I am looking into a lot of schools to go for my Master’s in Marketing, I am finishing my B.S. right now, but there’s a lot of conflicting information out on the internet about who does and does not have a solid program.

That being said, I am looking at the following institutions and were hoping some alumni would be able to give insight:

Rutgers University M.S. in Digital Marketing Florida International University M.S. in Marketing John Hopkins University M.S. in Marketing Boston University M.S. in Global Marketing Management University of Maryland M.S. in Management (Marketing) Arizona State University M.S. in Digital Audience Strategy

Thank you in advance!

Which one is the better value in your opinion?

​

I've been hired for a job doing marketing for a company. I would be the first and only marketing specialist of this company. I've studied marketing, but I honestly have no idea how to start building a full marketing strategy for a startup that hasn't had marketing before. I accepted the job thinking that I will fake it till I make it but now I’m getting scared.

Any suggestions?

Digital marketing allows businesses to reach a larger audience,

target specific demographics, track and measure results, and

adjust strategies in real-time. It offers a cost-effective way

to promote products or services and build brand awareness.

I am currently in my third year of university studying digital marketing and I'm not sure if this is a mistake.

Everywhere I go I listen to people saying that "anyone can do it" and that they "would never hire someone who study it because it's something anyone can do".

I honestly suck at relationships, it has been this way all my life and it impacts on my hability to interact with customers. So my idea was working "behind the scenes", basically doing research or analysis. But maybe I'm puting to much money and time doing a degree in this subject when it's not necessary.

I know marketing is about understanding people and listening to the needs and wants of the client but ¿What do you do when you are not good at interacting with them?

Is it more reasonable to just do some online courses and be done with it?

My friends from university are convinced we are doing more than those who just study from online courses, but maybe we are all just trying to convince ourselfs that we are not being scammed.

It's easier to scam someone than to convinced they been scammed.

Thank you for taking time to read this post. Happy to hear your thoughts about it.

Going to be running 2 telemedicine prescription offers, one for semaglutide (ozempic) and another for ketamine. Have been out of the affiliate marketing game for a while. Can anyone recommend networks that aren't dead and would work for this kind of offer? My first thought is impact. Thanks.

Hey All,

Looking for some quality resources on how to practically research how to identify target audiences. Looking for something that is practical and can help breakdown attributes of potential customers.

A lot of the resources I keep finding use very generic advice or buzzwords which makes it not practical for learning.

I would have assumed the only people my ads would be shown to are women?

Purely Facebook ads, am I missing something?

We have a stock/options trading informational channel on Twitter that has 12k followers and an average of 5k views per post at around 5-10 posts per day. Some posts have images and some don’t.

We only have Twitter and no other social media presence. I was wondering how we can repurpose content from Twitter to sites like Facebook and Instagram and maybe Stocktwits.

What would be the best way to go about reposting content? Is copying and pasting top posts to FB/insta a good idea? Do I have to put a spin on each post? Tools to make posts look better on other socials?

Looking to see who you follow that you feel shares great information or you learn from.

I gotta get this off my chest. I know everybody is gonna lose their shit over how “everything I make is low quality and how I am ruining the market for everyone” but my company has been thriving since I started using AI for EVERYTHING . Literally been outpacing everyone in my niche like they're standing still. And it’s not that I’m doing anything better than them either, I’m just able to outwork them.

While they write one post a day, I write 20. While they setup a freebie in a week, I make and test 20 with Bookle. While they hire email copywriters, I literally train a custom GPT and dish out dozens of emails a day.

But here's the thing - lately, been feeling kinda guilty about it. It's like playing a video game with cheat codes; the wins don't feel as earned. Everybody is out there grinding the old-fashioned way, and here I am, laps ahead thanks to my AI sidekick.

But, despite this nagging guilt, I'm not planning to hit the brakes. This is just working too well, and in the cutthroat world of business, it's adapt or die, right? Still, can't shake the thought that I'm part of what's making the playing field less about hard work and more about who's got the better tech.

Is it better to fully personalize email and send cold emails to 50-100 people a day (if thats possible) OR its better to create few tempates and send them to 1000+ people a day

Landed a role as the only marketer at a B2B/B2C business thinking it'd be a great experience builder. Long story short, the CEO/Owner is close to retirement, thinks they and their business is perfect and shoots down any marketing proposal that isn't "getting 200 new clients in one week...

