Our agency focuses strictly on one type of local home-service business. And with all of our clients basically doing the same thing in their own market, we are struggling to create a blog strategy that is unique for every client.

How do you approach creating blog content that's valuable to their customers and also valuable to search engines when having multiple clients in the same industry?

Inspired by the inspired https://www.reddit.com/user/dave_ggm/ - was super surpised as to how many cold emails/cold calls resulted in new clients!

We are almost 5 years in business - we primarily get new customers from word of mouth and social media. The break down are as follows, as well as the pricing, bc why not

For more context: We specialize in Web Design, Google Ads, Local SEO, and social media management for local service-based businesses.

1. Roofing Company- prelude package $750/month - Instagram - reached out in like november, reached out again in january to move forward. This client has been a little rough to work with here in the beginning month
2. Generator Services Company - Sonata Package- $1500/month - Found us on tiktok. Submited a lead form through tiktok - i replied instantly and scheduled a call same day, the paid the next day. good client
3. Electrician Company - Prelude $750/month - TikTok ^ same business owner as above ( he has 2 businesses, called in 2 weeks after the first business to add this one in) good client
4. Engineering Consultant Company - Prelude $500 - Employee Referral. Employee has a contact that was interested in services. I think they met at a party lol. They found out about us several months ago but moved forward in January. i have yet to meet them lol
5. Detailing Company - prelude 500 - Found us on TikTok. good client
6. Detailing Copmany - prelude 500 - Existing client referral. good client
7. Roofing Company - prelude 500 - Found us on tiktok. good client
8. Detailing Company - 750 google ads only - Found our google profile page. They are located in dallas but somehow found our stuff in Houston. high maintenance client but so far very understanding, just has a lot of questions
9. Detailing Company - 350 google ads only - Existing client refferal. I also credited the client that referred this business bc they asked for it . good client but new to business, lots of questions

There's technically not a 10th yet, will upate once it comes through lol

Surprisingly, tiktok has been a good source for lead gen. I also go live a couple hhours a week which has resulted in some new sales as well, just not this month. But leads for sure

I also think we do a crazy good job at reaching out to clients as soon as they reach out to us. I'd have to say, no more than 12 hours pass between when someone reaches out and we send them back a personziled loom video. For the most part, we respond in hours

I am also working more on increasing the value on a per client basis. So we aren't accepting as many clients as we use to. We are quicker to turn clients away/refer them out if it is not a good fit

Explain to me how this guy runs a profitable lead gen service:

https://preview.redd.it/6f5wmyv67sfe1.png?width=982&format=png&auto=webp&s=b4b912c6540cb986707f8533ecbd8f481e517e84

Hi everyone. Has anyone got experience with LinkedIn ads/promoted posts as lead generation source for marketing/content/PR agency? I've seen some SEO agency do that but not sure it would work for a PR agency, for example?

Hey everyone,

r/agency has and will continue to be the most legitimate Agency sub in all of Reddit, in my opinion.

To continue this effort, we have revamped the rules a bit over the last couple of weeks. One of those rules is "No Low-Quality Content".

As mods and experienced agency owners, it's easy for us to spot this. It's the fake, inspirational stories people post about how they scaled their agency or helped their 30-figure client (sarcasm).

Some of these are legitimate. The majority are not.

Some of you have expressed you don't want to see these, others have expressed you wanted to see more of these.

All of the moderators here have agencies they run. Sometimes these low-quality posts might stick around for a day or two which is the timeframe that has the most visibility before we catch them and they are removed.

We want to give more knowledge to our users about who is posting what and the legitimacy of the people posting or providing advice in comments.

To do that, we have eliminated the self-assigning user flairs and replaced them with mod-appointed user flairs.

There are three of them.

You don't have to use them. You still may post whatever you like so long as it follows the rules.

Our hope is that the community can make better judgments themselves on the legitimacy of advice-givers before mods are able to step in and assess the legitimacy of certain claims.

This will undoubtedly upset people trying to exploit their anonymity for the purpose of personal gain and fake clout.

I hope this brings solace to those newer agency owners in determining who is worth listening too and who is likely a charlatan.

Below is a screenshot of the updated Wiki. Feel free to review it through the link as well.

