/r/wheresthebeef
Traditional meat is responsible for 15% of greenhouse gases, millions of acres of deforestation, millions of cancer cases and tons of antibiotic usage. Lab grown meat will reshape the world.
For the future of plant growing check out our sister sub, r/VerticalFarming.
/r/wheresthebeef
$STKH revolutionizing the alternative protein space as it secures significant commitments from global food industry leaders. According to the announcement, $STKH has inked agreements with major players like TH Foods Public Company Limited, Oman Food Investment Holding SAOC, and Ritter Foods, signaling a significant shift towards revenue generation for the company.
$STKH's advanced technology empowers it to produce alternative meat products that closely mimic the taste, texture, and aroma of traditional animal-based meat. With its proprietary technology, the company addresses the growing demand for sustainable and nutritious protein sources. The partnerships with these international giants position $STKH to scale its operations and drive revenue growth.
The article highlights that $STKH's commitment to sustainability complements the environmental concerns of its partners. By reducing the environmental footprint associated with traditional meat production, $STKH aligns with the global push towards a more sustainable food system.
Moreover, $STKH's innovative production methods optimize resource utilization, resulting in cost-effective alternative protein options. This competitive advantage may enable $STKH to penetrate various markets and cater to a wide range of consumers.
As $STKH embarks on this transformative phase, it seems poised to make a significant impact on the alternative protein industry. The company's strategic alliances, technological prowess, and commitment to sustainability hold promise for the future of food. It will be exciting to watch $STKH continue its journey towards reshaping the global protein landscape.
This post is not intended to serve as financial or investment advice of any kind. Shared on behalf of STKH.
Steakholder Foods $STKH has reached a significant commercial milestone by signing six Letters of Intent (LOIs) with international players. These agreements reflect the strong demand and marketability of Steakholder's 3D printing systems and plant-based premixes for alternative proteins.
At the recent Plant-Based World Expo, Steakholder Foods $STKH was recognized with three awards for its innovative products, including Gold for its Salmon Patty. The company presented over 2000 dishes at the event, which generated overwhelming excitement from industry professionals.
"These LOIs accelerate our commercialization journey and validate the appeal of our technology and products," said Arik Kaufman, CEO of Steakholder Foods $STKH. "We are committed to scaling sustainable and cruelty-free food solutions while driving value for shareholders."
The six LOIs involve the sale of Steakholder Foods $STKH's 3D printing systems and proprietary premix blends, allowing partners to produce high-quality, scalable plant-based foods. The agreements span various international markets, expanding Steakholder's footprint in the alternative protein sector.
Steakholder Foods $STKH has expertise in creating alternative proteins with complex textures that mimic traditional meats and seafood. They are also exploring the integration of cultivated cells, positioning themselves for future advancements in food technology.
According to the announcement, these LOIs and awards represent key milestones in Steakholder Foods $STKH's transition to revenue generation. The company anticipates meaningful revenue growth in the coming years as it expands globally and delivers commercial value to the industry.
Read More: https://finance.yahoo.com/news/steakholder-foods-signs-six-commercial-123000330.html
This post is not intended to serve as financial or investment advice of any kind. Shared on behalf of STKH.
Catch up on the latest updates on biotech-enabled agrifood tech businesses and breakthroughs in issue #82 of the Better Bioeconomy newsletter:
BIO BUZZ:
🍗 SuperMeat’s new insights reveal a path to producing cultivated chicken at $11.8 per pound
🇯🇵 Norwegian Mycelium (NoMy) launched a subsidiary in Japan to produce sustainable proteins using food industry sidestreams
🍅 Phytoform’s gene-edited tomato could produce 400% more fruit in a vertical farm
🇩🇪 Ohly launched yeast-based bionutrient line supporting fermentation processes for alt protein production
🔬 Jellatech opened a 9,000 ft2 facility in North Carolina for advancing cell-based collagen research and production for pre-clinical trials
💡 8 learnings from Future of Protein Production Amsterdam 2024: Enabling tech, low-cost media, and consumer focus
BIO BUCKS:
🇺🇸 BioMADE invested $26.9M in 17 projects supporting US biomanufacturing and workforce development
🌽 Aphea.Bio received €1.9M from VLAIO to expand its maize-targeted biostimulant into the US and Brazilian markets
⚡️ Rainstick secured funding from Better Bite Ventures to improve seed growth with bioelectric innovation and Indigenous wisdom
🧫 GAAP invested in Argentina-based ERGO Bioscience, which creates animal proteins via plant cell cultivation
GEEK ZONE:
🐟 Researchers created an easy-to-use tissue culture method to produce cultivated fish meat with highly aligned muscle fibres
🦠 A novel pathway used by a thermophilic bacterium could simplify the genetic transfer of nitrogen fixation to crops
🧪 A new bacterial species could serve as a bioinoculant to improve crop productivity in saline soils
🔬 Microbial lysates offer a low-cost serum replacement in cellular agriculture media formulation
EAR FOOD:
🎧 Ark Biotech’s Yossi Quint on using computational bioprocessing to advance the cultivated meat industry
Check out this week’s issue to learn more: https://www.betterbioeconomy.com/p/cultivated-chicken-for-11lb-400-more
I'm a researcher who has dedicated the past two and a half years to Cell Ag. It was already difficult enough during this time.
