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Hey everyone! 👋

Today I am launching Serpwe on Product Hunt. If you feel like supporting it, I'd love it!

It transforms SEO strategy with AI-driven keyword discovery and clustering. Start with a seed keyword, and our tool groups similar terms into topical clusters using real-time SERP data. Boost SEO and dominate SERPs faster and smarter.

Would love your feedback and support ⬆️

https://www.producthunt.com/posts/serpwe

Hey makers!

I just launched AI or Not on Product Hunt.

AI or Not is an AI detector trusted by 100k+ users that checks for AI generated content in images, audio, KYC identity documents and more. We help businesses stop fraud, power content moderation and prevent KYC scams.

I appreciate any support 👇
https://www.producthunt.com/posts/ai-or-not

When I first started working with influencers, I was so focused on quick wins that I ended up making some really short-sighted mistakes. I cringe looking back at some of the tactics I used - no wonder our influencer campaigns kept falling flat.

If you're doing any of these 4 things, learn from my missteps and rethink your approach before you damage your brand's authenticity or waste any more of your marketing budget:

​

1. The Campaign Approach - Collaborating with influencers for one-off, time-bound campaigns like holiday promotions or product launches. This just rents an influencer's social media temporarily rather than leveraging their ability to be long-term brand storytellers and advocates.
2. One-and-Done Collaborations - Paying influencers a flat fee or free products for a single sponsored post with no plan for further engagement. This makes the promotion seem inauthentic, harms your brand reputation, and gives the influencer no incentive to keep being a brand advocate after they get paid.
3. Chasing Shiny Follower Counts - Prioritizing influencers based only on their popularity and follower numbers while ignoring audience relevance and brand fit. You end up wasting marketing dollars targeting audiences that don't align with your brand identity and values.
4. Myopic Focus on Direct Sales - Looking at influencer marketing ROI by only measuring directly attributed sales. This misses the bigger picture impact on brand awareness, credibility, UGC, etc. It leads to undervaluing and underinvesting in influencer marketing.

​

https://preview.redd.it/g1lhbrq6mcwc1.png?width=1920&format=png&auto=webp&s=669cc4e1fc56cfb127ac44a33ab791d8c75221f6

It took a lot of trial and error, but once I started taking a more authentic, long-term approach to building real relationships with relevant influencers, things really started to turn around.

If you want to know the details of the strategy I adopt now, let me know in the comments. I will share my notes.

Backlinks are super important when working to get your website/app to the top spot in search engines. Linklasso will automatically submit your SAAS to startup directories so you can get backlinks.

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I recently stumbled upon Wild, a UK-based DTC health and beauty brand that got an impressive number of people — 750,000 to be precise — in just 2 years of its launch. It's one of the fastest-growing online health and beauty brands in the country.

Curious about the secrets behind their success, I decided to dive deep into their influencer marketing strategy. After a week of research, here's what I discovered (+ takeaways for you) :

1️⃣ Wild Refill has a dedicated landing page for creators interested in their affiliate program. The page reduces the pressure on the brand to conduct extensive outreach and highlights the benefits of partnering with them, giving influencers a great reason to apply.

👉 Make it easy for influencers to find and join your affiliate program with a dedicated landing page that highlights the pros of partnering with your brand. You can use tools like getsaral to create these landing pages quickly.

2️⃣ Their influencer sign-up process is simple yet effective. It collects information about the influencer's social media presence, content quality, and post ideas. They also set a follower threshold to ensure a minimum level of reach, helping them screen for the right partners.

👉 Optimize your influencer sign-up process to get relevant information that helps you identify the best partners for your brand.

3️⃣ Wild Refill's unboxing experience is engineered for social media. Their packaging is gift-like, and products are personalized with the influencer's name. This attention to detail encourages creators to share their unboxing experience, generating organic buzz for the brand.

👉 Create a memorable unboxing experience with personalized products, hand-written notes, or share-worthy packaging.

4️⃣ Influencers consistently highlight Wild Refill's key value propositions in their posts, such as being vegan, cruelty-free, and skin-friendly. This repetition helps build trust and establish a brand identity among their target audience.

👉 Provide influencers with brand guidelines that ensure consistent messaging while still allowing room for creativity.

​

https://preview.redd.it/55jt2j59kyuc1.png?width=1920&format=png&auto=webp&s=e3463fd712d8c3de96615c51e1a06b694863e619

If you want to see the detailed case study on Wild's influencer marketing, let me know in the comments. I can share my research.

My company’s foundation is to facilitate transactions b2b and help market b2c (through traditional marketing and social media management) . I’ve got a few white collar and a few blue collar clients, but I’m curious what field you’re in and what benefit would you have by having a company such as mine come in to lend a hand.

