/r/RealEstateTechnology
Real Estate Technology for real estate professionals (including agents, brokers, investors, and proptech professionals). Trends and innovations in technology for real estate including lead generation, marketing, websites, SMS, and SaaS, consumer behavior, residential and commercial software, etc. In short: If it’s a tool that makes lives easier for real estate professionals, you’re in the right place. Also a space to discuss broader Prop Tech trends (mobile app, business/funding, news, etc).
/r/RealEstateTechnology
In this episode of Capital Market Series, we introduce a Nasdaq listed company seeking to disrupt the real estate market by introducing AI the mix, to help disrupt the space to the advantage of buyers by removing a costly variable, the broker. With their mission to accelerate the transition of the real estate industry to the Digital Era and be the global leader in real estate technology. Their product is called CLAIRE which stands for "Commission-less Artificial Intelligence for Real Estate" which enables homebuyers to buy homes with 3 advantages:
1.Through an AI-driven user experience available 24/7 2.Completely commission free 3. Still have support from reAlpha’s in-house licensed agents on no-obligation and no fee basis
I’ve been using realestategpt.com.au for a week.. it’s amazing but that makes me wonder what other ai tools are out there specifically for us Aussies. Any recommendations?
Building a SaaS and running into a roadblock with the automations sending email.
Currently we are looking at SendGrid for accomplishing authentication but to get users to setup a SendGrid seems like a nonstarter - especially if they use a service like Google, outlook, yahoo, etc that will not work with this and has costly security validation process.
Wondering if others are dealing with this issue, or if anyone has any suggestions for a direction to start looking to find a solution.
Currently exploring Oauth and SMTP as well, but will lose reporting of emails and can’t receive back into the platform.
Thanks 🙂
Long story short I am building a service that would send out leads to agents whom the potential client likes. If you were that agent, would you want that notification as a text/email, or both? It's expensive to add API services to a ebsite but I want to learn the best way to provide value to agents and make sure agents are notified of the leads.
I have seen some posts talking about where to find leads or if x is better than y and vice versa. I responded to some and people have been DMing me about it so I thought I would make a long post explaining my experiences with lead generation sites
(This is my personal anecdotal experience somethings worked for me some didn’t doesn’t mean you should try the things that did/didn’t do it for me cause I know some things I am about to say people have had positive experiences with it all depends on your needs, goals and ultimately what works for you)
Zillow.com - I was paying $750 a month for a year long agreement that gave me absolute bread crums of leads. I used this when I first started as a real estate agent and didn’t know that the leads they gave are sent to other agents in the area as well (how surprising) which was in LA so hot market and “hot leads” meant there was nothing for me even after paying $750 a month. I didn’t get any listings from the leads. I did however get a buyer from the leads but they weren’t qualified for any loans (poor credit history) so after shortening my contact by 2 months after constant emails to Zillow I paid 7,500$ for only 1 lead which went no where so there’s that.
PropertyRadar.com - I actually liked Property Radar it is advertised for Real Estate Investors but I figured since you are getting phone numbers. It can get pricy for what it only delivers phone numbers. It used to be 79.99$ but now it is 119.99$ a month to access it then you paid around 0.09¢ per phone number (which includes property associated numbers so if a hose had 3 numbers it would charge you 0.09 per) and usually you would get around 2,000-8,000 of these numbers so $180-$880 then you need a dialer which is a given so I am not gonna put too much emphasis on this being a “unexpected cost” which is usually $80-$120 a month so in total I would pay an average of 1,080$ a month and I did get some leads. Some down sides to property radar in my opinion the neighborhood demographics wasn’t reliable and would sometimes just show N/A for neighborhoods in Los Angeles that you would think should have data but didn’t, their updated trackers for neighborhoods sometimes wouldn’t update and I would need to make a new search manually to see what changed. Their property breakdowns and owner profiles seemed basic and not very in depth about the owner as well as the property information. So ultimately as a realtor I found better software for lead generation, cold calling, emailing and more BUT this is perfect if you aren’t a real estate agent and are in investor or a flipper!
PropStream.com - Very much the same to propertyRadar it has all the same functionalities but it does go a bit further with DNC checkers, Post Cards but those are costly in bigger lists since DNC is .12¢ each, emails are .02¢ each and post cards are 50¢ each. PropStream is cheaper around 99$ a month but each skip trace contact is .10¢. So if you wanted to be DNC compliant it would cost you .22¢ per contact so a list of contacts ranging 2,000-8,000 would cost $440-$1760 which is a massive jump from propertyRadar’s $180-$880 but even then propertyRadar doesn’t do DNC to my knowledge its been a while since I have used them.
