Currently running an ad for a low budget client that has been performing pretty well. My only concern is I'm seeing 40% impression share but only 16% top of page. My main competitor is at 15% impressions share 30% top of page. Should I be concerned about this even though its converting well? Does it have to do with the budget restrictions because they have such a low budget? ($20 a day, .50 cpc, $15 conversion) Any advice would be appreciated, thanks!

Hello everyone,

I want to get in touch with individuals or businesses that are using HTML5 advertisements on networks such as Media net, Google AdSense, or other comparable platforms. Please DM me or leave a comment if you or someone you know has dealt with this before. I would love to talk and get insights on the current workflow.

Regards!

As the title states. I’ve been going in circles for almost a month with neither Google nor Shopify being able to help, each other saying the other needs to fix it. Can anyone help before I tear my hair out??

B to C business in Texas USA. In business 10 yrs. Never seen spend get this high.

Is there a Google inflation trend? Feels like an attack or something odd. Am I loco?

Perhaps due to bidding against other companies like Amazon, CVS, Walgreens for same terms.

Our AdWords expert is from IndiaZ. He has us on Performance Max w broad search. I feel like we need to be doing phrase match.

Appreciate any dm or insight. Feels like being crushed.

I'm a private investigator and I've been running google ads for a couple of years now. I can not seem to keep my ads running. Every time my ads guy creates a new add it takes a few to dial in. Once it starts getting calls the ads will get stopped for dishonest behavior. The crazy thing is, google doesn't want us using words like affair, cheating, and the like yet those are the terms people are searching for to find our services. We've even scaled back the ads where the words were so vague that those didn't work either.

Has anyone dealt with this and have had any luck working through it OR did you simply dump google ads and move to meta?

My house cleaning business has organically grown for many years. I was under the impression that I could start using AdWords whenever I wanted to really push growth and it was an easy way to increase sales. I recently got to that point and have been paying someone to manage Google ads for me. Last month I spent $1700 on ads and got 25 conversions. Barely any of those conversions turned into actual sales (most filled out the quote form on our site and trying to close those sales is hard compared to people who actually call us). $1700 (plus the $400 I'm paying the people to manage it) for 25 leads sounds like an insane waste of money. The managers said that an 18% conversion rate is pretty good and that the goal is 20%, so it sounds like this is the norm. Is that true??

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Hi,

I’ve been managing casino ads for clients using accounts with the necessary casino licenses, and I’ve had no issues running ads for casinos. On average, my accounts last about 5-12 months before they get suspended.

I currently have a few clients who want to spend $4-12k daily, but scaling up to that amount on Google Ads has been difficult. We’re successfully running campaigns for both crypto casinos and clients from Indonesia and few other geos. For instance, one Indonesian client spends around $2,700 daily, and that budget is used up within 6-9 hours. However, when we try to increase the budget to $4,000, we can only reach about $3,100.

Despite the strong performance and the longevity of my accounts, I haven’t been able to fully solve this budget scaling issue. Do you have any strategies or insights on how we can effectively reach these higher daily spends?

PREFACE: I have multiple Ads accounts running ads and all those ads generate GCLIDs. I capture the GCLIDs in Salesforce. In Salesforce for the Opportunities, the LeadSource field is set based on other tracking parameters (UTMs). The GCLIDs of those Opportunities that reached our conversion goal are then imported to Google Ads to a conversion action via scheduled Google Sheets import, however, I am importing ALL of the winning GCLIDs from ALL of the different Google Ads accounts. This is done on all of the Ads accounts too.

For example, I have GCLIDs generated from ads from accounts "1", "2", and "3". On account "1" I am importing GCLIDs into a conversion action that includes GCLIDs from accounts 1, 2, and 3. The same is repeated on accounts 2 and 3. All accounts get all GCLIDs imported.

QUESTION: If I'm importing all the GCLIDs into a conversion action on account "1", is Google Ads only filtering/matching and ultimately only importing the GCLIDs that came from ad campaigns on account "1", or will account "1" accept GCLIDs from all ads from all accounts?