-Some transaction examples are linking PI’s to lawyers or insurance agencies, or linking landscapers to commercial jobs, construction company’s to investors etc.

I wanted to kick off a discussion about a topic that's been on my mind lately - the art of LinkedIn engagement. It's an area where many marketers are constantly seeking improvement.
I've come across a tool called HyperClapper that I thought might be worth discussing here. Before you jump to conclusions, this isn't a promotional post. I'm not affiliated with them, nor am I trying to push their product. Instead, I'm interested in hearing your thoughts on the concept behind it.
HyperClapper offers features that claim to enhance engagement on LinkedIn posts. It's not about spamming or automation but rather about understanding how to encourage authentic interactions within your network. They mention features like AI-generated comments and replies.
Have any of you explored similar strategies to boost LinkedIn engagement? What's worked for you, and what hasn't?
Let's share insights, tips, and experiences related to enhancing engagement on LinkedIn. Whether it's about meaningful content, networking tactics, or tools like HyperClapper, let's have a constructive discussion about what helps us all succeed in the realm of professional networking.
Please share your thoughts and experiences, and let's keep this conversation valuable and informative!
Looking forward to hearing your perspectives.

The brand I'm talking about is Tiege Hanley.

1— When the founders first started the brand, it wasn't going so well. They knew they had to get an unfair advantage over the competitors.

They reached out to a trusted name in men's skincare and grooming -- Aaron M. (~6M+ followers on YT) and onboarded this mega influencer as their third partner.

That was the turning point for the brand. But I was curious to find out why Aaron agreed & apparently, it was because of the founders' sincere pitch. It went something like this -- “Hey, we’ve got a brand, and we’re trying to educate guys on how to take care of their skin and make it easy for them.”

👉 The takeaway is that true influencers are passionate about what they endorse. Show how you can create genuine value for their audience.

And the most important step here is to find the influencers that check these boxes for you —

• align with your target audience
• have the same values as your brand
• content style resonates with your audience & brand

I use apps like SARAL to find ideal influencers for brands that I help. You can even use hashtags research or just search on social media platforms.

2 — I watched 15-20 videos on TikTok where creators were showing Tiege Hanley's products and observed an interesting pattern: In every single one, they show the product box when introducing the brand, followed by individual items.

But each creator has their own angle — skincare routine, how to look more attractive, bathroom essentials, etc.

👉 The takeaway here is that when you're collaborating with influencers, don't box them in with a rigid script. Give them the value proposition, or guidelines but let them create the content they want.

​

https://preview.redd.it/sru2roa4f8pc1.png?width=1920&format=png&auto=webp&s=d88acbada7d341deaeef08430928794166383726

Let me know in the comments if you want to see the full research on Tiege Hanley. There are 3 more takeaways. I'll share them.

If you know of any brands nailing their influencer game, drop their names below. I'd love to explore and share more insights about them.

Hey all! Long time lurker, fist-time poster here. I thought this group would enjoy/have great feedback for this project I worked on (hope that's ok)!

LookUp helps you vet a charity that you found online, and securely donate only if you feel comfortable. One of the biggest things preventing people from donating to new charities, is trust. LookUp lets you answer questions like

👉 How much of my donation goes to the actual mission?

👉 Am I just funding some rich executives compensation?

👉 I don't know anything about vetting charities, what do the experts say?

LookUp answers all those questions for you, by showing you IRS data about a charities finances, compensation an impact. We'll also show you what charity evaluators like CharityNavigator, Candid, and CharityWatch have to say.

Would love this groups feedback/comments/questions! Link for a private beta if folks are interested in trying it out live.

https://reddit.com/link/1bgh96f/video/yczzjzkzproc1/player

Optimizing your product's price point through strategic testing can significantly influence its conversion rate. The right pricing strategy and a product-market fit are crucial for delivering value to the market, thereby driving conversions and revenue.

1. The magic number 9

Ever noticed how many prices end at .99? That’s because $9.99 feels a lot cheaper than $10, even though it’s just one cent less.

It's like when you see a game online for $49.99 instead of $50, it somehow seems like a better deal.

Example: Netflix charges $6.99 a month instead of $7.

2. Start high, go low

When you list products or services, show the most expensive option first. This makes the cheaper options look even more affordable in comparison.

It’s like when you see a fancy phone for $999 and then a similar one for $499, the second one seems like a steal.

Example: Lists premium product first and cheaper models after.

3. Highlight the savings

Showing customers how much they’re saving by marking down prices from a higher original price can make the deal look too good to pass up. For instance, if an ebook was $59 and is now $39, showing both prices makes the deal look sweet.

