/r/copywriting

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A subreddit for learning, discussing, critiquing, and sharing resources about, advertising copy... BY copywriters, FOR copywriters. (Read the FAQ before you post. Chat with other copywriters on Discord: discord.gg/copywritingcollective)

/r/copywriting

211,171 Subscribers

1

Just landed a job in employer branding

Can anyone suggest some valuable reading material or content in this niche? I'm new to it so anything is appreciated.

2 Comments
2024/10/31
22:11 UTC

0

What's a good copywriting sample to work for a college recruitment office?

I have an associates in marketing and found a job that I would like to apply for. One of the requirements is to complete a writing sample. I've never been a student of the college and I'm not sure what type of writing sample they are looking for. This would be to work as a copywriter in the enrollment department of the college. Any suggestions?

10 Comments
2024/10/31
16:18 UTC

6

Use these 3 simple story templates to attract leads with your content (how to write stories for business content)

These days everyone's screaming about the importance of "storytelling" in your copy.

But, the thing is:

All stories aren't created equal.

Some stories are bad for content.

Some stories are good for content.

Some stories are great for business.

Some stories are useless for business.

It's hard to tell which are which when you're starting out.

The good news is:

I'm giving you 3 proven, lead-generating storytelling frameworks for your Linkedin posts.

(or any business-related copywriting, these work well for sales pages and emails too)

Before we get into the guide - you’re probably thinking “why should I listen to this guy”?

So. here’s a little insight into my experience:

  • Linkedin ghostwriter since Feb
  • Content strategist for 7+ years
  • Generated 474k views on Linkedin
  • Generated 430.4 million views on x
  • Generated 30+ million views on YouTube
  • Been creating content online for 14+ years
  • Grown an audience of 90k+ across platforms
  • Generated thousands of leads & sales using content

Convinced? Let’s get into it:

1. Discovery story

This story describes how your discovery led to or is the product or service you're offering.

This kinda story is great for:

  • selling your product /service
  • telling your origin story
  • your about section
  • building trust

Template:

I used to have [problem]

I tried [alternative options]

This led to [failures of alternatives]

Then I discovered [x]

Now I have [benefits of x]

If you want the same - [CTA]

2. Case study story

This story shows how you've gotten results for previous clients.

This is a perfect story for building credibility and attracting leads.

This kinda story is great for:

  • selling your product /service
  • proving your expertise
  • building trust & desire
  • your portfolio

Template:

I helped a client get [x results] in [x time]

Before we worked together, he had [problems]

He came to me wanting [benefit]

Here's what I did for him [describe solutions]

Here's what happened [show results]

If you want the same - [CTA]

3. Failure to success story

This story describes the failures you experienced in contrast to the success you're experiencing now.

This story works best when your failures are struggles your target audience experiences and your successes are outcomes your target audience wants.

This kinda story is great for:

  • promoting your product /service
  • telling your origin story
  • showing relatability

Template:

I remember [embarrassing failure] -> now I have [new success]

I remember [embarrassing failure] -> now I have [new success]

I remember [embarrassing failure] -> now I have [new success]

Everything changed because of [x].

If you want the same - [CTA]

Bonus tip:

Most effective stories (for business) are different flavours of this core framework:

Before: Problem/struggle

Alt options + why they don’t work

Transformation: New opportunity/discovery

After: solution/success

Now you’re ready to write better stories than 90% of people.

But...

Nobody will read your story without a good hook capturing their attention.

Good news is:

I'm giving you 74 Linkedin post ideas & hooks (with examples) for free.

Comment “hooks” below and I’ll dm you the download link. (Email signup required)

P.S.:

Wanna get better at storytelling for business? I strongly suggest reading “ The Persuasion Storycode” by David Garfinkel.

1 Comment
2024/10/31
16:16 UTC

2

Web content writers - India... Work experience, work culture, etc....

Web Content Writer - Work experience, Work Culture....etc

Hi guys, I'm a post graduate in English wishing to pursue a career in content writing. I don't know anyone who's in this field. So I would like to hear from people who are into web content writing about your work experience, skills required, salary, work-life balance, culture in work place, future of web content writing in a fast growing AI world and cities that are good for pursuing this career.

