I'm curious how many agents make their own listings compared to having an admin assistant that builds all of them. Would you use a service where you could type in the address, add pictures, snap your fingers and have the listing built?

It seems like for the US there are countless parcel data APIs out there. (corelogic, precisely, zillow, etc.)

I haven't been able to find anything like this that covers Canada. Looking to be able to query an address an return the year of construction, square footage, building footprint, ideally heating system/source, etc.

Any ideas?

What platform have you found the lowest cost per lead so far?

For me it used to be Google Ads. I'd maybe spend $1 a click, get 20 clicks and 2 leads. I got out of Google Ads for a while now jumping back in and it looks hard to get that low of a cost per lead.

I haven't tried TikTok yet. I briefly tried FB ads/Instagram ads but barely got anything (it was only for a few days and I don't think I optimized it correctly, but was discouraged when I saw about $300 spent and no leads).

I never really used the Google Display Network and might have to consider it.

Actually wait, I used to post on Craigslist back in the day for FREE and get loaded with leads. That was my best ROI!!!! But Craigslist has changed since then.

What is your lowest cost per lead / platform so far? (Buyer and seller leads)

Hey r/RealEstateTechnology! I wanted to start a discussion about online presence challenges for agents and share a solution I've been working on.

🤔 Question for the community: What tools are you currently using to showcase your listings and achievements online? What are your biggest frustrations?

While researching this problem, I found that many agents either:

• Rely solely on social media
• Struggle with complex website builders
• Pay expensive monthly subscriptions
• Lack a central place to showcase their work

I've built a simple solution called Realtorfolio dot com that focuses on quick portfolio creation. Would love to hear your thoughts on:

1. What essential features should a real estate portfolio have?
2. How do you currently manage your online presence?
3. What would make you switch from your current solution?

Demo available if anyone's interested in providing feedback.

(Solo dev here - genuinely looking to understand agent needs and create something valuable for the community)

Hi everyone,

I’ve been working on a project, a tool for creating high-quality, customizable room visuals to help real estate professionals showcase properties. Think virtual staging, decor changes, or helping buyers visualize renovations.

Is this important in the day-day business? Let me know if you want to try it. Cheers 👋

This may have been asked before but I can't really find what I'm looking for when I search past posts.

Basically, I'm a photographer and occasionally get asked for virtual staging of empty properties.

I have a guy in Vietnam who, up until now, has done this for me but the language barrier does prove troublesome and I think his standards have dropped over time.

So my question is, does anyone have any idea what software these guys use? Is there a go to app/program most use?

I'm not looking for AI and I'm not looking for a service that will do it for me. I'd like to give it a go myself choosing furniture styles and manipulating manually.

Thanks in advance for any help.

Anyone found any good conversion with doing TikTok / youtube short style vides? I've been doing it a bit and have not seen any real conversion. Curios if I should keep pushing or, if I should just hit the phones more?

What’s the best PPC ad service that’s not tied to a website or CRM? Is anyone using these separately vs. all-in-one?

Hi Real Estate enthusiasts! 👋

I’m a real estate developer, and over the years, I’ve relied heavily on Excel for managing different aspects of my business. Right now, I work with three main Excel sheets:

1. Cash Flow Overview: Tracks general cash flow across business.
2. Project-Specific Sheets: Dedicated Excel files for each individual project we build or renovate.
3. Total Overview: Provides a consolidated view of all projects combined.

The Problem

These sheets are not connected or uniform in style and layout. Managing them has become increasingly time-consuming and messy as my business has grown. It’s clear to me now that this isn’t sustainable, and I need a better solution.

What I’m Looking For

I’d love to hear your thoughts or experiences with:

• Existing software: Are there platforms out there that have worked well for you in real estate development or project management?
• All-in-one Excel templates: Have you come across any pre-designed templates that might work for this use case?
• Custom solutions: If you’re skilled in Excel, coding, or creating custom dashboards, I’m open to working with someone who can help combine everything into one seamless tool.

Ideal Outcome

I’m looking for something that:

• Streamlines my workflow and makes reporting easier.
• Provides clarity across cash flow, individual projects, and overall performance.
• Has a consistent design and is easy to update.

Thanks in advance for any advice, resources, or recommendations!

