/r/advancedentrepreneur

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A community for established entrepreneurs to share tips, tricks, and fundamentals on growing your business to the next level.

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/r/advancedentrepreneur

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4

A major hotel has asked to partner, what insurance do i need?

Hey all!

I have a romantic room decorating business that focuses on decorating hotel rooms. A major hotel just asked to partner with me and my team and to send partnership information for hotels.

For one, it’s a small business that has an LLC. It’s really just me doing all the decorating as it’s a good part time side hustle. I would assume i would need to begin hiring some workers if the partnership follows through. (Should i mention this to the person that reached out?)

Two, i know that i need at least a general liability insurance. Is there other specific insurance that i would need for major hotels?

Three, is there anything else i should possibly send to the person aside from a service agreement and insurance that my business has?

Thanks in advance. If you have any other advice, please let me know!

2 Comments
2024/05/16
03:15 UTC

0

Trump Tax Cuts - How much will my tax increase in 2025

Does anyone have a chart showing how much taxes will increase if the TTC is allowed to expire?

One example is that the standard deduction went up from 12,000$ to 24,000$

But what is the TOTAL effect by income level

0 Comments
2024/05/15
20:58 UTC

6

Advice needed: how to get customer #2 for my B2B startup

I have a background in mathematics and computer science.

I’ve built a receipt text extraction API. A friend of mine is helping me and has committed to be my first customer when I release it (he’s not happy with accuracy and cost of current provider).

It’s 1/3 of the price of current offerings (at $5K per month for a few million receipts). It’s roughly comparable to / slightly better in accuracy of transcription.

It’s at a point where it’s close to being ready to release. This week I will be doing proper benchmarks running my system against the competitors on thousands of receipts to benchmark accuracy in a statistically robust way.

Within the next few weeks, before I release, I want to start selling to more customers or at least have a clear plan for how I will get customers #2, #3 and #4.

What would your sales plan be?

I’m currently thinking about cold emailing the 1000 or so customers of current providers. Is this a good idea? What would you put in this?

What kind of sales cycle should I expect for this kind of software?

5 Comments
2024/05/15
09:49 UTC

1

Looking to connect

Hey all, I am going into my senior year of college and have delved deep into entrepreneurship / startups. As much as I would like to start a company, I don't have the groundwork / foundation I would like. I am a disciplined learner, critical thinker, and problem solver. If anybody would like to connect I am interested in diving deeper into entrepreneurship in any way I can, I am happy to do free work for learning purposes, bounce around ideas with young founders, etc.

4 Comments
2024/05/14
22:26 UTC

3

Can we approach customers with MVP?

In an entrepreneurship course from HEC Paris, they recommended having confidence in sales call and quoting a higher price. At the same time in YC startup school, they recommend getting customers by just building the MVP.

Follow up questions: With MVP should we approach new customers?
what should be the pricing strategy?
Since this will be just at MVP stage, how can we showcase the USP of the product?

Any advice or experience will be of very helpful!

4 Comments
2024/05/14
12:13 UTC

1

Business newbie here looking for some business tips and wanting to hear your stories !

Hi guys, I'm 26, currently working as a civil engineer in Australia, and last year I started a business with a mate who is currently working as a commercial pilot. So, we've been working full time for around 2 years now, and quickly found out we wanted more freedom. Since we are both interested in entrepreneurship, we decided to "give this thing a go". 

According to some YouTubers out there, the best way to start a business is to think about the problems you've solved in your past and make a business solving that problem for other people going through the same struggles. So, the idea we had was to help international graduates land full-time employment through our coaching program. I was an international student my whole life, and I also struggled to land a role (due to visa issues, lack of work experience, etc.), so I thought there were definitely people out there who needed help. After doing a bunch of research and looking at similar businesses that are already operating, we built a program similar, better, and cheaper. Since then, we've worked on it for a year now, until last month when we decided to quit.    

So Here's why: 

We've had around 10 students so far. And the results were great, we got good testimonials and we actually felt fulfilled helping these people out. One of our students couldn’t find employment even after 5 years from graduation and we helped him land his first engineering role. But despite all of these we found out two things.  

