/r/UXResearch

Photograph via snooOG

A community for sharing and discussing UX research. The goal is to think about UX research broadly and consider studies from related/overlapping disciplines (e.g., market research, medical anthropology, public health, design research). Open to both academic and applied research.

New to research? Here is a getting started guide: https://medium.com/getting-started-in-user-experience-and-design

A community for sharing and discussing UX research. The goal is to think about UX research broadly and consider studies from related/overlapping disciplines (e.g., market research, medical anthropology, public health, design research, market research).

Open to both academic and applied research. Quant and qualitative research are both welcome!

Let's talk about methods, research design, communicating findings, analyzing data, working with stakeholders, and more!

If you want to get started in UX Research, read this!

Related Subs:

r/userexperience

r/designthought

r/socialscience/

Submission Rules

This is not a community for finding respondents or conducting surveys (try r/samplesize). These posts will be banned. Also, try to keep submissions directly relevant to research. More general UX topics should be posted in r/userexperience .

/r/UXResearch

49,552 Subscribers

6

Opinions on Breyta?

Hi everyone,

I’m looking for a better way to centralize and analyze customer data so our team of researchers can work more efficiently. I came across Breyta and was wondering if anyone here has used it. Did it meet your needs? Were there any challenges?

If you’ve tried other tools for this, I’d love to hear what worked well for you.

Thanks!

0 Comments
2024/12/02
23:11 UTC

1

Advice for potential scam by QuestionPro - Ruining my University Capstone research

Hi there. Needing advice. To keep it somewhat short, I am a senior graphic design student beginning my capstone project. We are to do surveys as one part of our project research. I originally used Google Forms which doesn't have CAPTCHA, and someone sent a bunch of bots to it as a way to mess with me as we got closer to the end of the semester. On a time crunch, I quickly looked for a website where I could recreate it (with CAPTCHA) for free, and QuestionPro had that option. I made an account, recreated the survey, had people take it again. When making the QuestionPro account it did state that there was a 200 question limit but I didn't see that as an issue. What I didn't know is that at hitting 200 questions it completely locks your survey and you cannot access the data. I was told to email a certain address to be able to download the data, so I did so and didn't get a response for days. After talking and begging with customer service multiple times and being told it was put on priority, I finally got a response which states:

adam.joseph@questionpro.com
Dear xxxx, 
Thank you for reaching out to our chat support. I see that you need to collect the data and its locked out currently because you have hit the max limit of responses and because of how the architecture of the system and it's been built even I do not have access to it and requires an upgrade to the advanced license. What I can probably do for you is to make an exception and instead of having to upgrade to the advanced annual plan which costs usd 1188, I can get you a pilot which is valid for usd 300 this will give you access to all your work and data that you need. You can continue to also expand your research for the next 3 months. Does this make sense? Please let me know if this works. 
Best
Adam

So now I am sure I'm being scammed and screwed for a second time and I'm furious. It seems like a totally legitimate site (although geared more towards companies, but the so-called 'free plan' seemed suitable for those just needing one survey done) with decent ratings and no complaints about scamming when I googled briefly. NOWHERE did it state the data would be locked, or that you have to pay to get the data after you reach your question limit. This is a simple 11 question survey for a school assignment and I have told them this. I was given one vague email 'warning' about it, at 180 responses, on Thanksgiving, which wouldn't even leave me enough time to retrieve the data while I could still view it. If I had the money to throw away I would consider it but I certainly don't. I'm supposed to speak with my professor tomorrow and I have my capstone idea and slides created and will be missing my survey data numbers to support it.

Does anyone have any advice as to what I can do? Even if it's in regards to the original Google survey- if there is a way to make it go 'back in time' so I can get rid of the bot responses once they started, I'm happy to do that. I just need something concrete.

0 Comments
2024/12/02
20:47 UTC

1

Looking for online or in-person (USA) events to learn about AI Voice design / research/ developments

Has anyone been or going to an interesting event in the next year? I'm looking for something where I might learn more about research or ux done on AI Voice products, or about advancements other companies are doing and what is possible with the technology, thanks!