Whatever I do, I can’t seem to get my target roast above 160ish%. Since my breakeven is around 140-50%, this means I rarely deliver a profit no matter how many sales.

Whenever Roas is around 160%, my budget is mostly spent but I get no profit. If I increase target, even by 10-20%, spend drops significantly.

My website is pretty solid, conversion rate around 1-2%, CTRs average, and CPCs around 50 cents so I’m not sure what I can do to improve my ads. I am in a competitive niche but there’s nothing I can do about that.

Anyone got any tips for how they got out of this struggle?

As of October 1, 2024, we will begin adding a new "Canada DST Fee" surcharge to your next invoice or statement for ads served in Canada. This means invoices or statements for Ads served on or after October 1, 2024, will include a surcharge at a rate of 2.5% for ads served in Canada.

The Canada DST Fee is being added to cover part of the costs associated with complying with digital services tax legislation in Canada.

More information https://support.google.com/google-ads/answer/9750227

Earlier, we followed a thumb rule where we'd launch a new campaign on Google Ads with a Google Maximum Clicks or manualCPC strategy.

Now, I feel something has changed

after running for 15 days, the campaign is not delivering just clicks no sales.

Despite all search terms being relevant and the daily budget being spent, I'm wondering what I can do to improve performance. Should I change the bidding strategy?

I run a local service-based business (gym) and I’m looking for help with setting up Google Ads to generate leads. I have a daily budget of $25-50.

Could anyone offer advice on:

• Search Campaign structure (or advice if you think I should do more than search...?)
• Any tips on keywords would be awesome

Any tips for optimizing on this smaller budget would be greatly appreciated!

...
P.S. I'm also looking to not get scammed if I hire someone - is this worth hiring someone to do it for me? I have marketing experience so I'm not bad with tech - have run fb ads for years.

Like, what is the CTR benchmark for this ad placement?

We've tried everything, we even verified the cards and it's still being closed after the verification is approved by Google

We're losing hope and it's been 20 days since we last run our campaign.. we even tried off the counter payment and the it's still not reflecting on our account

Still waiting for Google's email

I’m seeking a skilled marketer who can handle the advertising efforts for my SaaS ready software. Its a ready-made PHP software with customizable features to launch AI SaaS business quickly and generate revenue fast.

Here are the specifics of what I'm looking for:

1. Setup Ads Accounts: I need someone to set up our ad accounts on various platforms.
2. Conversion Tracking: Properly set up conversion tracking to ensure we can measure success accurately.
3. Ad Creation: Create catchy ads that drive conversions and engagement. Media materials (images, etc.) can be provided from our side.

Budget and Payment:

• Ads Budget: Up to $1000 USD per month, allocated incrementally. We'll start with a smaller amount and increase as soon as we start to see conversions.
• Commission: I offer 30% of the conversions as commission.

Requirements:

• Experience: Must have real experience in marketing and ad management. If you're just looking to try this out, this opportunity is not for you.

If you think you're the right fit and can show proof of previous successful campaigns, please reach out!

We've been running the same pmax campaign for several years. Increasing budget does NOT increase sales. We could slash spend by 40% and still bring in the same amount of sales as we did the month before. We've tested this over and over again. PMAX seems to be only good at going after brand and bottom of the funnel. Has anyone actually had success with driving top of funnel?

We are about to turn it off and run standard shopping....

Hi everyone!

My client lost access to his email account used for Google Ads accounts. Is it possible to transfer access to all the accounts associated with that email to a new email? I have access to some, but not the older ones.

Thank you.

We only show our ads, sites and tags in the USA.

Specifically, if someone comes from the EU, they will see a sorry page (no tags firing).

Our Google Ads campaigns utilize the Offline Conversion API for bidding and revenue attribution.

Since only US-targeted, users can click a url in the footer to opt-out of tracking/cookies via OneTrust. In other words, there is no cookie consent opt-in banner (only opt-out).

