/r/illusionporn
We see what we want to see.
/r/IllusionPorn uses no official definition for 'illusion', but a good rule of thumb is from the Merriam-Webster page;
"Perception of something objectively existing in such a way as to cause misinterpretation of its actual nature."
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Remember: Lousy illusions are still illusions.
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/r/illusionporn
You might find it hard to believe, but the "black" and "white" faces in this optical illusion are actually the same color. To verify this, I used the native color picker tool found in the Markup Tools of the Photos app on iOS (the Markup section appears when you edit an image), which allows for precise color identification. Astonishingly, both faces consistently displayed the same hex code: #7E7C80.
The trick employed in the puzzle becomes more effective when the words are written inside a triangle.
Somehow the shape assists in creating a mental blind spot so your brain doesn't notice the repeated word.