I remember watching a bloomberg ad on youtube and the music was notably crazy good. Shit was like rpg boss music i stg. I think it had piano. The ad was about healthcare i remember specifically at the beginning the narrator was like “mike made healthcare for kids” or smth. Does ANYONE have this ad????? I have been trying to find it for forever and i stg i mightve just made it up. Thnx

And specifically, how does the political marketing work now.

My basic input is the fact that the politics is heavily influenced by 3 major changes that are non-cyclic (i.e. have no precedent in history, because the technology that brings them had never existed):

• the big data
• the changing role of intermediary bodies
• the social networks and the 24h/24 media competition

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If you read this book, please let me know what you think.

https://www.amazon.com/dp/1798088037

Here's how I see it.

A political candidate is a product imbued with brand image features that promises benefits.

Is this a good definition?