I'm anxious to hear all of your responses.

**Note**

Self-assigned user flairs need to be manually removed one-by-one. There are now 43k members in this sub. This will be a long process to get those removed. For now they can simply be treated as legacy flairs.

https://preview.redd.it/iz5v0y36jrfe1.png?width=2081&format=png&auto=webp&s=519d1ba82855ae546cb77058557e07cc8abae5d8

From idea to launch, is it creating wireframes, gathering client feedback, working with developers, or managing updates after launch? what part of the process slows your team down the most? What are the challenges u face?

Hey All, So I have worked to reach out to cold prospects over the phone and email, about 700 people in total and I am just not securing customers.
I am just not too sure what it is that I am not doing correctly and I am starting to think that it could be something to do with my website perhaps? I have redone my own website 4 times now and I am just not getting people to close.

I have about 27 people that said that they are kinda interested and around 84 that said that they are not ready just yet, but when i try and follow up, people are either ghosting me or just not going ahead.

I was hoping that there might be some people in Australia that I might be able to connect with that might be willing to help briefly look into what I am doing to help me find what it is that I could be missing?

Just have this killing feeling that I am missing something. Not sure if this is anyone that would be willing to give me a hand though, I am really really badly in need to close some customers :(

I bought the $200 ChatGPT plan. What projects and task would you want to try. I'll test it out.

TLDR/ Hair salon owner had huge expectations and a little budget and I didn't value my time and expertise.

A hair salon social media management project, I was so excited about this. It lasted not even a week, gutted but also so relieved.

For €1000 I agreed to manage their Instagram but my first mistake was people pleasing on the introduction call. Where the salon owner said they'll also expect me to liaise with the videographer and with the hair stylists and delegate the work between them.

Honestly, I should have saw that as a red flag right away, for only €250 a week that's too much.

I briefed the videographer and the hairdressers as requested but then I was asked to reduce the size of my brief, that the videographer was only budgeted to do two reels and that anymore than that would stress out the hairdressers.

This stressed me because the owner told me their doing a sponsorship with a shampoo where they need to post twice a week and do one story.

She also asked me to post educational content, entertainment videos and increase their engagement. But how on earth was I supposed to do that with no content?

The videographer came back with the two reels yesterday and the owner was fuming at me. Saying that they're sick and need me to sort this out with the videographer that the videos were not high quality and then said that they were unhappy with my work because I hadn't posted anything yet.... I had only received these two seven second reels a few hours prior.

They went on to say that their tight on budget and asked how am I going to come up with content when they're only going to provide two reels a week and they expect four posts and five stories from me.... I'm not even in the same country to go and video this shit myself and this videographer has no association with me this is someone they've had working for them before I came in the scene.

So I emailed and offered to refund 3/4 of what they paid and explained they could keep all the reel ideas and campaign ideas I sent them and use them and that I'd post two stories I made and edited with the content I did recieve and will be happy to post the two reels the videographer does come back with but after that it's best we part ways because if we don't have enough content then the quality goes down and that reflects badly on all of us. I also don't want to take money off someone I don't think I can get results for and their expectations were in venus while the budget sat in mars, if you get my drift.

Honestly, the whole thing was a headache but i think I learned a lesson on value pricing. Starting out i was thinking i need to beg and barter to get people to work with me. But i should be confident that im providing a good service and people want to pay for that confidence and reassurance.

I dont think having a client who's trying to get the up most out of you for the least amount of money is good for business or my sanity honestly.

Anyone else relate to this? Or are you thinking you would have handled it differently?

Bonus info: these people had been a headache for months prior going back and forth on a website project but never committed, wasting a lot of time and energy.

If you use AppsFlyer to analyze the results of your campaigns and are having problems with iOS, I have a solution. In addition, if you use top-of-funnel events, there is also a solution to bring in better qualified customers.

I recently posted a question about niching down my software agency (huge thank you to the community for all your thoughtful responses!) and updated our homepage.

Here’s what I’m looking for feedback on:

• Does the messaging clearly communicate our offering?
• Is the offering compelling?
• Are there any red flags or areas for improvement?

www.brewerdigital.com

Thanks so much in advance!