I’ve been using Lofty AI for a while, my experience was absolutely terrible - very buggy and idea is crazy good but founders are just lazy to make it complete. Do you agree? If anyone knows about Lofty Al, what's so good about it? I heard people saying good things, I heard people saying bad things. I heard people saying it's dying. What's so awesome about it?

I currently use Mojo but I am being told that Vulcan seven is so much better but it’s a lot more expensive. Can anyone tell me why it’s worth it?

Hey everyone, I’m exploring how technology plays a role in helping real estate agents build their personal brands and stand out online and in person. I know there are tons of tools out there for websites, social media, CRM, and graphic design, but I’m curious about what’s actually working in the real world.

For agents or anyone in the industry:

• What platforms or tools do you use to manage your online presence (e.g., Canva, Squarespace, Instagram)?
• Are there tools you wish existed that would make your branding easier or more consistent?
• How do you feel about the time/effort it takes to use these tools effectively?

I welcome your insights and would love to hear about your experiences.

Looking forward to learning from you all.

I'm working on the development of MetaVizta - a virtual tour app (Android only for now) to offer a cheaper alternative to Matterport and similar. Key benefits: all processing is done offline on the phone (no need to upload and process on the cloud), a fixed monthly subscription that doesn't increase with the number of active tours, only your phone is needed - no additional equipment. Here's a link if you want to give it a try: https://play.google.com/store/apps/details?id=com.swantaletech.metavizta . To be honest, this is a very early prototype, so only basic functionality is available at the moment, but I'm very eager to get the first feedback and start improving. Thanks a lot for any suggestions!

I have an interesting challenge I need help solving.

I'm looking to get up-to-date property tax assesment data here in Michigan.

It looks like a lot of counties/cities are using bsaonline.com. With BSA being the big dogs here, they lock down who can see what and how much of it someone can see. I've reached out to them for bulk data download but they have not responded.

I then thought about scraping the site. The only issue here is they expressly prohibit scraping and have a few measures in place to prevent it.

It's the most accurate information and they don't seem to have an API or expose data in batches.

Any ideas here? Am I sol? Is there something I'm missing?

I came across some resources that say tokenized real estate are the new REITs and the future of RE investments. I wanted to validate this, so would you, property owners and investors, be interested in using such?

I have to ramp up my lead system which mostly focuses on buyers.

I think its way harder to get seller leads. I've only mainly focused on buyer leads for years because it's a bit easier to get a good volume.

Does anyone have any luck with converting home valuation leads to listings?

If so, what kind of conversion rate are you typically seeing?

Hey what do yall think about targeting Zillow FSBO?

I recently started to hone mine in a little so I’m wondering if anyone actually gets business from it. Bonus points if you are willing to share how.

Sidenote, my website started ranking rediculously high in Google searches out of nowhere 2-3 weeks ago. Like above the big names. I didn’t do anything to cause it and I’m not complaining, but I’m curious as to what changed.

I would love to be able to use the KW site instead of paying for a new one since I already pay them so much money.

Hello folks. I am looking for a reliable way to collect property assessment data at the county level. I understand that this information is publicly available, but I need a solution that does not involve direct third-party integration (too costly). Any suggestions would be greatly appreciated.

Researching for a new technology: which parts of your process have been most nerve-wracking? Did you use an agent? Did your agent help you at those points in your journey, and how? Did anything go wrong?

The FARE act was passed yesterday in NYC by the City Council. They voted to ban broker fees from renters. This means landlords will have to pay a broker fee to their renter's agent.

What technology or business model can be utilized to start marketing units on behalf of landlords without them covering the hefty brokerage fees?

While platforms like realtymogul and fundrise very conveniently bring crowdfunding to the options table For traditional investors, whats missing? As technologists and/or enthusiasts in real estate, what are certain things that you think are missing and can be added? Perhaps more transparency and security, more options for non-accredited investors in higher yield potential projects, etc.

I'm working on a PropTech solution that leverages AI to assist real estate marketing and sales teams. The product aims to streamline operations, enhance customer engagement, and ultimately boost lead conversion rates. Our primary target customers are senior leaders and decision-makers in the real estate industry, including CEOs, CMOs, and heads of marketing.

I'm looking for proven strategies or creative approaches to reach and sell to this audience. Specifically, I’d love to hear about:

1. Best outreach channels to reach high-level decision-makers in real estate.
2. Effective messaging that resonates with busy executives and highlights the value of adopting AI in their workflows.
3. Challenges you’ve faced when selling AI tools and how you overcame them.
4. Success stories of PropTech sales that demonstrate effective strategies.