The business doesn't have any marketing or branding materials, their mission is to "be the best in their industry" (the CEO was annoyed I asked for a mission statement), no audience research and their target audience is "someone with at least $X in their bank in the continent". I proposed a plan to focus on research and brand building, followed by PR and thought leadership before starting any lead gen, but I was told that lead gen needs to be a number one priority before anything (yes, even audience research) and "PR isn't going to get me clients or customers".

So basically would be so grateful for any advise on how to handle this kind of leader and business, please?

(I'm currently looking elsewhere asap - I know a lot of you are going to say "run as fast as you can").

Edit:
Since a few comments mentioned this: It's in a very specific industry with a niche B2B target base - when I say no 'audience research' or 'target audience' I literally mean the only thing I've been told about targets are they should have $X amount of money to invest in X location, which is too broad for a lead gen campaign to give tangible results in that industry. It's also in an industry where thought leadership and PR plays a big role and does make a difference - I'm not new to the wider industry.
Thanks all for the comments and advice!

Hi, I recently joined a company, I have a marketing idea, which I want to share but I am scared if my manager will say 'this is too much work or ok we will see something but for now focus on your main work, etc.' how can I share this idea and get it implemented if it is worth it, if my idea is bad I am fine with it not getting implemented and not waisting mine and my companies time and resources.

I am sceptical cz my team Works from home and we generally have team meetings, once a month. I am not aure if I can share it in that meeting as it might be, why did I not run my idea through my reporting manager 1st as my VP is also in that call.

How should I be sharing my idea?

Three years into digital marketing, and I'm burnt out. Initially, the booming industry seemed like a perfect career launch. Now, the constant pressure to hit numbers and the endless client complaints leave me feeling undervalued and unfulfilled.

The worst part? Silence is the only sign of good work. A quiet WhatsApp group is all the praise I get. But let something slip up, and suddenly it's a barrage of blame. Working weekends with client complaints ruining my downtime is the final straw.

Unlike project-based work with a clear finish line and appreciative clients, digital marketing feels like an endless cycle of needing to keep clients happy while facing constant criticism. The ever-changing algorithms make it even more exhausting. Just when you think you've got it figured out, the rules shift, and you're back at square one. Everyone blames the cost per result hikes.

I'm not pointing fingers, but this just isn't for me. Over the past three years, I've never felt proud of my career or confident in calling myself a marketer.

Has anyone else out there left digital marketing? I'd love to hear your stories and what you're doing now!

Heya /r/marketing!

Browsing about today, I thought I'd make a post, just looking for some advice or maybe even just some encouragement. I'm a programmer by trade but have always had a bit of an entrepreneurial spirit. My first foray was making indie games, then now I'm working on a personal finance app. But something I've realised recently is I always brush up against the same problem: telling people about the thing I'm building

This project it's been especially obvious, I think some of it might be fear, as well as a feeling like I just don't know what I'm doing. I built a waitlist of 97 users (not massive I know), and now the app has been "ready" for probably months now, but I keep finding one more fix to do, or one more feature to build before I send the email out letting them know its on the store. Like productive procrastination. I'm not sure if that's something everyone brushes up against, or just me.

I think as well partially once I've emailed the waitlist I have no idea what to do next? Tiktok content? Blog posts? Outreach? It's all a mystery. Coding stuff is my happy place

So any advice would be extremely welcome! Cheers!

​

P.S. About to go on a walk with the wife, so may reply slowly/in an hour or two

Hi! I don't know if I'm on the right subreddit for this, but I wanted to know if anyone has any experiences with the remote Master's program of the University of London, Marketing MSc. I'm in Germany but I would really like to get an international degree in marketing that is not crazy expensive (This one is around 14.000 Euros).

I would be super happy about any shared experiences :)

I have an e-commerce site and I'm eager to discover novel strategies that others have successfully used to lift conversion rates, especially beyond the usual tactics.

Will I be able to get any client If I don't provide case studies or don't have a portfolio for my agency?

Many people on YT have been saying that It's easy to get your first client without even having to do the work as you can outsource it to somebody.

I did start an agency a year ago, but it didn't work as I didn't have any case studies or experience as I was going to just outsource the work to a freelancer.

