Hey, fellow marketers and data enthusiasts! 👋

As many of you know, Google Optimize and Optimize 360 are riding off into the sunset after September 30, 2023. This could be a bit of a curveball for those of us who have relied on these tools for our A/B testing needs. But worry not! I’ve done a bit of a deep dive and found some awesome alternatives to keep our testing game strong. 💪

Here’s the lineup:

😎 Plerdy - Absolutely Free, and that’s not a trial - it’s their thing!

📊 VWO - A bit of a step up in price at $308/month, but packed with features.

📈 Optimizely - A classic choice, solid at $99/month.

🍰 AB Tasty - A sweet deal with plenty of features at $399/month.

🎨 Kameleoon - Artsy name, artsy features, and it’s $249/month.

🔄 Omniconvert - Great for optimization, and sits at $99/month.

🌐 Unbounce - Another solid option, also at $99/month, with a focus on landing pages.

🔍 Varify.io - A tool with essential features at 99€/month.

Each of these tools has its own set of unique features and capabilities, so the right one for you will depend on your specific needs and preferences. I’m eager to hear your thoughts and experiences with these tools. Have you tried any of these, or do you have other favorites that didn’t make my list? Let’s get a conversation going!

Stay curious, and happy testing! 🚀

Hello,

I am about to start exporting results from my past experiments, but compared to the insights I can get in GA the details are rather useless.

It's clear that the Experiments tab will be gone from GA after the sunset. But I was wondering if the dimension "Experiment ID" will also be removed?

If not, I could simply save the Experiment ID for all my experiments/variants and still keep analyzing everything I want in GA after the sunset.

Couldn't find an answer to that question anywhere. Hopefully anybody in here knows better than I.

I am running into a weird problem as I try to run a new redirect test on one of our pages. We have run redirect tests in the past on this account with no issue but for this one it seems to be happening every time I try to run it. I have the weight distribution set to 50%/50% and every time Optimize is sending about 99% of the traffic to the original and not the variant. Any thoughts?

Only things I can come up with is that the two pages are built in two different page editors (original was built using Replo and variant was built using Gempages). We normally use Gempages to build out all of our pages, but were testing with the Replo app for a bit. Ran an A/B test though on the Replo page with no issues.

​

https://preview.redd.it/gd2h0n3jlglb1.png?width=1388&format=png&auto=webp&s=261193392aba0f8b752355b491a0d9d2d25faaa3

I'm doing some A/B testing with Google Optimize. It uses the data from Google Analytics to measure the results of the tests. The problem is that they are page specific, when I actually want to test something in the header of all pages. Any thoughts how to test global elements?

Optionally, I could use https://wordpress.org/plugins/split-test-for-elementor/ since the website is built with Elementor, but I'm not sure that gives me the feature either.

Hi Guys
Am I the only one experiencing this? Did anyone find a solution?

Out of the blue, while working in google optimize (setting up my first multivariate test) when I click "Edit", I get a HTTP500 error

500 error on https://www.googleoptimize.com/opt_set_cookie

I have optimize installed via tag manager and since this, I've noticed the following as well in my console on website:

https://preview.redd.it/3cdtzth4k4eb1.png?width=2290&format=png&auto=webp&s=1069cc7c0288322c465c14e3f33da2fcb54dd5e4

It does seem that google analytics is still tracking however

We are testing two very different landing pages for our university. When I switch browsers on my phone, I will sometimes be directed one landing page, and other times I am directed to the other landing page.

We are testing which landing page gets more applications. But when you are directed to both pages, doesn't that invalidate the test?

I may go to one landing page a couple of times but when I am ready apply, I am directed to the other one, and that is one I apply on.

This doesn't seem like good science.

Hello!

When i attempt to do google optimise tests (redirects) to figure out if my LP is better, people seem to loop.

For example: Both my homepage and collection page has a optimize test.

When a person clicks on page two (of the collection page) they redirect to the LP again (breaking the experience, since it is not page two)

How would i avoid this? Can i set a rule that the redirect is only happening once per session?

Thanks in advance.

