/r/PPC Rules

Would anyone know where to find this? I can see it in editor and it loaded into the account with no errors. But I cannot find it in the UI. In the usual "additional settings" I don't see anything.

Any tips?

Hey Guys my phone call to website conversion recently broke , and I've tried everything but just can't seem to get it to work. I have the Tag and the event snippet on the header of my Landing page and I'm very confident i installed it right because I did it before. For some reason it still shows inactive. I'm looking for someone who can help me fix it. Ideally I just want the tag on my site and don't want to use Google tag manager- If anyone's really good with conversion tracking and has experience with Go High Level- pls message me I'm willing to pay!

Hello, thanks for reading this!

I am running one demand gen campaign, 6 search ad campaigns, and 1 remarketing display campaign for a event rental product.

This has worked successfully for many months, so we started to scale the budget. Now that we've scaled the budget about 40%, the cost per lead has doubled and the amount of leads generated has shrunk in half.

I'm fairly new to running Google Ads or PPC campaigns in general. What should I be checking to address this issue?

If the funnel has been working for months, I would guess that there is a targeting issue that is a result of trying to scale ad spend. If that's the case, does anyone have suggestions on how to optimize demand gen targeting?

Hi all,

I've got a separate business running google ads and Facebook ads perfectly.

This company is a finance company which is online asset finance brokerage in AUS and I'm struggling, currently on Facebook ones, but I'm running through hundreds per day with no results.

I'm getting views and clicks but no results on the website, I personally think the website is good, nice design , professional but trendy running through Webflow so speed should be sweet and should convert easily. I've also tried instant forms for enquiries, I have an online tool to provide client details, application and show lenders / rates etc as well on landing page.

I've also got a separate ad running directing a fill-out form walk through enquiry but same kind of results.

I want to get a result of $80-120 / lead but I've spent about $1600 for the month, got a few enquiries earlier on but was really rubbish, no job type people. I've got specific audiences to target finance + assets such as car, it is still broad so it's not very narrowed down (not sure if that's issue)

Amount Spent: $165.76
Click Through Rate: 0.66%
Link Clicks: 182
CPC: $0.87

The other ad is similar result.

I've got Microsoft clarity running so I can see what people do and majority, just go to site and then leave, often within 1-3 seconds.

Just seems like bots so Facebook makes money.

I used to work for another company and they were successfully using Facebook ads with worse looking ads (although they could exclude audiences) but no idea why mine would be that different aside from brand recognition but there brand is not that notable at all as they changed names.

Hello, I have the following issue:

-Google Search Campaign

- US ZA UK AU CA targeting

- Broad keyword (3-4 of them), 300k searches a month in these geo

- Daily budget 30$ a day campaign level

- max conversions bid strategy

- no targeting / filtering / all stock

After I optimised my website for 10/10 Quality Score, I made a new campaign which started giving me clicks of 0.01-0.1$ CPC, which ofc I am happy about, but it gives only 50-100 of them a day, resulting in 0.5$ Spend.

Is it something that will fix itself or should I change something for it to ramp up? Campaign has been active for 2 days.

Hello reddit!

Recently started new google ads search campaign with eng-speaking countries - US, AU, CA, UK, ZA.

After launch I am getting 50-100 clicks a day with average CPC of 0.01$, for US it is 0.1$ per click. So in total it spends like 0.5$ a day with 30$ daily budget. Has anyone encountered that before?

Keywords are not small niche, with around 300k 30d total searches in these countries.

I have been running campaigns for these keywords before and the metrics were normal, with CPC from 0.3-0.7$ depending on GEO.

The only thing I changed was the optimisation towards 10/10 Quality score that I now have. Can it affect the prices in such way?

Ofc I like these prices, but it looks like it is limiting itself somehow and I am afraid this is the traffic that would not convert, I see that is 80% mobile while before it was 80% PC, however, I have not done any devises filtering. I am afraid this will continue and will not help me optimize and I will loose time! Should I change something?

