/r/youtubers

Photograph via snooOG

A community for established YouTube creators.

/r/YouTubers is a community dedicated to sharing redditor-made content, giving and receiving helpful Reviews, and networking with other content creators! Welcome!

Read /r/youtubers/wiki/index before you post!! Absolutely read r/youtubers/about/rules before you post


/r/YouTubers Subreddit Rules

https://old.reddit.com/r/youtubers/about/rules


Tags MUST be used when submitting

(Graphic Violence) - Video has visual imagery of bloodshed, torture, rape, dismemberment, gore and extreme horror, either live action or gaming.

(Nudity)[NSFW] - Video has non-sexual nudity, either live action, animated or gaming.

(Sexual Themes) - Video talks about, jokes about or has visual imagery of any sex-related material.

(Swearing) - Video has foul language or curse words.


Helpful Articles

#1 Reason You're Not Getting More Views and Subs
Example of A Well-Written Request
Example of a Well-Written Review
Glossary of Terms
How To Ask For Criticism
How To Give Criticism

/r/youtubers

245,933 Subscribers

4

No content ID until AFTER I made video public.

I had the video private for a long time, no copyright issues, than after going public I got the content ID. However, I did forget to put epidemicsound.com in my description at first. Does this mean the song creator manually content ID'd me once they saw I didn't put credits in the description?

Also, I muted that portion of the video, so it's too late now, but is there any way to dispute the claim and also temporarily mute the song so that I don't miss out on revenue while waiting for the dispute next time?

4 Comments
2024/04/12
20:15 UTC

11

What’s a good camera to use???

I’m buying some new stuff to use for my set up, I’m planning on buying another monitor, a ring light and a new camera but I don’t know what a good camera to use could be, does anyone here know what could be a good and cheap-ish camera I can use? I already got a pretty decent camera but a new one could work good, or should I stick to my current camera? Also is a ring light good or should I get something else?

22 Comments
2024/04/12
02:52 UTC

6

Working on 1st YouTube Video on Gaming. Research is addicting. I love it….just want to get some feedback on what I am doing and the way I am doing things.

I don’t really know how to explain it all in words….but I went from never doing research for a video to actually being obsessed with it and I love it. Today was the first day I actually started to look up info. The topic is regarding the Xbox Series S and kinda what the plans were initially, etc.

Anyways, it would be a really long post I was wondering if maybe someone or maybe even a couple people wouldn’t mind jumping into a chat on discord or anything really. Even if it’s just text. Or even if it’s me talking and you guys respond with text. Just wondering if maybe I can explain what I am doing and maybe someone can tell me if I have the right idea. I think I do, but not quite sure. I don’t care who helps me out or whatever, but I would like someone who is familiar with doing research for video. It doesn’t have to be gaming related but just anyone who understands this whole process. I am realizing that even if I stick to the facts it’s gonna be a long video…I was trying to do something really short for my first video but there is a lot of info and I like it…it’s just a crazy process. Anyways, let me know if maybe you wouldn’t mind helping out a newbie please.

27 Comments
2024/04/09
03:21 UTC

6

How to avoid reverb on footage?

Hey there, I have a small channel. And I'm trying to improve audio quality, which is always the biggest challenge when making videos.

My phone camera is great, it can give me really really good video quality but while audio is ok. I always get a lot of reverb on my voice.

I can't afford to build a perfect accoustics studio, so I'm trying to find solutions other than buying a microphone that'll cost me two months worth of my salary, or just covering everything with foam pannels.

My recording studio is basically my workshop. It has a rug on the floor, tons of stuff on two walls and on the background, from tools, to electronics, lights, books.

The other two walls are kind of barren, with the flat surface of a wardrobe, and a flat wall.

I don't want to just cover them in bullshit, like hanging a rug on the wall, because I'd have to buy a rug, and I'd be wasting space that I might want to use later. just to stop reverb, so I'm feeling kind of out of options.

I could just plug a lavelier mic on the phone, since it would probably not catch as much sound, but I reeeeally can't find one that just works and is affordable. it's either something for television, or ali express waste of plastic.

17 Comments
2024/04/08
03:51 UTC

10

Question about disclosing altered content

I just read YouTube's policy regarding the disclosure of altered content. I didn't think much of it because I don't use AI to manipulate my videos in any way, but after reading it, I'm not so sure anymore.

Sometimes I use a green screen to place myself somewhere. I placed myself on stage during a big event and pretended to have a speech. We shot a whole video where we were on stage and practically filmed a game show. In the first example I did get several questions if I was really on that event. I showed the original clip, where I didn't key out the screen at the very end of the video which looked pretty funny.

Do videos like these need a disclosure for altered content? I don't want people to click off thinking that they're watching AI while this is not the case. Where's the line where "movie magic" ends and AI/altered content begins? Are sketches with a backdrop seen as altered content, like Ryan George is doing for instance? I've done similar things to prove a point or just have some fun.

Maybe the first example, where I put myself in that event, it can be seen as altered content. If you watch it without paying too much attention, it's pretty believable. While a sketch with backdrop is obviously not real.

I'm wondering if someone has some insight on this. The YouTube support puts me in a circle. This is the link to YouTube's policy: https://support.google.com/youtube/answer/14328491

tl;dr: Is green screen footage altered content and do you need to disclose it?

