/r/GrowthHacking

Photograph via snooOG

Welcome to world's largest Growth Hacking Reddit Community.

A place for Growth Hacking practitioners and professionals to discuss and debate Growth Marketing.

Share novel marketing experiments, new tools and startup growth marketing stories.

Skills include but are not limited to

  • SEO
  • CRO
  • Inbound Marketing
  • SEM
  • LinkBuilding
  • Email Marketing
  • Coding
  • API Integrations

/r/GrowthHacking

55,229 Subscribers

0

Growth Hacking Stages + AI Content Creation: Lessons from a Chinese Growth Expert

Hey r/growthhacking, I recently came across some insightful growth strategies from a growth expert in China's fast-paced tech scene. Thought I'd share the key takeaways, focusing on three distinct growth stages and the increasing importance of AI:

Stage 1: Seed the Growth - Leverage Your Network

Don't underestimate the power of your existing network in the initial stages. Investors, industry contacts, even close friends and family – they can be your first users and advocates. This targeted approach fosters early adoption and generates valuable word-of-mouth marketing within a relevant community. Think of them as your initial growth engine.

Stage 2: Amplify the Message - Collaborate with Influencers

Once initial traction plateaus, look to influencers to reach a broader audience. Partnering with key opinion leaders (KOLs) within your niche can significantly amplify your message and accelerate growth. Carefully select influencers who align with your target demographic and product offering to maximize impact. Measure the results closely to gauge effectiveness and refine your strategy.

Stage 3: Deepen the Impact - Niche Down

Niche markets are often overlooked but can be incredibly valuable. By focusing on a specific underserved segment, you can tailor your product and marketing efforts to address their unique needs. This targeted approach allows you to dominate a smaller market and build a loyal customer base. It's about maximizing impact by specializing.

AI-Powered Content Creation: The Future of Growth?

The expert also highlighted how AI is transforming content creation and becoming increasingly crucial for growth. He shared his own successful experience using AI for music generation, demonstrating its potential for content marketing and audience growth. AI isn't just a tool for automation; it's a powerful engine for creativity and engagement. Explore how AI-generated content can fit into your growth strategy, whether it's for blog posts, social media, or even product development.

Key Takeaways for Growth Hackers:

  • Relentless iteration and adaptation are essential. The tech landscape changes rapidly, and you need to be prepared to adjust your strategy quickly.
  • Resourcefulness is your superpower. Especially in a startup environment, maximizing impact with limited resources is key.
  • Differentiation is crucial. In crowded markets, finding your unique angle is what will set you apart.

These insights, born from the competitive Chinese tech world, offer valuable lessons for growth hackers in any market. What are your thoughts? Let's discuss!

1 Comment
2024/12/02
14:02 UTC

0

Looking for Advice on My New SaaS Project! 🚀

Hi everyone! 👋

I’ve recently started working on a SaaS project and would love to hear your recommendations on tools, platforms, or methodologies that could help during the development process. This is my first major SaaS venture, and I want to make sure I’m heading in the right direction.

I’m currently figuring out what I’ll need for the project and would appreciate your advice, especially on the following:

  1. Project Management: Which tools do you find most effective for tracking progress? Trello, Notion, Asana, or something else?
  2. Design and Prototyping: What are your go-to tools for UI/UX design? Figma, Adobe XD, or others?
  3. Development: What tech stack would you recommend for building a scalable SaaS? (Frameworks, languages, etc.)
  4. Database and Hosting: Which database and hosting solutions are best for scalability? (AWS, Firebase, DigitalOcean, etc.)
  5. Customer Support and Feedback: Are there any tools you swear by for customer support and collecting feedback?
  6. Marketing and Launch: What platforms or strategies do you suggest for effectively launching and promoting a new SaaS?

Any advice, tool suggestions, or resources would be incredibly helpful. I’d love to learn from your experiences. Thank you in advance! 🙌

2 Comments
2024/12/02
13:52 UTC

0

What do you think the 4 C’s in SEO stand for?

The 4 C’s are the foundation of a solid SEO strategy. But do you know what they truly stand for?

Vote your pick and drop your thoughts in the comments!

View Poll

0 Comments
2024/12/02
13:20 UTC

16

Anyone noticed this trend? Cloud economies of scale have enabled business to provide extremely generous free tiers.