MyMarketRealtor.com - This is the software I personally use since it was made specifically for real estate agents (US Agents Only) It is on the expensive side starting price is $499.99/mo but you gain access to unlimited skip traced properties which is massive bonus for me they don’t cap you at any level and they give you the property’s numbers which are DNC checked and all emails I use it daily for cold calling and building up my emailing & mailing lists. They also give detailed property information like its current conditions and features. (I noticed it was more accurate than propertyRadar and PropStream but provide research tools which has AI assistance to give advisories like Market Analysis reading the live market trends in the market of your choosing and it tells you how you should approach the market and upcoming events in your area where you should go and socialize to network and it gives you a full breakdown on what you should do, events to go to if they are worth it or not. Their Open House Research tool also helps out a lot for when I’m sitting in an open house for other agents or beginning of my own listings. For my open houses I use their CRM which provides a virtual sign in sheet and the visitors to my open houses get a virtual walk through after they sign in that is guided by an AI assistant which shows them the property details, neighborhood info, local businesses, local schools, FAQ about the property and more. I can contact them through my CRM with the help of an AI assistant but honestly I use it more for idea brainstorming rather than letting it do the leg work but the AI does a good job at starting an email. I have gotten listenings and sales from them since I mainly use the targeted approach rather than blasting a mailing list which the conversion rates for just blasting a mailing list not personalizing or knowing much about the owner gives me a 1-2% response rate but when I am targeting owners for example MyMarketRealtor has a downsizing seniors search I look through the properties who fit the criteria and study the owner + property. I cold call, email, send mailers and door knock which gives on average a 25-30% response rate. After 3 months of using them I got 2 sales. My main complaints is that they don’t have any mailing options as thats where I have succeeded most from. I had to outsource the mailers to 3rd party software but other than that it’s a pretty simple software to use.
My final thoughts! - Ultimately, the best lead generation tool for you will depend on your specific needs, goals, and budget. My experience with these platforms has shown that there's no one size fits all solution. Zillow may not be worth the cost for everyone, especially in competitive markets. PropertyRadar and PropStream both offer solid options for investors, flippers, wholesalers etc.
For me, MyMarketRealtor stood out as the best fit, mainly because it is in the name it caters specifically to real estate agents and offers tools beyond lead generation.
At the end of the day, it’s important to think about what features a lead generation software matters most to you and how much you're willing to invest to get the leads you need. Whether you're an investor, agent, or somewhere in between, take the time to test different platforms and find the one that aligns best with your strategy.
I'm looking for some very honest feedback on an idea, any input would be extremely helpful!
The platform would be a cross between LinkedIn and a dating app, for finding agents to co-list or do off-market deals with (local to you or international). I"m also thinking agent profiles could br visible to investors or sellers etc to help them pick the most relevant / qualified agent.
Profiles would show their track record, type of clientele and any endorsements from other agents. The main aim is to speed up the process of building trust without needing to be in the same physical location.
I'm at the very early stages of research so any features you think would be useful for your business please let me know! I'm always happy to pivot if the market tells me too.
Dear all,
How about we offer an ai-assistant for realtors which records, transcribes and takes meeting notes for your every field visit.
After meeting; listen, share and collaborate. It helps you to understand the buyer interest against a property.
It even updates your CRM and push notes to the apps where you already work.
It also helps you provide feedback to your teammates, listen to the specific sections of the meeting and handhold them with virtual ride along.
Would love to hear your thoughts to refine it further.
Hey everyone! 🏡
I've been searching for an efficient way to manage all the paperwork that comes with real estate transactions. Recently, I tried out a few options, and BoldSign stood out. It’s super easy to use, especially for signing and tracking documents. Plus, it keeps everything organized, which saves a ton of time.
Any other tools you all are using that you'd recommend? Would love to hear your experiences!
I was wondering what are some key factors real estate agents and real estate agency owners are looking for when they select the CRM they want to work with. Any experiences?
Hey everyone, I'm hoping someone here can help me out. I'm not super tech-savvy, so please bear with me. I've been creating mailing lists using the public county GIS data map. What I do is:
This process is pretty time-consuming. Is there any software or tool that can automate this? I'd love to be able to scrape data from each page I click on and automatically populate an Excel spreadsheet. Any suggestions would be greatly appreciated!
Looking for a nice host and design for a small independent brokerage that is cost effective. 12 agents. We do not need Real Geeks, Cinc, Etc for leads, just a nice site for adding pages and content as well as a robust Agent Roster page for showcasing our agents. With MyBuyingBuddy now and it's changed alot over the years.
With the new rules and additional documentation, I am thinking about buying a new iPad for each of my team members.
I will buy WiFi only models. Anyone have recommendations for an app that would allow me to open a blank pdf and be able to fill and sign while on the go? Once the agent is back to the office they can upload to our online filing system.
Ideas?
I’ve generally stayed away from online leads but need more “touches” than my SOI can offer. Any successful experiences? What about cost? Thanks for your thoughts
Hi everyone,
I'm Sebastian, and I design websites and identities for luxury real estate companies. I'm curious to learn more about the factors affecting growth in the real estate industry this year. Specifically, I'm interested in:
Your input would be incredibly valuable to me. Thanks so much!
I want to make my sites only page open to a form that asks for name/property, etc. for a CMA. How can I create this, or is there a site that can do this? Hoping to find something super cheap with only purpose as lead gen to send prospective leads to
Hi all,
I make digital business cards (https://sitch.cards). I want to give Realtors that use our card the ability to show their listings as one of the pages on their profile. Imagine a listings page on the menu here: https://sitch.app/s/UNchcB0. I've heard of stuff like IDX Broker but before I pay this developer fee I want to make sure I'm looking at the right platform for both the US/Canadian markets. Is this the best option for what I'm trying to do? Thanks!