Any insights from those experienced in PropTech, AI sales, or selling to senior real estate professionals would be super helpful!

Hey everyone,

I’ve been working in real estate for 12 years now, and for most of that time, I relied on traditional marketing methods think flyers, cold calls, and direct mail campaigns. But over the last few years, I’ve been transitioning into digital marketing, and I have to say, it’s been quite the shift. There’s a lot to learn, but it’s exciting to see how much more effective digital tools can be for reaching the right clients.

One of the tools I’ve been using lately is Warpleads. They offer an unlimited export feature that helps me pull in leads for property buyers and investors. It’s really helped me in terms of lead generation.

I also started using Instantly leads alongside Warpleads. It helps me find niche leads, specifically people who are looking for investment properties or luxury homes. The quality of the leads has improved significantly, and I’ve seen better engagement with the specific services I offer. But here's where I’m still trying to figure things out:

How do you all use data and analytics to improve your marketing efforts? I track open rates and click-throughs, but I feel like I could be using this data better to optimize my emails and find even more targeted prospects. I’m especially curious about how people in the real estate space are leveraging AI or more advanced data analysis.

Would love to hear how you’ve been using tech and data to fine-tune your real estate marketing strategy. Any tips or tools you’ve found helpful?

Looking forward to your thoughts!

I use different real estate sites to download data sets of properties for sale (as .csv / .xls).

From this set, I add custom columns (similar to a CRM), like notes of asking price, date contacted, text notes, (hot/warm/cold) site, etc.

I'm able to import this list to mapping software, Earth Pro, Google Maps, etc. but it's a static data set & doesn't allow for filtering by any of the fields...

To this end, does anyone have a good tool for filtering a data set wit/at a map level view?

Regardless of your country / jurisdiction, has new legislations hurt or hinder your advancements or progress, both on Real Estate and/or Tech.

As a lawyer and data scientist working in Real Estate, I’m interested in knowing whether there could be any common or mutual problems in different countries, and if there can be a way to somewhat resolve / accord, within the industry, these problems.

Thank you for your input. Anything you share is very valuable.

I have been trying to increase my cold-call effectiveness and efficiency. Has anyone else run into this as well? I started to mess around with a tool called JustCall, which helps you call out to your leads and only transfer the ones that answer. You can record the call to help improve sales pitching and send out voicemails to capture leads that haven’t been answered yet. 

An example of how I used this was by Uploading a list of contacts -> Using the auto dialer -> Connecting with future customers -> Sending out an automated voicemail if calls didn’t answer -> Send an Email to have a discovery call if interested.

As you can see, this makes a difference in effectiveness and efficiency. It also allows a good amount of automation to help relieve the manual work of cold calling. If you have any questions, please let me know, and I’ll help as best as possible! Note: A business email is required to sign up for their service.

Here's a simple way to set it up in an automation system

Hey, we've been working on this service/selling it to a couple of clients, but my pricing keeps varying, and I'm not too sure where to put it at. All the clients I've asked for feedback on price (realtors) are my potential customers, so obviously there is some bias there:

Here's the summary of what we've been doing:

Our service is designed to maximize attendance and engagement at open houses by targeting surrounding homeowners. Using a custom script, we gather contact information for homeowners (from the title company) within a defined radius of the open house location. Then, leveraging AI, we send each homeowner a ultra-personalized 'local invitation' to come to the open house via email, SMS, or physical mail, that includes details like their name, address, and proximity to the open house. This personalized approach has consistently driven higher turnout from neighbors, fostering local interest, and has been the catalyst to some closed deals.

Why does this matter: About 50% of the time, the person buying an open house already lives in that neighborhood.

Why does this matter, pt. 2: Realtors often get a substantial amount of their business from people coming into open houses, and the majority of people coming into open houses are local proximity neighbors.

Why does this matter, pt. 3: Realtors' local reputation is everything, and this is like a bus bench personal brand advertisement advertisement on steroids

Basically we're hitting around 1000 leads each time, our service has directly resulted in three transactions, and we're charging a one time flat fee.

Currently, we're charging based on the listing price of the house, and I'm curious to know how much you guys think this service is worth.