Currently I'm pursuing an online course in content writing. I'm shouldered by a lot of pressure from my parents regarding pursuing a career in this since they don't believe in going for some random online course and wanting to make a livelihood from that. The only skill I have is good written comprehension skills (Though I have a lot to work on) and being an introvert, I firmly believe this will suit me well. Guidance from experienced writers could be of great help. Thank you writers.

9 Comments
2024/10/31
13:09 UTC

21

Starting as a freelance copywriter

Hey there! Im a student in college looking to make some money on the side in the form of copywriting. I know copywriting is legit, but Im wondering where I should start. I think my writing skills are pretty good, but Im not sure they would transfer well to copy.

Should I get started with someone's course? Like copyMBA, copythat, or copysquad, etc.? Are there any books I should read? What do you guys recommend I should do? I have a low time preference so I am absolutely fine with working for a couple months without seeing any good pay. I also have realistic expectations and understand that most people on social media dont accurately portray what copywriting is like.

Let me know what you think! Thanks.

24 Comments
2024/10/31
02:15 UTC

0

Join waitlist copy

Hi guys, im kind of new to the sub and would love to learn

Im building a waitlist for an airtable product im building rn. And would like to ask for resources on how to create copy and what are the most important points when building a great copy for specifically a join waitlist landing

Thanks a lot!!

9 Comments
2024/10/31
00:03 UTC

82

I feel so defeated

I've been copywriting for 5 years, produced some great content, enjoyed tf out of my job, even on the shitty days. At the end of the day, I was happy about what I did and deep down I was excited to do it again in the morning.

When I graduated from school I had no idea what I wanted to do, but I enjoyed writing. After a few months I accepted a content writer position that evolved into a career in copywriting and I'd never loved a job so much. I felt like I finally found a path that suited me, I wasn't making great money, but I loved what I did and that made it worth it. I didn't dread Monday and if an idea hit me in the middle of the night I was more than happy to hop on my laptop and put in some work. I was proud of my work and my job.

Three years ago I started feeling restless and like I was ready to start looking around and exploring other avenues with copywriting. I'd apply and received nothing but "After careful consideration.." Okay, that's fine. I'll just keep trying. No big deal. I respect the hustle. I've done good work, I had a good attitude and work ethic, I had a passion for what I was doing and wanted to do more and learn more so I could become better - I figured sooner or later I'd get to write something new.

But now, it's been three years and I've been laid off from my copywriting job. I've been struggling to find anything. Even freelance work feels out of reach. I've done the cold-emails, done so much spec work, built up my portfolio, I've taken so many courses (not from the dudes who have these big claims, I'm not that gullible) to brush up on existing skills and to learn new ones. I've networked with other copywriters, even asked a few of the seasoned ones if I was doing anything wrong and they all told me, "No. You're doing everything right," with the occasional "You're doing everything 'WRITE'", which got a smile out of me in the corniest way.

For the last few weeks I've been interviewing with pretty much my dream job. Was it anything sexy and sleek? No. But it was in an industry I felt very passionate about at a company that I was familiar with and thought highly of. Everything was going so well, I checked off all the boxes of what they were looking for, I vibed well with the rest of the creative team, I didn't even feel nervous during my interviews. I felt like I could actually relax and be myself and like I fit in. Then this morning I woke up to the "after careful consideration" email I hoped I was done seeing.

I don't want to put all of this on LinkedIn. I'm so tired of the toxic positivity. I mean, I am by nature an incredibly optimistic person, sometimes to the point where I have to take a step back and ask myself, "Jesus, what the fuck is wrong with you? Not everything is rainbows and butterflies, ffs." But this made me feel like something in me died. I really don't know how to explain it. I've taken hundreds of rejections before, I have tough skin. I know it's just a job and there's others out there. I know EVENTUALLY something will come. But holy shit. I put so much into it. I've put so much into my copywriting career. I've put so much of myself into my career - Every word I write has a little bit of me knitted in somewhere. I just... Feel so defeated.

