/r/agency

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/r/agency: A community for professionals working in PPC, SEO, digital and creative agencies. No spam or self-promotion allowed.

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/r/agency

35,133 Subscribers

2

web dev/design agency for tech, sport and startups - struggles

hey. recently i have started web design & development agency, mostly for tech, sport companies and startups, however this is goal for future. right now i want to work with everyone. other than that i have software engineering experience, my business partner is web designer. we delivered 3 projects already, however we did them for free, to collect case studies. right now we are at the point where we need customers, but paid ones. i am trying to gather customers from fb group (that's how i got these 3 projects), but seems that doesn't really work. i am starting collecting contacts to companies that might need my service, but i am not sure if this is the only strategy that will work.

do you have any recommendations? what would you suggest/do in my case?

2 Comments
2024/11/09
15:28 UTC

1

Press releases

Do you send out press releases one-by-one then wait a few days for a reply? Or do you bcc them to all publishers at once?

1 Comment
2024/11/09
12:33 UTC

1

Managing clients Google reviews/social media

What tools to do use to manage clients social media/reviews on third party sites like Google?

0 Comments
2024/11/09
11:22 UTC

18

This year hit my dev service business hard.

This year hit my dev service business hard.

Demand for websites and apps just dropped compared to last year.

Even when there’s work, budgets are painfully low like $500 or less.

I've had to downsize, letting go of devs who’ve been with me for a decade.

It’s been almost 11 months of tough adjustments.

Anybody else faced this?

21 Comments
2024/11/09
07:38 UTC

3

Roast My growth strategy

My growth strategy:

  1. Work on personal branding which i never did since last 4 years

2. Specialized Expertise

  • Web Applications Development

  • UX/UI Design (gamification)

  • Digital Twin Solutions focusing on:

    • B2B Manufacturing

    • Smart Cities

 

3. Resource Platform Development

  • Build personal website with free resources

  • Two main categories:

    • Cofounder/MVP Services (website, UX & UI and tech consultant)

    • Digital Twin Products (Product for B2B Manufacturing business for automation more from enterprise solution as a product which i already working on)

  1. Create a lead magnet and channel them to both of my website, as i have a small team to cater this
15 Comments
2024/11/09
04:23 UTC

2

Looking for Seo Job Opportunity

If any agency owner or anyone hiring for Seo, please consider me. I haven't worked for any agency before or for any clients. I've been in the SEO industry since 2019, learning everything from scratch on my own. I’ve created my own blogs and earned through ads. I’ve built many websites—some failed, some succeeded. I’m trying on many platforms like Internshala, Glassdoor, Naukri, etc., but I haven't received any response so far.

I also have a good knowledge of local SEO. I’m from India. I understand English but I’m not a professional at spoken English, though I can talk and convey my message. If anyone is hiring or knows someone, please direct me. I’m ready to showcase my skills through any kind of assessment.

0 Comments
2024/11/09
02:23 UTC

14

How many of you don’t have a website?

I’ve heard of some agencies with limited to no public presence claiming to do $50-100k/month in revenue. No website, GMB, etc.

I’m new to the agency space. Coming from the small business world where everything rides kn having a baller public presence, I’m having a tough time wrapping my head around this.

Do you all have websites and a public presence? Is there anyone out there doing massive revenue as a ppc/marketing agency with no site?

12 Comments
2024/11/08
23:28 UTC

0

Looking for feedback on an automation/process optimization offer for agencies

Long background as entrepreneur and in technical/leadership oriented roles.

I'm pivoting and have found it incredibly fun to help small agencies win back control over time, reduce effort and increase quality by implementing automation and process optimization into their businesses.

For instance, reducing the effort on onboarding a new customer with even just 20% can mean a significant uptick in new recurring revenue for the agency.

One of my clients running an SEO agency went from spending 2 hours per work package per customer to 5 minutes. We automated his entire workflow using a combination of N8N, OpenAI and Claude. Super cool stuff. He hadn't been able to take vacation in two years due to being locked into his business but now it looks like he will pretty soon be able to.

I want to run targeted ad- and cold email campaigns but don't have a website yet and would love some feedback from agencies on the offer itself before further committing.

