Hello!
We are two Master’s students at Lund University currently writing our master thesis on consumer attitudes toward the brand rivalry between Oatly and Arla. We’re looking for participants to join our focus groups either during Week 16 or 17 to discuss the brand rivalry between Arla and Oatly which consumers have experienced through their different advertisement campaigns over the last 10 years, such as Oatly’s ad “It’s like milk but made for humans”.
The focus groups will be conducted online via Zoom and in English, however we are looking for native Swedish participants who are loyal consumers of either Oatly or Arla and are familiar with the rivalry that has been going on between the two dairy companies.
If you are interested in sharing your thoughts with us, participating in our study and thereby contributing to new empirical findings, feel free to comment on this post or send an email to lundfocusgroupthesis@gmail.com and we will provide you with further information.
We would greatly appreciate your time and efforts. Thank you in advance!
Best

Hello, I am hoping to make a celebratory cake for a friend who hates sweets. I thought the Swedish sandwich cake (Smörgåstårta) would be perfect for this. I am incredibly busy two days before the celebration though.

How far along in advance can I make one and store in the fridge?

I plan to use a beet egg salad for filling, cream cheese-mayo frosting, use stale rye bread slices and delay decoration until day of serving. What ingredients should I use that won’t go bad fast? Thank you for the help!

Hei hei! I have been working on a family history cookbook. This may be a long shot but my 2nd great-grandmother and her parents immigranted to the US from Sweden, specifically the Sodermanland area. We do not have any of their recipes but I was wondering if there are any specific dishes from that area of Sweden.

In my 2nd great-grandmother's obituary it did mention she loved making ice cream IN Sweden. Any ideas what that could have been?

I've done some Googling but it's not very specific. I also am looking for something that they (in theory at least) could possibly have eaten, so in the mid to late 1800's time frame. Kinda like how a famer here in the US wouldn't have been eating hamburgers and fries back then, even though they are ubiquitous now. I appreciate any help! Tack själv!

Hi! I’m looking for a recipe my Swedish ex used to make and I’m hoping someone can help!

A casserole dish was lined with mashed potatoes and had a white fish like cod and a shrimp sauce with shrimp. Any ideas what that is?

Looking for a Swedish sausage for Christmas. Anyone know a place in the LA area where I can buy some? I think it’s also called potato sausage?

Does anyone know of a Swedish restaurant or store in the Los Angeles area? I've had Ikea food, but I'm keen to try from a legit restaurant.

Does Sweden have its own line of cookware or do they have a preferred brand they use?

Hello! I made a bunch of nyponsoppa using this recipe: https://www.swedishfood.com/swedish-food-recipes-desserts/217-rosehip-soup

I made a lot! Can I freeze some of it to enjoy later?

I can’t find korv in my usual places. I’m in Orange County ca but close to la. I miss the Korv!

I'm going to try to make some authentic Korv like my dad used to make but have no idea what's included. Additionally---his casing was never tough; I could cut it with a fork. Any thoughts on whether this is a specific casing type or the method of cooking the sausage?

Many thanks in advance!

I know it sounds simple (and it probably is) but my Swedish great-grandparents used to make fried herring in the summers. The problem is that no one else knows how to make it. I would love to taste some of that nostalgia in the future.

I can fry fish. My two main issues are: what am I supposed to bread it with and how do I prepare salted fish? I vaguely remember it having to be soaked in water but I don't know the specifics. I appreciate any help if you would care to give it.

I keep getting berated for putting jam and whipped cream on my pancakes or waffles.It's common practice here in sweden...

And another thing, why is it wrong to enjoy cold custard? Especially for a nice crumble, its 10 times better than hot. Yet when i polled 82 britts, they leaned 71% into hot...

Rant over!

https://preview.redd.it/wtx0pkijeva81.jpg?width=2884&format=pjpg&auto=webp&s=2b91b11ee5469438f4a9167ef52b0eb228e987b8

Im not sure this is the right place to post.

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I sometimes buy dafgårds taco pie, its garbage i know but the taste is kinda great. The last few pies ive bought has tasted strangly sweet and not very good. Anyone else had this experience?

I grew up going to Sweden when I was a kid every summer. My step dad was from there and I am absolutely in love with the culture and food. I want to bring my love of Swedish food to my hometown in America, any thoughts on dishes that are a must besides meatballs and herring? Thank you!