/r/PPC Rules

Is anyone having success with demand gen for non ecom accounts? If so, are you getting direct conversions or running brand/search uplift studies and judging performance on that?

To preface, I have an online shop through Shopify and have several dozen listings connected to my Google Merchant account. Everything seems to be set up properly, both on the Shopify side and the Google side. Products have brand, barcode numbers, accurate titles, accurate descriptions, etc. On the Google side, everything is enabled to allow my products to shop in the free listings on Google Shopping, all products are verified and accepted, the information matches Shopify, my business information is accurate and up-to-date, etc.

For whatever reason though, when I search for a product, either using what I imagine a shopper would search or the literal exact title of my product, my shop is never listed on any page no matter how far down I scroll. I don't expect my store to be listed on the first fee rows, but given the high quality of images I've uploaded, the competitive, price, and the sheer amount of information I've added to each product, I feel like I should be able to see it somewhere.

The only thing of note that I have noticed is that maybe a third of my products have a "Needs attention" notification about images being under review. Even for the products that don't have this though, nothing is showing up.

I can't figure this out and would love some pointers or help. Maybe one of you has run into this before, not sure. I don't even know where to start on troubleshooting.

Woohoo! I successfully set up a single hashed email datalayer push via WordPress Fluent Forms & Google Tag Manager into a working lead form conversion goal.

My question is whether I actually need a lead form conversion goal for each form lending page form I am using? I am new to hashed emails via Enhanced Conversions, but will each conversion track back properly with using a single goal? Or, do I need to conversion goals for each landing page form fill (which are fortunately not many)?

Also, should I just abandon the GTM approach and go with GA4 Event tags all together? I have read multiple places that not all the GA4 data comes through, but I don't know what provides the best data in the easiest way. Is there any wisdom in this?

Frankly, I'm not sure how to create a second goal as I can't figure out how I even created a new GTM Conversion ID and Conversion Label. I don't even see how to get a new GTM Conversion ID and claconversion label no matter what I try.

I must admit that testing this was a pain in the butt. Multiple browsers, including Chrome, were showing the tag not firing via GTM Preview, but it was going through using the Enhanced Conversion Chrome extension. When I switched over to another browser and set it for no tracking protection, all is well. Ugh...many hours were wasted.

Has anyone worked with or used ClickPower PPC. They are based out of Tamsworth, UK. I am trying to find an SEO company and this company came up in a search. Are they legit? Are thier services for real and did they help drive more leads and sales? Anyone out there ever work for them or one of thier affiliates? What was it like?

Google just announced Meridian which is their latest MMM. I dont know much about this space but can it be used to help me Search performance.

I use search/shopping ads through SA360 and also a bit of retail & app ads.

If there are any ways which could help me improve my accounts performance by using Meridian, please write in the comments.

Would love to explore more on this topic.

TIA!

As we know, Google's algorithms are moving toward search intent with less weight on your keywords. It can be messy no matter the match type, but I'm curious if Google Ads is smart enough to see one prefix and include the rest if they share the same search intent.

1. Is it still useful to include every little variation of a keyword?

2. Does that change between exact or phrase match?

3. Can excessive or redundant keywords (in one ad group) be harmful?

I have a Google MCC account, and I’m under 18. Usually, my clients handle their own advertiser verification, but this time, one of them struggled with it, so I just did it myself. I’ve done this a few times before without issues.

This time, I had to verify myself as the advertiser, and I used my real age. This led to the client’s ad account being suspended because I am under 18 y/o. The account was brand new, so there’s no real loss, but creating a new one is a hassle.

Is there any way to recover the account, or do I need to create a new one? If I appeal, what should I say? Should I mention that the advertiser has now changed to someone over 18, say that I entered the wrong birthdate by mistake, or something else?

Would appreciate any advice!

We have auto-tagging implemented, but I was told to add these at the campaign level to make sure we pass campaign UTMs back to GA? I'm no GA expert, but I thought this is what auto-tagging was for?
Is this even implemented properly? I've never used Custom Parameters and unsure whether I should add parameters for ad group and term too? This client recently switch from GA to Adobe, so that complicated the issue a bit for me too.

I have a screenshot I wanted to add, but still trying to figure that out.
For Name 1 they use "campaign" and for Value 1 they use the campaign name with + for spaces, like "Insurance/Finance/Package+Campaign".
Not sure if I can use adgroup and term for other Names?

Any insight is appreciated.

I've just taken over an account that's had incomplete conversion data for over 6 months. It was probably tracking around 40-50 of conversions.

Currently the bidding strategy is set to TCPA across the campaigns. Year on year spend and conversion data is down about 70% as Google has been limiting the visibility due to the conversion tracking issues.

All conversion tracking is set up now. In terms of bidding strategy, would you increase the TCPA to get the campaigns spending again or would you shift to a click based strategy such as manual cpc?

I just got an email from Google suggesting that I activate my Google Analytics audiences in Google Ads to re engage users who have already interacted with my website.

