/r/adops

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General discussions about the ad operations (AdOps) community. Whether you're here for ad serving, a digital publisher, a digital agency, or just general digital media.


If you can't convince them, confuse them.

General discussions about the AdOps community. Whether you're here for header bidding, ad serving, PMPs, a digital publisher, a digital agency, or just general digital media. Display, mobile, video, RTB, PMP, and all that good stuff!


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Highlighted Threads

Below are a selection of threads that could be useful for anyone new to this sub-reddit, or this industry.


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/r/adops

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2

Adsense alternative for my website?

Hey all, I've applied for AdSense for my website (about Slack emojis) but it's taking a while and I'm a bit worried it might not get approved. In that case, which other ad networks should I look at? do you guys have any recommendations for me?

5 Comments
2024/11/12
21:34 UTC

1

adsterra terrible cpm for north african countries

hello guys

anyone here work on adsterra

what about social bar cpm this days ?

7 Comments
2024/11/12
14:13 UTC

2

What's the step-by-step guide to integrating FB Audience Network to my app, without any mediation?

https://preview.redd.it/dm5ailpt4g0e1.png?width=1830&format=png&auto=webp&s=23271eb27eea6de026691178474d52355dcd5b34

https://preview.redd.it/2bqlsnz05g0e1.png?width=1416&format=png&auto=webp&s=c7cad7cb7c098292e6b679b6a0ac6ba1cf7bb7b4

Ads are not showing!!!
I don't know why but the Placement I created only shows the status "Ready for publish". And the property I made says "Waiting for bidding". What should I do? Am I missing something?

FYI - The ads only show to my test devices that I added in "Testing" tab of Monetization Manager.

1 Comment
2024/11/12
10:21 UTC

11

Seeking People/Companies Running HTML5 Ads on different Ad Networks.

Hi everyone,

I'm looking to connect with people or companies that are running HTML5 ads on networks like Google AdSense, Media.net, or other similar platforms. If you or someone you know has experience with this, please comment or DM me. I’d love to chat and exchange insights.

Thanks!

4 Comments
2024/11/12
08:50 UTC

2

Click Event tags in CM360

We have a client that wants data with a higher level of granularity(not surprising) they want creative level performance tied to NPI number 1:1 match. Since our partners don't have creative level insight and can only supply placement information, I was thinking of having a click event tag pull the creative level data along with time, and geo information to match the NPI information we get in monthly reports from our partners to do the 1:1 matching. My concerns are:

  1. I've never used a click event tag and I'd obviously test but I'm concerned about investing time and resources into something that's fruitless

  2. Click event tags actual involve redirecting through the server we'd be setting up so I'm apprehensive as to how the redirect could put either GA4 or AA information at risk of accuracy. (our client has updated landing pages on sites with redirects in the past without telling us and it's been flagged by google ads in the past for being misleading. I'm not looking to have redirect issues affect ad serving.

Has anyone used these? if so, was there significant value in using it? any Pros or cons would be helpful. If you have follow up questions let me know.

0 Comments
2024/11/11
21:27 UTC

1

Free or cheap GAM alternative?

Disclaimer: I don't work in ad ops, I work in tech ops, but this was thrown on my plate.

Our company used to run direct ads, but now only runs house ads with no revenue attached, both on our websites and our email newsletters. So I've been tasked with replacing their previous, expensive ad ops solution provider with something as low cost as practical.

Obviously I figured GAM was the way to go, but been having trouble getting a prerequisite AdSense account approved by Google.

What alternatives are worth looking into? Is Revive the best one? Again, this is only for house ads. Thanks

24 Comments
2024/11/11
20:53 UTC

4

Has anyone solved a feature evaluation problem for bidding models?

Basically interested in learning a real world experience from product managers who built CPA models. I have been reading research papers on the topic of maximization of post click conversion value. A lot of those papers perform offline experiments on historical data. They mention how loglikelyhood graph would decrease or increase based on importance of the feature. (For example, in one of the papers they showed that publisher ID is highly predictive feature for click optimization, but is not much of importance for conversion optimization). I wonder how is it really possible to estimate the importance of the feature from running offline experiments if we have positive examples only? I.e we would know how many truly occured clicks or conversions we would have lost if bid was different, but we wouldn't know how much we would gain. So how does offline experiments add value? Id appreciate input of someone who actually participated in any stages of such experiments

4 Comments
2024/11/11
16:06 UTC

5

What is the best Ad Network for startup app?