So, to those who have gone through this before and come out on the other side, how did you do it? How do you keep the faith or hope or whatever to keep pushing forward and to not give up? I don't want to give up, the idea of doing anything else makes me feel so sick, like I can't imagine myself doing anything else. What do you do when you feel like you've been kicked in the teeth while you're already down?

I feel like I need a hug and an adultier adult to tell me it's going to be okay.

60 Comments
2024/10/30
22:01 UTC

2

Your feedback is much appreciated!

I wrote this spec email about a car cleaning gel and would appreciate any feedback from you guys!

I thought it might be something an auto parts store or an e-commerce store could possibly sell to their email list...

Here it is: https://docs.google.com/document/d/18Dj-wK9nX0ZQDVOmXsK5y9wDjb_d7qLPq-fq4CgqsxU/edit?usp=sharing

Thank you so much for making time to help me get better at this!

14 Comments
2024/10/30
20:50 UTC

4

How do you get into a brand's voice?

When writing for a new brand, are there any mental or writing exercises you do to help give your copy the proper voice?

When I'm writing for a new client, I sometimes like to imagine them as a character and write a few lines of dialogue in their voice.

10 Comments
2024/10/30
19:32 UTC

0

How to grow & monetise my “copyediting” newsletter?

I work as a marketer at a B2B SaaS. And I’ve become deeply passionate about copywriting, after exhausting my interest in SEO.

Understanding conversion copy helped me appreciate copywriting.

I realised copywriting is as much a science, as it is a craft.

I wanted to document my learning’s and share it.

So I started a newsletter - Microcopy Secrets.

It’s on Substack. Any suggestions to grow it? And maybe monetise it as a side gig (besides making it into a paid newsletter).

Edit: I’m not sharing the link here. If you want to check it let me know. I could DM you maybe.

10 Comments
2024/10/30
17:23 UTC

2

In which platform should I go to hire someone for a slogan?

Hello copywriters.

I can't find a slogan and I am thinking of getting the job done through a site like fiverr. What's your suggestion and what should I be careful of?

Thank you in advance

(edit: I am a client and not a copywriter.)

23 Comments
2024/10/30
17:08 UTC

3

Freelance Work to Get to an Agency

Sup copy friends. I took a class at SVA to get a portfolio together. It’s mostly spec work and so far it hasn’t gotten me past a few rounds of interviews. Any recommendations for where to find work to use to get real life stuff in portfolio.

Cheers and thank you!

www.andrewmerclean.com

2 Comments
2024/10/30
14:32 UTC

6

How to get more views on Linkedin posts overnight

I’ve been creating content online for 14+ years and I’ve generated millions of views & thousands of sales online.

I’m also a Linkedin Ghostwriter.

There are 4 fatal mistakes founders make on Linkedin:

  • Writing hooks people scroll past
  • Not optimising your profile for leads
  • Not formatting your posts for easy reading
  • Creating content your audience doesn’t want

This post will help you write hooks that get you more views and leads.

What is a “hook”?

In copywriting: the first sentence of your post is called a 'hook'.

The 'hook' is the first line of a social post.

The 'hook' is the headline of a blog post.

The 'hook' is the attention grabber.

Your hook has one purpose:

Get the reader to read the next line.

If you don't get them to click “see more” and read the next line:

It doesn't matter how valuable your post is

It doesn't matter how interesting your post is

It doesn't matter how life-altering your post is

Nobody will see it.

Good hook = more reading time.

More reading time = more views on Linkedin.

A good hook does this:

Communicates a huge benefit

Communicates a huge problem

Communicates a huge information gap

Here are 2 easy hook templates you can use right now:

  1. [Huge benefit] + [ease of use]

Example:

How to write hooks that grab attention in 4 simple steps

  1. [outrageous or intriguing statement] + [here’s why]

Example:

90% of content online sucks - here’s why

Pro copywriting tip:

Write your hook AFTER you write your content.

Write your hook after you ask this question:

What's the most impactful benefit the reader gets out of this post?

Follow this advice and you'll get 10x more views on your posts.

