I've been trying to get ads on my website (200k+ pv), but I can't, for the life of me, get AdSense. It seems like they just refuse any site that is based on Fictional Writing.

I've tried many others, and they all have requirements like:

50% of your audience from the USA/UK/Canada (mine only has 30%)

500k+ PV (mine is only 200k+)

"High Quality Content", which basically means Techno news, Sports, Drama, etc. Fictional Writing doesn't apply.

Requires AdSense. Which I don't have.

Does anyone have a good ad service that isn't Ezoic that would accept the site? Thanks.

I’ve been in an operations for seven years. Been very fortunate to work across a range of great clients and work with global teams.

I’m currently looking at revamping my CV and find a remote position.

My current CV layout is as follows:

1.	Name and Contact Information
2.	Professional Summary
3.	Professional Experience
4.	Education
5.	Additional Information

Am I missing a trick by not putting a ad ops section above my professional summary.

Would appreciate a second opinion on my CV and appreciate any templates you can share

Hey everyone, I have a tougher than usual assignment here for one of my clients. They own and operate their own CTV apps and FAST channels for kids and they are looking for COPPA compliant DSPs and SSPs. Any recommendations would be awesome. Regardless, thank you for reading.

I hope everyone based here in the US had a great Thanksgiving. I was wondering if anyone in this adops community has contacts working with supply side partners at any one of the following organizations: Yahoo DSP, Basis, Amazon DSP.

I have billions of monthly impressions of O&O inventory but have had a really tough time getting anyone to reply to my emails and LI messages from these organizations. I could use a helping hand in getting introductions. I appreciate you all. Thanks.

Hi!

I have a client who has migrated their on-site analytics from GA4 to Amplitude Analytics.

With GA4, I had an API connection that pulled all GA4 data - I had a SQL database that matched all GA4 data attributable to my paid media efforts - that combined all of my data into one nice sheet for analysis. Great stuff.

Client has moved from GA4 to Amplitude - I have 0 insight into this platform, how it works, use cases with paid media / best practices, etc. etc. No idea how to navigate it or what levels of insight or granularity are available, how it works comparitively to GA4, etc.

Has anyone previously used Amplitude for on-site analytics and viewed it through the lens of paid media? Any best practices, advice, do's / don'ts or general advice would be hugely appreciated.

And yes - in the mean-time I am doing my own research.

Thanks!

I am looking to learn more about pricing our SSP. Any advice is welcome.

I work for a big retailer (fashion, home, garden beauty), and as all the other retailers we are moving towards selling retail media as a form of income. We have already found a platform-partner that we are going to integrate and know which placements we are gonna offer. However, pricing wise, i am looking for some advice.

Some background:

• We will start by only offering ad space to brands that we sell on our website, basically our trade partners.
• We want to offer a managed service as well as a self-service acces, with different fee's.

Questions:

• Since we will be managing our own inventory, is a platform/tech fee reasonable? Its not our own techology so we do have to pay the platform. I see some other retailers not having a platform fee (probably higher up their CPM) If so, what amount would be okay in retail market?
• Under managed service we will do planning, trafficking, monitoring, optimizing and evaluating. So a lot of time and effort. What managed fee is standard for these services? And what is normal for self service?

If any more context is needed, please let me know.

Thanks in advance!

Hi Adopsers,

What do you think of black friday eCPMs in Adsense / AdExchange today?

I'w watching it every hour and day over day increase is not as high as it was a year before. Is this the same for you or are you peaking as expected?

We know that some years ago DCM used Digital Element for their geo targeting tracking, but I believed they changed. They use other provider or now they use their own technology? We are having weird discrepancies between DCM and another provider that uses DE

I have couple questions

1. Which is your favorite platform to run ad experiments and ab tests and why?
2. Do you use any calculations of confidence intervals, alpha parameters etc for tests on your own or do you rely on the platform to.give it to you?

We want to use this thread to invite small pubs to ask any questions they may have about getting started in monetization

When trying to understand / evaluate as partners getting community feedback can be very helpful

Here are some suggested questions that we recommend:

What are the nuances of demand?

What percentage of your demand is unique?

What formats are supported, and how does performance compare?

What Verticals / Platforms and types of inventory perform well?

What KPIs (other than CPM) are important to monitor that you should be aiming to achieve?