Example: An e-commerce site shows a "Was $60, Now $45" price tag on a pair of sneakers.

4. Use smaller font for prices

Making the font size of the price smaller can actually make the price seem less intimidating. It's a subtle trick, but it works on a psychological level.

5. Simplify big numbers

When prices get into the thousands, dropping the comma (e.g., $1500 instead of $1,500) can make the price seem lower. Fewer characters = smaller price in our minds.

6. Soften the price with words

Describing a fee as "a small $4.99" instead of just "$4.99" can make it feel more manageable. It's like saying, "It's just a little bit" to make it seem less.

Example: You can even say “One price for lifetime access” like I’m doing for my ebook.

7. Offer products in bundle

Offering products together at a discounted rate makes customers feel like they’re getting a special deal. Like getting a phone case, screen protector, and earbuds package for less than buying each item separately.

Example: If you are selling multiple courses online, bundle them and advertise on each page, you can make a lot more this way.

8. Flash the word "SALE"

Just seeing the word "SALE" next to a price makes it more tempting. It’s even more effective if you can show the old price too, so people see what a great deal they’re getting.

Example: Udemy nails this strategy, "Was $199, NOW $14.99 SALE!"

9. Set a smart free shipping limit

If your average order is $30, set free shipping for orders over $35. People will likely add more to their carts to hit that free shipping mark.

Take it to the next level by showing this on the checkout page, and pop-up.

10. Offer installment plans

Breaking down the total cost into smaller, monthly payments can make a big purchase seem more doable. It’s easier to think about paying $25 four times than $100 all at once.

Use Klarna or any other service to offer that or just do it via subscription.

Using these strategies can help you find the sweet spot for your prices, making your products or services irresistible to customers. Whether you're selling gadgets, games, or subscriptions, the right pricing tactic can make a big difference in how many people click that "buy" button.

AIChatbot launched on Product Hunt today! 🤩

The ultimate solution for sales and customer support.

Unlock the power of AI-driven conversational technology:

• Responds in 109 languages
• Captures leads and tracks orders
• Recommends products and handles returns

Please show some love on Product Hunt: https://www.producthunt.com/posts/aichatbot-2

Thanks a ton! ❤️

D-ID Agents launched on Product Hunt today! 🤩

A futuristic new way to experience face-to-face digital interaction.

Here's what sets D-ID Agents apart:

• Listen & respond, not just text.
• Your personalized AI companion.
• Answers in 2 seconds, 90% accurate.
• RAG-powered accuracy & up-to-date info.

Check out D-ID Agents on Product Hunt and share your thoughts here: https://www.producthunt.com/posts/d-id-agents

Thanks a bunch! ❤️

P.S. You can try for free -- create your own digital agent that looks like you, trains on your knowledge and become omnipresent! :)

Back then, my entrepreneur friends and I were constantly struggling with switching between tabs and apps, and handling all the new knowledge we learned. But the existing apps out there just didn't fit the needs—they were either way too complicated or way too simple for what we needed. And that's how this app is born :)

It's been an amazing journey building this product and getting it into the hands of hundreds of beta users. Now, we're super excited for all of you to try it out too! Hope this will allow you to do work more productive

We're launching, and I'd love to hear your thoughts and feedback here.

Persuva ai launched on Product Hunt today! 🤩

Struggling with creating converting ads? Persuva ai is your one-stop shop for effortless ad creation. Craft ads that click, convert and almost cuddle 🤗

Please show some love to us on PH today: https://www.producthunt.com/posts/persuva-ai

Thanks a bunch ❤️

P.S. To give back to the community, we are offering an unlimited access to Persuva ai for 30 days; you can get the access code on PH 🙏

Hosted it in my blog here https://jayvenka.com/resource_page_creator/

I underestimated the beast that is influencer marketing 😅

It started with a few collaborations here and there, but before I knew it, I was neck-deep in spreadsheets, late-night analytics sessions, and an endless cycle of content that just wasn't hitting the mark.

That's when I knew I needed to hire someone who really knew their stuff about influencer marketing. After talking to a bunch of people, I put together a list of what to look for and the best questions to ask. I'm sharing it here to help others who might be in the same boat.

Influencer marketing manager should understand brand value and brand identity. They should be able to come up with cool new ways to work with influencers and be good at understanding the numbers to see if things are working out. Planning for the future in a way that fits with what you want is really important.

The ideal candidate will be amazing at keeping up good relationships with influencers, making awesome social media posts, and handling lots of tasks at once without going over budget. Being able to talk well with everyone involved and knowing the latest marketing tools for organizing campaigns and looking at the results are must-have skills.