12 Comments
2024/04/02
13:05 UTC

2

“Streaming Question” Sony ZV-1/Streamyard Specific

Hey everyone. I have a Sony ZV-1 that I’m trying to run as a webcam through streamyard. I know this is a very specific situation and so I’m trying to see if ANYONE out there is doing the same thing. When I plug it in via USB, the picture looks fine but the there is a slight delay. Which, then is making my video and audio out of sync. On OBS I know you can delay the audio but I’m having to use Streamyard. I’m holding off my first live stream until I can figure out how to run things smoothly.

Troubleshooting - my internet connection is great. Running an Ethernet straight in with AT&T fiber and it’s not an internet speed issue

I’ve tried Google chrome and Firefox private browser windows, as that’s what someone else suggested.

I have no idea what I’m doing wrong here and idk if this is a normal occurrence that people generally know how to deal with but I’ve been unable to find anything on YouTube or Google regarding this problem. I’m awaiting an HDMI capture card in the mail to plug things in that way and see if it helps at all.

Any thoughts or information would be MUCH APPRECIATED - Send help haha

3 Comments
2024/03/31
17:22 UTC

55

Viral video died

I’m not sure what happened but the whole you’re just one video away happened to me. I have a small fishing channel and recently I had a long form video go massively viral for me and got 400k views then completely died maybe a couple hundred views over 4 days. I had pretty good analytics on it 12% ctr 46% retention gained over 700 subs. Had good engagement 5k likes and just shy of 1k comments. Ad revenue for 6 days was over $1,000 and it all stopped. Not to mention all my other videos on my page stopped getting views as well. I’m wondering if someone reported it? Has anyone ever had something happen? The video is me being harassed by someone for fishing so I think they may have reported it since they looked like an asshole in the video.

35 Comments
2024/03/31
16:59 UTC

8

Combining or Splitting up your channel

I have seen a few of these post and most recommend to split the channels…..what would you if the topic is the same? Like I have random streams on my YouTube channel….manly from Restream (most effort put towards Twitch) but I want to make videos on gaming topics.

Maybe split them up in playlists? I guess the only issues if someone comes to the channel and doesn’t sort by playlist, then it’s gonna be a mix of streams and regular YouTube videos. Think I just answered my own question. What do you guys think.

11 Comments
2024/03/30
17:14 UTC

2

Widescreen Suggestions?

Now I record on a 3440x1440 widescreen monitor.

I’ve had this thing well before I started content creation, the problem I am having is when I upload to YouTube as you will see in my video and the link below there are these annoying black bars on the edges.

Now I know what you’re thinking why don’t you upload in your native resolution? Well then I can’t put end screens on my videos, and with my channel seeing some success.

Having my videos lead to each other can lead to more watch time and YouTube pushing my content more.

I’ve tried everything and I’m stuck on what resolution I should be uploading until I get a regular monitor.

5 Comments
2024/03/29
09:17 UTC

2

Help!! Specs of your editing PC

What PC/Laptop are you guys using to edit videos? What are the specs? Are you guys using windows or MAC OS computers? I currently have a MacBook Pro with i9 and 64 RB Ram. I think it’s more than enough to edit videos but I also know the MB Pro is 5 years old and just wondering if upgrading would be a smart move. I am just curious as to what you guys are using. I am gonna be using ScreenFlow with the hope that I eventually get comfortable and use Final Cut or Premier.

I am on vacation from work for a couple weeks and would love to get some insight. Thanks again.

23 Comments
2024/03/29
00:22 UTC

6

Where Can i Go to Meet Other Creators thats Not in the West Coast

Ive been rlly tryna find ways to make connect w/ others in this industry beyond just forums, so ive decided to look into going to creator conventions i.e vidcon,twitchcon ect....the only problem ive had is they r all west coast it would littarly take me the cost of one ticket just to make it there its actually suprising to me that theres none rlly held in the east coast espectially w newyork what should i do to meet other creators?

8 Comments
2024/03/27
16:15 UTC

9

Quality vs quantity (how to get seen if you're a slow uploader)?

I recently created a BeamNG.drive channel and informed my followers of it when I released the first video on it. I already have a gaming channel with 20 subs and the main channel with a non-English audience and 300 subs.

The crazy thing is that despite having viewers who've given likes to my earlier BeamNG videos, the new channel has got no subs or likes in its first week. All this despite providing links and everything in my Discord server and the gaming channel with 20 subs. I even made a video that explains it all with an AI voice (‘cause my own English sucks), yet there's nothing going on.

So there's only one thing left to do, I think: building a whole new audience from scratch. Which includes the catch-22 phase when you have to promote your thing like no tomorrow despite having little to no places that allow self-promotion. Then you have to be involved in the community as if you had the time after making the content and paying your bills.

So it's never enough that you know what you're doing. Apparently, YouTube can just hide your new channel from your viewers so that you have to jump through hoops to get the validation that you deserve. Oh sure, there're channels that definitely deserve more of it, but also a lot of massively liked crash compilations and clips that anyone can do.

