/r/copywriting

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A subreddit for learning, discussing, critiquing, and sharing resources about, advertising copy... BY copywriters, FOR copywriters. (Read the FAQ before you post. Chat with other copywriters on Discord: discord.gg/copywritingcollective)

/r/copywriting

195,881 Subscribers

0

Critique my first ever copy!

I re-wrote an E-Mail another person in this subreddit wrote.

It is the first ever copy I wrote so please be harsh.


Email sent to newsletter for a fitness guru selling an e-book 

SL : Here’s How This ONE Habit is Holding You Back From Your Dream Physique..

Hey, [Name]

I hope you had a great workout today.

Oh, you did? I am proud of you, how much time did the workout take by the way?

3 HOURS!? 

YIKES..

Listen, I once was in your place. I used to think that more = better.

And sure, you’re young and got lots of time, and training with a lot of volume has gotten you so far.

But there will come a point in your life where you simply don’t have enough time to train as much.

Listen, shit happens..

You may have your studies, a new job, maybe even two jobs to be able to support yourself (I’ve been there)

And day after day the idea of working out seems less and less viable.

You just simply don’t have 3 hours a day to train like you used to…

But..

You don’t need to give up the gym. 

What if you can train for a FRACTION of the time and get the same results? 

Better yet..

Get even better results from working out less!

Tough to believe isn’t it? 

Well say that to the only Mr. Universe to ever get a perfect 300 score, Mike Mentzer.

Now, you can’t actually say that to him as he died over 2 decades ago, but his legacy lives on.

See, Mr Mentzer popularized the idea of not working out excessively to get the best results possible.

And with today’s science we can prove how his philosophy was right from the beginning. 

If you wanna see how I used Mr Mentzer’s teaching to to get my dream physique in less time, and how you can incorporate them into your routine to get your dream physique as well,

Use this code “20Off” to get my E-Book for a discounted price

[CTA]

1 Comment
2024/05/04
13:24 UTC

0

Copy portfolios

Hi everyone, as someone who is new to copyrighting could I see your portfolios so I can see where I stand, and to make improvements and changes to mine which I will have to make, thank you.

1 Comment
2024/05/04
08:11 UTC

2

When is the right time to ask for commission?

Context: Email copywriter here, worked at an ecomm store, gets paid $1k to write minimum of 50 emails monthly.

Before I started working with them, their store only generate $14k in email revenue.

Then after one month of working there, the email revenue is now $30K

Then last month, it doubled into $62k

Is it the right time to ask for a commission?

If so, what’s the decent % ?

6 Comments
2024/05/03
23:14 UTC

220

AI took my job… to the next level.

For those worried about AI…

I am in-house copywriter for a Fortune 500 company and I just got promoted. I’ve also hired a junior writer. We both use chatGPT as part of our creative writing process.

Our team has never been more productive.

Will they one day replace us all with AI? Who can really say. But in my experience, writers + AI are more creative & productive than AI alone.

We’ve proven it.

Edit: I should add my company has given everyone access to GPT (enterprise model). I’ve fully embraced it and have even championed others to try it. It’s not the elephant in the room at my company. Anyway, thanks for coming to my TED talk.

Edit 2: No, we don’t let GPT do the FUN stuff - creative writing, workshopping, strategizing. Why would we do that? By the way, AI has not grasped our brand voice(s). We don’t want it to! We still rely heavily on our own creative chops.

Yes, AI saves us time by taking over the mundane tasks like summarizing customer research into reports (we still listen to every word) and creating lists of content ideas (we still edit and input our ideas) - just to name a few.

82 Comments
2024/05/03
18:38 UTC

3

What's your process for a new website copywriting client?

The title, basically!

...What's your process from the time a website copywriting client lead reaches out to you to actually starting the project?

Do you start with a call to discuss the project, then send a quote, then after that have the more in-depth call about exactly what the project entails (asking them about the target audience, etc.)?

Would love to hear your process.

