Hey everyone! I’m working on a structure for social media posts aimed at B2B clients, and I’d love to hear your thoughts. I break it down into three main parts: hooks, frameworks, and CTAs, and follow that order to make posts more engaging and targeted. Here’s a quick outline with examples:

Hooks:

• Provocative question: "Have you ever wondered why some businesses struggle to grow despite having great products?"

• Direct challenge: "Think your team’s sales strategy is effective? Here’s a test."

• Comparison: "Building a brand is like growing a garden—you need patience, the right tools, and a clear plan."

• Quote or reference: "As Steve Jobs once said, 'Innovation distinguishes between a leader and a follower.'"

Frameworks:

• AIDA (Attention, Interest, Desire, Action):

Example: "Stop losing leads. Discover how our software turns interest into action, boosting your conversions effortlessly."

• CVB (Characteristics, Advantages, Benefits):

Example: "Our app is user-friendly (characteristic), saves you time (advantage), and lets you focus on closing deals (benefit)."

• PAS (Problem, Agitation, Solution):

Example: "Struggling with team communication? Frustrated by missed deadlines? Try our platform for seamless collaboration."

• ADP (Before, After, Bridge):

Example: "Before: Hours lost in emails. After: Streamlined communication. Bridge: Our tool connects your team effortlessly."

CTAs:

• FOMO (Fear of Missing Out): "Don’t miss out—limited spots available for early access!"

• Limited offer: "For a limited time, enjoy 20% off your first purchase!"

• Comment: "What strategies do you use to increase engagement? Share below!"

• Curiosity: "Guess what feature our app just launched? Hint: It’s a game-changer for your workflow!"

Example:

Hook (Provocative Question): "Have you ever wondered why some businesses seem to thrive while others, with similar products, struggle to move forward?"

Framework (AIDA - Attention, Interest, Desire, Action): "Stop losing potential clients. With our platform, you’ll capture attention right away, engage clients with personalized content, build desire through clear value propositions, and motivate them to take action with a straightforward call to action."

CTA (Curiosity): "Curious to see how it works? Try it out and let us know what you think in the comments!"

What do you think of this structure for B2B content? Any tips to refine it or add something? Thanks!

Just read a super real post from u/rustykeys1 and felt strongly compelled to share my two cents as well bc I think this is single-handedly the only reason I survived the post-Nov-2022 AI epidemic while writers all around me got killed.

Guys.

Writing, it’s not enough anymore.

I realized this pretty early on after OpenAI released ChatGPT and I honestly believe you guys are better off accepting this, learning a few more skills, rather than finding another job in a completely new domain.

Some things I did to become IRREPLACEABLE:

• Learned keyword research with SEMrush so I could provide clients relevant content IDEAS instead of just writing stuff they gave me. Took me an hour or two?

• Started designing branded infographics on Canva to complement certain sections of my blog posts (literally asked ChatGPT for ideas, put it to life, slapped the client’s logo and website on the bottom right). I was naturally a creative and visual person, this came pretty easy.

• Added tables and diagrams to my blog posts to make content more digestible

• Designed attractive and attention-grabbing CTAs for them. I’m a B2B writer which means every single piece of content I write has a dual purpose: to educate and to sell something.

So I practiced copywriting alongside standard content writing.

But wanna know something I found out about the point above? There’s a huge disconnect between the writers and developers on CTA implementation - like where it should be placed and where it should go.

I closed this gap by using ChatGPT as my personal developer/designer. Here’s what I did - and you can replicate this process for quite literally any task or function -

1. Took a screenshot of an example CTA / image / design I liked and fed it to ChatGPT 4.0

2. Asked it to create the code that would allow me to add it as an interactive element on the website (if it was a CTA, I also provided the end URL that the button should take the user too)

3. This is what was game changing for me. I discovered a tool called codepen which basically lets you preview what the code is supposed to look like. So, without actually knowing how to code, all I did was paste the generated html from ChatGPT to codepen and made comments based on the visual preview.

