Magazine ad, it had a shower shooting fire like a flame thrower, the quote "from one plumber to another, what the f***". I'm pretty sure it was an ad for a canon camera.

Hi Guys,

I'm working on a project that involves mapping DMAs from Canada (Designated Market Areas) to their cities.

E.g.

I want to know which cities are part of this DMA: "Vancouver-Victoria, BC"

So far I found a list of 43 DMAs in Canada and ~2000 cities overall...

So the question is:

• how do I map those cities to the relevant DMA?
• Is there a pre-defined mapping OR do I need to script that (python)?

I’d appreciate your insights!

Thanks in advance for your help!

Question in the title.

Hi there Can anyone recommend a good creative agency headhunter? Ideally US wide if that exists, as currently considering relocating, and open minded about where. But if not, regional is also fine Thanks

Hello, I just created a new mental health oriented subreddit called "r/Positivecommunication" and I was hoping that some people would join. It is to vent, and do whatever. Maybe even a daily check in/update. Whatever. Just join and tell your friends so it can grow!!!

If you make your ads lengthier than the time it takes me to close and restart the game....you lose.

I personally think this is going to be fascinating to watch unfold.

You have a brand with strong association to progressive and environmentalist groups (internet stats, which are never wrong, say 50% of Tesla's customer base is identified-democrat), and this election is highly divisive and Musk is taking possibly the most public lobbying, advocacy, and money slushing for a presidential supporter ever in the history of elections, tying himself and by extension the Tesla brand to Trump.

Is there analogues for this in the history of advertising? Brands have previously pivoted for new product lines and markets that were clearly superior to older ones. "Rebranding" to chase younger groups once the older demographics had aged out. But this?

I believe MSNBC was trying to be a FoxNews right wing competitor (think the Chris Matthews days if you are old enough), but it pivoted to leftwing propaganda in the middle of the Bush administration. MSNBC was always an afterthought in cable at the time.

Does anyone have any clue on the general monthly cost of a billboard rent? Obviously will be dependent on location, size, etc… but if you could give me a general range for a mid tier to strong location. I truly have no clue. Thank you!

Hello guys.

I run a creative advertising agency of approximately 50 people. As we have grown quite a lot it’s quite hard to keep going with the same processes, software etc. and it’s very hard to find people to hire in our market. Also how to break down teams and how to track productivity. In the past we had designers and copywriters work in two three different clients but in recent cases with large clients dedicated teams are requiredbe. We use basecamp as our task software. Any advice would be helpful. I am happy to elaborate more if needed. Thanks a lot.

Tiktok Content Can Improve Search Engine Rankings.

1. Tiktok allows you to add captions and descriptions to your videos. By optimizing these keywords and hashtags, you can make your Tiktok content discoverable both on the platform and in Google search. Google has been indexing Tiktok content more frequently, meaning your videos can show up in search results if you use the right keyword.

2. Create Hashtags - this is a bridge between Tiktok and SEO. Use trending and relevant hashtags. When crafting captions for Tiktok, include a mix of long-tail keywords and popular hashtags.

3. Video Content and SEO Synergy - Repurpose Tiktok Content for Youtube or Blogs where you can expand your digital footprint. Google rewards websites with diverse content and having your Tiktok content spread across multiple platforms gives you more opportunities to rank.

Does anyone know of any good summer opportunities / internships for college students? I'm currently a junior and double majoring in digital art and graphic design. Ideally, I would like to have a career in advertising (preferably creative direction). Or any recommendations for what to be looking for? I would be open to pretty much any suggestions!

*Edit: mistype, meant "internships" in title

I am a designer in the industry for more than 2 years now and I am trying to strike a balance to keep myself sane.

I work insane hours, overtime is unpaid, and I'm required to work weekends too (also unpaid). I have been reprimanded for "not being accountable of my work" after failing to answer messages after hours. (There was no emergency, I just wasnt able to answer)

I am burnt out and I see plenty of my seniors getting sick because of work (getting confined in a hospital, nose bleeding, high blood pressure)

But! My workmates are nice. They help me out and are kind. My boss is nice and understanding too.

How do I try to establish a more balanced work life? I want to be able to go to the gym consistently after work but I cant because of frequent overtime. I can't plan my weekends either.

