Hey everyone,

I work in marketing for a law firm, and over the years, I’ve come to realize that digital marketing is essential for reaching new clients. When I first started, we mostly relied on word-of-mouth referrals and local advertising. But as the industry and competition changed, we decided to pivot and incorporate more digital strategies mainly email marketing and lead generation.

Lately, I’ve been using Warpleads to export unlimited/bulk leads which has been extremely useful for me since I was able to pool in several clients. I’ve also started using Apollo in combination with Warpleads. Apollo helps me target more specialized leads, like people who are actively looking for legal representation in niche areas. The ability to find these more focused leads has made a huge difference in the quality of prospects we’re reaching out to. But it’s still a work in progress, and I’m looking for ways to refine my approach.

For those of you in legal marketing, how do you use tools like Warpleads or Apollo to target the right clients? What’s been your experience in finding those high-quality niche leads? How do you balance casting a wide net with going after more specific segments?

Would love to hear your thoughts and any strategies that have worked for you!

Looking forward to hearing your experiences!

Just as the title says. I started at my firm a year ago and they are looking to fill a position with the same exact title as me. I was offered the highest level of salary when I started. Now looking at the job description, they are offering $20k more than when I started a year ago.

Obviously job hopping is an option for me but I’m not exactly ready to leave yet. Should I bring this to my manager?

Legal marketer here. We’ve been approached by Chambers and they gave us a proposal. Is working with them worth it? We are a small/mid-sized firm in a smaller market.

I lead marketing and business development at a small, very niche law firm. It’s the first time we have ever had a formal role for my function and there wasn’t a commission agreement when I took the job, since attorneys have always lead most of the actual recruitment and onboarding of new clients. Attorneys take 30% net revenue of the new matters they bring in.

Now that we are doing more to track and build our lead gen funnel through my work, I want to be smart about how I set up for a future conversations around comp, since my efforts will start to impact BD. I’m curious how others in similar roles get paid specifically for lead gen or new business. Thank you!

If you want to dominate in legal marketing, focus on telling stories, not just selling services—clients want someone who understands their situation. Use video content to connect on a human level, showcasing testimonials and success stories. Be everywhere—social media, blogs, video platforms—and be relentless in delivering value. Target your ads ruthlessly to speak directly to your client’s needs, whether it’s personal injury or workers’ comp. Finally, position yourself as the expert by providing educational content that builds trust and authority. Play big, act strategically, and create a brand that clients know will fight for them.

I am beginning to advertise on broadcast television, looking for personal injury cases such as automobile accidents and workers' compensation. I am looking for a company to help me produce the spots. Any recommendations?

We make social media management software and want to better serve law firms.

• How big is your law firm? (headcount) Who owns / runs your social media?
• Do you do it in-house or with an agency/freelancer?
• What do you want from social?
• What is your biggest social media challenge?

Thank you!

I’m a PA/NJ attorney looking for a legal marketing company. Not interested in digital marketing.

What are some good ways to send a holiday message to clients?

What are some good holiday gifts to give to clients?

Looking for media buyers or channels onshore who can intake transfers on per retainer signed model. Generating around 150-200 transfer daily converting into retainers on your intake.

Hello! I have a family law attorney who offers neutral party QDRO drafting services and he wants to expand his network to more family law attorneys that he can help. The partners here have shut down my idea to give him a featured profile on best lawyers or find law. He claims the other attorneys don’t use those so it leads me to think that I need to make some kind of magic happen that doesn’t involve spending money. This firm is in Minnesota.

Hi,

Having been bombarded with Well Rush ads on my FB feed, I took a call and now have questions. I can't discover much info about this outfit - does anyone have any feedback about them?

Thanks -

I’ve been running Google ads (both PPC and LSAs) for several law firms and I’m constantly told I’m charging too little even once by my own client. I’m curious to know what you’re paying an agency to manage the Google ads. I don’t want to price myself too high but I’m also not trying to run a charity here.

Has anyone transitioned (or know someone who has) from a mid-level (senior manager/AD) role at an AmLaw100 firm to another company that pays more? I live in the Bay Area and have entertained doing BD for a tech company or another company out here (Chevron, Netflix, Pinterest, or even a life sciences company). I’m a career legal marketer (going on 15 years) and am feeling a bit trapped.

I go back and forth between thinking it’s fine, I don’t hate it and am good at it, so maybe I’ll just be a career legal marketer, to thinking I could earn a lot more and be less stressed at another kind of company.

I’ve considered making this move several times in my career but never ended up doing it, mostly because I don’t even know where to start! Our jobs and methods of doing BD seem so niche.

Any tips? Advice? Thoughts on what would be a possible transition out of legal marketing (earning minimum $275k)?