I'm not sure if this is the right place to ask, but since many here have more experience than I do, I wanted to get your thoughts. Do you think it's a good idea to run a traffic arbitrage campaign using Pinterest ads for high-ticket affiliate offers?

My primary goal is to learn about media buying metrics, rather than focus on generating sales. I really appreciate any help or insights from the community.

Thank you.

It is for a flooring company & would love for facebook ad management alongside it

Please DM me results & pricing

Hey all.

I run a marketing agency and have spent lots of money in meta ads and google ads. Been venturing onto more platforms as of late, one of my clients, an IP Address company asked if I did reddit ads.

Was wondering if reddit ads are any good.

I'm aware it has direct targeting as you can target certain subreddits so the demographic has already been categorized for you. But was just wondering if it's at all effective.

I'm transitioning to WhatConverts and I'd like to figure out a way to capture GBRAID or WBRAID when those are in the URL and GCLID isn't. WhatConverts support has told me this isn't possible natively.

Hello there,

I hope you are all doing well.

I've got a CBO campaign that is bringing consistent results at a 50/day budget, it only has one ad set and 2 ads and one of the ad is bringing all the results.

What would be the best practice to start scaling it but also I would like to keep testing new creatives without interrupting those results.

Should I duplicate the campaign with a higher budget and ad a new ad set with creatives in it, so I can test them against the current ones or should I just increase the budget by 20% and ad a new ad set in my current CBO campaign?

Thank you again for your time.

I rebranded my store from selling night lights to selling pet products. People have always said that bad data is better than no data, however, not sure if that still applies to this case. Just want someone to confirm that I should switch to a new pixel, as that is what I have been thinking.

If you want more details, I have made a post in r/FacebookAds , which is here, it shows stats form the campaigns I have ran which had incredibly high CPMs: https://www.reddit.com/r/FacebookAds/comments/1gugi71/insane_cpm_after_switching_niches/

My Bing rep showed me this data while screen sharing my account and it showed our conversions had a large clumping on a certain day of the week around a certain time. Each row had like 3pm-4pm sunday, 5pm-6pm Wed (when sorting the report)

The data made sense to me. Then I recreate the ad schedule so give some bid adjustments during these key times. I've went through support channels and they basically told me to go kick rocks (as polite as possible) and give me the stuff under ad schedule.

If I could segment by "hour" it might work but I don't see that.. I know for a fact I saw this as I would not have made this whole plan up yesterday. I never expected it to be so hard to find this report.

Searching for answers gives me things I can't follow in in the ads app. So crazy how well hidden this is ...

I have a Google rep I actually really like and respect (shocking, I know). He gives me the inside scoop on what’s going on with Google Ads.

Today he told me to start connecting my conversions through GA4 instead of tag manager. He had me connect a conversion event I’m already tracking in ads through tag manager also through GA4, mark it as a secondary lead, and told me that we’ll watch the difference over the next few months.

Thought I would share here. Anyone have any additional input?

My website only has tobaccoo keywords. Its a restaurant website. But Google keeps disapproving my ads even though I don’t promote tobacco in my ads.

Any way around this? I’ve tried talking to customer support but to no avail.

I own a video production company in new york city. It's just myself. I make videos for clients/customers. They're usually corporate videos like testimonial videos, interviews of head of departments, etc. Occasionally other types of videos. My target audience are companies of all sizes across all industries. I guess maybe people that work in the marketing departments of these companies because they usually hire a video marketing/production vendor like my company. Maybe business owners that own their small business, though I'd rather work with mid to large size companies. I don't work with people who want music videos, wedding videography, to make their movie and other things that aren't profitable.

Currently I have google ads and clutch. I spend $25/day on google text ads and $570/month on clutch. Clutch is basically a directory of companies that appears in #1 or 2 on google for many creative industry vendors. I feel like Linkedin would be really good because I can target marketing department people. I tried it once and don't know if it worked well. I don't analyze the data to see what is performing well and not.