4 Comments
2024/05/03
17:42 UTC

7

How do you do with frustration when your in-house client won’t let you make changes? Lawyer gutting work

I won’t reveal where but I work for a company that hired me to help increase sales and help with their humanity and client retention. I’ve been rewriting things so they’re both informative and persuasive while retaining the company’s professionalism.

There is a lawyer who reads my material and aggressively guts everything so that the material is bland and strictly informational. This is exactly how the material was before. The company hired me to make changes (I already wrote for them and they liked it previously so I am writing in the company voice and style) and while I definitely don’t want to be making legal claims that could get them into trouble, the things the lawyer is gutting are pretty much everything I use to get the reader’s attention or to guide them along the path toward buying from the company. Things that don’t make any legal claims but are simply there to add depth.

I’ve worked as a copywriter for several years and I generally know what works. I’ve written for radio and tv with positive results. I’ve never had this happen before.

I’m a little frustrated and don’t know how to proceed. I want to defend my position but if I’m being delegated to simply regurgitating information they already have I’m not sure what they even need me for.

Thoughts?

17 Comments
2024/05/03
17:33 UTC

3

Do I Suck or My Agency is Overloading Me?

Hey Guys,

So last month, I finally joined an agency as a copywriter after being stuck in a feast and famine loop for 6 years as a freelance copywriter.

I am working only part-time with them. Overall they are really good. They have a great culture but I am now running into issues and it's stressing me out. I can't sleep lol.

So, I am working for 2 of their clients. 2 different companies and I am doing emails for them. I am also working closely with the CEO who guides and mentors my copy on their specific style which is great.

But now I feel like I keep getting assigned extra workload and I haven't even finished last week's work because the CEO keeps asking for revisions which take up half my time. Remember, I am only part-time.

I need to write weekly emails and fill up the calendar in advance but then I keep having last minute requirements from them because of which the calendar stays empty.

And on top of that I have to write new campaigns for new products.

So, at any given time I have shitload of work to do and they keep piling up revisions. I started getting imposter syndrome but it's just that they have a specific way of doing things.

But I am torn. If I focus too much on quality and their preferences, I spend 2-3 hours writing one email and a lot of the emails don't get done. If I focus on quantity, I end up having to do EVEN MORE revisions based off of their feedback. I am just stuck in this loop.

What would you do if you were in my shoes?

I already work 2-3 hours overtime (unpaid). And now I feel like I need to work on the weekends

6 Comments
2024/05/03
15:55 UTC

2

Breaking In to Ad Copywriting

Hi everyone,

Recently took a portfolio class at SVA and I am trying to find a way into the ad copy world. Any tips/advice? So far I’ve been just messaging recruiters and haven’t had much luck.

Here’s my book. Feedback is more than welcome! www.andrewmerclean.com

My experience- started my career in e-commerce copywriting, hit a wall, and have been a marketing manager in healthcare for past few years. Would love to land a full time copy gig and get some insurance 🤑

This community rules Appreciate ya’ll! 🤘

5 Comments
2024/05/03
15:41 UTC

7

What's your best word counting tool?

Hello! My humble content freelance venture is (finally) growing up, we now handle heavier projects >35k words, from various clients using different platforms and file formats such as Google docs, sheets, Word, Excel, Pages, Monday.com etc...

I'm currently relying on embedded word counting features of G doc and Word online, but it became a bit of a pain in my writer ass lately. So how to get word counting easier?

I'm looking preferably for a solution regardless of the file format or platform used, and if it's not too much to ask, available on Mac (and Windows maybe?).

What's your best tips and tricks, techniques or applications when it comes to word counting?

Thanks a mil!

15 Comments
2024/05/03
15:04 UTC

5

How has AI affected your work?

For instance, AI is strictly banned at work in my case. You are not allowed to use AI for any elements of your text. This is due Google's new policy that penalizes websites with AI-generated content. All texts are checked with GPTZero or similar software.

15 Comments
2024/05/03
07:33 UTC

12

Is there a bright enough future for copywriting to be worth following as a 16 year old?