What other sites does the partner work with?

Can they provide references? How long have they been in business?

We really want to encourage a healthy dialogue here as others are genuinely trying to learn.

Hi there!

I am a Canadian with 9+ years of programmatic/social/search experience in both agency and client-side settings, working with large brands (managing CAD30mil+ a year). My specialty is in running a team of specialists and overseeing execution and reporting.

Due to shifting currency exchange rate and market situations, I find myself looking for a US-based role where I can work remotely. Seriously, being a specialist for a US company will pay me more than being a manager for a Canadian company!

Is anyone looking to hire a competent Canadian for a role that one can work remotely, or know a recruiter? Please send me a DM and we can chat more about my qualifications and what I bring to the table.

Thank you!

Hey community, I wish you can help me with this.

What would be a decent month or annual salary for a fully developed AdOps with a lot of experience?

I know this will be depend on the country your company operates in but if you think about free lancing and you work a full time free lance job of this, what would be the number in USD?

I need help in order to avoid asking for a lot less or a lot more.

Thank you all.

We are an established ad agency (specialized in programmatic)based in Barcelona and planning to launch in Dubai by January. Though we have a good track record of clients and succes stories in Europe , I would like to know how is the programmatic atmosphere in Dubai and MENA. There are players like dentsu, publicis and groupM already here and handling big clients. Any advice or tips on how to get the first client? Is LinkedIn the best? I also heard about the payment delays by big brands in Dubai 😅. Any success stories ? Or tips and advices from experts in middle east . We have traders expertised in dv360, criteo and TTD.

Hi there, any insight or help on this pixel issue would be massively appreciated!!

We noticed that our DSP pixel loads dropped off (not entirely, but almost) earlier this month, however we didn't see our Floodlight impressions drop off at all. Context -- our floodlights were iframe format and pixels were image. We had multiple different DSP pixels (Xandr, TTD, Roku) and all experienced the same drop off so this issue is not isolated to a single DSP. No changes were made to the site nor pixel consent so it seems like pixel load volume just dropped off out of nowhere. We updated the DSP pixels from image to javascript and placed them in GTM vs Campaign Manager and still did not see a change. Interestingly, we updated our Floodlights from iframe to Google Tag format and saw that Floodlight impression volume dropped to the levels of our pixels and GA sessions.

• Why did our DSP pixels randomly drop off almost entirely across multiple DSPs?
• Why did our floodlight impression volume change so drastically when we switched from iFrame to Google Tag format?
• If avg. daily GA sessions are 2,400, does an avg. daily FL impression count of 282K indicate that our floodlights are firing incorrectly and counting too much?
• Is it best practice to use Google Tag format over iFrame and is the lower FL impression volume more accurate?

Thank you SO much!

- A confused media person who is about to rip their hair out

As a arbitrage publisher from Brazil, I wonder if any of you guys have ever attended to AdMonster's Publisher forum.

I'm looking for the chance of meeting other publishers and Adops professionals to connect and benchmark.

I'll love to hear your option on this!

I'm wondering which is the highest CPM rate for publisher earnings between desktop and mobile. I remeber when mobile was just taking off in 2015, it was much cheaper than desktop. Is this still the case today for publishers? is desktop CPM still higher than mobile?

I hope this is the correct subreddit to post. It is related to revenue we generated through ads.

I’m seeking advice on how to resolve a payment dispute with a U.S.-based ad agency. My company, based in Europe, signed a contract with them in 2020. This contract explicitly allowed termination at any time with 24 hours' notice. At the beginning of 2024, I informed them I was switching to another partner, but they still owe me revenue from January and February.

Despite reaching out to my account manager several times, I was ignored. I escalated the matter to the CEO, who initially seemed understanding and willing to resolve the issue. However, the company claims they are withholding payment due to a potential breach of contract, citing updated terms and conditions from 2022, which require termination only at the end of a yearly contract. I made it clear that I never agreed to or signed these updated terms, yet they have since stopped responding to my follow-ups.

Any advice would be appreciated.

Hey everyone,

I've recently taken a bit of a deep dive into how brands approach catalog ads and I was surprised to learn how much ad spend actually goes towards these. It seems that this is a big part of scaling a brand but also difficult given how many SKUs some brands have.