Google Optimize is coming to an end and I'm looking for an alternative to use for my company. Can anyone suggest a similar tool that can be used in the UK and is affordable?

We only run 1-8 tests a month, so something with a low volume plan would be great.

Thanks in advance for your suggestions!

Hey all!

Glad this sub exists.

I am setting up an A/B test with Optimize and I want to set the objectives to monitor the clicks to a specific link. I have it set to "event action>equals>(URL link I want to track)

Is this correct? Is there anything else I need to do other than start the test?

​

Thanks so much all!

The brand has created their own pages with an internal developer team, but is hoping to use Optimize to run split tests on these new landing pages so we don't need to build or edit them as they already exist. Is this an option with the platform?

I edited a running experiment as there were some typos, when I was done I clicked the wrong button and ended the experiment accidentally. Now I want to continue but without losing the data already collected - is that possible?

Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Any experiments and personalizations still active on that date will end.

We launched Google Optimize over 5 years ago to enable businesses of all sizes to easily test and improve your user experiences. We remain committed to enabling businesses of all sizes to improve your user experiences and are investing in A/B testing in Google Analytics 4.

Frequently asked questions Why is Optimize being sunset? We remain committed to enabling businesses of all sizes to improve your user experiences and are investing in A/B testing in Google Analytics 4. We are focused on bringing the most effective solutions and integrations to our customers, especially as we look toward the future with Google Analytics 4.

Optimize, though a longstanding product, does not have many of the features and services that our customers request and need for experimentation testing. We therefore have decided to invest in solutions that will be more effective for our customers.

Can I still access my data? We encourage all users to download their historical data from within the Optimize user interface before September 30, 2023.

To download your historical data before the sunset date, see Export your Optimize report data. To access your historical raw data, use the Google Analytics Data API. You won't be able to access your experience inference results or your historical Google Analytics 4 raw data after the sunset data.

Can I renew my contract for an additional year? Anyone who will be extending or renewing their Google Analytics 360 (Universal Analytics) contracts in the first half of 2023 will be able to renew their Optimize 360 contracts with service dates ending on or before September 30, 2023.

Those who have signed Google Analytics 4 contracts will not be able to sign Optimize 360 contracts, but will have access to Optimize via the integration in Google Analytics 4 until the September 30, 2023 sunset date.

Additionally, for anyone who has signed a Google Analytics 4 contract, but plans to continue to use Google Analytics 360 (Universal Analytics) as they transition over to Google Analytics 4, we will be providing access to Optimize 360 free of charge until the September 30, 2023 sunset date. You will need to keep your Optimize containers linked to GA360 properties to do so.

What happens if I ordered Optimize 360 with an end date past the sunset date? Any Optimize 360 orders already received with an end date past the Optimize sunset date will be revised to the product sunset date.

Sources: https://support.google.com/optimize/answer/12979939

Hi all,

I have 3 accounts and when I try and link analytics to google optimize I see GA4 properties for only 2 accounts and unable to see GA4 properties of one account only seeing UA properties for that account

Any help would be much appreciated, Thank you in anticipation

I have heard a lot of rumors that GoogleOptimize will be sunsetted nex year.

Have anyone heard anything about this?

Hi all,

I want to set up some testing on a subdomain of ours, however, I'm unable to add out Google Analytics account to it, after some further investigation I see that none of our GA4 properties are available.

At first, I thought it had something to do with my permissions, but I'm Org Admin & Admin on all properties.

What could another reason be for this?

Thanks!

I created an A/B test recently and noticed that the test version of the page only loads up after someone accepts our cookie consent so the experience isnt great as the user see's the original page and then it switches to the test page (if they're obviously included in the test)

I believe consent has to be given prior to the test loading (we're in the UK). Are there any ways to make the experience better for the user?

Is there a way to add multiple URLS when adding them to page targeting? I have 200+ product URLs I'd like to test on, but I'm manually cutting and pasting each individual URL... there HAS to be a better way!

Hey there!

So I wanted to test whether changing the anchor text of a link to my product collection will lead to higher pageviews of that product collection.