The offer:
I help busy founders in agencies doing $10k/m+ reach their next growth goal by optimizing customer onboarding and delivery using AI-driven process optimization and automation, without insane fees and upfront costs. Unless you are happy I don't get paid.

Thoughts?

0 Comments
2024/11/08
20:53 UTC

18

Absolute beginner. Not getting any client even for free work.

Hey guys, I'm really struggling to get a client even in return of review/testimonial.

I provide email marketing services and i don't even have enough funds to start cold emailing.

I have been trying my hands on organic marketing and Cold dms but not getting any success.

I'm good at email marketing and that's what I'm providing as a service.

Why is it so hard ? I don't even know if I'll ever be able to Successfully run even my freelancing, forget agency.

Please be my mentor for a minute and advice me.

63 Comments
2024/11/08
20:02 UTC

2

Looking to collaborate with email marketing agency. Anyone?

I'm a freelance email marketer and email deliverability expert.

I'm looking to exchange services and help each other in growing.

I'm willing to give my 100% efforts in making your email marketing work easier.

Let me give you a trial and then you decide.

16 Comments
2024/11/08
19:31 UTC

6

One sentence cold email to get clients

I've tried various scripts and AI personalization to generate leads for our clients, but the truth is, nothing beats a strong offer in a single sentence.

Here’s an example:

Hi {first_name} — would you be interested in getting 100K TikTok views in 90 days, resulting in an extra $15K MRR with our TikTok organic system?

p.s. we did the same for {client_name} in 90 days too.

Best,

__

You can do it for any offers you have. Just go direct and ask.

Hope it helps guys!

14 Comments
2024/11/08
17:14 UTC

3

IT Agency owners, how do you find sales partners?

Hi r/agency,

We are a software consultancy business in Europe, around 10 developers.

Our goal is to scale by another 10 next year, and the single validated processes that works in consultancy business is trust.

We've tried everything else, and we always come to the trust issue.

In order to overcome it, we are looking for people to help us sell our software consultancy services.

Do you guys know a platform a way to find such people?

P.S. there's one that work for us in Europe and it's called bordio (we got some leads from talking to consultants)

1 Comment
2024/11/08
15:21 UTC

0

Running a New Linkedin Test (connection acceptance message)

I'm running a new test on Linkedin - when someone accepts my connection request, I now send a message thanking them for connecting + then offering them a lead magnet (video)... with a soft ending in the message in case they aren't interested in it.

Never done this before.

Curious to see how it goes.

Have you tried this before?

How'd it do?

4 Comments
2024/11/08
15:08 UTC

5

Best Trade Shows & Paid Meeting Opportunities for E-commerce CRO Agency?

I'm running an e-commerce-focused CRO agency and looking to expand our reach. Would love to hear your experiences with:

  1. Trade shows worth exhibiting at/attending (particularly e-commerce/digital focused)
  2. Paid meeting opportunities with potential clients (those matchmaking services some events offer)

Have any of you found solid ROI from either approach? What worked, what didn't?

Currently evaluating some options and would appreciate real insights from those who've been there. Especially interested in hearing about any unexpected wins or losses to help avoid costly mistakes.

7 Comments
2024/11/08
14:51 UTC

2

Agency Sales Forecasting

I need to build a sales forecast and the last few years have been so volatile. Does anyone have a great methodology they use?

0 Comments
2024/11/08
14:47 UTC

0

Seeking Director/Partner for Established Branding Agency's Middle East Expansion

Reposting the requirement here with detailed requirement from the last post. (Deleting the last post)

I run a successful branding and advertising agency based out of US with 6+ years in the business. We're now expanding into the Middle East market, and I'm looking for the right partner to help scale our operations there.

What we bring to the table

  • Established brand and proven business model
  • 6+ years of industry experience
  • Existing client portfolio and case studies
  • Operating systems and processes
  • No capital investment required

What we're looking for in a partner

  • Experience in agency operations
  • Strong understanding of the Middle East market
  • Network in the region's business community
  • Ability to build and manage a local team
  • Skills in business development
  • Understanding of branding and advertising industry

Your role would involve

  • Managing day-to-day operations in the ME region
  • Building and maintaining client relationships
  • Growing the team locally
  • Overseeing project delivery
  • Contributing to strategic decisions

I'll be actively involved in

  • Strategic guidance
  • Creative direction
  • Client strategy
  • Knowledge transfer
  • Supporting business development

The arrangement would be profit-sharing based. This is a genuine opportunity to join an established agency and build something significant in a growing market.

