Hi everyone! I am graduating in December with a degree in Public Relations. I am also relocating to the Las Vegas area for family reasons. So far, I have had no luck and can't even land an interview. I am applying for entry-level positions. I also understand that this varies on my resume. My industry mentor told me my resume looked good and helped me clean it up. I wanted to know if anyone was also in the same boat or if there was any advice anyone could give me. Thank you!!

Has anyone had positive experiences or could recommend a reputable reputation management company specifically for removing bad reviews on sites like Healthgrades, WebMD, etc.? I'm not looking for help with Google reviews but would like a company that specializes in other platforms for doctors...
Ideally, I’d like to work with a reputable company that charges per successful removal. If anyone has a recommendation or experience to share, please let me know.
Thanks!

I might have some budget at my company to do external training, and while I have a degree in Communication, it’s been a hot minute since I graduated and I am looking to get a refresher to have a more strategic approach in what we do daily. I’ve been eyeing the PESO model certification that has been mentioned a couple times here and wanted to ask if this is what you’d recommend or if there is anything else you’d suggest to look into? TIA!

I'm taking an interest in PR but was wondering what the actual day to day was like for different positions? And also what are realistic salaries? (It would be great if people from Europe could also comment).

Freelance work: would be great to have opinions on this too.

I’m looking for advice on funding an overseas trip to an IABC conference in March. I’m a PR and content manager for a small-ish agency in western Canada that is looking to expand internationally. There’s a really interesting looking conference coming up in Manila focused on the Asia-Pacific market that I would love to attend.

I have a few reasons for wanting to go. Firstly, I have personal connections in East Asia that I would like to personally develop for our business expansion. Secondly, we’re currently hiring remote staff in the Philippines and it would be great to promote the agency there directly. And thirdly, well, I just want to go for my own reasons.

I asked my CEO about it and she said “Great idea but it’s not in the budget.” And I can’t really afford to do it out of pocket, at least not in full. Any thoughts on where (if anywhere) I might be able to get funding for something like that? Any ideas are welcome.

I’m currently on over 40k doing Financial PR in the UK, and have around 2 years experience.

I find financial PR a bit dry, and the sector I specialise in doesn’t interest me.

I’d like to change to corporate PR, and a different sector of clients.

The recruiter has told me I might have to take a pay cut, unless I can really impress them. The trouble is, I don’t have any corporate PR experience, only capital marks and financial experience.

Has anyone made this move and/or got any advice for the change. Aside from getting the job, I’m actually a little worried about not having the experience to be good at corporate PR. Do you think the difference will be surmountable?

I've just started a PR company after doing PR for my own band and I'm looking at ways of expanding my network / building trust with publications when my company is so small.

I know there are no quick fixes but would love to lean into everyone's experience into making us a company people can trust

Sorry y’all, I don’t mean this as a personal attack, I’m sure many of you are good at your jobs and really valuable, I think I’m just having a bad time.

I was a journalist for many years and switched over to PR last year, I work for a mid-large-size agency, and my god, coming from the other side. this job feels so dumb.

We spend so much time crafting these overblown media plans or promising very intricate, high level stories that don’t materialize, because ultimately we have very little say over what a journalist is interested in or writes.

For context, in my career as a journalist (10+ years) I cannot remember a single story I wrote based on a cold pitch from a PR person, or even one I had a working relationship with. Most good journalists not only don’t think that way, they bristle at getting pitched - they like to think of themselves as independent thinkers who are ahead of the trends and skeptical of anyone trying to sell a story. Reporters are just busy and burnt out and don’t have time to read your mass emails, and yet we spend all this time trying to track them and their coverage like they are mythical woodland creatures that are hard to catch.

I can’t help but feel like this entire industry is incredibly bloated, full of professional schmoozers that portray the media as some opaque club that’s impossible to get into, just so they can justify their jobs and milk tens of thousands of dollars in retainers from corporations who don’t want to really prioritize media coverage anyway, they just want to CYA. Nothing I’m doing feels helpful or useful in any way. I feel like I am making shit up daily to justify a paycheck.

Does it get better or is this just very much not the industry for me?

After spending so much time in PR, I started creating scorecards and templates to make managing risks and brand strategy easier. This weekend, I’m working on a new one for brand storytelling—last week’s was a PR (AI) Risk Scorecard to help anticipate issues before they blow up.

Not sure if anyone else is finding this stuff helpful, but I’ve started sharing them for those who want something practical and easy to use. Would love any feedback or ideas if you’re into this kind of thing!

Howdy everyone! I've been working in public relations in the music industry for nearly 10 years. Throughout this time I've almost exclusively worked with the same, fairly small group of people. Over the last few years music industry landscape has been changing and unfortunately it's becoming harder and harder to find new work here.

I'm very interested in moving into something like tech or consumer pr but I'm having a hard time figuring out where to start. I've been doing some cold LinkedIn outreach as well as some outreach to recruiters but have not been making much progress.