4. I literally took a live screenshot of the preview from codepen, fed it to ChatGPT again, and gave feedback (e.g., “change the background color to green and align the button to the middle of the CTA box and change the copy in the button to “Try free for 7 days” and link to [URL]”)

5. Repeated this until my CTA was perfect, then attached that final embed code to the end of my article for the client/developer team to then transfer to the website CMS.

• Also bought a Surfer SEO subscription and delivered articles not through Google docs but Surfer draft links so clients can see all the keyword optimizations and SEO best practices I followed along with an SEO content score

And you think my clients would ever choose someone else over me when they couldn’t do the above?

All of the above probably took me a grand total of 5-6 hours to learn and get the hang of. And my article production time is around the same because AI is helping me write faster but I’m using that saved time to make the above improvements to the content.

Lmk if you guys have questions happy to answer.

I would love to pitch to BBC Travel because I feel my story would make a great fit for the publication. I would be grateful if you could help me with an email ID or an editor's info. I have scanned their website and while they have provided details on how to pitch, they have not mentioned to whom or where.

So I signed a client this week. It's a 6 month contract - the longest contract I've signed in 10+ years as a freelancer. It's for content and digital PR.

To win the contract, I had to present my pitch to the business owners and marketing team. This involved creating a slideshow and talking through the proposed strategy for a good 45 mins.

I'm a writer. I hate any form of public speaking - even on zoom. I was stepping outside of my comfort zone for the first time in a long time.

But I managed to get through it and the client loved the ideas. Contract signed.

So that's my recent win.

Now, my thoughts on the start of content.

I used to get most of my work from mid-sized companies that had a good knowledge of SEO and content. I was the writer bringing their content briefs to life.

This has changed. I'm now finding much more success offering complete strategies to smaller businesses.

I'm also finding success pitching one-off projects to bigger clients. That could be a single blog post to fill a content gap or a content refresh.

I believe you have to offer much more than just decent content to find work now. There has to be more value.

That could be a a specific piece of content that you know a potential client needs based on your research. Or it could be a complete content strategy.

You need to be more than a freelance 'writer'.

I used to be able to make like 2 grand a month on iWriter. There hasn't been anything there for a while (very occasionally something will show up, but not at the highest paid tier).

Are there any content mills that are still kicking?

I just saw the email that HARO officially doesn’t exist. It almost seems Cision bought it out with the express intent to kill it and hamper journalists further. Are there comparable resources people can recommend or tips for contacting sources outside Twitter/X? HARO was a truly amazing and valuable resource, especially since I don’t have the time to scour the universe for decent sources, freelancing is a second job.

So here is the question: you are a freelance writer, and you need to get things published. But you keep running into the wall that freelance work isn’t paid. For whatever reason. What do you do?

I'm thinking of doing SEO for local biz but not sure how it works. Once the biz says OK, let's roll do you write the content for them to post? Or do you get access to their account to post??

For context:

I have clients from the US, Cameroon, and India, who love and appreciate my work

Many of my blogs have ranked high on SERPs and my website copy helped business websites get more traction

But even after all that and my 4+ years of experience, I sometimes feel like I'm just faking it all. As if I know nothing and it's all just a pretend show. I often see founders and successful business owners creating great posts on LinkedIn, very similar to what I'd do for them if they hired me. So what's the difference between them and me? Why would anyone even need my work if it's that easy?

Do you have these thoughts too? Or is it just me?

Hi everyone I’m a freelance writer from India and I came across Write Jobs Plus’ Patreon page. I wanted to understand if the page is legitimate and has anyone actually successfully found work through this particular source? Please let me know. TIA!

I've been writing for over two years, and my writing has been great so far. I'm confident in my writing skills.

The only problem is that I don't know where to find YouTubers to collaborate with. I've tried Fiverr and got two scammers.