If you have questions or think you'd be a good fit, DM me with

  • Your background
  • Relevant experience
  • Why you're interested
  • Your vision for the ME market

Looking forward to connecting with potential partners!

0 Comments
2024/11/08
08:39 UTC

2

Any folks here who have scaled their SEO agency to >1M ARR?

5 Comments
2024/11/08
07:58 UTC

12

Signing clients but struggling with predictable revenue

So I run a low-code software development agency focused on building MVPs for entrepreneurs. Our project prices typically range between $5k–$15k, and we currently sign around 2–5 clients per month.

Since our clients are mostly early-stage entrepreneurs, our recurring revenue depends on their success—if they gain traction with their app, they often return for more development work or move to a retainer plan. However, many startups don’t make it, so we're always needing to bring in new clients each month.

While I can close deals, but the constant pressure to secure new clients and don't have a predictable revenue plan is just exhausting

Some have suggested adding go-to-market services (we do have a few strong case studies in this area), but I’m not sure if that’s the best solution.

Any advice on achieving steadier income would be greatly appreciated!

27 Comments
2024/11/08
05:09 UTC

1

Invoices you send to clients -- are they broken out by line item, or do you sell in "packages"?

Currently working at a digital marketing agency, and looking to change how we invoice clients.

Currently we provide a scope/invoice with individual line items for services rendered --

  • SEO

  • Website content updates

  • Email marketing

  • Google Business Profile management

  • etc.

And each line item has a cost/hours associated with it, listed on the invoice. The hours for each line item don't change from month to month.

Considering switching to a "bundle" model where we provide the client with a marketing plan for the year based on their budget, showing the "major" efforts each month. The monthly invoice would simply read something along the lines of "Execute marketing plan" or "Monthly marketing services".

How do you currently invoice clients?

Do you list out individual line items? Use a "bundle" approach?

5 Comments
2024/11/08
05:06 UTC

2

Client’s Pipeline Cratered At A Loss

Started with a client back in 2019, 0 pipeline. Fresh website build, 1.5 million company. Helped them grow to 4 million in size using primarily SEO and PPC. Ops challenges really started to overwhelm the CEO and COO who were my POCs and the people handling sales. Business slowed a little bit in the post pandemic, they had a 75k/month client churn and contracted back to 3 million. I was still sending them 5-10 leads per month even in post pandemic slow down but sales got harder and they weren’t handling the leads properly, got pickier and picker over what they considered qualified as they grew and they were also just not answering the phones or following up on anything. Their CFO quit, they ended up pulling most of my budget and hiring an internal marketing and sales person. Since they have come on, pipeline has cratered. The first thing new CMO did was come in an rebuild everything that was already working. I communicated that these were vetted landing pages. I had concerns but the new CMO was older than me so I trusted them and got in line. Conversion rates have plummeted, we’ve had either 0 or 1 lead per month the past few months. My other clients in same industry are doing well. I’m a little disheartened. When it was just me as an agency provider we had 5-10 leads a month but have cratered down to 0-1 after the client reduced scope with me and hired two internal people. I’ve put in a lot of extra effort past what I should have to try to make my new bosses happy and navigate this transition period but we just keep going further and further backwards. I really like the CEO and we did a lot of great things together and I even like my points of contact personally, but they have been ignoring my advice all year and now things are starting to get tense/unfun now that the direction we’ve been moving in all year isn’t panning out. I have a feeling I’m gonna get shit on and fired because of it just for being the outsider. I don’t know if I should quit pre-emptively and gracefully before things get bad or circumvent my new bosses to voice my concerns to the CEO or what I should do. This is a long time client and I don’t want to lose them but it feels like the beginning of the end. Any advice?

5 Comments
2024/11/08
02:45 UTC

32

Agency owners - are you pivoting to embrace AI? If so, what changes are you making?

Hey everyone,

I’ve been running a web design/dev agency for over a decade. We specialise in more complex projects—think SaaS products, integrations, and web applications—rather than straightforward WordPress-style marketing sites.