2 Comments
2024/12/01
11:57 UTC

6

How Bumble turned campuses into free ads

I stumbled upon this very cool guerilla marketing example in the early days of Bumble the dating app:

In the early days, the Bumble founder spotted "No Phones" signs outside lecture halls banning texting and apps like Snapchat. Wolfe Herd recreated the signs—this time adding Bumble to the list.

https://preview.redd.it/vabn0um4p14e1.png?width=890&format=png&auto=webp&s=3a025bc72fbe467c169b240cd4c4ba95f5bbabe4

Apparently, she also paid students to walk into packed university lectures—10 minutes late, wearing bright yellow Bumble shirts. They’d apologize for being in the wrong room, then walk out, leaving hundreds of students buzzing about Bumble.

https://preview.redd.it/2lvcquk5p14e1.jpg?width=750&format=pjpg&auto=webp&s=18aef150f5d465272a20d45d057d0c7bb5661b12

3 Comments
2024/11/30
14:01 UTC

3

Breaking the curse of 3 months without sales - this month's sales exceeded $15000!

I have been a moderately successful eBay and Amazon seller for a few years. About 5 months ago I decided that I wanted to get off the platforms and create my own Shoplazza store. I hesitated between niche store vs general store / trending products. While I think niche probably is better for the long term, it seems it's a longer building process and more work as well so opted for the genera/fad store and figured if I have a lot of success with a particular product I can always transition to or open another niche store around that product or niche.

I tried different products, shooting different ad sets for about 3 months, no luck, no sales. I think my main mistake was trying to pursue products that I liked or niches that interested me i.e. games, sports, board games, etc. Then I started looking at other people's stores.

While many stores were fashionable and more "fashionable" categories, I saw many stores selling boring but more practical items. I started digging further into this, googling things like "ikea parts" or "crock pot knob replacement" just casually looking for things.

I used an online store search tool and a product search tool to spy on other stores more efficiently, it was easier than searching through Google results.

I was content with some bathroom products, my shop still doesn't look big, but it's good enough for now and gets the job done. There are a lot of stores that do the same thing, sell the same things, but the competition seems to be low enough to find space for another store.

The best advice I can give is not to listen to Youtubers, not buy courses, not listen to Gurus, not try to sell products that interest you just because you are interested.

0 Comments
2024/11/29
07:03 UTC

1

Are there any affordable alternatives to Zapier and Make for automating workflows?

Hey r/GrowthHacking

I'm on the lookout for some powerful connector AI apps that can help me sync, send data, or integrate workflows seamlessly between different platforms.

I'm already familiar with popular tools like Zapier, Make (formerly Integromat), and n8n, but I’m curious to discover other options out there that could be interesting.

Also, I discovered the new kid on the block today on Product Hunt — Boost.space (adding link in the comment for you to check out). It seems to be a great all-in-one solution that syncs and integrates almost every tool and data formats.

Share your recommendations in the comments. :)

7 Comments
2024/11/28
18:45 UTC

11

Boostspace 4.0: Buy & Sell AI-Powered Workflows

Boostspace 4.0 launched on Product Hunt today! 🤩  

Boostspace helps you unify your business with two-way data sync, automated workflows, and AI-powered enrichment. 

What It Does:  

— Connect with 2,000+ tools 

— Automate workflows with AI 

— Read, analyze & enrich your dataset 

— Sync across systems and data formats

And so much more...  

Please show your support on PH → https://www.producthunt.com/posts/boost-space-4-0 

Check it out here → https://boost.space/product-hunt 

Thank you! ♥️ 

0 Comments
2024/11/28
08:18 UTC

0

Growth hacking organic growth of newsletter

I started a newsletter. The basic idea is to help entrepreneurs get an edge/spark via mindset stuff, useful news, etc. I know a lot about internal battles that builders/entrepreneurs go through, so that is the whole idea behind this.

I'm at 8 subscribers now. How can I grow this organically to 100K+ subscribers? I know this whole space is massively saturated and it's probably going to be tough. But what would you do to growth hack in my situation? Thanks.

2 Comments
2024/11/27
20:31 UTC

1

How to automatically upload ads on google ads and meta with n8n or make ?

I would like to know how to upload camapaings, analyyzes keywords, find new keywords, disable campaing, all automatically with n8n or make using AI

0 Comments
2024/11/27
15:33 UTC

2

What are the best AI solutions for automating web processes?

Hey r/GrowthHacking

I’ve been diving into AI-driven web automation lately, especially for tasks like automating research, creating demos, or navigating dynamic websites.
 
While exploring tools, I often found myself frustrated with the complexity or limitations of existing solutions—so I ended up building something to address those pain points (it’s called Nfig AI). 

