/r/PPC Rules

Looking for good advice advice, please.

I’m currently thinking of launching my Dropshipping Website, but I don’t know which way to go. I'm looking at either WordPress or Shopify, but I would like to understand the pros and cons of running any of the two, especially for beginners

Please guide me in making the right choice

Hi guys,

We run significant number of campaigns in Meta, using all kind of automation (API, rules, campaign creation import/export).

Some of our clients want to expand to LinkedIn and at the first glance the platform looks pretty barebone
in regards to the automation.

I would appreciate your experience with automation of campaigns/ads/custom audiences creation, edits.
What is the best route to take (API, 3rd party tool, don't bother with LinkedIn, ...)

Any tips on how to get API access from them would be also appreciated.

Thanks a lot

So I have a client selling auto spare parts and the GMC Performance Dashboard is telling me that my client's products are split as follows: 53% cheaper, 4% similar and 43% more expensive. Is this split normal?

The price gap can go up to 30% (more expensive). I wonder if this can have a big impact on the volume of sales and performance of my campaigns in general. I personally think it's normal that product pricing varies from a retailer to another, and that chasing the cheapest price across all SKUs doesn't make sense as every retailer has their pricing strategy, costs, and profit margins.

But I want to hear from the e-commerce experts here. Is price a key element to drive more sales? If that is the case, shall I ask the client to slash their prices on the expensive products? Or may be just run some promotions every now and then?

Help please.

I’ll cut to the chase. We’re a B2B distributor. New. So not much account data. We’d like to try pmax. What’s your recommended budget? Our AOV is $1k+. Are there formulas or best practices for setting pmax feed only budget?

Hey, so one of my clients got his account suspended due to infringement of the Circumventing Systems policy. The site got infected and was redirecting users to a spam site. We decided to nuke the site and build a new one. I have appealed twice already, and they say we're still in violation, Does anyone know what can be done?

Currently set myself with a budget of $100 per day. Now I am starting off the month with Google saying I'm limited by budget. Recommended jump would be to $300 per day.

Also, haven't received a call directly from my ads so far as well. Is this normal?

Only major change that I did at the beginning of the month is to target people only within my desired locations rather than people who live or are interested in the areas that I'm targeting. Also running ads M-F only. This is for a real estate business targeting homeowners looking to sell.

Hey Guys!

I founded a b2c AI SaaS product around 6 months ago and just recently hit 30k MRR.

We are looking to start running google ads as we noticed pretty much all of our competition is doing so.

If you are a google ad expert - preferably with experience in the b2c saas space - please comment or send a DM. We are looking to bring someone on immediately.

So i ran some ads on wix through google ads and everything went fine. But i've since pivoted my entire catalogue and general genre of items. But now that i'm going to run another round of ads i see 2 errors. I've tried everything that it says i should, along with everything listed in the 'learn more' help pages. Every step of the way I've hit the 'submit for review' button but it didn't work. I don't know if there's another way to properly submit my site for appeal. My website is: https://www.raveneyesradiantrelics.com/

Here's the errors:
https://imgur.com/a/p8RRTcZ

After Google Tag website install is done on the client website, Tag Assistant confirms that it's detectable and had a conversion "hit sent" but in Google Ads, the conversion action still says "inactive"? Very confused because I know the code is installed and detected and that a conversion hit was counted but there is no info in Google Ads Conversion Summary.

What am I doing wrong? I have a few different conversion actions (none active) for when they click on the button to schedule and page views for the scheduling URL. The phone tag isn't working yet but I know I haven't installed that secondary phone number snippet yet.

I've been in SMMA/ marketing freelancing for a year, starting with organic content for local businesses/podcasts and now just scaled a business coach on IG to 15K+ a month with 30ROAS (Meta Ads).

In the process, I've learned landing page building and copywriting and have had success with Meta ads for a friend's Christmas Tree-Lighting Home Service business with zero effort (spent 150 and got 2000 back in pipeline using FB instaforms and a terrible creative)

I'm now interested in making a Google Ads Agency for Roofers.

I usually cold-call for leads and offer free work when I don't have a case study, but I want the best approach for roofers so I don't lowball and underfund myself or overpromise.

Here's my pitch:

1. I call the business owner and at first offer a free landing page + Client system design, offering leads/more business to get a proposal meeting booked.
2. At the meeting, I show them the system and sell them on a month of free work including implementing the ad campaigns and backend systems, managing leads, building automated SMS/E-mail system and even booking the appointments with the leads myself so they don't waste any more time. I would also offer to split the Ad-budget with them for that first month, removing risk.
3. If it works, they can hire me monthly on 500USD retainer. If not, they still get the landing page and backend systems for free.