Would be a ton of help If somebody would give me any guidance.

I am in conversation with a founder to join their startup to take over marketing. The founders are from engineering background and need help with marketing.

I'm an engineer turned growth marketer and I know both worlds very well.

After multiple rounds of discussions, it looks like the founder's expecting me to bring leads within a month's time. The business is in the B2B domain - and targets CTOs / Product Managers of funded startups.

If you were in my shoes, how would you -

1. Take the conversation ahead?
2. Bring the leads that the founder is expecting you to bring within a month.

I look forward to your comments. Thank you in advance.

Hello friends and foes, a few years ago I worked in marketing and used a free website that collected recent articles and blogs that could be sorted by topic or keywords. We would then repost relevant selected articles on our company's social media profiles. I cannot remember for the life of me what that website was called. Does anyone know what I'm talking about?

Hi all, I’ve been doing Facebook outreach for about a month and the process is getting very long. I’ve got friend connector pro but I can only use it on one account at a time and it keeps bugging when I leave it on a tab in the background.

Also I have to keep track of each prospect manually and check daily on each account for notifications and if they added me back, and I usually just send the same dm to them so it’s allot of repetitive work + I manually do A/B testing which is getting to be too much hassle cause I have other outreach channels I have to deal with.

Anyone know something that does this automatically? Like a drip campaign, a/b testing, account warmup etc with a friend request sender and a built in CRM for specifically Facebook?

Is marketing just "I'm gonna see what my customers like, use these words and images, make those promises, then after I put out the campaign, see how it does and tweak it"?

Cause it seems easy to learn but so many people have difficulty in doing it?

I personally have been learning it, but finding customers to sell to seems a bit of a challenge...

Yet there are so many people vouching for how it's this crazy hard thing that no one can do or have the time to do...

Idk what to think, I've just gotten into it

Should agencies be upfront about their use of AI?

I'd be disappointed if agencies weren't using AI for some processes, particularly performance agencies for copy and display ads, but how do you think agencies should discuss this with clients?

Do they say "we made this with ChatGPT", and charge only for human work? Or avoid that conversation?

Hey guys, I recently graduated last year with a bachelors in business administration (major: marketing) and I’ve been on the hunt for jobs.

Basically I’ve been sending in lots of resumes to local marketing firms and marketing based jobs/internships. So far I’ve either been getting ghosted, told I’m not a tight fit, or flat out rejected.

It’s definitely frustrating but what gets me the most is the fact that these jobs will take very long to answer, and often take weeks to do an interview process which is sometimes 2-3 interviews before I wait for them to tell me I’m not right. So far I’ve been juggling several applications. I really want to get some experience in a company as that stands out most.

Recently I sent an application to this marketing firm that works under at&t. They’ve only existed about 3-4 years.The job was listed as an entry level marketing position. It does list commission based pay but I thought that had to do with generating sales in a campaign. I was totally wrong. I think I might have been hired to some mlm adjacent business.

Basically some red flags already. They hired me extremely fast. I mean the same day. I already know that’s usually crazy, but I’ve also heard from some people that can just mean they are desperate or really liked your interview answers. I said sure to getting hired because, well I was curious. They also didn’t give me a solid reason yet to say no outright. I was just suspicious.

I attended orientation yesterday and it just gets worse. One good thing is that I was told there’s a paid training period,(1 week) but then the manager went off on how the commissions are entirely based on sales and we’ll be forced to go d2d to sell at&t packages and services and only get paid based on the sales. Not to mention. Apparently only like 3-4 hours of the work day is spent out selling so literally the rest of the time we are in the office is useless (objectively to me).This was NOT mentioned at all in the job position and I did ask questions in the interview about if it was sales focused and they basically lied to me.

Do I quit now before I start training???? Should I stay only for paid training? I’m thinking I should run and leave, but also this is my first job in my field. Should I stick around to learn anything? Even if it’s just a lesson about scams? Lol idk. I might just not show up

Hey Redditors! My post after a long time. I recently launched my new business, Lazyy seo, and I'm looking to spread the word. While ProductHunt is fantastic, I’m curious about other platforms where I can showcase my business.

Any recommendations? I need your inputs.

Feel free to add your comments below.

This post is for people who run drop-based brands with very limited quantity. This includes clothing brands, collectible brands, or anyone that has a very limited stock of products and more than 5,000 emails on their email list.