I’m curious, though—what tools or strategies have you all used for AI-powered web automation? Have you found creative or unique ways to tackle these challenges? 

I have heard OpenAI is coming up with one in Jan 2025. 

6 Comments
2024/11/26
19:23 UTC

1

Founder struggling with Sales Calls

Hey everyone,

I want to share a bit of my journey as a founder, and I’m curious if anyone else has been in the same boat.

I recently launched a SaaS with a friend of mine (we are still in the early days), and while building the product has been an exciting challenge, I didn’t expect sales calls to be this hard (I don't have a sales background).

Here’s the thing I know our product can provide value to the customers, but when I’m on a call with a potential customer, I constantly feel like I’m winging it.

I struggle with keeping up with the flow of the conversation while taking notes, also sometimes people come up with objections and I don’t have the perfect answer straight away.

I’m worried my lack of sales skills is holding us back.

So I’m wondering... how do you guys handle sales calls?

Do you rely on tools to help you prep, stay on track, or follow up?

Do you have a system or method that works for you?

3 Comments
2024/11/24
16:50 UTC

2

How would you growthhack a Saas targeting busy professionals?

I'm working on a Saas that is targeting busy professionals. It's an AI assistant, helping with business related tasks. Not sure if this would be B2C or B2B, but that's another story. It helps with calendar, email, tasks to do, in an automated way.

My question to you, how would you growth hack promoting such product? Like the most crazy ideas.

I'm a tech/product guy, so not into marketing. I know some SEO, but I don't see how this would work for such product.

4 Comments
2024/11/24
12:08 UTC

0

Julep AI: Automate browser tasks with AI workflows

Julep is an API to build complex multi-step AI workflows. Great for tasks like:

- Booking tickets

- Looking for info across multiple pages

- Submitting long forms

- Tasks that require clicking on multiple places

- (searching for funny cat memes, shit posting on Twitter etc)

Show your support on PH here → https://www.producthunt.com/posts/julep-ai

0 Comments
2024/11/22
19:51 UTC

0

Signup Links by Wingback: Stripe Billing, but faster, no-code and for any pricing plan

Signup Links are the fastest way to sign up paying users for your AI or SaaS product. Mix and match any pricing models - per-seat, usage and flat fees - in a simple link to send to customers.

The free tier is perfect for launching fast - no coding required.

Show your support on PH here → https://www.producthunt.com/posts/signup-links-by-wingback

0 Comments
2024/11/22
19:50 UTC

1

Spurfit 2.0 launched on Product Hunt today!

The AI OS for the fitness industry

Spur(dot)fit is an AI-powered platform for fitness coaches, combining planning, payments, and progress tracking into one seamless tool.

It also offers white-labeled apps and websites, helping coaches streamline operations, deliver services, and grow their brand.

Show your support on PH here → https://www.producthunt.com/posts/spurfit-2-0

0 Comments
2024/11/22
19:49 UTC

9

How can I target members of a specific Facebook Group?

If there’s a Facebook Group with members we want to reach, is there a way to target them with Facebook Ads? I understand that ads cannot be directly run within groups, but what strategies can we use to specifically target this audience? Any insights or workarounds would be greatly appreciated!

4 Comments
2024/11/21
07:15 UTC

1

Looking for some AI tools related to Instagram scraping

While I understand the policies etc. just curious to know how to accumulate a large number of leads for a budget-friendly cost, I've looked at Phantom Buster, Hunterleads etc. but that's really expensive & not really worth it in terms of larger scale

& things such as Google searches or even Apify is not that scalable, I'm looking for databases of fitness coaches so if you have any leads on what tools I can use to find some larger set of databases, I'll be thankful to you forever, heck if it works, I'll sponsor some beers or whatever your fav dessert is

3 Comments
2024/11/20
17:06 UTC

1

Need advice - on getting more good clients for my technical writing agency

I recently launched a technical blog agency, and in just three months, we’ve completed over 15 projects with the help of my small team. However, I’m finding that cold DMs and emails are generating low conversion rates.

I mainly provide technical blogs for software and AI companies, and I’m excited to have worked with some amazing software companies so far. Yet, reaching out to new prospects still feels challenging. I’ve been using LinkedIn, Discord, and Slack to pitch our services, but I’m unsure if I’m going about it the right way.

I’d really appreciate any advice on how to improve cold outreach and convert more clients. Is there a more effective strategy I should be using? Your insights would mean a lot!