THOUGHTS?

I'm moroccan but I have a LTD company in UK. When I submit my moroccan ID (passport/ driver's license) to verify my business, all I get is "Couldn't be verified" -> "There's a problem with the ID you submitted. Try submitting a different ID."

hey all, I have a lead form that captures gclid, and I want to upload post-lead conversions with conversion values to show Google that a lead led to a closed paying sale. I have confirmed the conversion name is correct, date and time are in the correct format, Timezone paramater is correct, everything looks correct. I uploaded a file of 4 conversions, Google Ads said all 4 were successful, but when I went to look at the conversions report (looking at Conversion Actions list) 24 hours later I see that only one conversion is showing, with the correct value for that one conversion. Super weird, I can't figure it out. Any suggestions?

Flow:

1. Form fill = "lead booked" website GA4-provided conversion
2. Lead converts to paid sale = "converted lead" type, manual upload conversion of "closed sale"

Looking for media buyers/agencies with experience in search arbitrage. We're looking for a JV rev share arangement and are flexible to make sure it is a valuable partnership for everyone. We have AFD, RSoC and MediaNet feeds available.

Please le me know if you're interested and details of your experience.

Hello everyone, Last may, i created a subaccount to advertise a subdomain belonging to my company (the advertised subdomain is language specific). At that point in time, i had been using my google ads account for a couple years with good success. It's an outdoor lighting business, so my budget was pretty high, but I could grew very well using Google ads. A few days after I created the subaccount I was obviously hit with a suspension (suspicious payments), but both my accounts were reinstated a couple weeks later. After that, none of them has been receiving any impression on any campaign, and also the ad preview tool doesn't display any ad.

What I did so far:

1. make sure all the settings were correct and my keywords were correct (note that also a campaign that had been running for a few years at this point stopped generating impressions)
2. contact support on the matter. When my tickets aren't reclassified as "Optimization issue" and suggested to look into the community, they generally say they will contact the appropriate team. In this second case, they have been contacting me every 2 weeks saying they will get back to me 2 weeks later. This went on for 3 months, and then they ghosted me. I opened 7-8 tickets and never found a solution. They either pointed at me as the cause for the problem except one case when they said it was a "tech" team problem, but then they ghosted me.
3. i have been receiving a couple of random suspension emails in ticket mail threads, but then i check with support or even just on my account, and my account is not flagged as suspended.

I resorted to deactivate my first and main account, and try to reset my campaigns for both domains on a single account

I keep opening support tickets, but I'm getting tired of this and my company revenue is going down. The only thing keeping my business alive is a circle of returning customers, but I'm not growing anymore.

Any suggestion?

Right now, Google and Apple are best positioned to capitalize on the emergence of AI assistants and solutions. Their prevalence in hardware and software globally, along with their access to a rather comprehensive digital identify profile for end users, means a solid AI tool could be exceptionally useful on a person to person basis, and easy to deploy at enormous scales.

That being said, one of the big challenges for Google (especially) has been how to monetize its core product (search) in a world where people just want answers. The shift to an 'answer engine' will likely mean less real estate for ads- Google will need to either continue to increase prices on ad units, or will need to find a way to make the user journey more drawn out and unpleasant so that equivalent volumes of ad units are sold, if it persists in the current model.

Of course, that's likely to cause more shift in user behavior, away from Google and towards alternative solutions (say an Apple search engine not powered by Google).

One idea about how Google can provide better value to advertisers, and increase pricing sufficiently to offset ad space, would be to meaningful integrate sponsorship opportunities as part of an AI assistant experience.

Personal experience to help document the idea-

I use Google Maps. I refuse to use Apple Maps because I get lost and misdirected far too often.

I often search for coffee en route to my destination.

I bring my phone with me frequently on those trips.

Google Gemini (or whatever new name Google drags up) could handily identify that I'm on my way to a specific location, at a time when I regularly purchase coffee, and could allow for my AI assistant to "prompt" a coffee stop at a sponsors location along my route. (Given insight into discount and pricing, it could even incentivize that with a coupon or other offer).

We already allow algorithms to steer us along content pathways. As capable AI assistants become available on readily available hardware, I suspect we'll see paid advertising increasingly cater towards steering people IRL (or in digital life) as part of the use of those AIs.

Any software providers already doing this?

Hi folks,

I have heard a lot of people saying when launch a new campaign, it should always be maximizing clicks. However, I don't think I can change the goals of the campaign after it is launched (I can only change between conversion and conversion value).

Would you please advise on these two scenarios:

Account A: with a lot of historical data, starting a new pmax campaign

Account B: a brand new account with no historical data at all, starting a pmax + search.

