My website is Adsense approved 90% traffic from the tier 1 countries. Got rejected by journey after they monitored for three months and gave me no proper explanations.

I reached out to them and they told me they will get back to me, which they didn’t. Lost hope now decided to never apply to Journey.

Please help me find good ad networks. I really need money to support my side hustle.

My website is Adsense approved 90% traffic from the tier 1 countries. Got rejected by journey after they monitored for three months and gave me no proper explanations.

I reached out to them and they told me they will get back to me, which they didn’t. Lost hope now decided to never apply to Journey.

Please help me find good ad networks. I really need money to support my side hustle.

Obviously google, fb, tiktok, etc can drive a huge volume of app installs but I know there are some outside of those that have large volumes and can drive performance. Is there a list or something of the biggest ones? I'd like to test some campaigns on these networks where hopefully we can drive better efficiency.

Recently posted this as a thread response but reposting for more visibility.

I'm new to adops and what I'm finding is that:

• online reviews are completely useless, you really need to trial and error each service.
• there is an unimaginable amount of bullshit, incompetence and grift in this field.

With that said, posting my experience in the hopes of saving some learning curve for people:

I’ve tried MonetizeMore, Monumetric, Setupad, Adsense, NitroPay, Mediavine, Ezoic.

Monumetric was garbage. Shitty tech, clueless support team, net60 payment terms, low RPM and a lock in contract where if you leave early, they keep most of the money. I hate that I wasted two months on them. I really really hate their service.

Setupad seems to just be an Adsense reseller, also with Net60 terms. Their UI and support is better than Monumetric. I don’t do Net60 though.

MonetizeMore tried to sell me their $99/month software before I even get the privilege to run their ads. They claimed their software found that some of my traffic was invalid. Funny, because Google never said any of my traffic was invalid. I looked up their team and their engineering team is two guys in Ahmedabad, India. Their support team is in the Philippines, and their founder is in Las Vegas or something. Somehow I doubt that they have better software to track invalid traffic than Google does. EDIT: want to pre-empt any marketing BS response MM will give to this: they will probably say "our traffic cop software won a Google adtech award two years in a row". I don't buy it. If their software really was THAT good, Google would have acquired the company outright.

Mediavine rejected me because they claimed my site had content their advertisers didn’t like. Meanwhile, they approved competitor sites of mine that have similar content to what they supposedly rejected me for and are objectively far worse in terms of content quality and user experience. I’m not sure who at Mediavine doesn’t like me, but fuck ‘em.

Ezoic I didn’t like the UI, seemed old and scammy.

Adsense has the best UI and tracking, and had decent RPMs for me. I only switched because Nitro paid a little better.

The provider that seemed to be the most honest and no-bullshit was NitroPay. They pay fast, their RPMs are about the same as Adsense or slightly higher for me, their dashboards are simple and to the point…..yet they seem somewhat overlooked and I don’t understand why.

The only drawbacks I’ve seen with Nitro is that their team seems to be tiny, and their reporting dashboards update more slowly than the Adsense Dashboards. But other than that, they are just super straightforward to use, pay well and on time, and their team responds to inquiries quickly. Oh one more drawback I’ve noticed with Nitro is that I don’t think their support team is very technical. They can help you with surface level easy stuff but not more complex optimizations.

But yeah Nitro were the only ones where it didn’t feel like they were hand-wavey hustlers trying to sell me bullshit. I don’t understand why more people aren’t talking about how good they are.

I've been using Outbrain for almost 5-6 years, but since the beginning of this year, my experience has taken a nosedive. My RPM dropped as low as $0.07, leading to just $6 from 97k sessions at one point. Even with high-quality, tier-one traffic from social media, I’m seeing extremely low revenue despite visible clicks in the stats.

I can also share last month revenue details, with 1.5 million sessions i only made $700.

In comparison, my AdSense is performing well, which makes me suspect the issue lies with Outbrain's optimization on the publisher side. I've been reaching out to their support team for nearly two months, yet I haven’t received a single response.

number of emails i dropped last month, not a single response!

Given my recent experience, I can't recommend Outbrain to anyone. Their support has been unresponsive, and if this continues, I imagine more publishers will lose interest. I hope Outbrain takes this as a serious warning.

Has anyone here utilized the new GAM enewsletter ad service currently in beta?

https://support.google.com/admanager/answer/14292448?hl=en#implementation

I am curious to try this out to move away from the pains of going through our current third party service (Jeeng), but the CPM fees given by our 360 reseller are considerably higher than we currently pay, which baffles me.

I’m hoping for some input on whether or not this is worth moving to.

My sites have a location specific demographic (in the US), and the UGC is often political.

Any recommendations for an ad network that specializes in either of these that's NOT dependent upon Google?

I currently use Ezoic with Adsense as a passback, with a (real) RPM of about $0.27. I used to get closer to $5 with the same traffic!