So does it ultimately boil down to quantity over quality? If I'm correct, YouTube actually encourages a high upload rate. So instead of doing videos with a bit of thought (like having a race up to the Pikes Peak on gravel), I have to pump out mediocre crash shorts in order to have any hopes of an audience? And when this new audience finds out that I'm more into multiple camera angles, good audio mixing, editing and things beyond just crashes, those people just unsub? Ugh.

If there's any way to “win” in this ridiculous situation, I'd like to know. Maybe it's the “community” thing that I always find so awkward? I don't have the energy if I want to create, but I also won't have an audience if I don't hang around in forums? Aargh!

38 Comments
2024/03/23
10:39 UTC

7

Reading stories as videos

Hi all. I am a writer and I tried reading a story as a video. I have an idea about footage but I am not sure how to go about it. When it comes to stories is it better to keep visualizations clean? I know places like /rslash sort of do that. But these prices are a little more emotive so I am a little unsure of how to visually approach it and thought about brainstorming off some like minded people.

The theme I am approaching is the idea of parasocial relationships between a member of an illegal hacktivist group and a normal cafe worker that is part of his everyday life via an online conversation. The reason I am approaching it this way is because I genuinely want to approach the risks of these parasocial relationships online. As I am not here to advertise this novel I am writing I am not going to dwelve further. But I thought I would give you some context as to what I am thinking.

I wrote my own music and make my own stories. I can also paint. I feel like I could do something really cool. I just wanted advice on how to approach this.

I was just wondering if you guys feel it's worth including footage? Should I use royalty free imagery? Should I leave it clean? Should I have the writing on the screen? What are your thoughts?

5 Comments
2024/03/19
23:03 UTC

69

Redditors, what are your go-to software tools for content creation?

As content creators, we're always on the hunt for the best tools and apps to streamline our workflow. Whether it's writing, graphic design, video editing, or something else, what software have you found most helpful for your content creation process?
Some examples could include text editors, design platforms, video/audio editing suites, scheduling/publishing tools, SEO/analytics software, and more.
What specific tools do you use and recommend to fellow content creators on Reddit? How have they improved your productivity and the quality of your content?
Are there software tools you wish existed that would make your job easier?

130 Comments
2024/03/17
22:28 UTC

3

Question about making interactive content

Hello.

I am working on a project. Basically it's an arg styled thing. I am trying to make 3 channels be intertwined and wanted to seek some advice on potentially collabing with some voice actors. I am poor so I am not expecting too much. But I was thinking something like 1 sentence or even statements.

Are there any places where people can find free voice actors?

:)

7 Comments
2024/03/17
22:27 UTC

7

System Wide Glitch?

I have multiple channels. For now, my main is fine, but when I try to upload to a secondary channel I get a glitch. It says 'something went wrong' and then at the bottom of the upload screen says my channel status doesn't support uploads. I don't have a channel strike. On mobile the system is fine but on desktop its glitch-city. Anyone else dealing with this?

Hopefully its a coincidence, but Meta is having a huge system wide crash at the moment too.

5 Comments
2024/03/05
16:03 UTC

9

Should I make a previously public video public again or do a new one?

Short story, I posted a video, but noticed some unusual stuff happening - despite approving ads youtube wasn't placing them, it kept saying the video was fully processed (4K) and then a minute later would go back to processing. Also views absolutely weren't there.. the stats showed very little uptake from susbcribers even compared to my worst videos.

After 30 min of this I decided to unlist. I was a bit rushed and made it public right after processing initially showed complete - usually I upload the night before release to let YouTube do its thing with processing but not this time as I was behing schedule.

My question is.. am I better to just re-upload the video again and release it after giving more time? Or would I be better to just make the unlisted video public again? My experience with YouTube stats is if the video doesn't do well with subscribers in the first 30 min the algorithm just drops it. It'd certainly possible it just sucked, but I'd hate to see it perform badly because YT's processing was glitching on it.

17 Comments
2024/03/04
03:33 UTC

25

One Channel (mixed content) vs Separated Channels - What's the RIGHT choice?

I've been pondering this question for some time, delving into research, scouring articles and forums, watching videos, and more, yet I can't seem to find a definitive answer.

While I understand that's likely because there isn't one (it heavily depends on factors such as the niche(s) you're targeting, the diversity of your content, even the behavior of YouTube's algorithm and how it evolves over time, among many others), I'd appreciate some "up-to-date" insights.

The big question is: If I produce different types of content, should I consolidate them into a single channel or split them into different ones?

Single Channel:
+ Concentrates all efforts in one place, channel growth is centralized.
- Viewers interested in Content Type A may not be interested in Content Types B and C, potentially affecting your CTR and signaling the algorithm negatively.

Separated Channels:
+ Niche specialization ensures that viewers who enjoy one video are likely to be interested in others, sending positive signals to the algorithm and aiding CTR.
- Efforts, time, subscribers, views, and revenue are divided across channels.
So... what are your opinions or experiences on this matter? Do you manage a single channel or multiple ones? Are there any factors I'm overlooking?