Sick of this now.

Does it mean Art director, strategist or what?

It seems like companies would want to know what people really think. Especially for demographic based targeted ads. I find it extremely cowardly when comments are disabled (nearly 100% of the time) on "promoted" posts (aka ads). Let the commetariate speak and you might learn something.

Popular Pays vs. Collabor8: What are the differences in user experience and campaign management between Popular Pays and Collabor8's mobile-first platform?

I need advice as I really don’t know what to do.

I currently work as a Director in a Global, top 3 advertising agency. I have found a niche for myself and am consistently getting very good feedback from Senior Leadership. I have been at the agency for 3 years, with 2.5 years in this team and a brief stint in the middle in another team (we don’t talk about that haha).

At a networking event I got chatting to the CMO of a company I love. It fits with my personal interests and ethos very well. A Marketing Manager role has just come up and they reached out directly asking me to apply. I am very flattered. However, looking at the role, the top band of the salary would mean taking a £15K pay cut. I responded back very gratefully but showing my reservations about the seniority of the role and they doubled down asking for a call. Which is even more flattering but now I am stuck.

Do I stay at the agency where I have built a great reputation for myself, I have the Director title (I know title isn’t everything but it has helped open doors for me)? Or do I move in house to a brand I really love and that aligns with my passions but take a pay cut and a seniority drop?

Another note, the in house role is Maternity cover. They have made it clear they want to make the role permanent but you never know!

Any advice would be really appreciated as I am STUMPED

hello

I’m looking for books that dive into marketing or digital marketing—something insightful,practical, or even just fun to read.

Here’s what I’d love:

• Marketing books with killer strategies or unique perspectives.
• Digital marketing must-reads—social media, SEO, content marketing, you name it!
• Any BOOK which made you feel WOW, ye badia or naya tha kuch feels

I’m not looking for textbooks or super dry stuff or just the author praising himself in the book ki how amazing he is —just something that can inspire and help me grow (little entertaining)

Hello everyone,

Been working in PPC for a bit and I’m wondering where people go from here. I have my next move on my mind, as my current position is not one I’d be interested in staying in long term. I’ve been pretty much happy with the job until the upswing of work currently. I’m doing a lot more than I did the majority of my time in my current role. People who have been in this position, what steps did you take to get out? Are there career paths where PPC experience is valuable or transferrable outside of advertising, and if so, how’d you transition? I don’t really know if advertising is what I want to stay in long-term; it’s moreso something I wound up in, so I’m curious what I can do to make moves toward something more stable with a better or clearer career path.

Thanks!

I'm just wondering if it's even possible to have work life balance in this industry. Right now I feel like we're in the tail end of planning and we just hired some new folks so there's a light at the end of the tunnel and relief is in the near future.... But I also feel like I've been saying that kind of thing for a decade 😒

Hello! do you know any campaigns centering around sexual consent? would love to hear any campaigns you have encountered with this subject. Thanks a lot!

Hi there! I am currently on PTO (we have unlimited at my agency) and this is the longest time off I’ve taken. I’m off 7 business days including the Thanksgiving break - I’ve actually never felt this stressed about being off and wanting to check my emails. I’ve been stepping up a ton and there was this big transition with my manager leaving for mat leave and this girl coming in to fill in for her but she has no clue what’s happening and can’t balance what’s going on. I’ve been running the entire team and account while she remains lost af so I’ve been super stressed off and wanting to check slack and my email as I have that on my phone.

I know that’s wrong and this is my time, I thought it would help me to distress but I am catching myself having more anxiety than I expected. I have the apps on my phone for in case I’m out during the day on my work days and need to monitor messages coming in but I feel like part of the reason are the apps are on my phone and I feel tempted. Lately I even catch myself checking my slack and email before I go to bed on regular work days which adds to my anxiety. I’m looking for a new job because this one drains me and doesn’t fulfill me but in the meantime wondering if anyone has any advice or shared experiences? Thank you!

Hi! I’m pretty fresh out of college, but I’ve been considering moving back to the UK to get a masters in advertising/marketing. I studied abroad in college and have missed it ever since, and knowing how amazing it is for advertising, I was wondering if anyone else has made the move at least temporarily, and if you saw any value in getting a masters abroad.