So i recently posted here: https://www.reddit.com/r/agency/comments/1hzsw7r/failing_fast_when_is_the_right_time_to_quit/

I wasn't sure whether to quit my agency or not...... I've decided to give it 6 more months working 20-30 hours a week on it. My expectation is simple, 1 NEW client on a retainer. I currently have a couple clients and get the odd referral, so I just need one more to make it work.

My plan:

1. Build a community of founders in my niche. Here I'll post weekly videos on market expansion (my area of expertise). Will also do events on networking, fundraising, product - with guest speakers. This will be top of funnel for me.

2. Go all in on one service. I'm going to go all in on offering market expansion and only market expansion. Before, I offered marketing strategy, data analytics, user research and so on. I did them all very well but it was hard to communicate my value.

3. Hyper personalised outreach using cold email and linkedin. I'll be targeting CEO/CRO/Head of Sales. Also, I'll target agencies who offer complimentary services to partner with.

4. Attend networking events to meet founders in my niche.

Also, I've done cold outreach before, but at scale, and it got me a few meetings, but I've found hyper personalised, but less quantity works better. So will be focusing on personalised outreach.

If you were in my position, what would you do? Or any critiques of my plan? Or any general thoughts and ideas?

Thanks!

How do you find clients who will give you high margins on your work? I started my software agency in mid-2024 and while I’m super busy with client work, I’m not making as much profit as I’d like because my employee costs are relatively high compared to what I’m earning. But of course once I raised my prices I started to lose some deals purely on the purely on the price point. Should I be ok with not making as much profit to land a client then raising prices later? Alternatively, maybe there are ways to get more output out of my engineers for the hours they bill (I pay them all as contractors). Curious how people approach this problem.

Hi everyone,
I’m curious about how you handle client onboarding in your agency. Do you feel like your current process is smooth, or do you run into any challenges like:

• Collecting the right information/documents from clients.
• Miscommunication or unclear expectations during onboarding.
• Losing time on repetitive tasks.

What’s your biggest frustration when bringing new clients on board? I’d love to hear your experiences and pain points!

I'm primarily a paid search person with some FB Ads experience. We've got a local business client where we want to incorporate videos into the FB ad strategy. They already have some great organic video content but it needs editing and we'll need to produce more. I intend to hire out to a video editor contractor overseas.

Expected monthly adspend is probably $2k-$3k.

How do you go about pricing the video editing side of this into your monthly mgmt fee?

My fee is usually $1,200/month for FB ads but that's only with a couple videos at most.

My posts are instantly removed for some reason. No idea why.

What kind of rules does this bot have and how am i breaking them?

Every single one of my websites—and ALL of my clients’ websites—no longer have images. Just gone.

Including the ones I’m running ads to. So yeah, I’m literally flushing money down the drain because the broken look of the sites makes people click off immediately.

Add this to the ever-growing list of GHL headaches I’m already dealing with.

Oh, and let’s not forget the 15 minutes I wasted waiting for the page builder to load this morning. I’ve got blazing-fast internet, tried multiple browsers, restarted my computer… but no, the only solution was to sit there.

I'm going rope shopping this afternoon...

TO THE TEAM AT GHL: We get it—new features are exciting. But please, for the love of everything holy, fix your existing product first. Make it fast. Make it reliable. We don’t need shiny new toys if the core stuff doesn’t even work.

Rant over. Thanks for coming to my TED Talk.

I own a small agency in Denmark, doing organic social media management. We provide content production, content scheduling and community management. We don't deliver bad results but neither the best. Get around 10.000 views for tiktoks and have scaled facebooks from 0 followers to 1k+ in a couple of montls with high value local followers. We also don't charge that much only about 1k$ per client.

I've seen many cases for my clients where they would benefit from additional services, like dentists having an old website and not doing any digital marketing. I'm also not sure how many leads i'm getting them organicly but they're all very happy with our services.

