THIS IS NOT A PLACE TO ADVERTISE. YOU WILL BE BANNED.

Advertising is the only career that truly interests me. I’m currently in my 1st year in uni in a psychology major. I’m 22 years old and I live in Canada, Quebec. Is my degree completely useless or could it benefit me ? I love the strategy part of adverting. If it’s useless what should be my course of action ? I know this career path is often disregarded in this sub but I feel like every career oriented subreddit tells people to steer away from the career in question. Please let me know, any help would be grandly appreciated

Or is that only a mad men thing or a 1900s thing. Any careers in advertising where a suit is required ?

As the title states, looking for cities big and tiny on or very near to the east coast with the healthiest advertising markets. Cities most rife with small and/or large agencies doing good work, as well as companies with solid in house advertising crews.

Has there been any monolingual English speaking agency copywriters having reasonable success in Miami? I feel like it’s such a LATAM dense market that it’s not even something to consider but I’d love to know.

Are you looking to hire?

Share your opening to the marketing professionals here on r/advertising. Please include title, description, full-time or part-time, location (on-site location or remote), and a link to apply.

Don't forget to add to our free community job board for more exposure.

If you are looking to be hired, this is not the place to post that and your post will be removed.

i want to advertise my services in translation/subtitling on japanese, german, english, spanish, videos, but i dont know how to, i see some webpages that adevrtise for you but i dont know how they work, i created a patreon, but i dont know how to advertise it, some one told me about craiglist, but i dont know if it will work, how do i start, what site do i go, where do i post,how do i post it, can someone give me any advise?

Hey Redditors,

I see far to many Facebook doom posts and I want to create this post to help all of you. I have created tons of value posts in the past where you can read about ad account structures, case studies, ad creatives that work well. This post is more for telling the truth about the current state of Facebook and what are the reasons why businesses get bad results today.

I have been advertising on Facebook (Meta) since the September of 2017. Back then Facebook was a goldmine. You put in $1 you get $100 out. Back then Facebook ads was really underpriced because there was no real competition.

Those were the days of wolfmugs, simple bracelets, Free products just pay-for-shipping offers. Targeting was working really well, you could use interests, behaivors, lookalike audiences and they performed like crazy.

Then years later apple launched IOS 14 update and it wiped out all the tracking. Even today, about 70% of IOS devices have opted out of tracking.

Fast-forward to today. Facebook ads are appropriately priced. There is way more competition, and the competition is very good at advertising. It has become way harder for beginners to get good results. Also, it's harder to get results for people who haven't adapted to the way Facebook ads work now.

Which now leads me to the truth part. It's harsh. But let's face it we all have chosen to do business. By choosing to be a business owner we automatically chose harsh. It does not matter how big you are, it's not always sunshine and rainbows.

In the past 7 years of being in the business and the past 2 years of auditing 500+ businesses who are using Facebook ads to get customer I can tell with full certinty why some have success and why some don't.

The reality is that it has nothing to do with Facebook ads. Facebook ads are only an amplifier for your business. Facebook ads are only a traffic source. They are not meant to generate sales for you. Their only job is to send intent-driven traffic.

I will acknowledge that this year Facebook has been bad in terms of having issues even with the traffic that it sends. Taking that in consideration it's still not the sole reason why a lot of businesses fail. It's also not presidental elections or Q4 and business running black friday offers.

I saw someone comment that they blame their failure on others running black friday offers - are you f** kidding me? :D

In the last 100 years, most businesses have failed. The only ones that succeed are the good ones. Which brings me to the point.

In all of the audits that I have done during the past two years, the businesses that were failing were bad businesses:

• Terrible products that no one wants.
• Good products with a terrible buyer journey and lot's of competition with amazing buyer journey
• With terrible business economics - low aov, low margins, low repeat purchase rate
• Selling products dying markets
• Not knowing their numbers and how they work.
• Using beginner-level marketing
• Using beginner-level ad creatives
• Terrible website
• Competition is 100x better.

Not a single reason is Facebook ads: elections, Black Friday Offers, Summer, Valentine's Day. The beautiful thing is that if you have those points opposite, then you have a successful business, even if Facebook ads are trippin'.

This is why many businesses that start today grow really fast. It's not because of Facebook ads. It's because the business is great.

There are millions of businesses that are doing good, and there are millions of businesses that struggle. It's just how it is.

Now, coming back to Facebook and some extra truth.