Want 74 free hook templates to 10x your post views? Comment “hooks” below and I’ll dm you the download link. (email signup required)

20 Comments
2024/10/30
12:37 UTC

1

Where can I find a playlist/collection of VSLs to watch and learn from?

Tried looking in YouTube for playlists but didn't find any.

Is there a collection or website where I can find some VSLs to watch/learn from?

4 Comments
2024/10/30
12:09 UTC

3

Want to be better

I want to get better at writing / copywriting. Does anyone have any recommendations on courses, books etc?

9 Comments
2024/10/30
03:11 UTC

32

Copywriters: If you changed careers, what would you do?

I’m a 30-something female with experience working mostly for fashion/consumer goods/retail brands. I’m seriously considering a career pivot as to not be aged out of copywriting by the time I’m 50.

With how brutal the job market has been the past few years, I also don’t know how much passion and/or energy I still have for this industry.

Being that we’re in a white collar recession, I have no idea what field it makes sense to transition into that could support me into retirement.

What are the careers you see as potential avenues to pursue where you could not only apply your copywriting experience, but make a case for being a good candidate and getting hired?

68 Comments
2024/10/30
01:42 UTC

0

Where Can I find Good Copy Examples?

Besides subcribing to all the newsletters I com across?

Are there any websites that have example of copy so I can analyze and study?

Thanks

5 Comments
2024/10/29
21:03 UTC

0

Original Short Story: The Parable of the Magic Sign

I was trying to help new, incoming copywriters really wrap their head around what copywriting is. May be a bit trite, but here's a short story I came up with. Wanted to share <3

----

The Parable of the Magic Sign

Imagine you come into the possession of a magical sign. The magic imbued in the sign is able to convince anyone who reads it to buy something. You can change all the words on the sign, and it will still work perfectly. As it is, the sign simply says "Buy This." in large black letters.

You're ready to use your new sign. You have a thing that you sell. Because you own the magical sign, you take your product out to a crowded street. You hold up the sign. Everyone who reads it comes up to you and makes a purchase. Very quickly, you run out of product for the day. Wow, it really works! You pack away all your money and head home for the day.

The next day you come right back! The same thing happens. You show everyone your sign, everyone buys your product. You do this day after day; you make all the money you could ever want. Money becomes a trivial resource. You go out and get it any time you want, like filling a bucket full of spring water.

One day, you feel a strange shift in the sign. Some of the magic has disappeared. The sign is only about half as strong as it used to be.

Now you take your product to a crowded street. About 50% of the people who read it are able to resist. They don't buy anything. The other 50% are still under its spell. The sign magically gets about 50% of people to make purchases from you. It's not as good as it used to be, but it still works just fine. Your day is a little longer, but you still own a magic sign that erases all your financial worries.

Day after day, the magic gets used up. The sign that once converted all readers into buyers, is now only converting at around 5%.

Life is a little harder than it used to be. You have to calculate for time, and for travel expenses. You need to show your sign to hundreds of people to get as many sales as you used to. Sure, things are difficult, you think. But at the end of the day, it's a game of volume. As long as I continue to share my sign with LOTS and LOTS of people, I can still sell out of my product every day. And it's true. You spend more time showing people your magic sign. You spend all day on the crowded street. You show up at sunrise and leave at sundown. It's hard work, but you sell out every day, with help from your magic sign.

Sadly, the magic continues to fade. You show up to sell your product and only sell 1% of readers. You feel frustration and regret. It's such a shame, the sign used to work so well. But now the magic has faded, and it hardly works at all. You feel guilty for thinking that, because after all, you're still guaranteed to sell 1 out of every 100 readers! You could simply count your blessings...

...But something occurs to you. You've never tried changing the words on the sign! You wonder if, being a magic sign and all, changing the words could reignite some of the magic in it! You wipe the sign down and completely erase the words "Buy This!" from it. You then grab a black marker. This time you write something simple, but refreshing, "You won't regret it." You immediately turn the sign around and start to count off 100 people. As you count off the sales your heart starts to soar. The magic is back baby! The sign sold an incredible 10% of people!