  1. Most of our prospects couldn’t afford our service. 

 The people we were targeting mostly worked in restaurants, retail, petrol stations, and drove for Uber. I don’t want to sound rude, but we were trying to sell a costly product ($1500 for our program) to people at the lower end of the socioeconomic spectrum. We learned sales along the way. We reached out to hundreds, or even thousands, of people on LinkedIn. We offered them a free first lesson or tried webinars, and we had people attending those.   

However, all the responses we received were, "I can’t afford it now." We really did blame ourselves for a long time, saying "we suck at sales." But to be absolutely honest, we accepted that these people could not afford it. We even offered installment payments (payment divided into 4). But thinking now, since a lot of them earn around $1000 per week, and with paying rent and other expenses, we found out that most of these people did not have the money to join. Many of the students who joined us were either married or living with their families, which helped them to afford our program. 

  1. We weren't enjoying the business.  

We learned an important lesson. That your personal purpose needs to align with your business's mission for you to work through all obstacles. We learned that a business is not easy, it requires a lot of thinking, problem-solving, and hustle. And we are fine with those, but the issue was that coaching international students to help them with employment wasn't the right vehicle for us. To be honest, we didn’t really care, and it seemed like we just wanted money. I think this was the biggest reason why we failed. We weren't getting clients, so we had to figure something out, but since we weren't enjoying the process, we burnt ourselves out, and it just became a chore we had to work on after our full-time job to finish off the day. 

So Now:  

We now want to start something new, something we are passionate about, something we enjoy even when we're eating shit. And we figured out that it was going to be something related to entrepreneurship. This guy on YouTube, "The Starter Story" Pat Walls, is our big inspiration. So we are thinking of starting a YouTube channel similar to his, sharing stories of different entrepreneurs out there. 

But to be honest, we are so stuck. We don’t really know if we are going in the right path. Whether this is all a pipe dream? So I just want to know, or get some tips. How did you guys get started? Any tips would be greatly appreciated. 

Thanks !  

1 Comment
2024/05/14
11:43 UTC

33

Lessons learned as an entrepreneur (what really goes into growing your brand)

Starting my own clothing brand was a real plunge into the unknown. Ever start something big and think, "Well, this is harder than I thought"? That was me, every day for the first year. I began with more enthusiasm than strategy, armed with a belief that ‘passion conquers all’. (Spoiler: It doesn’t. You need a plan.) Here's what I've learned from building my business from the ground up:

  • One thing about business—it’s never static. Early on, I launched a product line that flopped so hard it could’ve made the ‘Top 10 Entrepreneurial Fails’ list. It taught me to pivot fast and listen even faster. Adapting isn’t just about new ideas; it’s about shedding old ones that don’t work.
  • Customer Engagement. Listening to my customers. I mean really listening, not just nodding along while mentally rehearsing my next pitch. Feedback is gold, even when it’s tougher to swallow than overcooked steak.
  • Designs. Oh boy, did I have ideas! Initially, I thought every design I dreamt up was a hit—until reality checked in. I soon realized the power of audience interaction; I started conducting polls, gathering feedback directly on social media, and iterating designs based on what people actually wanted.
  • Developing a community around your brand can provide invaluable feedback and foster strong customer loyalty. A loyal community not only supports sales but can also act as brand ambassadors, spreading word-of-mouth endorsements.
  • Quality cuts through the noise. I learned to focus less on how often we launched and more on what we launched. Quality over quantity meant transforming our products from ‘nice-to-haves’ to ‘must-haves’.
  • People connect with stories, not sales pitches. I learned to weave our values and visions into our brand narrative. When people see why you care, they care about what you see.
  • My go-to resources: shoutout to Canva for making my design ideas look professional (and saving me from my disastrous Photoshop attempts), Boost App Social for being a lifesaver for our social media efforts, and a solid CRM for helping us manage customer relationships effectively. I've also relied heavily on Mailchimp for keeping our audience engaged through email marketing.

Every day, the dream gets clearer, and the path gets a little less intimidating. Remembering ‘why’ you started is your anchor. Keep pushing, keep innovating, and, most importantly, keep enjoying the ride. What’s in your survival kit? Let’s learn from each other because, frankly, the entrepreneurial path is too wild to walk alone.

12 Comments
2024/05/13
14:03 UTC

7

The second easiest way to increase revenue by at least 10%

I've personally set up email flows for at least 50 brands and SMS flows for at least 30 brands. This post is a sequel to my last post where I told you exactly how marketing agencies set up email flows for brands that do 30k-50k per month. But this time, I will share how I set up SMS automation for brands that do 30k-150k per month.