0 Comments
2024/12/02
19:59 UTC

3

Re the latest episode of Lenny's podcast

Hi everyone,

Those of you who listened to the latest episode of Lenny's podcast, what is your take on the methodology Michael Margolis is proposing to identify a 'bullseye customer'?

5 Comments
2024/12/02
15:03 UTC

0

Advice Needed: Should I Use a Survey to Recruit Participants for a Research Assignment?

Hi, I’m new to user research and currently working on a course assignment to study the impact of online multiplayer games on mental health and we have two weeks to work on assignment.

I’m considering spreading a short survey form to collect demographic data and ask if participants are willing to volunteer for a 15-minute interview.

However, one of my groupmates feels that this approach could waste time and that the demographic data from the survey won’t be very useful since we could just ask these questions during the actual interview.

Would using a survey still be a good idea, or should we stick to directly reaching out to people we know and ask all the questions during the interview itself?

I’d appreciate any advice or suggestions, thank you!!!!

4 Comments
2024/12/02
11:31 UTC

1

Weekly r/UXResearch Career and Getting Started Discussion

This is the place to ask questions about:

  • Getting started in UXR
  • Interviewing
  • Career advice
  • Career progression
  • Schools, bootcamps, certificates, etc

Don't forget to check out the Getting Started Guide and do a search to see if your question has already been asked.

Please avoid any off-topic self-promotion in this thread. Thanks!

0 Comments
2024/12/02
11:00 UTC

2

Struggling with UX Flows – Need Advice & Book Suggestions

Hey everyone,
I’m stuck on improving my UX flows, and it feels overwhelming. I want to create user journeys that feel seamless, but I’m not sure where I’m going wrong or how to get better.

If you’ve been there, I’d love to hear:

  • Your go-to books or resources for learning UX flows.
  • Tips or frameworks that worked for you.
  • Any exercises I can try to sharpen my skills.

I’m open to any guidance! Thanks in advance for helping a fellow UXer out.

1 Comment
2024/12/02
08:27 UTC

30

How's the job searching and interviewing going?

I've been looking for a senior UX researcher job for the past few months. I've gotten interviews, but I've been rejected by all of them. How are things looking for you? I've been a researcher for about six years and am trying to get a senior role. I've also been applying to non-senior roles, and I tailor my resume to each job application. Should I just keep going?

23 Comments
2024/12/02
07:21 UTC

7

Looking for Automation Inspiration: Share Your Favorite Scripts or Macros for UX Research/Project Management!

I'm trying to find some inspiration for scripts or macros I could use to automate research or project organization tasks in my workflow.

If you have a Python script, macro, etc. that you use to automate certain tasks in your research/project management work, please share it along with the use case in which you apply it.

4 Comments
2024/12/02
01:36 UTC

11

Synthesizing research data

Hello, a newbie here. I'm pretty much familiar with research process, and have done some myself. But I'm not sure how people link the findings to the design, like from a ethnographic research finding, this buttons will go here and the layout will look this etc. Cany anyone educate me on this topic. I'll also be very glad if I can get book recommendations, I read 'just enough research' and found it very insightful.

14 Comments
2024/12/01
07:38 UTC

5

Structuring surveys

How do you generally structure your surveys? Like survey flow? Do you start with the most important first or last? Do you ease your respondents into the survey or dive right in?

6 Comments
2024/12/01
01:25 UTC

2

Within-subjects or between-subjects design for concept testing?

I want to learn the decision-making involved in determining a between or within subjects design for your concept testing study.

If possible, please share specific examples!

Edit: Ignore the concept testing bit lol. I want to learn what this looks like for a general study. Example: I am trying to compare between two different experiences.

11 Comments
2024/11/30
20:38 UTC

21

I'm the Only UX Researcher and the Only "Remote" Person on a Hybrid Product Team.

Hi everyone,

I’m about to start a new job where I’ll be the only remote person in a product team. The rest of the team is hybrid, so they have some in-office time together (Like 3 days a week). On top of that, I’m the only UX researcher on the team.

All my previous jobs were remote, but in those roles, everyone was remote, so this setup feels a bit different. I’m planning to fly to the office once a month for important meetings, but I’m curious about how this arrangement might play out.

For those of you who’ve been in similar situations, do you think this setup might be difficult, and what can I do to make it smoother?