Your mind is filled with new ideas. "What words could I use to get more people interested in buying my product?" You think. You wipe down the sign and try something new. "My amazing product!" You count off 100 more readers. Well that's weird. What is this sign trying to tell you? After you changed the words again, the conversion rate went back down to 2%!

You stop to think for a second. What is the difference in the words you used to get a 10% conversion rate, and a 2% conversion rate? Something stands out to you. The first word in the 10% phrase was "You", and the first word in the 2% phrase was "My"... You switch the words again. Now the sign reads "You can have this, it's just for you!" then you count off 100 readers, once more. Amazing! It jumped straight up to 20%!

You pack up the product for the day and head home. The magic sign does still work! "I just have to know how to use it!" You think. It just requires you to think hard about your offer and the words you use to sell it! And it seems to work best when your words focus on the buyer, not yourself. Tomorrow, you'll work hard to find the magic words, to see just how high your conversion rate can go.

1 Comment
2024/10/29
20:13 UTC

20

Advice needed: Client rewrote 90% of my content and then is asking for feedback...

So yeah, the headline doesn't say it all but you all get it already. The CEO of a new start up contracted me to write the content for their brand new website.

I did it all: headlines, CTA's, intros, company content, services, about page... all using copywriting and sales funnel techniques and worked hard to capture the brand voice etc.

The CEO (who is not a writer) rewrote literally 90 to 95% of my content and needless to say it's atrocious. The writing is below average even for non-writers. There is zero 'copywriting' left. She took closing lines and made them headlines that have nothing to do with the industry, run-on sentences with conflicting tenses and conflicting subjects..., zero grammar or sentence flow, etc etc.

Now she wants my feedback on the content SHE wrote.... and get this: wants it as soon as a possible so she can give it some HR flunky under her to edit and rewrite again.

All I really have to say is, "You don't need my feedback. I already gave you good effective content. Use that." Or should i just say, "Yeah, looks good. Go with it," and collect my paycheck?

I know the whole, 'She's the client and she paid you so she can do whatever she wants with it' idea and I'm fine (sort of lol) with it but wanting my feedback...? I don't know.

How would you all handle it?

47 Comments
2024/10/29
19:13 UTC

2

Looking for some feedback - Let’s link.

Hey, I’m starting out as a copywriter and have been practicing for a solid 1-2 months, focusing on best practices like handwriting, writing emails, and creating VSLs for fake products. The problem is, I struggle to get real feedback. When I post copy for a review, I either get a) no feedback or b) unhelpful criticism that doesn’t really help.

That’s why I’m looking to connect with other copywriters so we can give each other honest critiques and get better at writing copy. If you’re interested in connecting, talking about copy, holding each other accountable, and ready to give and receive harsh and practical advice, shoot me a DM!

8 Comments
2024/10/29
17:15 UTC

6

Really Good Emails alternative for SaaS?

Don’t get me wrong, I love Really Good Emails, but sometimes it is hard to find what you’re looking for.

So I’ve spent the last couple of months building SaaSEmails.

The idea is to have the email examples organized by use case (like subscription renewal, cancellation survey, etc.) to make browsing easier.

It's getting some early traction but I'd love to hear your thoughts, is this something you would use?

5 Comments
2024/10/29
16:28 UTC

13

8 simple tips for writing viral Linkedin hooks (10x your views in 10 mins)

Hey, I’m a Linkedin Ghostwriter.

I’ve been creating content online for 14+ years and I’ve generated millions of views & thousands of sales online.

There are 4 fatal mistakes founders make on Linkedin:

  • Writing hooks people scroll past
  • Not optimising your profile for leads
  • Not formatting your posts for easy reading
  • Creating content your audience doesn’t want

This post will help you write hooks that get you more views and leads.

Use these 8 simple tips:

  1. Focus on a benefit/problem

Readers want content that solves their problems or helps them get what they want.

Give readers a good reason to read your post.

Ask yourself: "What do they get out of this post?"

Example:

You're writing a post about optimising blog posts to rank on google.

Don't write:

"Magical SEO secrets"

Because: this is vague and points to no real benefit or solution.

