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Experimented a lot with copywriting in the last 12 months in the field of IT strategy consulting / digital transformation / AI.

Read tons of articles about awareness stages, trying to focus on emotions, focusing on pain points, benefits, etc

While I do understand the idea behind, I feel like all the usual copywriting ideas rather work for B2C or small B2B companies.

For example, take a look at a marketing company like kingkong.co

They have a ton of text on their landing page. Do managers of large companies take time to even read something like that?

Whenever I have a text on my website that is more than 2-3 sentences, they are scrolled over (we use Hotjar screen captures).

Maybe my copy just sucks. But I made plenty of experiments with texts I even validated with clients.

They are never read. What works (= people stop scrolling) is things like diagrams, stats or other layout elements that are easy to read. However, it is hard to convey unique messages just from these elements.

Honestly speaking, I feel like most marketing firms that emphasize heavily on copywriting always seem to tackle wanna-be entrepreneurs that are just at the point of founding and people that can be reached with "get rich and successful" messages. The typical target audience of insta/yt gurus.

I don't want to say that copywriting is not important in B2B marketing. I just feel like crafting a unique story does not work very well here.

That might also explain why all the large consulting firms (like Accenture) do have bad, corporate copy that could come straight from ChatGPT.

Am I missing something? What are your experiences with optimizing conversions with copywriting when targeting large enterprises and their decision makers?

One of my friends is looking to test some website design and copy versions. If you are open to spare 15-20 mins and provide some feedback, please DM me or comment below.

Kick back and relax. Spend the day doing what you love. I'll handle your editing, writing, and content creation. As a graphic artist, I can edit your videos and write anything from short social media posts to long-form articles. I'm a professional who charges professional rates for professional work. Let's chat about your project!

I'll start by apologizing for my English. I'd like to try writing/rewriting slogans and advertisements for famous brands and/or companies. I'd like to publish everything on my Instagram account, as if it were a portfolio. Can I do that, or do I risk legal action from those companies?

Seen plenty of copywriters killing it without any professional writing training of any sorts.

But i can't help but feel that SOME kind of professional training, let's say, in creative writing, will surely give you an edge over others.

Surely, knowing how to write good prose, etc., and then geeting feedback from a trained writer is bound to improve your output. The only question is by how much. Will the investment be worth it in the end?

What do you guys think?

Hi, I'm 17 and I want to start copywriting and I was wondering if it would be okay for me to use a pen name? Like, maybe my middle name and my real last name. (My middle name isn't on any legal documents) Just because I'm a girl and a minor, I just don't feel that comfortable putting my legal name out just yet. My name is pretty unique and also not easy at all to pronounce for English speakers. However, maybe I should just do it and bite the bullet? Thanks for any advice!

hi! i'm working my first full-time copywriting job after a handful of years as a newswriter for broadcast tv/reporter and some time freelancing in social media campaigns. my projects come in different shapes and sizes, but all under the same public health umbrella, so it's always engaging but i feel like i have so much to learn.

i have a lot of questions about this career path, and the different places it can branch off too, but i'm also desperately curious on how to improve outside of just repetition? i'm a good writer but sometimes trying to adjust to different "voices" for different campaigns makes me feel like i'm going insane. before the holidays i ran into my first ever issue meeting a deadline because i just couldn't figure out how to lean into writing with a certain voice. my job is fully remote, which is great overall but isolating, which makes mentorship/asking these kinds of questions feel a little out of my reach. if anyone has any tips, i would be so appreciative! thank you!

Basically the headline. There must be copywriters out there who got started on their own and didn't worked under anyone and stayed freelance all around. I am curious as to how these people learned stuff or upgraded them without the guidance of a mentor and the opportunities offered by an agency . Where did they learn the processes? How did you upgrade? I am really curious

Im suppose to Rewrite the app store listing copy for WhatsApp. Here is my copy:

Are you tired of trying to message people across the world but it is slow, and the fees are outrageous? Whatsapp is a free messaging app that works across 180 countries (even to your friend in zimbabwe) with no subscription fees! Whatsapp is simple, private, and reliable; that's why 2 billion people use it (That's everyone in North america, times two) !  Whatsapp works across mobile and desktop even on slow connection.

