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Hey all,

This has been bothering me for a long time now. What I've read is super conflicting about the subject. So I felt perhaps it is okay to refresh the question.

I work at a national brand, we have a headquarters in a major city, B2B, services and products to dentists/dental practices. No retail location, no pickups, we ship to customers.

Is having a GMB profile tied to our HQ address helping or hurting our reach/discoverability nationwide?

Same background:

Our GMB seems to drive a lot of calls but still diciphering if its current customers just googling for our number , our customer base largest segment is regional but growing nationwide.

We really focused on GMB as a resource to showcase reviews (hundreds, north of 4.5 stars) We aren't on Yelp (imo that's fortunate) and we have a handful of Facebook reviews (10-20) but haven't prioritized it.

Let me know your thoughts on if GMB minimizes a national brand customer reach to local, etc. Perhaps I'm thinking too much on the review side or overthinking overall.

Casual Friday is back!

Chat about anything you like, SEO or non-SEO related.

Feel free to share what you have been working on this week, side projects, career stuff... or just whatever is on your mind.

Reading accounts of the recent Creators' Summit at Google HQ, the claim was apparently made that some "small publishers" were not hit by the HCU.

From what I've seen, the update seems to have indiscriminately hit pretty much any site that would fall under the "niche info site" umbrella, as the ML algo did not really have the capability to distinguish content quality.

So I was wondering if anyone had an example of a site that would fall under that general category of "niche site," that was largely unimpacted by the HCU. I'd be interested in seeing how such a site might differ from the sites -- particularly those with actual good content, good EEAT, etc. -- that were decimated.

I'm researching how SEO professionals approach title optimization decisions, and I'd love to understand your process.

Current challenges I've observed:

• Manual analysis of SERP/Search Console data is time-consuming
• No standardized way to determine which titles need changes
• Hard to measure the impact of title changes
• Inconsistent approaches across teams/clients

Questions for the community:

1. How do you decide which page titles need optimization?
2. What data points do you look at when crafting new titles?
3. How do you measure if your title changes were successful?
4. What's the most frustrating part of your title optimization process?

Context: Looking to understand if others face similar challenges in making data-driven decisions about title optimization.

Would love to hear about your experiences and pain points!

Hello everyone, My customer wants to track clicks on a slider on the homepage. He added a cmpcode to the URL, i was wondering, are we wasting link juice?

Thank you!

Hey All,

I’m looking for some tips on keyword strategy for SEO. My site’s not up and running yet, but I’m trying to figure out how many keywords I should target per page to boost my rankings.

I know organic keywords can come naturally from the content, but I’m looking for a rough idea. For a site with seven pages, should I aim for at least one primary keyword per page for the H1s and another set for the H2s? And how many keywords would you recommend for subheadings to make sure they read well and are search-intent friendly?

I do have access to keyword research tools, and I’m aware of factors like domain rating and search volumes/ competiting authrotive sites, which I’ll definitely consider when applying keywords. I’m just looking for a ballpark figure on the number of keywords, or, if that’s too variable, I’d really appreciate any advice or experiences you’ve had with keyword use for new websites. My site’s only going to have seven pages.

Also, if you think aiming for one keyword per page is overkill, what would you suggest from your experience with new websites? My site’s only going to have seven pages. Appreciate your help.

Thanks

So there's this client website xsupport.com (xsupport is the brand name). Pages are being indexed alright. The homepage comes up on P1 for site: xsupport.com. Homepage all good when checked in GSC.

The problem is when searched with the brand term "X Support", the result is being omitted. If i search "X support pricing", the pricing page is within P3-P4. Same goes for all other pages. One primary issue is there's a website x.com which has a page x.com/support which comes at P1 for "X Support". x.com/pricing also comes at P1 for "X Support Pricing".

Schema is set up for xsupport.com. what else can I do to fix this issue? Will creating a GMB help? There was an issue of duplicate meta descriptions in pages which i've fixed but to no avail.

I run a mid-size Ecom website that sells in about 9 regions. We have a MENA website (I know this is not a country and it wasn’t my choice to use this setup) and all sites have HREFLANG setup properly but the MENA site consistently outranks our US site despite having backlinks and such as well that MENA doesn’t.

How do I proceed with fixing this knowing that I don’t have the ability to spin up new versions of the site to account for all of the actual MENA countries we do serve?

Ultimately, I need US to be ranking first always when searching out of the US.

What’s my best move here given my unique setup?

Beginner questions welcome.