Write:

"5 ways to rank 1st on google"

Because: this offers a clear benefit your target audience wants - ranking 1st on google.

  1. Show a transformation

Sharing a story of transformation makes readers curious.

They'll click "see more" because they wanna know how to get the same results.

The bigger the difference = the better the hook.

The basic template is:

[x time ago] I had [worse result]

Now I have [a better result] - here's how/why:

For example:

A year ago I didn't use Linkedin.

“Last month I got 201 leads on Linkedin - here's how...”

“3 months ago I got 5k Linkedin impressions per week.

Now I get 60k impressions per week - here's how:”

  1. Add ease of use

Humans are lazy.

We want it fast.

We want it easy.

We want it now.

The more you make your solution seem easy to use - the more people will click "see more" and read your posts.

Example:

"5 SIMPLE ways to rank 1st on google"

The "simple" makes your solution seem easier.

You can also try:

  • Easy
  • Fast

Simple always works if you can explain things in an easy-to-read way.

Use fast & easy when it's appropriate.

  1. Use numbers

Our eyes are drawn to numbers - especially on platforms with a lot of text.

Adding numbers helps:

  • Add ease of use (4 simple steps to x > how to do x)
  • Pattern interrupting (catches attention)
  • Credibility (when using stats)
  1. Be polarising

People love engaging with content they strongly agree or disagree with.

Content is like wrestling - boos or cheers are always better than silence.

It's easy to be polarising:

Be honest.

Be authoritative.

Share your true thoughts.

Make strong statements - don't hedge your bets.

For example:

Don't write:

"Ai will replace some social media managers"

Because: this is a weak but reasonable statement people can ignore.

Even if they disagree - they won't care enough to comment.

Write:

"Ai will replace social media managers"

Because: this is a strong statement that will push discussion from both sides.

  1. Keep it short

A short hook grabs attention faster.

Long hooks are cut off on mobile.

Get to the point and keep it brief.

Less is more.

  1. Be specific

Specificity builds trust and attracts the right audience.

For example - using specific stats like:

"57% of Linkedin traffic is from mobile"

Is more credible than:

"about 60% of Linkedin traffic is from mobile"

Whenever you're adding numbers - be specific as possible.

Don't write:

"80k followers"

Write:

"81,593 followers"

You can also use specificity to attract the right readers - for example:

"5 ways to rank 1st on google"

This hook is for anyone who has a website and wants more traffic.

But this hook talks to a specific audience:

"5 ways to rank 1st on google for SaaS companies"

  1. Be clear

Clear beats clever every time. Why?

Because the more you make them think - the faster they leave.

If people need to figure out what you mean - they're not gonna read your post.

Keep it simple and tell them exactly what they're gonna get...while also making them curious.

Good news is:

The more you write, the easier it gets...

Clear + curious = great hooks.

Bonus hook writing tip:

Write your hook AFTER you write your content.

Write your hook after you ask this question:

"What's the biggest benefit the reader gets out of this post?"

Follow this advice and you'll stop creating invisible content.

Skip this advice and nobody will read your posts.

No matter how much value's inside.

Want 74 free hook templates to 10x your post views? Comment “hooks” below and I’ll dm you the download link. (Email signup required)

15 Comments
2024/10/29
14:40 UTC

51

Newbies, I think it's weird that you're not being taught to practice this way...

Hey guys!

Just for some background:

I was "scammed" out of a lot of money as a new copywriter. I say that in quotes because I do regard it as a learning experience. Newbies take note, my message is simply this: If they claim fast, easy money, they're not teaching authentic copywriting (or at least don't have your best interest in mind).

Some courses have some decent "hacks" or "techniques", but those only get you so far. If you can't THINK like a copywriter and problem-solve for low engagement, low attention, and low conversions, I believe you're not prepared to write copy.

But, I DO think I've "discovered" a faster way for you to get there, without expensive courses. Here it is:

  • Practice with a real product
  • Forget the money
  • Put in reps

Not much of a discovery right? But it's weird, because I haven't seen anyone teach copy this way.