Disclaimer: Brands doing less than 30k a month often don't need all of these automated text messages set up, they can focus on abandoned cart, welcome series and browse abonnement emails while still pulling in similar numbers on the backend. Brands doing more than 150k a month will need more in-depth SMS flow work but I can expand on that in another post.

Here's the breakdown:

WELCOME SERIES:

  1. Thanks for signing up! Here’s ____% OFF your order
  2. Don’t forget to use your discount code, we’re selling out fast!
  3. (General shop now sms message)
  4. BIGGER DISCOUNT

ABANDONED CART:

  1. You almost forgot this!
  2. (Reminder + discount code)
  3. Check out some of our reviews
  4. We’re almost sold out (BIGGER DISCOUNT)
  5. We’re almost sold out reminder

BROWSE AB:

  1. Did you see something you liked?
  2. (Reminder + discount code)
  3. Check out some of our reviews
  4. We’re almost sold out (BIGGER DISCOUNT)
  5. We’re almost sold out reminder

WINBACK:

  1. It’s been a while since we heard from you, here’s a gift (CODE)
  2. Are you still interested in our product
  3. (OPT-OUT OPTION)

UPSELL/CROSS-SELL

  1. You ordered _____ last time, check this product out you may like it as well
  2. (DISCOUNT ON NEXT ORDER)
  3. Leave a review

I wish you all the best of luck while setting this up in your store. I will always suggest setting up email flows first because they are cheaper and more effective. But with that being said SMS marketing can still easily add 10-15% in revenue to your existing sales so it's worth a shot. Hope you guys enjoy this post! if you're a marketer feel free to add what you'd do differently when it comes to SMS flows.

3 Comments
2024/05/12
03:14 UTC

3

How to generate leads (online retailers and ecommerce)

Hi Guys,

just wondering if there a best way to generate leads? My potential customers are online retailers and ecommerce businesses. Is there a directory or registry where retailers are obligated to register?

5 Comments
2024/05/10
18:53 UTC

1

Seeking feedback on an idea: Time-restricted fitness studio memberships

I am thought experimenting an idea that builds on the class workouts that require reserving a time in advance. In short, I would serve as the platform middleman and the concept ideally yields a win-win for consumers and gyms. Let's call it ABC Company for the sake of explanation. And, while there is another company that rhymes with SassGas (lol) is operating in this space, the time-restricted model outlined below would be out differentiator.

Effectively on the customer offering side, they would choose one or more (but probably just one of the plans), names and times are illustrative:

  • "Riser" would be limited to reserving a class at a local fitness studio that start between 5A to 7A

  • "Lunch Break Warrior" 11A to 1P

  • "Happy Hour Hero" would be 4P to 6P

  • "Last Call Lifter" would be limited to the last two hours of classes a studio offers

The studio could choose to make one or multiple types of these plans available to ABC as an offering to the end-user.

Customer Upside:
The upside for the user is that you might be limited to working out in the mornings before work, so you don't want to pay for an unlimited class pass that mostly goes to waste or a limited visit pass that might only give you 1-2 workouts a week.

Studio Upside:
The upside for the gym is that you reach an "in-betweener" user where you could charge them a figure that falls between the unlimited and the fixed quantity class pass. And, second, assuming you have lots of openings during your evening classes, the revenue from the Last Call Lifters would not come at the expense of overburdening the more popular times that you don't need a plan for. ABC Company users would be billed by ABC Company directly, and we would pay the studios. The studios would need to provide log-in credentials to their platform so the Users can reserve classes.

Monetization:
The first monetization path is the arbitrage i.e. billing a customer $15 per class but buying it from the gym at $10--naturally this requires a sizeable volume of users to make it worthwhile. The hook we have is the time-specific plans, and that lends itself to a better pricing model than they might find on the competitor's platform. And while the "credit" system works as evidenced by their success, some people find it confusing because each partner-studio has different credit requirements, on the studio side, my thought is if you can offer a guaranteed revenue figure to gyms, you can negotiate better pricing. Also, ABC Company is targeting different type of user one that isn't necessarily looking to try different types of studios every week, but rather our user likely to be loyal to a specific studio because it's close to where they live or work.
Feedback please?