Still have doubts?

• Your personal messages and phone calls are private by encryption.
• It is simple to use, all you need is your phone number!
• Make secure video and voice calls with up to 8 people for FREE without it being low quality.
• End to end encrypted group chat lets you share messages, photos,and documents with either mobile or desktop with a sense of relief.

With AI content on the rise - what do you think G will do next?

View Poll

My copy just arrived, and I'm certain this is an unauthorized print. Print quality is incredibly poor, and the copyright notice says Paladin Press despite the fact this print of the book is from a couple months back and Paladin has been out of business for 6 years. The publisher listed on the product page is "Pbooks" who I haven't heard of, nor can I find anything about them except a very outdated looking website with dead links for a store, not a publisher.

The text is very blurry and faded in many spots, I don't have a genuine copy to compare it too, but I'm certain an authentic copy wouldn't look like this. This looks like it was printed from a low quality scan of the book, because there's some noticeable artifacting around some of the words.

I loathe the idea of giving money to copyright infringers, and I have to say I'm surprised that Barnes and Noble and Amazon sell this low quality garbage of dubious authenticity. atIt's sold directly by Amazon too, so if I want a refund I have to send them back their shoddy counterfeit merchandise.

Oh and it also has an introduction to the fifth edition in there, and a page saying revised by Fred E. Hahn.

I have attached pictures of the title page, copyright info, and table of contents, all but the copyright info match the 5th edition (title page is edited with which edition it is removed).

I could buy that some small company got the rights after Prentice-Hall went out of business. But to offer such a low quality print with the wrong contents is surely a sign of counterfeiting.

For those of you who have *embraced* AI, how did you start? I have been freelancing in the online casino sector for five years. Long-form SEO, affiliate marketing content designed to increase conversions. The assignments are not wholly different — there’s only so many ways you can write about the basics of blackjack and baccarat.

With years of “unique” content at my disposal, how would you start your AI journey? 

In theory, I’m looking for an AI program that will allow me to upload my previous content and easily shape future content with tone, voice and content while keeping the copy as “unique” as possible (no plagiarism.)

Anybody who has undertaken a similar endeavor, would love to hear how you went about it, what program you recommend, and if it’s worth it. Thanks in advance!

My partner has been a sole trader in the UK since 2019, starting with lots of smaller jobs and, in the last year, just working for one company. We both had no idea this would become a long-term thing, but it has, and he really enjoys it now. We have been winging as we had no idea how it should be done regarding tax or if he should be setting up a company. Doing a bit of research, and I think he is vastly underpaid, but not only that, he may not be self-employed at all. Here's the deal:-

• He has no written contract
• He has to ask the company when he wants to take time off - He's never been refused, though
• He gets 20 days holiday
• He pays his tax and NI via self-assessment
• He doesn't get any benefits
• He works Mon-Fri 10-6:30, but I'm not sure he can choose when he wants to work
• He gets paid £1800 a month after submitting an invoice
• He gets a pay rise every year, plus a Christmas bonus

Based on the above, I think he needs to get a written contract in place to establish some boundaries, and if he wants to be a contractor, then (either outside or inside IR35) set a day rate for his work. What would be a good rate for someone with 5 years of experience in copywriting? Betting, casinos, YouTube scripts, speech writing, but he can turn his hand to anything.

What's the best way to approach the company without losing the work? I know it's a challenging market right now but I think he's being taken advantage of.

Oh, and we need to get an accountant to work out the best way to do it all, right?

Hi everyone,

I've created a content gap analysis tool with a friend which could help you improve your content. It compares your content against the top 3 ranking articles for a given keyword. The tool tells you what is lacking in the content and provides improvement suggestions. The goal is to get ideas to make your content more useful than others.

It's free and there is no need to signup!

If you're interested and would like to test it, please let me know in the comment. Any feedback would be greatly appreciated.

Hey everyone, I been working on a tool to analyze historical hero texts and menu changes.

It could be useful to see how companies evolve their messaging etc.