Some say Facebook Ad Network (FAN), is better than AdMob for startup Apps. But how about the others like Pangle? Any other Ad networks you recommend?

5 Comments
2024/11/11
06:51 UTC

1

G2 verification on dv360

0 Comments
2024/11/10
22:27 UTC

10

Take a look at this Ad Ops AI assistant

https://reddit.com/link/1go5vk1/video/gm0zmfijz30e1/player

Would love to hear feedbacks !

It can update ad placements on websites, ad positions, sizes, media types, ab/tests, bidders, prebid configs, prebid versions, read HB analytics and more

9 Comments
2024/11/10
17:29 UTC

0

Journey by Mediavine Declined My Request: Any Tips or Hacks to get Approved?

Remember doing anything that worked for you in order to get on board? Please help me save my passionate blog project.

10 Comments
2024/11/10
00:21 UTC

0

Facebook Ads Error: "Privacy check fail: Some privacy check on the ad content prevented the ad from being deliverable."

https://preview.redd.it/inlu9lhbcxzd1.jpg?width=650&format=pjpg&auto=webp&s=5b29fe6ccd316d40428870425941c9205c4174d9

https://preview.redd.it/8ba7fltbcxzd1.jpg?width=884&format=pjpg&auto=webp&s=8ab9090f62cf9022aede03fca0dc305c76e52a61

Hello, when I feature any product on Marketplace, the ad spends some time, and then gives ad set errors. "Privacy check failed" I changed the product title and photo... I tried everything but there is no result. If anyone else has this problem or has any ideas and help on the subject, I would be very happy if they commented, thank you, good work.

0 Comments
2024/11/09
19:05 UTC

5

Looking to learn more about Uber ads (rider side).

I’m curious about how it’s bought and what are some of the selling points for the agency. How happy are you with targeting, performance, ad formats, analytics, etc…? Is the platform UI and API on par with others? Anything else you like/dislike?

Drop anything I should know in the comments or DM me. Thanks a lot!

0 Comments
2024/11/08
22:46 UTC

1

Where to add third party tracking in Google Ads?

I am running a Google Ads campaign and have a DCM impression tracker I need to apply to all ads under one campaign. For the life of me I cannot find anywhere to add it or any documentation online. Anyone know where I can add it?

1 Comment
2024/11/08
18:25 UTC

14

How are display and video RPMs performing for November 2024?

Hello everyone,

I wanted to check in on how display and video RPMs are performing for everyone this month. For me, the results have been notably disappointing—we're experiencing a drop compared to October, and November rates are even lower than they were last year.

It's surprising, especially given we're in Q4. :(

Is anyone else seeing similar trends? For context, my traffic breakdown is currently around 40% from Tier 1, 30% from EU countries, and 30% from Tier 3 regions.

If anyone has insights or suggestions on whether this may improve later this month or in December, I’d appreciate your thoughts.

9 Comments
2024/11/08
08:48 UTC

1

Dv360 white list for targeting

0 Comments
2024/11/07
23:47 UTC

6

[HIRING] Experienced Prebid Developer for Consultation and Integration Help

Hello! I’m looking for an experienced Prebid developer to help me with a few critical aspects of my project.

About the Project:
I've already deployed Prebid Server on an Ubuntu VM and am running a custom setup to handle bidding requests for multiple clients and apps. My goal is to streamline the integration/configuration process and ensure smooth operation across these environments. I’ve also set up custom bidders, but I'd like to dive deeper into the best practices for configuring them for optimized performance.

What I Need:
I'm seeking someone with strong technical expertise in Prebid, especially on the server side. Here’s a summary of what I’m looking for:

  • Integration & Configuration: Help me fine-tune my current Prebid Server setup and configure the bidders efficiently across different client applications.
  • Technical Consultation: Answer specific questions I have about optimizing Prebid performance, working with custom adapters, and managing Prebid's architecture for high demand.
  • Ongoing Support: Potential for longer-term engagement if things go well and both sides are interested.

