/r/RealEstateTechnology
Real Estate Technology for real estate professionals (including agents, brokers, investors, and proptech professionals). Trends and innovations in technology for real estate including lead generation, marketing, websites, SMS, and SaaS, consumer behavior, residential and commercial software, etc. In short: If it’s a tool that makes lives easier for real estate professionals, you’re in the right place. Also a space to discuss broader Prop Tech trends (mobile app, business/funding, news, etc).
/r/RealEstateTechnology
Hi, Im a small property owner in Canada with two units. I get maintenance not so often, but I find that it eats into my day by keeping track of maintenance, contacting vendors / maintenance people, etc. Is there a way you guys automate this whole process? I want to be hands-on enough to be in the loop of whats going on, but not have to do much work
Hi r/RealEstateTechnology friends,
I built LazyRealtor, a website that turns your Zillow listings into beautiful home walk-through videos.
Here's an example of a home walk-through video it produced: https://youtu.be/j7qcZqvQO_k?si=dCq2DwAYoLqTch7X
How it works:
LazyRealtor turns the images into FPV shots with a professional voiceover and background music. I know hallucinations are a big concern - we prevent them through some clever chain of thought prompting.
We've been been live for a month and have already had great reception from some of my agents - check out the testimonials. Some of them even use these videos as their "Virtual Tour" in MLS! I'd love to get your feedback on it as well. Give it a shot and let me know if you like the output!
If you’ve been wholesaling real estate for a while, you probably have a huge database of leads you’ve paid to skip trace and follow up with. Even if you’ve already made money from them, there’s a good chance many of those leads still have potential—you just need a smart way to re-engage them.
Focus on What Worked
Look back at your deals from the past six months and see which types of properties or sellers led to successful transactions. Maybe it’s certain zip codes, probate leads, or properties going into foreclosure. By identifying two or three consistent factors across your recent deals, you can zero in on the leads most likely to convert again. Filter your database using those patterns and start with a manageable chunk—say, the first 10,000 leads.
Personalize with AI
Generic messages won’t cut it. People get bombarded with mass texts and need a reason to respond. An AI-powered SMS system can scan each lead’s history—like previous conversations or objections—and craft a message that feels personal. For example, if a lead once said, “I’m not ready right now,” your new text could be:
“Hey [Name], hope you’re doing well! We spoke about a year ago about your property at [Address]. You mentioned you weren’t looking to sell back then, so I’m just checking if your plans have changed.”
By referencing their original response, your outreach stands out from the typical copy-and-paste blast.
Test and Track
Send your AI-powered messages in batches so you can handle replies and measure results. Track how many people respond positively, schedule calls, or move forward with an offer. Use these insights to refine your messaging. If you see a pattern in the responses—like certain types of leads consistently ignoring you—adjust your filters or your text approach.
Real-World Results
In our own campaigns, we’ve seen one closed deal for 10,000 leads reactivated in real estate wholesaling once. In other industries like roofing, we’ve seen even better numbers like 2 in 10k reached. Remember, these are leads you’ve already paid for, so any new deals are essentially a bonus on top of your initial investment.
Next Steps
Reactivating your old leads doesn’t have to be complicated. With a data-driven approach and AI-powered messaging, you can tap into your existing contacts and turn “maybe later” into “let’s do it.
Hint: Hire a DataAnalytics team or a member who can give better projection.
Leave your thoughts in comments
Any recommendations? I’ve spoken to a number of marketing firms whose prices were surprisingly high. Wondering if anyone has any alternative recommendations.
I know that online presence is extremely important in this game and only a linkedin page or a free website from the brokerage ( especially if one decides to pivot and leave the company ) doesn't seem enough. Or is it just me?
I believe that having a personal tailored website and good SEO is crutial as well and I'm just leaving leads for competitors.
Any other views would be greatly appreciated!
Hey everyone,
I’m looking for an API that provides rental price comparisons in Canada. Ideally, I’d like to input an address and get real-time data on what similar properties in the area are charging for rent. Does anyone know of a reliable service for this?
Thanks in advance!
Would love to know your experience on above. Thinking of getting an iPad Air, may get the data plan with it depending on reviews.
Hello everyone,
It seems I cant find this answer anywhere, could I be overcomplicating things?