Not a spam use my product post, but I'm genuinely curious. I'm part of a company where we've developed an AI chatbot (not using GPT) that has done great in lead generation and qualification in other professional service fields. We've identified a significant need for chat and qualification tools on law firm websites and have also developed some innovative dynamic video chatbots.

How can I break into the field of legal marketing to encourage firms to use our chatbots? I've noticed that many firms invest heavily in lead acquisition and pay-per-click advertising, but we want to help them filter and qualify better leads. What tips would you suggest to help me arrange meetings to better showcase our product to these firms? Thanks in advance for your advice!

Reposting from r/lawmarketing:

Read the full article here - https://natlawreview.com/article/harnessing-power-ai-law-firm-marketing-and-business-development[2

There are several ways AI can enhance law firm marketing and business development strategies:

1. AI-Powered Client Insights: AI algorithms can analyze vast client data to reveal valuable insights into behaviors, preferences, and needs, enabling highly targeted and personalized marketing strategies.
2. Intelligent Lead Generation and Qualification: AI enhances lead generation by identifying and qualifying potential clients from online interactions, ensuring focused and effective marketing efforts.
3. Intelligent Lead Generation and Qualification: AI enhances lead generation by identifying and qualifying potential clients from online interactions, ensuring focused and effective marketing efforts.

Hey everyone,

I'm currently studying law in Australia and working at a Personal Injury Law firm. Lately, I've realized the importance of stepping up my marketing game to excel in this industry so I'm exploring the possibility of attracting more claims. Can anyone recommend resources to help me enhance and refine the ads I'm currently running? Stuff like monthly budget is something I have no idea how to calculate or where to start. Really new to this, but would really appreicate any sort of help.

I'm willing to invest in reputable training if necessary, understanding that valuable knowledge often comes with a price tag. Since my firm operates across multiple states, I'm particularly interested in leads from NSW, VIC, and QLD. Thank you for reading guys

Hello! I am working on hosting some free continued education classes at our law firm. We do this to help expand our network here in Minnesota. This is my first time ever helping with this, and wanted to reach out to this community to ask if anyone else has hosted similar events, and where they have found successes in advertising to be able to have strong attendance. ?

Help needed

I am building an AI co-pilot for business development for Big Law.

Would love to get your feedback and an honest review.

#thanks

I'm wondering if my conversion rate is high or low. i guess it depends on many factors. I have a small, niche firm in a competitive major city.

Hey fam, I just started a new job in marketing for a firm in Minneapolis. I fear the partners value quantity over quality. We practice pi/family/ employment, 15+ attorneys and growing. What is an acceptable amount of leads each day and how many convert to new hires each day?

Would any attorneys be interested in white label marketing content? I'm thinking blog posts, client alerts, bulletins about important developments, etc. I used to work in a law firm where I got to write those things often and really enjoyed it. I now work in-house, but I still stay up to date with various developments nationally and locally in the jurisdictions we operate in (almost all 50 states). I would identify topics, draft content, and sell it for you to tweak/customize and put your name on it.

We're a group of researchers who thought about starting a search engine solution that is focused on providing truthful and indexed results. This is to overcome unverifiable results and hallucinations which are common in language models such as ChatGPT.

We're interested in building a solution that addresses an actual problem for knowledge intensive industries, including law. As researchers, we spend a good chunk of our day actively researching, drafting, verifying information, and referencing materials. We understand the general pain about this, and we'd like to understand the problem further from a lawyer preceptive before we build a solution.

A few weeks ago, we participated in the Stanford Law LLM hackthon, and based on feedback from participating lawyers, we built a due diligence tool for M&A lawyers, based on the truthful and indexed approach. We were finalists in the competition, and we received some positive feedback from judges and mentors.

If your firm does M&A, would you be interested in having a chat with us to discuss the current challenges in due diligence processes related to M&A? We're also wondering if lawyers and law firms have been using ChatGPT/language models for anything beyond drafting templates, quick composition checks, etc.? i.e. how do you currently deal with unverifiable information?

I am hearing from a lot of attorneys who are having trouble with their FindLaw presence.

I work with lawyers on websites so I ask for their reports and review them. In some cases I am on the calls they with Findlaw as well It's amazing what they present vs. what the actual stats say.

I do not know this for sure but it seems like they are all still working remotely and nothing is getting done. I'd be curious to hear your stories if you're having similar issues.

Specifically, ZERO accountability on the SEO stuff, extremely high PPC rates on both their Google Paid ads (which seems to be on auto-bid) as well as their directory (meaning, I'm seeing clients getting RENEWED in directories with barely any traffic).

If there's any solo-practising lawyer or law firm in general that's looking to apply up to date marketing strategies to increase revenue and scale their firm shoot me a message, we've got a range of services and methods for different stages of your business. We primarily focus on reducing the extra hours and stress you usually face in client acquisition and how you go about life as a lawyer. That being said, i hope we can connect and discuss ideas. Im here to help!