It is much harder to get good results except for those who have been in the game for a longer period, have experienced a lot of failures, and have learned from them—like me. We have launched certain projects that we thought would be a winner, but it turns out that they weren't. It does not matter how good we are at marketing or how good the website is. People didn't want the product that we sold. Plus, those failures also had bad business economics.

Since then, we have learned that all the future brands and businesses we will launch will have great economics. Meaning high margins, high aov, and a high repeat purchase rate, leaving us with a lot of room to invest in customer acquisition.

Now let's talk about what you need to succeed with Facebook ads taking aside all of the previous things that I mentioned like good product, great margins, overall great business numbers.

I strongly believe that the only way forward today to success with your ads is to know your ideal customer and break it down by segments. Why do you need to break them down?

So you can create ads that speak to those customer segments. It's not about a broad messege to everyone and resonating with no one. It's about creating a messege per audience segment so the people in that segment care about your messege.

If you don't know how to do this - you have no chance. If you don't speak to your customers in the way they feel that they feel connected, aligned, heard, and understood, you have no chance.

If you just take a week and analyze all the best-performing brands and their messeges, you will see that they connect to the customer desires instead of just sell sh**.

80% of the ads that we create don't sell. They speak about a problem and connect their desires to our solution. Study the performing brands and figure out how you can do the same.

There is no such thing as Facebook ads is dead. It's just people with bad businesses who don't know how to use Facebook ads. If you think this is not true and you are one of the ones who are struggling share your business in the comments and I will show you where you need to improve.

There is also no special cult of businesses that Facebook favors. Literally every single business as long as you have good product, good numbers, great customer experience can succeed with Facebook ads.

Oh one last thing - business performance always go up and down. One day is bad, the next day is good, the next day is bad. Stop looking at every single day and start looking at 7-14-day averages.

None of our clients and our own businesses have growing revenue every single day; it's always up, down, up, down. At the end of the day it's figuring out the things that we do that make things go up and do more of that.

Majority of our todays revenue is not coming from ads that were shown today. They are coming from ads that were shown months ago. When did you last see an ad and buy that product that day? Probably never. Don't expect your customers to do that as well.

Thanks for reading.

See you in the next one.

It's a once a week show in english, and we want to get more tourists to come.

In winter there are lots of tourists in the country to see the northern lights, and those tours frequently get cancelled due to weather, leaving thousands of tourists with their evening/night open for other plans.

I'd love to find a way to encourage tourists to come, both before before they are in the country, after they arrive in the country, and in particular on nights when the northern lights tours have been cancelled (like they will be today).

Is there anyone smart enough who could explain me why is gambling so unregulated and promoted freely with no age restrictions on all main stream medias and social media platforms, while anything connected with sex is highly censored and penalized?

I am not talking about escort, prostitution and pornography but about sex toys, sexual wellness etc…

From my point of view gambling made way much more damage to our society then sex toys and sex education.

Just one example: On TikTok you have to use alternative words like Seggs to avoid shadowban or ban on their platform. Same goes for Facebook and Instagram.

Hey everyone,

With Black Friday fast approaching, I wanted to open up a discussion about the strategies we're all planning to use to make the most of this massive opportunity.

Last year, we saw a significant boost in our clients' ROAS by:

• Starting Campaigns Early: We began teasing deals two weeks in advance to build anticipation.
• Leveraging Video Ads: Engaging creatives showcased products effectively and increased CTR.
• Segmenting Audiences: Tailoring ads for past purchasers, website visitors, and lookalike audiences made our messaging more relevant.

However, we also faced challenges like:

• Increased Ad Costs: CPMs shot up, affecting smaller budget campaigns.
• Ad Fatigue: Audiences grew weary of repetitive ads, impacting engagement.

This year, we're planning to:

• Utilize Dynamic Ads with Personalized Offers: To make our ads more relevant to individual users.
• Implement Advanced Scheduling: Focusing ad spend during peak shopping hours.
• Test New Ad Formats: Exploring Collection Ads and Instant Experience for mobile users.

I'm curious:

• What strategies are you planning for Black Friday 2024?
• Have you noticed any new trends or Facebook Ads features that could give us an edge?
• How are you tackling the challenge of increased competition and ad costs during this period?

Let's share our insights and help each other maximize our campaigns this year!

Looking forward to your thoughts and experiences.

Highschool, near college aged student here. I’ve been really looking into Creative Advertising/and maybe Marketing as a potentially career track and want to major in something equivalent in college. Lurking this subreddit, everyone seems to be really discouraging this career path for several reasons. I’m aware the job market is bad right now — and Reddit in general tend to skew towards negativity however is it actually THAT bad? Is AI a real risk to this field?