I am trying to cold call using a VA in Philippines. I have bought Mojo Dialer and currently have a single line dialer and am in the process of whitelisting my GOOGLE VOICE NUMBER. I have tested it from my phone in the US and Mojo Dialer allows me to call people, but i cant recieve calls back, is this because it is a google voice number, or because i dont pay the call me back feature on Mojo?
How is my VA supposed to access mojo dialer to start cold calling, how are they supposed to dial out? do they just use their phones to make calls to the US? Do I need to set up an additional service to cover this? this is where im truly stuck. I dont understand if the process would be different on their end vs mine
In essence, money is a little tight, im paying about 130 for mojo. what i really need is a service that allows for call recording, so i can better train my VA, and a number that allows my VA to call to the US, with a little fee. i like the ability to make lists on Mojo that way i just move contacts to a list with their name to start cold calling, I also have my own CRM which agents would fill out manually. Mojo dialer is very elegant and i think to scale it might be a great idea, but is this my best bet?
Thank you all any help would be appreciated
I am from India where prices of real estate are not regulated. So prices sky rocket cyclically.
You have $100 to build your ideal real estate CRM. What features are you choosing?
🔹 Core Features:
🔹 Lead & Deal Flow:
🔹 Market & Data Analysis:
🔹 Collaboration & Extras:
Just like the title says I’m looking for platforms that can help me perform market analysis on large scale CRE deals. I’m specifically looking for tools that can find sale data on recent CRE transactions.
I know platforms like Crexi have comp tools but I wasn’t too impressed.
I’m if not tool exists I’ll just build one, I’m a technical director at a PE fund. If I built one who would be interested in buying it?
I am a house flipper and would like to find a map that shows home prices (price/sqft ideally) so I can quickly see if a property is in a high value neighborhood without running comps. Basically a home value heat map at the neighborhood level. Any suggestions? I have spend some time looking and can't find anything like this.
Hi All,
I am not a realtor nor seeking to buy or sell any property.
I recently joined a startup who are building a software product for Real Estate where realtors can do almost all tasks in it right from the lead management to closing a deal. I researched how a real estate transaction works and got a high level idea about it but i want to know more in detail about all the stages(if someone can be kind to explain or it's okay maybe I will get to know eventually after sometime in the company)
I was given a document about the product why they are building it and I see in it that currently realtors use different applications for different purposes like one app for Leads, one app for appointments and some other app for compliance etc. Is this really true? if you can list what apps or tools you use for each stage, this would help in my research.
Is it possible to route the message people send to my kvCore to my phone app messaging. I miss incoming messages because they go to kvCore and not my phone messenger.
If it is possible, how do I set it up?
Thanks!
With the surge in AI I’m intrigued if any of you have used any AI tool?
Hey r/RealEstateTechnology!
We recently put together a tool to help me (and hopefully others) automate the process of gathering property data (Zestimates, Redfin Estimates, etc.) from popular listing sites and plugging it straight into an existing spreadsheet. You basically give it a spreadsheet of addresses, and it returns updated values—along with citations—so you know exactly where each piece of info came from.
I made a short YouTube video demoing how it works. It’s been a huge time saver for me, especially when I’m managing multiple leads or keeping track of a lot of properties at once.
What it does
• Automatically collects Zestimates, Redfin Estimates, Realtor data, and more.
• Works with your existing spreadsheet of property addresses.
• Adds citations (super helpful if you need a quick reference).
• Saves tons of time versus manually jumping between websites.
Check out the video to see it in action, and if you find it useful, I’d love for you to try it out! Feel free to ask me any questions or give feedback. If you find it handy, a like or upvote would be awesome. Thanks, everyone, and happy automating!
Hey everyone!
I run a lead generation company specializing in SMS outreach for motivated sellers, and over the last 1.5 years, we’ve developed our own SMS platform to streamline (and massively improve) our workflow. After chatting with a fellow wholesaler recently, we realized our platform is actually far more robust and versatile than many of the existing tools out there. Now, we’re exploring potential partnerships with individuals or companies who can benefit from (and help us expand) this platform.
Here’s a quick snapshot of what our SMS platform can do:
AI Auto Reply: Our system responds automatically to incoming texts with intelligent, context-based messages.