1 Comment
2024/05/09
17:48 UTC

1

Need some advice :)

Hi guys! So I'm an industrial designer and I got a really good idea for a buisness to start. The problem is, the buisness resolves mainly around an app.... I have no idea how to make one. I can throw together an app that technically works but if I need to do anything else I'm in over my head. For someone who's in college with a tight budget, what would you guys recommend I do? How do I find an app programmer? Is there anything I should do before that so they don't steal my idea? Legally? Or anything else? Thank you so much guys :)

3 Comments
2024/05/08
19:09 UTC

5

Someone built my idea!

One thing that I see a lot from founders, maybe especially indie hackers, is that somebody might have a great idea one day and just feel like this is something they want to build. Maybe even start building it a bit.

But some way down the line, they choose to do a quick Google search and realize that – oh shit – somebody has already built this and they're just so much further along and there's no way to catch up. So screw it. Why even bother?

I just wanted to offer my perspective on this. I think it's really instructive to look at two companies, and those companies are Loops and Resend.

What you'll see is that both of these companies are actually backed by Y Combinator, and they both do marketing and transactional email.

You could say that these companies do the same thing. But just by looking at their landing pages, you can see that what mainly differentiates them is not specifically the job or the task that they're helping companies do, but rather who they are helping.

In the case of Loops, they help modern software companies, and you can just immediately see their whole design speaks to this. It's light, and if you scroll down a bit, there's a lot of focus on the UI – they even have some no code tools to let you design your emails.

But if you have a look at Resend, it's clearly for developers. It's dark, it looks like it gives secret super-powers, and of course has dark mode for developers. And if you scroll down a bit, you'll see that they choose to focus on code exampels right from the start.

This is just something that I think it's really important to remember – that even though other people or other companies out there are working on the same particular problem that you are, that doesn't mean that you can't focus on a particular type of customer and just do a way better job.

I can guarantee you that there are some people that will look at these two companies and just say immediately: This is the one that I want to go for. If I'm a developer, I'll almost certainly go for Resend. But if I'm working in marketing in a software company, I'll definitely go with Loops.

So I just want to say: Remember this and to not only think about the problems that you want to solve, but also who you want to solve it for. And if you do that really well, you'll be just fine. There is just so much room in the market.

5 Comments
2024/05/07
19:08 UTC

3

Young and hungry! Looking for advice on the package printing industry.

I AM LOOKING FOR ANY ADVICE, TIPS, THINGS I SHOULD FUNDAMENTALLY KNOW, SITUATIONS TO AVOID, ETC

I want to start a business and package printing. It’s a growing industry and ripe for vertical integration. (marketing services, design services, creative content production…) My plan is to leverage reels/ short form on all social media platforms and post appealing to the eye content; cold calls, and DM; raffles for free services; Attempting to become an authority figure and provide value in multiple Facebook groups.

I will need to rent a space. Purchase printing and dye cutting machines.

I am going to bootstrap all roles of the business in the beginning. I have 25 to 30k to put into this. Willing to use SBA loans or creative financing methods if I need more capital. I don’t want to sell equity.

Should I start off with a specific niche? (cannabis, packaging, boutique, food, products, coffee, cosmetics, supplements., etc)

I have spent countless hours researching business models, industries, and opportunities. This is where I have landed and I am making this the venture I will pursue for the next 10 to 15 years.

I AM LOOKING FOR ANY ADVICE, TIPS, THINGS I SHOULD FUNDAMENTALLY KNOW, SITUATIONS TO AVOID, ETC

2 Comments
2024/05/07
06:39 UTC

2

Seeking Advice

My co-founder and I are building a B2B SaaS product. We're developers and need guidance on Marketing and Sales. Is it advisable to partner with an independent Marketing and Sales professional? If so, how do we find one? We're open to suggestions on making such a partnership work.

10 Comments
2024/05/02
03:42 UTC

1

Any feedback appreciated

Hi fellow entrepreneurs! I am not sure if this is the right place to go but I've been researching where I could post for feedback and it seemed this may be the correct forum. I have a product idea and want to test the market. This is a legitimate idea that I feel will add value to this thread so others can learn the demand of products like mine.

It is called Vital Power. Think of emergen-C mixed with protein powder. I have yet to find a protein powder blend that also targets immune health. I think the gym-rats out there would really appreciate this innovative form of protein powder that solves two problems in one powder.

