/r/PPC Rules

Hi all,

I run a full-service private jet brokerage (charter/sales/acquistion) and I’m having trouble targeting HNWI in my online campaigns.

We seem to be getting a lot of window shoppers, people answer the phone and are no longer interested once they hear pricing, act like they have it when they don’t, etc.

We primarily do this through Google Ads as we believe social media campaigns simply don’t work as well as the highest value clients aren’t on there.

Any advice on how to narrow in our ads to hit those U/HNWI?

Also looking for advice regarding any type of marketing in general to target U/HWNI.

Thanks :)

Hello there 👋

I run an Affiliate Marketing Agency, where we run traffic to various different industries our main and biggest one is MVA (Personal Injury).

We are looking to scale to 7 figures in adspend per month

I am looking for a killer media buyer who has experience in running and scaling campaigns in the MVA vertical.

Someone who is looking for a role long term and will do what is required to see success and you will be rewarded massively.

I need someone who understands winning creatives and can test like crazy to ensure campaigns see success and can scale to 7 figures in adspend per month.

Someone who is insane about data and makes intricate tweaks to make some difference for better results.

Someone that understands landers and increasing conversion rates for the quality of leads.

Someone that is NOT lazy, skips the work, takes the easy way out and looking to make a quick buck, this is long term and will require a lot of hard work but it comes with huge benefits.

Become a part of a team that is growing and will do everything to ensure your success and support you along the way.

What is the normal rate to pay a media buyer to manage 20-30 accounts?

I’m looking for a digital marketing specialist.

I’m kinda thinking at the moment, could it be a good idea to pay a bonus of sales above a certain threshold of performance? Or am I misunderstanding something.

E.g. my margins on products are about 30% at the moment (small because low scale, you know the drill). So I’m thinking wouldn’t it be a good idea to pay say a 5% bonus of the sale price for all conversions once ROAS goes over 3x. That would incentivise my digital marketing freelancer to get me there? Yes/no?

Let me know if anyone else has noticed this or whether I’m just crazy.

We run pmax feed only campaigns and despite multiple efforts, cpc often go crazy and our campaign get lots of bot traffic.

I’ve recently noticed that adding a low cpc standard shopping campaign reduces cpcs on the pmax feed only campaign and somehow prevents it from going crazy.

Is this just coincidence? Why is this happening?

Hi all. I offer niche consulting services in the technology space. However, keyword planner shows very little search volume for my nice: 10-100 for broad terms and 100-1000 for broader terms (even lesser buying intent).

I have a strong feeling that the service I offer has a lot more demand. It's highly likely that my customers don't know what the solution to their problem (i.e. my service) is called and are not searching specifically for it.

In this case, do I resort to using display ads to try to drum up demand by referring to specific pains that my ICP is expected to have?

Alternatively, should I try to brand bid some much larger consulting firms (think the likes of BCG) and run my angle there? (Don't know if this is shady and frowed upon, just thinking about options I have).

I'm happy to also do Youtube Shorts ads instead of GDN as various marketers that I know currently swear by Youtube ads. But in this approach, I'm guesing my funnel will be different and I'll potentially need to build a personal brand etc.

Also, please don't hesitate to use creative insults if I'm overcomplicating a very simple/basic thing.

I created a Campaign with scheduled Ad Set until January 2nd with daily schedules for ad delivery.

If the campaign does well, how would I scale it?

a. Change the end date/budget of Ad Set and keep the daily schedules? b. Duplicate the Ad Set with new end date/budget and keep the daily schedule? c. Duplicate Ad Set but use daily budget (no daily schedule) d. Something else?

Where can I get feedback on some landing pages I’m running Google Ads campaigns to?

I’m seeing a decent amount of clicks per day 10-15 (competitive industry with high CPCs) but my landing page conversion rates are low across the board.

If I can’t get direct feedback, what are some means of testing landing pages that you guys use?

Also, the most important question I have is how many clicks does it take before you guys disregard a landing page completely? Is 60 clicks with two conversions enough data for you guys to throw the landing page away?