(For the record, in my specific case:
I have an engineering/music production channel that recently hit 5k subs. Now I want to start releasing my own songs and would like to leverage the following I already have on my channel to get my songs some exposure.
But at the same time, I'm afraid I'll be hurting my current channel by releasing them there, and also think it's gonna be a mess to have those 2 kinds of content mixed together. I was almost sold on the idea of separated channels when... I came across the "Virtual Riot" channel, and he uploads everything there, from his album releases to music production stream/tutorials and such.... but he's Virtual Riot and I'm not 😅)

34 Comments
2024/02/29
07:27 UTC

8

Question relating to clips of episodes

So my channel is mostly comprised of a series, several reviews of games within one episode (based on the month the games came out, so basically like games of January 1991 kind of thing), these episodes take a while to make, but I am able to complete each segment individually before the whole is completed.

My question is if I release the individual segments, will this hurt my channel when the whole episode is finished?

I have additional material within the whole episode between the reviews, and other segments that don't lend themselves to individual videos, but the reviews themselves can stand alone as individual videos.

Should I release the reviews individually as shorter videos so I always have content? I fear people will click off my longer videos if they already saw the segments.

10 Comments
2024/02/27
21:43 UTC

11

Moral dilemma: setting up channel's community guidelines for edgy videos

We have a moral dilemma.

Context: we have released a few controversial videos which have flooded our comments section with all sorts of edgy conversations. We want to encourage people to be more respectful and civil in comments, but these are the types of comments that are also making the algorithm push the video more (since people feel strongly about the topic and engage a lot more).

Has anybody ever set up "Channel Guidelines" for their own channel? (in Settings -> Community) Curious about how it's been working for you and what impact it has had on your overall comment section.

Our moral dilemma is:

introduce guidelines to make the comments section more civil and respectful -> potentially reduce comments and reduce virality,
OR

keep comments as is and just periodically clean it up

QUESTION: Has anybody turned on comments guidelines on? How did it affect your comments section?

8 Comments
2024/02/26
18:35 UTC

17

Post and Comment thresholds have been updated

The new AutoModerator rules for participation in the subreddit have proven very successful. We have been making spot checks of the posts and comments that are being removed automatically and as expected, >90% of them are rule-breaking, low-effort, spam or scam posts that would not have contributed to the high quality content that we strive to maintain in the subreddit.

As of today, 26 February, we have dramatically adjusted the thresholds for posting and commenting in the subreddit. This will allow more posts and comments from younger accounts with lower karma. The TL;DR of how the requirements work:

To comment on the subreddit:

  • You must meet a minimum account age - new accounts will not be permitted to comment
  • You must meet a minimum comment karma elsewhere on Reddit - This rule is intended to weed out people who are "New to Reddit" and do not understand that this is not Facebook, Twitter ^(It Will Never Be X), Instagram, or TikTok.
  • You must maintain positive comment karma in r/YouTubers - if your comments are being downvoted, your commenting privileges disappear and will not be reinstated.

To post on the subreddit:

  • You must meet the above requirements plus:
  • The minimum account age is higher
  • You must have a minimum comment karma in r/YouTubers - This means that you must participate in the subreddit before you can make a post. This rule is intended to get users familiar with the type of content we expect here, the specific rules on particular types of posts, how the subreddit works, and will hopefully prevent low-quality posts.
  • You must meet a minimum post karma elsewhere on Reddit - Your first post should not (can not) be in r/YouTubers. Like the comment rule above, this rule is intended to ensure that people are familiar with how Reddit works.

If you have multiple posts or comments that are highly downvoted or are removed for breaking r/YouTubers rules, your post or comment privileges will be automatically revoked and you may be banned from r/YouTubers entirely. Use of "Free Karma" subreddits or obvious attempts to gain empty karma for the purpose of participating here will result in an immediate ban, and your account will be reported to Reddit for breaking Reddit's sitewide "karma manipulation" rule.

As always, the specific karma and age thresholds will not be published and may be changed at any time to shape the quality of posts and comments that are being made in the subreddit. We appreciate your patience as we navigate the stupid changes Reddit is making to the website while they chase their IPO instead of making the site better.

1 Comment
2024/02/26
15:32 UTC

53

How can I completely demonetize my channel so that no ads are shown on it?

My channel is approaching 240k subs, and while I never monetized it nor ever shown any sponsor messages, YT still shows ads on it (I checked on a browser with no adblock). I want to make my channel completely non-profit, and that includes YT as well. Idea is that users who don't yet use adblocker for whatever reason can enjoy the content without waiting or interruptions.

I heard that if a video has any sensitive/adult/highly controversial/political content, it is automatically demonetized and no ads are shown, something about advertisers not wanting to be associated with such material. But I can't find any definitive info on it.

As a last resort, I would be willing to add a short token fragment at the end of every video with some profanity or something (with a verbal warning to my viewers to skip it) to have it demonetized automatically, but I'm hoping there is a better way. Ideally I want a solution that doesn't ruin the experience for my viewers in any way, yet still prevents YT from showing ads and making any profit from my videos.

What is the best way to achieve this?

74 Comments
2024/02/24
20:03 UTC

9

Best video editor for Text to Speech

So I have a finance and budgeting blog with hundreds of articles, dating back to Nov 2010.

I would like to start posting some of them to Youtube. Basically, want to copy and paste the full article and have it converted to audio, and then add some stock video and images to the timeline.

In your opinion, what is the best editor to do this? So far, I find that Microsoft Clipchamp is good enough, but didn't want to buy their paid version yet in case there are better ones out there.