Tool link (no login required): https://auditcity.io/research/messaging/

I'm a freelance copywriter (5 years) (I usually work with B2B clients, multiple industries)

--

For people who are working/worked with agencies, what are the pros and cons?

Why would agencies work with a freelancer instead of hiring someone in-house? (I want to polish my offering to them accordingly).

They flagged my writing as AI-generated but when I used their Paraphraser tool which is marketed as helpful tool to avoid being detected as AI-generated then pasted it back in AI-detector tool, the result came back as "100% percents AI-generated and AI-refined". There's no winning in this laa.

जिसके हाथ में कुछ न हो । खाली हाथ । निर्धन । गरीब । [One who has nothing in his hands. Empty hands. Poor]

I had someone reach out and ask if I could help rewrite their product pages. They're an ecomm distributor that sells a few different categories of products, and within each category they have many different types of that product.

For example, let's say one of the things they sell is wholesale stickers. So, they'll have a landing page for their wholesale sticker product. But then they also have landing pages for:

• Vinyl Stickers
• Custom Stickers
• Holographic Stickers
• Die-Cut Stickers
• Sticker Packs
• Clear Stickers
• Promotional Stickers
• Kids' Stickers
• Seasonal & Holiday Stickers

You get the jist. They want me to write landing pages for each product category plus each product. They have several different categories, so as you can imagine, there's a lot.

I'm used to pricing landing pages based off projects where I do ~3-5 landing pages. Not 100+. And not 100+ landing pages that are possibly all very similar with slight tweaks...I have absolutely no idea what to price this or how to go about it.

Anyone done a project like this before? How'd you figure out a ballpark estimate? Any insight is appreciated

I'll start:

I learnt to stretch a 20 words paragraph to 100 words essay at School, now I am struggling to shrink a 30 words information to 30 characters one line.

It clearly has AI all over it – they use the same format of rhetorical questions, words and phrases.

The unemotional, impersonal way of writing...

The run-on sentences which drone on and on and never seem to end...

I give them feedback about the openings, transitions, the abruptness – they don't even use AI to review their own AI work.

The words end up sound very boring, unengaging, uncontextual...

Thing is, our clients notice AI content when they see it. We even got called out for using a word that's been duped as an AI word although it totally wasn't.

So we're very picky with our revision process - but we keep getting the same old sh*t again.

When people see my work, they tell me "oh wow I wasn't expecting something that good" – and I get it, because all they're getting is sh*t AI content.

How do I hold the same standards to my team without burning them out?

They all seem to leave at the end because I'm too picky.

One of them even told me to lower my standards before quitting – but if I do, then we wouldn't have the clients that we have.

Waiting on a copy of Tested Advertising Methods, and I was wondering are Caples' other books Making Ads Pay and How to Make Your Advertising Make Money also recommended?

Or will they share a lot of the same information?

“Hi did you see this?”

“Want me to send another free value?”

What do you usually say?

So, here’s a story about how I got replaced by AI and junior copywriters, only for my old CEO to come crawling back. Spoiler alert: I didn’t go back.

I used to work as a copywriter for this company. The CEO decided to replace me with beginner copywriters and AI-generated content to save costs. He was convinced that AI tools like ChatGPT could handle everything, from blog posts to social media, without human input. I tried explaining to him that AI doesn’t always get it right, especially for niche industries or clients with physical products. For example, some of our clients sold stuff like electrical tools (wrenches, screwdrivers) or machine parts (bearings, etc.), and ChatGPT would often recommend the wrong products or include inaccurate details. Clients had to correct us all the time.

I told him some tasks required real research and manual effort to ensure accuracy. But he drank the “AI can do it all” Kool-Aid and decided I wasn’t necessary. He even asked me to hand over my prompts. The ones I use to create engaging social media posts and blogs. At that point, I could see the writing on the wall. So, I only gave them a watered-down version of my prompts, keeping the advanced ones to myself. Here's a tip: Never give away your secret sauce. It’s your edge, especially in marketing.