I need someone to guide me in Google ads. My client wants 5-10 sales a day I’m on a 2 week trial Her budget for ads is $1000-$2000

She runs an aesthetic product e commerce website (i.e. fillers, anti-aging products, the whole Kim kardashian plastic store basically)

She wants to target USA

Someone please guide me through the whole thing, like creating the perfect campaign to get the desired results. PLEASE

If you’re not familiar with the slogan, it’s from Virginia Slims, a cigarette marketed to women, capitalizing on the Women’s Movement. The ad where Kendall Jenner solved racial discord by giving a cop a Pepsi is close, but looking for a product that’s targeted to women.

Hello Buyers, how much do you typically spend per campaign for A/B testing creatives?

I’m a second year marketing major right now, but to be honest I haven’t learned anything new. I’m very passionate about promoting and building brands, and I just can’t tell if that is something I would take into the advertising space, branding space, or if I should stick with marketing and see if it gets better. Any advice would be appreciated, thanks!

I’m a digital marketing specialist, and Google Ads has been keeping me on my toes lately. Thought I’d reach out here and see if anyone has insights (or has run into similar challenges)!

Here’s what I’m wrestling with:

- Click-Throughs but Low Conversions: I’m seeing decent CTR, but conversions aren’t where they should be. I’ve tested landing pages and ad copy tweaks, but if anyone has tips to improve conversions, I’m all ears!

- Quality Score Frustrations: I have relevant keywords and high CTRs, but Quality Scores are still struggling. If anyone’s cracked the Quality Score mystery, please share!

- Competing with High CPCs: I’m in a competitive industry, so CPCs are sky-high. How do you manage budget and bidding without overspending? Any favorite strategies for high-stakes niches?

- Ad Fatigue Hits Fast: My ads seem to lose steam after a while. How often do you refresh your creative, and what tweaks make the biggest difference for you?

Would love to hear what’s working (or not) for you. Thanks in advance, looking forward to any advice! 🙏

Hi, my boss is not satisfied with the list of captions i've made for our fb ads. He said that it's too long and not eye-catchy. My head is throbbing and can't function right. Can you guys help me on what should i do and things i need to change. This will be a very big help.

Here's the captions i've made;

Choices for captions The wait is over—Discount Deals is here! 🛒🎉 Treat yourself to the ultimate relaxation with our 8-piece aromatherapy shower steamers—now 70% OFF! 💆‍♀️✨ Use code 50PN1SI9 to grab this exclusive deal: only $4.99 (Reg. $15.99) Shop now before it’s gone—the deal ends November 17th at 11:59 PM PST! 💜 Code works for B0CLDN4BRM

Discount Deals is your chance to bring the spa home! 🛁✨ Get 8 aromatherapy shower steamers for just $4.99 (Reg. $15.99) with code 50PN1SI9. Hurry—this 70% OFF deal ends November 17th at 11:59 PM PST. 🛒 Shop Now and pamper yourself today! 💜 Code works for B0CLDN4BRM

Who says you can't have a spa day every day? 💆‍♀️✨ Treat yourself to our 8-piece aromatherapy shower steamers for only $4.99 (Reg. $15.99)—70% OFF with code 50PN1SI9! But wait! This deal won’t last forever, so grab yours before it's gone ⏳ Offer ends November 17th at 11:59 PM PST! Code works for B0CLDN4BRM

Hi - I'm looking for examples of digital media rate cards that have pricing for affiliate publisher sites - display ads (run of site), sponsored home page/category pages, premium listings, email newsletters. I'm working on a project and wanted to compare the company I'm working with to similar publishers. Affiliate paid placements would be a bonus - DotDash Meredith, Prodege, Ebates, CapitalOne for instance. Help!! I was impacted by a recent layoff so no longer have my Rakuten account!!

I want to buy facebook views to grow my account effectively. I've seen so many services advertised, but it's hard to tell which ones deliver quality. If you’ve done this before, could you share what you learned? Are there any you’d avoid, or some you’d recommend?

I am a 4th year advertising creative student from Toronto with a focus on copywriting. I feel like I need to work a lot on my portfolio for it to be job ready. I have been wondering if I should go to grad school directly after graduating in 2025. I am looking into advertising masters in Europe and Australia but don't really know where to begin.

Part of the reason I have been considering a move is my health. I have been a bit ill for the past 3 years and I believe it is due to external factors specific to Toronto. I feel that going to grad school would allow me to explore a new environment and see how it impacts my health.