The distribution would consist of 20 packets for 17.99 (.90 each). Very affordable product that can hopefully compete with others on the market.

If you could provide any feedback positive or negative that would be greatly appreciated! I'm not looking to promote, I just want to know if this could potentially work.

2 Comments
2024/04/28
20:03 UTC

3

How to make a Good Email/SMS Pop Out

Emails are the backbone of your site, my last post literally shows exactly how to structure your automated flows. I got a bunch of questions asking "How do you get the emails?". Well, the answer is, if you want to do B2C email marketing correctly, you're going to have to collect them. There are tools that some brands use to identify site visitors even if they don't opt-in, but this post will focus on what you can do on the front-end. 10% of your stores' sales can easily come from your pop-out and the very first email you send. So don't take this lightly.

So I put together a list of things you can do to collect email in the most optimal way.

Here's some tips:

  • Use large bold simple text. For example I split tested a bunch of different copywriting across at least 50 stores. For some reason " DO YOU WANT 15% OFF? " was consistently one of the best performers.

  • Make sure there is a time delay on your pop-out. Anywhere from 20 seconds to 50 seconds seems to be the sweet spot. Longer delays typically work better on higher-ticket stores!

-The submit rate difference between a 5% discount and a 10% discount is huge. But the discount between a 15% discount and a 20% discount is minimal. With percentage discounts, the sweet spot is between 10-15%.

-If % based discounts don't fit your pricing model. Most of the time, a "Free Gift" will get you more emails than a flat $value discount. But, The flat rate $value discount available on all orders over x$ will get you more purchasers right away. If your welcome series email flow is good, (shows social proof, info about the brand, and creates urgency to make a first purchase) I'd suggest going with the "Free Gift" approach, or at least trying it out.

  • Switch from a pop-out to a fly-out. This is essential especially on mobile, it's way less invasive. If you cover someone's entire screen with a huge pop-out, they will be more likely to close it. Sliding into a corner or out of the bottom of the screen with a clear offer will give you more optimal results.

  • If you use a time delay also include a pop-out with exit intent.

-Also include a pop-out when someone scrolls passed 80% of the page.

  • Don't give the discount instantly. Force the customer to open the email you sent them, confirm their subscription, and then receive the discount. This will help your deliverability, the accuracy of the data you collect, and boost the health of the domain that you send from.

Here are some benchmarks:

  • Aim for 7% submit rate

-Anything below 7% isn't ideal

-Anything below 4% is a sign that your pop-out has issues (could also hint at landing page issues)

-Anything above 10% very good

Final thoughts: Keep it simple, have an incentive, make it non-invasive & test it.

0 Comments
2024/04/28
05:31 UTC

5

Determining appropriate sales metrics when pay is guaranteed but employment is not full time

Hi, I'm back for more advice! Got my salesperson!

I am in B2B with a big ticket (10k plus) product with an incredibly long sales cycle.

I have hired a seasoned sales person and I need to create target sales metrics. He started a month ago with a handshake and no contract (big mistake, I know- trying to fix it for subsequent months). Due to the long sales cycle, for the first few months, He is guaranteed pay (a substantial amount). The problem is we did it without a set of target metrics.

He is not full time and never indicated he would be and there was never an assumption about the number of hours he would put in. The only thing set so far is that is to reach out to 40 of his own contacts per month. He will work all inbound leads (there are only approx 4-10 per week). The sales cycle is VERY long. Current initial goals do NOT include closing a sale. They are simply to book meetings and generate proposal requests.

The proposals are FREE AND one of the products we are offering is a FREE profit sharing option with our product, with no strings attached.

So, at the most basic level, I am asking him to reach out to 40 people he personally knows, (plus X other people who should also be interested), and see if he can get them to request a meeting or proposal to get something for free that generates income for them. This should be EASY. He is a seasoned salesperson.

He IS guaranteed pay, He is an older guy and does not work fast. I’m going to assume he will work about 15 hours per week.

I will provide a full pipeline of cold, but industry qualified leads and start with 1 automated email to all (currently 900 in pipeline) which he will follow up with calls and emails. He is required to be available daily and return emails and calls promptly during business hours.

What do you think are reasonable metrics for:

Weekly (separate for his leads and my leads)- remember I am paying him no matter what.

