Doc Holliday Straight Bourbon

The bottle is undeniably eye-catching: fonts that conjure the rugged charm of the Wild West, a six-shooter cylinder cap that screams gunslinger, a gold bull skull emblem that adds a touch of authenticity, and that iconic quote from Val Kilmer in Tombstone, “I’m your Huckleberry.”

Every detail of Doc Holliday Straight Bourbon Whiskey seems meticulously designed to capture the legendary aura of one of the West’s most enigmatic figures. It’s a masterclass in branding, evoking the grit and allure of frontier life in a way that feels both nostalgic and bold. But there’s one glaring issue: the picture on the label isn’t Doc Holliday.

On the left, John Henry \"Doc\" Holliday. On the right, not Doc.

A Case (or at least a Bottle) of Mistaken Identity

The image on the bottle, often misidentified, has been mistakenly circulated as John Henry Holliday for decades. It appears to be a retouched version of a photograph reportedly taken by Tombstone photographer C.S. Fly, possibly depicting another man present in the silver boomtown during the infamous O.K. Corral era. At some point—long before Photoshop—the image was altered to add the iconic cowlick now associated with Doc.

On the left, Not Doc Holliday. On the right, not Doc with a cowlick.

However, historians and experts have debunked its authenticity, pointing out that the man in the photo doesn’t match the verified images of Holliday, and no one in Doc's family ever had copies of these images. Though his image has become mistakenly associated with the Wild West gambler, gunslinger, and dentist, the true identity of the man in this picture remains a mystery, but one fact is clear: it’s not Doc.

The Real Doc Holliday: A Legend of the Old West

John Henry Holliday was born on August 14, 1851, in Griffin, Georgia. A brilliant yet sickly child, Doc contracted tuberculosis early in life. Despite his illness, he excelled academically and graduated from the Pennsylvania School of Dentistry at just 20 years old. However, his worsening symptoms made practicing dentistry back home in the humid South untenable, prompting him to head west, where doctors told him the dry air would alleviate the disease.

Authenticated with provenance, this photo is John Henry Holliday at his graduation from the Pennsylvania School of Dentistry at the age of 20. 1872

Doc's persistent coughing, often accompanied by blood, made his dental patients understandably uneasy, prompting him to leave dentistry behind. Moving west marked a turning point in his life. In towns like Dallas, Dodge City, and eventually Tombstone, he abandoned his dental tools for a deck of cards. Gambling, a profession with surprising respectability in frontier saloons, became his livelihood. Over time, Doc built a reputation as a masterful card player, a deadly marksman, and a man you didn’t want to cross.

Doc Holliday’s fame skyrocketed after the Gunfight at the O.K. Corral in 1881. The fight, which lasted only about 30 seconds, pitted Doc and his friends Wyatt, Virgil, and Morgan Earp against the Clanton and McLaury factions. Though the incident left three men dead and made national headlines, Doc’s role in the shootout cemented his place in Wild West lore. Stories of his quick draw, his loyalty to Wyatt Earp, and his unpredictable temper turned him into one of the Old West's most memorable figures.

Left: Alice McKey Holliday & son John Henry Holliday, Circa 1852. Credit: Doc Holliday: The Life &Legend by Gary Roberts. Right: John Henry & cousin Robert Alexander Holliday. Photo credit: Doc Holliday, A Family Portrait by Karen Holliday Tanner.

The other authentic image of Doc as an adult was taken in September 1879 in Prescott, Arizona. The image was taken shortly after Holliday accompanied his friend Wyatt Earp to Prescott, to answer for an earlier incident in Las Vegas, New Mexico Territory.

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Earlier that year, Doc had been involved in the killing of "No Nose" Mike Gordon, a local troublemaker who had been on a drunken rampage. Gordon had fired shots outside Holliday's saloon and allegedly threatened Doc’s life before Holliday shot him in what a coroner’s jury eventually deemed “excusable homicide.”

Las Vegas, New Mexico, 1879. Holliday’s Saloon is the fourth building from the right.

Although no charges were filed, the incident made staying in Las Vegas untenable for Holliday, so he joined Wyatt Earp on his journey west. This photo, likely taken during their brief stop in Prescott, shows Holliday dressed formally in a long coat, a reflection of his Southern roots and his pride in maintaining a gentlemanly appearance despite his dangerous and tumultuous lifestyle. It remains a powerful window into the enigmatic man behind the legend.

Doc Holliday, like Texas Jack Omohundro a few years earlier, spent time in Leadville, Colorado, the highest elevation city in America, nestled over 10,000 feet in the Rocky Mountains. Both men sought the dry mountain air to ease the symptoms of tuberculosis, the disease that ultimately claimed Jack’s life a month shy of his 34th birthday. Doc’s time in Leadville was marked by a combination of gambling, drinking, and declining health. He remained in the mining town for a few years, scraping by on winnings from faro and poker, but his deteriorating condition and worsening bouts of coughing made it increasingly difficult for him to support himself.

In 1884, while living in Leadville and struggling with declining health and financial difficulties, Doc had a dispute with Billy Allen, a bartender and former lawman. Allen had lent Holliday $5 to cover a tab, and when Holliday was unable to repay it, Allen threatened him. The situation escalated when Allen publicly confronted Holliday, reportedly stating he would “beat the life out of him.”