This stuff is really fascinating to me and I think it's something a lot of people even in e-commerce don't realize. That's what brought me here - I wanted to see how you guys handle these for your business, i.e. any tools you use to help you, how many catalog ads you actually create and if you change the images from the usually plain version on the warehouse stock spreadsheet.

Many thanks in advance!

I have a few videos on a hosting site (bunny.net) and I have an option to display VAST based ads in your videos.
My question is, what can I use to serve me VAST based ads instead of GoogleAds / GoogleAddManager ?

Reasoning:
- Google Ad Manager is requesting an actual site, but I don't have one since I want to serve these videos on patreon (most free). Videos are adult gaming oriented (nude mod playthroughs and so on).
- I already have an AdSense account added to a youtube channel which I don't want to "endanger"

I have tried finding out more information about this, but there is not a lot of information about this out there.

Our site is in contact with them and we have been approved, but I am a bit hesitant to pull the trigger, since it always takes a bit of time to move over to another platform etc.

Now, I have heard good things about Mediavine, but their core product is mostly blogs and thereby the high CPMs they are advertising, is not really applicable to our solution. They have this Pubnation program which fits our case very well, but I'd like to hear if anyone has some experience with it they'd like to share? Our site is gaming related and the target audience is 18-40 year old males mostly, hence the lower CPM in general. Additionally, our business model is subscription 1), then ads 2) as a revenue model, meaning we are also a bit hesitant to take advantage of their automatic ad placement, since we rely on a good UX to drive users to our subscription, rather than being an ads cash cow solely.

Hey, we are trying to upgrade to prebid 9 latest version.
During past version upgrades, we had no issues, and everything went smoothly.

Has anyone upgraded to v9? We see much lower results than the older version and can't find the reason.

Hi everyone,

I'm reaching out to the community to find someone who can guide me as I delve deeper into the world of AdOps. While I have extensive experience working with data and AdSense, I’m looking to better understand SSPs, their functionality, and troubleshooting processes in GAM.

Ideally, I’d love to assist someone in their work and act as an understudy. I am not looking for compensation, as my primary goal is to learn and grow in this space.

I’m hardworking, detail-oriented, and quick to grasp concepts, so I’m confident I can add value while learning from you. If you’re open to mentoring or know someone who might be, please let me know. [Or if you can guide me on to resources I can use to start learning or how to get started. ]

Thanks in advance! 😊

Anyone else see this post? I’m not in the mobile performance space so I don’t have much opportunity to see any of this stuff first hand. Anyone else have experience with how mobile app performance is shaping up? https://www.linkedin.com/posts/david-nyurenberg-1b56578b_applovin-or-appscammin-applovin-is-drawing-activity-7266815818808627201-ycZx

Hi team,

Im currently dealing with a pixel setup where my advertiser does not want to pass certain values back in certain portions of their site due to data privacy reasons.

However, the media vendor im trying to onboard "needs" those variables passed as inputs in their site tag at the advertiser's website for modeling/attribution purposes.

Not the actual data is needed mind you, but just the variables passed as a placeholder.

Q: Is there any term i can use to make it clear to anyone looking at the data passed via these pixels, that the values being sent to this media company are just placeholders and are not passing actual data?

Ive been considering using the term "NULL".

However, im concerned that term implies there is no data in THAT particular instance of a pixel fire ... not necessarily that there is no data being passed to that pixel at all ever.

Hence im hoping that there is a better/conventional term to make it obvious that no actual data is being passed.

Thank you,

I needed a timer and googled "timer" and found this website which was the first result I got. (https://www.online-stopwatch.com/). It looks really scrappy and ugly but I was amazed to find out that they are getting nearly 3M traffic every month, which is about $500k in earnings!

Is this true? If true, then I think this is an amazing business

https://preview.redd.it/9oiagy3woo2e1.png?width=938&format=png&auto=webp&s=9f9908154330f71246d8fe620c233652f9343678

Our company is researching an AI-powered dynamic floor price optimization tool for header bidding. I have a few questions and would greatly appreciate any help:

Where should we start? Would anyone with experience be willing to share insights or resources? I'm happy to compensate for consultation.

I've seen multiple ad tech companies and header bidding networks promoting their AI-powered dynamic floor price solutions. Has anyone tried these? Do they actually deliver results?

Looking forward to hearing from the community's experiences and insights!