I recently ran a temporary GOTV campaign that paid $1.50 RPM, though, and I'd really, really like to find something like that for long term. I could actually pay my bills again! LOL

We want to use this thread to invite small pubs to ask any questions they may have about getting started in monetization

When trying to understand / evaluate as partners getting community feedback can be very helpful

Here are some suggested questions that we recommend:

What are the nuances of demand?

What percentage of your demand is unique?

What formats are supported, and how does performance compare?

What Verticals / Platforms and types of inventory perform well?

What KPIs (other than CPM) are important to monitor that you should be aiming to achieve?

What other sites does the partner work with?

Can they provide references? How long have they been in business?

We really want to encourage a healthy dialogue here as others are genuinely trying to learn.

Hi, longtime listener, first time caller.

I'm working with a fashion brand to boost their sales through campaigns on Meta Ads and TikTok Ads. We are fortunately seeing sales, but the numbers make no sense to me and I was wondering if anyone else has had a similar issue.

Meta Ads is showing 14 purchases as a result of the campaign. It's an advantage+ campaign offering a catalog that is linked with the brand's site which is on Shopify.

TikTok Ads is showing 8 purchases as a result. It's a sales campaign through its native TikTok Shop, but we are also including the website link as an option and it's also posted on the brand's TikTok profile.

Google Analytics shows that there have been 10 sales on the website, 5 of which are attributed to Meta and 5 are attributed to direct sales on the website

Shopify is showing 26 sales: 17 from TikTok, 2 from Meta, and 7 as online store.

I can guess Analytics is not showing TikTok sales because customers have been buying them directly on TikTok Shop and there must be 8 sales from the paid campaigns and 9 additional organically.

But I don't understand what's going on with Meta. Also I added UTMs on Meta and only some of them are showing up in Analytics, do you know why this is?

I can't quite make sense of the numbers, do you have any tips? Thanks in advance

Hi,

Overnight on the 28^(th) October all standard and sponsorship line items in my account stopped serving for the following reasons, circa 300,000 impressions per day. Example - Non-delivery causes for 73,000 ad requests with issues last 24 hours

• 51% Ad technology provider not specified in user consent settings
• 49% Third-party providers not allowed in non-personalized ads

We use the InMobi CMP (formally Quantcast), has anyone experienced this before? Nothing has changed in Google Ad Manager.

InMobi have acknowledged my support ticket with a We’ve escalated your query to our technical team and will get back to you with an update shortly. Is there anything else I can do here?

 Any help appreciated.

Nick

Hi there - we are setting up a demo workflow for Studio for dynamic ads. I'm on the "creative" side in that I animate/program the ads and upload to Studio. I've got my dynamic feed set up and all my bindings between elements in the banner, and everything is pulling in the data successfully.

My question is - is there a way, inside Studio, to output a mass preview of all versions of my ad using all rows from my feed? We are building a demo for a new business pitch so none of the work is connected to a real media buy and there is no Connection to a media partner.

The only thing the preview will show me is one iteration of my banner at a time, and I have to hit refresh for it to pull another row from the feed at random.

We'd like to show: here's the feed, here's the programming of the ad, here's the 500 versions it spit out for us.

thanks in advance!

Can anyone comment on this ? We’re getting around 20rpm for purely us traffic.

What could I expect when getting accepted into the ones above ? I see for example that journey doesn’t have video ads. Plus they are very much not aggressive with the ads placement. There is barely ads above the fold.

I've been seeing this for years... the "equivalent" ePMV that you can't really compare to an RPM.

Well, my ad network says I have an ePMV of $3.71. When it's not filled, it passes back to Adsense who says I have an Impression RPM of $0.79.

Recently I had a direct advertiser that can supply a 100% fill. Today was the first full day, and I had $1.37 RPM. Which seems low in comparison, right?

Except that the revenue generated was almost FIVE TIMES that of my primary ad network + Adsense combined!

How'm I supposed to compare apples to apples when the numbers are so drastically different?

Hello guys, I have a webapp with 20k daily active users and want to start monetizing it with banners. Most of my users are from US and Canada.

Which networks would you recomend me to use? (Besides adX)

Thanks!

I'm seeing a good number of 640x100 house ads running on my site/app. The problem is I'm not running that size as an ad unit, or running that size creative. I assume a 320x50 is floating there. Can you think of any reason why that would be the reported creative size delivered?

Is it possible GAM is sending out ad calls for that size even though its not a size we set up for in the ad unit?

Edit: I realized I'm running the 2x density 320x50 creative

Hey all,

Just interested in how people are (if they are) using AI tools to help their adops day.

What are you using? and for what purpose?

Have you noticed a distinct change in efficiency or outputs?

Myself, I work in the DOOH side of things and we're beginning to look at ways to weave AI tools into parts of our overall business incl adops - sales etc so was interested in whats working out in the wild for everyone atm!

thanks all

Been in the industry for 19 years and I am so over it. I can't deal with the toxic mean girls and sick of the ageism with constant digs at my age. I am not old whatsoever but this industry makes me feel that way. I am incredibly under paid with one of the most stress jobs at my company. I only stay on due benefits and some great people I work with.