Recently, business has slowed, due in part to economic factors, but it's also glaringly obvious that AI is already changing the playing field.

For any agency owners out there, have you started shifting your approach to address AI trends? Either by integrating AI tools or workflows, or rethinking what services you’ll focus on to keep competitive? I’m interested to know if it’s changing your agency strategy or the types of clients you target. If you’ve started pivoting, what impact have you seen so far, or what are you anticipating in the future? Which areas are you focussing on and what do you think your agency will like in 3 years time?

61 Comments
2024/11/08
00:47 UTC

1

Help Needed with getting Data Warehousing Leads

Folks,

We are an agency in the Data Warehousing / Data Engineering space.

Right now we have Google search ads only and nothing is working.

I am thinking of simultaneously

  • Running Google display.
  • Outbound B2B marketing using Apollo

CTR on Linkedin is very low so don't know what to do with it.

If anyone can help with B2b Lead gen it would be very helpful.

5 Comments
2024/11/07
21:13 UTC

1

Which authority you pitch your service in ecommerce industry?

Hey guys,

When you provide services to ecommerce industry, who do you prefer to connect with in order to pitch your service?

Head of marketing, Owner of store are some i think you should connect with.

What do you say?

9 Comments
2024/11/07
19:34 UTC

7

2 clients deep into my agency journey - need advice on next step

Started my agency in August, got my first client through an old coworker who needed help with her website. Gave her a really low rate to build her website and handle Google Ads/SEO optimization. Spent a ton of time (especially at the start) but got great results - she was super happy and left my first Trustpilot review. Currently have her on a marketing retainer but think I'm charging too little (400$ Google Ads, 750$ SEO optimizations monthly). What do you guys think?

Got my 2nd client through cold calling - did their branding/web design. The website came out beautiful honestly, really got to let my creativity flow on that one. He became my second positive review. I still have to do another meeting with him to see if I can get them on a marketing retainer.

So current situation is: got my agency website looking pretty sleek, with 2 solid case study pages showing off what I did for my clients. But I still don't have any real system in my agency. Nobody working for me yet and it's getting messy doing everything solo. Feel like I'm just winging it as I go.

Anyone been through this who could help me out? What's the next step? How do I set up a pipeline? How much should I be reinvesting in the business?

11 Comments
2024/11/07
18:54 UTC

3

Best way to find new businesses?

I'm wondering if anyone has some tips to finding new businesses opening up or just opened. 🤔

3 Comments
2024/11/07
17:23 UTC

9

I have 2500$ in open AI credits how can use it in getting more leads ?

I have searched through yt and everything is just bullshit or clickbaity..

Could anyone guide how can I build something which will generate me leads?

17 Comments
2024/11/07
14:19 UTC

0

Fitness Tips & Hacks

Hello Agency Owners,

How do you keep yourself fit and healthy while running a digital agency? Most importantly, how do you manage stress? What has worked for you?

Since COVID, I’ve noticed an increase in my body weight. I work out most days, but it seems like lack of sleep and a poor diet are the main culprits. How do you take care of your health while managing an agency on the side?

I’d love to hear about any daily routines, hacks, or practical tips that help you stay fit, manage stress, and balance your life. Sustainable and realistic advice is welcome—there’s already enough clickbait out there!

Thanks!

9 Comments
2024/11/07
12:32 UTC

4

Looking for a white label Bubble developer

We're a web design agency and have an active client looking for a Bubble developer to develop their app that we've designed. Please reachout!

8 Comments
2024/11/07
12:02 UTC

4

How to price webdevelopment-service?

Hi, I am new to this and have done some work for companies where I build them a website and optimize it. I am a bit unsure how I should price it, in what range, and what guarantees I can offer? For a new modern 4-5 page website for a company. what is a too low price and a too high price? I thought anywhere from 500-1500 dollars but am still unsure.

Secondly, for monthly partnerships, what are some pricing strategies and what guarantee can I offer rather than doing fixed fees? I thought about splitting up the project into key milestones like design, first draft, final polish, SEO optimized, etc. and charge at each key milestone and only move on if the client is satisfied.

Any guidance or help would be appreciated!

6 Comments
2024/11/07
11:50 UTC

4

What kind of agency are you running? One specialized service or multiple?

20 Comments
2024/11/07
10:11 UTC

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