I'm a 16 years old high school student who enjoys language, arts and writing. I want to try a career in copy writing in the future but I'm worried about the longevity and stability of copywriting. My biggest concern is whether or not AI will be the death of copywriting or if future technologies will make copywriting a hopeless prospect to pursue.

I have the benefit of being young with potential. There are many things I do not know in this world but so long as I stay on the right path, I think there'll be a chance I can make it.

Depending on the responses here, I may reconsider a job in copy writing. I hope to get a degree in communications which is a recommended degree for copywriting. But if not then it'lll allow me to be "qualified" in other job fields.

So to all the copywriters in this subreddit, would you recommend a 16 year old high school student to continue pursuing copywriting, or is the future of this job field not worth it for someone new.

32 Comments
2024/05/03
06:23 UTC

3

Best Copy Writer for non-profit fundraising?

I’ve got Robert Collier’s Letter Book and Halbert’s letters and of course Scientific Advertising in my library. Is there any notable copywriters with some good letters/campaigns I can study that focused on fundraising for non profits?

4 Comments
2024/05/03
00:16 UTC

38

Adjectives

I just got done editing a 1,200 word first draft and I found "significantly" in there like eight or nine times. Oof.

Just a friendly reminder that everyone has weaknesses, and apparently overusing adjectives is one of mine. Get good at editing your own work, eh?

24 Comments
2024/05/02
21:21 UTC

2

Copywriting tips to improve proofreading?

Hi!

I work in socials in my current job. So naturally, writing effective copy is a huge part of my role. Now, my role is growing into proofreading recipes for our social pages, and when I turn in the work for review, it comes back to me with even more corrections than before! I think I am partially speeding through it a little too quickly, and another part of me thinks my brain is simply not registering the mistakes/formatting issues.

Writing is not my strong suit, but I am taking LinkedIn Learning courses to improve my writing (shoutout to Mignon Fogarty/Grammar Girl), reading grammar books, and whatever I can find that I find interesting enough to add to my arsenal of learning.

Does anyone have any proofreading exercises they may have? Resources? LinkedIn Learnings? Any advice is appreciated 🙏🏻

5 Comments
2024/05/02
21:16 UTC

3

Landing a Client

Hi everyone! I'm a soon-to-be college graduate with a BA in English - Writing Studies and a minor in Communication Studies. During my time as a student, I interned for a tech company and handled a lot of their copywriting work. After graduation, I plan on diving into freelance copywriting full-time.

Now that my small introduction is out of the way, I have a question about landing clients. I'm prepared to invest several months of hard work honing my craft, creating a portfolio of spec work, and reaching out to businesses. Here's my question:

When you engage with a potential client who is interested, how do you go about finalizing the agreement? Specifically, do you set up a virtual meeting with them? A phone call? Or do you prefer to keep it over email?

The reason I ask is that I assumed you would typically have some sort of call or meeting, but I saw a post on here where people were discussing how they dislike when clients want to have a virtual meeting and would rather keep the communication to just email.

As an additional question: What types of questions do you ask, and how does the conversation typically go if you are someone who uses phone calls and virtual meetings to meet with potential clients?

Thanks in advance!

8 Comments
2024/05/02
18:43 UTC

7

How much should i charge for an amazon listing?

I have 3 yrs of exp in writing product copy (keywords, title, bullet points, description) and design brief for product images and A+ content. Recently, i have thought about freelancing but i’m not sure how much i should charge per listing.

What do you think is a reasonable price if my clients are from US?

5 Comments
2024/05/02
17:46 UTC

0

Help needed to boost our outreach game

Hello everyone, I hope you're all doing well!I wanted to reach out to this wonderful community for some guidance and advice on my outreach process. I'm part of an Influencer Marketing and Talent Management agency. we specialize in connecting brands with creators across various categories, ensuring alignment with the brands' objectives.

We've had the privilege of working with some fantastic brands like Viacom18, HUL beauty brands, Dabur, and many more, executing numerous successful campaigns. However, despite our efforts, we've been facing challenges with our outreach efforts. Whether it's through LinkedIn or email, we're not receiving the responses we hoped for.