Trump just won. RFK is going to be in charge of Public Health. EPA is going to be abolished.
I don't see any government investment happening into Cell Ag. States are going to continue to ban it, thus destroying it's reputation in the media scaring investors.
Kick and scream all we want. Is this industry fucked? What can we even do? The scale of the technology has hardly left the benchtop bioreactor, 3D meats are not nearly marketable, or at cost parity, media costs are still too high for scale.
How are companies going to acquire funding to continue their commercialization and adoption of the tech?
What now?
Catch up on the latest updates on biotech-enabled agrifood tech businesses and breakthroughs in issue #81 of the Better Bioeconomy newsletter:
BIO BUZZ:
📈 Alt protein research in Europe attracted a record-high €290M in funding in 2023
🇳🇱 Nutreco launched the ‘world’s first’ facility dedicated to food-grade powder production for cell feed in the Netherlands
🍞 PoLoPo partnered with CSM Ingredients to produce egg protein ovalbumin using potatoes for the baking industry
🧬 Ohalo launched the ‘world’s first’ self-fertile Nonpareil almond, eliminating the need for pollenizer trees
🤝 Revo Foods and Paleo joined forces with €2.2M EU funding to develop realistic, animal-free salmon alternatives
☢️ Cultivated seafood pioneer Umami Bioworks introduced a pathogen detection tool targeting safety and quality in the seafood industry
🙌🏾 Time's Best Inventions of 2024 featured Meatable’s cultivated pork and Brightseed’s AI platform for functional plant-based ingredients
🍄 Enifer filed for novel food approval in the EU for its Pekilo mycoprotein
🥛 Bon Vivant unveils ‘Europe’s first’ peer-reviewed LCA for precision-fermented milk proteins
BIO BUCKS:
💶 6 food tech startups received funding at Next Bite, EIT Food's flagship event, to test their technologies and fast-track market entry
💰 Big Idea Ventures’ Global Food Innovation Fund II invested in 6 startups focusing on cultivated meat, fermentation, and gut health
🐷 Meatable and Sticta received a grant from GFI to create a detailed model of pig cells to support cultivated meat research
🌾 SugaROx received Innovate UK funding to develop biostimulants for wheat in collaboration with Rothamsted Research and Oxford University
GEEK ZONE:
🔬 Serum-free co-culture system with growth factor-secreting cells and cyanobacteria holds potential for sustainable cultivated meat production
🌽 Hydrolysis products of agricultural waste serve as microbial fertilizer enhancers to promote the growth of maize crops
😋 Engineered yeast platform achieved a 5x increase in the concentration of natural aldehyde flavours
🥒 Bacillus velezensis and its bio-organic fertilizer significantly inhibit cucumber wilt and enhance cucumber growth
POST & POD:
🇮🇳 Takeaways from the roundtable discussion on the future of food in India at the International Knowledge Millennium Conference
🎧 California Cultured’s Alan Perlstein on fixing the chocolate industry by growing cocoa cells in bioreactors
Check out this week’s issue to learn more:
https://www.betterbioeconomy.com/p/290m-for-european-alt-protein-research
#SteakholderFoods $STKH: Paving the Way for Alternative Protein Commercialization
Steakholder Foods $STKH is making substantial strides in revolutionizing the alternative protein industry. The company's recent milestones, including the launch of its Demonstration Center and strategic partnerships with Bondor Foods and Wyler Farm, are fueling its transition from development to revenue generation.