How should I best go about these two scenarios?

Thanks in advance!

I have a client thats a software company creating apps for other companies and they are trying to get leads.

I cannot seem to crack the code on this one. We have been going since 1 feb.
A quick rundown since 1 feb when we started.

• Budget 60 USD a day
• Conversion actions are lead form on website and phone calls
• 26 leads in total 2 were relevant
• Campaign structure is: 1 Search "generic" campagin, 1 Search "brand" and 1 Display "Retargeting"
• Keywords are phrase match. Not enough volume for exact.
• Bid strategy has been max clicks, since the account dont have a ton of data.
• Excluded Google Search Partners
• Search terms are good and relevant
• We are number 1 in auction insights.
• Enhanced conversions + consent v2 is set up

Really need some input to what i can do here to turn it around. Hope anyone can help

Currently running 3 campaigns on one account, and I'm not too sure how to split this for all 3 campaigns.

Is it as simple as uploading the money to one campaign, and it automatically goes to all 3 campaigns and then I just adjust the budget?

Do I use Google's shared budget?

How do I go about this?

What’s the best way for me to learn the ropes enough to confidently manage a campaign for a smaller, less complex client?

Should I start with the trainings in the skill shop? Or are there any practitioners you like that offer free videos or intro classes?

Ive been asked to put together a 3 month paid marketing strategy for a final stage job interview. The details say 'its to get an idea of where I would start if I was offered the job'.

The company already advertises on google ads and meta so I'm trying to work out how best to approach this tasks. For example, should I be super high level and mention things like audit current accounts, review competitor activity etc or should I actually do this as part of the task (I don't have access to the accounts but I could look up competitors and see what they're doing and comment) or considering the presenting of the strategy is only 10 minutes, is this too much detail.

I know no one can definitely answer this for me but wanted to get some ideas based on other people who have had to do the same for interviews

View Poll

Hi there,

I am one of the admins for the Google Ads account at my organization.

Currently our main account is not running ads as we're working with an external vendor. We do occasionally run ads in house via the main account though.

I have all the materials needed to verify. I am wondering how this impacts payment settings if at all?

I'm the main digital ads person here but I want to be sure my colleague with sporadic needs in another department can run and pay for their ads on their own while I'm working with the agency partner? Or, would that individual need to be the one who verifies? Or does it not matter at all who verifies?

My hope is that I can at least verify so it's taken care of and she can hop in when she needs to and pay with her own company card for billing/accounting purposes.

Thanks for any help!

Hi, so i have a bunch of pmaxes enabled on my account. Like 20 running now and overall like 800 campaigns including search, display, pmax, video. I can't create new campaign in editor because:

Server Error:

Error occurred at 2024-05-06 17:35:17 UTC+02:00

Error code: MUTATE_ERROR_ENTITY_COUNT_EXCEEDS_LIMIT Customer Id: (...) Trigger: ENABLED_UBERVERSAL_CAMPAIGNS_PER_CUSTOMER Editor help text: "Limit exceeded." Entities affected:

Any ideas how to get around?

I am wondering if this is needed or not. I currently use adespresso which has a function to automatically add new posts in my account to an existing engagement ad campaign I run. I need to do the same for a few other platforms, like YouTube which adespresso doesn't work with yet. I may be an outlier in this use-case, so I thought I'd ask if anyone else has the same need.

Has anyone tried Meta Instant Experiences and gotten good results? How does it compare to Carousel or Reel ads wrt cost and ROI? Is it a lot of work to produce the ad creative compared to other formats? TIA

I've been a digital marketer and specialising in PPC (Google & Microsoft Ads) for nearly a decade. All my experience so far has been in-house, managing everything from multi-million budgets for big brands to scaling smaller accounts in highly competitive verticals.

I'm now looking to shift into freelancing. I love that feeling of obsessing over a new account, implementing strategies, and delivering measurable results. Freelancing seems like a great opportunity to constantly experience this and further develop my skills.

But I'm not sure where to begin, especially when it comes to client acquisition. I've been considering offering free audits and strategy sessions on here as a way to attract attract clients and gain some experience.

Do you think this is a viable approach? How do you successfully find and acquire clients in the freelance PPC world?

Any tips or strategies you could share would be greatly appreciated. I'm eager to learn from those who have transitioned into the freelance world successfully.

Cheers!

I already have a google ad account with many different search campaigns and performance max campaigns. All the campaigns are performing well and my ad account is 1 year old now. What would be the best approach and practice with setting up a new Google Display Ad campaign in this ad account, where I can utilise my ad accounts history?