Outbound Emails, Outbound Calls

Monthly - Booked meetings/ Proposal Requests (his leads/ my cold leads)- remember he is working with at least 40 people he knows per month offering something for free that makes them money

0 Comments
2024/04/27
22:08 UTC

3

I’m kinda freaking out

Hello everyone, I'm a freelancer offering a service and I'm feeling desperate for advice. Clients seem interested at first, but then disappear after some initial discussion. This pattern keeps repeating and I don't know what to do. It's only been a few weeks since I started reaching out to clients, but I would appreciate any help and advice on how to improve my sales strategies. Please, if you have any insights or tips, I would be grateful for your assistance. Thank you in advance!

19 Comments
2024/04/26
05:42 UTC

1

Give me some digital business idea like blogging and e-commerce. I will choose appreciate business for you.

World rapidly upgrade digitally fromhumans. So today need a digital business. I haven’t business idea. But i know how to marketing any digital business.Everyone give me some unique business idea. And give you appreciate business on your market.

0 Comments
2024/04/26
01:48 UTC

2

Equity allocation & confirmation issue (startup co-founder)

Hello Reddit, I would appreciate your thoughts on the matter below.

Husband is a senior software engineer. He left a very well paid position to work for this startup founded by a wealthy businessman he knew from his previous company. It’s a cool concept with what they think is solid potential to turn into a lucrative product. Hubby’s thoroughly enjoying the work and has a good working relationship with his boss and the other teammate. The problem I see is, he's interested only in the tech side of things and some other business fundamentals have so far been put aside.

The spoken agreement was, for the first six months he’d work 20 hours a week for half of his usual hourly rate and earn the rest in equity. It was supposed to be him and two other people, getting 12% equity each. (One of them gave up early on and the other person is still involved, but is putting slightly fewer hours than my husband.) The majority of the shares would obviously go to the founder, plus some other smaller investors would get a few %. Obviously the 12% for him and the other two was discussed at the start, when they thought all three co-founders would be pulling equal weight.

What I’m concerned about is, it’s been almost six months and my husband doesn’t have his equity share in writing, he’s not even sure what it is/should be exactly, and he is reluctant to ask or negotiate because he thinks it will make him seem distrustful. He tried to bring it up a few times, but the boss essentially deflected, said it’s all going to be sorted etc. To be completely honest, I’m not even sure if the company has been formally founded (although my husband is getting paid for his work regularly).

Neither of us has much business acumen, but I am feeling increasingly concerned about not having enough clarity on where this is going, and want a guarantee that hubby will have his slice of the pie if the company makes it. He's effectively been taking a pay cut for half a year now, and I want to know he's done it with a calculated, clearly defined risk... Apparently the boss is planning to start getting some investors on board soon, and I worry about how they’re going to go about it before the co-founder equity split is defined.

Are my fears unfounded? How would you approach this situation in our shoes? Where can I go to learn more about this kind of stuff? Thank you.

4 Comments
2024/04/26
00:58 UTC

1

HTV TYRE SHOP

HEY y'all since I started a tyre shop I had no idea how hard it is to find clients so far I only have one client and he only pays on credit and by the time I get my profit it has already been all used up on food n gas, what can I do to broaden my clientele

0 Comments
2024/04/25
14:43 UTC

1

Where do growing/scaling business owners or teams hang out?

I’m looking for some suggestions for communities (paid or free) where genuine scaling or growth stage people mostly hang out online as my services mainly cater to them and I want to understand them more.

I know this that this sub is one potential place but its a mix of already growing vs wanting to grow.

I’m looking for more concentrated groups or forums. Suggestions highly appreciated.

11 Comments
2024/04/22
02:59 UTC

14

The easiest way too increase revenue by 15%

I've personally set up email flows for at least 50 brands. I am going to share how I set up email automation for brands that do 30k-150k per month. Brands doing less than 30k a month often don't need all of these emails, they can focus on abandoned cart, welcome series and browse abonnement. Brands doing more than 150k a month will need more in-depth flow work but I can expand on that in another post.