The state-of-the-art Demonstration Center in Israel showcases Steakholder Foods' $STKH flagship 3D-printing machines and proprietary plant-based premixes. Visitors witness the production of plant-based meat and seafood alternatives in real time, experiencing their unique textures and flavors. CEO Arik Kaufman highlights, "It's not just about seeing the technology—it's about experiencing the future of food production."
Steakholder Foods $STKH has secured purchase orders from Bondor Foods for white fish kebabs and salmon patties, and from Wyler Farm for a new line of plant-based meatballs, burgers, and minced beef. These partnerships mark the company's first commercial income and diversify its revenue streams. "These orders represent a pivotal moment, affirming the commercial viability of our offerings," says Kaufman.
Beyond its local partnerships, Steakholder Foods $STKH collaborates with Taiwan's ITRI to expand its footprint in Asia. It is also working with Sherry Herring Sandwiches to offer a wider range of plant-based seafood options. The company is ramping up its global marketing efforts, attending industry events to showcase its innovative solutions.
With its innovative technologies, commercial agreements, and commitment to sustainability, Steakholder Foods $STKH is well-positioned for significant revenue growth in 2025. The company's Demonstration Center and strategic partnerships play a crucial role in engaging partners and supporting production scaling. As Steakholder continues to push boundaries, it remains committed to offering safe and sustainable alternatives, contributing to a more sustainable food ecosystem.
This post is not intended to serve as financial or investment advice of any kind. Shared on behalf of STKH.
Hey Everyone! Eric here - I designed the first cultivated meat product that made it to market here in the US. I got the chance to join Dave Chang and his business partner on Dave's podcast, the Dave Chang Show. It was a fun, winding conversation. We spent quite a bit of time talking about the logistics of cultivated meat (Dave is an investor in the field). I hope you all enjoy it.
Catch up on the latest updates on biotech-enabled agrifood tech businesses and breakthroughs in issue #80 of the Better Bioeconomy newsletter:
BIO BUZZ:
🇸🇬 Vital Meat held a public tasting event in Singapore, where it expects regulatory approval “very soon”
🐾 Friends & Family Pet Food Company partners with Novel Farms to develop cultivated meat for pets, targeting a 2025 launch
🍣 AQUA Cultured Foods' fermentation-based raw seafood alternatives are now available in foodservice
🇪🇺 The EU Commission rejects the evidence provided by Hungary to justify banning cultivated meat, calling it unnecessary and premature
🥛 All G plans to launch high-value precision-fermented dairy proteins starting with bovine lactoferrin, followed by human lactoferrin
🤝 Vestaron announced a long-term strategic agreement with ADM to produce its peptide-based crop protection solutions
🌱 90% of farmers plan to maintain or increase spending on bio-based crop protection
🦠 BioArmix’s novel crop protection solution targets bacterial pathogens using predatory, non-GMO bacteria
🤝 AgroSpheres and BASF formed a strategic partnership to develop a novel bioinsecticide to improve sustainable crop protection
BIO BUCKS:
🍯 MeliBio secured pre-Series A funding to accelerate its vegan honey while advancing its precision-fermented honey line
🇫🇮 Business Finland allocated €10M to two Finnish R&D projects, FoodID and FinBioFAB, to develop alt proteins and materials
🤖 New Wave Biotech won the €20,000 EIT Food Accelerator Network Tech Validation Award
GEEK ZONE:
🥩 Quercetin-enriched animal-free scaffolds promote cell proliferation and differentiation in cultivated beef production
🧬 Engineered dsRNA–protein nanoparticles show effective systemic gene silencing in plants
🔬 Biofabricating cultivated fat using dynamically cultured, differentiated bovine adipose-derived stem cell spheroids
🍊 Application of Streptomyces bacteria reduced mold infection in postharvest navel oranges by more than 50%
🐤 Pre-plated chicken embryo fibroblasts for cultivated meat production can be cultured up to 15 passages
POST & POD:
💚 Humanity’s survival depends on a sustainable planet with access to safe food, clean water, and healthy ecosystems—not AI
🎧 Parendi Birdie on her journey building alt protein startups and using plants to enhance meat at Asentia
Check out this week’s issue to learn more: https://www.betterbioeconomy.com/p/singapore-cultivated-chicken-tasting
Catch up on the latest updates on biotech-enabled agrifood businesses and breakthroughs in issue #79 of Better Bioeconomy:
BIO BUZZ:
🇱🇺 Moolec Science gained ‘first‘ USDA approval for genetically engineered peas producing iron-rich beef protein using molecular farming