Any advice is welcome! Thank you so much

I’m interviewing for my first senior level communications position and I was told I have to prepare an assignment and present it during my interview. In previous positions, my interviews have consisted of the standard Q&A and sometimes a written assessment so this is new for me.

What should I expect? At the senior level, what are the hiring managers looking for in the assignment? Is this just to see my strategic thinking? At this point I obviously wouldn’t have access to company data so how would I fill in those blanks in this hypothetical assignment? Thank you.

https://nypost.com/2024/11/01/us-news/passenger-who-pepper-sprayed-muslim-uber-driver-fired-from-pr-job/?utm_campaign=iphone_nyp&utm_source=pasteboard_app&fbclid=IwZXh0bgNhZW0CMTEAAR1h0X_kajxjr6CfwT6nKrcpOqMGed4rgZTMIAf6y9WqCvjYrxmeH52C-l8_aem_zaYn8YmyQXa84238c9aE8w

She’s probably never going to work in PR again, even if she doesn’t go to jail. Do you agree?

Share your frustrations, failures or f**k ups for discussion with the community. These can be frustrations with the industry, co-workers, journalists or yourself!

Hey! Not sure if this is the right subreddit to ask this, but how does one handle clients that have customers that are utter jerks? Like it feels like the customers make you feel like they own your soul in what you are doing, despite respecting your client's requests on how they would want something to happen. Additionally, client never takes responsibility in telling customers that they were the ones who want to implement things in the first place. I believe this mainly applies in managing big groups or artists?

Any advice?

Hi, looking for advice:

I've done shared and owned marketing since around 2008 and about 7 years ago I got to onboard a PR agency and work with them in-house on earned media to great success. We went viral a few times in our niche and got top-tier coverage consistently thanks to their hard work and my willingness to prioritize them and get them everything they needed as quickly as possible. Unfortunately, I left to follow my manager to a more straight up marketing job (paid and owned), and I hate it.

I would like to find another job like I had before, but looking at in-house roles, many require agency experience. I don't have that, but I'm open to it even if it means taking a couple years to start over completely from the bottom at an agency.

I see PR pros mention the client being crucial to their success, and I fully understand that and want to be their in-house champion. My question is: what's the best path to get back into this type or role? What would you do if you were me?

I live in the Los Angeles area, if that's helpful to know.

Thanks in advance.

I’m realizing my agency is very top heavy with little to no junior support. On half of my accounts, an AS is the lowest tier. I’m the lowest tier on two accounts as an SAS, reporting to a VP and SVP. I just want a strong AE or SAE to manage admin and drive pitching while I mentor, which is what I want to do.

Is this happening at your firm too? I really feel like it’s stunting my growth too because I’m still doing agendas, media lists, and pitching, and then expected to do all the admin and do strategy for 5 accounts (6 coming next week). I have 9 years of experience under my belt so I’m by no means junior level.

I have a 1:1 tomorrow with my boss to reiterate my desire for more junior staffing. I’m burning out being the main pitcher and having to be the one to put together strategies and full on communications plans all the time for too many clients.

Hi there, I am a comms student looking to get into the PR world. I am very interested in financial comms but am afraid if I go corporate I might miss out on a lot of fun and rapid work at agencies. I have no media monitoring or campaigns experience before so I am interested in learning on an agency level, however my goal is to secure a job on a corporate level.

I am starting my internship doing corporate comms in a bank, but I am afraid I might be behind in things if I don't go the agency route in terms of using PR tools and agency life that's more fast paced and you are wearing multiple hats.

Any thoughts on this? Truthfully I don't think I suit the agency life but I need some advice in this, thank you!

Client was a disabled amputee veteran that lost a leg and uses a prosthetic. Flew him to receive an award after he won 21 medals in the para athlete competitions.

The airline refused to accommodate his extra legroom seat that we paid for. Nearly booked him on a different flight and told him, "If you don't like it, fly another airline."

I grabbed all details and interviewed client on Youtube. Spread it on social media.

Wrote article on Newsbreak describing incident.

Reached out to competing airline that treated client very well on flight home.

Article went viral, topping 11k views, 110k impressions, still gaining traction.

So much web traffic that it shut down client's website.

Client got 11 media interview requests and still getting more.

Airline offered him $100 to settle. We turned it down.

We have been running paid traffic to article and a Linkedin Carousel did very well.

2 CEOs and a Hollywood actor have pledged support.

Keep in mind that we did this competing with an election and the World Series.

Is it the biggest campaign ever? No. Are we actually holding out to help disabled flyers? Yes.

They reached out today with a slightly bigger offer that we turned down.

More to follow but we pitched every major news station and 15 local news stations on the East Coast.

Next week should be interesting.

Hello. I (F25) am contemplating transitioning out of College Sports PR due to the typical low pay in this field, but I have some concerns regarding if I have the experience to move to corporate or university public relations.

I graduated with an undergrad in Mass Communications/General Broadcast, with the only PR experience being in sports information/media relations.

I did multiple internships during my undergrad and graduated with a 3.63 GPA from Honors College, which allowed me to get into my field so young, but all of them were sports focused so I'm trying to figure out the best way it would be for me to pivot if possible.