2 Comments
2024/11/20
11:01 UTC

2

Founder has set a seemingly impossible task

I have been set a task of generating more inbound traffic in the next 15 days without spending a penny. The target is to create a buzz in the marketing community (our product is a no code tool for landing pages). I guess one option is of course reddit channels. Would love to know what other things have worked in such cases for you guys.

8 Comments
2024/11/20
08:39 UTC

10

Need advice on influencer marketing

Hey hackers! CEO of a trading/investment SaaS here. Looking for some real feedback on influencer marketing in our space.

Context:

  • B2C SaaS for traders/investors
  • Target audience heavily desktop-based

We've shortlisted ~10 perfect-fit content creators (from 1000+) and reached out, but only got 1 response. Is this normal?

For those who've done product placements with finance influencers:

  1. What response rates did you see?

  2. Which content formats worked best for your SaaS?

  3. How did you handle the desktop vs. mobile platform divide?

  4. Any success stories or warnings to share?

Especially interested in hearing from other people who've targeted similar audience.

Thanks!

9 Comments
2024/11/20
01:14 UTC

13

Product Hunt Success and Alternatives

Has anyone had any real customer sign ups from Product Hunt? We launched on there a few months ago, got ranked 11th on the product of the day but didn't get a single sign up. We're considering relaunching our latest update but is it even worth it?

Are there better ways or alternatives? We're in that 0 -1 phase trying to do things generate our first paying customers.....

7 Comments
2024/11/18
21:04 UTC

20

Stop chasing an audience and first build an offer

For years I followed the common advice of "give out free value and someone, sometime in the future, will decide to pay you".

Used to work pretty well, but it's been getting less and less effective as there are more content creators out there.

It's harder to stand out, and you can't compete on the price of free info. You get lost in the noise and, sadly, people you attract with free content are now trained to just get more stuff for free.

I see people following this advice struggling all the time. Saw one here on Reddit a week or so past where they'd gained like 500,000 followers but were making a loss as few of them turned into customer.

In the past week, I’ve spoken to three different offer owners who:

  • Have email lists ranging from 2,500 to 30,000 people.
  • Email their lists regularly with well-crafted, best-practice promos.
  • Sell decent offers that solve real problems.

And yet... none of them were making real money from their lists.

Crazy. Especially when every "think-fluencer" says:“All you need is an audience, and the money will come.”

It won’t.

Here’s why:

Most people build audiences filled with freebie seekers—people who love taking free stuff but never open their wallets.

Freebie seekers might download your lead magnets and even tell you how great they are, but when it comes time to buy?

Crickets.

Likes, comments, and shares don’t pay the bills. Sure, they might help you hit some arbitrary KPI set by a higher up in the biz or outlined as "the thing to shoot for" by a "guru". But you're running a biz and revenue is the goal.

If your list is full of freebie seekers, you don’t have a business. You have a hobby.

So, how do you fix it?

Flip the script. Start with the offer, not the audience.

The right offer does a couple of things for you.

  1. Helps give your content focus (so it attracts the right people)
  2. Sorts the freebie seekers who never buy from the serious customers
  3. Saves you time as you then only interact with buyers and optimise to find more of them.

I've worked on a lot of offers, and generally I find the best advice for people is to think smaller.

Small problems and fast solutions have faster uptake in a crowded market. Give it a low cost and you'll see customers coming in.

This is the system I use to help people create banger offers and systems.

 Solve an immediate problem

Focus on a small but urgent problem your ideal customer faces. Think:

  • “How do I create ad copy that works?”
  • “How do I create email sequences that sell without being salesy?”

Your offer doesn’t have to solve everything. It just has to get them a tangible result quickly.

 Run a buyer-first system

Instead of offering something for free, charge a low price for it. Even $1 makes a huge difference. Why?

  • Free attracts takers who are just browsing.
  • Paid attracts givers who are serious about solving their problems.

Set up an offer stack to increase Average Order Value (AoV). For example:

  • A $27 course as the front end.
  • A $47 bump offer for an added shortcut or tool.
  • A $97 upsell to solve the next big problem.

This helps you break even—or even profit—while building your list of buyers.

 Scale with trust

Once you’ve brought in buyers, focus on nurturing them. People who’ve paid once are far more likely to pay again. Focus on them. Too many people continue to optimise for freebie seekers then wonder why no one is buying.

Use this trust to offer higher-ticket solutions, like:

  • A $99/month community membership.
  • A $2,000/month 1:1 coaching program.
  • Your primary offer that drives most of the revenue.

