plan both in format and posting schedule and the extent of my scope with managing Paid Ads is boosted posts...

On top of this my line manager, the 'Marketing manager' has about 2 years total marketing experience and started at the company in the admin department, so no qualifications or training whatsoever.

To make it even worse they even have an entirely seperate content team and kid making reels/tiktoks so I don't even get to do ANY of the fun creative stuff that I have enjoyed at all of my previous roles, and we again discussed extensively in my interviews. Even with several references to the quality of my photography/videography in the portfolio I gave them.

I am honestly dumbfounded, this job is in every conceivable way a significant step backwards from my past two roles at least which feels devastating, but most confusingly of all it pays more than either...

I never expected this at all as the interviews extensively covered my wide range of experience especially focusing on multi-channel strategy, and yet it now seems this was only of interest to them so I could cover holidays/sickness?

Maybe I should be happy and just take the paycheque from a very easy job but it just so far it is just mind-numbingly boring and frankly feels like an insult.

Would love some others perspective on this?

Was I wrong to assume a senior marketing manager would be above a marketing manager?

I just have to vent because surely lawyers and accountants aren’t going through this kinda shit.

I recently got a new client who’s pretty frustrating. I should’ve known better based on our early interactions, but decided to say fuck it due to him being extremely nice and me needing the extra money for the holidays.

We set up the Facebook ads for his business and I bring in 38 MQLs for him in the first month (which is significant for his niche business) and in the process, bring his CPL down from $27.50 (from his previous agency’s campaigns) to $14.36. Feeling pretty good about it.

While running this campaign, he decides to start his own campaign (unbeknownst to me) and included the exact same target market we had for the original ads that were delivering more than a lead per day. This fucks everything up and we immediately get notifications from Facebook that both campaigns are too similar and that we need to combine them or shut one off or neither of them will work. We turn off his campaign, but the original campaign never recovers and we’re never able to get leads in again.

We start a new campaign and he wants new creative for it. No big deal. This time, however, he has all these ideas after talking with a Facebook “expert” and one of his friends. I try to accommodate as you always should for your clients, but he has revision after revision. Eventually he makes a few images of his own and includes them with the ones I created. Brand cohesion is now a mess.

We put the campaign up and get a few leads in before he’s unhappy because it’s not performing as well as the first campaign.

At this point I’m trying to explain to him that Facebook is saying we don’t have a high enough daily spend to bring in new leads. His idea is to once again change the creative. Despite me trying to educate him, he insists and I say okay, and listen to what he wants. I make the images, he has revisions. I make the revisions and send it back to him. More revisions and send it back again. I hear nothing. The whole time he’s telling me how quickly he wants to get this campaign launched. Still hear nothing.

Then today I finally hear from him and I get told he needs my help because he himself is starting the Facebook ads and he wants to upload the images. I ask him if he’d prefer I did it, and then he explains that he’s redone ALL THE IMAGES I spent several hours on because his friend had suggestions.

This is the text I then received: “i had a friend check for wording and she was cool w/ it (you know…everyone is a marketer 😊”

What I don’t understand is why the fuck did you search me out on Google, call me and email me a million times and beg me to work with you, pay me a retainer and commissions, and then insist on ignoring all advice and ideas? If you were good at marketing and had all these great ideas, you wouldn’t have come to me asking for help. You could’ve done it all yourself.

Makes no sense to me. I feel like marketing is the only profession where you have to deal with being hired as an expert and having your client immediately tell you how to do your job.

I’m gonna have to have a talk to him about what he actually wants out of me and put a limit on all these creative changes if he’s not even going to use them anyways. In the meantime, I’ll just collect that retainer and keep my actual work to a minimum while trying to be supportive.

I recently just started a printify account. I spent a lot of time making different digital art and I thought it would be a cool idea if I had a sticker of it to put on my laptop so as I was making them I thought it would be a good idea to sell them to other people.

I wanted to know what the best way to market them would be? Please let me know if you have some suggestions

Hi,,

I’m searching for a suitable SaaS tool that offers a white-label option, allowing for reselling after rebranding. I’ve found a few options after months of searching on Google, but most either have a very low commission structure or require a high upfront cost.

Could anyone suggest a product that is easy to set up and offers at least a 50-50 commission split?

All suggestions are welcome.

Thanks!

I must read "Don't miss Out!" at least 100 times a day. Everything is clickbait regardless of platform, product or interest. Consumers have surely built up a level of desensitisation and scepticism or am I wrong?

How do you cut through and Heaven forbid sell your product in a world absolutely saturated with every kind of marketing ploy.

Sure it's the Holy Grail question of marketing today but it's worth asking.

How do you approach this problem as a marketer?

Heya peeps I will be writing a thesis and I wanted your advices on what to write about. I need latest trends /hot stuff within marketing something thats catchy. Also, if it was connect to data/data analysis it would be cool.

Some of ideas I have:

Sentiment analysis for a brand (SPSS/Python)

Machine learning-based segmentation methods

Give me anything cool please.