🇨🇿 Bene Meat Technologies produced its first cultivated burger, which will be priced the same as premium beef
🇸🇬 The APAC Society of Cellular Agriculture and Temasek Polytechnic signed an MoU to promote student engagement in cellular agriculture
🇺🇸🇸🇬 The Better Meat Co received regulatory approval in Singapore for its Rhiza mycoprotein, paving the way for its international debut
🇬🇧 The UK is poised to become a leader in alt proteins, but the country needs further action to solidify its leadership
🇩🇰 Denmark to invest 15 billion kroner by 2030 in R&D, focusing on climate-friendly agriculture and alt proteins to accelerate net zero goals
🇫🇷 Ferments du Futur opened an innovation centre to accelerate food tech research and innovation
🇦🇹 Fermify achieved self-affirmed GRAS status for its precision-fermented casein
BIO BUCKS:
📈 Alt protein companies raised $233M in Q3 2024, bringing the total investment for the year to $899M
🇮🇳 BioPrime raised $6M Series A funding to boost research on bio-based crop protection solutions
🇩🇪 Infinite Roots and Hamburg University of Technology received €2.6M from the German government to upcycle whey for mycelium growth
🇨🇭 Sallea raised $2.6M in pre-seed funding to advance its plant-based scaffolding technology for cultivated meat
🇺🇸 Tufts University Center for Cellular Agriculture gets $2.1M from The Healey-Driscoll administration and MassTech to create the FEAST center
🇯🇵 Japanese alt protein startups Agro Ludens, Deats Food Planning, and Fermenstation received grants from the Ministry of Agriculture, Forestry and Fisheries
🇺🇸 Liberation Labs raised $3.4M to continue developing infrastructure for commercial-scale biomanufacturing
GEEK OUT:
♻️ Hydrogen-oxidizing bacteria convert CO2 and nitrogen from wastewater streams to produce proteins sustainably
🧬 CRISPR/Cas9 improved targeted knock-in efficiency in a key fungus for food and industrial enzyme production
🐚 Microalgae bioconverts glucosamine, derived from chitin-based waste like crustacean shells, into valuable biomass
🧲 Low-frequency alternating magnetic field increased mycelial biomass under submerged fermentation
🧫 RNA virus-mediated delivery system for CRISPR/Cas9 allowed genome editing in pepper plants without needing genetic transformation
POST & POD:
🚀 We can't only focus on moonshots to push our food system in a better direction
🎧 Owen Ensor on Meatly's cost structure, market strategy, and the future of pet food
Check out this week’s issue to learn more: https://www.betterbioeconomy.com/p/alt-protein-raised-233m-in-q3-denmarks
The FEAST center will be a hub for advancing research in cultivated meat and other cell-based food products. It will be equipped with state-of-the-art tools and a test kitchen, which will enable academic and commercial entities to prototype and evaluate new products.
The initiative is expected to create 60 new jobs within the bioindustrial manufacturing sector, contributing to the growth of Massachusetts' biotech economy.
Aligned with BioMADE, a defence-sponsored manufacturing institute, the project is part of the M2I2 program, which supports innovation in hard tech by supporting collaborative efforts between businesses and academic institutions.
Source: vegconomist
Catch up on the latest updates on biotech-enabled agrifood businesses and breakthroughs in issue #78 of Better Bioeconomy:
BIO BUZZ:
🖨 Revo Foods opened the ‘world’s largest’ factory for 3D-printed food, producing 60 tonnes of product per month
🐟 Umami Bioworks is launching operations in the UK to address overfishing and dwindling fish stocks, starting with white fish
🐾 Bene Meat Technologies developed a cell bank with over 5,000 high-quality primary cell samples for cultivated meat production
💪🏾 Food tech startups must focus on adding significant value and solving real customer problems to survive the current downcycle
🇪🇺 Cultivated meat could contribute €85B annually to the EU's economy and generate 90,000 new jobs by 2050
GEEK OUT:
📈 Metabolic engineering of yeast for fermentative heme production achieves a nearly fourfold increase
🔬 Scientists developed a novel Japanese eel myoblast cell line for cultivated meat application
🌱 Plant and yeast-based hydrolysates offer a promising low-cost alternative to expensive cell culture media
😋 Spirulina protein-based emulsion gels delivered better juiciness in meat analogues than conventional fats like palm oil
🧬 New technique enables the creation of genetically identical hybrid plants
🍚 Protein engineering improved the amino acid content and stress resilience in rice
BIO BUCKS:
🇬🇧 UK government granted £1.6M to the Food Standards Agency to create a regulatory "sandbox" to fast-track approval for cultivated meat
🍫 California Cultured received a “significant” investment from Sparkalis, the venture arm of Puratos, a major player in bakery and chocolate
🤔 Is the venture capital model right for agritech?