I also think I should probably just target the nyc area with my budget instead of many other cities in the northeast, east coast or across the country.

Do you have any recs? Should I spend more? Where should I advertise? Should I hire a ppc specialist?

Very confused, would love to get some help. Basically title says it all. How do 29 people click on a search ad and not land on the website?

I just started working with a local roofing company on their paid search marketing and I want to both gut-check and also see if people have advice on how else I should structure campaigns.

The main goal is to get people to fill out lead forms and schedule a service for getting their roof replaced or repaired.

When I took over the account, the previous search ads manager was making manual updates to their campaigns but when I took over, I switched the bidding strategy to "maximize clicks" in order to drive more traffic to the site. I also set up conversion tracking for when someone fills out a lead form and my goal would be eventually to have enough monthly volume in order to switch bidding to "maximize conversions" but unfortunately I'm not getting any conversions at the moment.

I'm also looking at the impression share and auction insights and I'm >10% compared to competitors which are as high as 17% imp. share.

I also have the campaign structured where I ahve about 5 ad groups with various themes of keywords set up: "roofers/roofing," "roofing companies," "roofing contractors", "repairs/fixes", and "replacement." I'm also not sure of how I can set up they keywords not to overlap since "roofing" is such a common one.

My budget is around $1,000 a month - I'm sure competitors are simply spending more which makes their impression share more competitive. I'm sure I can ask for more budget but I think I need to get more conversions first.

So my questions are:

1. Does anyone have advice on how I can update the campaigns / strategies in order to perform better?

2. Does $1,000/mo sound like enough?

3. Any ideas on keyword strategies to avoid overlap?

4. Any other general advice?

Everytime I search for a brand we sell that have thousands of searches and is resold by many ecommerce businesses, I get the message when I click on products: “It doesn’t look like there any products for this Search” on Google Shopping.

I’ve checked everything: Negatives, account negatives, eligibility, bids, negative keyword lists and nothing seems to be wrong. The campaign trigger searches that is more generic, but never when it include the brand.

Besides that others should be showing if it was a specific account problem. We’re talking about a family product for parents and Search is showing just fine.

Have anyone experienced something similar before and tell me what we can do? We’ve already reached out to Google support, but they don’t really have any answers for us.

Seeing a super common issue on a handful of clients ad accounts lately where even with our locations dialed into the settings for any campaign, we are getting essentially junk/fake leads filling in our forms from way out of state. This is making it difficult for tracking and of course upsetting some clients. We see it the most with Perf Max, so we disabled those, then we also removed Search and Display network on campaigns which seems to have helped offset the junk, but now the leads are almost non-existent in general. Never had this problem on some of these campaigns all year until maybe within the last 6-8 weeks and now its almost impossible to avoid.

Anyone else dealing with this or have some potentially advice/feedback to possibly help me get this all fixed?

Hello, I have the following campaign:

-Google Search Campaign

- US ZA UK AU CA targeting

- Broad keyword, 300k searches a month in these geo

- max conversions bid strategy

- no targeting / filtering / all stock

- 20$ daily budget

- Google doesn't show any issues or limitations

After I optimised my website for 10/10 Quality Score, I made a new campaign which started giving me clicks of 0.01-0.1$ CPC, which ofc I am happy about, but it gives only 50-100 of them a day, resulting in 0.5$ Spend.

Is it something that will fix itself or should I change something for it to ramp up? Campaign has been active for 2 days.

Used to run ads for a 10+ year successful biz all over social on:

Google Search

Facebook

Pinterest

Native

---

We've ALWAYS been profitable and CPMs were always normal

Now CPMs everywhere have tripled while conversion rate remains the same

Traffic to all these avenues seems to have decreased DRAMATICALLY

We just aren't seeing people anywhere online like there used to be .. its like people are completely avoiding going online these days.

Impossible to keep PPC costs down and after 10+ years impossible to be profitable.