Thanks for any advice or insights! 😊

10 Comments
2024/11/30
13:04 UTC

22

How often do you use inferential statistics?

Any mixed-method researchers here? Just out of curiosity, do you use it often? There are so many different types of methods both for data collection and analysis and finding the right options both for qual and quant data seems to be rather overwhelming. I guess it will be a team’s work. Perhaps what I am talking about is more relevant to academic settings or big tech companies. When I use just descriptive statistics, does it still count as mixed methods? Haha- I mean, unless it is a critical one that deals with a risk to people’s lives, I am not sure what quant data can do much. Sorry if I sounds naive... I am quite new to research. Most surveys are between 3 and 7 points Likert scale. So, I assume that descriptive may be good enough for most commercial projects?! What is it like working as a mixed-method researcher?

25 Comments
2024/11/30
00:16 UTC

2

Any UX/Product Designers in UK?

Hi, I'm organising a product design conference in London for seasoned ux and product professionals.

Wanted to know what other topics might be of interest? www.pixelperfect.world

The current areas are: AI, design systems, product strategy, user psychology and growth design.

Thank you,

Stacey.

4 Comments
2024/11/29
13:12 UTC

16

Researchers in Australia – what’s the job market like?

Hi all, my sibling back home in Australia had to leave their job in non profit space for mental health reasons, and I’m wondering if I should try to help them learn some UX to try a different career path (I’m a researcher / strategist based in the US).

I know the job market has been dicey in the US of late but I have zero pulse on Australia and wanted to get a sense of whether you think it feels like a good time, a fine time or a not ideal at all time to start. Also just curious what kinds of roles and companies and employment types people have?

Thanks!

4 Comments
2024/11/28
14:13 UTC

13

How to get insight from a UX Research

Hi, I’m the sole UX designer at my company, and we’re in the empathize stage for a company product.(where no formal UX research is currently being conducted and i'm trying to carry it out)

We’re thinking of using user surveys to understand our target audience, which is very broad (anyone with a mobile phone and internet connection).

I need guidance on how to:

  1. Use insights from these surveys to design for such a wide and diverse demographic.
  2. Create visuals that will resonate with this broad audience, or should I focus on defining stricter age demographics to better guide design decisions?

Any advice or suggestions on how to approach this would be greatly appreciated!

EDIT - Thank you all so so much. All of your advice helped me so much. Really appreciate your help. Love this community

24 Comments
2024/11/28
10:36 UTC

4

Advantages of recruiting survey participants via social media ads

Hi community!

For an upcoming survey project, I am planning the recruitment. I'm in favor of recruiting using social media ads after reading a ton of scientific literature, but I'm meeting pushback. Both my boss and client are questioning the advantages of this recruitment method besides cost-saving.

I'm aware of the risks (eg self-selection bias), but I'm curious about the positive sides to this form of recruitment, so I can better sell the idea.

I'd love anybody's thoughts on these doubts:

  • Can recruiting using social media ads improve the quality and representativeness of survey samples compared to traditional methods?
  • If anyone has recruited in this way, were there any positive surprises?
  • What are your best practices to avoid self-selection and coverage biases?
  • When is social media ads recruiting the preferred recruitment method?

Thank you!

2 Comments
2024/11/27
15:38 UTC

2

UXR for SaaS without speaking the language of the users… - need advice!

Hi UXRs! I could really use some peer advice on a challenging situation I’m dealing with. Apologies in advance for the long post!

I’m a Product Designer at a small company (it's the business of my partner's family for context), where I also handle UX research. I’m the only person responsible for both design and research, and as an expat, I don’t speak the native language of our users (Hungarian) fluently. While our internal team communicates in English, nearly all our users and customers are Hungarian speakers.

Our current SaaS product is a 10-year-old software with an unstable backend and virtually no UX—it was designed by a backend developer, so you can imagine the state it’s in. We’re now rebuilding the system from scratch, and I’ve drafted a few core concepts for the main data management feature, which is at the heart of the product. I've already done lots of research on good practices and industry practices.

My IT lead, who wears many hats (full-stack dev, project manager, team lead, CTO, etc.), wants me to conduct research to validate these concepts before we move further. However, of the ~40 users of the legacy system, only one speaks English. The IT lead is pushing for me to rely entirely on this single English-speaking user for interviews and usability testing.