Issue:

Recently, Google started sending us gbraids and wbraids, in addition to the gclid. We have changed our sites to accept these parameters and are now sending them back to Google via Offline Conversion API. We also turned on enhanced conversions for leads.

However, the revenue tied to the new gbraids is not consistently making it back into the Google Ads UI.

Not seeing anything in diagnostics.

Question:

Do we need to setup consent mode v2 here and include the Ad Storage, Ad User Data, and Ad Personalization values with the Offline Conversions API?

If so, do we just hard code “granted” unless the user opts-out? Or do we have to bite the bullet and show a cookie consent banner, even though we have no EU traffic?

If not, any other things we can check as to why rev from gbraids/wbraids is not making it in?

Thanks!

1. Amazon has a BETA product called “Sponsored Display Lead Generation”, where people can sign up for information directly within the ad, appearing on Amazon properties like Twitch and IMDb, as well as third-party sites.
2. Lead info is collected without redirecting the audience from their current browsing activities.
3. No official announcement yet but this was spotted by one of the leading Amazon voices on LinkedIn (Jeffrey Cohen). Search Engine Land then picked up and published the story this week.

Here are the other major marketing stories from this week:

4. "OpenAI has said that they’re going to build a search product and… we have allowed them to include The Atlantic", accordin to their CEO (The Verge)

5. According to one study, Google's AI Overviews now show for less than 7% of queries. And citations from Reddit and Quora within AI Overviews have dropped by 85.71% and 99.69%, respectively. (Search Engine Land)

6. HubSpot shares dropped 12% after Google parent Alphabet withdrew from acquisition talks. (CNBC)

7. X's paid verification badges violates European law. X can respond and could facr fines of up to 6% of its total worldwide revenue. (BBC)

8. X has added another U.S. money transmitter license (in DC) but still needs "payment processor" licenses to enable full financial transaction capabilities. (Social Media Today)

9. YouTube is testing new Reddit-style ‘Community Spaces’ feature to facilitate conversations beyond the regular comments section. (Lindsey Gamble)

10. YouTube Shorts has added a range of TikTok-style features, including the ability to ‘remix’ other videos, use auto-generated captions and AI-powered voiceovers. Plus, YouTube will also add a new tool that simplifies Shorts creation from long-form videos. (The Verge)

11. LinkedIn will launch AI ad campaign creation tool, ‘Accelerate’, this fall. (LinkedIn)

12. Amazon's new AI Shopping Assistant, Rufus is now available across the U.S.. Rufus is trained on Amazon's catalog, customer reviews, and web data. (Amazon - Official)

13. Amazon is continuing to expand Sponsored TV ads for Twitch & Freevee by launching in the UK after a successful rollout in the U.S. (Search Engine Land)

I am selling shilajit in america and my product is getting disapproved again again. Normally what I do is that I relist the product on the website so on GMC it shows up as a new product and it's approved but then as soon as I starte to get traction and clicks my product gets disapproved again.

So guys i need help from everyone who have found a solution to this disapproval on suppliment brands.

Anything that will work.

We have also tried to remove description as well from the website for product.

I am getting health care and misleading claims police error even though we are not making any claims on the landing page.

Hi Folks,

I'm preparing my first Google Search campaign. And I'd like insights on structuring ad groups—My goal is to gather accurate data(hopefully some conversions) while keeping things simple.

I've found conflicting info on using single keyword ad groups (SKAGs) vs thematic keywords

Context: I have prior experience with YouTube and Meta ads, Google Search is new territory. The business is a mid-high ticket web/app design studio.

Your expertise on the ideal 2024 approach is greatly appreciated! Thanks!

I have an issue with my Google Ads accounts. I previously had an active account, but after a period of inactivity, Google deactivated it and sent me an email to reactivate it. I missed that email and didn't take any action.

Later, I created a new account to run ads, but now Google has imposed a payment suspension on this new account, and the account is paused. I have already appealed this decision for the new account.

Given this situation, should I try to reactivate my old account or continue to work with the new account? I need to resolve this as soon as possible to run ads for my business

What is the best information source on the internet for learning google adwords?