Question is if i should stick to only doing social media management or expand the agency. It would mean loosing the specialization and niche, but that we could offer more and better services for our clients. What do you guys think?:-)

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Hey guys, designing a solution for branding here. I was wondering how AI can help in the branding process. True, branding is creative work but just as something to start off with. Please share your thoughts in this form below, It'll really help. Thanks

https://docs.google.com/forms/d/e/1FAIpQLSdPGAr_zsPeRibVIpJFaVFFRlZI_MgqOLkXkduNRerjTj2Ndg/viewform?usp=dialog

Agency owners, what is the industry standard for billing your clients?

I've mostly worked with individuals and small clients, used PayPal, Stripe, ACH, direct deposit, but still don't know what mid-sized clients usually prefer for services like web development, copywriting and consulting?

I've seen some contractors warning against Stripe saying that it's not really a good fit for highly customizable services since they can be afraid of potential chargebacks and disputes when there is no clear product / content access being offered.

When I started my company, I thought I had it all figured out. I was wrong.

The first version of our content writing service looked nothing like what it is today.

Here's the truth: I was terrified to pivot. The thought of admitting my initial approach wasn't working kept me up at night.

But that's exactly what startups are about - evolving, adapting, and sometimes completely reinventing yourself.

The moment I embraced change, our business transformed. We doubled our client base in 3 months by completely restructuring our SEO content strategy.

Your business model isn't set in stone. Your marketing strategy isn't sacred. And your "perfect plan" might be the very thing holding you back.

The real question isn't "Should I pivot?" It's "What am I afraid of losing by not pivoting?"

Don't wait until you're forced to change - by then, it might be too late. Take 30 minutes today to honestly evaluate what's not working in your business and what needs to shift.

I have been trying to learn about how to build and deliver AI services to businesses but I have no idea where to look for resources. Most of the Youtube tutorials are just a guy sitting in a desk talking and talking over and over without getting into the actual details. Like yes I understand that workflow automation is a great service to sell, but how do you build it and deliver it?
I have a computer science background and I still find this agency process a little confusing since I am still new to this. What guides/tutorials/channels do you guys recommend so I can get a deeper understanding of how to build and deliver AI services to my customers?
Thank you!

I'm trying to niche down with my video editing agency.

Problem I'm going through is that I have current on going clients from two markets

Cinematic Documentaries
Content Creation

Thing is, I really enjoy working on the two, Content Creation (Gaming, Vlogs ETC) and Cinematic Videos.

Is it possible to pull of a successful agency that does the two, or it has to be just one?

I learned this lesson the hard way last year.

Hired my best friend to help scale Contntr's content operations. Seemed like a no-brainer at the time.

Three months later, we weren't speaking to each other.

The problem? When performance issues came up, our friendship made it impossible to have those tough conversations. Every feedback session felt like a personal attack.

Business decisions became emotional decisions. And that's a recipe for disaster.

Now I have a strict "no hiring friends" policy. It's saved me countless headaches and preserved relationships that matter more than any business opportunity.

Want to maintain both successful relationships and a thriving business? Keep them separate.

Your business deserves professional relationships built on clear expectations. Your friendships deserve to exist without the pressure of performance metrics.

Looking to scale your team? Start with this: Write down your non-negotiable hiring criteria before even looking at candidates. It helps remove emotion from the equation.

When I first thought about growing my digital marketing agency, I figured it was all about signing more clients and hiring more people to handle the extra work. But I was wrong. The real key to scaling is working smarter—by bringing in better clients and hiring the right team, not just expanding for the sake of it.

My Journey: From Freelancer to Agency Owner

I started as a freelancer, taking on small projects for local businesses. Over time, I built a small agency, then found my niche, and eventually expanded my services as I grew more skilled. One thing I’ve learned along the way is that real growth isn’t about how many clients you have—it’s about working with the right clients who match your goals.

Focus Your Services to Attract Bigger Clients

Trying to do everything for everyone doesn’t work. To grow, you have to get really good at what you do best. When you consistently deliver great results, people start seeing you as an expert in your field. That’s when you attract bigger clients who are willing to pay more for your skills.

For example, I started out offering general digital marketing services. But when I focused on perfecting SEO and Conversion Rate Optimization (CRO), I began attracting clients who weren’t just looking for basic help. They wanted experts who could help them grow in a big way—and they had the budgets to match.