Appreciate any advise

24 Comments
2024/02/24
03:58 UTC

8

Able To Drink/Smoke On Live Stream?

I often see larger streamers doing "Drunk Streams" i.e JSlattt doing drunk driving streams as well as Ludwig and others. I know this is allowed on Twitch and Kick but I'm wondering if you would be able to do the same on a YouTube live stream or if they are stricter on these things? Anyone have any info on this?

EDIT: I am of age and weed is legal where im from not sure if that would matter to youtube tho

10 Comments
2024/02/23
18:53 UTC

41

Demonetized due to reused content... and then I successfully appealed.

Hi, if you find my English awkward, you're right.

Let me first explain my situation. I have multiple channels with subscriber counts ranging from 10,000 to 300,000. I've been receiving "Demonetized due to reused content" on these channels, and my appeals have been consistently unsuccessful. They scrutinize the content of the appealed videos for various reasons.

The channel I successfully appealed has 150,000 subscribers and primarily produces gaming videos. The content involves collaboration with creators from the Chinese Bilibili platform. We create videos that they upload to Bilibili, and I then upload them to YouTube. I checked with YouTube support, and they assured me that this isn't considered duplication, so I proceeded confidently.

The issue arises because I don't treat YouTube as a profession. When my partners upload videos to Bilibili, they quickly get plagiarized and reposted on YouTube by others. Since I don't upload videos to YouTube simultaneously, I end up being accused of misusing someone else's content when I upload mine, leading to "Demonetized due to reused content."

The crucial point is, having faced such penalties on many channels, I've become cautious. Before each upload in the past month, I thoroughly check for any unauthorized use of our videos. If found, I issue copyright strikes; if not, I proceed with the upload.

However, my 150,000-subscriber channel received the "Demonetized due to reused content" for the second time yesterday. I started creating an appeal video, but with no expectations, given my previous six or seven failed attempts.

This time, I simply showcased the software I use for video production like Audacity, PR, AE, arctime, Photoshop, etc. I didn't record my face, only my voice. In the first three minutes, I demonstrated my skills, and in the remaining two minutes, I narrated my initial situation, emphasizing that others consistently beat me to uploading the videos on YouTube. I also attached authorization letters from my Bilibili collaborators, allowing me to reproduce and repost the videos globally.

After 24 hours, my appeal was successful.

Based on this story, I strongly suspect that YouTube's claim of using an automated system to detect reused content may not be entirely accurate. To me, "reused content" seems like an excuse. I believe they might use such reasons to filter out some small to medium-sized YouTube channels.

Because advertisers prefer the "premium content" brought by large channels, reaching a broader audience, the ones truly managing YouTube are not YouTube itself or Google, but these advertisers.

This is likely something most creators will encounter. If your appeal video doesn't meet their satisfaction, you lose monetization privileges. Even if you give up the appeal and reapply for YouTube partnership after 90 days, you may still face "Demonetized due to reused content" or other reasons after some time. It becomes an endless cycle. So, when you're banned from monetization, you might not actually be in the wrong.

Update: On March 13, 2024, one of my channels produced a video in the same manner. After submitting it to them, profitability was successfully restored.

40 Comments
2024/01/25
04:04 UTC

25

Recording Date & Location - Location & Date when recorded, or relevant to the subject matter?

I post missing person and true crime videos based on recent articles of recent crimes / missing persons.

On the Recording Date & Location section, i've been selecting todays date - but the crime would not necessarily have occured on todays date, could have happened recently or perhaps years ago.

I've also not been selecting my address but the address (city) of where the crime occurred or where the missing person is missing from etc.

This means that when I post multiple videos (shorts / longs) on the same day, as is frequently the case, they'll have widely varied locations mentioned.

Is this the right approach? Is there the potential that this causes issues, that youtube feels i'm not using that section correctly and might punish me for it?

Where possible I try to have a hashtag of the location in the video title, and in keyword tags

10 Comments
2024/01/20
04:38 UTC

0

Sub for Sub?

hi im looking to make my youtube subscriber count better and i want to help you too put your channel in the comments and i'll subscribe to you if you subscribe to me i'll dm you my channel link when you comment please thank you !!!

66 Comments
2024/01/18
04:47 UTC

91

$4,000,000 of Secured Sponsorships in 2023, What We Learned, and What You Should do For 2024

This post is long, so look at the big bolded titles and read the sections you find relevant to yourself. it is also originally written for the /r/partneredyotube community so if you see references to it, that is what it means.

I wrote a post last year, predicting what 2023 would be like for brand deals, and now in 2024, I want to give a retrospective look on if I was right, where I was wrong, and to answer some questions I got from the Partnered YouTube discord, where they wanted clarification. Feel free to ask questions here as well. Last years post here on /r/youtubers: https://www.reddit.com/r/youtubers/comments/102s2tn/i\_secured\_over\_1000000\_in\_brand\_deals\_for\_2022/

Background: I have 4 years of Influencer marketing under my belt. I started with 2 creators, one who covered Airplanes, and another who covered cosmetic procedures. That grew to almost $150k in deals the first year in 2020, $700k in 2021, $1,000,000 in 2022, and now that I have employees and a business partner, nearly $4,000,000 this year in closed deals.