Hi Guys,

I'm looking for a CRM that tracks form submissions from Google ads with GCLID and then allows me to mark which leads are qualified and not and then import that qualified leads data into Google Ads.

1. Amazon announced 'Ad Relevance' which analyzes billions of shopping signals across its properties to understand where customers are in their buying journey. And inserts relevant ads into the web page in real-time via its demand-side platform. (Retail Dive)
2. Google wants to make chatbots cooler by working on a feature to turn celebrities into chatbots. This follows CharacterAI & Meta's attempts (Engadget)
3. Google is displaying Instagram posts and Reels into its Perspectives tab in search results (Search Engine Roundtable)
4. Google drops continuous scroll in search results, returning to the classic pagination to prioritize speed. (Search Engine Land)
5. Apple and Meta have held talks about integrating Meta’s generative AI model into Apple Intelligence, the new AI system for iPhones. Apple want to offer users diverse AI options. (Tech Crunch)
6. Shopify merchants can now sell their items to Target’s millions of shoppers via 'Target Plus' which features 2M+ products from 1.2K third-party sellers. (Target)
7. Elon Musk flew to Cannes to win back advertisers. Musk addressed his past controversial comments, asserting that while advertisers have the right to choose their content, they shouldn't dictate platform policies. (Axios)
8. Netflix is reportedly considering rolling out a completely free tier with targeted advertising, people familiar with the matter told Bloomberg. The streaming company won’t do so in the United States but could use advertising-only plans for international growth. (Bloomberg)
9. The PerplexityAI CEO denies unethically scraping publisher websites after being accused of plagiarism (Fast Company)
10. Ad agency GroupM will create original, shoppable content for its clients for Amazon's ad-supported free TV channel. (Amazon)
11. TikTok quietly launches, Whee, another Instagram-style app. TikTok is positioning Whee as an app for sharing photos with only your closest friends. (The Verge)
12. New York bans “addictive feeds” for teens. The new S.A.F.E for Kids Act requires parental consent for using recommendation algorithms on users under 18. (The Guardian)

Those are all my notes for this week!

1. An important note for web content publishers, Apple announced 'Highlights' - a new Safari feature that offers instant summaries of web pages. (Mashable)
2. Siri is sticking around. Apple stopped short of fully adopting ChatGPT into its software, Siri will ask users for permission each time before accessing ChatGPT.
3. Apple clarified that the OpenAI partnership is not exclusive - the company will work with Google Gemini in the future. (Tech Crunch)
4. The new Google TV ad network comprises 125+ free channels built into Google TV and ads can be placed through Google Ads & Google Display & Video 360 platforms. (Google)
5. YouTube had made text-only 'Community' posts available to all creators - YouTube has also been testing showing the posts in the main feed. (YouTube)
6. United Airlines brings personalized ads to back-of-seat screens based on its customer data - offering as the airline industry’s first media network. (Emarketer)
7. BeReal, with its 40 million active users, has been sold for €500 million. (Voodoo)
8. LinkedIn has a new ad revenue share deal for video content from premium publishers including Bloomberg, Business Insider and The Wall Street Journal (Search Engine Land)
9. YouTube Shorts is testing AI background generator, 'Dream Screen' (YouTube)
10. 𝕏 formally allows adult content with new rules. (CNET)
11. TikTok is testing a feature similar to Snapchat streaks to boost user engagement. (Tech Crunch)
12. Meta’s new “Communities” feature on Messenger helps private groups communicate without needing a Facebook Group. (Tech Crunch)

You're all caught up!

Hi pros! I somehow deactivated one of 2 google business locations in Google ads. It no longer shows as an option under location assets at all. See screenshot. How can I run ads so that this business locations shows up on google ads under maps? Where can I re-enable it or can i simply make a new campaign and will it show up again? I believe when I first deactivated it - it was under my google general account and then the second step was in google ads but I don't remember exactly how I did it. Please help! if you have a solution I'd be happy to hire someone to make it happen.