If you're trying to become a great 3-point shooter, you shoot thousands of 3-point shots (and you don't give up after 10 throws). If you wanted to become a UFC fighter, you'd have to get the **** beat out of you everyday until you started to keep up.

When you "practice rewriting headlines" or "handwriting great sales copy" or "asking GPT for fake products", that's not helpful. That's shooting without a basket, or punching air. You're practicing without a target. A great way to waste time!

If the target in copywriting is making sales, why aren't we practicing writing copy in a way that generates sales? You could have all the master mentors critiques in the world, but if you don't send your pieces to market and get feedback in the form of dollar bills, you'll have NO IDEA if you're performing or not. It's a simple concept but I keep seeing newbies NOT doing it.

Learning means a generation of a new behavior. If you're not changing the way you write copy to make more sales, you aren't learning to write better copy. But yet, there's dozens of theory-heavy courses, even the free ones on YouTube, that tell you to practice without a target. The process of figuring out which lines and ideas results in decreased or increased engagement metrics is the fastest way to learn.

So the theoretical best way to learn copy would be to tighten that feedback loop as much as possible:

Idea > Iteration > Feedback > Analysis > Repeat.

And that would be generating an idea for your audience, writing it, sending it, gathering results, analyzing metrics/sales, hypothesizing on why you go those results, and making informed adjustments.

That should be the core feedback loop, and newbies would learn MUCH faster, and more effectively, if you could decrease the time it takes to perform that loop as many times as possible.

More quality reps, and as many as possible.

Here's my very basic idea to fix that:

  • Start with a simple affiliate offer
  • Create a tracking spreadsheet
  • Write posts, create content, send DMs, write comments, or all of the above for Free traffic
  • Measure results

Some more directions:

  1. No, You're not starting an affiliate business, you're practicing copywriting. Affiliate is just fast, easy, and measurable: you could just partner with someone or build your own offer as well, the point is ACTUALLY SELL SOMETHING.

Even a $1 profit is still a sale with words. Your portfolio looks 10x better than anyone else when you can say "generated xyz sales for 123 product". It's not about money, it's about results.

  1. Pick ONE product and STICK to it for at least 3 months. If you pick a product that's already selling well (and you should), stick to it until you make your first sale at least. You're not going to grow by constantly switching ideas and starting from zero every time.

  2. Minimize channel/platforms. Try ONLY Posting to FB groups. Or ONLY doing IG DMs. Keep things simple and master one platform. No need for extra complexity in the learning stage.

  3. Measure everything. What did you write? What's the main appeal? How much engagement did you get? How did people respond? Were you hitting something they ACTUALLY already desired? And ofc, did you sell?

That's the very unsexy, thing-you-dont-want-to-hear as a newbie who had probably been promised something wild like $10k/mo in just 90 days. But if you can't drive simple results like this to start with, then you definitely won't impress a client into giving you $2k - $5k retainers.

Get the reps under your belt, build the real skill of copywriting, outperform all the posers. That's my two cents.

I also just wrote a completely free eBook detailing my whole copywriting mindset and process, plus walks you through this same process, if you're interested (link in comments)

Best of luck!

24 Comments
2024/10/29
13:50 UTC

2

Does anyone have experience with technical Executives?

I have an AI project that I kinda become a part of (called Singulatron if someone would Google it) It is mainly meant for technical executives but I really have no industry perspective and no past experience with those people so if someone has worked with that target audience or just has some generic knowledge about their job structure and those kinda things I'd be grateful if you could share your experiences so i could understand better

5 Comments
2024/10/29
08:10 UTC

3

What info should I provide for contract prep as a freelancer?

Hello, long time lurker first time joiner here.

I have an offer from a startup for a 6-month project. They're readying the contract and enquired for my information, like my full name and contact info, and they also asked for any relevation information. But, I'm at a bit of a loss of what that entails.

Should I provide my payment details, or does that come later? That's the only thing I could think of now.