Luckily, I didn't fall into their trap. Now, I've been trying to find YouTubers.

Can anyone tell me websites or places I can find YouTubers to write scripts for? Also, I'm open to advice. So, if it's possible, kindly drop me advice as I continue my writing journey😁

Hello everyone! I’m a freelance writer and I worked for a client who was a mutual acquaintance. I completed my work for them on 20th March 2024. They were supposed to pay me after completing everything. I have been following up with calls, messages, and emails continuously but all I get are excuses or false promises.

It has been 7 months and I’m not sure what should I do now to get my money. It is a big amount.

Please help me. I’m based in India.

Ok I'm just gonna say that shit was moderately difficult for me as a writer. It might just be that I'm out of practice, haven't been in school since 2022, tired, or just caught off guard but I feel like that shit kinda caught me off guard. I feel like I need to brush up on my skills again.

Also, I tried looking to see if the site was legit, but I couldn't really find anything. The site also had a copyright date of 2015 I think and that's odd.

Can anyone who's used the site chime in with some advice, knowledge, etc. please.

Writers in India, what would be the approach for getting stories/novels published by known publishing houses?

I've just started writing scripts, and the channel that I'm working for is a new channel, but this guy has got one already established and he does documentary/story type video about a game. Gets around 35-40k views on average! The new channel however has just started, but it is getting quite a good exposure on itself! He is also pretty impressed with my scripts even though I'm a beginner! One thing to note is I'm doing this for long term! The work and effort I've to give to manually write each and every script is tremendous! Now my question is, I'm being paid 60$ @3000 words which is 20$ per 1000 words! Considering all the above criteria, am I being paid fairly? What would you charge for 1000 words in this case? And, If I'm being underpayed what should be the minimum amount I should be asking for in this situation? Should I ask for a increment?

Hi all,

Based in the UK here - I just wanted to ask advice on a new gig I'm taking on. It's two days a week on my day rate, but the contract considers me a 'casual' employee, therefore I will not be required to invoice and they will deduct tax.

Just wondering the financial implications for me when I have to do my self assessment later on.

Thanks in advance.

I was curious how many times you, personally, rewrite your first draft.

Do you often do that? From the moment you finish the first draft to the final product, does your article look the same? Or is it completely a different creature?

I want to get into travel writing and am very new to it all (have not pitched or published an article yet). I have two questions -

1. How do I go about getting quotes?

a) Do I have to let the person know I’m writing an article and would love to quote them, and then ask them specific questions?

b) Or is it more like - during my travels and generally speaking to people (i.e a hotel manager, a local tour guide, a restaurant chef, etc) I can just quote what they say to me in my article without letting them know in my interactions with them that I’m writing an article and will be quoting them?

2. Secondly, if I went on an amazing trip a year ago and want to write about it and pitch it, is it advised that I let the readers and the publisher know that it was a previous trip from a while ago, and not recent. Or is that not necessary at all to even mention that?

Thank you in advance! I’ve been wanting to get into travel writing for years and never found the courage. I’m starting to think so much more about it now and am realizing there are a lot of things I have questions about.

For context, I'm a freelance journalist with a state business license, earning what's closer to a side hustle income. My current laptop is 5/6 years old and on its last legs, so I'm considering replacing it with the new Apple M4 MacBook Pro—though the price point is a tough pill to swallow.

A mentor suggested I speak to an accountant about possibly writing off the laptop as a business expense, as it's a piece of "equipment" I use daily writing for multiple publications. However, as prefaced in the beginning, I don't have "accountant" money right now.

Has anyone in this forum faced a similar situation or had advice on the best way to proceed? All suggestions are welcome. Thank you!

Hello, I am a writer and illustrator and I want to create some children's stories, but I don't know where I can publish them. Is there a publishing house around the world that I can deal with? I'm scared of getting scammed but I also want to find my way as a writer! I want to make a career for myself.