Doc, anticipating violence, armed himself. On August 19, 1884, when Allen entered Hyman’s Saloon, Doc shot at him from a seated position. One bullet struck Allen in the arm, and another hit his hip, causing non-lethal injuries. Doc was arrested and charged with attempted murder, but he claimed self-defense. During his trial, his lawyer emphasized Doc’s frail health and the serious threats Allen had made against him. A jury ultimately acquitted Holliday, and he returned to his usual routine of gambling in Leadville’s saloons.

Leadville Daily Herald, March 29, 1885

This incident was one of the last documented acts of violence involving Doc Holliday and underscores the precarious and often dangerous nature of his life in the Old West. It also highlights how even in his declining years, Doc’s reputation and quick trigger finger continued to precede him. Eventually, in search of a better climate and new opportunities, Doc left Leadville for Glenwood Springs, where he hoped the mineral hot springs might provide relief.

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Tragically, the move marked the final chapter of his life. Tuberculosis continued to ravage his health, and by the time he died in Glenwood Springs, Colorado, on November 8, 1887, he was only 36. His last reported words—“This is funny”—reflect the sharp wit and fatalism or gallows humor that characterized his life.

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Doc Holliday in Popular Culture

Despite his brief life, Doc Holliday’s legend looms large in American pop culture. From the dime novels of the late 19th century to blockbuster films and TV shows, Doc is remembered as a complex antihero: brilliant, deadly, loyal, and haunted by the specter of his own mortality. He has been portrayed by some of the world's finest actors, like Victor Mature in My Darling Clementine, Kirk Douglas in Gunfight at the O.K. Corral opposite the masterful Burt Lancaster as Wyatt Earp, Jason Robards in Hour of the Gun, Stacy Keach in Doc, and Dennis Quaid in Kevin Costner's Wyatt Earp. Dennis's brother Randy, perhaps best known as Uncle Eddie of National Lampoon's Vacation fame, played Doc in the TV movie Purgatory.

Left to right, top to bottom: Dennis Quaid, Kirk Douglas, Victor Mature, Randy Quaid, Stacy Keach, and Jason Robards, all as Doc.

The 1993 film Tombstone helped introduce Doc Holliday to a new generation. Val Kilmer’s portrayal of Doc as a sardonic, terminally ill gunslinger was widely acclaimed and remains one of the most celebrated performances in Western cinema. Kilmer’s delivery of lines like “I’m your huckleberry” and “You’re a daisy if you do” contributed to the resurgence of interest in the real-life figure. The fact that Kilmer wasn’t given an Oscar for his performance is considered by many to be one of the most glaring oversights in Academy Award history.

Val Kilmer as Doc Holliday in Tombstone

In literature, Doc Holliday has appeared in historical novels, biographies, and even speculative fiction, further mythologizing his life. His intelligence, gambler's charm, and tragic circumstances make him a compelling character, one who resonates with themes of loyalty, mortality, and redemption.

Misrepresentation in Modern Merchandise

Unfortunately, with Doc’s fame comes misrepresentation. Doc Holliday Bourbon isn’t the only offender in perpetuating historical inaccuracies. In Glenwood Springs, Colorado—where Holliday died and is buried—the so-called Doc Holliday Museum (housed beneath Bullock’s Western Wear) sells t-shirts featuring the image of another man: John Escapule.

Doc's name with John Escapule's face.

Escapule, a French immigrant who lived in Tombstone during the same period as Doc Holliday, is sometimes misidentified as the gunfighter. However, his photo shows a healthy, robust man—strikingly different from the thin, gaunt figure of Doc, who was battling the advanced stages of tuberculosis at the time. Escapule also left his impact on the lore of Tombstone. Land he donated from earnings on his "State of Maine" silver mine was used to make the town's cemetery, and his great-grandson, Dusty Escapule, is the current mayor of Tombstone.

John Escapule

This issue is not new. Misidentified photos have a way of sticking around, gaining traction through repetition. Once a picture becomes associated with a famous figure, it becomes part of public consciousness. Correcting these inaccuracies is a slow process, as the myth often proves more enticing than the truth.

Why Doc Holliday’s Legacy Matters

Doc Holliday’s enduring appeal is rooted in the contradictions of his life. A genteel Southern dentist turned gambler and gunslinger, he embodied the tension between civilization and frontier lawlessness. His loyalty to Wyatt Earp, despite their starkly different personalities, speaks to a code of honor that resonates in tales of the Old West.

Yet Doc’s story also highlights the harsh realities of the frontier: a life shortened by illness, friendships forged in bloodshed, and the struggle to make sense of a rapidly changing world. He wasn’t the larger-than-life hero Hollywood often depicts, but a man whose flaws and vulnerabilities made him relatable.

Honoring Doc Holliday’s true legacy means preserving the facts, including his image. Whether on bourbon bottles, t-shirts, or museum exhibits, representations of Holliday should reflect the real man, not a fabrication of marketing or mistaken identity.

So next time you see a photo of “Doc Holliday,” take a closer look. Is it the man himself, or just another ghost from the Wild West? Separating fact from fiction is an essential step in keeping history alive—and authentic. And if the good folks at the World Whiskey Society, who make a fine bourbon that I imagine Doc would have been proud to see his name on, want to take a step towards historical accuracy, I did them the favor of fixing their bottle.

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