Here's the breakdown:

Welcome Series (6-10 emails)

  1. Thanks for signing up
  2. Discount reminder
  3. Welcome to the family (buyers)
  4. Join our rewards point program (If applicable) (buyers)
  5. Learn about the brand (non-buyers)
  6. Social proof + Follow us on social (non-buyers)
  7. Last Chance to use gift (non-buyers)
  8. Discount reminder (non-buyers)

Post Purchase (Broken into multiple flows)

  1. Thanks & welcome to the brand (1x)
  2. Gift as a token of appreciation(1x)
  3. Gift Reminder(1x)
  4. Congratulate them on their decision to buy again + show appreciation (2x)
  5. Gift Reminder (if applicable) (2x)
  6. Review Request (2x)
  7. VIP STATUS Achieved (3x)
  8. Gift Reminder (if applicable) (3x)
  9. Referral/Points/Ambassador Program (if applicable) (3x)

Browse Abandonment (3-5 Emails)

  1. Saw something you liked?
  2. Still interested?
  3. Social Proof + Possible Discount
  4. Discount Reminder (If applicable)

Abandoned Cart (5-8 emails) (custom abandon cart flows for specific products if necessary)

  1. Looks like you left this behind
  2. Still interested?
  3. Stock running low
  4. Social proof
  5. Educational emails about why customers should buy from you (If applicable)
  6. Discount
  7. Reminder

Sunset Flow (2-3 Emails)

  1. Ask unengaged subscribers if they are still interested
  2. Final opt out opportunity

Customer Winback (3-5 emails)

  1. Check out what’s new
  2. Showcase positive recent customer buying experience
  3. Discount
  4. Reminder

Customer Review

  1. Offer discount for review
  2. Discount delivery + customer appreciation

Special Flows

  1. Cross Sell (Used when you have a common upsell with one of your hot products)
  2. Affiliate Program flow (used if you have ambassador or affiliate programs setup)
  3. Rewards point flow (breaks down and encourages reward points systems such as smile io)
  4. Replenishment reminder (for stores with consumable products)

This is relatively simple work, but it is time-consuming and will probably take at least a few days to complete. But no need to worry, you don't have to go all out. Simply turning on some of the Klaviyo default flows and editing them so that they're onbrand will easily boost your revenue by at least 5%. Dont be discouraged to dedicate a couple days into your back-end automated marketing. These sales add up, the earlier you set these emails up, the more money you'll make in the long run.

8 Comments
2024/04/21
03:48 UTC

1

Help me construct an s-corp subsidiary of my c-corp LLC! I will be using the s-corp to run my family office.

I have an active c-corp llc that I do not want to change the election of. I am running a family office investment fund and will have it all run through the s corp. I understand something about issuing "non voting shares" to determine s corp ownership and control, which still allows me to claim exempt from the Advisors Act of 1940 as a Family Office.

I'm hoping to avoid a third party to organize this because of the cost; I'm familiar with IRS free file, so I'd hope there's a way I can manually fill and file paperwork. Taxes and everything will be managed on each shareholders end as personal income and personal short term capital gains.

Where could I start with something like this? I've read through SEC rules and I'm almost certain there's no roadblocks to my goals. Here's the info I'm referring to:

https://www.sec.gov/divisions/investment/guidance/familyofficefaq

https://www.sec.gov/divisions/investment/13ffaq

https://www.sec.gov/rules/final/2011/ia-3220-secg.htm

If anyone has a link to resources that can explain the maintenance requirements for an s corp as well, that would be crazy helpful. I think there are quarterly filings and whatnot that I'm not aware of as yet.

Is there any other info I should provide to clarify my needs/goals more? Thank you all for any help

4 Comments
2024/04/19
17:57 UTC

8

What's one piece of advice you'd give to fellow women entrepreneurs?

Hey everyone! As a woman entrepreneur, I've faced my fair share of challenges and triumphs on this journey. I believe we must support and uplift each other in the business world.

What's one piece of advice you'd give to fellow women entrepreneurs?

Let's inspire and empower each other!

#WomenEntrepreneurs #Empowerment #BusinessJourney

7 Comments
2024/04/17
07:49 UTC

4

How to go from 1st client to 2-3 clients?

Hey r/advancedentrepreneur, in December 2023 I posted here "How to start a cold email business?".

In December itself I got my first client thanks to your helpful comments (and some mean ones but we ignore those) and have been working with him for almost 4 months now.

Amazing journey and amazing results for him. He's closed one 8k deal and has another 8k and 18k deal on the way. All through cold email lead generation.