Has anyone done this? Did it make a noticeable difference in performance? Any downsides?

https://imgur.com/qO5BBKy

Why Google? WHY?? You insist on cluttering my view, locking columns in the order I'd prefer not looking at them, annoying modal overlays taking up real estate. This stupid row for campaign drafts in the icing on the cake.

Hi!

I have a client who I'm trying to increase the % of qualified leads for. I was looking into uploading offline conversions and wanted to see if uploading good conversions we've gotten from Google Ads campaigns was a viable strategy for helping Google understand what constitutes as a good lead and thus increase those numbers.

Thank you!

I work on a big client for a very big agency and was given a POV that the landing page value in the auction was going to increase dramatically and that low quality LPs were going to incur additional costs (think 10-40% CPC inflation). Additionally, Quality Score as a metric will be sunset in the near future.

The logic for this change makes sense as it will give better content to fuel AI and also make Google more money. Win/win, right?

I passed along the POV to the client and wrote a blog about it… but then didn’t hear anything about it from Google directly. Our client reps at Google were unaware and I couldn’t find any blog articles about it. Weird.

Today I received an agency announcement that the update will rollout tomorrow (Feb 4th) and that the impacts will be felt within 24-48 hours.

Is anyone else hearing this? I absolutely believe this is true (we handle billions in Google spend and have a very close relationship, tons of reps, etc) but am amazed at how the update is being (not) communicated even within the Google org.

Question for all you Google ads & shopify people out there.

With the built in Google & YouTube app only allowing for a single google ads account connection, how do you go about getting the necessary information from shopify into google ads (if you have more than one google ads account as i do?)

By "Necessary information" i mean:

hashed customer order information e.g. name/email etc.

Website visitor behaviour audience lists (visited certain page within x days) e.g. checkout abandonment

Hi all! I am trying to review image extension performance across various PPC accounts and I wanted to get more opinions on how others have approached this task. When exporting the data to review performance, I can only review by asset ID which obviously makes it harder to know which image I am reviewing in terms of determining if the content, quality etc of the asset are okay. Any thoughts?

I run an e-commerce google ads account with shopping campaign.

I didn't have enough conversions to accumulate data so I set a micro conversion (checkout), ran maximize clicks for a month and got about 15 purchases and 40 CVs (checkout&purchase) with good CPA.

Next, I switched to tROAS at 300%(my minimum ROAS goal). It stopped making sales so I brought it down to 150% and set conversion values for purchase and checkout(1/4 or purchase value), thinking not setting cv values could be the reason. I noticed I'm only getting checkouts but no purchases, so I put checkout value to 1$ and it suddenly started to hit 500% ROAS for two weeks although the set ROAS goal was 150% at that point.

However, it started to decrease its performance gradually, so I experimented between 130-200%. It stopped generating sales, and it hasn't been hitting the set target ROAS. Thoughout these experiments, I didn't see large changes in CPC, clicks and impressions, and daily budget was almost consistently spent.

-Why was it able to hit a very good ROAS only after I changed the conversion values, and how can I keep that standard? If it worked for some period of time, I think there is a way to at least bring it back to a close standard. Is tROAS being too restrictive although it is not clearly visible in data?

-Also, is it possible that maximize clicks can be the best one depending on products/services? I don't get why it performed best when it is generally said that maximize clicks is terrible and tROAS is a lot better for e-commerce.

Hi All,

Apologies if this is in the wrong sub, but not too sure where to ask about this. Recently found out that Google has been showing incorrect tags underneath our organic search results. It's displaying tags like Free Delivery, and 30 Day Returns, when these are entirely incorrect and are not mentioned anywhere on our websites or in our Google Ads.

Does anyone know where to amend these tags that they pull? Can't find where they're coming from or when they started!

Thanks in advance!

Hey everyone,

I was running some Telegram Ads for a long time until one day they just went from Active to In review status out of nowhere. I tried the following things:

• duplicated the ads with different texts
• changed the channels bio text
• created a new ad account, deposited money there and ran 1 ad for the test

It’s been 10 days since I created the new account with the new ad and around a month since my active ads went In review.

Does any of you have an idea what may be causing this issue? I’ve never had any ads rejected. I’ve had similar issues with ads stuck in review before but it was fixed once I made some changes to channel info and the ad text.

Thanks!

Google Search Campaign/ max conv/cpa. Any ideas (other than it's Google) that I am getting requests to increase the daily budget 4x the set budget, when the current daily budget is not being "spent"?

Google announced this feature about five months ago, but I haven't heard anything since:
https://www.seroundtable.com/google-ads-gross-profit-optimization-campaign-setting-38227.html

• Can you still ask a Google rep to enable it as a beta for you, or do you just wait until it appears in everyone's account?
• If someone managed to implement it, could you share some stats?

I'm aware there are third-party tools like Profitmetrics, I'm just curios if some one lucky enough to use this one.

My carousel ads are being cut off and it looks super unprofessional. See screenshots.