If you’re highly technical, have deep knowledge of Prebid's architecture, and can guide me through complex configurations, please DM me or comment here. Ideally, I'm looking for someone who has already deployed Prebid Server in a multi-client setup or has advanced experience with custom integrations.

Preferred Skills:

  • In-depth understanding of Prebid Server
  • Experience with custom adapters and configurations
  • Proficiency with server-side bidding and scaling Prebid for performance
  • Ability to provide consultation on architectural best practices

Thank you! Looking forward to finding the right expert to collaborate with.

3 Comments
2024/11/07
18:19 UTC

2

Weekly Small Pubs Question Thread

We want to use this thread to invite small pubs to ask any questions they may have about getting started in monetization

When trying to understand / evaluate as partners getting community feedback can be very helpful

Here are some suggested questions that we recommend:

What are the nuances of demand?

What percentage of your demand is unique?

What formats are supported, and how does performance compare?

What Verticals / Platforms and types of inventory perform well?

What KPIs (other than CPM) are important to monitor that you should be aiming to achieve?

What other sites does the partner work with?

Can they provide references? How long have they been in business?

We really want to encourage a healthy dialogue here as others are genuinely trying to learn.

2 Comments
2024/11/07
15:00 UTC

1

CM360/DV360 API for offline conversions

Hi guys,
Maybe someone here can help me figure this out:
We would like report offline conversions to CM360 using their API.
When I use the API console I am able to send the conversion successfully and see them in the reports.
When I try to call the API from our internal tools (using the same method, in the same structure, with a user profile that has the same permissions) it simply doesn't work. We get a '200' status, and 'hasFailures' = false but we can't see the conversions nor any floodlight impressions in CM360.

Any idea why that happens and how can I troubleshoot it?
Thanks!

2 Comments
2024/11/07
13:50 UTC

11

no seasonal rise on Amazon eCPMs [app publisher]

Hi all. We're well into the Q4. Each year on Q4 we've experienced a significant rise in eCPMs and thus, in revenue. I know this year's different, I know there was the election in the US, but do you think those may be the reasons?

We're a shopping list app.

Do any of you use Amazon? Do you also observe such no-rise trend?

If not but you still have something you think may be useful, please, share your thoughts.

Thanks!

15 Comments
2024/11/07
13:25 UTC

1

3P Billing on any big platforms?

Hi! Do any of the big platforms (Snap, Facebook, Twitter, etc) allow billing on 3P tags? I believe the answer is no, but need a gut check.

Thank you!

3 Comments
2024/11/07
05:34 UTC

2

Do you need both UTMs and 1x1 impression trackers?

Hi all, I’m new to trafficking and am a little confused on what needs to be tagged in media. I’m running an email campaign and I have my main CTA button driving to my website that I’ve appended with tracking UTMs. However, I also have images within the email that I assume can be tagged with a 1x1 impression tag as well. My question is: do I need to tag the images with impression trackers if I’m already using a custom UTM in my email? What would be the benefit of having both types of tracking?

7 Comments
2024/11/06
22:21 UTC

1

End dates on CM360 tags / 1x1s

Hi all,

Does the end date of a tag / 1x1 on CM360 matter?

e.g. on a 1x1 - as this is attached to the creative on the media owner side I assume creative keeps delivering but would CM360 stop recording the impressions if the set end date has expired?

1 Comment
2024/11/06
16:13 UTC

1

CTV for Publishers Question

Hey,

I’m pretty adept at adops when it comes to display and video in a traditional web environment, but wanted to ask for your insights when it comes to CTV.

I look after a few web publishers with a large video inventory. The content currently lives on YouTube and on their web platform via dedicated video player and we are looking to maximize the library via CTV. It’s really solid output, it’s entirely owned by the publisher, and is targeting a sought after audience. It can also easily be reconfigured/packaged (so to speak) to live in a CTV space (eg. Billed as long form “show”).