POST & POD:
💰 Smart ways to save money when setting up your first biotech lab space
🎧 Jeff Tripician, CEO of Meatable, shares insights into his 40-year career in agriculture and the necessity of cultivated meat
Check out this week’s issue to learn more: https://www.betterbioeconomy.com/p/uk-fast-tracks-cultivated-meat-approval
By the way, if you’re an agrifood tech founder, investor, or someone interested in working on tech-based solutions for sustainable food systems, I’d love to connect. I started this newsletter to meet folks with similar interests, so feel free to reach out! 🙂
These sandboxes serve as controlled testing environments where regulations can be adapted to fast-evolving technologies like cultivated meat. They aim to cut the red tape and improve collaboration among startups, regulators, and researchers.
In addition to this initiative, a new Regulatory Innovation Office will collaborate with multiple government departments to streamline the introduction of new technologies.
The cultivated meat sandbox is designed to lower the financial barrier to regulatory approval, cutting the typical cost range of £350,000-£500,000 per product. It will run for two years starting in February and collect scientific data to ensure these products' safety and proper labelling.
Source: Green Queen
Catch up on the latest updates on biotech-enabled agrifood businesses and breakthroughs in issue #77 of Better Bioeconomy:
BIO BUZZ:
🧀 Those Vegan Cowboys debuted its precision-fermented casein protein, with plans to launch animal-free cheese in 2025
🤝 Umami Bioworks collaborates with KCell Biosciences and WSG to establish a cultivated seafood production pipeline in South Korea
💨 LanzaTech moves into the food arena with LanzaTech Nutritional Protein (LNP) set to reach commercial-scale production in 2028
🍄 Kinoko-Tech partnered with Australia’s Metaphor Foods to commercialize mycelium-based products, targeting a 2025 launch
🇨🇳🇺🇸 Is China's potential biotech dominance, especially in cultivated meat, pushing US Republicans to embrace cultivated meat?
🇯🇵 The Good Food Institute opened a new office in Japan to tap into the country's massive potential for advancing alt proteins
🥛 Protoga Biotech is set to launch a lactose and cholesterol-free microalgae-based milk in December
🇧🇷 FMC Corporation partnered with Ballagro Agro Tecnologia to bring fungi-based biological solutions to Brazilian farmers
GEEK OUT: New segment covering scientific research papers about biotech-enabled agrifood updates for fellow biotech nerds 🫡
🧬 Engineered quorum sensing-based genetic circuits improved the productivity of industrial E. coli at low pH
🌱 Plants engineered using synthetic DNA created animal nutrients like creatine
🌾 Rice plants treated using microalgae-based biochar improved seed production
🍌 Researchers developed a banana plant that is resistant to two of the most destructive diseases for bananas
💪🏾 Super high-oleic and low-saturated soybeans created using CRISPR gene editing
BIO BUCKS:
🇦🇺 The Queensland government backs Cauldron Ferm in building ‘Asia-Pacific’s largest’ precision fermentation contract manufacturing plant
🌱 AgroSpheres completed a $37M Series B funding round to help bring its proprietary biopesticide solutions to new markets
🇮🇱 Lavie Bio received a grant from the Israel Innovation Authority to advance its ag biological delivery technology
PODS & POSTS:
💡 Key takeaways from Future Food-Tech 2024 summit in London
🎧 Milk & Honey Ventures’ founder, Beni Nofech, on the state of alt protein investing
Check out this week’s issue to learn more:
https://www.betterbioeconomy.com/p/asian-cultivated-seafood-partnership
11 Republican Congress members, led by Andrew Garbarino and Dan Newhouse, called for an analysis of China’s advances in cultivated meat and synthetic biology. They view these developments as threats to US leadership in food security.
China's 5-year plan calls for research in cultivated meat, alt proteins, and aims to dominate global supply chains. US Republicans are concerned that China's growing influence in the novel protein sector could impact global food security and threaten the food supply of the US and its allies.