Did my statements hold true through all of 2023?

Influencer Ad spend is down about 50% from last year

- Yes, most of the brands we worked with were spending significantly less over the year, usually this meant switching from monthly campaigns to once per quarter and more well thought out.

  1. Conversions on paid products and services are down between 50 to 70%.

- The year started off with low conversions, but it seems that conversions returned to a healthy amount by mid year and during the holidays, but this could be in part because brands were being more careful about creator selections so there is a bias due to the creators with sponsorships generally being higher quality on average than previous years when money was being spent without care.

  1. Channels with on camera personality(s) tend to have 3 to 4 times better conversions than channels without one.

- This held true, the on-camera creators still converted significantly better than most channels and thus received more renewals. They also received more initial offers as well.

  1. Channels in high value niches are still in high demand: DIY, Educational / Tutorial, Entrepreneurial, Business, and then surprisingly Gaming is fairly unscathed.

- Yes, the high demand niches stayed high demand, and gaming was doing fairly well until q4 when it slowed a lot. Most other general channels were still down a little from previous years.

  1. Niches with a consumer focus are actually seeing a lot less attention than they used to since the recession and people spending less frivolously: Rich lifestyle, beauty, fashion.

- This is still true, the channels I had DMing me about how their brand deals were drying up, were mostly your typical lifestyle creators who flaunt their wealth. In 2023 during a recession it wasn't a good look to many brands, and they chose not to associate with it, and instead chose more humble creators.

  1. Creators who create ads that are outside of the box, are being picked for sponsorships at much higher rates.

- The creators who went beyond the talking points and created fun skits, or integrated the brand ad read into the content so it felt natural and smooth, were the highest converting, and most well received creators by brand partners, and sometimes got renewals even if they did not exactly meet the goals and would have otherwise been rejected for renewal offers had they done a generic ad read.

  1. Many brands are refusing to sponsor anyone asking over $10,000 and would rather go for multiple smaller creators than just 1 or 2 larger creators for a campaign. so be mindful that you may be passed up for being too big in some cases.

- We saw this a lot with brands during 2023 that $10k was the cap for a first time brand deal. The focus was to instead get more creators at $2k to $5k price point. However, there were some brands that stopped sponsoring small creators and only wanted to partner with creators that had 1m views or more ($18k+). So it was either one or the other extreme by the end of the year. The middle sized creators were the ones that ended up having the most pushback from brands on pricing.

8 .Roblox, Minecraft, and other child related content is simply blacklisted by most brands. They just have seen terrible returns and refuse to touch the niches. Very few sponsors will bend this rule anymore.

- This got even more solidified, it was a bad year to be a Minecraft youtuber and Roblox youtuber, this is also compounded with the fact that those communities spawn pedophiles every week.

Would I still stand by the advice I gave in the 2023 post?

  1. Be more flexible and understanding of budgets going into this year, since many companies are running lean and do not have the kinds of budgets they had the last couple years. 2021 CPMs of $30 to $40 were average. now $20 to $25 CPM is more average with many brands now even around $15 CPM. Instead of turning them down, try to instead just offer less. for example (45 seconds instead of 60-90, or have the ad be later in the video instead of the first third of the video, remove any usage rights, remove exclusivities, remove any view guarantees)

- Yes, I still think that going now into 2024, creators should be flexible on pricing, and also willing to bend the deliverables to fit whatever the brands can afford. Finding middle ground shows a lot of maturity from a creator and makes the job of the brand rep easier. They are more likely to come back and want to work with such creators.

  1. Offer a lot of other types of services to fit all budgets such as: Shorts, IG posts, TikToks, Twitter Posts, Community posts, a newsletter. if you do not have these, build them, diversity in your reach as a creator is key for building your brand, not just sponsors.

- We did see quite a bit more requests for creators with a diverse audience across multiple socials. It is a sign that a creator has an actual loyal audience that wants to connect with them across the internet. Brands are also trying more often to pair a social post with an integration as a combo deal.

  1. If possible, GET ON CAMERA.

- 100% if you do one change as a channel that is not on camera, GET ON CAMERA. It is a game changer. Creators that are on camera, just simply get way more offers in their emails, and they convert better for brands, and make more money from sponsors over the year.

  1. Make sure your channel about the page is well written and thoroughly explains what your channel is about and who it is for. Sponsors and agencies use tools that search YouTube for keywords to find channels for campaigns.

- Still stands true, agencies, media buyers, and brands are all using scraping tools, so making sure your about page is searchable is important. And making sure your contact info is highly visible and at the top.

  1. Find an agency or multiple agencies that work in your niche and inquire about joining their lists they send to sponsors. I would recommend only to pick agencies that will represent you non-exclusively and do not partner with any agency that takes more than the standard 15 to 20%

- I still agree with this, especially since this year we saw a lot of agencies that shut down, went bankrupt, and did not pay out their creators. If you were exclusively with one agency, that meant all your eggs were in one basket. If you worked with a variety, it meant that maybe you were out only one deal for a while until bankruptcy gets finalized.