While training the junior copywriters, I pointed out that certain things needed to be done manually. Though some of those tasks could’ve been automated if you actually knew how to use AI properly. But I wasn’t wrong about one thing. To write well for a client, you need to understand their business and do real research, not just rely on ChatGPT to spit out content.

Fast forward to when the juniors thought they had my process somewhat figured out (spoiler: they didn’t). The CEO decided I was expendable and fired me. He went all in on cheaper labor and AI.

I kept tabs on the company after I left and, honestly, the content they were putting out was embarrassing. The blog posts and social media were just... bad. The difference between my work and theirs was obvious. And the client got mad and asked for a refund.

Two weeks later, HR reached out to me. Apparently, the CEO realized his mistake and wanted me back because he was impressed with my results (the ones he’d taken for granted). I felt vindicated, but there was no way I was going back. By then, I had decided to go full-time freelance, and things were already looking up. I have two clients now and a potential third lined up.

Moral of the story: Don’t let anyone devalue your work or your expertise. AI is a tool, not a replacement for skill, experience, and understanding. And never, ever hand over the keys to your kingdom.

FYI. This whole thing I am writing is "aided" by AI. Take note, "aided" by AI, not generated by AI. There's a difference. What I am doing here is blabbing about whatever comes to mind and using GPT to restructure what I am saying. Most of this was me talking into the microphone, and GPT was used to refine my post. This is another way of creating a post. Say whatever you want and use GPT to restructure.

A cool ‘hack’ in this post… to quickly and easily capture your ideas in a dedicated idea swipefile - free from distraction unlike the notes app

Short ‘lil sidenote: You need the Gmail app to benefit from this post, if you don’t use Gmail, you may want to skip this one. (you also need a computer to set it up, once)

Anyways…

So I used to struggle with capturing ideas before, mainly used the notes app but that didn’t work cuz you never find the note again when you really need it lol

All my ‘good’ ideas were just victim to a lack of a proper recording system. These ideas would just fade away and 'get lost'... until I discovered the ‘pocket swipefile’

The concept behind the pocket swipe file is to:

• Quickly write all ideas when they come
• Categorize all ideas into a neat spot
• Easy access to ideas

Here’s what it looks like in action:

• Walking in the park (ooh just got an idea!)
• Pull out phone; open Gmail
• Recipient: oneofmyotheremails(@)gmail.com
• Type the idea as the SL - write an explanation in the body message

The result?

All my ideas now get categorised into a neat label called “swipe ideas” in my Gmail app

Simple enough?

Cool… here’s how you set it up:

Step 1: Create new Label

You’ll see the Labels bar on the left, click the ‘+’ icon next to it and name your new label

Step 2: Create Filter

Look towards the search bar on top, you’re going to see a weird grinding icon on the extreme right side of it

Click on it > 

Here, you need to fill in the ‘To’ and ‘From’ boxes with your other email address

Hit create filter

Step 3: Attach the label

Once you hit create filter, you’ll see a couple of options. Here you need to find where it says ‘Apply Label’ and choose the label you just created in the dropdown right next to it.

That’s it. That’s how you create your very own pocket swipefile full of the best of your ideas. You can whip this out whenever you’re working on a project or sitting down to write copy!

Im thinking of learning SEO copywriting to earn some money on the side.
I am pretty good at English and learning about the SEO part for the past few months.
What would be the best niche for SEO copywriting??? Or should i be open to a lot of niches and just work on any topic i can find??

I just recently closed another Email client - this time on Upwork Proof (ss)

This was around the time I posted 'Surprise client from reddit' (20 days ago)

Reason I call them a 'Real' client is due to the myth out there about Upwork being full of 'penny pinchers'...

But this client turned out to be different. They have everything you could ask for in a client:

1. They’re making solid money in their business
2. They understand the importance of email marketing
3. They're willing to pay big money to benefit from email

Unlike the common misconception, this client turned out to be the real deal. Maybe I just got lucky, idk.

Anyways, I'll be sharing the whole process in this post

Here’s the list of the things I’ll cover:

1. Number of proposals I sent
2. Copy of the proposal I sent to this client
3. Why the proposal might have worked
4. The way I structured the deal
5. The results I brought for them in 20 days

Starting with the first one -

I made about 11 proposals in total (9 before getting hired)

Here’s the ss of the stats

As you can see in the screenshot, only 1 of those proposals got viewed and they ended up hiring me for the job.