I haven't written a contract in a while because I primarily dealt on UpWork. And I assume the meat of the contract is for them write up and me to review later.

pls be kind thxx 🥹🥹

2 Comments
2024/10/29
08:02 UTC

0

How do I get a job in copywriting or work myself towards getting one in the UK specifically

I have an English BA,and I only have experience with literary criticism. I understand it's completely different to copywriting but I want to learn how.

I'm hearing I need to build a portfolio,so like 4 pieces of work that are like 1500 words each about particular industry?I'm also not sure on what I'm supposed to be looking for,a junior role,internship or an actual position.

I'd also like to know where I should be spending my time applying like LinkedIn,indeed or company websites.

5 Comments
2024/10/29
04:37 UTC

0

How to Combine AI and Human Creativity for Superior Ad Copy

This guide shows you how to leverage AI's analytical power while preserving the human spark that connects with audiences. You'll learn practical techniques for using AI to handle research and iterations, freeing your creative energy for those breakthrough moments that no algorithm can replicate. Whether you're a seasoned copywriter adapting to new tools or a marketing team looking to scale your creative output, you'll discover how to make AI a powerful ally in your creative process.

https://medium.com/@bernardloki/how-to-combine-ai-and-human-creativity-for-superior-ad-copy-9be552daba69

4 Comments
2024/10/28
23:28 UTC

4

New to writing copy, looking for advice on my LinkedIn outreach

Hello members!

I'm doing LinkedIn outreach to validate a product idea for my startup. I only get ~3-5% response rate, so I'd like to hear your thoughts.

Given there's no product yet, I can't offer much. I tried: offering documents with insights on the topic, framing it as a research participation and offering the results, and even to pay for their time to a few people. However, I didn't get better results, so I just simply ask for their help lately.

I tried emails, but got abysmal response rate - 0.5%.

I'm targeting tech agency recruiters. All outreach is manual, I personalise from their profile when possible.

Is there something in my copy I'm blind to? Is the copy ok, but the problem is in the lack of offer? Are these normal results and I should just go grind?

Examples:

Hey <name> - noticed you founded 2 agencies and focus on tech, so decided to reach out. I'm working on a product idea to speed up outbound sourcing for tech roles. It's in early stages, so there's nothing to pitch:) However, would you be open to share you insights? That would help a ton.
<signature>

Hey <name> - I'm working on a product idea to save time on outbound sourcing for tech roles. In short, it aims to remove boolean string search from the process. It's in early stages. Given your specialisation, I'd like to know what you think of it. Would you be open to a chat?
<signature>

Hi <name> - I saw you specialise on SWE hiring. I'm working on a tool for outbound sourcing of tech roles. So you see why I decided to reach out:) Would you share a bit about your major challenges and time-wasters?
<signature>

13 Comments
2024/10/28
18:00 UTC

224

To new copywriters: You can do it

I started my copywriting journey in this subreddit, one year and 5 months ago today.

I posted asking about the definition of lead generation, I was literally brand new.

Now, I’m a full time digital marketing professional who does ad copy for the agency I work for, multiple big UK businesses, copy Quality Assurance for their in house resources, as well as SEO and other DM responsibilities.

I am 21 years old.

This isn’t a brag post, I’m saying this because I’m sure there are plenty of people lost and brand new to the space scrolling this subreddit right now. If that’s you, just know that you absolutely can break into this field in 2024.

Some guidance and dedication will be required, but stay the course and above all else, LISTEN TO THE PROS. I would not be where I am now if it wasn’t for the harsh words of the professionals in this sub.

Good luck, and remember, you can do it.

51 Comments
2024/10/28
17:22 UTC

4

i need help and judgement again

so, as what some users advise to me, i have to check the pinned post here, so i can have an idea what a copy looks like (it was so many BUT it helped me a lot, really!)

as of now, i am reading a book about copywriting (its called, the copywriter's handbook) but i am also trying to create a copy, as i learned (but im not consistent tho, since i am a full-time employee). this is my second try, and the recent one. may you please check it, or provide some feedback: https://docs.google.com/document/d/1QMAYj8haNAkFtKbPIWE7IXMN7fsiXuwIzJyZLnHRK40/edit?usp=sharing

thank youuuu.

21 Comments
2024/10/28
16:29 UTC

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