I’m really against this approach for obvious reasons, such as:

  • It’s bad practice to base decisions on feedback from a single user.
  • Even with this English-speaking user, language barriers could lead to gaps in communication, missing critical nuances or feedback.

To work around this, yet still do some "testing" with users, I came up with the following plan:

  • Create a well-structured, unmoderated test and survey (with survey testing prior to sending it out).
  • Build an interactive prototype of the new design using Framer.
  • Get the survey translated into the users' language (using our in-house translator, ensuring questions are clear and well written).
  • Reach out to all of our legacy SaaS users with the translated survey and prototype.
  • Follow up with some users via email for additional feedback, if possible.
  • Relying on AI and translation softwares/websites, and occasionally our in-house translator - to translate the feedback given by our users on the survey (because that's all I have, really..)

Even with this plan, I worry that we won’t gather insights substantial enough to justify the time spent on the research. We’re already aware of the major pain points in the legacy system, and honestly, anything we build will be an improvement. I feel like starting with the current designs, and then iterating based on real usage feedback might be a better use of resources. But my team lead insists we “do this the right way” by testing upfront. It just seems unrealistic at our level and with our resources.

The ideal solution—using online testing pools with a good user representation, hiring a Hungarian-speaking UXR, or conducting in-depth usability testing—isn’t feasible due to budget constraints (using things such as UserTesting, Maze, etc. is just not affordable with also using tester pools and usability testings). I’m stuck trying to balance limited resources, user language barriers, and the need for meaningful insights.

I'd love your thoughts on all of this complex situation.. I am about to suggest the plan mentioned above to my team Lead but I still feel like we'll be wasting time - but he is really pushing the research here. A good thing is that the company is "family", so I can really discuss this with him, but I need the right reasons to push back if it's what is suggested.

4 Comments
2024/11/27
10:51 UTC

30

How is the future for UXR? Is product research going to be done by PMs?

Lately, I’m seeing several posts on LinkedIn about how in most companies PMs are doing research. I see a lot of posts on Reddit about research democratization and it scares me. As someone that’s fairly new to UXR, I’m starting to think if UX Research will be a very specialized role in the future and most of the “tactical” research will be done either by designers or the PMs. This makes me seriously question my career choice.

46 Comments
2024/11/27
02:08 UTC

4

Amazon's UXR Internship Online Assessment

https://preview.redd.it/e7mlb7ua3c3e1.png?width=1758&format=png&auto=webp&s=eff60061a9b58c4206cfe778914ffc86bbcbebbb

Hi all,

I just got an invite to complete the online assessment for an intern role at Amazon. Does anyone have experience with this initial online assessment? What type of questions will they ask here? I'm prepping some behavioural answers with the Leadership Principles, but I don't know if that's enough. Thank you lots!

1 Comment
2024/11/26
23:54 UTC

1

Any UXR from South Africa?

Hello, as mentioned in the title, I'm looking for South African UX Researchers to answer few questions I have about the SA audience.

In a nutshell, I will be conducting remote usability tests in SA, and unfortunately have no one native to support.

The tests will be conducted in english but since as UXR we must make the participant comfortable, I was wondering if participants will be more comfortable using a different language other than english!

I would really appreciate if any SA uxr can support with this enquiry.

Would also appreciate any tips about things I must pay attention to during the tests.

2 Comments
2024/11/26
20:23 UTC

28

What’s It Like to Be a UX Researcher at a Company Like AWS or Google Cloud?

Hey everyone!

I’m curious about what it’s like to be a UX researcher in a highly technical environment. I’m wondering: Is it harder to adapt to such a technical space as a UX researcher? Or does the industry matter less, as long as the research process and approach are solid?

Also, I’ve noticed there aren’t many case studies or examples of UX research from these types of companies—at least not ones I’ve been able to find.

If anyone has experience or insights into UX research in technical environments like IaaS, PaaS, or similar, I’d love to hear your thoughts!

Thanks! 😊

13 Comments
2024/11/26
19:35 UTC

8

How can I easily accompany user insights with beautiful visuals?