In my journey, I've learned some key questions to ask when meeting potential candidates:

1- Their go-to influencer marketing tools (to test practical skills and tool knowledge).

2- Brands they admire for their influencer marketing prowess (to check industry awareness).

3- How they'd identify and approach a potential influencer for your brand (to assess research skills and brand alignment).

4- Their experience with ending influencer partnerships (to reveal conflict handling and decision-making capabilities).

5- Their strategy for balancing popular and micro-influencers (to understand their approach to influencer selection).

6- How they measure success beyond engagement (to evaluate their grasp of comprehensive metrics).

7- An example of a low-budget campaign they've run and its ROI (to demonstrate creativity and budget management).

8- Their strategies for maintaining long-term relationships with influencers (to see their approach to building lasting partnerships).

And once you hire an influencer marketing manager, do give them the right tools to run influencer marketing efficiently. I've found some like SARAL (personal preference), Upfluence, Modash, etc to be helpful. Look for tools that offer flexible contracts and provide great value without overcharging for mediocre technology.

Has anyone else felt the relief of bringing an influencer marketing manager on board? What changed for you?

https://preview.redd.it/ltm1c8anbhic1.png?width=1920&format=png&auto=webp&s=bd8626586a47fb3ca406a50be446a8d3e8aad870

Ava is an SDR with 10x the skills of a human appointment setter.

She Can:

• Form your ICP and prospects from a database of 270M+ contacts
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Check it out and support here 👉🏻 https://www.producthunt.com/posts/ava-the-sales-rep-artisan

Thanks a lot! :)

Hey everyone! I recently just built Aidos.co. Aidos helps impact project developers centralize stakeholder management and create a verifiable trail of impact data. Would love for you to check it out and get your feedback and questions.

Topicals is a skincare brand that was launched in 2020 and it's already the fastest-growing brand at Sephora. One strategy they've nailed is influencer marketing.

Here's a breakdown of what makes their strategy so effective:

📄 First off, Topicals has a standout landing page for its influencer program. It's not hidden away or hard to find. This page clearly outlines their mission, different tiers, benefits for ambassadors, and has a straightforward application process.

🔑 Key takeaway: Make your ambassador program easy to find and understand. A dedicated, well-explained page is a must.

🌟 Tiered Involvement: They have tiers like 'Spottie Hottie,' 'Insider,' and 'Expert,' catering to a wide range of influencers. Each tier comes with its own set of exclusive benefits, keeping everyone motivated.

🔑 Key takeaway: Implement a tiered structure in your program. Tailor it to different levels of involvement and expertise.

You also don't have to just wait for influencers to come to you. Use tools like Saral to find the best influencer for your brand.

🍄 Tech-Savvy Approach: Topicals uses blockchain technology for their ambassador challenges and rewards. Influencers complete tasks for blockchain-based tokens, which can be redeemed on their site.

🔑 Key takeaway: Leverage new technologies for marketing and create a fun, engaging ambassador program. Create a system of rewards and challenges to keep everyone excited to participate in your program.

🔈 Visibility: Topicals is vocal about their program. They consistently post about it, highlighting positive ambassador experiences. This not only attracts new influencers but also showcases the program's success.

🔑 Key takeaway: Be bold in promoting your program. Make it as noticeable and lively as any other part of your brand. That's how you will build a community of ambassadors telling your story & promoting your products.

🌎 Building Relationships: In December 2023, they took 12 long-term influencers to Ghana. This trip alone generated over 5.6M views on TikTok, showcasing their values of inclusivity and community.

🔑 Key takeaway: Treat your ambassadors as more than just sales tools. Value their contributions. You don't have to do big trips. Even small events, gatherings, workshops, lunches, or chats apart from work will be great.

📸 Content Repurposing: Topicals excels in using influencer-generated content across their platforms. This diversity builds trust as customers see themselves in these stories.

🔑 Key takeaway: Utilize influencer content in your marketing. Always give credit. You can also create a brand hashtag for influencers to use, making content easy to find.

Let me know in the comments if you want to see the full research on Topicals. I'll share it.

If you know of any brands nailing their influencer game, drop their names below. I'd love to explore and share more insights about them

https://preview.redd.it/4o75y9cw3igc1.png?width=1920&format=png&auto=webp&s=fc0c49fc11d3b238bcc013f02f002eee229d83cf

I've been working with multiple brands, especially beauty brands on their influencer marketing programs.