  1. See what brands are sponsoring other channels in your niche in the last 30 days, and Write a short to the point email about your interest to work with them to promote their product or service, and make sure to select a specific product and tell them how you would incorporate it into a video, and the idea of the video, and the budget that will make it possible. The crazier and more out of the box the idea, the more likely you will get approved. Make sure to mention some other creators similar to you IF AND ONLY if you see they have sponsored multiple videos of that creator.

- This still works. Nothing else to add here. Haha.

  1. Join the FREE Discord group for this subreddit, it is linked in the pinned post of the sub and also in the top bar of the subreddit. as long as you are monetized, we will approve you in the group and you can check out the #sponsors channel for feedback on your emails, pitches, offers, etc.

- If you are monetized, and you’re wanting to learn about everything relating to doing youtube as a job, there is 0 reason you should not be in the partnered youtube discord group.

  1. For extremely niche channels, try to average at least 5k views per video. (example: 3d printing channel getting sponsored by a 3d printer company) for any other sponsor that is not exactly your niche, 50k views per video is almost the bare minimum in most cases. 100k views per video is ideal, under 500k views per video is also ideal.

- The reason I say 50k views average is because then it is worth your time to do the integration. I see too many idiots taking $50 to do a few hours extra work and a month of negotiations with a brand. This is stupid. At 50k views you’re at least getting around $1k and if they never work with you again due to conversion rates, then at least you burned the bridge with them for a decent sum. You may not be able to work with a failed partnership again for 3 or 4 more years down the road when they decide to maybe try again. Just focus on growing first before you obsess over brand deals.

Some questions from the community Discord that they wanted addressed:

Q: Honestly curious about how you cinch the deal when it comes to long-term deals. convincing brands that 20 integrations will have a much higher ROI than just two integrations can be a challenge.

A: When you have done a few deals with a brand that has converted well, offer them a year long package that includes some extras such as short bonus mentions, some community posts, a spot in your banner, a link in every video description, etc, as well as offering them a bulk discount rate to sponsor you every month. Basically make them the equivalent of a sponsor on a nascar racecar. You want to offer them to be partnered with you, in a way that is visible to your community and understood by your fans as a partnership beyond a single sponsor slot. Some creators may even opt to announce the long term partnership in a video.

Q: As a smaller channel with varying views between videos I have been curious what sort of "baseline views" ie 50k per video. similarly curious how large your channel has to be before sponsors are interested.

A: Sponsors may be interested at any view count, but most larger brands wont start appearing until about 30k average views. I personally would not take deals until at least 50k avg views, except in some cases where there is a really good offer.

Q:"Should I try to get brand deals myself, or should I hire an agency?"

A: You should do both.

Q: Expand on the Point 2 (diversify your reach) & 3 (Get on Camera).what's the value that creates for the brand / channels / how do they factor into brand deals.

A: The value is the creator is showing how loyal their audience is to follow them everywhere, and it means these creators usually convert better. As for being on camera, it is basically a cheat to getting a loyal audience faster.

Q: You gave some basic view thresholds. Does that mean one should take down underperforming publishes.

A: No, it means if you want to run your channel as a business, you should stop making videos that get low views and focus on the topics that drive views, if you are doing it all for funsies, then a lot of this info is quite irrelevant.

Q: Point 6, Creators who create ads that are outside of the box, are being picked for sponsorships at much higher rates. Can you give a few examples of things that are outside of the box as well as how to negotiate a situation where you can do something that is outside the box? (most mails I have gotten for example want to force an X-second integration)

A: There is not much to say. It just means coming up with an idea that does not follow the given talking points and script to a T. Brands make those because most creators are lazy as hell and do the bare minimum. If they did not have talking points, their ad reads would be even worse and explain nothing. So take the most important points and turn it into a fun experience, and join it with the content in a way that it cannot be skipped, but also that your fans are thanking you for creating an ad that is more entertaining or valuable than the video itself.

----------------

How to Prepare for Brand Deals / Sponsorships in 2024, and some notable things that happened in 2023.

I do plan to write plenty more guides relating to making more money as a creator, but also guides relating to sponsors, getting more offers, negotiations, improving your channel, diversifying your brand, etc. So make sure to follow my account to get notified of those guides. or join the discord.

2023 we saw something interesting. advertising was not crazy during November and December like past years, in fact, ad spend was down for the holidays from previous years, and instead brands are choosing to allocate the money toward stronger campaigns though the year. This is going to continue in 2024. Brands are going to continue to focus on higher quality channels, with engaged audiences. (5%+). To stand out, I would create events that people in your niche share about so you become known. Do collabs with other creators, create events, be unique, and foster your community to engage with your content through likes, shares, comments, etc. It will help you be found tremendously.

A. 2023 was a year of famine for many agencies that were being predatory. back in 2020 until midway through 2022, you could get away with really high CPMs, companies had a lot of venture capital money funding them and they would spend like crazy. Creators did no know their worth, so a lot of terrible agencies would take 30 to 50% cuts. This of course lead to poor results on expensive campaigns, and these agencies ran out of brands willing to partner with them, and so many started stealing creator funds and going bankrupt this year because the owners could no longer sustain their baller lifestyle on the creators' and brand's dime.