What I did was setting the primary objective as Pageviews of xx collection page (Create custom > Match all rules (page starts with /collections/xx). After a few days of testing, i have the sessions logged and data like conversions, conv. rate, etc look okay but I can't find the data I wanted (pageviews of that collection) through Reporting.

Am I doing this right? Really helpless here.

Looks like this can be done through Google Analytics Audiences, but that's only available to Optimize 360 users. I'm on the free version.

Basically I have an experiment in Google Optimize and I want to exclude/cookie-out all traffic that lands/enters my site from any URL containing "-lp".

Tried looking into the dataLayer. I can see _url and path, but nothing about landing page.

I am running 3 experiments, in all three, I have more purchase events where I have fewer page views, or page views and purchases are inversely proportional. This doesn't make sense. Can someone explain, please?

Screenshot of purchase events.

https://preview.redd.it/3lz20ka1owv91.png?width=1212&format=png&auto=webp&s=551d87e7ab525704aa90fa1fcafa928688a358b9

Screenshot of page views.

https://preview.redd.it/za3qslx7owv91.png?width=1219&format=png&auto=webp&s=d777984610361d5ba1843cc79525ff79a2239fb2

Hi all,

I'm trying to run an A/B test on the main image on our website, but when I try to select the image and edit HTML to replace on the variation all I can see is

<div class="elementor-background-overlay"></div>

Replacing this with an image HTML just puts the new image on top so I don't think I've selected the right block, but can't seem to find a way to find the HTML for the image.

Is there a way to find the correct area to replace?

I've noticed this in two A/B Tests, where I will have more page views for A but more conversions with B.

I've always assumed more pageviews = higher chance of conversion. Is this a wrong assumption or could I be doing something wrong?

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https://prnt.sc/K8XpApku-Y5w

https://prnt.sc/CSs59eluxmuj

https://preview.redd.it/5jzpvi466nt91.png?width=1314&format=png&auto=webp&s=3967a78784415d91c337eed5ebfd08bcef8f8432

https://preview.redd.it/16x4oqox5nt91.png?width=1304&format=png&auto=webp&s=c16f7d28353588fde0e67fbeebc4946fe57dddc4

After months of tinkering, I managed to get Optimize working on our Umbraco site and it worked on my previous Chromebook. Recently switched to a new one and I'm getting this error again. I just checked and it is still working on the old one. Obviously, something must be different in the settings. Any ideas?

https://preview.redd.it/imfnjuc6krq91.png?width=867&format=png&auto=webp&s=a65c4adb532018b53cfea8db75a89cda538290c6

Hello, not sure how active this subreddit is but not sure where else I can ask. Has anyone noticed high pagespeed values in Analytics when running a few tests at a time?

For example I currently have 2 tests targeting the same page. One test for desktop and one for mobile. When I go to my website it seems fine but analytics is showing higher values.

What’s the best way to counter this?

Currently trying to start am A/B test via Google Optimize on our Shopify Store. We did lots of testing with GO in the past, so the plattform/implementation itself works, but I have trouble with the current test.

We want to test different product images within the image-slider. I can change all of them in the GO backend, but when I save it, only the first 3 images will change in the preview. The others are not applied…

Anyone knows how to solve this or why it happens?

Here's the scenario: I work for a telehealth company. One of our partners has an app that will send people to our product page. We're going to test a new mobile-app-specific landing page and since we don't own the app, I'm trying to find a way to redirect app users to the new page instead of making the partner update their app (at least for the test).

In Google Analytics, I'm able to see traffic coming from the app (source/medium: app / in-app-click), and all that traffic is tied to a Campaign we'll call "apptraffic". My thought was this meant utm_campaign = "apptraffic" so in Optimize I created a redirect test and used the audience targeting utm_campaign = "apptraffic". To test if this would work I sent 100% of traffic to a variant URL and started the test. I then went into the app and clicked through to go to our page and was not redirected. The test didn't work. So I'm wondering, how is Google determining the campaign value and how can I use it for this test? Should I set this up as a query parameter targeting instead of the utm targeting? Is there any way to use the source/medium values instead?