And I noticed that 99% of beauty brands seem to struggle with influencer marketing because they get bogged down in complexities, chase after famous names with big money, or don't think about the right influencer for THEM. There's a small percentage that's absolutely nailing it. They follow a surprisingly simple process which I want to share with you.

Here it is:

1. Finding the right influencers: Start by checking your customer list – someone there might already have a significant audience. Also, look for influencers using specific hashtags related to their niche. This can lead you to people who really align with your brand's values. There are tools out there like SARAL that can help streamline this process.
2. Reaching out: Avoid sending creative briefs or budgets in your first message. The initial goal is to start a conversation, not close a deal. Be persistent but respectful – follow up at least twice.
3. Onboarding as ambassadors: Make the unboxing experience memorable. Send them a package with a handwritten note, a coupon code for their audience, a creative guideline document, and give them access to a dashboard to track their performance.
4. Tracking posts and performance: Keep an eye on the number of influencers, the posts created, the costs incurred, and most importantly, the sales generated. This helps in understanding if you're getting a positive return on your investment.
5. Building long-term relationships: This is key. It fosters influencer loyalty, better storytelling, and more authentic promotion, leading to increased sales.

​

https://preview.redd.it/x7y071zg5bfc1.png?width=1920&format=png&auto=webp&s=5681997239134672255799521c5cf3e70de0e3c6

Two beauty brands that are doing great in this domain are Sephora and Glossier. They have ambassador programs with hundreds of influencers and the content they generate on social media is great for all stages of the marketing funnel.

Have you noticed any beauty brands that are particularly good or bad at influencer marketing? What do you think sets them apart?

I’ve been deep in the influencer marketing game for a while now — helping brands collaborate with hundreds of influencers & creators.

And one thing that I see brands that are not able to get successful with influencer marketing or get sub-par results is — they're still only dipping their toes in the water. They try one strategy — like affiliates or sending free gifts to creators — and then don't try anything else.

They're wary, and I get it. There's a lot of ‘fake it till you make it’s going on, and measuring ROI feels like a nightmare. Plus, there's the unpredictability of human relationships, which is at the heart of influencer marketing.

Different strategies capture different audience segments. For example, affiliate marketing is great for sales but not as much for long-term brand awareness.

Then there are the one-shot campaigns. Brands think a quick name-drop by a popular influencer is enough. But this approach lacks depth and doesn’t foster long-term engagement or loyalty. Today’s consumers are savvy. They know when a promotion feels forced.

So the future of influencer marketing is — full-stack.

👉 Full-stack influencer marketing means a holistic approach, encompassing all the diverse tactics within the influencer marketing sphere, building relationships with influencers, and investing in long-term tactics and not one-off campaigns.

Take Gymshark, for example. Their success isn't just because a top influencer wore their gear; it’s because they’re everywhere – Instagram, YouTube, podcasts, you name it.

Small brands can do this too. The key is omnipresence and building genuine, long-term relationships with influencers. They should use the tools available (like SARAL) to make every process efficient because there's going to be a lot to do when you do full-stack influencer marketing.

Some brands that are nailing this approach are — Obvi, Graza, and Javy Coffee. They blend product seeding, affiliate programs, etc. and actively invest in real relationships with influencers.

I've done extensive research on their strategies. Let me know in the comments if you want to see those, I'll share.

PreDev launched on Product Hunt for the first time 😍

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Much love 💕

I've been closely watching how different DTC brands manage their influencer marketing and honestly, it's often made out to be more complicated than it needs to be. There are days and weeks before a creator can start promoting a product and that just delays sales and brand awareness.

Then I recently stumbled upon a coffee brand — Javy Coffee — that's doing it in the simplest possible way. So I wanted to share my observations.

Here's a quick rundown of their efficient 5-step onboarding method:

​

1. Quick & easy signup: They ask only for essential info - name, email, phone number. No unnecessary hoops to jump through.
2. Instant unique code and link: Influencers get a unique link and code right away. This means they can start promoting and earning commissions immediately.
3. Welcome email: The email pitches the program as a 'convenient side hustle' and includes a dashboard link for sales and earnings tracking. Transparency is always appreciated.
4. Dashboard access: This personalized hub shows everything - unique code, link, earnings, payouts. It helps influencers see how they're doing and tweak their strategy accordingly.
5. Highlighting bonuses: Under the terms and conditions, there's info about a bonus for hitting sales targets quickly. It's a great incentive to give influencers a reason to act NOW.

If you want to see the detailed case study on Javy Coffee influencer marketing, let me know in the comments. I can share my research.

https://preview.redd.it/b52ug41f5ybc1.png?width=1920&format=png&auto=webp&s=8c44eacb610e962cbe1877b4570903fee0a24d3f