Despite the US. having a strong position in the alt protein sector, continued efforts to ban cultivated meat domestically could undermine the country's leadership in this field.
Source: Green Queen
The September edition of cultivated meat newsletter is out—summing up the month's biggest stories and developments in the sector https://cultivatedbites.substack.com/p/the-month-in-cultivated-meat-september
Top stories include:
I've copied and pasted one of my sections: The Large Bites!
🛑 Illinois joins a growing list of US states seeking to ban cultivated meat
Illinois House Representative Chris Miller introduced a bill to make selling, manufacturing, or distributing cultivated meat a Class C misdemeanor. The core reason? Farmer welfare.
It’s unclear whether it will pass or not.
It comes off the back of bans in Florida and Nebraska and follows in the steps of a Michigan lawmaker who introduced a similar bill in June.
👏UK regulator to reform approval process for cultivated meat & precision fermentation
Next year, the UK’s food safety regulator—The Food Standards Agency (FSA)—will introduce changes to its regulatory framework to “modernise” how new foods like cultivated meat are brought to market.
💪 Believer Meats teams up with German engineering firm ahead of 2025 launch
Believer Meats partnered with German engineering firm GEA to scale up the production of cultivated meat. Believer Meats boasts the world's largest manufacturing facility for cultivated meat—the partnership will help prepare for its opening next year, helping to drive down associated costs and emissions.
Again, for the full post read here and if you're interested in more content, consider subscribing!
Catch up on the latest updates on biotech-enabled agrifood businesses and breakthroughs in issue #76 of Better Bioeconomy:
BIO BUZZ:
🥛 DairyX Foods developed animal-free casein proteins that self-assemble into micelles to replicate dairy’s functionality
🤝 Believer Meats partnered with GEA to co-develop technologies to improve the economics and sustainability of cultivated meat
🥚 The EVERY Company secured a key patent for precision fermentation of egg proteins, focusing on recombinant ovalbumin
♻️ Scientists used food waste as a low-cost cultivation medium for Chlorella microalgae to achieve substantial biomass productivity
🧬 Research showed the potential of ploidy manipulation and glycerol in improving yeast’s recombinant protein output
🎯 Scientists achieved efficient plant gene editing with engineered proteins using a potato virus
🥔 Researchers used Asteraceae biomass and biofertilizers to improve potato crop health by controlling black scurf disease
🛠 A library of free resources to help you on your biomanufacturing journey
MACRO STUFF:
🇮🇳 India's Health Minister JP Nadda emphasized the need for a regulatory framework for novel foods, including cultivated meat
🇦🇺 Cellular Agriculture Australia calls for industry stakeholders to collaborate on clearer and verifiable impact metrics for cell-based foods
BIO BUCKS:
🍼 Helaina raised $45M Series B to commercialize its precision-fermented breast milk equivalent protein in the US later this year
🧈 ÄIO raised €6.1M to build a facility for its fermentation-derived alternatives to palm oil and animal fats
🌱 Qarbotech secured a $1.5M seed extension to expand its photosynthesis-enhancing tech, which boosts plant yields by up to 60%
🛡Micropep Technologies raised an additional $11M in Series B to rapidly identify and develop micropeptide-based crop protection solutions
☀️ Kagome and SVG Ventures launched the $50M SVG Ventures Sunrise Fund to invest in startups innovating in climate-resilient agriculture
🇳🇱 Meatable was awarded €7.6M under the Netherlands Enterprise Agency’s (RVO) ‘Innovation Credit’ programme
🇬🇧 Fermtech raised over £325,000 in crowdfunding to support the production of Nutriferm, its ‘zero-carbon’ protein product
Check out this week’s issue to learn more:
https://www.betterbioeconomy.com/p/helainas-45m-series-b-50m-agritech
The cellular agriculture industry is under increasing pressure to provide clear and realistic impact claims to policymakers, investors, and consumers. However, many companies in the sector are making aspirational claims that may not match short- or medium-term realities, which could backfire if not substantiated.
Terms like "cleaner" or "kinder" and metrics like "deaths avoided" are often vague and difficult to verify, posing a risk of litigation. This can harm investor confidence, alienate consumers, and potentially diminish government support.
The report also stresses the importance of reliable Life Cycle Assessments. It highlights the lessons learned from industries like plant-based proteins, EVs, and sustainable fashion, showing the value of evidence-backed claims in preventing greenwashing.
Source: vegconomist