I’m in need of new software for my business. We have a portfolio of around 20 commercial tenants, 10 or so residential tenants, as well as around 100 financed land parcels. The business has been using NoteSmith (small, mostly outdated) for amortization schedules and late fees/due dates for our clients, and mostly good old fashioned paper tracking for commercial and residential tenants. We are looking to consolidate into one program, if possible. Any leads?
I invested in a few properties a few years now and been using Rentec Direct to keep track of my tenants. I thought it was great when i started using it. Ngl, it was fine at first, but then started glitching out of nowhere. Can't even send a message anymore, let alone check maintenance requests. I'm worried that my investments will be going down the drain.
Do you guys have a good experience w platforms like this? Anything with a clean interface and work order management features would do for me! Please help me out of this nightmare.
Any recommendations for API's to use for a retail brokerage website ( mainly tenant rep) to help tenants with their space search?
Nearby tenants, proximity to xyz, revenue per sf etc. Thanks
Hi so I’m not new to the business at all, but I have been seeing a ton of people recommend lead services on pretty much every real estate related fb group. I have done some research on different companies and from a ROI perspective it’s great deal.
Now, of course, my whole career I have been doing the traditional ways of lead generating and I don’t really have any issues, but would this be a good idea to expand?
My idea is to spend around 5k a month that will get me a good share of some zip codes I have picked. I will be getting about 240~ leads a month avg home price is 1,200,000
Sidenote, I believe all these lead services are giving out online based leads so I am assuming it’s around a one percent conversion rate
Please give me the good the bad and the ugly from what you think about these kind of companies and or your previous experience with them. Thank you!!
Hey guys,
I'd love to get your feedback on something. Do you create content for Tiktok / IG as a lead generation mechanism? I've seen a few great accounts like Brian McCauley (a TikTok of his) or Chase Chow from Sac (a home walkthrough video) who are both realtors.
Voiceovers that are home walkthroughs tend to do really well if they're edited down well I found with less important parts sped up and captions added in as well.
For educational style content like what Brian creates like home buying tips, market / investment advice, neighborhood spotlights, financial advice (e.g. how to get a lower interest rate), I've seen editing really matters to keep the short engaging.
I'm not a realtor myself but am a part-time creator and software engineer. I'm working on an AI tool that edits video footage automatically - it turns clips of you talking to a camera into shorts like Brian's above that are more engaging for TikTok. We're very early in building it and looking for any/all feedback. Does anyone create short form content for Tiktok / IG? I'd love to talk to you and see if we can help at all. Thanks so much! Our tool is called LazyEditor.ai
Hello, I’m a developer specializing in SharePoint and Power Platform, and I’m exploring how these tools can benefit the real estate industry. From streamlining document management to automating client communications, I see a lot of potential. What challenges are you facing that could use a tech upgrade? I’d love to hear your thoughts and ideas on how technology can make real estate operations more efficient.
First off, save me the "Don't buy Zillow leads" spiel. I know the risks and the costs. This wouldn't be anything I or my team would rely on. That being said, I have been using them for a couple of years now and have profited. Recently a couple of zip codes opened up with the opportunity to be over 100% of the voice. Is there an advantage to being 120% over 100%? I have always been in the 60%-80% range. I cant' seem to find anything on zillows Premiere agent site that alludes to any advantage. If I buy 100% and someone else can get $120% how does that look to the consumer
Hey for other Airbnb hosts, do you use or know of any chatbots that answer all guest questions automatically?
I find the questions somewhat repeated so I was wondering if anybody has automated this.
I am getting alot of calls from realtors and buyers about financing the buyers realtors fee because the seller is not offering any in their listing agreement or during the negotiations.
I made a 1 minute video regarding the 2 ways it can be financed as of now.
https://youtu.be/szEI8Yhrqwc?si=oYE4ypSKS4KjRnFY
Hopefully lending regulations and rules will change and soon the buyer can add their agents fee into the mortgage amount.
As the title suggests, I'm interested in hearing what free tools you use to help you run your real estate business. I'm curious what tools are out there that I haven't heard of before. Even if they handle a simple process or project - anything that makes your life easier.
My company sells property websites but they don’t seem to generate the buzz that I had expected. Just wondering why that is?
To the agents, do you not want them? Is it too much work? Or if you do use them, why!
To fellow vendors, what do you think?
(Not trying to peddle my product, just looking for feedback. Sorry if not allowed mods!)
I tested my kVcore crm to see if my emails will go to spam. I did this by sending an email from kVcore to my personal email using my domain. It worked and didn't go to spam, but the reply to address is super weird like "reply+Yzc4MDgzLXUxMzE2MDYyLWExNWNyLWNlYTFlYjk1@kvcore.com" I'm assuming this email address is for my emails to go back to my kVcore inbox, but I don't like it. How do i change this? I really don't want people to think it's spam.