Are you looking to hire?

Share your opening to the marketing professionals here on r/marketing. Please include title, description, full-time or part-time, location (on-site location or remote), and a link to apply.

Don't forget to add to our community job board for more exposure.

If you are looking to be hired, this is not the place to post that and your post will be removed.

With so many different strategies, and so many different messages being circulated, what was the most effective campaign marketing strategy? Party and organization doesn't matter. Effectiveness is votes per dollar spent in this situation.

Are there companies that vet marketing agencies for other businesses? I tried some searches but didn’t find anything specific. Can anyone recommend one?

What kind of pain points do you experience when you’re trying to AB test images? Is there specific things you look for when doing testing that you don’t current have? Or things you like?

i want to advertise my services in translation/subtitling on japanese, german, english, spanish, videos, but i dont know how to, i see some webpages that advertise for you but i dont know how they work, i created a patreon, but i dont know how to advertise it, some one told me about craiglist, but i dont know if it will work, how do i start, what site do i go, where do i post,how do i post it, can someone give me any advise?

Hi everyone, I am trying to get a good gauge on what my annual salary should be. Can we do a thread of salary, location, and years of experience for just martech and marketing ops folk? Perhaps follow this to make it's easy for everyone if you're interested:

Location: Salary + bonus: YOE: Industry:

How you applied those lessons to your business?

My learning -

- Always sell benefits, not features.
- In 2001, when Steve Jobs introduced the first iPod to the World, he didn't pull it out of his jeans pocket and say, "The iPod. A 5GB MP3 player". He said, "The iPod. 1,000 songs in your pocket."

I'm just curious. Marketing skills are valuable but Product skills I feel like can translate also very werll into different careers

After seeing countless posts about making money online, I wanted to share a practical approach that actually works. This isn't about get-rich-quick schemes. Its about providing real value to real people.

The secret isn't complicated: solve problems for people who are willing to pay. That's it. That's how every business works.

Here's How to Start:

1. Pick ONE tool/skill to master (examples below)
2. Learn it deeply through YouTube tutorials
3. Practice until you're confident
4. Find people who need help with that specific thing
5. Start helping them and get paid

Real Examples of Services You Can Offer:

• PostHog → Help startups track user behavior and make data-driven decisions
• Amplitude → Guide companies in understanding user journeys and improving retention
• PowerBI/Looker → Create dashboards for businesses to visualize their data
• Webflow → Build custom websites for businesses (high demand!)
• Bubble → Create custom apps without coding
• Notion → Set up company workspaces and documentation
• Beehiiv/Substack → Help creators monetize newsletters
• Active Campaign/Klaviyo → Set up email marketing systems
• Airtable → Create custom business solutions
• Zapier → Connect different tools and automate workflows
• HubSpot → Set up CRM and sales processes

Example Pathway - Webflow Specialist:

1. Learn Webflow (2-4 weeks)
2. Build 3 sample sites
3. Start at $500-1000 per basic site
4. Scale to $3000-5000+ as you improve

The Right Mindset: Stop thinking "How can I make money?" and start thinking "What problems can I solve?" When you focus on providing value, the money follows naturally.

Final Note: This isn't a get-rich-quick scheme. It's about building a sustainable income by helping others. Start today, focus on one skill, and keep improving. Your laptop and internet connection are all you need to begin.

Do you think we’ll see more or less jobs open up? Salaries increase or decrease? No change?

I was gonna do accounting once I transfer to university (in community college rn doing an AA in Business administration) but I'm growing some interest in the marketing field. Is it still worth getting a marketing degree in 2024?

Happily employed as a Marketing Coordinator for an REIT, but I am trying to close the gap with my long distance partner & move closer to him. It could just be because I am exclusively looking for positions that are either remote or in a very specific location (Nashville), but I feel like i have not seen a lot of openings for the field during my search over the past couple of months.

What has been y'alls experience on the job hunt?

I run a side business in a niche legal industry (UK). Due to taking on a new job I want to wind down the side business as I won't have time to manage the clients. I will keep the website and want to know the best way to find someone to sell the leads that the website generates. Are there any easy ways to do this so I don't spend a lot of time reviewing each lead manually i.e. share all the leads that come in and have them buy the ones they want?

Any tips as not sure how to proceed. Thanks

Hi gang,

I lead for sales on a new SAAS product at our business. We launched it in Feb and it tanked. I am working on recreating tutorials, videos, and a positive onboarding experience. But we are spread thin and I have a bit of marketing experience so sometimes pitch in with marketing, mostly emails.

My issue is trials. They are inconsistent and not really sustainable. The product is designed for small businesses. We have over 44k contacts in our HubSpot database for this sector and we are lucky to get 50 trials a month. Conversion rate is 21%. I have increased this from 11% in the first 6 months of the year. But the trials are just too low.

At this point, I am just looking for some ideas that could increase the trials. Things that you have done from a marketing perspective that I can reflect.

What have you done to increase trials?