With that, I’m keen to know - from a publisher standpoirnt - where does one start when it comes to seeding their content onto CTV?

Are there any leading networks/agencies that one could / should approach to place their content on?

Do such platforms exist or is it a case of building one’s own channel and plugging in adverting ala display?

Admittedly a bit of a novice on the topic, but from what I’ve seen there seems to be the options/routes of launching one’s own channel and the option placing content on an existing network’s channel. Given the newness of the venture and lack of assurances of scalability, the latter is definitely preferred.

Very nearly onboarded onto one of the networks we work with who were, themselves, veering into the CTV space. But the contract was quite rigid and restrictive and, in being a new platform in and of itself, didn’t come with much assurance of revenue.

I guess, in essence, the primary ask is: who are the key players in the space when it comes to taking on premium content and ensuring it delivers solid revenue for the publisher.

The goal, in all transparency, is to have their video library work “for” them. Both from an incremental revenue standpoint and from the standpoint of display being so unpredictable that there’s a need more than ever to diversity revenue streams.

Any insights / assistance would be greatly appreciated.

1 Comment
2024/11/06
09:37 UTC

1

Impression discrepancy between dcm and internal impressions on our dsp

Hello everyone. So we have 30 percent discrepancy between google report and our internal numbers. When we dug deep we found for one website in particular the impression internally was 90k but google reported 43k. Even after blocking it, we got another website doing the same thing. What our hypothesis is that our internal system is buying impressions at a very low price like 1 cent which dcm is not counting. My question is how do i find at what price threshold, google will start counting impressions ?

4 Comments
2024/11/05
04:59 UTC

16

Mix2ads is a scam network

Is anyone using this ad network?

If so, stop immediately because they will not pay their users!

mix2ads.com Review

21 Comments
2024/11/05
07:11 UTC

1

Can I apply for Adsense myself if I’m already accepted with my ad network?

My ad network got my site approved on Adsense after they applied on my behalf so I currently run ads.

I was thinking of applying myself as well again as a safety net so if I want to switch up on the future, it wouldn’t cause trouble. Is it okay if I apply for adsense even though the site is already accepted on Adsense with the help of an ad network?

3 Comments
2024/11/05
00:11 UTC

1

Creative showing in more than 1 adunit at the same time even though I set it with "Display Only One".

Hi guys,

I'm a publisher and got this 3rd party tag from a client for a 300x250 banner I've placed this with a price priority setting, thing is that this creative is showing all around the website across different ad units (when they win the bids).

How can I set this to respect the showing "Only One" creative in a single page?

Sharing a screenshot to you understand how i have this configured on my side:

https://preview.redd.it/xg3c43a3axyd1.png?width=1495&format=png&auto=webp&s=8f068c766fafb9004a11a3b820c9e6a0ddc7d0f8

1 Comment
2024/11/04
17:49 UTC

1

Looking for In-Depth Courses on AdMob and Ad Mediation - Any Recommendations?

Hi everyone! I’m looking to level up my skills in mobile ad monetization, specifically in AdMob and ad mediation strategies (including both waterfall and bidding models). I’d love to find some comprehensive, in-depth courses that go beyond the basics and really dive into setup, optimization, and best practices for maximizing revenue.

Ideally, I’d like courses that cover:

  • Detailed explanations of ad mediation with hands-on examples
  • Practical guidance on setting up bidding and waterfall models effectively
  • Case studies or examples of high-performing mediation setups
  • Tips for troubleshooting common issues in ad mediation

I've come across some beginner resources, but I’m looking for something more advanced and practical. Has anyone taken a course or certification they’d recommend? Or do you have any favorite platforms or resources that helped you go deeper? Thanks in advance!

0 Comments
2024/11/04
16:18 UTC

8

How to get monetised 25K Traffic website? Journey by Mediavine rejected my application

My website is Adsense approved 90% traffic from the tier 1 countries. Got rejected by journey after they monitored for three months and gave me no proper explanations.

I reached out to them and they told me they will get back to me, which they didn’t. Lost hope now decided to never apply to Journey.

Please help me find good ad networks. I really need money to support my side hustle.

21 Comments
2024/11/04
04:20 UTC

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