Objective: Awareness

Format: Carousel

Image dimensions: 1080x1350

Placements: Facebook Business Explore, Instagram Explore, Facebook Feed, Facebook profile feed, Instagram feed, Instagram profile feed, Facebook Marketplace and Facebook video feed

I've spent a week back and forth with the Meta Marketing Pro team trying to resolve this and they are just passing me around, repeating my Qs, confirming my access to the account and general waste of time vibes. The campaign is now over but I would love to learn why this may have been happening.

https://preview.redd.it/7ochux1gowge1.png?width=473&format=png&auto=webp&s=42a29d2417d36b0a77de83ae1f7c0172003516dd

https://preview.redd.it/n2mfiy1gowge1.png?width=365&format=png&auto=webp&s=06d0d02f8e944f1ba1287d3e8ac5b75ddfe2e8f5

https://preview.redd.it/13e2sy1gowge1.png?width=342&format=png&auto=webp&s=8aa91d00ac5260e29cdd2aec55aa77b383e81411

Any suggestions?

Hey,

I recently took over this account as I am helping a friend, and I have noticed that no conversion value is being recorded on the Ads manager even when looking back into three years of data. I'm not entirely sure on how this was set up, but the website is on Shopify.

If anyone can advise on how this can be resolved so that I can see the true ROAS of my Ads that would be great.

Cheers!

Today, when consulting Google Ads 'change history' a mysterious 'Adwords Administrator' popped up in the 'change overview'. While all other users are listed by email address, this one appears only as 'Adwords Administrator' and makes 'budget changes,' according to the 'Summary' column.

Has anyone else experienced this?

I also evaluated 'search terms' and found that 40% of the clicks come from 'other search terms'.

Google Explanation: Total of search terms not shown in this report that resulted in click but were not searched on by a significant number of people.

Sounds like a bad joke.

Is this the result of running keywords in broad match? How do you deal with it?

We operate in a niche market, running search campaigns for qualified lead generation. I switched to broad match with exclusion lists after noticing that exact match close variants were on my negative list—rightfully so.

Hi folks - I know this has probably been asked several times in this sub and across the internet, but I would love to get some fresh perspective.

How do you see the future of paid ads? With AI, SearchGPT, LLMs, and all the advancements. Is PPC, and digital marketing still a lucrative field going forward into 2025 and beyond?

I understand that Google and Facebook are heavily dependent on Ad revenue, so it won’t disappear overnight. Also some industry and patterns wont change suddenly. But how do you see things evolving over next few years or 5-10 years? (Maybe that’s too long to predict, but any insights would be appreciated)

Some background: I’m looking to become an independent PPC expert over time and eventually scale it to an agency model at some point in future (hopefully)

Do you think PPC will still have strong potential? And what would be the best complementary skill, data tracking and analytics?

I'm already doing SEO, but would really appreciate some thoughts from the industry experts.

Thank you in advance, everyone, for reading and taking the time to respond. Have a great day ahead :)

Can you please tell me how I should verify my Microsoft Ads account?

I will explain my situation: I am a freelancer and I have a small store based on Shopify, I successfully advertise in Google Ads. I own my domain and have a paid subscription in Shopify, my sales are about 15-20 per month. This is an unofficial business and I do not need a government license for this. So, should I go through business verification, or is my situation individual enough?

I will be very grateful for your help and advice.

I recently launched a new search campaign with targeted exact match keywords, but I've noticed it's getting very few clicks, a high CPC, and no conversions. Could you advise on what needs to be adjusted to improve performance?

For one of my clients, I started a campaign from a new account last month, I got 4 conversions in the first 2 weeks but none in the next 2. Identified problem (1) Budget (2) Mobile Website Malware (Solved now).
Now I have a higher budget for the upcoming month and I'm not sure if should I optimize the existing campaign or create a new one. The last campaign was kind of a test campaign to see keyword performance and test ad copies. Now I have planned different ad groups based on searches and longtail keywords. But since my last campaign kinda died for 2 weeks. I'm not sure if I should optimize the existing campaign and add ad groups to the same one or create a new campaign.

Hello everyone,

despite using UTM parameters in the links for my Google and Meta ads, when I analyze source/medium of traffic and conversions in GA4, they all appear as "not set," "not provided," etc.

What do you think could be causing this issue, and how can I fix it?

Thanks for your insights!

I've learned that the best practice is to have 2-3 ad variations per ad group. However, since I'm using responsive search ads, Google already generates variations using 15 headlines. I'm unsure how to create different variations within the same ad group, as a single ad already includes all the keywords I'm targeting. Any ideas on how I should approach creating ad variations for an ad group

I have a shopping-based website and I'm currently running a PMAX campaign with the "Maximize Conversions" bidding strategy.
do i need to chagne bidding strategy to maximum conversion value in current camapign or create new camapign?
I'm getting clicks but no conversions. What could be the reasons for this, and what should I check?

• Conversion tracking is working
• All products are enabled in GMC