Here’s what the proposal looked like (ss)

The reason why I think it worked is because 80% of proposals on Upwork are written by AI, and 15% are riddled with grammatical errors, so, naturally, my proposal stood out.

Another factor which made it work, I believe, is that the proposal was laser-focused on what the client asked for. I regurgitated what they said in the post word-to-word and connected it with my experience.

More on that later…

For now, let me tell you how I structured the deal, here are all the steps:

Step 1: Setting up Klaviyo with 2 flows (For free or cheap)
Step 2: Get awesome results
Step 3: Upsell on the remaining flows (7 in total)

And that's exactly how it went-

I offered them to setup Klaviyo and 2 flows (3 emails each) for free. Although they still paid for it out of the goodness of their heart (or maybe for the money they started to make haha)

Once set up with the first 2 flows, we gave it a week for the results to flow in...

We booked a call together after waiting a week and I upsold them on a complete project of setting up 7 more flows - with a price tag of $1.5k FLAT

I know this isn’t a lot of money for the more experienced people here, but this isn’t the end. I am planning to propose a rev share deal once we’re done with flows and move on to email campaigns.

And yeah, as promised above -

Here are the results so far since the last 20 days: Screenshot of results

You can see we’ve managed to reach 13% in just the first 20 days... and I haven’t even set up all the flows yet! With these types of results, you can guess the amount of leverage I have right now to negotiate further.

There are a few more ways this client can help me make more money, without paying directly, but I'll save that for another post.

For now...

Anyone who thinks you can’t make money selling emails or working on Upwork. Here you go. I hope I shattered some limiting beliefs for you!

Ahmad

P.s. If you have any questions, feel free to make a comment!

P.p.s I'm not saying Upwork is a GREAT platform either, I doubt if I could've charged this much if I just went with the flow. It's more about deciding what you want to offer, and then trying to find a client who's willing to take you up on it. You can find that client on Upwork, or anywhere. Nothing to do with the platform.

Hi everyone,

I'm looking for a text editor with time tracking features. Is there such a thing? I need it for my internal statistics (how much time I spent on writing a particular text). I'm not charging by the hour but I want to get a better picture internally. Right now I do time tracking manually (writing down start and finish time), but that's not ideal.

Thanks!

Hello folks,

I am learning copy at the moment and in between doing writing exercises, I like to analyze copy from the point of view of a would be customer to determine how effective it is from my point of view.

I'm going to share the one for Netflix. At the same time, I would love it if you guys would share copy and let me know your thoughts, analysis on the copy. It could be bad or good. The whole point of this is I think we could all learn from each other. Especially how we look at copy from our perception.

Anyway, here is something I looked at today.

Netflix: “Watch anywhere. Cancel anytime.”

The copy above is very enticing, straight forward and easy to understand.

• Watch anywhere - Communicates to the potential customer that they can literally watch Netflix easily anywhere, whether on their mobile, tablet, laptop or TV. Netflix is available anywhere. There is also the option to download and watch shows offline.
• Cancel Anytime - Clearly they are telling potential customers that there are no contractual commitments or pressure to keep paying for the subscription and if they had any financial difficulty they can cancel anytime out of convenience.

On the flip side:

* Does the copy really differentiate Netflix? There are many streaming options out there which offer their services on all devices and that allow you to download their content for a limited time. Is this copy really enticing the customer to want to subscribe to Netflix because of that? I don't think so.

* Cancel Anytime - Same as above, other streaming services allow for customers to cancel anytime, so is the copy strong enough to really differentiate Netflix from the competition? Not really.

What Copy Would I Use?

The above points are good, but they don't differentiate the service. How would I as a Copywriter increase subscriptions to Netflix?

- Perhaps highlighting their exclusive shows / movies could be a strong point as it is a strong differentiator.

- Netflix also offers a gaming service that other streaming services don't offer, so perhaps copy that points that out is a bonus to sign ups.