Automated Data Extraction: It can parse incoming messages for key details—like asking price, reason for selling, etc.—and automatically record them. You can configure it to pull just about any information you need.
Carrier Violation Management: We’ve built safeguards to avoid spam flags by limiting the number of messages sent per sender number within a specified timeframe.
Opt-Out Management: Automatically flags and removes any opt-outs to keep your lists clean and compliant.
Intelligent Message Filter: Only shows you the messages that actually need your attention (e.g., potential leads or replies that require a human touch). Irrelevant or abusive messages get filtered out.
Built-In CRM: Keep track of leads and conversations in one place, without juggling external CRM platforms (though you can still integrate if you want).
Automated Lead Status: The system updates lead statuses (e.g., “Wrong Number,” “Qualified,” “Unqualified”) based on replies, so you can focus on the leads that matter.
Property Info Display: Property details appear right alongside the conversation to help you quickly assess each lead.
Auto-Scheduling Appointments: Eliminate the hassle of back-and-forth scheduling by setting up appointments automatically.
Seamless Integrations: We can connect to a variety of tools, including Salesforce, Calltools, Zapier, Calendly, and more (as long as there’s API access).
Auto-Followup: Automatically re-engages leads after a certain period, so you never miss a chance to convert.
I'm not claiming our tools is best in the market, but this can become!
Hey Everyone,
We're thinking of switching from FollowUpBoss to Monday.com. Though we are trying to do our own research on how well it could do, I just want to ask for any feedback or any first hand experience on how well it works for you, so if you're someone who's using Monday.com please let us know how it's working for you. Is it better? Is it easier to navigate? Does it do well for automation? How about email campaigns? Lead management? Sales Funnel?
Any feedback, anything at all, can help us out big time. Thank you!
Hey all - I've been trying to figure out the best way to manage my social media accounts. What do you guys use today to post listings? do you do this manually across all social platforms? and how much time do you (or your team) spend on managing social media presence?
Thank you!
Hi there! I've never done cold calling in my career. This has led me to work mostly with buyers which is extremely time consuming. I always see people talking about calling expired listings, and this might be a silly question, but how do I even get their number or contact information? Is there any type of software to get their phone number?
I'm developing a web app and need to pull listing photos using a URL or MLS ID.
The agent has confirmed they own the rights to the images.
Is there a way to do this without needing RETS credentials? Would scraping a site like Zillow for image URLs be legal? I want to ensure everything is done legally.
Hi all,
I’m looking for some advice regarding our WordPress-powered real estate website. We’ve got a massive site that pulls in over 3,400 properties and all associated media content through RETS, replicating the entire MLS. Initially, things were running smoothly, but after 3 years, I feel like some things are starting to get neglected and not purged properly. I don’t have control over the sync scripts, as Realtyna handles that part of the integration.
The Issue:
Our site is starting to experience noticeable lag. We’re using NitroPack for caching and have managed decent scores on GMetrix and Google PageSpeed, but the user experience still feels sluggish at times.
Hosting:
Currently, we’re on Hostinger’s professional plan (250GB SSD, 6GB RAM, 4 CPUs), but it’s shared hosting. I’m beginning to think the hosting might be the bottleneck.
I’m considering moving the site to Vultr, where we can have more control and opt for a more powerful instance. But while there are many hosting options available, storage is a key constraint. Most of the hosting companies like LiquidWeb don’t offer enough storage for our needs.
We require around 100GB of storage for the site, and I'm also exploring OpenLiteSpeed (https://openlitespeed.org/) as a potential alternative to WordPress for better performance.
I’m in the process of cloning the production site to a Vultr instance for testing and benchmarking, but I’d love any suggestions or advice you might have on improving performance or hosting.
Additional Context:
Here’s our live site:
https://boardwalkrealtypv.com/
And here’s the staging site:
http://powderblue-reindeer-662127.hostingersite.com/
Any help or advice would be greatly appreciated!
To preface I do not subscribe to or have any sort of membership with Homes.com* These are two stories of wild calls coming from Homes.com* as "leads" you can skip if you don't like dramatic retellings.
A Homes.com* rep came into our office a few months ago to make sure all of our agents in our small brokerage has profiles that were popping up. Ever since I get really really weird "leads" from them.