I run the emails for a bunch of rappers' and influencers' clothing brands. 7 years ago, my partner and I both had dreams of being big-time music producers. We ended up getting into marketing 4 years ago, but we stayed active in the music industry. In fact, my partner Oj2milly produced 2 songs on the new Yeat album. If this interests you at all the tracks are Psycho ceo & Psychocaine. But on to the point of this post⬇

A lot of rappers/influencers have “Drop-based” brands, where they only sell merch a few times a year, but they always sell out. This is the back-end marketing sauce that we use to make sure every single drop sells out every time.

Emails

Pre-Drop: There are about 3 emails that you can send before the drop to create hype.

1. Trust-building email – Use pictures of happy customers showing products from your previous drop. You also want to screenshot reviews and add them to this email. Touch on the main aspects of concern, you need reviews that mention quick shipping time, good customer service, and great product quality. If famous people rock with your brand, this is the perfect chance to showcase that. Here is a quick story, I work with a local hat store in Toronto. One day Swae-Lee stopped by and purchased a hat. The owner got a picture with Swae Lee and to this day we leverage that in marketing. One time we made an email before a drop and the subject was “What do you and Swae Lee have in common”. Open rates skyrocketed because of the curiosity that we built around that email. Moral of the story, we got more eyes on the new collection, and we sold out twice as fast as the previous drop.

2. Drop announcement- This is where you give a sneak peek of the new drop. If you made a marketing video or have other influencers posting about your brand, this is the email where you redirect traffic to your other marketing channels and build hype.

3. The countdown- Announce the official drop date. Mention how fast things sold out last time and tell people to mark their calendars and be ready. You can even add an HTML timer to this email to spice things up.

4. Reminder (optional)- If you sent the countdown email more than 3 days before the real drop, it’s a good idea to send a reminder email the day before the drop. You’ll see brands like TRAPSTAR do this a lot, they almost always have an email that goes out the day before the drop, and sometimes they use HTML timers as well.

Drop Day: On the day of the drop, you just want to send out 1 email, but sometimes we make multiple versions of this email based on people's buying habits.

1. Drop is now Live⚡- This is simple, you tell people that the new drop is available, and you showcase the products. For larger brands (email list over 20k customers), you'll have to segment the email list. Here’s an example of 1 way that we segment email lists and slightly modify the emails. We’ll split the list into 3 sections, VIPS (Repeat buyers), One-time Buyers, and non-buyers. VIPS will receive the email first, you can say things like “Hey {{name}}, we wanted to notify you first because you’re a VIP, get yours before others realize the drop is live”, this makes it more personal. Its phrased as an opportunity to handpick limited items first instead of a marketing pitch. You can change the non-buyer email slightly by adding more social proof and by talking about how limited the opportunity is to try out things from the brand. All these emails will be basically the same but tweaking small things can improve the conversion rate.

Post-drop: The number of emails post-drop varies. Sometimes products sell out after the first email, but other times we have to keep pushing the traffic. Here are 3 emails that we send out after the drop day:

1. Stock is running low- In this email, you use scarcity to try to get people to make an impulse purchase.

2. Incentive to buy x product- Let's say there is 1 product in your drop that needs to be pushed. Here are a couple of ways to drive some extra sales. You can say there's a chance at a freebie if you buy x product. You can say buying x product will put you on our VIP list for early access to future drops or exclusive discounts. The goal here is to get creative and not to directly discount the product.

3. Social proof- If you’re a newer brand this email is very important, this is similar to the first email that was sent out. You showcase positive buying experiences and build trust by showing real people with the products in hand.

SMS

SMS is broken down into 3 texts

1. Countdown- Ex. New drop live Monday 6 pm EST: check out the preview *here*

2. Now live- Ex. Our new collection is now available, check it out *here*

3. We’re about to sell out- Ex. Last chance to get your favorites from our new collection. Stock is running low in your size. *Shop Now*

As you know, what I stated above is only half of the marketing puzzle. This is just what you do on the backend. For famous people, they can rely on their clout to push front-end traffic. For people who aren’t famous, you’ll still need to run ads or get influencers on board. Thanks for reading my post, I hope I inspired some of your guys to set up your backend marketing more in-depth before your next drop.