Why Clients Who Outgrow You Are a Good Thing

One of the coolest parts of scaling is seeing your clients outgrow your agency. When you help a client’s business take off, two things usually happen:

1. They refer you to others. Word-of-mouth from a happy client can bring in even bigger clients.
2. They come back later. Even if they move on for a while, they’ll remember the value you brought. When they’re ready for bigger projects, they’ll often return to you.

Build the Right Team for Growth

Scaling isn’t about hiring a huge team all at once. It’s about being smart with who you hire. You need people who can fill gaps in your skills and make your agency stronger.

For example, if your agency is great at SEO but weak in paid ads, hiring someone who specializes in PPC (pay-per-click) ads can help you expand without losing focus on what you’re already good at.

What You Need to Know About Scaling

Here’s what I’ve learned:

• Quality beats quantity. More clients don’t always mean more profit or success.
• Specialize. Focus on becoming the best in your niche to attract bigger budgets.
• Let your success speak for you. Clients who see results will recommend you to others.
• Hire smart. Build a team that adds value, not just headcount.

Scaling a digital marketing agency isn’t about working harder—it’s about working smarter. By focusing on delivering real value, targeting the right clients, and building a skilled team, you can grow sustainably and position your agency as one of the best in the business.

When I first started out, I was charging just a few hundred dollars a month for my services. Back then, I was happy to get any client who was willing to work with me. But as I gained experience, refined my skills, and started delivering serious results, I realized I needed to set a higher standard—not just for the work I provided, but for the clients I worked with.

Now, I require at least $10,000 per month for most of the projects I take on. This wasn’t an overnight jump—it was a process of proving my value, building a reputation, and aligning myself with clients who understood the ROI I could deliver. Scaling isn’t just about charging more; it’s about offering more value, working with businesses that have the budgets to invest, and positioning yourself as a premium service provider.

Happy to answer any questions

Hi all,

I run a small mobile app dev agency with 2 mates. We’re looking to expand the team and my uni school (alumni for 2-3 years) reached out to offer to take interns. We accepted 4 dev interns for a 4 months full time internship.

Does some of you have got experience getting interns (or an internship) and what are the main things to take care of ?

Here’s my questions:

• how to bring them the best learning experience ? I was thinking 1 month of upskilling with a dev course and the guidelines on pattern and architecture we use, and then 3 month of hands-on projects
• how to manage interns effectively, how many times a week should I check with them ?
• should they work on separate projects or is it a good idea to pair them in groups of 2 to work together on the same project ?

All in all, I’m quite inexperienced managing intern so any advice on how to make it the best experience for them, to potentially hire them after, is more than welcome.

Thanks

Agency owners, I’m curious about your experience in today’s market.

With the rise of advanced AIs, low-cost resources, and automation tools, is it still as easy to get leads in niches like:

Website development

Content creation

Copywriting

Lead generation

List building

These services feel increasingly commoditized. Businesses can now DIY or use tools for much less cost, which makes me wonder if these niches are still as healthy and lucrative as they used to be.

For those running agencies in these sectors, how are you staying competitive? Are you still able to generate consistent leads, or has the market become oversaturated and challenging?

I am only getting my lead gen agency started, and I'm worried about the future. What if cold email dies next year? How can I scale my agency? What's next for me? This is the only thing I'm relying on for income and I have no idea what to do next if this dies down. I need your inputs.

Curious people's thoughts on traditional transparent pricing models similar to SaaS?

As an idea, I was thinking about creating 4 levels based on the number of pages a potential customers website currently has via their sitemap. And of course regardless, they can still reach out for custom pricing.

They can see the pricing, but they have to enter their URL before checkout to confirm size. If for whatever reason the number is an exorbant amount, we will ask them to schedule a consultation or email follow-up. At this point, we will have captured contact information already for us to be able to reach out, such as if they have no sitemap or have several corrupt ones.

The thought is for each of the different sizes, they can simply select which of the primary six or so services that they would like, so basically a la carte options on a SaaS model based on size of their current websites.

As an example, the categories could be 1-10 pages, 11-40 pages, 41-100 pages, and then require custom pricing for 100+

Then they select the services like SEO, social media mgt, ppc ads, and other services. Thoughts?