Hello, I’m fairly new to the concept of degrowth (pretty much everything I know about it came from this video), and I’m not completely sold one way or the other. I recently found this video, a response to the other video, and wanted to see what people in the degrowth community had to say about it.

Recently I had being chatting with a friend, and we came to a realization why degrowth doesn't work mainstream. All business models are all based on growth mindset (eg. Sustainable clothing brands, fairphone etc)

Have anybody seen a company that is profitable and also relies on degrowth to work to be profitable?

I’ve read a few of the recent nonfiction degrowth books, but I am drawing a blank coming up with good novels (or novellas, short stories, …) that feature degrowth ideas, communities, societies, … especially where the change is gradual and not catastrophic. (One could argue that some post-apocalyptic novels are degrowth-by-default, but that is not what I am looking for - I am looking for fictional transformations one might use as (yes, fictional) examples for transition). Can anyone name some? I’ve tried browsing goodreads and storygraph etc., but end up with nonfiction works only. Thank you!!