Thanks in advance for the advice guys 💪

What are some good questions to ask to understand (as someone who doesn’t know a whole lot about PPC) if a freelancer is worth it or not?

No I don’t want to have a chat about your freelancing services or agency lol – looking for advice from industry professionals on what to look for only!

So I’ll be honest not rly up to scratch with ads I started a tutoring company over 2 years ago and we setup a smart campaign. We’ve let it run for ages with a pretty low budget and haven’t touched or rly looked at it at all. I just started a new company and am actually learning more about Google ads this time. I went back to look at the tutoring smart campaign that we’ve been running and the numbers seem to be rly high. Unfortunately I didn’t set up any conversion tracking so I got no stats on that but throughout out the year to date here are some of the numbers. 957744 impressions 39787 clicks 1225AUD cost 4.15% CTR 0.03AUD cpc

However when I looked at where the clicks came from only 2549 clicks came from Google and the other 37238 clicks came from Google Partner Websites. So my questions is, is the impressions and costs a real reading on the current demand? If so I’m interested in really investing heavy. I was also looking at changing the website and business model into more of a Saas. Would this also tank the ad if these numbers were accurate and efficient?

Appreciate anyone’s help!

Hi everyone,

I'm new to Google Ads, so please bear with me. I have not been able to find an answer through search in the subreddit.

I have a campaign that is running a standard search and DSA. The standard ad is showing 1,471 impressions with 35 clicks, the DSA shows 105 impressions w/ 2 clicks.

When I go into insight reporting for search terms the total impressions don't match up to what is being reported at the campaign overview. It shows only 100 impressions total for the entire campaign and two clicks.

I understand that Google hides some data. But the reported clicks of 2 and 108 impressions is a really large discrepancy, how do I go about making any optimization decisions with so much data missing?

Am I overlooking something?

Thanks!

Hey all,

I had a few questions related to attribution Modeling and was interested in DDA. So, I had the following questions:

1. How do you use Attribution Modeling for multichannel campaigns?

2. How do you determine which campaign belongs to which set of the customer stage?

3. How do you allocate budgets?

Looking forward to seek examples and answers.

TIA

Hi everyone,

I have a mental health niche website where I offer counseling/therapy for depression and anxiety, along with digital courses (both paid and free). To attract clients, I’ve created a free course as a lead magnet. I also have landing pages set up for counseling, paid courses, and other free courses.

So far, I’ve spent only a small amount on Google Ads for testing. Here’s my experience:

1. Personalized Health Policy Issue: My counseling and mental health course pages were flagged under the personalized health policy (& I suspect it can's do retargeting). To work around this, I created a free course landing page with "safe" wording that passed Google's personalized health tests.
2. Search Ads for Counseling: Tried search ads for my counseling page but found the cost per click (CPC) very high, quickly draining the budget with minimal results. Paused these for now.
3. Display Ads: Initial tests showed my ads being served on mobile apps despite exclusions. After disabling optimized targeting, the issue seems resolved.
4. YouTube Ads: Tested YouTube Shorts ads and received good traffic, but I suspect the ad group targeting was suboptimal.

Now, I’ve created good-quality video ads in various formats and have some good visuals for display ads. I’m considering running YouTube and display campaigns but have some confusion:

• Which campaign objective should I choose (e.g., leads, traffics, awareness, or others)?
• Which bidding strategy? Currently i am choosing maximize conversions only.
• How do I select the right ad group targeting? Should I go for affinity, topics, custom keywords, or placements?

Mistakes can be expensive, so I’d love any advice on setting up effective Google Ads campaigns. What’s worked for you?

Thanks in advance!