Thanks in advance for all your input! 😄

I’m currently chatting with a recruiter and he has been setting me up for meetings with different agencies. We haven’t gone into specifics about salary ranges, visa sponsorship, or other details yet cause they’re mostly introductory calls.

But I just had a good chat with a CCO of an agency, and I think it went well. They asked me to send them an email about my salary expectations.

So I’m wondering, should I respond back through my recruiter to ask him about the market rate and budget or should I just give a broad range directly to the CCO?

What do you think is the best way to proceed?

Hi, can anyone recommend a recruiter they’ve had a good experience with for creative advertising roles in Southern California? I know they work for the agencies, I’ve been through it a couple of times, but I’m hoping to find someone who pulls for the creative too and has decent connections in the LA to San Diego region. I have decent agency experience and a pretty solid book but I think I need some help because I’m not a kid anymore. Thanks

Hey all,

What are some other channels you test for ecom products other than Fb/insta, Google, TikTok, and snapchat?

I work in men's apparel and looking to diversify more.

Currently testing appslovin as a new channel.

I'm interviewing for an Account Management internship soon. I would appreciate any tips or recommendations for the interview. Help a girl land her first job! :)

If you or your client are running ads, you might have received an email from someone posing as Meta. There is a scam going on saying that your ads have been suspended. They then take you to a page that looks like Facebook/meta, but it is not. They have you fill out an appeal form that collects personal contact data, business info, and Facebook page info. Not sure what the intention is, but if you received anything like that, please check the email it is coming from and also check the URL, as they are not from Meta.

I want to test offering a Done-For-You Instagram Reel package to local business owners in my area.

My idea is to include this in my full service package. I will visit their location, film content, and deliver 4-8 reels per month. I'm thinking about including this in my paid ads, funnel development, and social media packages.

I was wondering if this is something business owners struggle with doing themselves and if it would be a good service to promote? I technically already do it, and I have noticed that a lot of business owners struggle to get over that barrier of content creation. I'm just hoping to add more value.

Thoughts?

Sounds weird. But look, you have to send data to them according to their saying.

If they tell you to send any data in string, you have to send it in string, likewise numerical.

Popular Pays vs. Upfluence: In terms of CRM integration and data-driven marketing, how does Popular Pays measure up against Upfluence's comprehensive feature set?

Here’s an updated comparison that incorporates Ainfluencer’s enhanced features:

When comparing Upfluence and Popular Pays, both platforms are solid choices, but there’s a better, more advanced solution—Ainfluencer. It combines the strengths of these platforms while introducing features that truly set it apart.

Upfluence:

it excels at building long-term influencer relationships with tools like CRM integration, campaign tracking, and performance analytics. However, its subscription model can be costly, and it lacks flexibility for smaller or rapidly scaling brands.

Popular Pays:

Popular Pays is great for creative content collaboration and one-off campaigns. While it connects brands with a diverse pool of creators, its analytics and relationship-building features are not as robust as some competitors.

Why Ainfluencer Is the Best Choice:

Ainfluencer takes the best of both worlds and enhances the experience with:

1. Shopify Integration: Seamlessly connect your Shopify store to Ainfluencer, making product placement and sales tracking effortless.
2. Team Collaboration: Easily manage campaigns with your team, assign tasks, and collaborate in real time for smooth execution.
3. Transparency: Gain complete visibility with influencer reviews, past collaborations, and in-depth audience analytics to ensure the perfect match for your brand.
4. Direct Access to Influencers: Skip intermediaries and engage directly with influencers to save time and cut costs.
5. User-Friendly Interface: Its intuitive design ensures you spend more time on creative strategy and less on navigating the platform.

Conclusion:

While Grin and Popular Pays cater to specific needs, Ainfluencer offers a comprehensive, scalable solution that’s ideal for businesses of any size. With Shopify integration, team collaboration tools, and unmatched transparency, Ainfluencer empowers brands to make smarter decisions and achieve better results. It’s not just a platform; it’s a complete influencer marketing ecosystem. Why choose good when you can choose great? That’s why Ainfluencer stands out as the superior choice.