B. The agencies that took fair cuts from 15 to 20%, were transparent, and helped their creators to improve and create better, high converting ad reads, are the ones who ended up getting a majority of the influencer campaigns. Brands valued being able to go to an agencies that were transparent, fast, reliable, had good rates, and performed well. And for those of you who are thinking I just mean my agency, I actually mean quite a few agencies that I know and speak with regularly. It is a small world and I have seen the agencies that are flourishing are the ones who hold good values and fair rates. Select the agencies you work with wisely and ask around for experiences of people in the agency. You can also choose to be solo and align with no particular agency. Being a free agent works well too if you have some ambition and drive to reach out yourself. I would say that typically, 70% of brand deals we secure are ones that we seek out ourselves as an agency reaching out on behalf of our creators. about 30% are from the email inbox, so outreach is key for anyone in this landscape.

C. Creators that switched to being on camera, saw easily a 3 to 4x increase in emails to their inbox for brand deals, as well as it being easier to get the rates they asked for. I saw this in over a dozen of the creators we work with that transitioned from being a faceless channel to being on camera. and I saw EVEN MORE brands tell us that they will only sponsor on camera talent from now on. So if you do remain faceless, just be aware that could be a major reason you get rejected for deals.

D. In 2024, If I were a creator, I would come in for my first time deals at a lower rate like $15cpm, and offer not just an integration, but also a community post or other social post for free. In return I would ask for them to reveal their conversions data, link clicks, sales, etc. I would use this to create case studies to share with my dream brands, but also to go back tot he brands I worked with for cheap and base my price for along term partnership based on the results. I will write a post about securing long term partnerships in the future and strategies around how and when to ask the right way.

E. Actually use the product your are promoting. straight up 80% of creators are not playing the game, or using the app, or trying the product they are promoting. The reps can tell and will blacklist you. it is so easy to tell when someone is just going off the script vs when they actually have had an experience with the product. If you are going to take a sponsorship, spend at least 1 hour with it, and then take the talking points as a guideline and form a sponsor that is personal, on brand for your channel, and feels like content, and is not a jarring switch from the content. You will see brands give you more freedom, the crazier and better your ideas are. (This advice does not apply to RAID shadow legends specifically, they hate creativity, so just follow the brief for them)Please, use the product. most creators that get brand nitpicking them on every detail are the creators who didn't bother even using the product so the reason they are getting nitpicked is because they are clearly saying things that they would not say if they had actually used the product and knew what they were talking about.F.

F. If you are wanting to partner with a brand, you don't always have to post on your channel. You can also offer to create ad reds for them to use as paid ads. Offer this as a cheaper alternative to a brand deal. So you create the clip just like you would an ad read, but give them rights for 6to 12 months to use it on Instagram, tiktok, facebook etc. or you can also offer to create content for their social media accounts. most brands do not know how to make content, so you can offer a monthly contract to make exclusive posts for their pages. if you are curious about this, look up "UGC"

G. IF you don't have a lot of sponsors: Offer low rates to entice sponsors, once you have a full schedule, then you can demand higher rates at a premium. if you have open slots, you might as well take a low paying sponsor over no sponsor, as long as you like the product. base your renewal contract off the performance results. If you cannot even secure any sponsors, then sign up for affiliate programs, and contact their affiliate teams, usually they will provide you free products and you will earn a commission. If an affiliate does well, then offer an enhanced package of videos and posts for flat fees to that brand. you can also take the valuable data from affiliates to make case studies of how well your viewers convert for brands. This can make it easy to approach a brand with cold hard data proving your worth, and makes securing a brand deal easy.

Feel free to leave questions below. I may periodically update this post and add more thoughts.

36 Comments
2024/01/17
03:18 UTC

13

Using audio tracks where you have a license for use

So last week I released a video with a timelapse section that I used an audio track on.

I have express permission from the artist to use this audio track. Unfortunately it matched copyright and blocked monetization. I disputed it, provided a copy of my license for use, and the claim was released today (almost a week later), and all is good now, but most of my videos get the majority of their views in the first week, so I've pretty much already lost out on all the revenue from the vid. It's monetized now, so at least I'll get the revenue from the views over time, but still not ideal.

I work with audio almost exclusively from a single artist. They are not popular. I guarantee you haven't heard of them, but their tracks still occasionally match.

Other than uploading a week early (or 30 days early, since copyright matches can take that long to resolve), is there anything I can do here to avoid this happening again?

13 Comments
2024/01/02
21:06 UTC

54

Sudden increase in bogus copyright claims

The last two days, I have seen THREE invalid copyright claims on two of my most recent videos. I only use royalty-free music from a verified and trusted source and know how the licensing works per their terms and conditions.

The first two claims were trying to “split revenue” from “HAAWK for a 3rd Party,” a scam group I’ve had to deal with in the past. They release the claims almost immediately after disputing every time I’ve ever seen them try this, as they don’t actually own the music they are pretending to own. Now, on the first video they tried to claim yesterday, there’s a “NEW” group (or possibly just the same people under a different name, I can’t be sure) “We are Era Music BV” doing a claim to try and take ALL revenue even though they also don’t own the piece of music they are claiming to own, so I’ve disputed that too.

Is anyone else seeing an uptick in this kind of behavior? Is there anything I can file with YouTube since I keep getting targeted with fraudulent copyright claims?

30 Comments
2023/12/24
13:33 UTC

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