Post any legitimate SEO question. Ask for help with technical SEO issues you are having, career questions, anything connected to SEO.

Hopefully someone will see and answer your question.

Feel free to post feedback/ideas in this thread also!

**

r/BigSEO rules still apply, no spam, service offerings, "DM me for help", link exchanges/link sales, or unhelpful links.

I learned SEO primarily to build my own Display Ad site portfolio. Up until 2023, the direction of this business model was upward, but not anymore. All my sites are living off of Bing and Duckduck Go traffic.

It's a long story but if you are on the Display Ad game, you know what I'm talking about.

I want to stay with SEO because this is my passion. But I now have my doubts. I barely do any Google search anymore and most of my searches has been done with Perplexity or Bing copilot. Imagine the world in 5 years.

I'm thinking of re-learning SEO as a Local SEO but the prospects of PPC, SMM, Youtube, SaaS are also a good route for me.

I honestly don't know what to focus on.

Should I stay and learn Local SEO and work as an in-house SEO?
Keep on the Display ad route even if it's a dying model?
or go with other Digital Marketing disciplines like PPC, SMM etc...

I don't know. What are your thoughts? Can you share what's going on with your SEO career?

I'm new to posting on Reddit. I apologize, in advance, if I am in the incorrect place to post a question like this. Feel free to pls direct me to the right thread for me to ask this question there.

Can you confirm if this setup will allow each LSA-GBP link to be location-specific, correctly pull reviews, and provide an admin account (e.g., admin@mybusiness.com) centralized access for managing multiple GBPs and LSAs across different locations? (For example, with 3 GBPs spread across the U.S. running Local Service Ads in each respective location). Is the below considered "best practice" to achieve what I'm setting out to do?

1. Use Location-Specific Emails for Each GBP Creation: Create unique, location-specific emails (e.g., location1@mybusiness.com, location2@mybusiness.com) to create each GBP individually.

2. Use These Location-Specific Emails for Each LSA Creation: Use the same location-specific emails to create each LSA, allowing each LSA to connect only to its designated GBP in order to pull the correct Google reviews.

3. Link Each LSA to Its GBP Using Location-Specific Emails: Link each LSA to its corresponding GBP using the location-specific email, ensuring that reviews transfer correctly from each GBP to its respective LSA.

4. Centralize Access with a “Master Email”: Add admin@mybusiness.com as an additional owner on each GBP and an admin on each LSA account, enabling centralized monitoring and management across both GBP platform and LSA platform.

Looking to hire exceptional copywriters to handle the copy of my B2B SaaS SEO agency's clients' blog content.

What are the best places for hiring these kind of people?

P.S: yes, I am aware of opportunities like networking, going through personal connections, contacting talent from other companies, but I am looking for more like techniques and platforms online :)

All help is greatly appreciated it!

Casual Friday is back!

Chat about anything you like, SEO or non-SEO related.

Feel free to share what you have been working on this week, side projects, career stuff... or just whatever is on your mind.

I have a (shitty old) post that ranks number one for the term "seo for recruitment agencies" (GSC screenshot). Despite the ranking, it has generated 2 clicks over the last 453 impressions for a pathetic 0.4% CTR.

The page structure appears favorable to me in that a) there are no ads and b) I am above the featured snippet on my own (SERP screenshot)

Does anyone have any thoughts as to what explains the CTR?

Edit: Fixed GSC screenshot link

I'm really struggling with a persistent SEO issue, and I'm hoping someone can help me decipher what's going on here (please! :)).

Background:

We started off as German marketplace, but over the past couple of years have expanded internationally.

When we went 'international', we decided to keep Germany on the root, and then have /uk/ on a subdirectory.

Fast forward to this year and we purchased a UK competitor, and redirected their website to our /uk/ subdirectory, mapping every page for 1:1 equivilence - e.g. their /london/ page now 301 redirects to our /uk/london/ page.

Since then, we've noticed that some (maybe 25%) of our target keywords are no longer showing in Google UK. Not even in the top 100. They are, however, ranking *really* strongly on Google DE.

Some things we've done include:

• Check all of the 301 redirects to make sure they're working as intended (they are)
• Implement self-referencing, non-reciprical hreflang tags to double down to Google that these pages are intended for a UK (not DE) audience. (We can't do reciprical hreflang tags because - for example - our London page only exists on /uk/london/, and we don't have an equivilent on the German site on the root.)
• Wait, and hope things improve (they haven't)

Does anyone have any idea what might be going on here? Why would Google be ranking about 25% of our UK location pages (e.g. /london/) strongly on google.de, but not on google.co.uk?