First I got a voicemail that was basically like F-you stop calling my mom. I got an email from Homes.com* confirming the number that called me was a lead they sent from one of my property listings. So I called him back and proceeded to get cursed out for calling this dudes elderly mom. I'm great at de-escalating from my last service job and wanted to get to the bottom of this "lead" so I let him get it all out and addressed that I was calling him back from a voicemail I recieved from a number I did not call and that this site had also sent me an email with his mom's info saying she was interested in my property for sale. It turned into a great discussion about how they are from a different state and that his mom has a flip phone and most definitely did not click on this listing and I reassured him that I would not call again and I didn't try to call his mom in the first place. But like... WTF? I brushed it off until my last Homes.com* "lead."
Today a number from Wyoming called me (I am from a southern state) and I answer. I am greeted by a robot telling me they are connecting me with a "lead" and a precious older woman is on the other line. I let her know who I am and she proceedes to tell me she thinks she called the wrong number because her bank gave her this number (which was not mine) that was linked to two unauthorized transactions on her statement and she was trying to get it figured out. I googled the acronym she gave me from the statement beause she doesn't know how to use the internet but was unsuccessful figuring out what it was. We then discussed how she has family in my state and how she was very confused why I got her call but that she appreciated my kindness. She is going to call her bank back to make sure she has the right number. These are the only two calls I have gotten from their "lead" service randomly but they are 2/2 for crazy random non-lead calls.
All that to say I won't be using them as per my experience with the free crazy "leads" they sent me. I already let my broker know about the crazy calls and he is talking to the rep that visted. Just wanted to give my experience.
What a year it's been! 8 years ago, I left the oil field to start over in real estate. Started with wholesaling, moved into flipping, and learned more than I ever imagined. It wasn’t easy, but it was worth it.
If you’re thinking about a career change or self-employment, trust the process and take the leap. The challenges will shape you, and the rewards are life-changing.
Hi everyone,
When researching rent comps last week, I realized how much time I spend using tools like Rentometer or Rentcast to get a rough idea of recently removed comps before manually cross-referencing Zillow, Apartments.com, and Facebook Marketplace. My properties typically fall into the 75th percentile for rent estimates (nice but small with no amenities), but I’ve noticed some gaps in the current tools that slow things down.
One of the biggest frustrations is the lack of quality scoring for comps. Tools today lump all listings together without considering property condition. Here’s what I think would improve the process:
I’d love to hear your thoughts:
I'm part of a team building a new real estate startup called Heim, and we're tackling what we see as a major gap in the current market: a transparent and competitive marketplace for real estate agents that benefits both agents and consumers.
We all know the current lead-gen model is flawed. Agents are paying exorbitant fees for often low-quality leads, while buyers and sellers are stuck in an opaque process with limited choices and little negotiating power. We believe technology can be the driving force behind the change.
Here's what we're building with Heim:
Why we believe Heim can make a difference:
We're currently in the early stages of development and are building a waitlist of interested individuals (both agents and consumers) who want to be among the first to experience Heim. We're also actively seeking feedback and insights from the real estate tech community.
If you're interested in learning more, providing feedback, or joining our waitlist, please visit https://goheim.com or follow us on X.
Propstream, Batchleads, Propwire, Zillow... Curious to hear what others are using to find properties. I have had experience with using Propstream and BatchLeads. What are some others out there that you would recommend to find off market deals. I am a wholesaler who is based out of NC.
I’m a NYC agent and the overwhelming majority of my business is working with developers to launch their new devs (talking 90-350 units) and lease them up.
While this is fun, I do want to work my way into sales and working seller side specifically. The way I think of it is my large volume of rental deals are my single base hits, but selling a $1m home a few times a year are nice home runs. Would you rather drive to the same building and do 100’s of tours to make the same commission if you just sold one $1.5m sales listing? (Obviously not that simple, I get it)
My current marketing to developers has just been emailing and calling their offices and pitching them on my company & team. However for home/condo/co-op sales I’m not entirely sure where to begin.
I’m thinking of the following:
I’m new to these marketing sources so if anyone has any insight to the success of them or recommendations (for getting sales listings), please let me know!
In between using AI agents or them. Any input?