I have been an assistant director for two years now and if possible, I could go to school to get my masters in public relations. The University I work at offers it, but it's only three pr classes, that aren't necessary focused on anything in particular. (Work at my alma mater so not concerned about the "level" of difficulty regarding the master's)

My question is what should the process be for me if I decide to transition away from sports into the corporate world? What do I need, if anything at all?

Any and all advice would be greatly appreciated. Thanks.

I run a brand in the home and garden niche. Affiliates drive most of our sales but after the google update earlier this year it shook us up. Our current PR agency is not performing the way we’d like. We have a great product, solid EPC, CR, high commissions, and an affiliate program set up through Share-A-Sale but open to impact.

Where could I find a good PR agency or even a lone wolf that could come in house?

I’m trying to find someone more industry specific to help land placements on major editorials related to our product niche.

Thx

If this isn't remotely possible please tell, but I'm seeing more and more items about influencers and news, and wanted to see if anyone hear has a good starting point -- databases, best practices, KPIs, processes -- for partnerships with influencers on earned media for public affairs campaigns? Is this not a thing and are they always paid?

Hello, I’m looking for recommendations for the best of the best in public relations and publicity as it concerns crisis management for a high profile public figure.

Looking for either companies or consultants. Any advice would be appreciated. Thank you. 🙏

Hi all. I am a Junior studying journalism and am a bit worried about salaries in the future. Making 40k a year with multiple years of experience is not very welcoming to me, and I am wondering what how a writer like me may switch to PR.

I am not too far into my major, but I would be very behind on internship opportunities as I don't have any experience in the field. What do you guys think?

Hi, I’m a couple of years into my comms career with agency experience only and have the opportunity to go in-house to a consulting firm. Would be getting a significant pay increase and taking the next step up, though I’m nervous to make the change.

I’m relatively happy/comfortable where I am now and have a great relationship with all my teams but this opportunity is exciting. Aside from work life balance, I was thinking of moving on from agency life 1) to be able to focus on one company (aka not feel spread out over so many companies at once as it makes me feel chaotic and unfulfilled) 2) be able to get more in the weeds of corp messaging and 3) for career development - I’d be exploring broader comms like content, social etc too and my focus right now is pretty much mainly media relations.

Work life balance is huge for me (and it’s not been that great in-agency). It’s less so the long hours and more so the churning things out non stop on minimal pay, non stop hundreds of emails and messages a day and can’t even take a lunch break without missing something. I like to keep busy and productive, just don’t like having to rush everything I do.

I’m wondering if the grass really is greener on the other side, particularly in the consulting/professional services industry. As there are so many areas and spokespeople to ‘PR’ in consulting businesses I’m wondering if it would actually be quite similar to agency. Can you really take more time and care in-house? Let me know, would love to hear about others’ experiences.

Hi PR enthusiasts. I'm a 2nd year journalism and media studies double major in the US looking to break into some research on politics, but I'm not fully familiar. In my own exploration of news, it can be hard to see the truth, especially within the US, there can be a lot of different perspectives that influence how facts are conveyed. Is this a problem you see the college students in your life having as well? What approaches do you recommend to help them develop a critical mindset??? Help!!

Hello everyone,

I’m a senior studying Communications at Purdue University. I am currently taking a PR Techniques course and one of our assignments is to interview someone who currently works in the industry. The assignment is due in roughly 2 weeks and the interview should be about 20 minutes.

I understand I should have reached out a bit sooner so I apologize if this is short notice for anyone. With that being said I am a very flexible person and am willing to work my schedule to better fit someone’s availability. I am willing to provide my interview questions ahead of time if you would like as well so you may better prepare.

Thank you so much for your time and consideration. My DM’s are open if you would like to personally message me about this!

Once again, thank you!

I’m a PR professional in tech with 5 years of experience. My employer insists that I should continue to up skill. In fact, my career development within the company depends upon it. They would like me to map out a 6-month personal development plan that includes an educational element. I’ve searched online, but seem to find only expensive courses offered through university graduate programs or questionable udemy/coursera courses.

Can any of you recommend some excellent courses, books, seminars, etc. that might help someone of my experience level further develop my expertise in strategic comms and PR?

Hello - I work with a few emerging designers and small brands in fashion and beauty, and lately, it’s been way tougher to get press replies or coverage, even when they have affiliate programs like Skimlinks in place.

What are some of your go-to strategies for quick wins or places where it’s a bit easier to confirm a feature? I’ve been in the industry for a while and genuinely think my clients are interesting (even if they’re newer), and our pitch angles feel unique.

Is anyone else noticing a drop in press responses recently? We’re pushing affiliate links with solid commissions, but coverage and feedback has been lower than we expected—feeling a bit stuck here.

Hi, so I’m 17 graduated early at 16 and I am interested in getting a degree in mass communications. and I was wondering if public relations was a good career to go into too I also was thinking about being a producer or journalist. I really don’t know which one to in to I really wanna work with celebrities and work in the entertainment industry.