Vendors I have worked with in the past create beautiful slide decks that have wonderful visuals, icons, and formatting by utilizing full-time designers. I'm not a designer, but I want a similar output for my own work. I'm aware this takes a ton of time, but I don't want to learn the skill if there's an easy solution for me.

Is there any easy way to achieve something similar to this, such as non-copyrighted grab-and-go visuals, or some type of tool?

If I were to spend a bit more time learning this skill, have you done or are you aware of any type of training for this?

Thanks all

4 Comments
2024/11/26
19:26 UTC

5

UX Research career - next steps (in house role/UXR agency)

Hi - please look at my portfolio and CV.

I’ve been in the research field for around 3 years. After completing my Master’s in Psychology of Economics at LSE, I transitioned from behavioural research to UX research. I worked at a London startup as a UX researcher, where I designed really creative studies. I was fortunate to have had a great senior researcher who let me own projects and mentored me (unfortunately she was considered to be of lower value due to that and was let go in the first wave of layoffs). It was a great experience where I learned a lot, but unfortunately, the startup couldn’t secure funding, and the entire team, including myself, was finally let go.

Before this happened, I had already started a UXR agency with my partner, and I transitioned to working on it full-time. While I’ve completed three projects in the past year, I’ve struggled to find consistent clients and exciting work. It’s been tough, and I’m feeling stuck.

Now, I’m traveling through Southeast Asia until April, working fully remotely, and applying for remote in-house UXR roles. For the first time in my career, I’m experiencing zero callbacks, which makes me wonder if something is off with my resume, portfolio, or approach.

I would greatly appreciate any feedback on my resume and portfolio. Does it effectively demonstrate my capabilities? Do three case studies suffice, or should I add more projects?
Also if you have any advice on how I can improve my chances of landing remote UXR roles? Any specific resources or networking advice?

https://preview.redd.it/54qqbltdf93e1.png?width=1020&format=png&auto=webp&s=f3b6ec1503bcaa0779060949802744c6094430f9

7 Comments
2024/11/26
14:54 UTC

9

First time working with a remote client – how to present research findings to stakeholders?

I’m a UX researcher and so far I've mostly worked with bigger in-house teams. This is my first time working with a customer remotely where I will be the only researcher. As I start organizing the qualitative data, I’m unsure how to share the work I'm doing in a way that keeps the stakeholders in the know. For in-house teams, there were a lot of regular active presentations and meetings which I suspect won't be a part of this engagement. The client has given me a sense that anyone from the team should be able to access the work in progress along with final presentations. Those of you that work remotely or freelance, how do you keep your stakeholders informed as you're conducting research?

5 Comments
2024/11/26
14:22 UTC

0

Career transition - help!

Hey all! I’ve been working in scientific research for the last 12 years, 3 of which have been in clinical research (med device and pharma). I also have a masters in public health. I have been craving a career shift for years. UX research has caught my eye as something interesting that has skillset overlap with what I do. I am also naturally very design and layout oriented which is something I don’t get to utilize in clinical research. Anyone been in a similar boat? Any suggestions on how to transition and/or what types of roles to look out for and where?

2 Comments
2024/11/26
10:45 UTC

0

Tips for conducting user research and survey

Hi everyone, I'm new to UX Design. I'm still new to the whole process. How do you conduct user research or survey remotely for a new launched website? How will you get the users? Like if ever I will use google forms, how will I get the target audience to do the survey?

8 Comments
2024/11/26
08:17 UTC

34

How Did I Get Into Another Job Like This??

I used to do the performing arts for a living, all I heard all day was “It’s a tough road, you have to really WANT it. If you could do anything else, do that instead”. SO I knew I wanted to do something else - something without that mentality that I found stressful and unsatisfactory. NOW that ALLLLL I heard about UXR and it’s really upsetting. I want a well-paid career, analyzing human behavior, where I can focus on the job and not the whole “tough road” mentality / reality?? Which was definitely not a part of this field when I first entered it 5 years ago. It was a field of opportunity and possibility and passion! That’s what I want from my job.

I know this is a rant, but I’d love to hear thoughts on this transition. Do you feel like it’s as much of a bummer as I do?

15 Comments
2024/11/25
14:28 UTC

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