Product is $9 but LTV is $120...... can't make the #'s work no matter what we do... nobody is around anywhere we advertise

WTF??

I’m in a bit of a dilemma and could use some advice. I have a google ads account that’s about a year old, but honestly, the performance is pretty bad right now due to poor optimizations and some questionable data that’s accumulated over time. I’ve been doing my best to make improvements, but it feels like I’m fighting an uphill battle.

So here’s my question: Should I create completely fresh campaigns in the same account, or is it better to just scrap the whole thing and start a new account with fresh campaigns?

I know starting from scratch means rebuilding from the ground up, but I’m concerned that the bad data and optimizations might continue to hold me back in my current account. On the flip side, I’m hesitant to abandon the history that comes with the old account. Has anyone been in a similar situation? What would you recommend?

Thanks in advance for any tips or insights!

Looking for advice on recovering our suspended Google Ads account. It got hit with a "circumventing systems policy" violation because a hacker sneaked in and created unauthorized ads. We're a legit service-based business, and these random ads had nothing to do with what we actually offer. Now our account is suspended, and we're stuck trying to fix this mess. Anyone have tips on how to get the suspension lifted? Would really appreciate any help!

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Hi all, I would like some help about not overwriting custom labels in Merchant - Flowboost Labelizer script.

I have added a supplementary feed with a link to a sheet, where my products are labeled and sorted by performance ("id" and "custom label 2" columns). Unfortunately, the custom labels are then no longer attributed to the products in Merchant so I don't see it in Google Ads.

The only thing I could think of is that they have a primary data feed connected via the Content API (using Shopify) and not a classic URL feed, so could this be the problem, does anyone have any experience?

Otherwise, I went by the instructions - https://scribehow.com/shared/Flowboost\_Labelizer\_\_supplemental\_feed\_\_5zPkG2iuSei1Xe6twtGcaw.

Thank you very much for any advice. 🙂

Hey everyone,

I'm experiencing a concerning issue across multiple Google Ads accounts in different niches, and I'm hoping someone here has encountered something similar.

Key observations:

• Seeing a significant drop in event tracking across accounts
• Remarketing audiences built from these events maintain their size (not dropping)
• Accounts using these event-based audiences are showing major decreases in final sales
• Other metrics remain relatively normal
• Accounts using different data sources aren't experiencing similar sales drops
• Strangely, even brand campaigns (using CPC bidding strategy) show this decline, despite conversion tracking being used only as a counter without optimization

What's particularly puzzling is that this is happening even in brand campaigns where we're using manual CPC bidding and conversion tracking is purely for measurement, not optimization.

Google Support hasn't been helpful so far, and I'm trying to determine if this is a data tracking issue or if I should be looking elsewhere for the problem.

Has anyone experienced similar issues recently? Any insights on whether this might be a tracking problem or if I should investigate other potential causes?

Please share your best experiences with PPC...like your better ads campaign, and ROI.

Hi! So previously I worked as Junior PPC specialist and account manager for an agency and literally every single account I manged over the span of 3year was liked with GA4 and also usually had a Tag Manager account. I decided I wanted branch out my skill and took a marketing job at an accountancy firm. Given my experience they asked me to have a look at their ads account and I saw that they don't link ANY of their ads account with analytics which seemed so confusing to me. They have 2 conversions actions set up in the ads account and it's phone calls and people clicking to get directions on average they they around 2-3 conversions a month in the accounts. My manager was being cagey about analytics and first told me only the board of directors get access to see analytics which seems weird to me? but anyway after I explained why I wanted to see it I got granted access and they have about 3/4 conversions actions that could be imported that I think would help the ads accounts perform better. Things like form submissions, email clicks etc. They're relevant conversions I think.

My questions is - Has anyone ran an account without linking analytics and how well does it do? Would I be better off leaving it and figuring out how to add conversions for the form submission to ads without it or should I try to convince them to let me link their ads accounts with analytics?