So im getting around 500 impressions with 464 Reach and spent 15$ and overall spent 30$ and got 1200 impression and 1100 reach and 15 clicks so far and no sales

should i switch to advtange + or keep it? its currently semi advantage + like audiences but not placements and its Ecommerce product

Hi there,

I have a No-Code App and Web Development Website: www.pacecode.in
I ran Meta and Google Ads, got 1k+ traffic in 5 days, and 150+ Clicks on "Book your Free Appointment (Calendly Extension separate Page)
And 100% People Opened and Loaded the Calendly Widget
but I don't know why only 12 People Selected Time & Date ( Tracked by Realtime DB and is 100% Accurate as much I tested ) and only 3 people Actually Booked but no one showed up in the meeting....
I don't know why this much people did not even select time... and the People who Booked, did'nt showed up...
Here's the Booking Page: https://calendly.com/ishitas-pacecode/project-discussion-meeting?month=2024-12
Here's the Page which Calendly Redirects to when Meeting Booked: https://pacecode.in/thanksforappointment

As you can see, in calendly Widget, I gave users option to Book on any date they want.

In Appointment Confirmed page, I even Included a Client Case Study Video, and before like 3 days of Meeting, and in Meeting Confirmation mail, I send Invitees this Video so they view and can Trust on there Decision.

I don't know why this is Happening....

Thanks!

Hey i have just little bit confusion what should be our sales team first move. It should be cold calling or cold emailing to new clients for offering our G ads service. Any suggestion Redditors

We have a tax relief company and would like to start doing Google Ads. We’ve talked to a few agencies and they recommend us starting with a freelancer.

We’re kind of flexible on the budget, and fairly competent technically, so we were either considering hiring a freelancer potentially, OR trying to manage the ad account ourselves, and just have professional consultants run some paid audits on our account periodically until we can afford to pay the freelancer fees.

If anyone has any thoughts or wants to DM, please feel free to do so.

Coming from the SEO subreddit, it seems like many people have lost faith in SEO, especially with Google's messy updates and spammy AI. My site went from 2 million hits a month down to peanuts. I’m curious if anyone has shifted entirely to PPC (Adwords) instead of doing SEO? Was it worth it? A guy from the SEO subreddit was saying it's just as bad.

Recently laid off from my in house paid search analyst gig. We had an agency and I worry that my lackluster performance was a sign for them to cut costs with me and just use the agency. I’ll admit I was slacking a bit, so I can see how in this economy that was the right move.

All to say, what do we think is the safest next option for an aspiring digital marketer like me? I was looking forward to a manager position soon, as my manager had left right after I joined. But they never rehired and obv let me go. So I thought that’d be my next step, but have been wondering if I should go back to agency life to get more experience under my belt? Especially with probable economic changes coming soon in the USA.

Any advice appreciated. ❤️

As mentioned in the title, I'm looking for a firm or agency that not only does the work of a typical creative agency but also one that goes further with more traditional business and management consulting.

I own a mid sized DTC company and the creative agency we typically use produces solid work that either

1.) never gets fully taken advantage of due to process, communications and internal politics

and/or

2.) we are forever reliant on, as they aren't interested in helping us develop some of these skills internally

I'd love for my CMO to have a right hand person to help with the creative AND the process without hiring a big 4 firm to work alongside the already pricy creative agency.

Thanks in advance

I’m curious if anyone has experience with PPC campaigns for a penetration testing company. Specifically, how much success have you had running PPC campaigns designed to capture new customers looking for penetration testing services? How was your campaign setup? What did you learn?

Hello,

I have some videos ads targeting a local audience around the subject "pickleball". The local audience is a city with close to 1 million people living in it. And has a huge amount of people playing pickleball.

But my ads are getting super low impressions. Not sure why.

CPV is $1. Budget is $10 a day. I upped this now to $2 CPV and $20 a day to see if it affects anything.

My settings in "audiences" is the following:

• No demographic targeting. I'm targeting everyone.
• No "interests & detailed demographics" targeting. I searched for "pickleball" but this seems more broad like "sports & fitness". So, I just left it blank.
• Nothing in "your data".
• "Custom search terms" - i put in pickleball
• "Exclusions" - none

My settings in "content" is the following:

• "topics" - pickleball
• "placements" - none, didn't want to be restrictive
• "keywords" - pickleball

I know I'm targeting a small base locally but I got 13 impressions in 14 days.