I'm here to no 1 thank you guys for giving me the direction I needed.

And no 2 ask what the next best thing to do is. I'll be getting a testimonial from him soon. And I'm planning to start cold email lead gen for myself.

I've got a domain but haven't built a website yet.

What would you say is the next best step to grow my business?

Btw for those who haven't read my previous post, here's what I do:- I help b2b companies get 5-10 qualified leads (have money+show up on calls) every month.

6 Comments
2024/04/14
16:21 UTC

1

Any recommendations for USA LLC bank accounts for non-US residents?

Hello there, I'm not a US resident; I live in Turkey. I have a US LLC company. My citizenship is Syrian.
I tried to open a business bank account with many banks (Mercury, Relay, Neo, etc ..) and got rejected due to regulations about my citizenship or residency.

The only online bank I could use was "Wise," and it is good, but unfortunately, it doesn't support cards anymore, and I can't run my business without having a card to spend money on ads! or even withdrawing my money!

Any recommendations?
Thanks

3 Comments
2024/04/14
16:03 UTC

6

Buying a franchised men's luxury barbershop and going independent, advice?

I have a business mentor who connected me to the opportunity of buying a men's barbershop. The owner has been candid, and I have looked at the financials and things look pretty solid. He's selling due to retiring/moving. The location makes good sense and it has a good customer base and its location lends itself to very good foot traffic, and there isn't nearby competition serving the same clientele. He doesn't cut hair but has 5 employee barbers and a receptionist. He believes his franchisor doesn't provide substantial value for the 7% they take, so he recommends going independent, and we have confirmation from the franchisor there is not an exit fee. However, the store would be forced to rebrand and relinquish their POS software and the online booking platform, and a digital marketing relationship.

The owner works in the store about 10 hours a week, and clears 60K annually after expenses. And like the current owner, I'm not trained to cut hair so I'd retain the staff and ensure I don't implement large scale changes early on in ownership, so the employees still have a sense of continuity.

I have some impressions/questions that I was hoping people in the industry can set me straight on or answer.

  1. I have some concerns about the rebranding but it seems like we can ensure the transition to the new terminal and booking software is smooth it should ensure there aren't customer facing interruptions. But I'd welcome perspective from people who have gone through a similar change of franchise to independent.

  2. What are the pros/cons of having the stylists be employees vs 1099? I know there's a payroll tax element as employees, but the employer currently doesn't pay for any benefits. But as I understand, it's fairly customary in the industry for stylists/barbers to be 1099.

  3. Finally, I know there is prevailing wisdom that unless I know how to cut hair myself I shouldn't be pursuing this business, and that advice is well-taken, but the desirability of the location and the existing owner contractually committing to post-sale training are factors that increase the likelihood of success, but I'd hardheaded to at least not hear out conflicting perspectives.

9 Comments
2024/04/13
16:12 UTC

1

Stick or twist: resource allocation between existing business and new ideas

Hi, I’m lucky to have two digital products in the consumer B2C subscription space generating about 20K MRR.

The first is currently generating the most (15K) but requires around 5K on PPC. However, I think I’m close to the ceiling here. It’s a small niche. I’m also facing a lot of competition.

The second is generating 5K, but I’m spending 4K on PPC. There’s an order of magnitude greater headroom than the first, but competition is fierce and established.

Right now my time is completely used up defending the first while also attempting to grow the second by trying to open up new channels beyond PPC.

Trouble is, I’m becoming quite disillusioned with consumer products. It’s difficult to see how I can really take growth to the next level and yet they take up 100% of my time in defending what I’ve built and trying to develop alternative sustainable channels beyond PPC.

I’d like to try and use my product skills for a higher ticket B2B service as I think it’s got the better chance of being a sustainable business long term.

But my fear is if I don’t focus on the existing products, I’ll lose what I’ve built to date.

Has anyone else been here?

2 Comments
2024/04/12
18:47 UTC

2

Right multiple of Seller Discretionary Earnings?

Considering buying a service business and curious about the multiple of 2.4 x seller discretionary earnings. The owner's earnings are stable, but the topline revenue has been going down 20% YOY since 2021. I think its a good deal, and I realize that I will, one day, be on the other end of the transaction. Just want to make sure I'm not making a mistake.

7 Comments
2024/04/10
13:04 UTC

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