The best part?

Every sale at this stage is then pure profit because your acquisition costs were already covered by the front-end system.

Why this works:

Givers are invested—they consume your products and engage with you.

Takers... well, they stay stuck in someone else’s free funnel.

This system doesn’t just grow your list. It builds a business that works.

I’ve seen it in action:

  • Clients going from zero to $20K months.
  • Email lists of buyers who actually engage.
  • Business models that scale without burnout.

Stop chasing the wrong audience. Start creating the right offer.

This isn't anything new.

These self-liquidating offers have been used for years, but I still see so many people offering freebies and then wondering why they can't make sales.

If you have any Qs, just drop a comment below and I'll offer my take.

18 Comments
2024/11/18
17:23 UTC

2

Seeking tips for helping startups grow and scale

Hey all, I’ve been diving deep into the world of growth hacking and I’m fascinated by how the right strategies can really propel startups to new heights.

I’ve been particularly focused on how brand identity and design play a huge role in a company’s growth journey. It’s always interesting to see how many startups overlook these elements and how that impacts their marketing and user acquisition efforts.

I’d love to hear your experiences or any resources you’ve found helpful, especially around optimizing your brand presence and growth tactics. Also, feel free to share any challenges you’ve faced when it comes to scaling and branding!

Looking forward to learning from all of you.

2 Comments
2024/11/18
11:19 UTC

3

BRING YOUR IDEA TO LIFE!

90% of people I know they have a lot of ideas. But they won't try to make it happen. Don't be afraid of falling. Be afraid of not trying.

I was in the same place. I know that feeling when you feel next time, or idea is not ideal, or need some skills, or meet someone first, or raise money first, or work first, or research first, or be with someone.

Those are problems. I heard a lot. They are different, they sound different, but in the end, the only thing that stops them is FEAR. NEVER let your FEAR run your life. Fear something important that you didn't try, or you didn't start, or you didn't ask, or you didn't build it.

Those types of fear bad to have it. Because instead of building something or creating something, you are just overthinking.

There are several ways to handle it:

  1. Start your own business with the skills and knowledge you have.

You don't need one more book or one more article. All you really need is to start. Doesn't matter if it will be an online or offline business or invention. Start little by little and learn along the way.

  1. If you need someone, find him/her.

After starting and launching, it is okay to ask questions from people who did it. ONLY WHO DID IT BEFORE YOU. If you want Ferrari, you ask someone who owns Ferrari, not someone who owns Toyota.

  1. The more you fail, the more chances you get to win.

It is that simple. I was building SEVEN months till I made my first MONEY. Sounds BAD. But in reality most people who started won't do it till the first moment of money.

  1. After you started, and building.

It is okay to explore knowledge. Because you really know shit in terms of practical knowledge. Rule of thumb - ask people who did before you. What did they read, did they do. Find a good mentor.

  1. It is okay to start from zero.

People are afraid of this. They can lose everything they owned and had. But you won't lose one thing in your life: your experience, skills, and knowledge. Invest from day one in those things.

• Marketing
• Selling
• High valuable skill
• Digital Marketing

0 Comments
2024/11/17
05:54 UTC

1

How do you monetize your Growth?

What do you do for monetization? Ads, Subscriptions, Affiliate Links or is there anything else?

Glad for any input

3 Comments
2024/11/16
20:42 UTC

4

Generating 70k pages for my website, lots of traffic, no conversion

I recently generated 70k sub pages with industry terms, humanized and all, and I've been getting 10k+/m visitors for months now. The problem is the low conversion. I know most topics are low intent but they are related to my industry.

Should I just delete them or try something else?

10 Comments
2024/11/15
22:50 UTC

13

Growth Operating

I've been doing outreach on instagram for a couple of months now, I've been very close to setting up a call but haven't landed one yet. The thing is, DM ing people on instagram takes quite a lot of time so I was wondering if there was a tool I could use that I could give specific requirements (like only 10k or more followers). I've tried some others but I can't give them specifications like that. Additionally, has anyone got any advice?

6 Comments
2024/11/15
07:51 UTC

10

Landing Page Personalization

I have heard a lot of different takes on the use of landing pages for ABM marketing. One thing I’ve often heard of is personalizing the landing page for each prospect. Would love to hear experiences with personalization for each prospect. Also any suggestion about how i can proceed with it would help. It sounds like a daunting task.

2 Comments
2024/11/15
06:34 UTC

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