I’ve been writing content as a freelancer from the past 6 years, out of which 5 years were spent writing for a single digital publication (or if you want to call it a website). I’ve written long-form content and listicles mostly, and it all seemed to be going amazing until a year back the publication was hit severely by a Google update.

The traffic, revenue, and engagement - everything declined. As a result, there were a lot of changes within the company. A lot of writers were not fitting the bill anymore (excluding me, though). The flow of work started to decline as well, so I had to look for other options in the meantime.

Fortunately, a marketing agency reached out to me out of nowhere and asked me to write for them and their clients. The rate per word was double than what I was getting paid at the digital publication, so it was an amazing offer to not accept. I did, and it steadied my ship.

Now, the previous client seemed to find its pace back after suffering the wrath of Google’s update and work started to resume with full force again.

Here’s where it started becoming a problem: this client hadn’t increased my rate in 3.5 years, and the rate was extremely low. Ever since I joined the company, they’ve only increased it by a tiny margin twice. By extremely low, I truly mean it. Interestingly, I saw their new job offers on LinkedIn, hiring new writers, offering more than double to what I was being paid. So, as a natural response, I had to ask the founder and send in a request to increase my rate per word - to which he politely declined.

After his response and some thinking, I thought it’s better to leave this client and stick to the new marketing agency client who pays way better (I know, very foolish of me to not have a backup.)

After my decision, it was going okay for 2 months until the agency started having a crisis of their own. Their clients wouldn’t renew their contracts and apparently a lot of websites on Google were having a tough time to get any results. As a result, they lost 90% of their clients and fast forward to now, there are hardly two that are continuing with their services. This has massively affected the flow of work, and now I get just 2-3 topics per month.

As of today, it’s been over 2 months, things are pretty much all dry. I’ve been trying to find clients on LinkedIn and other platforms, but no luck yet. I am not sure if it’s all about competition or the market is indeed down, but it sure is frustrating for me.

Any help, ideas, suggestions?

Hi, I’m from the UK and I gained my freelance journalism qualification last year. I work part time in retail and have really struggled to get my writing career going, I did a few articles for a website but they wanted me to use AI and it was more SEO based. I’m looking to break into gaming articles and such! And have no idea where to begin when I don’t really have a portfolio. I’m pretty sure my local paper doesn’t accept freelance pitches so no help there. Any advice is welcome, thank you so much🙏🏼

I've recently moved into freelance work, and, despite the terrifyingly low pay, I love doing it. But I am far too slow. Sometimes, on this sub, I see people claiming to turn articles around at maybe three times the pace I am able to, and I find that very unsettling. I worked for a content farm for far too long, which instilled terrible habits I think are partially responsible for disrupting the flow of my writing. But I don't know how to break these habits and, ultimately, to speed up my process.

Is anyone aware of any exercises or something that might loosen me up a bit? Any tips or thoughts at all would be appreciated.

Hi everyone! I was recently approached for a collaboration to create a Black Friday gift guide and get it published on media outlets. But I don’t have established media contacts or much experience with these types of projects.

I’d really appreciate any advice on how to find media contacts for this or if anyone has ideas for where to start. If you’ve done something similar, I’d love to hear your experience or any tips you might have. Thanks so much in advance for any guidance!

An old colleague has recently approached me about writing a monthly newsletter for their small food business. I had done this for a few years as part of my old role as wholesale sales manager for another small food business, and they liked my work and want the same. I'm excited to get started, but we have yet to arrange payment and I want to bring my own ideas to the table. I'd like to work for them on a freelance basis, and I'm thinking of charging an up-front rate to set up the newsletter template, then a flat rate for a basic newsletter each month, plus extra for any special photography (which I will also be doing), plus a percentage of the revenue generated by the newsletter. Does this seem reasonable? Can anyone suggest specific dollar and percentage amounts? I've never worked freelance before and would appreciate some input.

Thanks!