I know that in advertising a portfolio matters more than a academics. Should I try to find a job gain some work experience in Toronto then move for my masters? Or should I directly more for masters and try to build a better portfolio and then find a job?

Hello,

TL;DR: lots of targeted healthcare cancer ads, no one I know has cancer or has shared that they have. What does this mean?

Writing an open question to ad marketers who have familiarity on what targeted advertising both online and on a streaming platform might mean in this specific context:

I work in a stem field and my partner works in marketing, its notable when we're interacting with someone from a specific industry or business how our targeted advertising changes. Sometimes this will include a specific business that one of us is working with. In the past after one of us experienced a layoff, we subsequently received messaging for local job fairs at large organizations pop-up in our feeds, browsing, spotify, and apple podcast advertising. When someone speaking a foreign language was in our home, we received some advertising geared towards different languages. That's our subjective experience.

Over the last month I have consistently received advertising for multiple major healthcare networks in my area regarding cancer treatment and support teams. The language in the adverts has been "we know how difficult managing a cancer diagnosis can be, start your journey with us". Would this indicate that someone we know or has been in our home was recently diagnosed with cancer? At first I thought it was a fluke but now I'm concerned. To that end reddit and facebook served me Peyronie's disease adverts for almost 5 years and I do not in fact have Peyronie's disease.

Knowing that this could be a giant red herring, what does it mean or not mean that I keep getting "sorry about your cancer, let us help you" advertising. Thanks y'all, appreciate the advice.

I'm currently (technically) a second year fine arts student minority in advertising and PR, but I want to mainly find jobs in pr & advertising. I was considering doing a double degree (media) but I want to prioritise doing multiple internships and entering the work force over learning units I'm not as interested in (extra years worth of units). Is having only a minor (and experience ofc) enough to land jobs or should I go for the full media degree majoring in advertising and pr? Thanks!

I'm currently a senior copywriter at a large NYC ad agency and I've been toying aroudn with the idea of moving in-house... but I've only ever worked at agencies.

Are there any good in-house-specific questions I should be asking during my interviews?

I've been working as a Junior CW for about a year now at a network agency.

Up until recently, I was working on pretty big campaigns. One's where I know I had an impact, and are definitely going to be great additions to my portfolio once they're published.

Recently though, the kind of work I've been getting has been comatose. The kind of briefs I could answer in about 20 minutes with next to no feedback.

Is this a temporary situation I'm supposed to "enjoy," or is it a sign of something larger I need to pay attention to?

I'm now doing an internship in a company dedicating in tiktok ad spy and we’re always looking to improve our service and make it even more useful for advertisers and sellers. If you’re familiar with such service, I'm curious how do you feel and what features would you love to see added? Or if you haven’t used it yet, what’s stopping you?

Shareyourdog if your curious

Worked my way up from graphic designer to creative director from 2007-2017. Worked at some pretty prestigious agencies and media companies before going freelance. 2017 - 2022 were great… made tons of money and worked for some great clients. Never won any awards but have a portfolio that I’m proud of.

Last year things were pretty bad. This year I’ve had a single 6 week contract. All year. I’ve only even had a handful of interviews but can’t seem to get any traction whatsoever. I’ve hit up my network and got direct referrals from VP’s for job openings that didn’t even lead to an interview. I’ve been trying to play it cool but the truth is I’m getting desperate for work at this point and feeling pretty demoralized. I don’t know if the industry is saturated with laid off people or I’m aging out, or maybe both? At what point do I just throw in the towel and find something else to do with my life? Has anyone been through this before?

I have an account spending about $1k/day, consistently returning 3.5-4x ROAS, mostly through a PMax campaign (with Brand terms excluded).

Problem: we had two very large purchases ($10k+ each) at the end of last month (one on Oct 30, the other on Oct 31). Every day since those two large purchases, the campaign has been spending 2X the set budget at a 0.10 ROAS.

I understand that PMax aggressively branches out to serve on lower quality YouTube/Display placements when it sees revenue success, but this “bad” behavior has persisted for six days now. Usually normalizes after a day or two. Any ideas on how to rein it in?

Just wondering thanks!

Hello everyone,

Since college I've been doing stand up comedy around LA, and while that is my ultimate dream, I have always had an interest in advertising. I have experience as a social media manager for a non-profit and a small clothing company but want to break into a real copywriting role. Any advice? I have an English degree and a kind of makeshift portfolio of social posts, campaign emails, etc. but it's not a ton of spectacular work. I've been applying everywhere, but does anyone have any advice on how to break in or at least build some kind of relevancy? Any and all advice would be appreciated. Thanks!