What have I done wrong?

Hi,

I'm currently using Simprosys to manage my GMC feed. However, I'm noticing that after making changes on the app, all my product pictures (aside from the main picture) have disappeared. I have no idea how to add them as it seems like there's no way on their app, and I refuse to add them one by one on GMC. Also, I'm unable to add product highlights.

A lot of people say how amazing this app is, and although I would say it's okay the customer service timezone is not compatible with mine. They removed their chat function and now they only communicate via email. It's very dificult to get any issues resolved fast. So I'm turning to the reddit community for any help. Thank you!

I have a tight budget of $30/day

My thought is to increase budget by 50% between 4am / 11pm (when in my mind, it's most likely folks will buy something).

Is this a good idea or will just confuse the heck out of the algorithm? For example:

Spend $12.50 as the daily budget between 12PM - 9PM on Dec 24 Scheduled v

Spend $15 as the daily budget between 4 AM - 11 PM on Dec 25 Scheduled V

Spend $15 as the daily budget between 4 AM - 11PM on Dec 26 Scheduled

Spend $15 as the daily budget between 4 AM - 11PM on Dec 27 Scheduled

Spend $15 as the daily budget between 4 AM - 11PM on Dec 28 Scheduled

There are multiple posts saying it's working as long it's in line with policy, but nobody shows how.

I don't need to measure anything, just direct them to the site. Problem is, even though I've full set up the campaign, I get 0 impressions... Missing Google Tag seems to be the error. But do you need one in every situation?

Sorry if it's a dumb question, just been trying out the last couple of days and clueless at this point.

I search at the courses and tutorials listed in the wiki, but I can`t find a beginners courses bringing the nowadays google ads interface. Is there a real updated course covering AI, smart bidding...? Or this isn't matter at all? Can I start by a course which is not really updated? Saw some introductory courses at Udemy, but on comments people always complain about courses not being updated with the new google ads interface and other stuff.

I'm looking for someone who is already successfully selling 1-1 coaching services for Mindset and or Performance Coaches.
I need consulting. No agency work.

I want to find out:

- What kind of platform should I use for PPC. Meta, Youtube or LinkedIn?
- What kind of funnel works the best?
- What kind of offers are working?
- What kind of creatives are working?

I'm looking forward to meeting you.

Yesterday my TikTok web conversion campaign ran into an error, so while waiting for customer support, I tried setting up a smart+ web conversion campaign with the recommended budget. Today I woke up and found a horrendous result, usually, my manual campaign has been doing around $2.00 per conversion, but the first day of smart+ is doing $50 per conversion, what a shitshow.

I understand any AI-auto-optimized campaigns take time to learn, but the result so far has been so terrible compared to Meta or even Google auto-campaign.

How long should I wait for the campaign to learn (while burning the budget)? Should I even trust Bytedance's competency in targeting AI at all, or should I switch back to manual targeting until they can improve their ads AI a bit more?

Hello!

I’ve been trying to resolve a counterfeit goods policy issue for the past two weeks and submitted another appeal this afternoon and received the same generic reply from Google.

I’ve called the support number and they just tell me to submit a form (which I’ve done three times) when it comes to a policy issue.

How would I go about contacting a real human on the policy team to provide a manual review? I’m at a complete loss.

Current set up is that it’s a franchisee who is running a chain of frozen custard places in the state of Texas. However they’ve created a different website from corporate but still operate under the same brand name.

For a B2B SaaS company, with lead gen being the goal, what should the primary conversion action(s) be for tROAS bidding given the following:

Daily budget: 600 usd.

Monthly leads/form fills: 30.

Monthly mqls: 20.

Monthly sqls: 10.

Monthly opportunities created: 4.

Monthly closed won: 2.

Since I'm using HubSpot, all lifecycle stages mentioned above have dollar values attached that add up to the revenue from the closed won deal revenue.

Should all the stages be primary? Do I have enough conversions for it? Anything I'm missing or should be doing differently?

Thanks in advance!