We're eager to collaborate with different agencies and showcase our offerings in the influencer space to help their clients. That's where we're hoping you can lend us your expertise and provide some valuable suggestions. If anyone could spare some time to review our outreach messages and offer insights on how we can improve, it would be greatly appreciated.Below are examples of our outreach messages for reference:

Linkedin: Hi Kanak,

Just here to appreciate your work at Tandem & I'm reaching out because I have something that may pique your interest.

I work in the influence space, and we've successfully penetrated challenging regional markets — like UP, MP, Gujarat, Punjab, Rajasthan & beyond - we got them all covered.

It'll mean a lot if you could spare a few minutes to listen to what I have in mind.

Email : Hello Desiree!

Greetings! I'm Makhdoom — reaching out on behalf of Hextech Media, an Influencer Marketing and Talent Management agency. Our focus lies in bridging brands with top creators across various categories.

I'm reaching out to explore potential collaboration opportunities between our creators and Edelman. We believe that our creators can contribute significantly to successful campaigns and add value to your projects.

Additionally, we're constantly onboarding many good profiles to our roster, While we have a broader access to a diverse network of creators, and we also deal with your vernacular categories like home decor, interior design, doctors, chefs, travel, tech , Spiritual. etc. & Also cater to your regional markets & regional creators.

Attached is a link to our exclusive roster & credentials, Any advice on how we can dive into influencer engagements?

Would you have time for a brief meeting to discuss potential collaboration avenues?

Looking forward to your response.

Thank you all in advance for your support and guidance! 🙏

2 Comments
2024/05/02
16:49 UTC

45

Am I being unreasonable or is this 'test' for a copywriting position asking for too much?

So I applied for a copywriting position recently, went for an interview two days ago and was told they'll send a test, unpaid, of course, to gauge my skills.

Just got the test today at 5 pm. The test is due tomorrow at 5 pm.

I'm required to come up with two different content calendars for two companies and present them on Google slides (a monthly content calendar for each.)

Next part, I'm to make up a fictional tissue company and come up with four different marketing campaigns for Customer Service week, Easter, December and January, each inclusive of images, art, hashtags, captions and other things.

Next, I'm required to come up with a marketing strategy for a newly launched app for a loan company.

And finally, the last task requires me to come up with a marketing strategy for a failing insurance company.

When I agreed to do the unpaid test, I thought it would probably be like one of these tasks.

They also claim they have given me 1.5 days to complete all these tasks, yet it's 24 hours.

Is it just me or are they asking for too much?

Where I reside though, marketing, especially digital marketing and writing, isn't as valued as it should be (it's an African country) but even though, never have I ever come across such multiple tasks for a job I know I'll probably be underpaid.

71 Comments
2024/05/02
16:17 UTC

7

Advice for an absolute newbie

Hi all!

So I just started at one of the top 3 advertising agencies as a junior copywriter. I have always loved writing, but have zero experience working at an agency or as a copywriter for that matter - it’s something absolutely new to me. I am also not a graduate or anything, I’m 30 (if that makes any difference). What advice can you give me? What to do/not to do, something to avoid or focus on?

Anything you can think of from when you first started!

Thank you.

24 Comments
2024/05/02
15:33 UTC

2

Rate my first email copy

hi wrote my first email copy on a real world idea rate it and comment how it is and how I could further improve it.

Here is the email

13 Comments
2024/05/02
06:02 UTC

0

Critic my spec piece

I am trying to fill my portfolio with some good quality samples before hunting for clients.

Here's a sample welcome mail I wrote for a travel company I found online.

Please be brutal because I really wanna get good at this craft.

Also please leave some suggestions on the doc too.

Come on! Crush my writer's ego.

Would you hire me if you see this sample piece?

https://docs.google.com/document/d/1vaMTMgUvXb9BCfm-QF5JI0fBvE4o22MprNUFLxxNDwk/edit?usp=drivesdk

6 Comments
2024/05/02
05:19 UTC

6

What is your Blog Post Workflow like?