Has anyone been using static sites to great effect for SEO. So JAM stack options ,I'm liking next.js.

Feel like it's time to build in a newer way. I'm looking at a fully static option and use some kind of iframe form so that no backend is needed at all.

Is anyone else having an issue with the MOZ extension? I am having an issue with my Moz DA, PA and Spam Score not showing in my MOZBar. I'm not sure if this is just a glitch or maybe something on my end. I have already attempted resetting and reinstalling the extension. Nothing seems to be working.

Have any of you ever experienced this issue? Do you have any fixes that could be shared? Thanks for any tips and updates on this!.

With how cluttered the SERP is getting with various features (PAAs, AIOs, Ecommerce, etc), it seems like GSC is accounting for that by listing lower positions and counting each feature as a different position. But am I correct about this? Case in point is that SEMRush, Ahrefs etc are showing much higher positions than GSC and I think this could account for the discrepancy.

Looking for thoughts. Haven't posted in this sub in years so hoping people are still nice and helpful here.

I’ve noticed some of my backlinks aren’t showing up in Google’s index. What do you do to make sure your links get indexed and stay that way?

I have a list of domains and checking them manually will take a lot of my time.

Google tag manager plus brackets that highlights the HTML price class right?

Such as this image

Then set it to trigger based on page view?

That sound right or is there any easier way?

Site has prices based on gold / silver etc that changes very frequently (every 30 seconds say).

Thanks

EDIT- actually seems like article i'm looking at is talking about CSS selector over HTML (which might make more sense if that works). Would link article here but don't think it's allowed.

Do you use tools, or do you find it manually each time?

Been wondering for a while if there's a somewhat reliable way to monitor all URLs of a domain which are currently indexed by Google. One e-commerce client has around 100k URLs indexed and whenever there are issues e.g. related to parameter URLs it's frustrating to only be able to export max 1k URLs from within the GSC indexing report.

Would BigQuery allow to inspect and export the entire list of URLs or are there any other tools for this? I've played around with the Programmable Search Engine in the past to retreive SERPs, however I believe this only works for a very limited number of results. Would appreciate any input as to how this can be achieved.

Some well-performing sites (custom cms) have been inherited with some interesting custom programming. Trying to not mess too much with something that's working, but we noticed that long ago, the site was set up so that users could type in the slug without the php at the end and still land on the same page

/example-url = /example-url.php

/example-product = /example-product/

These are showing up in search console as duplicates without canonicals (sometimes). Still unsure how these are getting discovered, but it doesn't seem ideal

Seems like canonicals could be added, but I'm wondering if it would be an easier ask to simply have these redirect to the main page (don't have a lot of faith in the devs to do something too complex)

Hello, I work for an e-commerce which has several filters Some of them within the category page are "new", "available", "top rated" products and so on. This filters create static pages that canonalise the category page. Considering that i have several cat and subcat, Do you think It Is going to hurt crawl budget? Can canonalised pages affect crawl budget?

Beginner questions welcome.

Post any legitimate SEO question. Ask for help with technical SEO issues you are having, career questions, anything connected to SEO.

Hopefully someone will see and answer your question.

Feel free to post feedback/ideas in this thread also!

**

r/BigSEO rules still apply, no spam, service offerings, "DM me for help", link exchanges/link sales, or unhelpful links.

Hey folks,

I'm trying to analyse the website of this major Telco from the middle east but for some reason, I can't crawl it on Screaming Frog. I checked and it appears that it's blocking most crawlers, including googlebot and bingbot.

Do you also see this on your end? Because when I google their name, I still get their website.

I am wondering if they can ask google and other bots not to crawl their website outside of their market, but is that really possible?

Thanks a lot for your help

My small ecommerce wavevisual.com gets 600 clicks a day and makes some sales. I rank 1-3 on some primary keywords but don’t rank 8-12 on other high intent keywords. Ahrefs says my DR is 0.5 which is super low. I never bought backlinks or did any blackhat SEO (as far as I know). What could be reason for such a low DR and do you have any tips on improving it?

I can't pay this awful, greedy company any more of my money

Need alternatives that get to at least 80% of the Ahrefs quality without making me pay hundreds of dollars a month

Any suggestions?

Casual Friday is back!

Chat about anything you like, SEO or non-SEO related.

Feel free to share what you have been working on this week, side projects, career stuff... or just whatever is on your mind.