I can take a pay cut and would love to work part time so I can spend more time with my kid and focus on my health (have some major health issues).

But I have no clue what I could do with an Ad Ops background that is less stress, any suggestions? To make it complicated I would only want to work remotely. I have a strong resume in revenue and workflow automations, with proven workflow efficiencies.

Edit: Updated the post for clarity

Looking to get AdX demand through a Google Certified Publishing Partner (GCPP)

What I need:

• Direct payments from Google (Net-22)
• Full AdX access via my GAM setup
• MCM Managed Account WITH DELEGATION (not Manage Inventory)

NOT looking for:

• Managed solutions like Mediavine, Ezoic etc.
• Any setup where partner controls payments
• MCM Manage Inventory
• Partners who want to manage my ad setup

Current situation:

• Multiple domains 40+
• Will set up GAM to manage all sites
• Technically capable of managing everything myself

Just need a GCPP partner who can provide clean MCM MA delegation with direct Google payments.

Have anybody worked with TTD using OpenPath?

I am aware that TTD is expanding OpenPath to new publishers. While I’m interested in the potential, I’ve also come across concerns regarding the payment terms (120 days) and *very* strict rules. I’d appreciate any insights or experiences you might have—both positive and negative.

Thanks in advance!

Hi all,

I added a banner ad in my iOS app 5 days ago which I setup in AppLovin MAX. My traffic is primarily United States.

In one specific day (yesterday) for over 154k impressions I saw an ecpm of 0.16 and made just over $24 range. Again 99.9% US traffic.

Is that considerably low, and am I doing something fairly wrong, or for only 5 days that’s good and most likely will need a few weeks before things jump up?

I have AppLovin, AdMob, Montreal, and FB as my sources in the waterfall screen in AppLovin MAX.

Thanks so much!

Hello everyone,

I have created a web app using React Expo and node.js. My app is utilizing a credit system. I want to allow users to earn credits by watching ads (rewarded ads).

I am having trouble finding an ad provider that can allow me to have rewarded ads on a web app (preferably one that easily works with React Expo). I would appreciate any help with this.

By the way, I am an inexperienced programmer with a goal to become very good at programming and computer science.

Thank you.

We are looking for third parties for this kind of advertising - visitors watch video ads before reading articles.

For example:
https://googleads.github.io/google-publisher-tag-samples/display-rewarded-ad/js/demo.html

Any recommendations are welcome

The programmatic landscape is constantly evolving, with new privacy regulations, ad fraud, and supply chain transparency among the top concerns. From your perspective, what are the top three challenges in the programmatic advertising space today, and how do you propose addressing them?any potential solutions?

Hey everyone,

I used to earn a decent income from Google AdSense, but recently I’ve noticed a significant drop in my CTR. It seems like ads just aren’t getting the same level of interaction they used to. I know I’m not the only one—advertisers and publishers alike are dealing with this CTR issue.

So I wanted to ask:

1. How are you optimizing your ads to keep your CTR high?

2. Are there any tools or strategies you’re using that help boost ad engagement?

3. Have you come across any platforms or techniques that specifically optimize Google AdSense ads for better CTR?

I’m interested in hearing what’s working for you and what challenges you’re facing. Looking forward to any insights you can share. Thanks in advance!

1. low-tier when running client-side vs server-side prebid or using both in parallel, where do you generally see the higher performance?

2. are there any specific SSPs you see consistently as high performers on the server side?

3. any SSPs you see out of the blue performing on the server versus the client. maybe a low tier SSP who never really contributed a lot but picked up quickly on the S2S side? Any recommendations?

I know there's no one size fits all here and the performance would really depend on website to website but just wanted get a general idea.

I'm a media buyer at a medium sized agency and most of my work has turned into just trafficking ads. The entire day revolves around copying data from the trafficking sheet onto Meta / DCM. It's mind-numbing.

I heard most agencies currently operate similarly. Is this true?

I’m having trouble to find the documentation, if anyone has done this it would be appreciated.

We want to use this thread to invite small pubs to ask any questions they may have about getting started in monetization

When trying to understand / evaluate as partners getting community feedback can be very helpful

Here are some suggested questions that we recommend:

What are the nuances of demand?

What percentage of your demand is unique?

What formats are supported, and how does performance compare?

What Verticals / Platforms and types of inventory perform well?

What KPIs (other than CPM) are important to monitor that you should be aiming to achieve?

What other sites does the partner work with?

Can they provide references? How long have they been in business?

We really want to encourage a healthy dialogue here as others are genuinely trying to learn.

Hi, I'm a rookie ad op here.

My business handles several clients running programmatic ads, and we plan to use floodlight data to gather audience pool and learn from it. So I'm thinking of using one advertiser running multiple client campaigns, but I notice my team was creating advertiser account per each of our client.

afaik only one floodlight is allowed to connect with one advertiser. any idea of which option should I do?