Hey everyone, i run a small one man business of leather handbags. For the sake of SEO and getting the right buyers in my website I have just started writing blogposts. Though it takes me almost a week and sometimes more to get a blog out. Over the last month i realised that there is no point in writing about things that's already been written about (please do correct me if I am wrong) since Google is looking for fresh new content.

I wanted to reach out to your guys for help to understand what's your workflow is like when writing new unique content?

16 Comments
2024/05/02
04:44 UTC

0

Clickworthy vs Copycure

I’m reviewing both Clickworthy Copy and The Copy Cure courses to invest in my continuing education within the industry. Any pros/cons of courses you’d like to share?

11 Comments
2024/05/01
22:37 UTC

3

Need a laptop for copywriting, want it to be durable, fast, 16gb ram and have a good webcam. Recommendations?

Title

20 Comments
2024/05/01
20:23 UTC

8

What's the best piece of copywriting you've read this year?

Would love to add some beauties to my swipe file. Have you read anything awesome this year?

11 Comments
2024/05/01
17:04 UTC

0

Biggest thing stopping people from Taking Courses/joining placement programs?

11 Comments
2024/05/01
16:45 UTC

0

Can you critique this spec spiece for me?

Hi everyone, first time posting here.

Can somebody critique this email spec piece that i wrote for a gym in my city? It's the first that i ever written.

Beware that i translated it from italian (my native language) to english, i also included the italian version (maybe there are some italian copywriters here, who knows).

9 Comments
2024/05/01
13:16 UTC

0

How or what do you use for meeting with your prospect?

Met this guy on facebook who is interested in my service and said he want to get on call. Should i send him zoom link or do a video call on facebook ?

4 Comments
2024/05/01
11:12 UTC

19

I've been sending cold emails for the past two months inconsistently. About 80-100. Two responses only and they were not interested. Is there anything I'm doing wrong?

I've been sending cold emails for the past two months inconsistently. About 80-100 people. I got two responses only, saying they are not interested. Before that I used a video in my emails and i had a 25% reply and booking rate. That said I only sent 4 emails, got one lead who booked a call (I'm in the process of closing) then I changed to normal emails since I found it to be hard and time-consuming to make videos. Is there anything I'm doing wrong?

Examples of my emails.

The video email

Subject: Can I get you more clients?

Let me be quick and direct. I can help you increase your site’s performance and its overall success.

I’ve made a video down below that briefly goes through some of the things we can improve on. You can probably do some of them by yourself or you can bring me onboard to help. The video is tailor-made, it's not a tips & tricks script and I’m not trying to sell you on anything , (yeah I am) . It is short and it has some good value in it. . The file might be large when downloading.

( Insert video link / file here)

To avoid the pain of doing it yourself, let me just do it for you. I just want to make you a new website that will get you better results. Would you be open to the idea?

~My name

One of my generic emails(no video or anything special)

Subject: Hey (name), this email is not about sales.

(Name), forgive me. I lied, this email is in fact a sales pitch but…give it a chance.

I run a company that helps businesses grow by making them sites that actually get good results. With you being the () at (), If your current one isn’t getting you those results you want(which it should), I repeat, the results YOU want and deserve (probably more revenue), then it’s more of a liability than an asset. Luckily, we can change that.

If that’s the case and you want better for yourself, would you be open to the idea of a chat?

~My name

49 Comments
2024/04/30
19:11 UTC

0

Is it worth getting into copywriting if you're dedicated in 2024?

So I've been wanting to get into this industry for a while but ever since AI took over I kinda let it go.

I tried dropshipping but it's not really my thing and I'm wondering if I should get into copywriting today. I Believe I have great writing skills as I have done a whole degree in writing and research so I have some good experience.

Is it worth getting into this if I'm dedicated in 2024 and as a newbie?

20 Comments
2024/04/30
16:21 UTC

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