Hi everyone. New to this sub, but I have reviewed some past threads and found some great insight and helpful people.

I stumbled upon an "ideal client" in the sense that they need to uplevel their content marketing, and I not only love their product line, but I have niche knowledge (and passion) which would be of great benefit to them. I have varied writing experience but not as a 'content creator' and I have a social media aversion... but currently design, edit and manage (but don't write) a weekly newsletter for a client - something I just transitioned into and am learning on the fly in Beehiiv.

So i sent the CEO of this company an email proposing I create and contribute content for newsletter (with all my relevant niche knowledge noted) and got a resounding yes - that they need to work on their marketing strategy as they now are distributing their products nationally (Canada, so a much smaller market than US, but still)

I also have ideas for new strategies to build their list as well as promote the product. So I bring more than content writing to the table. I also really long for some collaboration as I have been working alone for too long and it's worn thin..I love brainstorming sessions.

I am rhinking I'd do something like a monthly package with 4 (weekly) newsletters, plus an original article, which might include an interview (more time) and at least one strategy session a month. I don't want to charge hourly because I'm slow and don't know how to track all my divergent thinking time and energy!...at the same time I do need to gauge this around some sort of hourly rate.

Thank you for your advice.

Based in the UK. I've been a nurse practitioner for 10 years. Can't carry on with clinical work due to burnout. Previously published an article for a journal a few years ago. I have an English & Linguistics bachelors degree. Prior to medical stuff interned with local newspaper. I'd like to write for health/medical/wellbeing for magazines NOT academic/journal stuff. I'm told I'm a pretty good writer. What are my chances of making it?

I'm a news reporter, but am interested in learning how to write Youtube and/or podcast scripts as a side business.

What's a good way to learn how to write these? Any good resources?

I don't mind finding a few gigs on Upwork or similar to get a portfolio started, but I need to create at least some samples first.

Any advice appreciated.

Hey there! Im a student in college looking to make some money on the side in the form of copywriting. I know copywriting is legit, but Im wondering where I should start. I think my writing skills are pretty good, but Im not sure they would transfer well to copy.

Should I get started with someone's course? Like copyMBA, copythat, or copysquad, etc.? Are there any books I should read? What do you guys recommend I should do? I have a low time preference so I am absolutely fine with working for a couple months without seeing any good pay. I also have realistic expectations and understand that most people on social media dont accurately portray what copywriting is like.

Let me know what you think! Thanks.

I've posted a couple of times over the last few months about how my full-time freelance job that I've had for a decade has gone downhill. It pays amazingly (six figures most years), but a colleague began some backstabbing stuff over the summer, the manager believed her without talking to me, and I've been pushed out in a way. I'm still allowed to work, but it's bread crumbs. There were also some issues with me getting paid within a timely manner, being lied to, etc.

Some of you offered adivce that involved not quitting but not prioritizing it, and that is what I have been doing for the most part. I reached out to some part-time clients to let them know I had more availability. I also ended up taking a part-time job from someone who has been after me for a few years. It's not something I really wanted to do, but it allows me more freedom and creativity when writing. In time, I think I'll be able to leverage it into more opportunities because it's kind of a public gig. I also resell things online as a bit of a hobby, but I've ramped that up to make it more lucrative and hope to continue to do because I actually enjoy it.

While the financial aspects still leave a little bit to be desired, I see a light at the end of the tunnel if things continue in the direction they're heading and I keep hustling. But more importantly, I feel healthier and happier. I'm not letting unprofessional people rule my life anymore. I'm not sitting at my computer 24/7. I'm not nearly as stressed out (though when I think about how this woman completely destroyed my income, I do get pretty angry). And I'm even finding time to work on my passion projects.

So, I just wanted to thank you all who suggested that and let anyone else know there is a life beyond a toxic workplace, even in our line of work!

And if anyone has any tips on how to not be so angry at that woman, please let me know. lol.